Technical SEO Specialist (Growth Marketing & UX Focus)

📍 Job Overview

Job Title: Technical SEO Specialist (Growth Marketing & UX Focus)

Company: Huzzle

Location: North Macedonia

Job Type: FULL_TIME

Category: Growth Marketing / Technical SEO Operations

Date Posted: 2026-04-10

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive organic growth and enhance user experience through strategic technical SEO implementation.

• Analyze complex website data to identify performance bottlenecks and conversion opportunities.

• Collaborate cross-functionally with development and design teams to execute growth marketing initiatives.

• Leverage a strong understanding of Webflow CMS for direct on-page optimization and site structure improvements.

• Implement and analyze A/B tests and landing page optimizations to continuously improve conversion rates.

📝 Enhancement Note: Given the focus on "Growth Marketing & UX Focus" and "conversion bottlenecks," this role bridges traditional Technical SEO with performance marketing operations. It requires not just technical optimization but also a data-driven approach to user journeys and conversion rate optimization (CRO). The emphasis on Webflow suggests a need for hands-on CMS experience beyond just recommending changes.

📈 Primary Responsibilities

• Conduct comprehensive technical SEO audits, focusing on site structure, crawlability, indexability, and Core Web Vitals.

• Analyze and optimize user journeys and conversion funnels within GA4 to improve engagement and lead generation metrics.

• Monitor, analyze, and report on key SEO performance indicators, including organic traffic, keyword rankings, bounce rates, and conversion attribution.

• Identify, prioritize, and resolve technical SEO issues such as redirects, broken links, site speed degradation, and metadata inconsistencies.

• Directly implement on-page SEO improvements, optimize page structure, and manage content updates within the Webflow CMS.

• Partner closely with developers and designers to translate technical SEO recommendations into actionable improvements for UX and overall site performance.

• Design and execute growth marketing experiments, including A/B testing of landing pages, CTAs, and content variations, to drive measurable results.

• Develop and refine internal linking strategies and site architecture to enhance content discoverability and user navigation.

• Maintain up-to-date knowledge of SEO trends, search engine algorithm updates, and emerging best practices to ensure continuous optimization.

📝 Enhancement Note: The responsibilities highlight a hands-on role where the specialist is expected to not only audit and recommend but also implement changes, particularly within Webflow. The integration of growth marketing experiments and CRO indicates a performance-oriented approach, moving beyond pure technical SEO to directly impact business outcomes like lead generation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Computer Science, Digital Media, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2–5+ years of dedicated experience in Technical SEO, Growth Marketing, or a closely related performance marketing role.

Required Skills:

• Proven expertise in conducting comprehensive technical SEO audits and implementing actionable improvements.

• Strong proficiency with essential SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics 4 (GA4).

• Solid understanding of website structure, HTML/CSS fundamentals, and on-page SEO principles.

• Demonstrated experience in analyzing user behavior, website funnels, and conversion data.

• Familiarity with User Experience (UX) and Conversion Rate Optimization (CRO) best practices.

• A strong analytical mindset with the ability to translate complex data into clear, actionable insights.

• Excellent communication and collaboration skills, with the ability to articulate technical recommendations to non-technical stakeholders, including developers.

Preferred Skills:

• Hands-on experience working directly with the Webflow CMS for SEO implementation.

• Experience with JavaScript for SEO, understanding its impact on rendering and indexing.

• Familiarity with other CMS platforms and their SEO capabilities.

• Experience with international SEO considerations, including hreflang implementation.

• Knowledge of schema markup and structured data implementation.

• Experience with content strategy development and optimization for organic search.

📝 Enhancement Note: The emphasis on "highly preferred" Webflow experience suggests that candidates with direct CMS manipulation skills will have a distinct advantage. The required skills blend technical SEO proficiency with analytical and communication abilities crucial for cross-functional collaboration and demonstrating ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable case studies showcasing significant improvements in organic traffic, keyword rankings, and conversion rates driven by technical SEO initiatives.

• Examples of technical SEO audits performed, clearly outlining methodologies, identified issues, and proposed solutions.

• Documentation of A/B tests or landing page optimization experiments, including hypothesis, execution, results, and key learnings.

• Evidence of direct implementation or collaboration on site structure, internal linking, or schema markup.

Process Documentation:

• Workflow examples detailing how technical SEO issues are identified, prioritized, and resolved in collaboration with development teams.

• Methodologies for conducting user journey analysis and identifying conversion bottlenecks.

• Processes for setting up, monitoring, and reporting on SEO performance metrics and growth marketing experiments.

• Documentation outlining how Webflow CMS is leveraged for SEO implementation and optimization.

