UI Artist (Middle)

📍 Job Overview

Job Title: UI Artist (Middle)

Company: PLAYSTUDIOS US, LLC

Location: Hà Nội, Vietnam

Job Type: Full-Time

Category: Art & Design / Game Development

Date Posted: August 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-quality UI assets and game elements that enhance player experience.

• Collaborate with cross-functional teams, including Creative UX/UI designers and Technical Artists, to ensure seamless workflow and technical integration.

• Translate creative briefs into compelling visual designs, mockups, and final assets, maintaining a strong understanding of foundational design principles.

• Utilize advanced design tools and embrace new technologies, including AI, to drive innovation and efficiency in asset creation.

• Contribute to a people-centered culture focused on creativity, teamwork, and delivering outstanding entertainment to a global player base.

📝 Enhancement Note: This role is specifically for a UI Artist within the gaming industry, focusing on the visual design and execution of user interfaces for PLAYSTUDIOS' games. The "Middle" designation suggests a need for demonstrable experience beyond junior levels, with an expectation of independent contribution and problem-solving.

📈 Primary Responsibilities

• Receive and interpret creative briefs from the Art Director or Art Lead to conceptualize and prepare design layouts and mockups.

• Create visually appealing and high-quality titles and logos that align with game branding and user interface standards.

• Execute approved concepts by producing new UI elements, reworking existing assets, or licensing content from design libraries.

• Prepare and deliver final project assets and textures in a sliced format, ready for implementation by the Technical Artist.

• Ensure all game assets adhere to the quality standards set by the Art Director and are delivered within project timelines.

• Communicate effectively with other departments to facilitate smooth workflows and meet all technical requirements for asset integration.

• Maintain a highly organized file structure and presentation of work for efficient review and collaboration.

📝 Enhancement Note: The responsibilities indicate a hands-on role requiring both creative ideation and technical execution. The emphasis on "delivering your final project assets/textures once approved" and "ensuring all game assets are delivered to Technical Artist on time" highlights the importance of timely and precise asset handoff in a game development pipeline.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Fine Arts, Digital Media, or a related field is highly implied by the nature of the role and required skills.

Experience: A minimum of 3 years of experience in UI Design or Concept Design is required, with a strong preference for experience within the gaming genre.

Required Skills:

• At least 3 years of experience in UI/Concept Design, with a preference for gaming industry experience.

• Intermediate English communication skills (written and spoken) for effective collaboration with international teams.

• Proven ability to critique designs and clearly communicate creative ideas and feedback.

• Excellent organizational skills, including meticulous file management and presentation abilities.

• Solid understanding of graphic design and UI design principles.

• Strong grasp of foundational design principles: visual hierarchy, composition, typography, color theory, negative space, and balance.

• Ability to visualize and design assets within the context of a larger user flow and project scope.

• Self-direction and initiative to ask for assistance or engage support when needed.

• Strong technical proficiency with design software and the ability to quickly learn new tools, including AI applications. Preferred Skills:

• Specific experience with UI design for mobile games or social casino games.

• Familiarity with game development pipelines and asset integration processes.

• Experience working with style guides and brand guidelines.

• Knowledge of motion graphics or animation principles as they apply to UI.

📝 Enhancement Note: The requirement for "Intermediate English communication skills" suggests that while fluency is not mandatory, a functional level of English is essential for team collaboration, especially given the international nature of PLAYSTUDIOS' teams. The mention of AI tools indicates a forward-looking approach to design and a willingness to adopt new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing a minimum of 3 years of UI/Concept Design work, with a strong emphasis on game-related projects.

• Demonstrations of high-quality titles, logos, and UI element asset creation.

• Examples of design mockups and the progression from concept to final production assets.

• Evidence of strong foundational design principles applied effectively in UI layouts.

• Showcase of clean file management and organized presentation of design assets. Process Documentation:

• Case studies or examples illustrating the process of receiving briefs and developing design concepts.

• Documentation of how existing assets were utilized or reworked into new UI elements.

• Examples of asset slicing and delivery processes, highlighting adherence to technical requirements.

• Demonstrations of how communication with other departments (e.g., Technical Art) was managed to ensure smooth integration.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evaluation tool for design skills, technical execution, and understanding of game UI principles. Candidates should be prepared to walk through their portfolio and explain their design choices, processes, and the impact of their work.

💵 Compensation & Benefits

Salary Range: Given the "Middle" experience level, location in Hà Nội, and the gaming industry, a competitive salary range for a UI Artist would typically fall between <strong>20,000,000 VND to 40,000,000 VND per month</strong>. This estimate is based on industry benchmarks for mid-level creative roles in Vietnam, considering the company's global presence and the comprehensive benefits package offered.

Benefits:

• Global Collaboration: Opportunity to work with diverse international teams.

