Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Signify Netherlands B.V. (Cooper Lighting Solutions)

Location: Peachtree City, Georgia, United States

Job Type: Full time

Category: Marketing & Design Operations

Date Posted: 2026-04-23

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the execution and enhancement of brand guidelines for assigned brands, ensuring consistent visual identity across all touchpoints.

• Lead end-to-end design and maintenance of critical product and brand assets, including brochures, packaging, social media content, specification sheets, instruction manuals, and website assets.

• Spearhead the creation of CGI assets in collaboration with external vendors, overseeing the creative vision and vendor direction.

• Manage marketing support materials with meticulous attention to detail, including layouts, copy formatting, adherence to brand standards, and final file preparation for both print and web production.

• Collaborate closely with Project Managers to effectively plan, supervise, and deliver high-quality marketing support materials within demanding timelines.

📝 Enhancement Note: While the title is "Sr. Graphic Designer," the responsibilities heavily emphasize brand management, asset creation, and project oversight, indicating a role that bridges creative execution with operational efficiency within a marketing context. This suggests a need for strong process adherence and stakeholder management skills, aligning with operations principles. The mention of "data analytics" and "sustainability" as keywords hints at a forward-thinking company culture that may influence design strategy.

📈 Primary Responsibilities

• Maintain and elevate brand guidelines for designated brands, ensuring cohesive visual representation across all marketing collateral and digital platforms.

• Develop and execute design solutions for a diverse range of assets, including but not limited to brochures, product packaging, social media campaigns, technical specification sheets, user instruction manuals, and website graphics.

• Lead the strategic creation and management of CGI assets, liaising with external vendors to ensure alignment with brand vision and quality standards.

• Oversee the production of marketing support materials, managing layout, copy formatting, and ensuring strict adherence to brand standards and technical specifications for print and web delivery.

• Collaborate effectively with Project Managers to plan, execute, and monitor the progress of marketing support projects, ensuring timely delivery and high-quality output.

• Manage multiple complex projects with overlapping deadlines, demonstrating exceptional organizational skills and the ability to prioritize tasks efficiently.

• Provide support and assistance to team members to balance workload and ensure collective team success in meeting project goals.

• Conduct photography edits and manage image pathing for various digital and print applications, ensuring optimal visual quality and functionality.

• Prepare final files for both print production (e.g., ensuring proper bleed, color modes) and web production (e.g., optimizing file sizes, correct formats), demonstrating technical proficiency.

📝 Enhancement Note: The responsibilities highlight a need for not just creative design skills but also a robust understanding of production workflows, vendor management, and project coordination – all critical components of operational excellence within a creative department. The emphasis on "end-to-end design" and "leader of specific CGI asset creation" points to a senior-level individual capable of independent project ownership and strategic vendor engagement.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Interaction Design, or an equivalent design-related field.

Experience: Minimum of 5 years of professional experience in a graphic design role, with a strong track record in corporate environments.

Required Skills:

• Adobe Creative Suite Proficiency: Advanced skills in InDesign, Photoshop, Illustrator, and Acrobat are essential for all design and production tasks.

• Print & Digital Media Expertise: Proven experience designing and managing assets for print collateral (brochures, packaging, manuals) and digital platforms (website assets, social media, campaign materials).

• Brand Guideline Adherence: Deep understanding and consistent application of visual design principles, including layouts, typography, composition, color balance, and branding strategies.

• Project Management: Demonstrated ability to plan, execute, and oversee projects from conception to completion, managing timelines, stakeholder expectations, and troubleshooting challenges.

• Vendor Management: Experience in directing external vendors, particularly for CGI asset creation and video storyboards, ensuring creative vision and quality standards are met.

• Workflow Management: Ability to manage multiple projects with overlapping deadlines, prioritizing tasks effectively and maintaining high-quality output under pressure.

Preferred Skills:

• Canva & Figma: Familiarity with these collaborative design tools, indicating adaptability to contemporary design workflows.

• UI/UX Design Principles: Understanding of user interface and user experience design, beneficial for website asset creation and digital product integration.

• Video Editing & Motion Graphics: Skills in video editing and motion graphics software, enabling richer multimedia content creation.

• Office 360 Suite: Proficiency in Microsoft Office applications for formatting, document creation, and general business tasks.

• Workfront: Experience with Workfront or similar project management/work management software, indicating familiarity with enterprise-level workflow tools.

• Consumer Psychology: Understanding of marketing strategies and consumer psychology to inform design decisions and enhance brand impact.

