UI/UX Designer (Focus on UI, with UX experience)

📍 Job Overview

Job Title: UI/UX Designer (Focus on UI, with UX experience)

Company: Happy Koala LLC

Location: Vilnius, Vilnius County, Lithuania

Job Type: FULL_TIME

Category: Digital Design & User Experience

Date Posted: 2026-08-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Focus on crafting visually stunning and intuitive user interfaces (UI) for a rapidly expanding natural food tech company.

• Leverage strong UX principles to enhance customer journeys across e-commerce platforms and marketing campaigns.

• Translate creative briefs and rough concepts into high-fidelity digital designs that drive business impact and user engagement.

• Maintain and evolve the visual design language across the company's digital presence, ensuring consistency and brand integrity.

📝 Enhancement Note: While the job title emphasizes UI, the description clearly indicates a need for solid UX foundational knowledge to inform UI decisions, particularly concerning conversion optimization and user flow. The role is explicitly a full-time contractor position, which is crucial for candidate expectations.

📈 Primary Responsibilities

• Design and iteratively improve product pages on the company website to enhance visual appeal, clarity, and ease of navigation.

• Develop compelling campaign creatives that effectively communicate brand messaging and drive desired user actions.

• Redesign existing website sections to optimize user experience (UX), boost engagement metrics, and increase conversion rates.

• Transform initial concepts, briefs, and campaign ideas into polished, high-quality, and conversion-focused digital designs.

• Strategically place key information, calls-to-action (CTAs), trust elements, and benefit statements based on UX best practices and conversion principles.

• Meticulously consider the end-to-end user journey during the design process to ensure a natural and frictionless experience.

• Ensure consistent application of visual design standards across the website and various campaign touchpoints.

• Rapidly adapt and refine designs based on received feedback, evolving business priorities, and performance data.

• Create responsive designs that deliver an optimal user experience across both desktop and mobile devices.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on conversion rate optimization (CRO) and direct business impact, which is typical for DTC/e-commerce roles. The need to "balance strong visual design with user experience and business goals" is a key theme.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Human-Computer Interaction, Digital Media, or a related field is highly beneficial.

Experience: Minimum of 2-5 years of proven experience in UI/UX design roles, with a demonstrable track record in digital and web design.

Required Skills:

• Proven experience as a UI/UX Designer with a strong portfolio showcasing digital and web design work.

• Excellent UI design craft with meticulous attention to detail and a high standard for visual quality.

• Solid understanding of UX principles and conversion-optimized design strategies.

• Ability to effectively balance strong visual aesthetics with user experience needs and business objectives.

• Proficiency in understanding and applying conversion principles to influence user behavior and decision-making.

• Experience designing responsive websites for both desktop and mobile platforms.

• Strong proficiency in Figma for design, prototyping, and collaboration.

• Demonstrated ability to translate concepts or rough briefs into polished, well-thought-out designs. Preferred Skills:

• Experience designing for B2C/e-commerce or Direct-to-Consumer (DTC) brands is highly valued.

• Prior experience in the health, supplements, or gut health industry is a significant advantage.

• Familiarity with user research methodologies and incorporating insights into design decisions.

• Experience with A/B testing design variations and analyzing their impact on conversion rates.

• Knowledge of basic front-end development principles (HTML, CSS) to understand design implementation constraints.

📝 Enhancement Note: The preference for B2C/e-commerce or DTC experience, especially in health/supplements, is a direct indicator of the company's market focus and desired candidate profile. Proficiency in Figma is a non-negotiable technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of digital and web design projects.

• Emphasis should be placed on e-commerce or DTC brand design examples, demonstrating an understanding of the customer journey and conversion funnel.

• Projects should highlight strong UI craftsmanship, attention to detail, and visual quality.

• Include case studies or project descriptions that detail the problem, your design process, UX considerations, and the business impact or conversion improvements achieved.

• Demonstrate experience with responsive design across various devices (desktop, tablet, mobile). Process Documentation:

• Showcase your ability to translate briefs and concepts into polished designs through project examples.

• Illustrate how you apply UX principles to inform UI decisions, particularly regarding information architecture, user flow, and conversion element placement.

• Provide examples of how you've maintained visual consistency across different digital touchpoints.

