Sr Graphic Designer (B2B Branding & Integrated Campaigns)

📍 Job Overview

Job Title: Sr Graphic Designer (B2B Branding & Integrated Campaigns)

Company: [Partner Company of Jobgether]

Location: Brazil

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: June 03, 2026

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping and evolving B2B brand identities and integrated marketing campaigns within a design-driven, international environment.

• The Sr Graphic Designer will translate complex business objectives and brand strategies into cohesive, scalable visual systems, ensuring brand consistency across all digital touchpoints.

• Key responsibilities include building high-impact campaign assets, developing key visuals, and establishing brand frameworks to support global marketing initiatives.

• The position demands a blend of strategic creative thinking and hands-on execution, focusing on delivering exceptional design quality in a fast-paced, remote-first setting.

📝 Enhancement Note: While the role is for a Graphic Designer, the emphasis on B2B branding, integrated campaigns, brand systems, and collaboration with marketing and strategy teams positions it within the broader scope of Marketing or Creative Operations. The requirement for translating business objectives into visual strategies is a core operations function.

📈 Primary Responsibilities

• Design, develop, and evolve robust B2B brand systems, visual identities, and scalable design guidelines that form the bedrock of the company's visual communication strategy.

• Conceptualize and execute integrated marketing campaigns across a diverse range of digital and social media channels, ensuring a cohesive and impactful brand narrative.

• Create comprehensive campaign toolkits, compelling key visuals, and production-ready assets optimized for multi-channel deployment and maximum reach.

• Maintain and enforce stringent visual consistency and brand alignment across all internal and external marketing touchpoints, brand collateral, and digital platforms.

• Foster strong collaborative relationships with cross-functional teams, including marketing, content creation, product development, and strategic planning, to ensure design solutions meet diverse business needs.

• Translate high-level business objectives and strategic brand positioning into clear, effective, and visually compelling design solutions that resonate with target B2B audiences.

• Articulate and present design concepts, rationale, and strategic decisions to internal stakeholders and potentially clients, effectively advocating for design direction.

• Proactively manage multiple design projects simultaneously, prioritizing tasks and deliverables within a fast-paced, remote-first operational framework.

📝 Enhancement Note: The responsibilities outline a strategic approach to design, moving beyond isolated deliverables to encompass system-level thinking for branding and campaign execution. This requires a strong understanding of campaign operations and brand management principles.

🎓 Skills & Qualifications

Education: [Specific degree requirements are not outlined, but a strong portfolio demonstrating equivalent knowledge and experience is implied.]

Experience: 5+ years of experience in a Designer or Senior Designer role, with a significant focus on B2B environments and integrated campaign development.

Required Skills:

• Demonstrated expertise in B2B branding, visual identity development, and the creation of robust marketing design systems.

• Proven track record of conceptualizing and executing integrated marketing campaigns, showcasing an understanding of multi-channel strategy beyond single deliverables.

• Solid understanding of fundamental design principles including typography, layout, composition, and visual hierarchy, applied to B2B contexts.

• Advanced proficiency in industry-standard design software: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Exceptional communication skills, with the ability to collaborate effectively and articulate design decisions in English.

• Upper-intermediate to advanced English proficiency (B2–C1 level) is essential for international collaboration.

• Strong organizational skills and the proven ability to manage multiple priorities and projects effectively in a dynamic setting. Preferred Skills:

• Experience working within agency environments or fast-paced creative teams, demonstrating adaptability and efficiency.

• Familiarity with SaaS, technology, or B2B service industries, understanding their unique branding and marketing needs.

• Experience with web design and development platforms such as Webflow, Framer, or WordPress.

• Previous experience working within distributed or international remote teams, understanding remote collaboration dynamics.

• Interest or demonstrated experience in leveraging AI tools to enhance and streamline design workflows and creative processes.

📝 Enhancement Note: The emphasis on integrated campaigns and B2B branding suggests a need for understanding marketing funnels and buyer journeys, which are core to GTM operations. Proficiency in Figma and Adobe Creative Suite is standard, but the mention of Webflow/Framer hints at a need for web design understanding relevant to digital campaign presence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on B2B branding and integrated campaign development.

• Demonstrate the ability to evolve and manage brand systems, including style guides, visual identity frameworks, and scalable design assets.

• Include case studies that detail the process of developing and executing integrated marketing campaigns, highlighting strategy, creative execution, and channel application.

• Showcase examples of translating business objectives and brand positioning into impactful visual solutions across various digital touchpoints.

• Portfolio pieces should clearly articulate the designer's role, the project's goals, the design process, and the measurable outcomes or impact. Process Documentation:

• Candidates should be prepared to discuss their design process for brand system development, from initial research and conceptualization to final asset delivery and guideline documentation.

