Technical SEO Specialist (Growth Marketing & UX Focus)

📍 Job Overview

Job Title: Technical SEO Specialist (Growth Marketing & UX Focus)

Company: Huzzle

Location: Bulgaria

Job Type: FULL_TIME

Category: Growth Marketing / SEO Operations

Date Posted: 2026-04-10

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive organic growth and enhance user experience through strategic technical SEO initiatives, focusing on website performance and conversion optimization.

• Analyze and optimize website structure, crawlability, indexability, and Core Web Vitals to improve search engine rankings and user journeys.

• Leverage a strong growth marketing mindset to execute experiments, including A/B testing and landing page optimization, to boost lead generation and engagement.

• Collaborate cross-functionally with developers and designers to implement technical SEO recommendations, improve on-site user experiences, and enhance overall site performance.

• Utilize advanced SEO tools and analytics platforms to monitor key performance indicators, identify technical issues, and translate data into actionable insights for continuous improvement.

📝 Enhancement Note: While the title is "Technical SEO Specialist," the description emphasizes a strong "Growth Marketing & UX Focus." This suggests the role requires not just technical SEO expertise but also a strategic understanding of how SEO contributes to broader business goals like lead generation and conversion, blending technical execution with marketing outcomes. The mention of Webflow also indicates a need for hands-on implementation skills within a specific CMS.

📈 Primary Responsibilities

• Conduct comprehensive technical SEO audits, evaluating site structure, crawlability, indexability, and Core Web Vitals to identify areas for improvement.

• Analyze and optimize user journeys and conversion funnels to enhance engagement, reduce bounce rates, and increase lead generation and overall conversion rates.

• Monitor, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, bounce rate, time on site, and conversion data, providing clear insights and recommendations.

• Identify, diagnose, and resolve technical SEO issues such as redirect chains, broken links, slow page load times, and suboptimal metadata to ensure optimal site health and search engine visibility.

• Implement on-page SEO improvements and optimize page structure directly within the Webflow CMS, ensuring best practices for content and technical elements.

• Collaborate closely with development teams to communicate technical SEO requirements, ensure proper implementation of recommendations, and troubleshoot any technical challenges.

• Partner with design and UX teams to enhance user experience and site performance, ensuring that SEO considerations are integrated into the design and development process.

• Execute growth marketing experiments, including A/B testing of page elements, landing page optimization, and content strategy adjustments, to drive measurable improvements in organic performance and conversions.

• Develop and implement robust internal linking strategies and optimize site architecture to improve crawlability, user navigation, and topical authority.

• Stay abreast of the latest SEO trends, search engine algorithm updates, and industry best practices, proactively adapting strategies to maintain a competitive edge.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role that bridges technical SEO with practical implementation and growth marketing strategies. The emphasis on Webflow suggests a need for candidates who can not only diagnose issues but also implement solutions within a specific platform, making it distinct from purely advisory SEO roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field is beneficial. Equivalent practical experience will also be considered.

Experience: 2-5+ years of dedicated experience in Technical SEO or a closely related role, with a proven track record of improving organic search performance and user experience.

Required Skills:

• Proficient in conducting comprehensive technical SEO audits, including site structure, crawlability, indexability, and Core Web Vitals analysis.

• Strong understanding and hands-on experience with essential SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics 4 (GA4).

• Demonstrated experience working with Webflow CMS for implementing on-page SEO changes and optimizing website structure.

• Solid knowledge of website structure, fundamental HTML/CSS, and on-page SEO principles relevant to technical optimization.

• Proven ability to analyze user behavior, website funnels, and conversion data to identify bottlenecks and opportunities for improvement.

• Familiarity with UX/UI best practices and Conversion Rate Optimization (CRO) principles to enhance user journeys and engagement.

• Strong analytical mindset with the capability to translate complex data into clear, actionable insights and strategic recommendations.

• Excellent communication and collaboration skills, with the ability to articulate technical recommendations effectively to developers, designers, and non-technical stakeholders.

Preferred Skills:

• Experience with content strategy development and optimization for organic search.

• Familiarity with other CMS platforms and their SEO capabilities.

• Knowledge of JavaScript and its impact on SEO.

• Experience with schema markup implementation.

• Understanding of international SEO factors.

