Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: ManpowerGroup

Location: United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: August 13, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Develops and executes creative assets across print, digital, and video channels to support sales and marketing initiatives, ensuring brand consistency and audience engagement.

• Provides strategic design consultation and creative expertise to marketing and business stakeholders across North America.

• Translates complex business objectives, campaign strategies, and brand standards into effective, audience-focused creative solutions.

• Collaborates with cross-functional teams, including copywriters, product marketers, and business partners, to ensure consistent messaging and timely project delivery.

📝 Enhancement Note: While the title is "Sr. Graphic Designer," the responsibilities indicate a role that bridges creative execution with strategic marketing support, aligning with aspects of Marketing Operations by focusing on the visual representation of GTM strategies and brand consistency across various channels. The emphasis on supporting sales and marketing initiatives, along with stakeholder consultation, suggests a need for understanding broader business objectives beyond pure design aesthetics.

📈 Primary Responsibilities

• Design and produce a wide array of creative assets, including layouts, charts, graphics, infographics, and visual frameworks for digital, print, and video media to effectively communicate ManpowerGroup's services, solutions, and processes.

• Lead creative strategy and concept development for campaigns, adapting assets to align with North American market priorities and audience engagement goals.

• Enhance brand recognition and equity through compelling, audience-centric creative execution across client and talent touchpoints.

• Manage and prioritize design and creative requests from various business stakeholders, ensuring timely delivery for marketing campaigns, sales enablement materials, branded communications, digital assets, events, and strategic initiatives.

• Partner proactively with global, regional, and cross-functional teams to address branding, creative needs, and advance design best practices in alignment with business communication objectives.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, moving beyond reactive task fulfillment to strategic contribution. The mention of "sales enablement materials" and "executing integrated campaigns" points to a strong connection with Go-to-Market (GTM) functions, where design directly impacts sales effectiveness and market perception.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Advertising, Design, or a related field; internship experience in a related field is also considered.

Experience: 3+ years of graphic design experience within a corporate, agency, marketing, or communications environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Acrobat).

• Advanced proficiency in Microsoft PowerPoint and Microsoft 365 applications.

• Proven experience developing creative assets across digital, print, presentation, social media, and integrated marketing channels.

• Strong understanding of brand management principles, visual storytelling, typography, and layout design.

• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.

• Strong proofreading and detail-orientation skills. Preferred Skills:

• Experience with video editing and motion graphics production.

• Knowledge of multimedia production techniques.

• Familiarity with Figma for design collaboration.

• Experience supporting geographically distributed teams.

• Experience collaborating with cross-functional teams, including marketing, sales, executives, and business stakeholders.

📝 Enhancement Note: The required skills emphasize a robust technical foundation in design software and a strong grasp of design principles. The preferred skills, particularly Figma and experience with distributed teams, suggest a modern, collaborative, and potentially hybrid work environment, even if the role is on-site. The mention of "sales enablement materials" and "marketing initiatives" implies a need for understanding GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of creative projects across digital, print, and presentation formats.

• Demonstrations of successful brand consistency and visual storytelling applied to marketing campaigns and sales enablement materials.

• Examples of transforming complex information (e.g., data, processes) into clear, engaging infographics or visual frameworks.

• Case studies or project examples that highlight problem-solving through design, illustrating how creative solutions met specific business objectives.

• Evidence of ability to adapt creative execution to different channels and target audiences. Process Documentation:

• While not explicitly stated, candidates are expected to demonstrate an understanding of design workflows, from concept to final delivery, including stakeholder feedback integration.

• Ability to articulate the process behind developing creative assets, from brief to final output, showing an organized approach to project management.

📝 Enhancement Note: For a Sr. Graphic Designer role, particularly one supporting marketing and sales, a portfolio is critical. It should not only showcase aesthetic talent but also strategic thinking. Applicants should be prepared to discuss the "why" behind their design choices, how they translated business needs into visual solutions, and the impact of their work. This aligns with operations roles that require demonstrating process efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: $48,800 - $81,300 annually.

Benefits:

• While specific benefits are not detailed, typical offerings for a role at ManpowerGroup may include:

• Health, Dental, and Vision Insurance

• Paid Time Off (PTO) and Holidays

• Retirement Savings Plan (e.g., 401k)

• Professional Development Opportunities

• Employee Assistance Programs

• Potential for performance-based bonuses

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary range of $48,800 - $81,300 annually for a Sr. Graphic Designer in the United States is a reasonable benchmark. This range typically reflects a mid-level to senior position, considering the stated experience requirements (3+ years) and the breadth of responsibilities. The exact placement within the range would depend on specific experience, skill set, and the cost of living in the candidate's location if the role were not explicitly on-site. The listed "Working Hours" of 40 hours per week are standard for full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruitment Services / Human Resources. ManpowerGroup operates within a highly competitive global market, focusing on talent solutions, workforce management, and recruitment services. This industry demands strong branding and effective communication to attract both clients and candidates.

Company Size: ManpowerGroup is a large, global organization. This implies a structured environment with established processes, a diverse workforce, and significant resources available for marketing and creative endeavors.

Founded: Founded in 1948, ManpowerGroup has a long history and established presence in the global workforce solutions market. This longevity suggests stability, a deep understanding of the industry, and a well-defined corporate structure.

Team Structure:

• The role reports into a marketing or creative services department, likely within the North American division.

• Collaboration is expected with global and regional marketing teams, as well as product marketers and business stakeholders.

• The team structure likely supports a large, distributed organization, requiring clear communication channels and efficient workflow management. Methodology:

• Emphasis on data-driven creative solutions to support business objectives and audience engagement.

• Strategic alignment of creative output with marketing campaigns, sales enablement, and overall brand strategy.

• Focus on modern design best practices and visual storytelling to enhance brand equity and market perception.

