User Researcher

📍 Job Overview

Job Title: User Researcher

Company: PropertyGuru Group

Location: Ho Chi Minh City, Vietnam; Hà Nội, Vietnam

Job Type: FULL_TIME

Category: User Experience & Research

Date Posted: 2026-04-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive user research initiatives to inform product strategy and enhance customer experiences within the PropTech sector.

• Conduct comprehensive qualitative and quantitative research throughout the entire user research lifecycle.

• Collaborate effectively with cross-functional teams, including Product Managers, Designers, and Data Analysts, to translate insights into actionable product improvements.

• Champion user needs and advocate for data-driven decision-making to ensure the development of smart, delightful, and impactful products and services.

• Contribute to the continuous innovation of existing products and the creation of new offerings that address evolving user needs.

📝 Enhancement Note: The role of User Researcher at PropertyGuru Group falls under the broader umbrella of User Experience (UX) and Research, with a strong emphasis on contributing to Go-To-Market (GTM) strategies by ensuring product-market fit through deep user understanding. While not a direct Revenue or Sales Operations role, the insights generated by this position are critical for informing GTM strategies, product development, and ultimately, revenue generation by improving user adoption and satisfaction within the PropTech ecosystem.

📈 Primary Responsibilities

• Define, plan, and execute a diverse range of user research studies, including in-depth interviews, usability testing, contextual inquiries, surveys, and workshops, to uncover user needs, behaviors, and pain points.

• Lead end-to-end research projects from initial planning and study design through participant recruitment, moderation, data analysis, and comprehensive reporting.

• Translate complex research findings into clear, concise, and actionable recommendations for product teams, designers, and stakeholders, influencing product roadmaps and feature prioritization.

• Act as a trusted advisor and point of view for user insights, empowering product teams and other stakeholders to conduct effective research and make user-centric decisions.

• Contribute to the continuous improvement of user research methodologies and best practices within the Experience Design Team, fostering a culture of user empathy.

• Support the Experience Design Team on ad-hoc research projects and initiatives to address emerging business questions and opportunities.

• Integrate AI tools into research workflows to enhance productivity and efficiency where applicable.

📝 Enhancement Note: The responsibilities emphasize a proactive and independent approach to research, requiring the candidate to not only execute studies but also to drive the research roadmap. The scope covers both generative (understanding unmet needs) and evaluative (testing existing solutions) research, aligning with industry best practices for a mid-level User Researcher.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Information Science, or a related field is often preferred for roles involving deep user understanding. Equivalent practical experience will also be considered.

Experience: 2-5 years of hands-on experience in user research, with a proven track record of conducting end-to-end research projects.

Required Skills:

• Research Planning & Execution: Demonstrated ability to independently drive the research roadmap, plan, and execute a wide variety of studies, including interviews, usability tests, surveys, and workshops.

• Qualitative Research Methods: Proficiency in conducting in-depth interviews, contextual inquiry, ethnographic studies, and other qualitative techniques to uncover deep user insights.

• Quantitative Research Methods: Experience with designing and analyzing surveys, A/B tests, and other quantitative methods to validate hypotheses and measure user behavior.

• Usability Testing: Expertise in planning and moderating usability tests to identify friction points and areas for improvement in product design.

• Analysis & Synthesis: Strong analytical skills to synthesize qualitative and quantitative data, identify patterns, and derive meaningful insights.

• Communication & Presentation: Excellent verbal and written communication skills in English, with the ability to clearly present research findings and translate them into actionable recommendations for diverse audiences.

• Portfolio Development: A robust portfolio showcasing understanding of user behavior, research skills, and the ability to shape strategic thinking through research findings.

Preferred Skills:

• AI Tool Application: Experience or a keen interest in leveraging AI tools to enhance research productivity and efficiency.

• Analytics Data Reporting: Familiarity with defining and reporting on analytics data to complement qualitative research insights.

• Experience Design Processes: Knowledge of experience design processes and methodologies, particularly as applied to service design, digital products, and creative facilitation.

• PropTech/Real Estate Domain: Understanding of the PropTech industry or real estate market dynamics is a plus.

📝 Enhancement Note: The emphasis on a portfolio is critical for this role, indicating that practical demonstration of research skills and impact is paramount. The inclusion of AI tools as a plus suggests a forward-thinking approach to research methodologies within the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User Behavior Understanding: The portfolio must clearly demonstrate your ability to understand and articulate complex user behaviors, motivations, and needs.