📝 Enhancement Note: The requirement for Webflow experience is a significant differentiator for this role, indicating that hands-on implementation within a specific CMS is crucial. The blend of technical SEO, growth marketing, and UX/CRO points towards a candidate who can think holistically about website performance and its impact on business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 detailed case studies demonstrating successful technical SEO initiatives.

• For each case study, clearly outline the initial problem or objective, the specific technical SEO strategies implemented, the tools used (e.g., Ahrefs, SEMrush, GSC, GA4), and the measurable results achieved (e.g., ranking improvements, traffic growth, conversion rate increases).

• Highlight experience with Webflow CMS, including examples of on-page optimizations or structural changes made directly within the platform.

• Demonstrate an understanding of user journeys and conversion funnels, with examples of how SEO efforts contributed to improved engagement and lead generation.

Process Documentation:

• Provide documentation or detailed explanations of your personal workflow for conducting technical SEO audits, from initial data gathering to final recommendations.

• Illustrate your process for collaborating with developers and designers, including how you communicate technical requirements and track implementation progress.

• Detail your approach to setting up and monitoring SEO performance metrics, including how you create reports and present findings to stakeholders.

• Showcase your methodology for executing growth marketing experiments, such as A/B tests or landing page optimizations, including the setup, analysis, and iteration phases.

📝 Enhancement Note: A strong portfolio is critical for this role, as it needs to demonstrate not only technical SEO knowledge but also the ability to implement solutions and drive measurable growth. The emphasis on Webflow and growth marketing experiments means candidates should be prepared to show tangible results from their work.

💵 Compensation & Benefits

Salary Range: Given the specified experience level (2-5 years), the location (Bulgaria), and the remote, full-time nature of the role, a competitive salary range for a Technical SEO Specialist with growth marketing and Webflow experience in Bulgaria would typically fall between €25,000 - €45,000 per year (gross). This estimate is based on research of similar roles in Eastern Europe, considering the cost of living and average salaries for specialized digital marketing professionals.

Benefits:

• Fully Remote Work: Freedom to work from any location within Bulgaria, offering flexibility and work-life balance.

• Peer Community: Access to a network of high-performing sales professionals, fostering networking and knowledge sharing opportunities.

• Ongoing Support: Receive continuous guidance and support from Huzzle throughout the placement process and beyond.

• Tailored Compensation: Salary is determined by the specific client and candidate preferences, ensuring a match that aligns with individual financial goals and market value.

• Direct Client Employment: Hired directly by the client company as an in-house employee, offering stability and integration into the client's team.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote work arrangement. Specific daily schedules may align with team collaboration needs and client requirements, but the role is designed to accommodate remote work across different time zones.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for this role and location. Huzzle's model of direct client employment means actual compensation will vary based on the specific client's budget and the candidate's negotiation. The benefits highlight the unique value proposition of Huzzle's platform, focusing on community and support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Huzzle operates within the recruitment and talent placement sector, specifically focusing on connecting international companies (UK, US, Canada, Europe, Australia) with remote talent. Their clients span various tech-focused industries including SaaS, MarTech, FinTech, and EdTech. This diverse client base means exposure to different company cultures and operational models.

Company Size: Huzzle itself is a platform connecting talent, rather than a traditional employer of 1,000+ employees. The role places you directly with a client company, whose size can vary significantly from startups to established tech platforms. This means the "company culture" experienced will be that of the direct employer.

Founded: Huzzle was founded to facilitate remote work opportunities, aiming to match talent with clients in a way that fosters long-term, in-house employment rather than traditional outsourcing. This ethos suggests a culture that values direct integration and employee growth within client organizations.

Team Structure:

• As an independent contractor placed directly with a client, you will be integrated into the client company's existing team structure.

• The specific reporting structure will depend on the client, but typically, a Technical SEO Specialist would report to a Head of Marketing, Growth Marketing Manager, or a similar leadership role within the marketing or digital department.

Methodology:

• Data Analysis & Insights: The role demands a data-driven approach, utilizing analytics tools to understand performance, identify trends, and derive actionable insights for SEO and growth strategies.

• Workflow Planning & Optimization: Responsibilities include planning and executing SEO audits, on-page optimizations, and growth experiments, with a continuous focus on optimizing workflows for efficiency and effectiveness.

