Sr Graphic Designer (B2B Branding & Integrated Campaigns)

📍 Job Overview

Job Title: Sr Graphic Designer (B2B Branding & Integrated Campaigns)

Company: Distro

Location: Brazil (Remote)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 07, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Focuses on the strategic development and execution of B2B branding initiatives and integrated marketing campaigns.

• Requires a deep understanding of brand systems, visual identity, and the ability to translate business objectives into scalable design solutions.

• Emphasizes cross-functional collaboration with marketing, content, product, and strategy teams in a remote, async-friendly environment.

• Involves creating comprehensive campaign toolkits and ensuring visual consistency across all brand touchpoints and digital channels.

📝 Enhancement Note: While the title is "Sr Graphic Designer," the responsibilities and requirements clearly indicate a role focused on the strategic application of design within B2B marketing and branding, aligning it with aspects of Marketing Operations and Creative Operations. The emphasis on brand systems, integrated campaigns, and cross-functional collaboration positions this beyond a purely execution-focused design role.

📈 Primary Responsibilities

• Design and evolve robust B2B brand systems, establishing scalable visual frameworks and comprehensive design guidelines.

• Develop and execute integrated marketing campaigns across various digital channels, ensuring cohesive messaging and visual impact.

• Create versatile campaign toolkits, key visuals, and supporting assets essential for multi-channel execution and brand consistency.

• Maintain and enforce strict visual consistency across all brand touchpoints, from digital assets to client-facing materials.

• Collaborate closely with cross-functional teams, including marketing, content, product, and strategy, to align design efforts with business goals.

• Translate complex business objectives and brand positioning into effective, impactful, and visually compelling design solutions.

• Articulate and present design decisions clearly and persuasively to internal stakeholders and external clients, justifying strategic choices.

• Operate efficiently and effectively within a remote, feedback-driven environment, adapting to asynchronous communication workflows.

📝 Enhancement Note: The responsibilities highlight a strategic design function crucial for GTM (Go-To-Market) efforts, requiring a strong understanding of how design supports broader marketing and brand objectives. The emphasis on "integrated campaigns" and "brand systems" suggests a need for process-oriented thinking and a systematic approach to design execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 5 years of professional experience as a Designer or Senior Designer, with a significant portion dedicated to B2B environments.

Required Skills:

• Proven expertise in B2B branding, including brand system development, visual identity design, and establishing comprehensive design guidelines.

• Demonstrated experience in conceptualizing and executing integrated marketing campaigns, not just isolated design assets.

• Solid understanding of core design principles: typography, layout systems, visual hierarchy, and composition.

• High proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Ability to manage and prioritize multiple design projects simultaneously in a fast-paced environment.

• Strong communication and collaboration skills, with comfort and fluency in English (Upper-Intermediate to Advanced, B2-C1).

Preferred Skills:

• Previous experience working within an agency environment, managing client projects and deadlines.

• Familiarity with SaaS, Tech, or B2B services industries, understanding their unique design needs.

• Experience with no-code/low-code website builders such as Webflow, Framer, or WordPress.

• Experience working effectively within distributed or international teams, understanding remote collaboration dynamics.

• Interest and/or practical experience using AI tools to enhance and support design workflows.

📝 Enhancement Note: The requirements emphasize a blend of strategic thinking and technical proficiency, crucial for a Senior Designer role supporting B2B marketing. The specific mention of "integrated campaigns" and "brand systems" indicates a need for a designer who can think holistically about brand application rather than just creating individual assets. The English proficiency requirement is critical for a LATAM-based remote role supporting international clients.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies showcasing B2B branding projects, highlighting the evolution of brand systems and visual identity.

• Examples of integrated marketing campaigns, demonstrating how design was applied across multiple channels to achieve specific business objectives.

• Projects that illustrate a strong understanding of typography, layout, and visual hierarchy in creating cohesive and impactful designs.

• Demonstrations of proficiency in Figma and Adobe Creative Suite, showcasing complex design solutions and workflow efficiency.

