Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Sunrise Irrigation LLC

Location: Palm Harbor, FL, US

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 17, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the design and execution of comprehensive visual marketing assets for a growing, family-owned, and veteran-operated irrigation company.

• Maintain and evolve the company's brand identity across all customer touchpoints, ensuring consistency and visual appeal.

• Develop compelling sales collateral, digital marketing materials, and print advertisements to support business growth and customer engagement initiatives.

• Collaborate closely with marketing, sales, and leadership teams to translate business objectives into impactful visual communications.

📝 Enhancement Note: While the job title is "Sr. Graphic Designer," the responsibilities and preferred qualifications suggest a role that bridges graphic design with digital marketing execution, particularly within HubSpot. This implies a need for a designer who can not only create visually appealing assets but also understand their application in driving leads and supporting sales processes.

📈 Primary Responsibilities

• Design and produce a wide array of marketing and sales materials, including but not limited to flyers, brochures, one-pagers, sales collateral, presentations, and case studies.

• Create visually engaging assets for print and digital advertising campaigns, billboards, banners, signage, event materials, and company apparel.

• Develop and optimize website graphics, landing pages, and branded visual assets to enhance online presence and user experience.

• Design compelling graphics for email marketing campaigns and promotional initiatives, supporting lead generation and customer communication strategies.

• Design, build, and optimize landing pages within HubSpot, ensuring alignment with marketing objectives, including page layouts, imagery, calls-to-action, and forms.

• Maintain and evolve company branding standards across all marketing channels, ensuring accuracy, on-brand consistency, and optimization for intended use.

• Organize and manage the company's image library and creative asset repository for efficient team access.

• Prepare production-ready files for commercial printers, vendors, and digital distribution, ensuring quality and adherence to specifications.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines while upholding high-quality creative standards.

📝 Enhancement Note: The emphasis on HubSpot, landing page creation, and email marketing indicates that this role requires more than just traditional graphic design skills. The candidate will need to be proficient in using these platforms to execute marketing campaigns, making digital marketing understanding a critical component of the core responsibilities.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field preferred.

Experience: 5+ years of professional graphic design experience, with a proven track record in creating impactful visual assets.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Acrobat.

• Strong understanding of typography, layout, color theory, branding, and visual communication principles.

• Demonstrated experience designing for both print and digital channels, with a keen eye for detail.

• Proven ability to prepare files for commercial printing and digital publishing.

• Excellent organizational skills and meticulous attention to detail.

• Ability to work independently and collaborate effectively with cross-functional teams.

• Strong project management capabilities, with a demonstrated ability to prioritize and meet deadlines.

• Portfolio showcasing a diverse range of print, digital, branding, and marketing design projects is mandatory. Preferred Skills:

• Experience with HubSpot, including landing page creation, email design, campaign deployment, and marketing asset management.

• Experience designing and deploying email marketing campaigns, with an understanding of email marketing metrics and A/B testing.

• Familiarity with marketing automation platforms and lead-generation campaign strategies.

• Experience supporting website content updates and broader digital marketing initiatives.

• Photography, photo editing, and image asset management skills.

📝 Enhancement Note: The requirement for a portfolio is paramount. Candidates should prepare a curated selection of their best work that specifically highlights experience in marketing collateral, digital assets (websites, ads, emails), and branding. Demonstrating experience with HubSpot and email marketing within the portfolio will be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional graphic design work, with a strong emphasis on marketing and sales collateral.

• Showcase a breadth of projects including print materials (brochures, flyers, signage), digital assets (website graphics, digital ads, social media visuals), and branding initiatives (logo design, brand guides).

• Include case studies or project descriptions that detail the design process, the problem addressed, the solution provided, and the impact of the design on business objectives.

• Highlight experience with preparing files for commercial printing and digital distribution, showcasing an understanding of technical requirements.

• Demonstrate proficiency in maintaining brand consistency across various applications. Process Documentation:

• Evidence of a systematic approach to design projects, from concept development and client brief interpretation to final asset delivery.

• Examples of how design processes were optimized for efficiency or to improve collaboration with stakeholders.

• Documentation of experience managing design assets and maintaining organized file structures.