📝 Enhancement Note: The required skills emphasize core design competencies alongside project management and vendor coordination, suggesting the role requires a blend of creative talent and operational rigor. Preferred skills like Figma, UI/UX, and video editing indicate a desire for a versatile designer capable of adapting to evolving digital media demands and modern design collaboration tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality design projects across both print and digital mediums, demonstrating end-to-end creative process ownership.

• Include case studies that highlight your role in maintaining and executing brand guidelines for specific brands or campaigns.

• Present examples of product packaging, brochures, specification sheets, and website assets, detailing the project's objectives and your design solutions.

• Feature examples of CGI asset creation or direction, illustrating your ability to lead vendors and translate creative vision into tangible assets.

Process Documentation:

• Provide examples of how you have managed project timelines, proofing rounds, and stakeholder expectations for marketing support materials.

• Illustrate your approach to collaborating with Project Managers and other team members to balance workloads and ensure project success.

• Detail your process for adhering to brand standards and branding guidelines throughout the entire design lifecycle.

• Showcase your ability to troubleshoot design and production challenges and implement effective solutions.

📝 Enhancement Note: A strong portfolio is paramount for a Senior Graphic Designer, and for this role, it needs to extend beyond just visual aesthetics. It must clearly demonstrate process, project management capabilities, and the ability to work within established operational frameworks (brand guidelines, production workflows, vendor management). Candidates should prepare to walk through their portfolio, explaining the strategic thinking, process steps, and operational considerations behind their work.

💵 Compensation & Benefits

Salary Range: $92,000 - $100,000 USD per year, commensurate with experience.

Bonus: Target bonus opportunity of 10%.

Benefits:

• Comprehensive Health Coverage: Company-subsidized medical, dental, and vision insurance plans.

• Financial Wellness: Health Savings Account (HSA), 401K retirement plan with company match, and Employee Stock Purchase Plan (ESPP).

• Work-Life Balance: Generous Paid Time Off (PTO), including paid vacation, holidays, and personal days.

• Professional Development: Tuition reimbursement and employee product discounts.

• Supplemental Options: Ability to purchase supplemental life insurance, dependent life insurance, and Accidental Death & Dismemberment (AD&D) insurance.

• Flexible Spending: Health care flexible spending account and dependent care flexible spending account.

Working Hours: Standard full-time role, typically 40 hours per week, with potential for occasional overtime to meet project deadlines.

📝 Enhancement Note: The provided salary range is competitive for a Senior Graphic Designer role in the US, especially for a company of Signify's stature. The extensive benefits package, including stock purchase and robust retirement plans, underscores a commitment to employee well-being and long-term financial security, reflecting a stable and supportive corporate environment. The mention of a "target bonus opportunity" aligns with performance-driven cultures often found in operations-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lighting Technology and Solutions. Signify is a global leader in lighting, driving innovation in connected lighting, the Internet of Things (IoT), data analytics, and AI. They focus on sustainable solutions for homes, offices, cities, and beyond.

Company Size: Signify has over 27,000 employees globally, indicating a large, established corporation with extensive resources and a broad market reach.

Founded: Signify has a legacy of over 125 years, built on significant innovation and market leadership, providing a foundation of stability and expertise.

Team Structure:

• The Sr. Graphic Designer will likely be part of a marketing or creative services team within the Cooper Lighting Solutions business unit.

• The team structure may involve direct reporting to a Marketing Manager or Creative Director, with collaboration across various marketing functions (product marketing, digital marketing, communications) and project management.

Methodology:

• Data-Driven Design: While primarily a creative role, the company's emphasis on data analytics suggests that design decisions may be informed by performance metrics and consumer insights.

• Process Optimization: The role's focus on maintaining brand guidelines, managing production workflows, and working with Project Managers implies a structured, process-oriented approach to creative output.

• Innovation & Sustainability: Signify's commitment to innovation and sustainability likely influences the creative direction and messaging, encouraging designers to think about the impact and future-proofing of their work.

Company Website: https://www.careers.signify.com/global/en

📝 Enhancement Note: Signify's global presence and long history suggest a structured corporate environment with established processes. The integration of "Cooper Lighting Solutions" as a business unit indicates a potential for specialized teams and focused workflows. The company's forward-looking approach to technology (IoT, AI, data analytics) and sustainability is a key cultural differentiator that may influence creative briefs and design challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Sr. Graphic Designer," indicating a senior individual contributor level. It requires not only advanced design skills but also leadership in executing creative strategies, managing projects, and directing external resources. This level often serves as a stepping stone to Art Director or Creative Lead roles within a marketing or operations context.

