UI Designer | Naturaily [13-17k net PLN, B2B]

📍 Job Overview

Job Title: UI Designer | Naturaily

Company: Naturaily (Recruited by Bee Talents)

Location: Remote (within Poland)

Job Type: Full-time

Category: Design Operations / Product Design

Date Posted: 2026-08-13

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design of high-quality, custom user interfaces for websites and complex e-commerce platforms, focusing on modern Jamstack and headless architectures.

• Develop, implement, and maintain robust design systems, ensuring consistency and scalability across all digital products and client projects.

• Drive client engagement by leading design workshops and directly communicating with international stakeholders to translate business objectives into intuitive user experiences.

• Leverage and explore AI tools to enhance design processes, including research, concept generation, and prototyping, contributing to efficiency and innovation.

• Own projects end-to-end, from initial concept to final delivery, demonstrating strong analytical skills and a proactive, independent approach to problem-solving.

📝 Enhancement Note: This role is positioned within a design operations context, emphasizing system thinking, client-facing responsibilities, and the strategic integration of AI. The "UI Designer" title here encompasses responsibilities that bridge traditional UI/UX design with product strategy and operations.

📈 Primary Responsibilities

• Design and deliver intuitive, visually appealing, and high-performance user interfaces for a range of digital products, including custom storefronts, SaaS platforms, and Jamstack/headless websites.

• Architect, build, and meticulously maintain comprehensive design systems, including component libraries, style guides, and design tokens, to ensure brand consistency and development efficiency.

• Facilitate and lead client discovery workshops, user interviews, and design thinking sessions to deeply understand business needs, user requirements, and project scope.

• Translate complex business goals and user needs into compelling visual concepts, wireframes, interactive prototypes, and high-fidelity mockups.

• Conceptualize and design impactful micro-interactions and motion graphics (transitions, scroll effects, hover states) to enhance user experience and provide clear specifications for development.

• Collaborate closely and effectively with cross-functional teams, including developers, marketing specialists, and project managers, to ensure seamless project execution and alignment.

• Proactively research, evaluate, and integrate emerging AI tools (e.g., AI-powered design assistants, image generators, research tools) into the design workflow to optimize efficiency and explore new creative avenues.

• Contribute to accurate project estimations, scoping, and resource planning, providing design insights to inform overall project strategy.

• Continuously monitor and analyze UI/UX trends, best practices, and emerging technologies, applying them strategically to elevate design quality and user satisfaction.

• Communicate effectively in English daily with international clients and internal teams, both in written and verbal forms, fostering clear understanding and strong working relationships.

📝 Enhancement Note: The responsibilities highlight a senior-level UI Designer with a strong operational mindset, focusing on systemic design, client leadership, and the strategic adoption of new technologies like AI.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, human-computer interaction, and digital product development is expected, often gained through formal education, bootcamps, or extensive self-study.

Experience: Minimum of 5 years of hands-on commercial UI design experience, with a significant portion dedicated to web and e-commerce projects.

Required Skills:

• Demonstrated expertise in designing user interfaces for both web and e-commerce platforms, including custom storefronts and modern Jamstack/headless architectures.

• Proven ability to build, manage, and evolve comprehensive design systems, including components, tokens, and documentation.

• Advanced proficiency in Figma for UI design, prototyping, and collaborative workflows.

• Genuine curiosity and practical experience exploring or applying AI tools within the design process (e.g., AI assistants, image generation, research tools).

• Excellent command of written and spoken English, enabling effective communication with international clients and teams.

• Strong analytical skills with the ability to interpret data, draw relevant conclusions, and inform design decisions.

• A proactive, self-starting attitude with a strong sense of ownership and independence in managing projects and tasks.

• Confidence and experience in leading client workshops, presentations, and direct client conversations.

• A keen eye for contemporary UI/UX trends and the critical judgment to apply them appropriately and intentionally. Preferred Skills:

• Hands-on experience with web animation tools such as GSAP, Framer Motion, or Lottie for creating dynamic user experiences.

• Working knowledge of HTML and CSS, facilitating a deeper understanding of front-end development constraints and possibilities.

• Experience in creating and maintaining design-related content, such as articles or blog posts.

• An active and engaging presence on design platforms like Dribbble or Behance, showcasing design expertise and community involvement.

• Familiarity with user analytics and feedback tools such as Google Analytics, Hotjar, or UserTesting.com.