• If applicable, examples of how design work was integrated with marketing automation platforms like HubSpot for campaign execution.

📝 Enhancement Note: For this role, the portfolio should not only showcase aesthetic quality but also functional application. Candidates should be prepared to discuss how their designs directly supported marketing goals, sales enablement, or brand initiatives. Demonstrating a structured design process and asset management workflow will be crucial.

💵 Compensation & Benefits

Salary Range: Competitive salary based on experience. (Estimated range for a Sr. Graphic Designer with 5-10 years of experience in Palm Harbor, FL, is typically between $65,000 and $90,000 annually. This estimate is based on regional salary data for graphic design roles requiring advanced Adobe Creative Suite proficiency and marketing support experience, considering the cost of living in the Tampa Bay area.)

Benefits:

• 401K retirement savings plan.

• Comprehensive Medical, Dental, and Vision insurance coverage.

• Paid Time Off (PTO) for vacation, personal time, and sick leave.

• Paid company holidays.

• Professional development opportunities, including training and potential for further education.

Working Hours: Standard full-time hours, likely around 40 hours per week.

📝 Enhancement Note: The provided salary information is an estimate. Candidates should be prepared to discuss their salary expectations based on their experience and the value they bring, referencing industry benchmarks and regional cost of living. The benefits package is standard for full-time roles and should be viewed as a strong component of the overall compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Irrigation, Drainage Solutions, Sod Installation, Landscape Lighting (Home Services/Home Improvement).

Company Size: Small to Medium-sized Business (SMB) with a strong growth trajectory, evidenced by Inc. 5000 recognition and local Top Workplace awards.

Founded: Over a decade ago, indicating established operations and a proven business model.

Team Structure:

• The position appears to be a key role within a growing marketing or operations function, likely reporting to a Marketing Manager or Director.

• Close collaboration is expected with sales, marketing, and leadership teams, suggesting a dynamic and integrated work environment.

• As a family-owned and veteran-operated company, there's likely an emphasis on strong work ethic, loyalty, and a supportive team atmosphere. Methodology:

• The company emphasizes "intentional growth" and "operational excellence," suggesting a data-informed and strategic approach to business development.

• Investment in "people, training, and systems" indicates a commitment to continuous improvement and employee development.

• Recognition as a "Top Workplace" and "Best of the Best" points to a positive and employee-centric culture that values job satisfaction and professional growth.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=75b46807-47c2-43b9-872c-3a3f658f1da2

📝 Enhancement Note: Sunrise Irrigation's recognition as a Top Workplace and Inc. 5000 honoree signifies a company culture focused on employee well-being and sustained growth. For a graphic designer, this translates to a supportive environment where their contributions are valued, and opportunities for professional development are likely present. The veteran-operated aspect may also suggest a culture of discipline, teamwork, and strong leadership.

📈 Career & Growth Analysis

Operations Career Level: Senior level, implying a significant degree of autonomy, expertise, and responsibility for core design functions. This role is positioned to be a primary contributor, potentially mentoring junior designers if the team expands.

Reporting Structure: Likely reports to a Marketing Manager or Director, with close interaction with sales and executive leadership.

Operations Impact: The graphic designer's work directly impacts the company's brand perception, sales effectiveness, and customer engagement. High-quality visuals are crucial for a service-based business to build trust and attract clients, making this role pivotal for revenue generation and market positioning.

Growth Opportunities:

• Skill Specialization: Deepen expertise in HubSpot marketing platform functionalities, digital marketing analytics, and potentially motion graphics or UI/UX design.

• Leadership Potential: As the company grows, opportunities may arise to lead design projects, manage external agencies, or build and manage a small design team.

• Cross-functional Advancement: Develop a strong understanding of marketing strategy and sales enablement, potentially transitioning into a broader marketing role or a specialized digital marketing position.

📝 Enhancement Note: The "Sr." in the title, combined with the responsibilities, suggests this is a critical individual contributor role. Growth will likely come from expanding the scope of design influence, mastering new tools within the marketing stack, and contributing to strategic marketing initiatives rather than immediate management opportunities, unless the company structure supports that.

