Staff Product Designer, Growth - International

📍 Job Overview

Job Title: Staff Product Designer, Growth - International

Company: Warner Bros. Discovery

Location: New York, NY, United States

Job Type: FULL_TIME

Category: Product Design / User Experience (UX) / Growth Operations

Date Posted: May 07, 2026

Experience Level: 8+ Years Professional Experience

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in driving growth for CNN Digital products, focusing on converting audiences to new subscribers of the CNN streaming product.

• It requires a seasoned creative professional to conceptualize and execute sophisticated design expressions that clearly communicate subscription benefits.

• The Staff Product Designer will operate across CNN Digital web properties, native mobile applications, and OTT apps, ensuring a cohesive and compelling user journey.

• This position emphasizes a deep understanding of the intersection between product design, media streaming, and business objectives, directly impacting CNN's bottom line.

• The role demands a strategic approach to design, influencing the future of CNN's digital user experience on a global scale.

📝 Enhancement Note: While the title is "Product Designer," the focus on "Growth" and "International" aspects, along with the responsibility to drive conversions and impact the "bottom line," strongly suggests a role with significant operational and strategic implications akin to Revenue Operations or Growth Operations within a Design context. The emphasis on subscription lifecycle, monetization, and user acquisition points to a need for data-driven design and an understanding of GTM strategies.

📈 Primary Responsibilities

• Execute all phases of the product design process, from initial concept and wireframing through prototyping and final visual design, ensuring a seamless user experience.

• Lead and drive large-scale, highly strategic projects that are critical business initiatives for CNN Digital's growth objectives.

• Contribute to and champion a clear vision for the future of CNN's digital design, demonstrating the ability to implement forward-thinking and innovative design solutions.

• Transform abstract ideas and concepts into visually tangible user flows, plans, and polished designs grounded in strong design fundamentals.

• Comprehend and effectively integrate the complexities of product design within a media streaming environment with overarching business and revenue goals.

• Build and maintain strong collaborative relationships with internal stakeholder leads, including Product Management, Engineering, Editorial, and Revenue teams, to ensure design initiatives align with broader company objectives.

• Demonstrate a thorough understanding and adept implementation of internal design processes, fostering efficiency and consistency across projects.

• Actively contribute to the team by providing thoughtful, innovative solutions to complex design challenges, particularly those related to user acquisition and conversion.

• Ensure the evolution of CNN's user experience to support scalability, localization, and accessibility requirements for a global audience.

📝 Enhancement Note: The responsibilities highlight a blend of execution and strategic leadership. The "Revenue" stakeholder mention and the focus on converting users to subscribers indicate a direct link to revenue generation, making this role relevant to operations professionals interested in the commercial aspects of digital products.

🎓 Skills & Qualifications

Education:

Experience:

• 8+ years of professional experience specifically as a Product Designer, with a proven track record in driving user growth and conversion.

• Demonstrated experience in designing for subscription-based digital products, understanding the nuances of paywalls, monetization strategies, and the full subscription lifecycle.

Required Skills:

• Mastery in Figma for UX software and advanced prototyping capabilities.

• Strong foundation in HTML and CSS to understand technical feasibility and constraints.

• Expertise in user experience (UX) and visual design, with a portfolio demonstrating the ability to identify and meaningfully solve user problems.

• Ability to drive user experience design, including a deep understanding of usability principles, user research methodologies, testing techniques (A/B, Multi-Variant), design theory, and interaction design.

• Proficiency in creating user flows, wireframes, and polished visual designs.

Preferred Skills:

• Experience within media environments and specifically with streaming platforms.

• Familiarity with product bundling, identity management, verification, authentication, and authorization systems.

• Exposure to international research methodologies and best practices.

• Understanding of scalability, localization, and accessibility principles in global product design.