Reporting Structure: The Sr. Graphic Designer will likely report to a Marketing Manager or Creative Director. They will collaborate closely with Project Managers, marketing specialists, and potentially product managers, requiring effective communication and stakeholder management across different functional areas.

Operations Impact: The role's impact extends beyond aesthetic appeal. By ensuring brand consistency, creating effective marketing collateral, and managing asset production efficiently, the Sr. Graphic Designer directly supports lead generation, sales enablement, and brand perception. Their work contributes to the overall Go-To-Market (GTM) strategy by providing visually compelling and informative materials that resonate with target audiences.

Growth Opportunities:

• Leadership in Creative Projects: Opportunity to lead the creative vision and execution for major campaigns and asset development initiatives.

• Skill Expansion: Potential to develop expertise in CGI asset creation, video editing, motion graphics, and UI/UX design, broadening technical capabilities.

• Process Improvement: Chance to contribute to optimizing design workflows, improving collaboration with Project Managers, and enhancing vendor management processes.

• Career Progression: A pathway to roles such as Art Director, Creative Lead, or potentially a specialized role in digital asset management or marketing operations.

• Cross-Functional Exposure: Deepened understanding of marketing strategy, product development, and sales enablement through close collaboration with various departments.

📝 Enhancement Note: The "Sr." designation implies a need for demonstrated leadership in execution and process management. Growth opportunities are not just about mastering design tools but also about refining project management, strategic thinking, and operational efficiency within the creative lifecycle. This role offers a solid foundation for transitioning into more operationally focused creative leadership positions.

🌐 Work Environment

Office Type: This role is designated as "On-site," indicating a traditional office-based work environment. This fosters in-person collaboration, spontaneous ideation, and direct interaction with team members and leadership.

Office Location(s): Peachtree City, Georgia, United States. This location will provide a specific office setting where the Sr. Graphic Designer will work.

Workspace Context:

• Collaborative Environment: The on-site nature facilitates direct collaboration with colleagues, Project Managers, and marketing teams, fostering a dynamic and interactive workspace.

• Access to Tools and Technology: The office environment will likely be equipped with the necessary hardware, software (Adobe Creative Suite, Office 360), and potentially specialized equipment for design and production tasks.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and informal discussions that enhance creative synergy and problem-solving.

Work Schedule: A standard full-time work schedule is expected, typically 40 hours per week. While core hours will likely be maintained, flexibility may be available depending on project demands and team agreements, particularly when managing tight deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person team dynamics and direct oversight, common in environments where creative production and project coordination are highly integrated. Candidates should be prepared for a structured office setting that supports collaborative workflows and efficient operational execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications, experience, and creative output against job requirements.

• Creative Assessment/Technical Interview: This may involve a design challenge or a detailed discussion of portfolio pieces, focusing on problem-solving, design principles, and technical proficiency with design software.

• Project Management & Collaboration Discussion: Interviews focused on how candidates manage projects, work with timelines, handle feedback, and collaborate with cross-functional teams and vendors.

• Cultural Fit Interview: Assessment of alignment with Signify's values, commitment to sustainability, and ability to thrive in a large corporate environment.

Portfolio Review Tips:

• Showcase Brand Consistency: Include examples that clearly demonstrate your ability to adhere to and enhance brand guidelines across various applications.

• Detail Your Process: For each project, explain your strategic approach, the challenges you faced, the steps you took, and the tools you used. Highlight your role in vendor management and production readiness.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the effectiveness of your designs (e.g., improved engagement, successful campaign launch, positive client feedback).

• Highlight Operations Alignment: Emphasize projects where you successfully managed tight deadlines, coordinated with project managers, or ensured smooth print/web production processes.

Challenge Preparation:

• Design Challenge: Be prepared for a task that might involve creating a specific marketing asset or refining an existing one, testing your ability to apply brand guidelines and meet a brief.

• Scenario-Based Questions: Expect questions about how you would handle conflicting feedback, manage a challenging vendor relationship, or prioritize tasks when facing multiple urgent deadlines.

• Process Explanation: Be ready to articulate your workflow for a typical design project, from brief to final delivery, including quality assurance steps.

📝 Enhancement Note: The interview process will likely evaluate both creative talent and operational acumen. Candidates should be prepared to discuss not just "what" they designed but "how" they designed it, emphasizing process, project management, and collaboration skills, particularly as they relate to efficient asset creation and delivery.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in InDesign, Photoshop, and Illustrator for all core design tasks. Acrobat for document management and review.