• Exhibit understanding of campaign workflow management, including briefing, concept development, asset creation, stakeholder feedback loops, and final production.

• Demonstrate experience in collaborating with cross-functional teams, outlining how design input is integrated into broader marketing and product strategies.

• Be prepared to discuss how design consistency is maintained across diverse platforms and campaign elements.

📝 Enhancement Note: For a Senior Graphic Designer role focused on operations, the portfolio should go beyond aesthetics to demonstrate strategic thinking, process adherence, and the ability to manage complex projects within a GTM framework. This includes showcasing an understanding of how design supports broader marketing and business goals.

💵 Compensation & Benefits

Salary Range: Given the "Sr" title, 5+ years of experience, full-time employment, and the competitive nature of remote international roles, a competitive salary aligned with experience is expected. For Brazil, this could range from R$ 8,000 to R$ 15,000+ per month, depending on specific experience, skill set, and the partner company's compensation philosophy. For international roles, USD $60,000 - $90,000+ annually is a potential benchmark, convertible to local currency at competitive rates.

Benefits:

• Fully remote work flexibility, allowing candidates to work from anywhere within LATAM.

• Secure, full-time stable employment contract, providing job stability and benefits eligibility.

• Significant opportunity to work with international clients and global teams, fostering diverse professional experiences.

• Access to a collaborative and design-focused working environment that values creative input and professional development.

• Competitive salary package, carefully aligned with the candidate's demonstrated experience and expertise.

• Clear career growth opportunities within a global, fast-scaling organization, offering pathways for advancement.

• Exposure to a wide spectrum of diverse B2B branding and integrated campaign projects, enriching the professional portfolio.

Working Hours: While not explicitly stated, a full-time role typically implies around 40 hours per week. The remote nature may offer some flexibility, but collaboration with international teams will necessitate accommodating different time zones and potentially some overlap with core business hours.

📝 Enhancement Note: The salary range is an estimate based on typical senior creative roles in Brazil and competitive remote compensation for LATAM. Actual compensation will depend on the specific partner company's budget and the candidate's qualifications. The listed benefits are directly from the job description, interpreted for relevance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the B2B technology/SaaS sector, as suggested by the "SaaS, tech, or B2B service industries" preference. This industry demands strong, professional branding and clear communication of value propositions.

Company Size: Jobgether is a platform, and the partner company's size is not specified. However, the mention of "global, fast-scaling environment" and "international clients and global teams" suggests a company that is likely medium to large or a rapidly growing startup.

Founded: Not specified, but the emphasis on growth and scaling implies a relatively modern company or one undergoing significant expansion.

Team Structure:

• The design team is likely part of a broader marketing or creative department, with potential specialization in B2B branding and campaign execution.

• The reporting structure for this senior role would likely be to a Creative Director, Head of Design, or Marketing Lead.

• Close collaboration with marketing, content, product, and strategy teams is a key operational aspect of this role. Methodology:

• Design decisions are expected to be data-informed and strategically aligned, translating business objectives into visual outcomes.

• Workflow planning and optimization are crucial, given the fast-paced, remote environment and the need to manage multiple projects.

• Emphasis on efficiency and potentially leveraging new technologies (like AI tools) to enhance design processes.

Company Website: [Partner Company of Jobgether]

📝 Enhancement Note: The description suggests a dynamic, international, and design-centric company culture focused on growth and high-impact marketing. The remote-first approach implies a culture that values autonomy, clear communication, and digital collaboration tools.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level of experience. It implies a level of autonomy, strategic contribution, and the ability to mentor or guide junior designers, though not explicitly stated. The role is focused on executing and evolving brand and campaign strategies rather than defining overarching GTM strategy, but it plays a critical operational role in bringing those strategies to life visually.

Reporting Structure: The Sr Graphic Designer will likely report to a Creative Director or a Marketing Manager, working closely with global marketing, content, and product teams. This cross-functional interaction is key to understanding and executing integrated campaign strategies.

Operations Impact: The role's impact is significant in shaping the company's external perception, brand recognition, and the effectiveness of its marketing campaigns. Strong visual branding and campaign design directly influence lead generation, customer engagement, and overall market positioning, which are critical GTM outcomes.

Growth Opportunities:

• Specialization: Potential to deepen expertise in B2B branding, digital campaign design, or specific industry verticals (SaaS, Tech).

• Leadership: Opportunities to potentially lead design initiatives, mentor junior designers, or evolve into a Art Director role within a scaling organization.

• Skill Development: Exposure to international markets, diverse campaign types, and potentially new technologies (AI tools, advanced web design platforms) can expand the designer's skill set.