📝 Enhancement Note: The emphasis on Figma mastery, HTML/CSS understanding, and specific experience in subscription lifecycles and monetization strategies are critical for candidates aiming to demonstrate operational acumen in a design role. The mention of A/B and Multi-Variant testing directly links design work to measurable growth outcomes, a key concern for revenue and growth operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8 years of product design experience, with a strong emphasis on user growth and conversion-driving initiatives.

• Case studies that clearly articulate the user problem, the design process undertaken, the specific solutions implemented, and the measurable impact on key business metrics (e.g., subscriber acquisition, conversion rates, retention).

• Visual examples of sophisticated and eye-catching design elements created for digital platforms, specifically highlighting their role in communicating value propositions.

• Demonstrations of wireframing, prototyping, and final visual design execution, preferably within the Figma software.

Process Documentation:

• Examples of how you have contributed to and evolved user experience design processes to support scalability, localization, and accessibility on a global level.

• Documentation or case studies illustrating your involvement in leading large-scale, strategic design projects from conception through implementation.

• Artifacts or explanations demonstrating your understanding and application of user research methodologies, usability testing, and A/B/Multi-Variant testing in driving design decisions.

• Evidence of collaboration with cross-functional teams (Product, Engineering, Editorial, Revenue) and how you've ensured design consistency with broader company goals.

📝 Enhancement Note: For a role focused on growth and conversion, the portfolio should explicitly detail the candidate's ability to translate design work into tangible business results. Demonstrating a structured approach to process, including testing and cross-functional alignment, is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health & Wellness: Comprehensive health insurance coverage, an employee wellness program, life insurance, and disability insurance.

• Financial Security: A retirement savings plan to support long-term financial goals.

• Work-Life Balance: Generous paid time off, including paid holidays, sick time, and vacation days.

• Performance Incentives: Potential for annual bonuses, short-term incentives, and program-specific awards, reflecting performance and contribution to growth objectives.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. While the role is hybrid, specific daily schedules and flexibility will be discussed during the interview process, balancing operational needs with individual productivity.

📝 Enhancement Note: The salary range is competitive for a Staff-level Product Designer in a major metropolitan area like New York City, reflecting the seniority and strategic importance of the role. The inclusion of performance-based incentives (bonuses, short-term/long-term incentives) directly aligns with the "Growth" aspect of the role and financial operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment / Digital News & Streaming. Warner Bros. Discovery operates at the intersection of content creation, distribution, and digital technology, with CNN being a leading global news organization. This dynamic environment requires adaptability and a forward-thinking approach to digital product development.

Company Size: Warner Bros. Discovery is a large, global media conglomerate. This implies significant resources, established processes, and opportunities for broad impact, but also the need for designers to navigate complex organizational structures and collaborate across diverse teams.

Founded: Warner Bros. Discovery was formed in 2022 through the merger of WarnerMedia and Discovery, Inc. CNN itself has a long history as a pioneer in global news. This blend of established legacy and recent transformation suggests an organization that values both tradition and innovation, particularly in its digital divisions.

Team Structure:

• The CNN Digital Product Design Team is a world-class group responsible for industry-leading user experiences.

• The Staff Product Designer will be part of a specialized group focused on "Growth" and "International" markets.

• This role requires close collaboration with Product Managers, Engineers, Researchers, Editors, and Data Scientists, indicating a highly cross-functional and integrated team environment.

Methodology:

• Data-Driven Design: Emphasis on using data (from A/B testing, user research, analytics) to inform design decisions and measure impact.

• User-Centricity: A core principle is placing users at the center of all experiences, aiming for user delight.

• Agile Development: Likely operates within an agile framework, requiring iterative design, rapid prototyping, and close collaboration with engineering teams.

• Cross-Functional Alignment: Strong emphasis on building collaborative relationships with stakeholders across Product, Engineering, Editorial, and Revenue to ensure strategic alignment.