• Previous experience working within a software development company or agency environment.

• Skills in 3D visualization.

📝 Enhancement Note: The emphasis on AI tools, design systems, and client leadership points to a role that requires not just design execution but also strategic thinking and operational integration. The "nice to have" skills like animation and coding familiarity suggest a desire for a well-rounded designer who can contribute across the product development lifecycle.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of real commercial UI design projects, with a strong focus on web and e-commerce applications.

• Detailed case studies demonstrating the end-to-end design process, from initial concept and user research through to final UI implementation and iteration.

• Examples of robust design systems developed or maintained, illustrating component structure, token usage, and documentation practices.

• Evidence of client collaboration, including workshop outputs, client feedback, and successful project outcomes.

• Demonstrations of how AI tools were integrated into the design workflow, highlighting efficiency gains or novel approaches. Process Documentation:

• Case studies should clearly articulate the problem statement, design challenges, proposed solutions, and the rationale behind key design decisions.

• Visual documentation of the user journey, wireframes, prototypes, and final UI designs, emphasizing usability and aesthetic quality.

• Examples of how design specifications were communicated to development teams, including interaction details and animation concepts.

• Metrics and qualitative feedback demonstrating the impact of design solutions on business objectives (e.g., conversion rates, user satisfaction, task completion times).

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary basis for the interview. It needs to go beyond aesthetics to demonstrate a structured design process, system thinking, client management capabilities, and an understanding of operational efficiency through AI integration.

💵 Compensation & Benefits

Salary Range: 13,000 - 17,000 PLN net per month (B2B contract).

Benefits:

• Training and conference budget to support continuous professional development and skill enhancement in UI design and related fields.

• Flexible working hours, allowing for better work-life integration and autonomy in managing daily schedules.

• Co-financed MultiSport card for access to sports and recreational facilities.

• Private healthcare package for comprehensive medical support.

Working Hours: Standard full-time commitment, with flexibility in daily scheduling to accommodate international client needs and personal work preferences.

📝 Enhancement Note: The salary range is specific to a B2B contract in Poland, which is common for freelance or independent contractor roles. The benefits are standard for tech roles in the region, with a focus on professional growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Web Design, E-commerce Development. Naturaily operates within the digital solutions sector, providing specialized services to clients globally.

Company Size: 30 employees. This indicates a medium-sized, agile team where individual contributions are highly visible and impactful.

Founded: Over 13 years ago (founded prior to 2011). This longevity suggests stability, deep industry expertise, and a proven track record.

Team Structure:

• The design team is in-house and expanding, indicating a growing focus on design capabilities within Naturaily.

• The UI Designer will likely work within a project-based team structure, collaborating closely with developers, project managers, and potentially client-side counterparts.

• Expect a flat hierarchy within project teams, encouraging direct communication and collaboration across roles. Methodology:

• Naturaily emphasizes direct, no-fluff collaboration and measurable results, suggesting a pragmatic and results-oriented approach to project delivery.

• They specialize in creating fast, scalable, and flexible digital solutions, implying a focus on modern technologies and efficient development practices.

• The company actively explores and integrates AI tools to improve processes, indicating a forward-thinking and innovative operational mindset.

Company Website: https://naturaily.com/ (Inferred from description, actual URL not provided in input)

📝 Enhancement Note: Naturaily's culture appears to be client-centric, results-driven, and technologically progressive. The emphasis on direct collaboration and measurable outcomes is key for operations professionals to understand.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior UI Designer position with significant autonomy and client-facing responsibilities. It's a step towards Design Leadership or a specialized role focusing on Design Systems and Product Strategy within a tech-forward company.

Reporting Structure: The UI Designer will likely report to a Head of Design, a Lead Designer, or a Project Manager, depending on the internal structure. However, the role emphasizes direct client interaction, suggesting a degree of independence from immediate managerial oversight on client-facing aspects.

Operations Impact: The UI Designer's work directly impacts client satisfaction, project success, and Naturaily's reputation for delivering high-quality digital solutions. By owning projects end-to-end and influencing design processes, the role has a significant impact on both client outcomes and internal operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in Design Systems, AI in Design, or specific e-commerce platforms (e.g., Shopify Plus).

• Leadership: Transition into a Lead UI/UX Designer or Design Manager role, mentoring junior designers and shaping design strategy.