• People-Centered Culture: Emphasis on teamwork and creativity.

• Growth & Learning:

  • English classes.
  • Online learning platform access.
  • Specialized technical training by global experts.
  • Hands-on experience with products reaching millions of players.

• Comprehensive Healthcare: Bao Viet Premium healthcare coverage (up to 1.2 billion VND/person/year) for self and dependents.

• Insurance & PIT: 100% salary during probation, full Social, Health, and Unemployment Insurance from day one, with the company covering compulsory insurance contributions.

• Reward & Recognition:

  • 13-month salary per year.
  • Performance-based bonus.
  • Discretionary bonus.
  • Attractive employee referral bonus program.

• Flexible Work Time: Monday to Friday with two remote days (Tuesday & Wednesday); performance-focused management.

• Leave: Generous annual leave (15-20 days/year based on tenure) and 5 days of sick leave.

• Perks & Comforts:

  • Free daily meals.
  • High-end workstation with laptop and monitors.
  • Equipment allowance (4,500,000 VND) for personal peripherals.

• Engagement: Participation in charity initiatives, team-building, company trips, year-round events, and company-supported clubs.

• Additional Benefits: Financial support for sickness/funeral (up to 2,000,000 VND) and for personal events like birthdays, marriage, childbirth (up to 500,000 VND).

Working Hours: Standard 40-hour work week, Monday to Friday, with two designated remote days (Tuesday and Wednesday). The company emphasizes performance management over strict time tracking.

📝 Enhancement Note: The benefits package is exceptionally robust, indicating a company that invests heavily in employee well-being, professional development, and work-life balance. The hybrid work model with two remote days is a significant perk. The salary estimate is based on typical mid-level creative roles in Vietnam's tech/gaming sector and PLAYSTUDIOS's known compensation practices for international offices.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment (specifically social casino and mobile gaming). PLAYSTUDIOS is a leader in developing and publishing games that offer real-world rewards.

Company Size: While the exact size of the Vietnam office isn't specified, PLAYSTUDIOS as a whole is a substantial global entity with multiple international offices, indicating a dynamic and growing organization. This size suggests opportunities for cross-team collaboration and exposure to diverse projects.

Founded: PLAYSTUDIOS was founded in 2011. This history signifies a stable company with established processes and a proven track record in the competitive gaming market.

Team Structure:

• The UI Artist will likely be part of the Art Department, reporting to an Art Lead or Art Director.

• Close collaboration with Creative UX/UI designers, game designers, product managers, and Technical Artists is expected.

• The international nature of PLAYSTUDIOS means potential interaction with teams across Hong Kong, Singapore, Israel, Serbia, and the US. Methodology:

• Data-driven approach to game development, leveraging player feedback and analytics to inform design decisions.

• Emphasis on iterative design processes, with concepts moving through approval, production, and integration phases.

• Integration of new technologies, including AI, to enhance design workflows and creative output.

• Focus on delivering high-quality, engaging user experiences that align with the company's reward-based gaming model.

Company Website: https://www.playstudios.com/

📝 Enhancement Note: PLAYSTUDIOS's focus on "real-world rewards" through its games is a unique aspect of its business model. This can influence the UI/UX design, requiring a balance between engaging gameplay and clear presentation of reward mechanics. The company's global footprint and emphasis on growth suggest a fast-paced environment with ample opportunities for learning and career advancement.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Middle," indicating a mid-level position. This means candidates are expected to be proficient in core UI design skills, capable of working independently on assigned tasks, and able to contribute to design discussions and problem-solving. They are beyond entry-level but not yet in senior or lead positions.

Reporting Structure: The UI Artist will report to an Art Lead or Art Director within the art department. They will also work closely with UX/UI designers and Technical Artists, requiring strong collaborative skills.

Operations Impact: While not a traditional "Revenue Operations" role, a UI Artist significantly impacts the player experience, which directly influences player engagement, retention, and monetization. High-quality, intuitive UI design can lead to increased playtime, higher conversion rates for in-app purchases, and greater player satisfaction, all of which contribute to revenue generation.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UI/UX design for games, explore specialized areas like animation or visual effects for UI, and gain proficiency with emerging AI design tools.

• Career Progression: Potential to move into Senior UI Artist, Lead UI Artist, or UX/UI Designer roles within PLAYSTUDIOS.

• Cross-Functional Development: Opportunities to learn about game design, technical art pipelines, and player behavior analytics through collaboration.

• Global Exposure: Working with international teams can broaden perspectives and lead to opportunities in other PLAYSTUDIOS global offices.

• Leadership Potential: Developing strong communication, mentoring, and project management skills can open doors to team lead positions.

📝 Enhancement Note: The "Middle" designation implies a need for candidates who can not only execute tasks but also begin to influence design direction and mentor junior artists. The emphasis on AI tools and global collaboration suggests a forward-thinking and expansive career path.