Process Documentation:

• Portfolios should ideally include descriptions of the design process followed for key projects, from initial brief to final execution.

• Showcase how design guidelines were developed and implemented to ensure brand consistency.

• Include examples of how feedback was incorporated and design decisions were iterated upon.

📝 Enhancement Note: For a senior design role, especially one focused on B2B branding and integrated campaigns, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate strategic thinking, process, and quantifiable impact. The emphasis on "brand systems" and "integrated campaigns" implies a need to see how the designer approaches complex, multi-faceted projects systematically.

💵 Compensation & Benefits

Salary Range: $1,900 - $3,200 USD per month.

Benefits:

• Fully remote work from anywhere in LATAM.

• Stable, full-time employment position.

• Opportunity to work with an international client, providing global exposure.

• Collaborative and design-driven team environment that values creative input.

• Competitive salary aligned with demonstrated experience and skill level.

• Clear opportunities for career growth within a global operational framework.

Working Hours: Full-time, with an async-friendly approach and light overlap expected with U.S. working hours, suggesting flexibility while ensuring necessary collaboration.

📝 Enhancement Note: The salary range provided is specific and monthly, which is common for LATAM-based roles. The benefits highlight key attractors for remote and international professionals, emphasizing stability, growth, and a positive work environment. The "light overlap" with US hours suggests a need for some real-time collaboration, even within an async-friendly culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Distro, operates within the technology and media sectors, likely focusing on services that support creators, businesses, or online presence, given its name and the nature of the design role. The mention of "distro.tv" as a domain suggests a connection to content distribution or media platforms.

Company Size: Distro is likely a growing company, indicated by the need to expand its international team and the "agency-style environment" described. The ATS data suggests a company size that allows for structured roles and international hiring.

Founded: Information on the founding date is not provided, but the company appears to be established enough to be hiring for senior roles and working with international clients.

Team Structure:

• The design team is part of a growing international team, likely collaborating closely with marketing, strategy, and product departments.

• The role reports into a design lead or marketing leadership within the company's operational structure.

Methodology:

• The team operates in a fast-paced, agency-style environment, implying a focus on project delivery and client satisfaction.

• Emphasis on a remote, async-friendly culture with light overlap for collaboration, suggesting structured communication and project management.

• A feedback-driven environment encourages iterative design processes and continuous improvement.

Company Website: https://distro.tv/

📝 Enhancement Note: The company culture is described as "agency-style" and "design-driven," suggesting a dynamic environment focused on high-quality output and client/stakeholder needs. The remote, async-friendly nature with light overlap indicates a modern operational approach to distributed teams, requiring strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position within the creative and marketing operations function. It requires significant autonomy, strategic input, and the ability to mentor or guide less experienced designers if the team expands. The focus on brand systems and integrated campaigns means this role contributes directly to Go-To-Market (GTM) strategy execution.

Reporting Structure: The designer will likely report to a Creative Director, Head of Design, or Marketing Lead, depending on the organizational structure. Collaboration will be extensive with marketing, content, product, and strategy teams.

Operations Impact: The role's impact is direct on Distro's brand perception, marketing campaign effectiveness, and ultimately, customer acquisition and retention. By ensuring visual consistency and impactful campaign design, this role supports revenue generation and brand equity.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in B2B branding, campaign strategy, and brand system management. Opportunity to lead design initiatives for major campaigns.

• Learning & Development: Exposure to international clients and global markets can broaden design perspective. Potential to learn about new design tools, AI in design, and no-code platforms.

• Leadership Potential: As a senior member, there's potential to become a design lead, mentor junior designers, or specialize in specific areas of B2B design strategy.

📝 Enhancement Note: The "Sr." title and responsibilities suggest this is a key individual contributor role with significant influence on GTM assets and brand consistency. Growth is likely tied to taking on more complex projects, leading design efforts, and potentially moving into management or specialized design strategy roles within the company's operations.

🌐 Work Environment

Office Type: This is a 100% remote role, meaning there is no physical office requirement. The work environment is entirely digital and home-based.

Office Location(s): The role is open to candidates located anywhere in LATAM, with specific mention of Brazil. This indicates a distributed team model.