• Include examples of how you adapt designs based on feedback and business priorities, demonstrating agility and iterative design capabilities.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evaluation tool. It needs to explicitly demonstrate the blend of UI craft and UX thinking, with a clear focus on conversion optimization within an e-commerce context.

💵 Compensation & Benefits

Salary Range: As this is a contractor role, a competitive hourly rate or fixed project fee will be offered, commensurate with experience and the specific requirements of the role. Based on industry standards for experienced UI/UX Designers in remote roles targeting EU hours, a range of €35 - €60 per hour (or equivalent) is estimated.

Benefits:

• Strong Salary Package: Competitive compensation reflecting skills and contributions.

• Paid Holidays: Generous holiday allowance for rest and personal time.

• Work from Anywhere: Full remote flexibility, allowing you to work from any location.

• Join a Vibrant Team: Opportunity to collaborate with a diverse, international, and friendly global team.

• Flexible Working Hours: Ability to manage your schedule to suit personal productivity patterns, with availability during EU hours required.

• Opportunities for Growth: Access to free books, courses, and resources for continuous skill development and professional advancement.

• Dynamic Work Environment: Experience a fast-paced, exciting, and challenging work setting with diverse daily tasks.

• Make a Difference: Contribute to a mission focused on improving customer health and well-being through innovative products.

Working Hours: This is a full-time contractor role, expected to align with a standard 40-hour work week. However, flexibility is offered in terms of daily scheduling, provided the candidate is available during EU hours (GMT) for collaboration and meetings.

📝 Enhancement Note: The salary estimation is based on mid-level UI/UX designer rates for remote roles in Europe, considering the "full-time contractor" status. The benefits are highlighted to attract talent, with "Work from Anywhere" and "Flexible Working Hours" being key remote work advantages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Natural Food Tech, Health & Wellness, E-commerce, Supplements. Happy Mammoth operates in a growing sector focused on gut health and microbiome science, leveraging technology to deliver natural health solutions. This industry demands a blend of scientific credibility and consumer-focused marketing.

Company Size: Rapidly expanding, with a global presence across the US, Australia, and Europe. While specific employee numbers aren't detailed, the description suggests a dynamic, growing organization, likely operating with lean, agile teams.

Founded: Not specified, but implied to be a relatively modern company given its "natural food tech" focus and rapid expansion.

Team Structure:

• The design team is part of a diverse, international group of innovators.

• Collaboration is expected to be cross-functional, working closely with marketing, product, and potentially development teams.

• The "vibrant team" and "global crew" suggest a culture that values teamwork, friendliness, and diverse perspectives. Methodology:

• Designs are expected to be conversion-focused, balancing aesthetics with business impact.

• A strong emphasis is placed on user experience and intuitive navigation.

• Iterative design and adaptation based on feedback are key components.

• The company aims to make a tangible difference in clients' health journeys, implying a mission-driven approach.

Company Website: https://store.happymammoth.com/

📝 Enhancement Note: The company's focus on health and gut health positions it within a trending market. The "rapidly expanding" nature implies opportunities for impact but also potentially a fast-paced, demanding environment. The "natural food tech" aspect suggests a mission-driven culture focused on well-being.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role requires proven experience and the ability to work independently, translating concepts into polished designs with minimal supervision. It's not an entry-level position but also not yet a senior or lead role.

Reporting Structure: The designer will likely report to a Head of Design, Marketing Manager, or a similar leadership role overseeing digital presence and campaigns. Collaboration will be frequent with various departments.

Operations Impact: The UI/UX Designer directly influences customer acquisition and retention through website design, user experience, and campaign effectiveness. Their work is crucial for driving conversions, improving customer satisfaction, and reinforcing brand perception, all of which directly impact revenue and business growth.

Growth Opportunities:

• Skill Advancement: Access to free books, courses, and professional development resources provides a clear path to enhance UI/UX skills, learn new design tools, or deepen knowledge in areas like conversion optimization or e-commerce UX.

• Specialization: Potential to specialize further in e-commerce UX, conversion-focused design, or specific areas of visual design within the health and wellness niche.

• Impactful Projects: Opportunity to work on high-impact projects that directly contribute to the company's growth and mission, offering significant portfolio-building experience.

• Leadership Potential: While not explicitly stated, consistent high performance in a growing company can lead to opportunities for increased responsibility or even leadership roles within the design function over time.