🌐 Work Environment

Office Type: The description indicates a hybrid work arrangement, with two designated remote days per week (Tuesday and Wednesday) and three days in the office. This suggests a modern office environment designed to foster collaboration and creativity on in-office days.

Office Location(s): The primary office location is Hà Nội, Vietnam. PLAYSTUDIOS also has offices in Hong Kong, Singapore, Israel, Serbia, and the US, indicating a global network.

Workspace Context:

• Collaborative Environment: The office space is likely designed to encourage teamwork, brainstorming, and in-person interaction on the three office days.

• Tools and Technology: Employees are provided with a high-end workstation, including a laptop and monitors. An equipment allowance is also provided for personal peripherals like keyboards, mice, and headsets, ensuring a comfortable and efficient setup.

• Team Interaction: Opportunities for direct interaction with fellow artists, designers, and other team members will be readily available during office days, fostering a strong sense of community and shared purpose.

Work Schedule: The standard work week is Monday to Friday. The company emphasizes performance management, suggesting a flexible approach to daily work hours as long as tasks are completed and collaboration needs are met.

📝 Enhancement Note: The hybrid model with specific remote days indicates a structured approach to balancing flexibility with in-person collaboration, a common practice in creative industries like game development. The provision of high-end equipment and an allowance underscores the company's commitment to providing a productive work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Technical Interview/Portfolio Review: A detailed discussion of your portfolio, focusing on your design process, problem-solving skills, and technical proficiency. This may include specific questions about your contributions to projects.

• Skills Assessment: Potentially a practical design test or challenge to evaluate your ability to create UI assets under specific constraints or time limits.

• Team/Cultural Fit Interview: An interview with potential team members or hiring managers to assess your communication skills, ability to collaborate, and alignment with PLAYSTUDIOS's culture.

• Final Interview: May involve senior leadership to discuss role fit, career aspirations, and final offer details.

Portfolio Review Tips:

• Curate Strategically: Showcase your best UI design work, prioritizing game-related projects. Ensure a clear progression from concept to final assets.

• Highlight Process: For each project, explain your thought process, design decisions, challenges faced, and how you overcame them. Use case study formats where possible.

• Showcase Technical Skills: Demonstrate proficiency in design software and your ability to create production-ready assets. Include examples of asset slicing and delivery.

• Emphasize Collaboration: If possible, highlight projects where you collaborated with other artists, designers, or developers, and explain your role and contribution within the team.

• Address AI Usage: Be prepared to discuss how you have incorporated or plan to incorporate AI tools into your workflow for efficiency and creative enhancement.

• Quantify Impact: Where possible, mention the impact of your UI designs on player engagement or game performance, even if anecdotal.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge brief, paying attention to specific requirements, target audience, and technical constraints.

• Time Management: Allocate your time effectively to ensure you can complete the core aspects of the challenge within the given timeframe.

• Focus on Fundamentals: Demonstrate a strong understanding of UI design principles, visual hierarchy, and usability.

• Presentation: Be prepared to present your solution clearly and concisely, explaining your design choices and rationale.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should treat it as a living document that clearly articulates their skills, experience, and ability to meet the demands of a mid-level UI Artist role in the gaming industry. Be ready to discuss your English communication proficiency in the context of collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (essential for asset creation, texture editing), Illustrator (for vector-based UI elements, logos, icons).

• Figma / Sketch / Adobe XD: Modern UI/UX design and prototyping tools for creating layouts, wireframes, and interactive prototypes. Figma is increasingly becoming an industry standard for collaborative UI design.

• AI Design Tools: Proficiency with emerging AI tools for concept generation, asset enhancement, or workflow automation is expected and encouraged.

Analytics & Reporting: While not directly responsible for analytics, an understanding of how UI design impacts player behavior metrics (e.g., engagement, conversion, retention) is beneficial. Familiarity with data visualization tools may be helpful for understanding player feedback.

CRM & Automation: Not directly applicable to this role, but understanding how UI assets are integrated into the game engine and development pipeline is crucial.

📝 Enhancement Note: While specific tools are not listed, the description implies proficiency with industry-standard design software. Candidates should highlight their experience with tools like Adobe Photoshop, Illustrator, and modern UI/UX design platforms. Experience with game engines (e.g., Unity, Unreal Engine) is a plus, though not explicitly required. The mention of "AI" suggests familiarity with tools like Midjourney, Stable Diffusion, or AI-powered plugins within existing design software.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating new ideas and pushing creative boundaries in game design.

• Teamwork & Collaboration: A "people-centered culture" where individual effort and shared dedication are valued, fostering a collaborative environment.

• Quality & Excellence: A commitment to delivering "outstanding creativity, aesthetic value, and entertainment quality" in all game products.