Company Website: https://www.wbd.com/

📝 Enhancement Note: Understanding the scale and industry of WBD and CNN is crucial. For an operations-minded candidate, recognizing the need for robust processes in a large organization and the data-driven nature of growth initiatives will be key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Staff" level Product Designer. In the design and product development hierarchy, "Staff" typically signifies a senior individual contributor who operates with a high degree of autonomy, influences strategic direction, and mentors junior team members. For operations professionals, this translates to a role with significant influence over growth strategies, process optimization within design, and cross-functional alignment.

Reporting Structure: The Staff Product Designer will likely report to a Design Director or Head of Product Design within the CNN Digital Products & Services division. They will collaborate closely with Product Managers, Engineering Leads, and Revenue stakeholders, indicating a matrixed reporting environment where influence and collaboration are key to success.

Operations Impact: The primary impact of this role on operations is through driving subscriber acquisition and retention for the CNN streaming product. This directly affects revenue generation, customer lifetime value, and the overall growth trajectory of CNN's digital offerings. The design decisions made will influence key operational metrics like conversion rates, churn, and customer acquisition cost (CAC).

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, subscription models, international product adaptation, and advanced A/B testing methodologies.

• Leadership Development: Opportunity to mentor junior designers, lead design initiatives for critical business objectives, and influence product strategy at a senior level.

• Cross-Functional Exposure: Gain deeper insights into the business operations of a major media conglomerate, including revenue strategies, marketing, and product management.

• Career Progression: Potential to advance to Principal Product Designer, Design Lead, or move into product management roles focused on growth or international markets.

📝 Enhancement Note: The "Staff" title implies a level of strategic contribution comparable to senior operational roles. The emphasis on influencing strategy and driving measurable business outcomes makes this a high-impact position with significant growth potential for those who excel in applying design to operational goals.

🌐 Work Environment

Office Type: This role is designated as "Hybrid." While the primary location is New York, NY (30 Hudson Yards), employees are expected to work from the office on a regular basis, with flexibility for remote work. This suggests a collaborative office environment designed to foster team interaction and innovation.

Office Location(s): The role is based at 30 Hudson Yards in New York City, a prominent business hub offering modern amenities and excellent accessibility. This location facilitates in-person collaboration with key stakeholders within the WBD ecosystem.

Workspace Context:

• Collaborative Spaces: The office environment likely includes open workspaces, meeting rooms, and collaboration areas designed to encourage interaction and brainstorming among design, product, and engineering teams.

• Technology Access: Expect access to state-of-the-art design tools, high-performance workstations, and robust network infrastructure necessary for complex design and prototyping tasks.

• Team Interaction: Opportunities for regular in-person team meetings, design critiques, workshops, and informal discussions with colleagues from various departments, fostering a strong sense of community and shared purpose.

Work Schedule:

• The standard work schedule is full-time, approximately 40 hours per week.

• The hybrid nature allows for a balance between in-office collaboration and remote work flexibility. Specific in-office days and hours may be determined by team needs and individual arrangements, but a commitment to core collaboration hours is expected.

📝 Enhancement Note: For operations professionals, a hybrid model often signifies a balance between structured team collaboration and individual focused work. The emphasis on a collaborative office environment in a major hub like NYC suggests opportunities for strong cross-functional relationships, vital for driving operational initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and experience level.

• Hiring Manager Interview: A discussion focused on your experience, design philosophy, strategic thinking, and approach to growth-oriented design challenges.

• Portfolio Presentation/Design Challenge: A deep dive into your portfolio, potentially including a presentation of specific case studies, or a practical design challenge to assess your skills in Figma, problem-solving, and strategic execution. This will likely involve presenting your process and rationale for design decisions.

• Cross-Functional Interviews: Meetings with key stakeholders from Product Management, Engineering, and potentially Revenue or Editorial teams to evaluate your collaboration skills, communication style, and understanding of business objectives.

• Final Round/Executive Interview: A discussion with senior leadership to assess cultural fit, strategic vision, and overall potential impact on the organization.