• Automation & Efficiency: While not explicitly stated as a primary focus, the expectation of improving site performance and user journeys implies an appreciation for efficient processes and potentially leveraging tools for automation where applicable.

Company Website: https://huzzle.com/

📝 Enhancement Note: It's crucial for candidates to understand that Huzzle acts as an intermediary. The actual team and company culture experience will be dictated by the direct client company. Huzzle's value proposition lies in facilitating this connection and providing support, but the day-to-day work environment will be client-specific.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist. It requires 2-5 years of experience, indicating a level beyond entry-level but not yet senior management. The responsibilities suggest a specialist who can operate independently on technical SEO tasks, contribute to growth strategies, and collaborate effectively, but may not be responsible for managing a team or setting overarching departmental strategy without senior guidance.

Reporting Structure: The candidate will report to a hiring manager within the client organization, likely a Marketing Manager, Head of Growth, or a similar role overseeing digital marketing efforts. This structure allows for mentorship from a seasoned professional while providing autonomy in specialized SEO tasks.

Operations Impact: The Technical SEO Specialist will have a significant impact on the client's revenue and business decisions by directly influencing organic traffic acquisition, website performance, user engagement, and conversion rates. Improved SEO performance leads to increased qualified leads, reduced customer acquisition costs, and enhanced brand visibility, all of which are critical for business growth.

Growth Opportunities:

• Technical Specialization: Deepen expertise in advanced technical SEO areas, Core Web Vitals optimization, and schema markup.

• Growth Marketing Acumen: Develop a stronger understanding of growth marketing principles, A/B testing methodologies, and conversion rate optimization strategies.

• Cross-functional Leadership: Gain experience collaborating with diverse teams (development, design, content, product) and influencing strategic decisions through data-backed recommendations.

• CMS Proficiency: Become an expert in Webflow or other relevant CMS platforms, enhancing practical implementation skills.

• Client-Side Experience: Gain exposure to various business models and marketing strategies by working with different client companies in diverse industries.

📝 Enhancement Note: The growth potential in this role is substantial, particularly for individuals looking to blend deep technical SEO skills with a marketing and user-centric approach. The opportunity to work across different client environments through Huzzle can accelerate learning and broaden experience significantly.

🌐 Work Environment

Office Type: This is a 100% fully remote position. There is no physical office associated with this role; work is conducted from the candidate's own home office or chosen remote workspace.

Office Location(s): The role is based in Bulgaria, but the "TELECOMMUTE" designation and "Fully Remote" status mean candidates can work from anywhere within Bulgaria. The client companies are located internationally (UK, US, Canada, Europe, Australia), so the candidate will be part of an international team.

Workspace Context:

• Independence and Flexibility: The remote nature allows for significant autonomy in managing one's workday and workspace setup.

• Technology Integration: A reliable internet connection and a suitable home office setup are essential. Collaboration will heavily rely on digital communication tools.

• Cross-Cultural Collaboration: The opportunity to work with international teams means adapting to different communication styles and time zones, fostering global perspective.

Work Schedule: While the role is full-time (approximately 40 hours per week), the remote nature typically offers flexibility in daily scheduling. However, candidates should be prepared to align with the client's core working hours for meetings and collaborative sessions, which may require some flexibility to accommodate international team members.

📝 Enhancement Note: The fully remote aspect is a key selling point. Candidates should be comfortable with self-management and proactive communication in a distributed team environment. Understanding potential time zone differences for client collaboration is an important consideration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and any provided portfolio materials. This stage assesses your alignment with the core requirements, particularly Webflow experience and years of technical SEO expertise.

• Technical Interview: A discussion with a Huzzle representative or the client's hiring manager to delve into your technical SEO knowledge, including your approach to audits, problem-solving, and tool proficiency (Ahrefs, SEMrush, GSC, GA4). Expect questions on Core Web Vitals, site structure, and crawlability.

• Portfolio Presentation/Case Study Review: You will likely be asked to present one or two of your strongest case studies, detailing your role, methodology, and the impact of your work. This is where you showcase your ability to translate technical SEO into tangible business results, especially within Webflow.

• Growth & UX Focused Interview: This stage will explore your understanding of growth marketing principles, user journeys, conversion funnels, and CRO. You'll discuss how you integrate these concepts with technical SEO.