• Microsoft Office 360: Necessary for general business tasks, document formatting, and collaboration (Word, PowerPoint).

Analytics & Reporting:

CRM & Automation:

• Workfront: Preferred experience with this work management software for project tracking, workflow automation, and team collaboration in large organizations.

• Canva & Figma: Preferred familiarity with these tools for collaborative design and rapid prototyping, indicating adaptability to modern design workflows.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with enterprise work management tools like Workfront is highly valued, as it signifies an understanding of structured project execution and operational workflows. Familiarity with collaborative tools like Canva and Figma suggests adaptability to modern design team practices.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality design assets on time and within brand specifications, reflecting operational rigor.

• Collaboration & Teamwork: An emphasis on working effectively with colleagues, project managers, and external partners to achieve shared goals.

• Innovation: Encouraging creative problem-solving and the adoption of new design techniques and technologies.

• Sustainability & Purpose: Aligning creative efforts with Signify's mission to create brighter lives and a better world through sustainable lighting solutions.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, product, and project management teams to ensure design aligns with broader business objectives.

• Feedback-Driven Improvement: A culture that encourages constructive feedback to refine designs and optimize processes.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights with team members to foster collective growth and efficiency.

📝 Enhancement Note: Signify's emphasis on sustainability and innovation will likely permeate the team's culture, encouraging designers to think about the broader impact of their work. The collaborative style will be crucial, given the need to integrate design into complex marketing and product development processes, aligning with operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Successfully translating creative ideas while strictly adhering to established brand guidelines and technical specifications.

• Managing Multiple High-Priority Projects: Efficiently prioritizing and executing tasks for various projects with overlapping and often tight deadlines.

• Directing External Vendors: Effectively communicating creative briefs and quality expectations to external CGI artists and production houses to ensure desired outcomes.

• Adapting to Evolving Technologies: Staying current with new design software, digital media trends, and production techniques to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in CGI, motion graphics, video editing, and UI/UX through internal training or external courses.

• Project Management Refinement: Gaining hands-on experience in managing complex marketing projects, enhancing organizational and leadership skills.

• Cross-Departmental Understanding: Developing a broader business acumen by working closely with product development, sales enablement, and marketing strategy teams.

• Industry Trends: Staying abreast of innovations in lighting technology, smart home integration, and sustainable design practices, which can inspire creative work.

📝 Enhancement Note: The challenges of this role are typical for senior creative positions in large organizations, requiring strong organizational and communication skills to navigate complex workflows. The growth opportunities are geared towards expanding both creative and operational skill sets, preparing individuals for leadership roles within design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative demands with strict brand guidelines. How did you ensure both were met?" (Focus on process, problem-solving, and understanding of brand operations.)

• "Walk me through your process for managing a complex design project from brief to final delivery. How do you ensure deadlines are met and quality is maintained?" (Highlight project management, workflow, and quality assurance steps.)

Company & Culture Questions:

• "What interests you about Signify's commitment to sustainability and innovation, and how do you see that influencing your design work?" (Research Signify's sustainability initiatives and connect them to design principles.)

• "How would you describe your ideal collaborative environment within a marketing or creative team?" (Focus on teamwork, feedback exchange, and cross-functional integration.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or chronological order. For each piece, briefly state the objective, your role, the process, the tools used, and the outcome.

• Highlight Process: Emphasize the steps you took, especially if they involved managing timelines, collaborating with others, or overcoming challenges.

• Demonstrate Brand Adherence: Clearly show how you applied brand guidelines and maintained consistency.

• Explain Vendor Collaboration: If applicable, detail how you worked with external vendors, including brief development and feedback cycles.

• Be Ready for Technical Questions: Prepare to discuss your technical proficiency with the Adobe Creative Suite and any other relevant software.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strong understanding of operational processes, project management, and collaboration. Candidates should be ready to articulate their workflow, problem-solving approach, and how they contribute to efficient and effective marketing asset creation.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on the Signify Careers website.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in brand guideline execution, end-to-end asset creation (print and digital), project management, and vendor direction. Prepare specific case studies showcasing your process and results.

• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Suite, project management experience, and any experience with preferred tools like Canva, Figma, or Workfront. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, project management strategies, and how you handle feedback and collaboration. Be ready to discuss your portfolio in detail and potentially complete a design challenge.

• Company Research: Familiarize yourself with Signify's mission, values, and commitment to sustainability. Understand the Cooper Lighting Solutions business unit and its market position to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.