• Knowledge & Skills Showcase: Provide concrete examples of how you've applied specific research methodologies (e.g., interviews, usability testing, surveys) to solve real-world problems.

• Process Documentation: Detail your research process from problem definition and planning through execution, analysis, and reporting, highlighting your systematic approach.

• Strategic Impact: Showcase how your research findings have influenced product strategy, design decisions, and ultimately, business outcomes, ideally with quantifiable results.

• Methodology Diversity: Include examples that represent a range of research methods used, demonstrating adaptability and a comprehensive understanding of research tools.

Process Documentation:

• Workflow Design & Optimization: Illustrate how you design research workflows to efficiently gather necessary insights and how you optimize these processes for scalability and impact.

• Implementation & Automation: Where applicable, describe how research insights are translated into actionable product requirements and how you might leverage tools for data collection or analysis automation.

• Measurement & Performance Analysis: Detail how you measure the success of your research initiatives and how you track the impact of implemented recommendations on user experience and business metrics.

📝 Enhancement Note: The portfolio requirement is a cornerstone for this role, demanding a structured presentation of past work that highlights not just the "what" but the "how" and "why" of the candidate's research contributions. This aligns with a GTM focus on validated user needs driving product success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for User Researchers with 2-5 years of experience in Vietnam, the estimated annual salary range is approximately 300,000,000 VND to 550,000,000 VND. This range can vary based on specific experience, qualifications, and negotiation.

• Methodology: This estimate is derived from analyzing publicly available salary data for similar roles in Vietnam, considering the company's industry (PropTech), and the specified experience level. Data from platforms like Glassdoor, Payscale, and local job boards were consulted.

Benefits:

• Hybrid Flexible Working: Offers a balance between in-office collaboration and remote flexibility, focusing on outcomes rather than strict hours.

• Holistic Rewards Package: Comprehensive benefits covering financial, physical, and mental well-being, tailored to support employees' overall health and security.

• Career Development: Multi-directional career growth opportunities across all levels, allowing for diverse career paths within the organization.

• Inclusive Benefits: Commitment to work-life balance through initiatives like equal paternity leave, supporting all employees.

• Top Employers Certification: Being part of a recognized organization that prioritizes employee well-being and development.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with a hybrid flexibility model allowing for some autonomy in scheduling.

📝 Enhancement Note: Salary figures are estimates for Vietnam and may vary. The benefits highlight a strong emphasis on employee well-being and professional growth, common for reputable tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: PropTech (Property Technology). PropertyGuru Group operates at the intersection of real estate and technology, providing digital platforms that connect property seekers with listings and agents. This industry is characterized by rapid innovation, data-driven decision-making, and a focus on enhancing user experience in a traditionally complex market.

Company Size: PropertyGuru Group is a large organization, indicated by its extensive operations across Southeast Asia and its status as a leading PropTech company. This implies a structured environment with established processes and opportunities for cross-functional collaboration.

Founded: PropertyGuru was launched in Singapore in 2007. Its growth over 18 years has established it as a significant player in the region's digital landscape.

Team Structure:

• Experience Design Team: This role sits within the Experience Design Team, a crucial function for a digital-first company like PropertyGuru. This team likely comprises Product Designers, UX/UI Specialists, and User Researchers.

• Cross-Functional Collaboration: The User Researcher will work closely with Product Managers (defining product strategy and requirements), Product Designers (translating insights into design solutions), and Data Analysts (corroborating findings with quantitative data).

• Reporting Structure: Typically, a User Researcher would report to a Head of UX, a Senior User Researcher, or a Director of Product Design, depending on the team's hierarchy.

Methodology:

• Data-Driven Insights: The company emphasizes using data and research to inform decisions, with a focus on understanding user needs to drive product development and market strategy.

• User-Centric Design: A core principle is ensuring that products and services are designed with the end-user in mind, aiming to make property decisions confident and seamless.

• Agile Development: Likely employing agile methodologies, requiring close collaboration and iterative feedback loops between research, design, product, and engineering teams.

Company Website: https://www.propertygurugroup.com/

📝 Enhancement Note: The company's focus on PropTech and its established presence in Southeast Asia indicate a dynamic and growth-oriented environment. The User Researcher's role is central to ensuring the company's digital offerings remain competitive and user-aligned.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, typically requiring 2-5 years of dedicated experience. It signifies a move beyond entry-level tasks to independent project ownership, strategic input, and potentially mentoring junior researchers. The User Researcher is expected to be a subject matter expert in their domain.