📝 Enhancement Note: A portfolio demonstrating hands-on implementation and measurable results, particularly within a CMS like Webflow, will be critical. Candidates should be prepared to showcase their process for analysis, collaboration, and driving tangible growth through technical SEO and CRO initiatives.

💵 Compensation & Benefits

Salary Range: Estimated range of €25,000 - €45,000 annually for a candidate based in North Macedonia with 2-5 years of experience, depending on client and candidate profile.

Benefits:

• Fully Remote Work: Opportunity to work from anywhere, fostering work-life balance and flexibility.

• Peer Community: Access to a network of high-performing sales professionals, enabling knowledge sharing and professional development.

• Ongoing Support: Guidance and support from Huzzle throughout the placement process and beyond.

• Tailored Compensation: Salaries are customized based on client needs and candidate qualifications, ensuring competitive pay aligned with market rates.

• Direct Client Engagement: Hired directly by the client as an in-house team member, offering stability and integration.

Working Hours: Standard full-time hours, typically around 40 hours per week. While the role is remote, adherence to client-specific working hours or overlap for team collaboration may be required.

📝 Enhancement Note: Salary estimation is based on general market data for Technical SEO specialists with 2-5 years of experience in Eastern European countries, adjusted for remote work within a European context. Actual compensation will be determined by the specific client and the candidate's verified experience and skills. The benefits emphasize the unique model Huzzle offers, focusing on community and direct employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Huzzle operates within the talent acquisition and HR tech sector, connecting professionals with opportunities in various technology-focused industries including SaaS, MarTech, FinTech, and EdTech. This means the company values innovation, efficiency, and professional growth.

Company Size: Huzzle is a growing platform, facilitating connections for a diverse range of clients from startups to established tech companies. This implies a dynamic environment where processes are evolving and adaptability is key.

Founded: Huzzle was founded with the mission to bridge the gap between exceptional talent and leading global companies, emphasizing direct in-house hiring rather than traditional outsourcing models. This foundational principle underscores a commitment to quality placements and long-term professional relationships.

Team Structure: As a Technical SEO Specialist, you will be placed directly with a client company. Your reporting structure will be within that client's marketing or growth team. Huzzle facilitates the connection and provides support, but the day-to-day team dynamics will be client-specific. Expect to collaborate with marketing managers, developers, designers, and potentially product managers.

Methodology:

• Data-Driven Decision Making: Huzzle clients, particularly those in tech sectors, rely heavily on data to inform strategy and measure success. This role will be expected to adopt a similar data-centric approach.

• Agile Collaboration: Many tech companies operate using agile methodologies. Collaboration with developers and designers will likely involve iterative processes, regular check-ins, and a focus on continuous improvement.

• Growth Experimentation: The "Growth Marketing & UX Focus" indicates a culture that embraces experimentation, A/B testing, and learning from both successes and failures to drive business outcomes.

Company Website: https://www.huzzle.com/

📝 Enhancement Note: The role is with Huzzle, but the actual work environment and team will be with one of Huzzle's clients. The operations context here is understanding Huzzle's model and inferring the likely culture of their client base, which is heavily skewed towards tech-forward, data-driven organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist-level position, requiring 2-5 years of focused experience. It's a hands-on role where technical proficiency and analytical skills are paramount. It sits within the broader "operations" umbrella by managing critical digital infrastructure for growth.

Reporting Structure: You will be hired directly by a Huzzle client and will report to a manager within that client's marketing or growth team. This could be a Head of Marketing, a Growth Marketing Manager, or a Head of Digital. The specific structure depends on the client's organization.

Operations Impact: The Technical SEO Specialist plays a crucial role in driving organic lead generation and improving website conversion rates. Their work directly impacts customer acquisition costs (CAC), website traffic volume, user engagement, and ultimately, revenue. By optimizing technical aspects and user journeys, they contribute significantly to the company's bottom line and market visibility.

Growth Opportunities:

• Technical Skill Deepening: Opportunities to become an expert in Webflow SEO, advanced Core Web Vitals optimization, and sophisticated schema markup.

• Growth Marketing Expansion: Develop expertise in A/B testing methodologies, landing page optimization strategies, and CRO tactics, potentially leading to a broader Growth Marketing role.

• Cross-Functional Leadership: Gain experience collaborating with and influencing development, design, and product teams, building skills for managing complex projects.

• Client-Side Advancement: Potential to grow into senior SEO or Digital Marketing roles within the client organization, or transition into strategic consulting roles.

• Huzzle Network: Benefit from Huzzle's peer community for networking and learning from other professionals in similar roles.

📝 Enhancement Note: This role offers a clear path for specialization in technical SEO and growth marketing. The "operations" aspect lies in managing and optimizing the digital infrastructure that drives business growth, requiring analytical rigor and process-oriented execution.