Portfolio Review Tips:

• Focus on Growth & Conversion: Curate case studies that explicitly demonstrate your ability to drive user acquisition, conversion, and subscriber growth. Quantify your impact with metrics wherever possible (e.g., percentage increase in conversions, revenue impact).

• Showcase Figma Mastery: Ensure your portfolio highlights your proficiency in Figma, including complex prototyping, component libraries, and collaborative workflows.

• Structure Your Case Studies: For each case study, clearly outline the problem, your role, the process, the solution, and the quantifiable results. Use a narrative approach to tell the story of your impact.

• Highlight International & Scalability: If applicable, include examples of projects that involved localization, internationalization, or designing for scalable global products.

• Demonstrate Business Acumen: Articulate how your design decisions directly supported business goals, such as subscription goals, revenue targets, or user engagement metrics.

Challenge Preparation:

• Understand the Growth Funnel: Be prepared to discuss how design impacts different stages of the customer journey, from awareness to conversion and retention.

• Familiarize Yourself with Subscription Models: Research common subscription lifecycles, paywall strategies, and monetization tactics relevant to digital media.

• Practice Presenting Metrics: Be ready to discuss how you measure the success of your designs and present data-driven insights clearly and concisely.

• Think Globally: Consider how cultural differences and localization efforts impact design choices for international audiences.

📝 Enhancement Note: The emphasis on a "Growth" role means your portfolio and interview responses must focus on measurable outcomes and business impact. Demonstrating how you've used design to achieve operational goals like subscriber conversion is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is a core requirement for UX and visual design, prototyping, and collaborative workflows.

• Prototyping Tools: Advanced proficiency in Figma's prototyping features, and potentially familiarity with other tools like InVision or Adobe XD for specific use cases.

• Wireframing Tools: Experience with tools commonly used for early-stage ideation and flow mapping.

Analytics & Reporting:

• A/B Testing & Multi-Variant Testing Platforms: Familiarity with tools used to conduct controlled experiments and analyze user behavior to optimize designs (e.g., Optimizely, Adobe Target, Google Optimize).

• Web Analytics Tools: Exposure to platforms like Google Analytics or Adobe Analytics to understand user behavior, track conversion funnels, and identify areas for design improvement.

• Data Visualization Tools: Ability to interpret and potentially contribute to dashboards that present key performance indicators (KPIs) related to user growth and subscription metrics.

CRM & Automation:

• Familiarity with Subscription Lifecycle Management: Understanding how CRM and related systems support subscriber onboarding, management, and retention processes.

• Understanding of Monetization Systems: Awareness of how design integrates with backend systems that handle payments, subscriptions, and user authentication.

• Integration Concepts: Basic understanding of how design interfaces connect with various backend systems, including identity, verification, and authorization services.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Beyond design tools, understanding how to leverage analytics and testing platforms to drive growth is critical for this role, aligning it closely with operational data analysis and optimization.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs to create delightful and effective experiences.

• Data-Driven Decision Making: Relying on quantitative and qualitative data to inform design choices, measure impact, and iterate towards optimal outcomes.

• Collaboration & Communication: Fostering strong partnerships with Product, Engineering, Editorial, and Revenue teams to achieve shared goals and maintain alignment.

• Innovation & Forward-Thinking: Constantly seeking new ways to improve user experiences and push the boundaries of digital media design.

• Growth Mindset: Embracing challenges, learning from failures, and continuously striving for improvement and impact on business objectives.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with all relevant departments to ensure design solutions are technically feasible, strategically aligned, and effectively communicated.

• Iterative Design Process: Openness to feedback and continuous iteration based on user testing, stakeholder input, and performance data.

• Knowledge Sharing: A culture of sharing insights, best practices, and learnings within the design team and across departments to elevate the collective expertise.

• Focus on Impact: A shared drive to deliver designs that not only meet user needs but also significantly contribute to the company's growth and business objectives.

📝 Enhancement Note: The emphasis on data-driven decision-making, collaboration with revenue teams, and a focus on growth impact directly mirrors the core tenets of effective revenue and growth operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent tension between creating ideal user experiences and meeting stringent business objectives for subscriber conversion and revenue.