🌐 Work Environment

Office Type: In-person role at their Palm Harbor, FL location, suggesting a traditional office or hybrid setup where daily presence is expected.

Office Location(s): Palm Harbor, FL, 34683.

Workspace Context:

• A dedicated workspace likely equipped with necessary design software and hardware.

• Opportunities for direct collaboration with marketing, sales, and leadership teams, fostering a dynamic and communicative environment.

• Being part of a growing company means the workspace might be evolving, offering a chance to contribute to shaping the creative environment.

• The company's focus on "intentional growth" and "operational excellence" suggests a structured yet collaborative atmosphere.

Work Schedule: Full-time, typically around 40 hours per week. Given the on-site requirement, this will involve standard business hours.

📝 Enhancement Note: The "In Person" designation is key. Candidates should expect a standard office environment where face-to-face collaboration is the norm. This offers benefits like immediate feedback and team cohesion but requires a commitment to being physically present.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative style.

• Portfolio Presentation: A session where you'll walk through your portfolio, discussing specific projects, your design process, and how your work aligns with Sunrise Irrigation's needs. Be prepared to discuss your experience with HubSpot and digital marketing assets.

• Skills Assessment: Potentially a design challenge or a discussion focused on your proficiency with Adobe Creative Suite and your understanding of branding and marketing principles.

• Team/Cultural Fit Interview: Meeting with key stakeholders (e.g., Marketing Manager, Sales Lead, Owner) to assess your collaboration style, problem-solving approach, and cultural alignment with the company's values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the requirements of this role, emphasizing marketing collateral, digital campaigns, and branding.

• Context is Key: For each project, clearly articulate the brief, your role, your design process, the tools used, and the measurable outcomes or impact (e.g., increased engagement, improved lead quality, brand consistency).

• Highlight HubSpot Experience: If you have HubSpot experience, showcase relevant projects like landing pages, email templates, or campaign graphics.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Anticipate Design Briefs: Be ready to receive a hypothetical design brief for a marketing asset (e.g., a flyer for a new service, a social media ad campaign) and outline your approach, key considerations, and potential design elements.

• Brand Consistency: Practice applying brand guidelines to new concepts, demonstrating your ability to maintain brand integrity.

• Problem-Solving: Prepare to discuss how you handle design challenges, tight deadlines, or conflicting feedback, showcasing your adaptability and communication skills.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to articulate the "why" behind their design choices, focusing on how their work supports business objectives. Demonstrating an understanding of the home services industry and Sunrise Irrigation's specific market position will also be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign, Illustrator, and Photoshop for all design tasks. Acrobat for file management and review.

• HubSpot: Experience with HubSpot's design capabilities, particularly for landing page creation, email templating, and campaign asset integration.

Analytics & Reporting:

• Basic understanding of how design impacts digital marketing metrics (e.g., click-through rates, conversion rates) and an ability to interpret performance data for future designs.

• Familiarity with tools used for tracking website and campaign performance, though direct management may not be required. CRM & Automation:

• HubSpot: Crucial for designing and deploying marketing assets. Understanding of its role in CRM and marketing automation is a strong plus.

• Project Management Tools: Experience with tools like Asana, Trello, or Monday.com for managing multiple projects and deadlines is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The significant emphasis on HubSpot suggests that experience with this platform is highly desirable and will be a key differentiator. Candidates should highlight any experience with marketing automation and CRM systems, as they indicate an understanding of the broader marketing ecosystem.

👥 Team Culture & Values

Operations Values:

• Professionalism & Accuracy: Essential for creating high-quality, error-free marketing materials that reflect the company's professional image.

• Customer Satisfaction: The company's commitment to customer satisfaction translates to a need for designs that resonate with and attract their target audience.

• Intentional Growth & Operational Excellence: This implies a culture of continuous improvement, strategic thinking, and a results-oriented approach to design work.

• Teamwork & Collaboration: As a family-owned and veteran-operated business, a strong emphasis on collaboration and mutual support is likely.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with sales, marketing, and leadership, necessitating clear communication and the ability to translate diverse needs into design solutions.