• Process Improvement: Take a leading role in refining Naturaily's design processes, particularly around AI integration and design system management.

• Client Strategy: Develop stronger client advisory skills, moving towards a consultative role in design strategy.

📝 Enhancement Note: This role offers a clear path for growth beyond traditional UI design, into areas like design operations, product strategy, and client consulting, especially for individuals interested in leveraging AI and systemic design.

🌐 Work Environment

Office Type: Fully Remote, with the stipulation that work must be conducted within Poland. This offers flexibility while maintaining compliance with local labor regulations.

Office Location(s): Not applicable, as the role is fully remote. However, the company has international clients across North America, EMEA, and APAC.

Workspace Context:

• Collaboration: Primarily digital, utilizing tools like Figma, Slack, and video conferencing for communication and collaboration with both internal teams and international clients.

• Tools & Technology: Access to modern design tools, including Figma and potentially AI-powered design aids. The company's tech-forward approach suggests a willingness to adopt new tools that enhance productivity.

• Team Interaction: Regular virtual meetings, design critiques, and collaborative sessions to foster team cohesion and knowledge sharing despite the remote setup.

Work Schedule: Flexible working hours are offered, allowing for adaptation to different time zones and personal productivity peaks, while ensuring availability for key client meetings and collaborative sessions.

📝 Enhancement Note: The remote-first nature, combined with flexible hours and a focus on digital collaboration tools, defines the work environment, requiring strong self-discipline and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Introductory Chat (Bee Talents Recruiter): A 30-minute initial screening to assess general fit, understand career aspirations, and confirm basic qualifications and salary expectations.

• Stage 2: Interview (Naturaily): A 60-minute interview with the Naturaily team to delve deeper into design philosophy, experience, and alignment with company culture.

• Stage 3: Practical Case Study: Candidates will be presented with a design challenge, likely related to web or e-commerce design, possibly involving design systems or AI integration. This stage evaluates practical skills, problem-solving abilities, and process.

• Stage 4: Final Decision & Feedback: Following the case study, a final decision will be made, and feedback will be provided.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your UI design expertise in web and e-commerce, design system work, and any AI tool integration.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, challenges faced, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Systems Thinking: Dedicate specific attention to projects where you built or significantly contributed to a design system. Detail its components, logic, and benefits.

• Showcase AI Integration: If you have relevant examples, clearly explain how you used AI tools, what the benefits were (efficiency, creativity), and what you learned.

• Focus on Client Interaction: If possible, demonstrate how you managed client communication, led workshops, or translated client feedback into design improvements.

Challenge Preparation:

• Understand the Context: Anticipate challenges related to designing for specific e-commerce scenarios, integrating AI, or expanding existing design systems.

• Structure Your Approach: Prepare to outline your process logically, starting with understanding requirements, ideation, sketching, prototyping, and iterating.

• Articulate Rationale: Be ready to explain the "why" behind your design choices, referencing design principles, user needs, and business goals.

• Consider Development: Briefly touch upon how your designs would be implemented by developers, showing awareness of technical constraints.

• Practice Presentation: Rehearse presenting your case study and potential challenge solutions concisely and engagingly within the allotted time.

📝 Enhancement Note: The process emphasizes practical skills and a clear understanding of the candidate's thought process and ability to integrate new technologies like AI. The portfolio is the central piece.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaborative workflows. Mastery is essential.

• AI Design Tools: Exploration and application of AI tools for research, concept generation, image creation, and workflow enhancement. Specific tools are not mandated, reflecting an openness to experimentation.

Analytics & Reporting:

• Google Analytics: Preferred for understanding user behavior and website performance.

• Hotjar: Useful for heatmaps, session recordings, and user feedback to inform design decisions.

• UserTesting.com (or similar): For gathering qualitative user feedback on designs and prototypes.

CRM & Automation: Not directly specified for the UI Designer role, but awareness of how design impacts CRM processes or marketing automation platforms could be beneficial.

Other Potential Tools (Nice-to-Have):

• Animation Tools: GSAP, Framer Motion, Lottie for creating dynamic UI elements.

• Development Tools: Basic understanding of HTML/CSS for better collaboration with developers.

• 3D Visualization Software: For specialized projects.

📝 Enhancement Note: The emphasis is on Figma and a proactive approach to AI tools. Familiarity with analytics tools is a plus, indicating a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: Prioritizing client needs and delivering measurable results through effective collaboration.

