Technical SEO Specialist (Growth Marketing & UX Focus)

📍 Job Overview

Job Title: Technical SEO Specialist (Growth Marketing & UX Focus)

Company: Huzzle

Location: Serbia

Job Type: FULL_TIME

Category: Growth Marketing & Operations

Date Posted: 2026-04-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive organic growth through advanced technical SEO strategies and user-centric website optimization.

• Analyze and enhance website performance, crawlability, and indexing for maximum search engine visibility.

• Translate complex technical SEO data into actionable insights for conversion rate optimization (CRO) and improved user journeys.

• Collaborate closely with cross-functional teams, including developers and designers, to implement technical improvements and growth marketing experiments.

• Leverage expertise in Webflow and a strong understanding of HTML/CSS to directly influence on-page SEO and site structure.

📝 Enhancement Note: This role is positioned at the intersection of Technical SEO, Growth Marketing, and User Experience, requiring a specialist who can not only optimize for search engines but also for human users and conversion goals. The emphasis on Webflow and direct collaboration with developers suggests a hands-on role with significant impact on website architecture and implementation.

📈 Primary Responsibilities

• Conduct thorough technical SEO audits, focusing on site structure, crawlability, indexing, site speed, and Core Web Vitals.

• Analyze user behavior, conversion funnels, and engagement metrics to identify bottlenecks and opportunities for optimization.

• Monitor, analyze, and report on key SEO performance indicators, including organic traffic, keyword rankings, bounce rates, and conversion rates using GA4 and other analytics tools.

• Diagnose and resolve technical SEO issues such as redirect chains, broken links, duplicate content, and metadata inconsistencies.

• Implement on-page SEO optimizations directly within the Webflow CMS, including meta tags, header structures, and content optimization.

• Partner with development teams to ensure SEO best practices are integrated into the development lifecycle and to facilitate the implementation of complex technical changes.

• Design and execute growth marketing experiments, including A/B testing of landing pages, CTAs, and content variations to drive lead generation and user engagement.

• Develop and refine internal linking strategies and site architecture to improve content discoverability and user navigation.

• Stay abreast of the latest SEO trends, search engine algorithm updates, and emerging best practices in technical SEO and growth marketing.

📝 Enhancement Note: The responsibilities highlight a proactive and strategic approach to SEO, extending beyond basic checks to encompass growth hacking tactics and deep collaboration with technical and design teams. The direct mention of Webflow implies a hands-on implementation aspect to this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Computer Science, Communications, or a related field is beneficial, or equivalent practical experience.

Experience: 2–5+ years of dedicated experience in Technical SEO, Growth Marketing, or a closely related field, with a proven track record of improving organic search performance and website conversion rates.

Required Skills:

• Proven expertise in conducting comprehensive technical SEO audits and implementing actionable recommendations.

• Strong proficiency with essential SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics 4 (GA4).

• Solid understanding of website structure, HTML/CSS fundamentals, and on-page SEO principles.

• Demonstrated ability to analyze user behavior, conversion funnels, and CRO data to drive improvements.

• Excellent analytical skills with the capacity to translate complex data into clear, actionable insights for stakeholders.

• Ability to effectively communicate technical recommendations and collaborate with developers, designers, and marketing teams.

Preferred Skills:

• Hands-on experience working with the Webflow CMS for SEO implementation and site structure optimization.

• Familiarity with UX/UI best practices and a strong understanding of how they impact SEO performance.

• Experience with other CMS platforms and their SEO capabilities.

• Knowledge of JavaScript and its impact on SEO.

• Experience working in a remote, international team environment.

📝 Enhancement Note: The emphasis on Webflow as a "highly preferred" skill suggests that candidates with this specific CMS experience will have a significant advantage. The requirement for analytical skills and the ability to translate data into insights is crucial for a role focused on growth marketing and UX.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase case studies demonstrating successful technical SEO audits and the resulting improvements in organic traffic, rankings, and site performance.

• Include examples of implemented on-page optimizations, internal linking strategies, and site architecture enhancements.

• Provide evidence of growth marketing experiments (e.g., A/B tests, landing page optimizations) and their impact on conversion rates and lead generation.

• Highlight projects where collaboration with developers and designers led to tangible improvements in website speed, UX, and SEO.

Process Documentation:

• Detail your methodology for conducting technical SEO audits, including tools used and key areas of focus.

• Document your approach to analyzing user behavior and conversion data, outlining how insights are derived and actioned.

• Illustrate your process for collaborating with development teams to implement SEO recommendations and track progress.

• Explain your framework for designing and executing growth marketing experiments, including hypothesis generation, testing, and analysis.