• Cultural Fit & Final Interview: An assessment of your fit with the client company's culture, your collaboration style, and your overall suitability for the role. This may involve meeting with additional team members.

Portfolio Review Tips:

• Quantify Everything: Use specific numbers, percentages, and ROI figures to demonstrate the impact of your SEO efforts. Don't just state you improved rankings; show by how much and what that translated to in terms of traffic or conversions.

• Webflow Focus: If possible, feature a project where you directly implemented SEO changes within Webflow. Explain the specific technical challenges and how you overcame them using the platform's features.

• Process Clarity: For each case study, clearly articulate your step-by-step process, from initial analysis to execution and reporting. This shows your systematic approach.

• Growth & UX Integration: Explicitly connect your technical SEO work to broader growth marketing goals and user experience improvements. Explain how your optimizations led to better engagement or higher conversion rates.

• Conciseness and Visuals: Keep your presentation clear, concise, and visually engaging. Use screenshots, charts, and graphs to illustrate your points effectively.

Challenge Preparation:

• Technical Audit Scenario: Be prepared for a hypothetical technical SEO audit scenario. You might be asked to outline your approach to diagnosing a specific website issue (e.g., declining organic traffic, poor Core Web Vitals).

• Webflow Implementation Task: A small, practical task related to Webflow might be given to assess your hands-on capability.

• Growth Experiment Design: You may be asked to design a simple A/B test or landing page optimization strategy for a given scenario.

• Communication Practice: Prepare to clearly explain complex technical concepts to a non-technical audience, demonstrating your ability to influence stakeholders.

📝 Enhancement Note: The interview process emphasizes a blend of technical prowess, practical implementation (Webflow), and strategic thinking (growth marketing, UX). A well-prepared portfolio that clearly articulates results and processes is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• SEO Suites: Ahrefs, SEMrush (for keyword research, competitor analysis, backlink profiling, site audits).

• Analytics: Google Analytics 4 (GA4) for user behavior analysis, traffic monitoring, and conversion tracking.

• Search Console: Google Search Console (GSC) for monitoring site health, indexing status, and performance in Google Search.

• CMS: Webflow (primary requirement for implementation and on-page optimization).

Analytics & Reporting:

• Core Web Vitals Tools: Google PageSpeed Insights, GTmetrix, Lighthouse for performance analysis.

• Data Visualization: Potentially tools like Google Data Studio (Looker Studio) or similar for creating performance dashboards, though direct reporting in GA4 or spreadsheets is also common.

• User Behavior Analysis: Tools like Hotjar or Microsoft Clarity (optional but beneficial) for heatmaps, session recordings, and understanding user interaction.

CRM & Automation:

• CRM (Client-Dependent): Familiarity with common CRMs (e.g., HubSpot, Salesforce) is beneficial for understanding lead flow and conversion tracking, though direct CRM management is unlikely to be a primary responsibility.

• Project Management: Tools like Asana, Trello, Jira, or Monday.com for task management and collaboration with development teams.

• Collaboration Platforms: Slack, Microsoft Teams for day-to-day communication.

📝 Enhancement Note: Proficiency with core SEO tools (Ahrefs, SEMrush, GSC, GA4) is non-negotiable. The specific requirement for Webflow indicates a need for practical, hands-on experience within that CMS, which is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data from analytics and SEO tools to inform strategy, prioritize tasks, and measure success.

• Continuous Improvement & Experimentation: A culture that encourages ongoing learning, testing new approaches, and iterating based on performance data, particularly in growth marketing.

• Collaboration & Communication: Valuing open communication and effective teamwork across different departments and potentially international teams.

• User-Centricity: Placing a high importance on understanding and improving the user experience, recognizing its direct link to SEO performance and conversion rates.

• Efficiency and Effectiveness: Striving for optimal outcomes with efficient processes, whether through technical optimization or streamlined workflows.

Collaboration Style:

• Proactive and Transparent: Expect a collaborative style that involves proactive communication, sharing insights, and providing clear updates on progress and challenges.

• Cross-Functional Partnership: Working closely with developers, designers, and marketers to integrate SEO best practices into their workflows and projects.

• Feedback Integration: A willingness to both provide and receive constructive feedback to refine strategies and improve outcomes.

• Knowledge Sharing: Encouraging the sharing of knowledge and best practices within the team and Huzzle's peer network.