🌐 Work Environment

Office Type: This is a fully remote position. You will be working from your own home office or a co-working space of your choice. Huzzle emphasizes a remote-first approach for its placements.

Office Location(s): While the role is fully remote and can be performed from anywhere, candidates are specifically sought from North Macedonia. This may be due to client preferences, legal/tax considerations, or specific talent pool targeting.

Workspace Context:

• Autonomy and Flexibility: Enjoy the freedom to structure your workday, balancing personal needs with client deliverables.

• Digital Collaboration Tools: Expect to use a variety of online collaboration tools (e.g., Slack, Zoom, Asana, Trello) for communication, project management, and team interaction.

• Client-Specific Environment: The day-to-day work environment, team dynamics, and tools will be dictated by the specific client company you are placed with. Huzzle clients are typically tech-focused companies with modern digital workplaces.

Work Schedule: The role is full-time, typically around 40 hours per week. While flexibility is a hallmark of remote work, there will be expectations for availability during core business hours for meetings, team collaboration, and urgent tasks, often aligned with the client's primary time zone.

📝 Enhancement Note: The "fully remote" aspect is key, but the specific mention of North Macedonia suggests a potential focus for talent acquisition or specific client requirements. The candidate should be prepared for a digital-first, collaborative environment utilizing various online tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your CV and any provided portfolio highlights, assessing alignment with the core requirements (experience, Webflow, SEO tools).

• Huzzle Interview: A conversation with a Huzzle representative to understand your experience, career aspirations, and cultural fit with

Huzzle's model and client expectations.

• Client Interview(s): Typically 1-3 interviews with the client's hiring team. This will likely include:

  • Technical Interview: Deep dive into your technical SEO knowledge, tool proficiency, and experience with Webflow and growth marketing experiments.
  • Case Study/Presentation: You may be asked to present a portfolio case study or work through a hypothetical technical SEO challenge related to their business.
  • Cultural Fit Interview: Assessment of your collaboration style, problem-solving approach, and how you align with the client's team culture.

• Final Offer: Following successful interviews and reference checks.

Portfolio Review Tips:

• Quantify Achievements: For each project, clearly state the problem, your solution, and the measurable results (e.g., "+30% organic traffic," "15% increase in lead conversion rate").

• Showcase Webflow Expertise: If you have Webflow experience, highlight specific instances where you implemented SEO changes directly within the platform.

• Illustrate Process: Detail your methodology for audits, analysis, and experiment design. Show your thought process.

• Tailor to Huzzle's Clients: If possible, research Huzzle's client types (SaaS, MarTech, etc.) and tailor your portfolio examples to demonstrate relevance to their industries and challenges.

• Focus on Growth & UX: Emphasize projects where your SEO work directly contributed to user experience improvements and business growth metrics.

Challenge Preparation:

• Webflow Familiarization: If you have limited Webflow experience, familiarize yourself with its CMS structure, page building capabilities, and SEO settings.

• Growth Experimentation: Be ready to discuss your approach to A/B testing, hypothesis formulation, and analyzing experiment results.

• Technical SEO Scenarios: Prepare for questions on common technical SEO issues (e.g., site speed optimization, crawl budget, indexing problems) and how you would diagnose and fix them.

• Data Interpretation: Practice articulating insights from SEO data (GA4, Search Console, SEMrush) and connecting them to business objectives.

📝 Enhancement Note: The interview process will likely involve multiple stages, requiring preparation for both Huzzle's vetting and the client's specific evaluation. A strong, results-oriented portfolio that highlights Webflow experience and growth marketing impact will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• SEO Platforms: Ahrefs, SEMrush (comprehensive SEO analysis, keyword research, competitor analysis).

• Analytics: Google Analytics 4 (GA4) for user behavior, traffic analysis, and conversion tracking.

• Webmaster Tools: Google Search Console for site health monitoring, indexing status, and performance data.

• CMS: Webflow (direct implementation of SEO changes, page structure optimization, content management).

Analytics & Reporting:

• Data Visualization: Tools like Google Data Studio (Looker Studio) or similar for creating dashboards to report on SEO performance and growth experiments.

• Experimentation Platforms: Google Optimize (though sunsetting, principles apply), VWO, or other A/B testing tools for landing page optimization.

CRM & Automation:

• CRM Integration: Understanding how SEO impacts lead flow into CRM systems (e.g., Salesforce, HubSpot) is beneficial.

• Project Management: Tools like Asana, Trello, Jira for managing tasks, tracking progress, and collaborating with development teams.

📝 Enhancement Note: Proficiency with industry-standard SEO tools is essential. The specific emphasis on Webflow indicates that hands-on experience with this CMS is a significant advantage, bridging the gap between technical recommendations and direct implementation.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using data to inform decisions, measure impact, and drive continuous improvement in SEO and growth strategies.