📝 Enhancement Note: For a role that blends technical SEO with growth marketing and UX, a portfolio should not just list achievements but also demonstrate the thought process and methodology behind them. Candidates should be prepared to walk through specific examples of how they identified issues, proposed solutions, collaborated with teams, and measured the impact on both SEO metrics and business outcomes.

💵 Compensation & Benefits

Salary Range: Given the location (Serbia), experience level (2-5 years), and the nature of the role (Technical SEO Specialist with Growth Marketing & UX focus), a competitive salary range for an independent contractor in Serbia would likely fall between €25,000 - €45,000 annually. This range is an estimate based on industry benchmarks for similar roles in Eastern Europe, considering the demand for specialized skills and the remote, international nature of the engagement.

Benefits:

• Fully Remote Work: The freedom to work from any location, fostering work-life balance and global connectivity.

• Peer Community: Access to a network of high-performing sales professionals and operations specialists for knowledge sharing and networking.

• Ongoing Support: Dedicated guidance and support from Huzzle throughout the placement process and beyond.

• Tailored Compensation: Salary is customized based on client requirements and candidate expectations, ensuring a fair and competitive package.

Working Hours: The role is full-time, typically requiring approximately 40 hours per week. While remote, adherence to agreed-upon working hours and availability for cross-team collaboration during core business hours (likely aligned with European time zones) is expected.

📝 Enhancement Note: The salary range is an estimation for an independent contractor in Serbia, a common arrangement for remote roles sourced through platforms like Workable. Actual compensation will depend on the specific client, the candidate's experience, and negotiation. The benefits emphasize community and support, which are key differentiators for Huzzle's model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Huzzle operates in the talent acquisition and remote work sector, connecting international clients with skilled professionals. Their client base spans SaaS, MarTech, FinTech, and EdTech industries, indicating a dynamic and digitally-focused market.

Company Size: Huzzle functions as a platform connecting talent with clients, rather than a traditional employer. The client companies that Huzzle places professionals with can range from startups to established tech platforms, implying a diverse range of company sizes and cultures.

Founded: Huzzle's founding date is not explicitly provided, but its focus on connecting talent with international opportunities suggests a modern approach to recruitment, leveraging technology to facilitate remote placements.

Team Structure:

• Hiring Client's Team: The Technical SEO Specialist will be integrated directly into the hiring client's team, meaning they will work within the client's existing organizational structure, reporting lines, and team dynamics.

• Huzzle Network: While working for a client, the specialist also becomes part of the Huzzle network, offering opportunities to connect with other professionals placed by Huzzle.

• Cross-Functional Collaboration: The role emphasizes close collaboration with client-side developers, designers, and growth marketing teams, requiring adaptability to different team structures and communication styles.

Methodology:

• Data-Driven Decision Making: The role is fundamentally data-driven, requiring analysis of SEO metrics, user behavior, and conversion data to inform strategies.

• Agile & Iterative Processes: Growth marketing and UX optimization often involve iterative cycles of testing, analysis, and refinement, suggesting an agile approach to project execution.

• Technical Implementation: A key methodology involves translating SEO strategies into practical, implementable changes on websites, particularly within Webflow.

Company Website: https://huzzle.com/

📝 Enhancement Note: The "About Huzzle" section positions them as a facilitator of direct, in-house employment with clients, distinguishing them from traditional outsourcing. This means the "team structure" and "culture" will largely be dictated by the specific client the candidate is placed with, though Huzzle provides a network and support layer.

📈 Career & Growth Analysis

Operations Career Level: This role is mid-level, requiring 2-5 years of specialized experience. It signifies a professional who can operate independently, manage SEO initiatives, and contribute strategically to growth marketing efforts, moving beyond junior execution tasks.

Reporting Structure: The specialist will report to a manager or lead within the client company's marketing or growth team. Huzzle also provides ongoing support, suggesting an additional layer of guidance or mentorship from their end.

Operations Impact: The Technical SEO Specialist will have a direct and measurable impact on the client's organic visibility, website traffic, user engagement, and ultimately, lead generation and revenue. Their work in optimizing Core Web Vitals and user journeys directly influences conversion rates and customer acquisition costs.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in technical SEO, Core Web Vitals optimization, and advanced site architecture.

• Growth Marketing Expansion: Develop skills in broader growth marketing tactics, including A/B testing, landing page optimization, and performance analysis.

• Cross-Functional Leadership: Gain experience leading SEO initiatives and influencing product/development roadmaps through effective collaboration and data-driven recommendations.

• Webflow Expertise: Become a go-to expert for Webflow SEO implementation within the client organization.

