Sr. Product Designer - HER

📍 Job Overview

Job Title: Sr. Product Designer - HER

Company: Match Group

Location: New York, New York, United States

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: 2026-08-12

Experience Level: 7+ Years

Remote Status: Hybrid (3 days in-office)

🚀 Role Summary

• Spearhead end-to-end product design for complex and high-impact features across iOS and Android applications, driving both user engagement and revenue performance.

• Develop distinctive, sapphic-first user experiences that clearly differentiate HER within the competitive dating market, directly supporting active user growth.

• Collaborate closely with Product Management, Engineering, Data, and Leadership to define product strategy, shape roadmaps, and ensure successful, high-quality feature launches.

• Utilize a data-informed approach, designing and analyzing A/B tests and user experiments to iterate and optimize product performance based on qualitative and quantitative insights.

• Contribute to and evolve HER's design system and brand expression, ensuring consistency and a strong, resonant emotional connection with the LGBTQIA+ community.

📝 Enhancement Note: While this role is for a Product Designer, its focus on revenue performance, user growth, and cross-functional collaboration with Product and Data places it firmly within the broader GTM (Go-To-Market) and Product Operations ecosystem. The emphasis on "business impact" and "revenue performance" suggests a need for the designer to understand and contribute to the commercial success of the product, a key GTM objective.

📈 Primary Responsibilities

• End-to-End Product Design Ownership: Take full ownership of product experiences from initial discovery and problem definition through launch and ongoing iteration, encompassing both engagement and revenue-driving features.

• User Journey and Interface Design: Translate ambiguous, high-impact problems into clear, intuitive user journeys, detailed flows, and compelling interfaces that resonate with the target audience.

• Sapphic Community Experience Design: Craft unique and emotionally resonant experiences that are unmistakably HER, deeply rooted in sapphic culture, joy, intimacy, and community building, moving beyond generic dating patterns.

• Design System Application and Evolution: Apply and actively contribute to the evolution of HER's established design system and brand expression to maintain visual and interactive consistency across all product touchpoints.

• Experimentation and A/B Testing Design: Collaborate with Product, Engineering, and Data Science teams to design robust experiments and A/B tests, using insights from performance data and qualitative feedback to drive iterative design improvements.

• Prototyping and User Validation: Develop prototypes at various fidelity levels to explore design concepts, align stakeholders, and validate solutions through regular user testing and research methodologies.

• Cross-Functional Partnership: Work intimately with Product Managers to shape product roadmaps and scope design work, and partner closely with Engineering to ensure efficient and high-quality implementation of designs.

• Leadership Communication: Confidently present design work, rationale, and user insights to senior leadership and cross-functional teams, effectively incorporating feedback while maintaining clarity and strategic direction.

📝 Enhancement Note: The responsibilities emphasize a strategic approach to design, integrating user experience with business objectives like revenue performance and active user growth. This requires a Product Designer who can think beyond aesthetics and consider the operational and commercial impact of their design decisions, aligning closely with GTM and Product Operations principles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 7+ years of professional experience in designing consumer-facing digital products, with a strong emphasis on mobile-first experiences (iOS and Android). Proven track record of owning and delivering complex features used by large audiences.

Required Skills:

• Product Design Expertise: Demonstrated ability to handle end-to-end product design for complex features, from discovery to iteration.

• Mobile-First Design: Deep understanding and practical experience designing for iOS and Android platforms.

• Interaction Design: Strong skills in crafting intuitive and engaging user interactions.

• Visual Design: Excellent visual design sensibility, with the ability to create aesthetically pleasing and brand-aligned interfaces.

• UX Fundamentals: Solid grasp of core UX principles, user-centered design methodologies, and information architecture.

• Design Systems: Experience working within and contributing to established design systems.

• Prototyping: Proficiency in creating interactive prototypes at various fidelity levels (e.g., Figma, Sketch, Adobe XD).

• User Research & Testing: Experience conducting and leveraging user research, including surveys, unmoderated prototype testing, and user interviews to inform design decisions.

• A/B Testing & Experimentation: Ability to design experiments and analyze results to drive product iteration.

• Cross-functional Collaboration: Proven ability to work effectively with Product Managers, Engineers, Data Scientists, and Leadership.

• Data-Informed Decision Making: Capacity to use data and user insights to inform design choices and measure impact.

Preferred Skills:

• Subscription/Freemium Product Design: Experience designing for subscription-based or freemium business models.

• Dating/Network Platform Experience: Prior experience in the dating industry or with network-based platforms.

• Identity-Led/Emotionally Nuanced Design: Experience designing for identity-focused or emotionally sensitive user use cases.