• User-Centricity: Prioritizing the user experience and journey to ensure that technical optimizations lead to better engagement and conversions.

• Collaboration & Communication: Fostering a team environment where cross-functional communication (especially with developers and designers) is open, clear, and effective.

• Growth Mindset: Embracing experimentation, learning from results, and proactively seeking opportunities to enhance performance and drive business growth.

• Efficiency & Optimization: A core value of streamlining processes, improving site performance, and maximizing the return on investment for SEO efforts.

Collaboration Style:

• Proactive Partnership: Actively engaging with development and design teams to ensure SEO best practices are integrated from the outset of projects and that technical recommendations are understood and implemented effectively.

• Transparent Reporting: Regularly sharing performance data, insights, and experiment outcomes with stakeholders to maintain alignment and demonstrate impact.

• Constructive Feedback: Open to giving and receiving feedback on strategies, implementations, and process improvements to foster a culture of continuous learning.

📝 Enhancement Note: The culture will largely be defined by the client company. However, Huzzle's positioning suggests a focus on tech-forward, growth-oriented organizations that value data, collaboration, and continuous improvement – all key tenets of effective operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Technical & Marketing: Effectively communicating complex technical SEO concepts to non-technical marketing and business stakeholders.

• Webflow Specifics: Adapting SEO best practices and implementing them within the unique framework of Webflow, which may differ from traditional CMS platforms.

• Balancing SEO & UX: Ensuring that technical optimizations enhance, rather than detract from, the user experience and conversion goals.

• Algorithm Volatility: Staying ahead of frequent search engine algorithm updates and adapting strategies accordingly.

• Cross-Functional Dependencies: Relying on development and design teams for implementation, requiring strong project management and communication skills to navigate potential bottlenecks.

Learning & Development Opportunities:

• Advanced Webflow SEO: Deepen expertise in leveraging Webflow's capabilities for advanced SEO strategies.

• CRO Specialization: Develop a more robust understanding and application of Conversion Rate Optimization techniques.

• Growth Experimentation Mastery: Become proficient in designing, executing, and analyzing various growth marketing experiments.

• Data Analytics Skills: Enhance skills in data visualization and advanced analytics to derive deeper insights from SEO and user behavior data.

• Client-Side Impact: Gain experience working with different business models and industries, broadening your understanding of how SEO drives growth in diverse contexts.

📝 Enhancement Note: This role offers significant growth potential by combining specialized technical SEO skills with broader growth marketing and CRO responsibilities, preparing the candidate for more strategic roles in digital operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting a comprehensive technical SEO audit. What are the key areas you focus on, and how do you prioritize findings?" (Focus on methodology, tools, and prioritization)

• "Walk us through a time you identified a technical SEO issue that was impacting conversions. How did you diagnose it, what solution did you propose, and what were the results?" (Prepare a case study with metrics)

Company & Culture Questions:

• "What interests you about Huzzle's model of connecting talent with clients?" (Show understanding of the direct hire/in-house model)

• "How do you stay updated with the latest SEO trends and algorithm changes, especially those impacting technical SEO?" (Demonstrate continuous learning)

Portfolio Presentation Strategy:

• Structure Your Case Studies: Use a clear framework: Problem -> Your Strategy/Actions -> Tools Used -> Results (quantified with metrics) -> Key Learnings.

• Highlight Webflow Impact: If you have Webflow experience, explicitly show how you used the platform to achieve SEO outcomes.

• Focus on Growth & UX: Emphasize how your technical SEO work directly contributed to user experience improvements and business growth (leads, conversions).

• Be Ready for Q&A: Anticipate questions about your methodology, challenges faced, and alternative approaches.

• Showcase Analytical Thinking: Clearly articulate how you used data to drive your decisions and measure success.

📝 Enhancement Note: Preparation should focus on demonstrating hands-on technical SEO skills, a strong understanding of growth marketing and CRO, proficiency with key tools, and a collaborative, data-driven approach. Specific examples showcasing Webflow experience will be highly advantageous.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your CV: Ensure your resume clearly highlights your 2-5 years of technical SEO experience, specific achievements in organic growth, and any Webflow CMS experience. Quantify your accomplishments with metrics.

• Prepare Your Portfolio: Curate 2-3 strong case studies that showcase your technical SEO audits, implementation successes, A/B testing results, and direct impact on conversions and organic traffic. Be ready to present these.

• Research Huzzle & Their Clients: Understand Huzzle's unique hiring model and research the typical industries of their clients (SaaS, MarTech, FinTech, EdTech) to tailor your application and interview responses.

• Practice Technical Scenarios: Prepare to discuss common technical SEO issues, your diagnostic process, and how you would implement solutions, especially within a Webflow environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.