📝 Enhancement Note: The values highlight a modern, agile approach to digital marketing and operations, where data, user experience, and collaboration are paramount. Candidates should be prepared to demonstrate these values in their work and interview responses.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Technical SEO with Growth Marketing: Effectively integrating deep technical SEO requirements with broader growth marketing objectives and UX considerations can be challenging.

• Webflow Implementation Nuances: Navigating the specific constraints and capabilities of Webflow for complex SEO implementations might require creative problem-solving.

• Cross-Time Zone Collaboration: Working with international teams can present challenges in real-time communication and meeting scheduling.

• Keeping Pace with Algorithm Changes: The dynamic nature of search engine algorithms requires continuous learning and adaptation of strategies.

Learning & Development Opportunities:

• Advanced Technical SEO Skills: Opportunities to deepen expertise in areas like schema markup, international SEO, and advanced site audits.

• Growth Marketing & CRO Mastery: Developing a comprehensive understanding of growth hacking techniques, A/B testing frameworks, and conversion optimization strategies.

• Webflow Expertise: Becoming highly proficient in leveraging Webflow for advanced SEO implementations and website optimization.

• Client-Side Strategy Exposure: Gaining broad experience by working with diverse clients and understanding how SEO fits into their unique business strategies.

• Networking: Access to Huzzle's peer community provides a valuable platform for learning from other professionals and expanding professional connections.

📝 Enhancement Note: The role presents an excellent opportunity for a Technical SEO Specialist to broaden their skillset into growth marketing and gain practical, hands-on CMS experience. Overcoming these challenges will lead to significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting a comprehensive technical SEO audit on a website built in Webflow. What are the key areas you focus on, and what tools do you use?" (Prepare to detail your methodology, tool usage, and Webflow-specific considerations.)

• "How do you balance technical SEO requirements with user experience and conversion rate optimization goals? Provide an example of a time you successfully integrated these aspects." (Focus on how SEO impacts UX and conversions, and use a case study.)

Company & Culture Questions:

• "What interests you about Huzzle's model of connecting talent with international companies, and what do you see as the benefits of working as a remote contractor?" (Research Huzzle and articulate your understanding of their value proposition.)

• "How do you stay updated with the latest SEO trends and algorithm changes, and how do you apply this knowledge to your work?" (Showcase your commitment to continuous learning and adaptability.)

Portfolio Presentation Strategy:

• Highlight Webflow Implementation: If possible, choose a case study that clearly demonstrates your ability to make SEO changes and optimizations directly within Webflow.

• Quantify Impact on Growth: For each project, emphasize the measurable impact on key growth metrics such as organic traffic, lead generation, conversion rates, and user engagement.

• Tell a Story: Structure your case studies as narratives: the challenge, your strategy and execution, and the results. Explain your thought process and decision-making at each stage.

• Focus on Collaboration: Briefly mention how you collaborated with other teams (developers, designers) to achieve the results.

• Be Ready for Deep Dives: Anticipate detailed questions about your methodologies, the specific tools you used, and the rationale behind your decisions.

📝 Enhancement Note: Preparation should focus on showcasing practical application, data-driven results, and cross-functional collaboration. Demonstrating Webflow proficiency and a growth-oriented mindset will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight your 2-5 years of technical SEO experience, specifically mentioning your proficiency with tools like Ahrefs, SEMrush, GSC, and GA4. Crucially, emphasize any experience you have with Webflow CMS and your understanding of growth marketing and UX/CRO principles. Use keywords from the job description naturally.

• Curate Your Portfolio: Select 2-3 of your strongest technical SEO case studies that demonstrate quantifiable results. Ensure at least one showcases your Webflow implementation skills or your approach to optimizing user journeys and conversion funnels. Prepare to present these clearly and concisely, focusing on impact and methodology.

• Prepare for Technical & Growth Discussions: Review your knowledge of Core Web Vitals, site architecture, crawlability, and indexation. Be ready to discuss how you approach A/B testing, landing page optimization, and improving conversion rates.

• Research Huzzle and Client Industries: Understand Huzzle's business model and their focus on remote talent. Familiarize yourself with the types of industries their clients operate in (SaaS, MarTech, FinTech, EdTech) to better align your understanding of their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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