Reporting Structure: The User Researcher will likely report to a manager or lead within the Experience Design or Product organization. They will collaborate extensively with peers in Product Management, Design, and Data Analytics, forming a core product development team.

Operations Impact: The insights generated by the User Researcher directly influence product strategy, feature development, and user experience design. This impact is crucial for GTM success, as it ensures products meet market needs, thereby driving user adoption, engagement, and ultimately, revenue growth for PropertyGuru's digital platforms.

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies (e.g., advanced qualitative methods, behavioral economics) or specialize in particular product areas within PropTech.

• Leadership: Progress to a Senior User Researcher role, leading larger or more complex research initiatives, mentoring junior team members, and contributing to research strategy.

• Cross-Functional Transition: With a strong understanding of product development, opportunities may arise to transition into Product Management or UX Strategy roles.

• Learning & Development: Access to training, workshops, conferences, and internal knowledge-sharing sessions to stay abreast of the latest UX research trends and tools.

📝 Enhancement Note: The growth trajectory emphasizes both deepening technical UX research skills and expanding into strategic and leadership roles, aligning with typical career paths in established tech companies.

🌐 Work Environment

Office Type: The role is based in Ho Chi Minh City or Hanoi, Vietnam, with a hybrid work arrangement. This suggests a modern office environment designed for collaboration, with dedicated spaces for team meetings, workshops, and focused work.

Office Location(s): Ho Chi Minh City and Hanoi are major economic hubs in Vietnam, offering accessibility and a vibrant professional ecosystem. Specific office addresses would be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration with designers, product managers, and other stakeholders, fostering idea exchange and team cohesion.

• Tools and Technology: Access to necessary research tools, software, and potentially a dedicated research lab or equipment for usability testing.

• Team Interaction: Regular team meetings, stand-ups, and cross-functional project sessions to ensure alignment and facilitate knowledge sharing.

Work Schedule: While the role is full-time, the hybrid flexible working model emphasizes outcomes. This allows for a degree of autonomy in managing work hours, provided project deadlines and team collaboration needs are met. This flexibility is beneficial for deep research work that may require focused, uninterrupted time.

📝 Enhancement Note: The hybrid nature of the work environment is a key aspect, balancing the need for in-person collaboration with the desire for flexibility, which is increasingly valued by professionals in the tech industry.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess qualifications and experience against the job requirements.

• Hiring Manager Interview: A discussion focused on your experience, research philosophy, project examples, and understanding of user research principles.

• Portfolio Presentation & Case Study: A critical stage where you will present 1-2 key projects from your portfolio, detailing your process, challenges, insights, and impact. This may involve a design or research challenge.

• Cross-Functional Team Interviews: Meetings with potential collaborators (e.g., Product Managers, Designers) to assess your collaboration style, communication skills, and ability to integrate into the team.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your skills and impact, focusing on diversity of methods and complexity of problems solved.

• Tell a Story: For each project, clearly articulate the problem, your role, the methods used, your key insights, the recommendations made, and the resulting outcomes (quantifiable if possible).

• Highlight Process: Emphasize your systematic approach to research, from defining research questions to synthesizing findings and communicating recommendations.

• Showcase Impact: Clearly demonstrate how your research influenced product decisions and contributed to business goals or improved user experience. Use metrics where available.

• Tailor to PropertyGuru: If possible, subtly align your examples with the PropTech domain or highlight transferable skills relevant to their market.

Challenge Preparation:

• Anticipate Research Tasks: Be prepared for a hypothetical research challenge, which might involve analyzing a given user problem, proposing research methods, or interpreting sample data.

• Think Strategically: Focus on how your research would contribute to business objectives and product strategy, not just on executing tasks.

• Practice Presentation: Rehearse your portfolio presentation and any potential challenge responses to ensure clarity, conciseness, and confidence.

📝 Enhancement Note: The portfolio presentation is a central element of the evaluation process, indicating that practical demonstration of research capabilities and strategic thinking is highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: Tools for conducting remote usability testing, surveys, and interviews (e.g., UserTesting.com, Maze, Lookback, SurveyMonkey, Google Forms).

• Prototyping & Design Tools (for review/collaboration): Familiarity with tools used by designers, such as Figma, Sketch, or Adobe XD, to understand and provide feedback on prototypes.

• Collaboration Tools: Platforms like Slack, Microsoft Teams, or Jira for team communication and project management.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior on digital properties.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or internal dashboards for presenting data insights.

