Staff UX Researcher

📍 Job Overview

Job Title: Staff UX Researcher

Company: The Coca-Cola Company

Location: Atlanta, GA, United States

Job Type: FULL_TIME

Category: User Experience Research

Date Posted: 2026-05-29

Experience Level: 10+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead organizational UX research strategy, identifying high-leverage questions and connecting research to business outcomes and strategic priorities across multiple product areas.

• Apply a wide range of qualitative and quantitative methods, leveraging AI-powered synthesis tools to uncover user needs and behaviors at scale for enterprise and consumer experiences.

• Serve as a trusted strategic advisor to cross-functional leaders, influencing product roadmaps and organizational direction through compelling, data-driven insights.

• Own and evolve the UX research practice at Coca-Cola, defining methods, standards, and enabling user-centricity across the broader product organization.

• Mentor researchers and cross-functional teams, elevating research literacy and fostering a culture of continuous learning and user-centricity.

📝 Enhancement Note: This role is distinct from a typical product-focused UX Researcher. The "Staff" designation and emphasis on "organizational research strategy" and "practice ownership" indicate a senior, strategic, and leadership-oriented position that shapes the research discipline itself, rather than solely focusing on individual product cycles. The scope spans multiple product areas, including digital enterprise and consumer experiences, sales/service/operations tools, design systems, and AI-enabled products.

📈 Primary Responsibilities

• Define and execute comprehensive research strategies across diverse product portfolios, ensuring alignment with overarching business objectives and market opportunities.

• Lead the design and execution of advanced qualitative and quantitative research programs, including in-depth interviews, contextual inquiries, usability studies, diary studies, and concept testing.

• Utilize AI-powered research synthesis tools and methodologies to accelerate insight generation and deliver actionable findings efficiently without compromising research rigor.

• Develop and implement frameworks, systems, and toolkits that empower cross-functional teams to conduct their own research and establish robust insight-loops across the organization.

• Collaborate closely with Product, Design, Engineering, and Data Analytics teams to frame complex problems, drive product discovery, and ensure user insights are integrated from the outset of solution development.

• Present research findings, strategic recommendations, and user insights to senior and executive leadership, employing compelling storytelling to influence decision-making and drive organizational change.

• Act as a strategic thought partner to product and design leaders, proactively shaping business decisions, identifying strategic opportunities, and fostering alignment on user-centric approaches.

• Drive the continuous improvement of the UX research practice by defining best