• Client-Side Experience: Gain exposure to diverse business models and marketing strategies by working with various Huzzle clients.

📝 Enhancement Note: The role offers a strong pathway for a technical SEO professional to evolve into a more strategic growth marketing role, leveraging their technical foundation to drive business results. The emphasis on Webflow provides a valuable niche skill.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is virtual, with team members distributed globally.

Office Location(s): The role is based in Serbia, but the "Fully Remote" status allows for work from anywhere. However, for tax and legal purposes, candidates typically need to be authorized to work as independent contractors in Serbia.

Workspace Context:

• Global Collaboration: Expect to work with colleagues and clients across different time zones, requiring strong asynchronous communication skills and digital collaboration tools.

• Digital Tools & Platforms: The role heavily relies on digital tools for SEO analysis, project management, communication (e.g., Slack, Zoom), and content management (Webflow).

• Autonomy & Self-Management: A remote role necessitates a high degree of self-discipline, time management, and proactive problem-solving.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). Flexibility is inherent in remote work, but availability for critical meetings, team syncs, and urgent issue resolution, particularly during core business hours relevant to the client's primary operational region, is expected.

📝 Enhancement Note: The fully remote nature means candidates must be comfortable with digital collaboration tools and managing their own work environment to maintain productivity and connectivity with international teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Huzzle to assess basic qualifications, remote work suitability, and alignment with Huzzle's model.

• Technical Assessment: May involve a technical SEO challenge or a deep dive into your experience with SEO tools, Webflow, and data analysis.

• Client Interview(s): Direct interviews with the hiring client's team (e.g., Head of Marketing, Lead Developer) to evaluate your technical skills, problem-solving abilities, and cultural fit.

• Portfolio Review: A crucial stage where you will present case studies from your portfolio, detailing your approach, execution, and quantifiable results.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, and the measurable impact (e.g., X% increase in organic traffic, Y% improvement in Core Web Vitals, Z% uplift in conversion rate).

• Showcase Webflow Expertise: If you have Webflow experience, highlight specific examples of how you optimized within the platform.

• Demonstrate Collaboration: Explain how you worked with developers and designers, including communication strategies and overcoming technical challenges.

• Focus on Growth & UX: Emphasize how your technical SEO efforts directly contributed to user experience improvements and growth marketing objectives.

• Prepare for Technical Deep Dives: Be ready to discuss specific SEO tools, methodologies, and your rationale behind strategic decisions.

Challenge Preparation:

• Technical Audit Simulation: Practice conducting a quick technical audit on a hypothetical website, identifying key issues and prioritizing fixes.

• Webflow Implementation Scenarios: Consider how you would implement specific SEO elements (e.g., structured data, canonical tags, redirects) within Webflow.

• Growth Experiment Design: Be prepared to outline a growth marketing experiment, including hypothesis, methodology, and KPIs.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to present detailed case studies that demonstrate not only technical SEO proficiency but also a strategic understanding of growth marketing and UX, backed by hard data and specific examples.

🛠 Tools & Technology Stack

Primary Tools:

• SEO Platforms: Ahrefs, SEMrush (for keyword research, competitor analysis, site audits, rank tracking).

• Web Analytics: Google Analytics 4 (GA4) (for traffic analysis, user behavior, conversion tracking).

• Technical SEO Tools: Google Search Console (for site health, indexing, performance monitoring), Screaming Frog SEO Spider (for in-depth site crawling), PageSpeed Insights / Lighthouse (for Core Web Vitals and performance testing).

• Website CMS: Webflow (highly preferred for direct implementation of on-page SEO and site structure).

Analytics & Reporting:

• Data Visualization: Tools like Google Data Studio (Looker Studio) or similar platforms for creating performance dashboards.

• Spreadsheets: Advanced proficiency in Excel or Google Sheets for data manipulation and analysis.

CRM & Automation:

• While not a primary focus, familiarity with CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms can be beneficial for understanding lead generation funnels and cross-channel impact.

• A/B Testing Tools: Google Optimize (if still active for client), Optimizely, VWO, or similar platforms for running growth experiments.

📝 Enhancement Note: Proficiency with the core SEO suites (Ahrefs/SEMrush) and Google's suite (GSC, GA4) is essential. The strong preference for Webflow indicates that candidates with direct hands-on experience in this specific CMS will be highly sought after.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to using data and analytics to inform all SEO and growth strategies, ensuring decisions are backed by evidence.

• User-Centricity: Prioritizing the user experience and journey as a fundamental component of SEO success, recognizing that search engine rankings are a means to an end, not the end itself.

• Continuous Improvement: Embracing an iterative approach to SEO and growth, constantly seeking opportunities to test, learn, and optimize for better performance.