• Innovation & Adaptability: Embracing new technologies, particularly AI, to enhance design processes and outcomes.

• Efficiency & Pragmatism: Focusing on direct, no-fluff communication and practical solutions.

• Ownership & Independence: Empowering individuals to take responsibility for their projects and drive them forward autonomously.

• Quality & Craftsmanship: Commitment to delivering high-quality, scalable, and flexible digital solutions.

Collaboration Style:

• Direct & Transparent: Open communication channels, encouraging honest feedback and clear articulation of ideas.

• Cross-Functional: Seamless integration with development, marketing, and project management teams to ensure holistic project success.

• Workshop-Driven: Utilizing collaborative workshops to align stakeholders, generate ideas, and solve complex design problems.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, especially regarding new technologies like AI.

📝 Enhancement Note: The culture values autonomy, direct communication, and a forward-thinking approach to technology, particularly AI. This aligns with a strong operational focus on efficiency and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging AI Hype and Reality: Effectively integrating AI tools into practical design workflows while managing client expectations and ensuring quality.

• Design System Evolution: Continuously updating and expanding design systems to meet evolving project needs and maintain consistency across a diverse client base.

• Client Communication Complexity: Navigating diverse client communication styles and technical understanding across international markets.

• Balancing Innovation with Efficiency: Staying ahead of design trends and AI advancements while maintaining efficient project delivery timelines.

Learning & Development Opportunities:

• AI in Design Specialization: Becoming a go-to expert for AI tool application in UI/UX design within the company.

• Design System Architecture: Deepening expertise in creating scalable, maintainable, and comprehensive design systems.

• Client Advisory Skills: Developing advanced client management and strategic consultation capabilities.

• Cross-Disciplinary Learning: Gaining exposure to different aspects of web and e-commerce development through close collaboration with developers.

• Industry Conferences & Training: Utilizing the allocated budget for professional development to stay current with design and technology trends.

📝 Enhancement Note: The role presents opportunities to tackle cutting-edge challenges in AI integration and design systems, coupled with clear pathways for professional and strategic growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design workshop for a client. What was the objective, how did you facilitate it, and what was the outcome?" (Focus on facilitation, client management, and outcome articulation).

• "How would you approach building a design system for a new e-commerce client with specific branding guidelines?" (Highlight process, component strategy, and documentation approach).

• "Imagine you're tasked with improving the conversion rate on a product page. What data would you look at, and what UI/UX changes would you propose?" (Demonstrate data analysis, problem-solving, and user-centric design thinking).

• "How do you see AI tools impacting the role of a UI Designer in the next 3-5 years? How have you started experimenting with them?" (Show forward-thinking, curiosity, and practical application). Company & Culture Questions:

• "Based on your understanding of Naturaily, what do you think are the biggest opportunities for design to impact the company's success?" (Demonstrate research and strategic thinking).

• "Describe a situation where you had to work independently on a project. How did you manage your time and ensure progress?" (Assess self-management and ownership).

• "How do you stay updated on the latest UI/UX trends and AI advancements in design?" (Evaluate continuous learning and proactivity). Portfolio Presentation Strategy:

• Context is Key: For each project, clearly state the client, the business problem, and your specific role.

• Show, Don't Just Tell: Use high-quality visuals of your designs, prototypes, and any relevant documentation (e.g., design system components).

• Narrate Your Process: Walk through your design decisions, explaining the rationale, user research insights, and any challenges overcome.

• Quantify Impact: Whenever possible, present metrics or qualitative feedback that demonstrate the success of your designs.

• Highlight AI Integration: Clearly mark and explain any instances where AI tools were used, detailing the process and benefits.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage, and client interactions.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong design craft, strategic thinking, client-facing skills, and an adaptive approach to new technologies like AI.

📌 Application Steps

To apply for this UI Designer position:

• Submit your application through the provided link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your most relevant commercial projects in web and e-commerce UI design, specifically highlighting any design system work and AI tool integration.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience, proficiency in Figma, experience with design systems, client workshop facilitation, and any exposure to AI tools in design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, client interaction experiences, and insights on AI in design. Prepare to walk through your portfolio projects with clear narratives and demonstrable impact.

• Company Research: Familiarize yourself with Naturaily's website, services, and client portfolio to understand their market position and design philosophy. Consider how your skills align with their focus on modern web technologies and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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