• Feedback-Driven: Openness to receiving and incorporating feedback from various stakeholders to refine designs and ensure alignment with business goals.

• Process Improvement: A willingness to contribute to the optimization of design workflows and asset management processes.

📝 Enhancement Note: The company's values of being family-owned and veteran-operated suggest a culture that prioritizes integrity, loyalty, and a strong work ethic. A candidate who can demonstrate these qualities, alongside creative talent, will likely be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Standards: Ensuring designs are innovative and engaging while strictly adhering to established brand guidelines.

• Managing Diverse Stakeholder Needs: Effectively interpreting and incorporating feedback from various departments (sales, marketing, leadership) with potentially differing priorities.

• Rapid Pace of Digital Marketing: Keeping up-to-date with evolving digital design trends and platform best practices (especially within HubSpot) to ensure assets remain effective.

• Prioritizing a High Volume of Requests: Effectively managing multiple projects with competing deadlines in a fast-paced environment.

Learning & Development Opportunities:

• HubSpot Certification: Pursuing official HubSpot certifications in design or marketing will significantly enhance skill set and career prospects.

• Digital Marketing Trends: Staying abreast of the latest in digital advertising, social media visuals, and email marketing best practices.

• Industry Exposure: Gaining deeper insight into the home services and landscaping industry, understanding customer needs and market dynamics to inform design strategy.

• Portfolio Expansion: Building a robust portfolio with successful HubSpot-driven campaigns and visually impactful sales collateral.

📝 Enhancement Note: The primary challenge will be translating diverse business needs into compelling visual narratives that align with brand consistency and drive measurable results, particularly within the HubSpot ecosystem. Growth opportunities are strong for those who can adapt to digital marketing demands and excel in a collaborative, growth-oriented environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new marketing campaign from a design perspective, from brief to final asset." (Focus on your workflow, stakeholder communication, and how you ensure brand consistency.)

• "How have you used design to support lead generation or sales enablement in previous roles?" (Prepare specific examples, ideally involving HubSpot or similar platforms.)

• "Walk us through a project in your portfolio that demonstrates your ability to maintain brand standards while creating innovative designs." (Be ready to discuss your rationale and problem-solving approach.) Company & Culture Questions:

• "What interests you about Sunrise Irrigation and our position in the Tampa Bay market?" (Research their services, recent awards, and company mission.)

• "How do you approach collaboration with non-design team members, such as sales or marketing managers?" (Highlight your communication skills and ability to translate technical/business needs into design.)

• "Describe a time you received critical feedback on a design and how you handled it." (Showcase your professionalism, adaptability, and commitment to improvement.) Portfolio Presentation Strategy:

• Begin with Impact: Start with your strongest, most relevant projects that showcase your HubSpot and marketing design skills.

• Quantify Results: Wherever possible, discuss the impact of your designs using metrics (e.g., increased click-through rates, improved conversion rates, positive client feedback).

• Explain Your 'Why': For each project, articulate the problem, your strategic design choices, and how your solution met the objectives.

• Demonstrate HubSpot Proficiency: If you have HubSpot projects, be ready to discuss the specific functionalities you utilized (landing pages, email templates, forms).

📝 Enhancement Note: Be prepared to discuss your experience with HubSpot in detail. If direct HubSpot experience is limited, emphasize transferable skills in landing page design, email marketing graphics, and general marketing automation principles. Show enthusiasm for the home services industry and Sunrise Irrigation's growth story.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the ADP WorkNow portal.

• Portfolio Preparation: Curate a digital portfolio (PDF or link to a personal website) that prominently features your best work in marketing collateral, digital advertising, branding, and ideally, HubSpot-related projects. Ensure it highlights your proficiency in Adobe Creative Suite and your understanding of design for business objectives.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience, advanced Adobe Creative Suite skills, and any experience with HubSpot, digital marketing platforms, or CRM systems. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects with a focus on business impact, and preparing for questions about brand management, collaboration, and problem-solving.

• Company Research: Familiarize yourself with Sunrise Irrigation LLC, their services, recent accolades (Top Workplace, Inc. 5000), and their commitment to culture and growth. Understand their target market and how design can support their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.