• Global Scalability & Localization: Designing for a diverse international audience with varying cultural norms, languages, and technical capabilities requires intricate planning and execution.

• Rapidly Evolving Digital Landscape: Staying ahead of trends in digital media, streaming technology, and user expectations in a fast-paced industry.

• Complex Stakeholder Management: Effectively managing expectations and priorities across multiple departments (Product, Engineering, Editorial, Revenue) in a large organization.

Learning & Development Opportunities:

• Specialized Growth Design Training: Opportunities to deepen expertise in conversion rate optimization (CRO), user acquisition strategies, and subscription funnel optimization.

• International Market Immersion: Gaining firsthand experience and insights into designing for diverse global markets and user segments.

• Advanced Analytics & Experimentation: Developing advanced skills in A/B testing, data analysis, and leveraging insights from complex datasets to drive design strategy.

• Leadership and Mentorship: Opportunities to guide and mentor junior designers, lead strategic design initiatives, and contribute to product vision.

📝 Enhancement Note: The challenges presented are common in growth-focused operational roles. Successfully navigating these requires strong analytical skills, strategic thinking, and the ability to influence stakeholders, all of which are hallmarks of effective operations professionals.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a user onboarding flow for a new international subscriber to the CNN streaming service, considering potential localization needs and the goal of reducing churn within the first 30 days?" (Focus on process, user empathy, and measurable outcomes)

• "Describe a time you used data from A/B testing or user research to significantly improve a conversion funnel. What was your process, and what were the key metrics you tracked?" (Focus on data-driven approach, problem-solving, and quantifiable results)

Company & Culture Questions:

• "Based on your understanding of CNN and Warner Bros. Discovery, what do you see as the biggest opportunities and challenges for their digital growth strategy?" (Focus on research and strategic thinking)

• "How would you collaborate with the Revenue and Editorial teams to ensure your design proposals effectively communicate the value of a CNN subscription?" (Focus on cross-functional collaboration and communication)

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, ensure you can clearly articulate the problem, your solution, and the quantifiable impact on metrics like conversion rates, subscriber growth, engagement, or revenue.

• Tell a Story: Structure your presentation around the narrative of each project – the challenge, your approach, your specific contributions, and the outcomes.

• Highlight Figma Expertise: Be prepared to walk through your Figma files to demonstrate your workflow, prototyping capabilities, and design system thinking.

• Focus on Strategic Thinking: Beyond just aesthetics, emphasize why you made certain design decisions and how they aligned with broader business and growth objectives.

• Address International Aspects: If possible, showcase projects that involved internationalization, localization, or adapting designs for diverse markets.

📝 Enhancement Note: Prepare to discuss your work in terms of business impact and operational efficiency. Questions will likely probe your ability to translate design into measurable growth, a key concern for revenue and growth operations.

📌 Application Steps

To apply for this Staff Product Designer, Growth - International position:

• Submit your application through the Warner Bros. Discovery careers portal via the provided URL: https://warnerbros.wd5.myworkdayjobs.com/global/job/NY-New-York-30-Hudson-Yards/Staff-Product-Designer--Growth---International_R000105139

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best showcase your experience in driving user growth, conversion, and subscription models. Ensure each case study clearly outlines the problem, your process, your specific contributions, and quantifiable results.

• Tailor Your Resume: Highlight your 8+ years of product design experience, emphasizing skills in UX/UI design, Figma, prototyping, A/B testing, and experience with subscription-based products or media streaming. Use keywords from the job description.

• Prepare Your Presentation: Rehearse your portfolio presentation, focusing on telling a clear, concise story about your impact. Be ready to discuss your design process, strategic thinking, and how your work contributed to business objectives.

• Research WBD & CNN Digital: Understand their business model, target audience, and recent product developments. Familiarize yourself with their existing digital products and any known growth initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.