📝 Enhancement Note: The "Opportunities for Growth" are explicitly mentioned and are a significant selling point. The emphasis on learning resources (books, courses) suggests a company that invests in employee development, which is a strong indicator for career progression.

🌐 Work Environment

Office Type: This is a fully remote, contractor role. There is no physical office requirement, offering maximum flexibility.

Office Location(s): While the role is remote, the candidate must be available during EU hours (GMT). This suggests that while location is flexible, time zone alignment is critical for team collaboration. The company has a presence in the US, Australia, and Europe, indicating a globally distributed team.

Workspace Context:

• Collaborative Environment: Despite being remote, the company emphasizes joining a "vibrant team" and "global crew," suggesting opportunities for virtual collaboration, team meetings, and knowledge sharing.

• Tools & Technology: Proficiency in Figma is required, indicating a modern digital design workflow. The company likely utilizes various collaboration and project management tools suitable for a remote, international team.

• Interaction Opportunities: Regular communication via Slack, video calls, and project management platforms will facilitate interaction with colleagues across different departments and regions.

Work Schedule: Full-time contractor role (approx. 40 hours/week) with flexible daily scheduling. However, availability during EU hours (GMT) is a mandatory requirement for effective collaboration with the distributed team.

📝 Enhancement Note: The "Work from Anywhere" benefit is a major draw, but the crucial caveat is the requirement for EU hours availability, which filters candidates significantly. This implies that core team members or stakeholders are likely in European time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability, focusing on UI/UX skills, e-commerce/DTC experience, and Figma proficiency.

• Portfolio Presentation/Interview: A dedicated session to walk through your portfolio. Be prepared to discuss your design process, rationale behind key decisions, UX considerations, and how your designs achieved business objectives (e.g., conversion improvements).

• Skills Assessment/Challenge: Potentially a small design exercise or a more in-depth discussion about specific design challenges relevant to the company's products or website. This might involve critiquing existing designs or proposing solutions for hypothetical problems.

• Cultural Fit & Collaboration: Discussion to gauge how you collaborate within a remote, international team and your alignment with the company's values and dynamic work environment.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize e-commerce, DTC, and conversion-focused projects.

• Tell a Story: For each project, clearly outline the problem, your role, your design process, the UX thinking involved, the solutions you implemented, and the measurable results (e.g., increased conversion rates, improved engagement).

• Highlight UI Craft: Ensure your visual design skills are evident through high-quality mockups, attention to detail, and aesthetic appeal.

• Demonstrate UX Foundation: Explain how you considered user needs, user journeys, and conversion principles in your UI designs.

• Figma Proficiency: Be ready to discuss your workflow in Figma and any advanced techniques you use.

Challenge Preparation:

• Understand the Business: Research Happy Mammoth, their products (gut health, supplements), their target audience, and their current website.

• Analyze Their Design: Critically evaluate their website's UI/UX. Identify areas for improvement related to conversion, user flow, or visual appeal. Be ready to articulate your insights and propose design solutions.

• Think Conversion-Centric: Prepare to discuss how design directly impacts conversion rates and user behavior in an e-commerce context.

📝 Enhancement Note: The emphasis on portfolio presentation and the potential for a design challenge indicates a practical, results-oriented hiring process. Candidates should be prepared to "show, not just tell" their design capabilities and business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool mentioned. Proficiency is required for UI design, prototyping, and collaborative workflows.

• Design Software: While Figma is primary, familiarity with other design and prototyping tools (e.g., Adobe Creative Suite, Sketch, Adobe XD) might be beneficial for broader understanding.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, an understanding of how design impacts key metrics is crucial. Familiarity with analytics platforms like Google Analytics or similar tools to understand user behavior, conversion funnels, and design performance would be advantageous. CRM & Automation:

• Not directly relevant to the designer's core tools, but understanding how website designs integrate with CRM and marketing automation platforms (e.g., email marketing tools, customer data platforms) can provide valuable context for conversion-focused design.

📝 Enhancement Note: Figma is the only explicitly mentioned tool, reinforcing its importance. However, for a role focused on conversion, understanding the results of design through analytics is implicitly valuable.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: "Creativity knows no bounds" and a "dynamic work environment" suggest a culture that encourages fresh ideas and innovative solutions.

• Impact & Mission-Driven: The company's mission to "empower clients to embrace lasting health transformations" and "make a real impact" indicates a value placed on meaningful work.