• Player Focus: Designing experiences that are fun, meaningful, and rewarding for millions of players worldwide.

• Continuous Learning: Encouraging growth and development through various learning resources and opportunities.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with UX/UI designers, Technical Artists, Art Directors, and potentially game designers and product managers to ensure seamless integration of UI assets into the game.

• Constructive Feedback: Experience in critiquing and clear communication of ideas suggests a culture that values open feedback and iterative improvement.

• Global Communication: The ability to communicate effectively with international teams, likely through a mix of written and verbal English, is essential.

📝 Enhancement Note: PLAYSTUDIOS emphasizes a culture that balances individual contribution with collective success. The "people-centered" approach suggests a supportive environment where employees are valued. The global nature of the company means that adaptability and strong intercultural communication skills are highly beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Artistic Vision with Technical Constraints: Creating visually stunning UI assets that are also optimized for performance and integration within game engines.

• Adapting to Evolving Design Trends and Technologies: Staying current with the latest UI/UX trends in the gaming industry and mastering new tools, including AI.

• Collaborating Across Time Zones and Cultures: Effectively communicating and working with diverse international teams to meet project deadlines.

• Maintaining Quality at Scale: Ensuring consistent high quality across numerous UI assets for potentially large-scale game products.

Learning & Development Opportunities:

• Specialized Technical Training: Access to training led by global experts to enhance technical skills in UI design and related areas.

• Global Exposure: Working on games with a global audience of millions provides invaluable experience and a broad perspective.

• Online Learning Platform: Access to resources for continuous skill development and learning across various disciplines.

• Mentorship: Opportunities to learn from experienced artists and leads within the company, fostering career growth.

📝 Enhancement Note: The company actively promotes growth, providing resources like English classes and an online learning platform. This indicates a strong commitment to employee development, making it an attractive environment for professionals looking to advance their careers in game art and design.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging UI design project you worked on. What were the challenges, how did you approach them, and what was the outcome?" (Focus on problem-solving, design process, and impact.)

• "How do you ensure your UI designs are both aesthetically pleasing and functionally effective for players?" (Assess understanding of user-centered design and game UX.)

• "How do you approach receiving and incorporating feedback on your designs, especially from multiple stakeholders or international team members?" (Evaluate collaboration and communication skills.)

• "How do you stay updated with the latest UI design trends and technologies, particularly in the gaming industry?" (Assess proactivity and industry awareness.)

• "Describe your experience with AI tools in the design process. How do you see them enhancing UI art creation?" (Gauge familiarity and forward-thinking approach.) Company & Culture Questions:

• "What interests you about PLAYSTUDIOS and our approach to game development?" (Demonstrate research and alignment with company mission.)

• "How do you contribute to a collaborative and people-centered team environment?" (Assess cultural fit.)

• "What are your thoughts on our existing games, like myVEGAS, and how would you approach designing UI for them?" (Showcase understanding of the company's product and target audience.) Portfolio Presentation Strategy:

• Tell a Story: For each project, guide the interviewer through your process, starting with the brief, your conceptualization, design iterations, final execution, and any challenges or learnings.

• Focus on Impact: Where possible, quantify the impact of your UI designs – e.g., improved player engagement, clearer navigation, successful asset integration.

• Highlight Technical Skills: Clearly demonstrate your proficiency with design software and your ability to create production-ready assets, including slicing and file management.

• Showcase Collaboration: Point out instances where you worked effectively with other team members (designers, Technical Artists) and how that collaboration benefited the project.

• Be Prepared for Live Exercises: Have a few common UI elements (e.g., a button, a modal window, an icon set) ready to sketch or mock up quickly if asked.

📝 Enhancement Note: Candidates should be prepared to articulate their design process, demonstrate their understanding of foundational design principles, and showcase their ability to work effectively within a team. The interview will likely assess both creative talent and professional maturity.

📌 Application Steps

To apply for this UI Artist position:

• Submit your application through the provided link on the Dayforce portal.

• Curate Your Portfolio: Select your strongest UI/Concept Design projects, focusing on game-related examples. Ensure your portfolio clearly demonstrates your skills in layout design, asset creation, typography, and color theory. Prepare to discuss your process for each piece.

• Tailor Your Resume: Highlight your 3+ years of relevant experience, specific UI/Concept Design skills, proficiency with design software (Adobe Creative Suite, Figma/Sketch), and any gaming industry experience. Emphasize your English communication skills and ability to collaborate.

• Research PLAYSTUDIOS: Familiarize yourself with PLAYSTUDIOS's games (e.g., myVEGAS) and their company culture, values, and global presence. Understand their unique reward-based gaming model.

• Prepare for Design Challenges: Be ready to discuss your approach to design problems and potentially complete a small design exercise. Practice articulating your design decisions clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.