Workspace Context:

• The workspace is home-based, requiring self-discipline and a dedicated area for focused work.

• Access to high-speed internet and necessary hardware (computer, design software) is essential.

• Collaboration will occur through digital tools (Slack, Zoom, project management software), necessitating strong virtual communication skills.

• The "async-friendly" nature means the workspace should support focused work sessions with efficient asynchronous communication practices.

Work Schedule: Full-time, with flexibility due to the async-friendly nature. However, "light overlap with U.S. working hours" is expected, suggesting a need to be available for certain meetings or urgent communications during specific periods, likely corresponding to late afternoon/early evening in LATAM time zones.

📝 Enhancement Note: The remote nature of the role defines the work environment. Success will depend on the candidate's ability to manage their own workspace, time, and digital communication effectively, while still being accessible for critical team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and alignment with B2B branding and campaign design requirements.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a short design exercise or case study to evaluate their problem-solving skills, design thinking, and proficiency in Figma/Adobe Suite. This often simulates real-world campaign or brand system challenges.

• Interview with Hiring Manager/Team: A discussion about your experience, approach to B2B design, brand systems, integrated campaigns, and collaboration style. This is where you'll explain your portfolio pieces.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term vision, and alignment with company goals.

Portfolio Review Tips:

• Showcase B2B Relevance: Prioritize projects that clearly demonstrate experience and success in B2B environments. Highlight how your design work supported business objectives.

• Emphasize Brand Systems: Include examples of how you've built or evolved brand guidelines, design systems, or visual frameworks. Explain the strategic thinking behind these decisions.

• Illustrate Integrated Campaigns: Present projects where design was integral to multi-channel marketing efforts. Show the breadth of assets created and how they maintained consistency.

• Detail Your Process: For each significant project, briefly explain your design process, from understanding the brief to execution and iteration. Use flowcharts or narrative descriptions.

• Quantify Impact (If Possible): If you have data on the success of your designs (e.g., increased engagement, improved conversion rates, stronger brand recognition), present it.

• Tool Proficiency: Ensure your portfolio demonstrates mastery of Figma and Adobe Creative Suite in practical application.

Challenge Preparation:

• Understand the Brief: If given a design challenge, meticulously analyze the brief, identify key objectives, and ask clarifying questions.

• Strategic Approach: Outline your strategic approach before diving into design. How will your solution address the business problem?

• Process Explanation: Be prepared to walk through your design process, even for a hypothetical challenge, explaining your rationale and decisions.

• Time Management: Practice delivering a well-reasoned solution within the allotted time, focusing on quality and clear communication.

📝 Enhancement Note: The application process for a senior design role will heavily scrutinize the portfolio for strategic thinking, process, and B2B relevance. Candidates should prepare to articulate not just what they designed, but why and how it aligned with business goals, especially in the context of integrated campaigns and brand systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Proficiency is a core requirement.

• Adobe Creative Suite: Includes Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for brochures, presentations, campaign toolkits).

• No-code/Low-code Tools (Preferred): Webflow, Framer, WordPress for understanding website development and integrating design with live content.

Analytics & Reporting: While not a primary design tool, understanding how design impacts metrics tracked via analytics platforms (e.g., Google Analytics, marketing automation reports) is beneficial.

CRM & Automation: Familiarity with how design assets are used within CRM or marketing automation platforms (e.g., HubSpot, Marketo) can be advantageous for understanding campaign execution workflows.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite highlights the technical requirements. Preferred skills in no-code tools suggest an interest in the practical implementation and deployment of designs, which is a valuable asset in a GTM operations context.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to high-quality visual execution and strategic design thinking that drives business results.

• Collaboration: A strong emphasis on teamwork and open communication across different departments to achieve shared goals.

• Adaptability: Willingness to work in a fast-paced, evolving environment with a focus on iterative feedback and continuous improvement.

• Efficiency: A drive to streamline processes, optimize workflows, and deliver impactful designs effectively, particularly important in a remote and async setting.