• Global Exposure: Working with international clients and teams provides invaluable cross-cultural experience and broadens professional horizons.

📝 Enhancement Note: The growth opportunities are framed within the context of a scaling global company. For operations professionals, this usually translates to opportunities to build processes, adapt to evolving business needs, and potentially take on more strategic or leadership responsibilities as the company matures.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "work environment" is virtual and distributed.

Office Location(s): The role is open to candidates located anywhere within LATAM, with a specific mention of Brazil. This broad remote scope indicates a global operational footprint.

Workspace Context:

• The workspace is digital and collaborative, relying heavily on communication platforms (e.g., Slack, Teams), project management tools (e.g., Asana, Jira), and design collaboration software (Figma).

• Access to necessary design tools (Figma, Adobe Creative Suite) is expected, and familiarity with web design tools (Webflow, Framer) is a plus.

• Opportunities for interaction will be through virtual meetings, design critiques, and cross-functional project discussions.

Work Schedule: As a full-time role, standard working hours are implied, but the remote and international nature might allow for some flexibility. However, significant overlap with core business hours and collaboration with global teams will likely be required. The ability to manage time effectively across different time zones is crucial for sustained collaboration and timely delivery of campaign assets.

📝 Enhancement Note: The remote-first nature is a key characteristic. Operations professionals in such environments need to be highly self-disciplined, excellent communicators, and adept at using digital tools to maintain productivity and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI matching system, followed by a recruiter review to assess core qualifications and English proficiency.

• Portfolio Review: A critical step where the candidate's portfolio will be thoroughly evaluated against B2B branding and integrated campaign experience. Expect detailed questioning about past projects.

• Skills Assessment/Creative Challenge: A practical exercise may be given to assess Figma/Adobe proficiency, problem-solving skills, and ability to translate a brief into design concepts within a set timeframe.

• Team/Stakeholder Interviews: Discussions with potential team members (e.g., marketing managers, other designers) to assess collaboration style, communication skills, and cultural fit within a remote, international team.

• Final Interview: Possibly with a senior leader to discuss strategic alignment and long-term growth potential.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 strong B2B branding and integrated campaign projects that align directly with the job description. Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the business problem, your role, the design process (including strategy and rationale), your specific contributions, and the results achieved. Quantify impact where possible.

• Highlight Process: Demonstrate your understanding of design systems, brand guidelines, and campaign execution workflows. Show how you manage feedback and iterate on designs.

• Tool Proficiency: Be prepared to discuss your experience with Figma and Adobe Creative Suite in detail. If you have experience with Webflow/Framer or AI tools, highlight those applications.

• B2B Focus: Ensure your portfolio clearly demonstrates your ability to design for a B2B audience, understanding their unique needs and communication styles.

Challenge Preparation:

• Brief Analysis: Practice breaking down creative briefs, identifying key objectives, target audiences, and required deliverables.

• Time Management: Be prepared for timed design exercises. Practice sketching out concepts quickly and prioritizing execution based on time constraints.

• Presentation Skills: Rehearse presenting your design concepts and rationale concisely and persuasively, anticipating questions about your choices.

• Tool Familiarity: Ensure you are comfortable using Figma and Adobe Creative Suite efficiently for rapid prototyping and asset creation.

📝 Enhancement Note: The emphasis on Jobgether's AI matching implies that initial applications will be heavily filtered by keywords and objective criteria. The portfolio review and subsequent interviews will focus on strategic thinking, process, and execution capabilities relevant to B2B operations and campaigns.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect advanced usage for component libraries, auto layout, and interactive prototyping.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is critical for image editing, vector graphics, layout, and final asset production.

• Webflow/Framer (Nice to have): Familiarity with these platforms suggests a need for understanding web design principles, responsive design, and potentially basic implementation or collaboration with developers.

• AI Tools (Nice to have): Interest in AI for design suggests an openness to exploring tools for asset generation, workflow automation, or enhancing creative output.

Analytics & Reporting: While not explicitly listed, understanding how design impacts campaign performance (e.g., click-through rates, engagement) is crucial. Familiarity with analytics platforms (e.g., Google Analytics) to understand design performance metrics would be beneficial.

CRM & Automation: Not directly required, but an understanding of how visual assets are used within marketing automation platforms or CRM campaigns (e.g., email templates, landing page graphics) is advantageous.

📝 Enhancement Note: The tool stack highlights a modern, collaborative design workflow. For a role impacting GTM operations, understanding how these design tools integrate with marketing automation and CRM systems is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high-quality, impactful design that drives business objectives.

• Collaboration: Strong emphasis on working effectively with cross-functional teams to achieve shared goals.