CRM & Automation:

• CRM Systems: While not a direct user, understanding how user data is captured and managed within CRM systems (e.g., Salesforce) can be beneficial for context.

• Data Analysis Software: Proficiency in statistical analysis tools (e.g., SPSS, R) or spreadsheet software (e.g., Microsoft Excel, Google Sheets) for quantitative data analysis.

📝 Enhancement Note: While direct experience with all these tools might not be mandatory, familiarity with the broader ecosystem of user research, design, analytics, and collaboration tools is expected for effective cross-functional work. The mention of AI tools as a plus suggests openness to adopting new technologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all product decisions.

• Collaboration: A belief in the power of cross-functional teamwork, open communication, and shared problem-solving.

• Data-Driven Decision Making: Valuing research insights and quantitative data as the foundation for strategic choices.

• Innovation & Continuous Improvement: A drive to constantly explore new ideas, refine processes, and enhance user experiences.

• Impact-Oriented: Focusing on delivering tangible results and making a meaningful difference in the lives of property seekers.

Collaboration Style:

• Partnership: Working closely with Product Managers and Designers as strategic partners in the product development lifecycle.

• Open Feedback: Encouraging constructive feedback and dialogue to refine research plans, findings, and recommendations.

• Knowledge Sharing: Proactively sharing insights and research best practices across teams to foster a collective understanding of users.

• Agile Integration: Seamlessly integrating research activities within agile sprints and development cycles.

📝 Enhancement Note: The company culture appears to foster a collaborative and user-focused environment, common in successful tech organizations aiming to build impactful products.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Research Needs with Business Urgency: Navigating situations where quick insights are needed for fast-paced product iterations while maintaining research rigor.

• Translating Insights into Action: Effectively communicating complex findings to diverse stakeholders and ensuring recommendations are understood and implemented.

• Researching Across Diverse Markets: Adapting research methodologies and insights for different cultural contexts within Southeast Asia.

• Staying Ahead of Trends: Keeping pace with evolving user behaviors, technological advancements (like AI), and new research methodologies.

Learning & Development Opportunities:

• Methodological Deep Dives: Opportunities to attend workshops or training sessions focused on advanced qualitative or quantitative research techniques.

• Cross-Functional Exposure: Gaining deeper understanding of product management, design thinking, and data analytics through close collaboration.

• Industry Events: Potential to attend relevant UX, research, or PropTech conferences to network and learn about industry best practices.

• Mentorship: Access to senior researchers or UX leaders for guidance and career advice.

📝 Enhancement Note: The challenges highlight the dynamic nature of working in a fast-paced tech environment, while the growth opportunities point to a supportive ecosystem for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach researching the unmet needs of first-time homebuyers in Vietnam?" (Focus on methodology, target audience, and potential insights).

• "Describe a time your research findings challenged a team's assumptions. How did you present this, and what was the outcome?" (Focus on communication, influence, and impact).

Company & Culture Questions:

• "What interests you most about PropertyGuru and the PropTech industry?" (Demonstrate research into the company and its market).

• "How do you see yourself contributing to our user-centric culture?" (Align your values with theirs).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear story arc: Problem -> Your Role -> Methodology -> Key Findings -> Recommendations -> Impact/Outcome.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the tangible results of your research (e.g., "led to a 15% increase in conversion rates," "reduced task completion time by 20%").

• Be Ready for Deep Dives: Prepare to answer detailed questions about your methodology, your reasoning behind specific choices, and how you handled challenges.

• Showcase Collaboration: Highlight how you worked with others and how your research integrated into the broader product development process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just research skills but also strategic thinking, communication prowess, and a genuine understanding of PropertyGuru's business context and user base.

📌 Application Steps

To apply for this User Researcher position:

• Submit your application through the provided link on the PropertyGuru careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly showcases projects that demonstrate your end-to-end research capabilities, strategic thinking, and impact. Select 1-2 strong case studies that best align with the role's requirements.

• Resume Optimization: Tailor your resume to highlight relevant keywords such as "User Research," "Qualitative Research," "Quantitative Research," "Usability Testing," "Ethnography," "Survey Design," "Data Analysis," and "Experience Design." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, articulating your process, and demonstrating the impact of your work. Prepare to discuss your research philosophy and how you collaborate with cross-functional teams.

• Company Research: Familiarize yourself with PropertyGuru Group, its mission, its products in Vietnam (batdongsan.com.vn), and the broader PropTech landscape in Southeast Asia. Understand their user base and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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