• Data-Informed Creativity: While creative, the team likely values design decisions backed by an understanding of audience, brand strategy, and potential performance metrics.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing, content, product, and strategy teams, acting as a bridge between creative vision and business objectives.

• Feedback Exchange: An open and constructive feedback culture is crucial for iterative design in a remote environment.

• Knowledge Sharing: Opportunities to share best practices, new design techniques, and insights, especially relevant with an international and distributed team.

📝 Enhancement Note: The culture emphasizes a blend of creative output with operational efficiency and strategic alignment. The "async-friendly" and "feedback-driven" aspects suggest a culture that requires proactive communication, clear documentation, and a high degree of trust and autonomy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic and Creative Demands: Effectively translating high-level business and brand strategy into compelling visual designs while meeting campaign deadlines.

• Remote Collaboration Nuances: Navigating communication and collaboration effectively in a 100% remote, async-friendly environment with light overlap.

• Maintaining Brand Consistency: Ensuring a unified brand message and visual identity across a wide range of digital channels and campaign assets for an international client.

• Adapting to Evolving Technologies: Keeping pace with new design tools, AI integration in workflows, and emerging digital marketing trends.

Learning & Development Opportunities:

• Specialized B2B Design Expertise: Deepen knowledge in specific areas of B2B branding, SaaS design, or tech industry visual communication.

• Global Project Exposure: Gain experience working with international clients, understanding diverse market needs and design aesthetics.

• Tool Proficiency Expansion: Explore and integrate new design tools, including AI-powered design assistants and advanced prototyping platforms.

• Cross-Functional Understanding: Develop a broader understanding of marketing, content strategy, and product development through close collaboration.

📝 Enhancement Note: The challenges are typical for senior roles in dynamic, remote-first companies. Growth opportunities are tied to expanding expertise in B2B design, leveraging international experience, and mastering new technologies, all contributing to a strong operations and GTM skillset.

💡 Interview Preparation

Strategy Questions:

• "Describe a B2B brand system you've developed or significantly contributed to. What were the key strategic considerations and how did you ensure scalability?" (Prepare to discuss brand strategy, visual language, and implementation guidelines).

• "Walk me through an integrated marketing campaign you designed. How did you ensure visual consistency across different channels, and what was the intended business impact?" (Focus on campaign structure, asset creation, and strategic rationale).

Company & Culture Questions:

• "What interests you about working for Distro, specifically in a B2B design capacity?" (Research Distro's mission, target audience, and current marketing efforts).

• "How do you thrive in a remote, async-friendly work environment? What are your strategies for effective communication and collaboration?" (Discuss your experience with tools like Slack, asynchronous feedback, and time management).

Portfolio Presentation Strategy:

• Storytelling: For each key project, tell a story that includes the challenge, your strategic approach, the solutions you designed, and the impact (if measurable).

• Process Focus: Clearly articulate your design process, highlighting where strategic decisions were made and how you leveraged tools like Figma and Adobe Suite.

• B2B & Campaign Emphasis: Ensure your selected projects directly address the requirements for B2B branding and integrated campaigns.

• Conciseness: Be prepared to present your work efficiently, focusing on the most impactful elements and insights. Practice timing your presentations.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of B2B marketing design principles, and the ability to work effectively in a remote, collaborative setting. The portfolio review is a critical component, so candidates must be prepared to articulate the strategic "why" behind their creative "what."

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Lever.

• Craft a compelling resume: Tailor your resume to highlight your 5+ years of experience in B2B design, specific accomplishments in brand systems and integrated campaigns, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate a strong portfolio: Select 3-5 of your best B2B branding and integrated campaign projects that showcase your strategic thinking, design process, and technical skills. Ensure it's easily accessible (e.g., via a personal website or portfolio platform).

• Prepare your portfolio presentation: Practice walking through your selected projects, focusing on the business objectives, your strategic approach, the design solutions, and any measurable outcomes. Be ready to explain your process and justify your design decisions.

• Research Distro: Understand their mission, target audience, and current brand presence. Prepare thoughtful questions about their operations, design challenges, and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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