• Brand Expression: Ability to apply and evolve brand guidelines and visual identity.

• Web Design Experience: Some experience designing for web platforms.

📝 Enhancement Note: The emphasis on "business impact," "revenue performance," and "active user growth" indicates a need for the candidate to demonstrate how their design work directly contributes to these GTM objectives. The "portfolio demonstrating both craft and business impact" requirement is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your process from problem definition, user research, ideation, design iterations, prototyping, user testing, and final shipped product.

• Business Impact Demonstration: Clearly articulate the business impact of your design work, quantifying improvements in key metrics such as active user growth, retention, engagement, or revenue performance.

• Sapphic Community Focus: Highlight projects where you considered and designed for specific community needs or cultural nuances, demonstrating an understanding of identity-led product design.

• Design System Contribution: If applicable, include examples of how you contributed to or utilized a design system, showcasing consistency and scalability in your design solutions.

• Problem Framing: Demonstrate your ability to frame ambiguous problems, showing your thought process in defining user needs and business goals before jumping into solutions.

Process Documentation:

• User Journey Mapping: Include examples of user journey maps or flow diagrams created to understand and optimize user experiences for key features.

• Design Iteration Documentation: Show evidence of design iterations based on user feedback, A/B testing results, or performance data, illustrating a continuous improvement mindset.

• Cross-functional Collaboration Artifacts: Briefly describe how you collaborated with Product, Engineering, and Data, potentially showcasing shared documents or communication workflows.

📝 Enhancement Note: For a role bridging design and GTM, the portfolio must go beyond visual polish. It needs to demonstrate strategic thinking, an understanding of business objectives (growth, revenue), and a methodical approach to problem-solving and iteration, akin to operations process documentation.

💵 Compensation & Benefits

Salary Range: $160,000 - $180,000 per year.

• Note: This salary range is specifically for New York, NY. Actual compensation may be adjusted based on geographic location, candidate experience, skills, and other job-related factors.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Generous paid time off (PTO) and holidays.

• Parental leave policies.

• 401(k) retirement plan with company match.

• Opportunities for professional development and continued learning.

• Access to Match Group's extensive portfolio of dating products.

• Employee Assistance Program (EAP).

• Commuter benefits.

Working Hours: Standard full-time work schedule, likely around 40 hours per week, with flexibility expected to meet project deadlines and team collaboration needs. The role requires 3 days per week in the New York office.

📝 Enhancement Note: The salary range is provided, but the note about geographic adjustment is key for candidates applying from different locations. The benefits listed are standard for a tech company of this size and should appeal to professionals looking for comprehensive support. The hybrid work requirement with specific in-office days is crucial for understanding the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Dating & Social Networking.

Company Size: Match Group is a large, publicly traded company with a significant global presence, employing thousands. HER operates as a distinct brand within Match's "Affinity" portfolio, suggesting a blend of large-company resources and smaller-team autonomy.

Founded: Match Group was founded in 1995. HER was founded in 2013.

Team Structure:

• HER Team: Operates as a mission-driven, autonomous team focused on the lesbian, bisexual, and queer community. The design function is a core driver of product differentiation, growth, and revenue.

• Reporting Structure: The Senior Product Designer is an individual contributor role, likely reporting to a Head of Product, Design Lead, or similar senior role within HER.

• Cross-functional Collaboration: Works closely with Product Managers, Engineers, Data Analysts, and Leadership within HER. Collaboration extends to Match Group's broader Affinity portfolio and central functions as needed.

Methodology:

• Data-Informed Product Development: Emphasis on using data analysis, A/B testing, and user insights to inform design decisions and measure product performance.

• User-Centric Design: Core focus on creating authentic, affirming, and fun experiences tailored to the LGBTQIA+ community, with direct user engagement.

• Agile/Iterative Development: Likely follows agile methodologies, with a focus on rapid iteration, experimentation, and continuous improvement.

• Design System Utilization: Adherence to and contribution to a design system for consistency and efficiency.

Company Website: https://www.mtch.com/ (Match Group), https://herapp.com/ (HER)

📝 Enhancement Note: Understanding the dual nature of HER (autonomous mission-driven team within a large corporation) is key. The "operations" aspect comes into play through the structured approach to product development, data utilization, and cross-functional alignment required for GTM success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It implies a high level of autonomy, ownership, and the ability to shape product strategy and execution. It's a step beyond mid-level design, requiring strategic thinking and leadership in design execution without direct management responsibility.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product at HER. They will work closely with Product Managers and Engineering leads, forming a core product triad.