• Collaboration & Communication: Valuing clear, open, and proactive communication, especially when working with cross-functional teams in a remote setting.

• Innovation & Adaptability: Staying ahead of industry changes and being willing to experiment with new tools, techniques, and strategies in the dynamic SEO landscape.

Collaboration Style:

• Proactive Engagement: Actively seeking opportunities to collaborate with developers, designers, and marketing peers to ensure SEO best practices are integrated and supported.

• Transparent Reporting: Sharing insights, progress, and challenges openly with team members and stakeholders.

• Constructive Feedback: Willingness to both give and receive constructive feedback to foster a culture of continuous improvement.

• Remote-First Mindset: Adapting communication and collaboration methods to suit a distributed team, leveraging digital tools effectively.

📝 Enhancement Note: The emphasis on "growth marketing mindset and UX awareness" suggests a culture that values not just technical execution but also strategic thinking about user engagement and conversion. The Huzzle network also implies a value placed on community and shared learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Technical SEO with Growth & UX: Successfully integrating deep technical SEO requirements with the broader goals of growth marketing and user experience can be complex, requiring careful prioritization and strategic alignment.

• Remote Collaboration Across Time Zones: Effectively collaborating with team members and clients in different geographical locations and time zones presents a constant challenge for communication and project synchronization.

• Rapidly Evolving SEO Landscape: Keeping pace with frequent algorithm updates and changes in search engine behavior requires continuous learning and adaptation.

• Navigating Client-Specific Environments: Adapting to the unique technical stacks, team dynamics, and business objectives of different clients within the Huzzle network.

Learning & Development Opportunities:

• Advanced Technical SEO Training: Opportunities to deepen knowledge in areas like structured data, schema markup, JavaScript SEO, and international SEO.

• Growth Marketing Skill Development: Learning and applying advanced A/B testing methodologies, conversion rate optimization frameworks, and performance marketing strategies.

• Webflow Mastery: Becoming an expert in leveraging Webflow for SEO and marketing purposes.

• Industry Certifications: Pursuing certifications in SEO, analytics, or digital marketing to validate expertise.

• Mentorship within Huzzle Network: Accessing guidance and insights from experienced professionals within the Huzzle community.

📝 Enhancement Note: This role offers a unique opportunity to bridge the gap between technical SEO and business outcomes. The primary challenge will be demonstrating how technical optimizations directly contribute to user satisfaction and revenue growth, rather than just vanity metrics.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a critical technical SEO issue that was impacting conversions. How did you diagnose it, communicate it to developers, and what was the outcome?" (Focus on problem-solving, communication, and impact).

• "Walk us through your process for conducting a technical SEO audit on a website built in Webflow. What are the key areas you'd focus on, and what tools would you use?" (Assess technical proficiency and Webflow knowledge).

• "How would you approach A/B testing a landing page to improve its conversion rate, considering both technical SEO factors and user experience?" (Evaluate growth marketing and UX thinking).

Company & Culture Questions:

• "What interests you about Huzzle's model of connecting talent with international clients?" (Understand motivation for remote work and client-focused roles).

• "How do you stay updated with the latest SEO trends and algorithm changes?" (Gauge commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the "Before" state (problem/opportunity), "Action" (your strategy and execution), and "Result" (quantifiable outcomes).

• Highlight Webflow Contributions: If applicable, explicitly show where your Webflow implementation directly contributed to SEO success.

• Showcase Data Analysis: Use visuals (charts, graphs) to present data effectively and explain your analytical process.

• Emphasize Collaboration: Detail how you partnered with other teams, demonstrating your ability to influence and integrate.

• Be Prepared for Technical Q&A: Anticipate detailed questions about your methodologies, tools, and specific technical challenges faced.

📝 Enhancement Note: Interviewers will be looking for a candidate who can articulate complex technical concepts clearly, demonstrate a strategic understanding of how SEO drives business growth, and showcase strong collaboration skills, especially in a remote context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.com.

• Customize Your Resume: Tailor your resume to highlight your direct experience with technical SEO, growth marketing, UX, and specific tools like Ahrefs, SEMrush, GA4, and especially Webflow. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 of your strongest case studies that demonstrate your impact on organic visibility, conversion rates, and user experience. Focus on quantifiable results and your process.

• Research Huzzle & Potential Clients: Understand Huzzle's business model and their focus on connecting talent with international tech companies. If possible, research the types of clients they typically work with to tailor your application.

• Practice Your Pitch: Be ready to clearly articulate your experience, your approach to technical SEO and growth, and why you are a strong fit for a remote, client-facing role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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