• Efficiency & Scalability: A focus on creating design systems and assets that are efficient to produce and scalable across various channels.

• Data-Informed Creativity: Utilizing insights from campaign performance and business objectives to guide design decisions.

• Adaptability: Embracing a fast-paced, evolving environment and being open to new tools and methodologies (like AI).

Collaboration Style:

• Cross-functional Integration: The role requires active participation and communication with marketing, content, product, and strategy teams. This involves regular feedback sessions and collaborative problem-solving.

• Process-Oriented: A structured approach to design projects, with clear workflows for briefs, reviews, and approvals to ensure smooth campaign execution.

• Knowledge Sharing: Within a remote team, open communication and sharing of best practices, design trends, and project learnings are vital for collective growth.

📝 Enhancement Note: The culture likely values autonomy, clear communication, a proactive approach to problem-solving, and a results-oriented mindset, all critical for success in remote operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with diverse international teams in a fully remote setting requires strong interpersonal and digital communication skills.

• Balancing Speed and Quality: Delivering high-quality design assets quickly in a fast-paced environment can be demanding.

• Brand Evolution: Translating and evolving B2B brand identities across a broad range of campaigns and touchpoints requires strategic thinking and meticulous execution.

• Leveraging New Technologies: Staying current with design trends and integrating new tools (like AI) into workflows effectively.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in B2B branding, campaign strategy, and potentially UI/UX design principles.

• Cross-Cultural Experience: Gaining experience working with diverse international teams and markets.

• Process Improvement: Opportunities to contribute to refining design workflows and operational processes within a scaling company.

• Industry Exposure: Working with SaaS, tech, or B2B service industries provides valuable sector-specific knowledge.

📝 Enhancement Note: Challenges often present opportunities for operational improvement and skill development. For a senior role, these challenges are stepping stones to more strategic contributions and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a B2B brand identity from scratch. How do you ensure it aligns with business objectives and resonates with a target audience?" (Focus on strategy, research, and iterative design process.)

• "Walk us through an integrated marketing campaign you designed. What were the objectives, what channels were used, what was your specific contribution, and what were the results?" (Emphasize campaign execution, cross-channel thinking, and impact.)

• "How do you manage feedback and revisions from multiple stakeholders on a design project, especially in a remote setting?" (Highlight communication, collaboration, and conflict resolution skills.)

• "Describe a time you had to adapt your design approach to meet tight deadlines or unexpected project changes. What was your strategy?" (Focus on agility, problem-solving, and efficiency.) Company & Culture Questions:

• "What appeals to you about working for a global, fast-scaling company in a remote-first environment?" (Show enthusiasm for the company's growth trajectory and operational model.)

• "How do you stay connected and collaborate effectively with colleagues you've never met in person?" (Demonstrate proactive communication and digital collaboration strategies.)

• "What are your thoughts on using AI tools in the design process? Can you give an example of how you might leverage them?" (Show forward-thinking and willingness to adopt new technologies.) Portfolio Presentation Strategy:

• Case Study Approach: Present your portfolio projects as detailed case studies. For each, clearly define the problem, your solution, your process, and the impact.

• Visual Storytelling: Use compelling visuals that highlight your design choices and their rationale. Explain the 'why' behind your design decisions.

• Tool Demonstration: Be ready to briefly demonstrate your proficiency in Figma or Adobe Creative Suite if asked, perhaps by sharing a screen and showing key features or workflows.

• Quantify Impact: Wherever possible, present metrics or qualitative feedback that demonstrates the success of your designs in achieving business or campaign goals.

• B2B & Campaign Focus: Ensure your presentation consistently reinforces your expertise in B2B branding and integrated campaign execution.

📝 Enhancement Note: Preparation should focus on articulating strategic thinking, process adherence, and measurable impact, especially for B2B and campaign-related work. Demonstrating comfort with remote collaboration tools and methodologies is also key.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the Jobgether platform, ensuring your profile and resume are up-to-date and optimized for keywords related to B2B branding, integrated campaigns, Figma, and Adobe Creative Suite.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B branding and integrated campaign projects. Clearly articulate your process, strategic thinking, and the impact of your work, aligning with the responsibilities outlined in the job description.

• Resume Optimization: Highlight your 5+ years of experience, specific software proficiencies (Figma, Adobe CC), and any experience with SaaS, tech, or B2B services. Emphasize your advanced English level.

• Interview Preparation: Practice articulating your design process, campaign experience, and collaboration style. Prepare specific examples for behavioral questions related to remote work, stakeholder management, and project execution.

• Company Research: While the partner company is not named, research Jobgether's model and understand the value of applying through their platform. Familiarize yourself with the general landscape of B2B tech companies and their design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization or Jobgether before making application decisions.