Operations Impact: The role's success is directly tied to measurable improvements in key business metrics:

• Active User Growth: Designing features that attract new users and encourage adoption.

• Retention: Creating engaging experiences that keep users coming back.

• Revenue Performance: Developing and optimizing features that drive subscriptions and in-app purchases.

• Market Differentiation: Ensuring HER's unique value proposition is clearly communicated and experienced through design.

Growth Opportunities:

• Leadership in Design Execution: Opportunity to lead design efforts on significant product initiatives and influence product strategy.

• Specialization: Deepen expertise in designing for identity-led products, community building, and subscription revenue models within the LGBTQIA+ space.

• Mentorship: Potential to mentor junior designers or contribute to design best practices across Match Group's Affinity portfolio.

• Career Advancement: Path towards Lead Product Designer, Design Manager, or specialized roles within HER or broader Match Group.

• Skill Development: Continuous learning through user research, data analysis, experimentation, and exposure to diverse product challenges.

📝 Enhancement Note: The "operations impact" is framed through business metrics, which is crucial for GTM roles. Growth opportunities focus on leadership in execution and specialization, aligning with senior individual contributor paths.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week in the New York City office. This suggests a collaborative office environment designed to foster teamwork and in-person interaction, while allowing for remote flexibility.

Office Location(s): New York, New York. This implies access to a vibrant tech hub with potential for networking and industry engagement.

Workspace Context:

• Collaborative Spaces: The office environment likely includes collaborative spaces, meeting rooms, and potentially dedicated areas for design and product teams to brainstorm and work together.

• Tools and Technology: Access to industry-standard design software, collaboration tools (e.g., Slack, Jira), and potentially company-provided hardware.

• Team Interaction: Frequent opportunities for face-to-face interaction with Product Managers, Engineers, Data Analysts, and other stakeholders, fostering a strong sense of team cohesion and efficient communication.

Work Schedule: While a standard 40-hour week is typical, the nature of product development often requires flexibility to meet deadlines, launch new features, or respond to urgent issues. The hybrid model balances structured in-office collaboration with personal flexibility.

📝 Enhancement Note: The hybrid nature and 3-day in-office requirement are critical for setting expectations. The environment is described as collaborative, which is typical for design and product teams needing close cross-functional alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications and cultural fit.

• Portfolio Presentation & Design Challenge: A key stage involving presenting your portfolio (focusing on 2-3 relevant case studies) and potentially a take-home design challenge or live whiteboarding session to assess design thinking, problem-solving, and communication skills.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, technical understanding, and approach to user-centered design.

• Leadership Interview: A final interview with senior leadership (e.g., Head of Product, Design Lead) to assess strategic thinking, impact potential, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best demonstrate your ability to handle complex problems, drive user growth, and impact revenue, ideally with mobile-first or subscription product experience.

• Focus on Process and Impact: Clearly articulate your design process, emphasizing how you used research, data, and collaboration to achieve measurable business outcomes. Quantify impact wherever possible.

• Tell a Story: Frame each case study as a narrative – the problem, your approach, the challenges, your solutions, and the results.

• Highlight Sapphic-First Thinking: If possible, showcase projects where you considered specific community needs or cultural nuances, demonstrating empathy and cultural relevance.

• Be Ready for Deep Dives: Expect detailed questions about your decision-making, trade-offs considered, and how you handled feedback or challenges.

Challenge Preparation:

• Understand HER: Research HER's mission, target audience, competitors, and current product. Understand its unique position as a sapphic-first platform within Match Group.

• Design Thinking Framework: Be prepared to articulate your design process clearly, from problem definition to solution.

• Prioritize and Justify: If given a broad problem, demonstrate how you would prioritize and justify your approach based on potential user and business impact.

• Communicate Clearly: Practice articulating your ideas concisely and confidently, especially when explaining design rationale and trade-offs.

📝 Enhancement Note: The portfolio review and interview process heavily emphasize demonstrating tangible business impact and strategic thinking, aligning with the GTM operations aspect of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• User Research Platforms: UserTesting.com, Maze, Lookback, or similar for unmoderated testing and surveys.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello for workflow tracking and documentation.

• Communication: Slack, Microsoft Teams for daily team communication.

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics (or similar) for tracking user behavior, feature adoption, and conversion funnels.

• A/B Testing Platforms: Optimizely, LaunchDarkly, or in-house experimentation platforms for designing and managing A/B tests.

• Data Visualization: Tableau, Looker, or internal dashboards for visualizing key performance indicators (KPIs).

CRM & Automation:

• While not a direct CRM role, understanding CRM principles and how user data flows into marketing and sales (or subscription management) systems is beneficial.