• Collaboration & Teamwork: "Join a Vibrant Team," "Teamwork makes the dream work," and a "global crew" highlight the importance of working together effectively.

• Flexibility & Autonomy: "Work from Anywhere" and "Flexible Working Hours" point to a culture that trusts its employees and values work-life balance.

• Growth & Learning: "Opportunities for Growth" with free resources emphasizes a commitment to continuous improvement and employee development.

Collaboration Style:

• Remote & Distributed: Collaboration will primarily occur through digital channels (Slack, video calls, project management tools).

• Cross-functional: Expect to collaborate closely with marketing, product, and potentially other teams to align designs with business goals and user needs.

• Feedback-Oriented: The need to "adapt and improve designs quickly based on feedback" suggests an open and iterative approach to design feedback.

📝 Enhancement Note: The culture appears to be a blend of modern, flexible, and mission-driven. The emphasis on global collaboration and adaptability is key for remote team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UI Craft with UX Strategy: Effectively integrating deep UI aesthetic skills with a strong understanding of UX principles and conversion optimization to meet business goals.

• Remote Collaboration Dynamics: Navigating communication and collaboration effectively within a globally distributed, remote team, ensuring clear understanding and alignment across time zones.

• Rapid Iteration: Adapting quickly to feedback and business priorities in a fast-paced, growing company, requiring agility and resilience.

• Maintaining Brand Consistency: Ensuring visual and UX consistency across a growing website and diverse campaign materials while working remotely.

Learning & Development Opportunities:

• Skill Enhancement: Access to free books, courses, and professional development resources offers direct opportunities to deepen expertise in UI/UX, e-commerce design, conversion optimization, and related fields.

• Industry Immersion: Working within the health tech and supplements sector provides exposure to a specialized and growing market.

• Portfolio Building: The opportunity to work on high-impact projects for a rapidly expanding DTC brand will significantly enhance your professional portfolio.

• Cross-Functional Exposure: Collaborating with various departments can broaden your understanding of business operations beyond design.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The company explicitly supports learning and development, making this a strong point for candidates looking to advance their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's strong visual preference with user experience best practices. How did you approach it?" (Focus on your UX rationale and communication skills).

• "Walk me through a complex e-commerce product page you designed. What were the key conversion elements, and how did you decide on their placement?" (Highlight your conversion optimization thinking).

• "How do you approach designing for a user journey that spans multiple touchpoints, from initial ad click to final purchase?" (Demonstrate your understanding of user flow and UX).

• "Describe your process for ensuring visual design consistency across a website and various marketing campaigns." (Showcase your attention to detail and brand management skills). Company & Culture Questions:

• "What interests you about Happy Mammoth's mission and products in the health and wellness space?" (Research their mission and products).

• "How do you thrive in a fully remote, globally distributed team environment?" (Emphasize your communication, self-discipline, and collaboration strategies).

• "Given our focus on DTC and e-commerce, what do you see as the biggest design challenges for brands like ours?" (Show your industry insight). Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the objective, your role, the problem, your process (research, ideation, design, testing), the solutions, and the outcomes/results.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced bounce rate by Y%").

• Explain Your 'Why': Be ready to articulate the reasoning behind every significant design decision, especially how it relates to user needs and business goals.

• Showcase Figma Skills: Be prepared to discuss your workflow in Figma, including any advanced techniques for prototyping, component libraries, or collaboration.

• Be Ready for Critique: Expect questions about your design choices and be open to discussing alternative approaches or feedback constructively.

📝 Enhancement Note: Interview questions will likely probe your understanding of e-commerce conversion, user journey mapping, and your ability to work effectively in a remote, international setting. A strong portfolio walkthrough is paramount.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Ensure your portfolio clearly highlights your strongest UI/UX work, with a specific emphasis on e-commerce, DTC, and conversion-focused projects. Tailor your presentation to showcase how your designs have driven business results.

• Resume Optimization: Update your resume to prominently feature keywords related to UI/UX design, Figma, e-commerce, DTC, conversion optimization, responsive design, and any relevant industry experience (health/supplements). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples that demonstrate your ability to balance UI aesthetics with UX strategy and business objectives. Rehearse your portfolio walkthrough.

• Company Research: Thoroughly research Happy Mammoth, their products, their target audience, and their current website. Understand their mission and values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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