• Integration Tools: Familiarity with how design impacts user flows that might integrate with various backend systems.

📝 Enhancement Note: Proficiency in industry-standard design tools is essential. The mention of A/B testing, analytics platforms, and user data highlights the operations-critical aspect of measuring and iterating on product performance.

👥 Team Culture & Values

Operations Values:

• Take the Lead: Proactive ownership and commitment to seeing tasks and projects through to completion, without "ghosting" responsibilities.

• Move Fast: A bias for action and urgency, prioritizing timely execution and delivery.

• Better Together: Emphasis on collaboration, connection, and teamwork, reflecting the community focus of the product itself.

• Real Talk: Encouraging open, honest, and kind communication, even when discussing difficult topics.

• Safety First: Acting with integrity, transparency, and consistency to ensure a safe environment for both users and employees.

• Spark Fun: Fostering creativity, innovation, and enjoyment in the workplace to build better experiences.

Collaboration Style:

• Cross-functional Integration: Highly collaborative, working closely with Product, Engineering, and Data to achieve shared goals. Designs are informed by and directly support the objectives of these teams.

• Feedback Culture: Openness to giving and receiving constructive feedback to improve designs and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams to foster collective growth.

📝 Enhancement Note: The values are deeply integrated with the product's purpose (connection, community) and the tech industry's focus on speed and collaboration. This operational ethos drives how work gets done.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing for the specific needs of the LGBTQIA+ community while simultaneously driving revenue growth and user engagement for a subscription-based product.

• Market Differentiation: Continuously innovating to ensure HER stands out in a crowded dating app market, especially against larger, more generic platforms.

• Rapid Iteration in a Fast-Paced Environment: Keeping pace with user feedback, data insights, and market trends to deliver timely updates and new features.

• Maintaining Authentic Representation: Ensuring designs and features are genuinely representative and affirming of the sapphic community, avoiding tokenism or misrepresentation.

Learning & Development Opportunities:

• Deep Dive into Identity-Led Products: Gain specialized expertise in designing for niche communities and identity-focused platforms.

• Subscription Revenue Optimization: Develop a strong understanding of subscription models, user monetization strategies, and how design influences conversion and retention.

• Data Analysis & Experimentation: Enhance skills in leveraging product analytics and A/B testing to drive product decisions.

• Cross-Functional Leadership: Grow influence and strategic impact through close collaboration with Product and Engineering leadership.

• Industry Exposure: Potential to attend relevant design and tech conferences, and engage with the broader Match Group network.

📝 Enhancement Note: Challenges are framed around the unique aspects of the product and its market, while growth opportunities focus on specialization and leveraging the company's strengths.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a feature that directly impacted user growth or revenue. What was your process, and what were the results?" (Focus on quantifying impact and detailing your role in the GTM strategy.)

• "How would you approach designing a new feature to increase subscription conversion rates for HER users?" (Demonstrate understanding of subscription models, user psychology, and A/B testing.)

• "Walk us through a complex product design challenge you faced, detailing your problem-framing, ideation, and iteration process." (Highlight your systematic approach and ability to handle ambiguity.) Company & Culture Questions:

• "What do you know about HER's mission and its community? How would your design philosophy align with creating 'sapphic-first' experiences?" (Show research and genuine interest in the community.)

• "How do you balance user needs with business objectives? Can you give an example?" (Emphasize your ability to find win-win solutions.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration with remote and in-office team members?" (Address the specific work arrangement.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio presentation logically, ideally with 2-3 deep-dive case studies that showcase end-to-end problem-solving.

• Highlight the 'Why' and 'How': For each case study, clearly explain the problem, your research methodology, the design decisions you made, the trade-offs you considered, and how you measured success.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the business impact of your design work.

• Engage Your Audience: Be prepared for questions and discussions. Treat it as a collaborative problem-solving session rather than a one-way presentation.

📝 Enhancement Note: Interview preparation focuses on demonstrating a strategic, data-informed, and business-oriented approach to design, reflecting the GTM operational aspects of the role.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 case studies that best demonstrate your experience in mobile-first product design, driving user growth, and impacting revenue, with a focus on consumer digital products.

• Resume Optimization: Ensure your resume clearly articulates your 7+ years of experience, highlighting skills in interaction design, visual design, UX fundamentals, design systems, A/B testing, and cross-functional collaboration, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, business impact, and community-centric design philosophy. Be ready to discuss your approach to problem-framing and iterative design.

• Company Research: Thoroughly research HER, its mission, target audience, and its place within Match Group. Understand the company values and how your approach aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---