Company Website: https://www.manpowergroup.com

📝 Enhancement Note: As a global leader in workforce solutions, ManpowerGroup's culture likely values professionalism, efficiency, and a commitment to client and candidate success. The creative team plays a crucial role in shaping the company's external image and supporting its diverse business units. Understanding ManpowerGroup's core business – connecting people with work – is key to creating impactful visuals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position. It requires a strong foundation of design skills and the ability to work independently, manage projects, and consult with stakeholders. It's a key contributor role within the creative function, not typically an entry-level position.

Reporting Structure: The role likely reports to a Creative Director, Marketing Manager, or a similar leadership position within the marketing or communications department. The designer will collaborate with peers and report on project status and outcomes.

Operations Impact: The graphic designer's work directly impacts the company's brand perception, the effectiveness of marketing campaigns, and the clarity of sales enablement materials. High-quality, strategic design contributes to stronger market engagement, improved lead generation through compelling visuals, and enhanced brand loyalty.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics, video editing, or digital-first design.

• Leadership Development: Potential to move into a Lead Designer role, overseeing junior designers or specific project streams, or to transition into a Creative Manager or Art Director position.

• Cross-Functional Exposure: Gaining deeper insights into sales strategies, marketing campaign planning, and business unit objectives, which can lead to roles in GTM strategy or broader marketing management.

• Industry Expertise: Developing specialized knowledge of design challenges and solutions within the staffing and HR services industry.

📝 Enhancement Note: The "Sr." in the title suggests a progression path is possible. Candidates should consider how their current skills align with senior-level expectations (strategic input, project ownership) and how this role can serve as a stepping stone for future growth within ManpowerGroup's extensive operations.

🌐 Work Environment

Office Type: On-site position, indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, team building, and direct interaction with colleagues and stakeholders.

Office Location(s): Primarily based in the United States, with potential for collaboration across various regional offices. Specific office locations are not detailed, but being part of a large corporation means access to professional office facilities.

Workspace Context:

• A professional office setting equipped with standard design tools and technology.

• Collaborative environment with opportunities to work closely with marketing teams, copywriters, and other business partners.

• Access to company resources and support for creative projects.

Work Schedule: Standard full-time working hours (40 hours per week) are expected, with potential for occasional overtime during peak project periods. The on-site nature implies adherence to standard office hours.

📝 Enhancement Note: While on-site, the emphasis on supporting "geographically distributed teams" in the preferred skills suggests that communication and collaboration tools will still be important for interacting with colleagues across different locations within the US.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and creative alignment with ManpowerGroup's brand.

• Creative Assessment/Challenge: Candidates may be asked to complete a design exercise or present a case study from their portfolio, demonstrating their approach to a given brief or a past project. This will likely focus on translating business objectives into visual solutions.

• Interviews: Behavioral and situational interviews to assess project management, collaboration, communication skills, problem-solving abilities, and cultural fit with the marketing team and ManpowerGroup's values. Expect questions about how you handle feedback, manage multiple projects, and collaborate with non-designers.

• Final Round: Potentially with senior leadership to discuss strategic impact and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role. Prioritize work that demonstrates brand consistency, strategic thinking, and impact on business objectives (e.g., marketing campaigns, sales enablement).

• Showcase Process: For each project, be ready to discuss the brief, your creative process, challenges faced, solutions implemented, and the final results or impact. Visual aids or a brief presentation of your portfolio are highly recommended.

• Highlight Key Skills: Ensure your portfolio includes examples showcasing proficiency in Adobe Creative Suite, PowerPoint, visual storytelling, and adaptability across different media (print, digital, video).

• Tailor to ManpowerGroup: If possible, include a project that shows an understanding of corporate branding or the HR/staffing industry.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any brand guidelines provided.

• Think Strategically: Approach the challenge by first outlining your strategy, then sketching concepts, and finally executing the design. Be prepared to articulate your rationale.

• Time Management: Practice completing design tasks within a given timeframe, as this is often a critical component of design assessments.

📝 Enhancement Note: The interview process for a senior creative role will heavily rely on the portfolio. Candidates should be prepared to not just present their work but to articulate the strategic thinking and business impact behind it, mirroring the analytical approach expected in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Acrobat (advanced proficiency required).

• Microsoft 365: PowerPoint (advanced proficiency required), Word, Excel.

• Figma: Preferred skill, indicating potential use for collaborative design and prototyping.

Analytics & Reporting:

• While not explicitly mentioned for the designer role, understanding how to interpret performance metrics for digital assets (e.g., engagement rates, click-through rates) would be beneficial for optimizing future designs. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but awareness of how marketing automation platforms or CRM systems are used to deploy digital assets could be advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud and Microsoft PowerPoint is standard for graphic design roles. The "nice to have" mention of Figma suggests a move towards more collaborative and modern design workflows, which is common in dynamic marketing and GTM environments. Proficiency here can signal adaptability.

👥 Team Culture & Values

Operations Values:

• Brand Consistency: Upholding and strengthening ManpowerGroup's brand identity across all visual communications.

• Strategic Impact: Creating designs that directly support business objectives, marketing campaigns, and sales enablement efforts.

• Collaboration: Working effectively with diverse teams and stakeholders to achieve common goals.

• Excellence & Detail: Delivering high-quality, polished creative work with meticulous attention to detail and adherence to standards.

• Innovation: Applying modern design principles and exploring new creative approaches to engage audiences.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, sales, and business units to understand needs and deliver effective visual solutions.

• Feedback-Driven: Open to receiving and incorporating feedback from stakeholders to refine designs and ensure alignment.

• Proactive Communication: Engaging in clear and timely communication to manage expectations, provide updates, and foster strong working relationships.

📝 Enhancement Note: The values likely reflect a corporate environment that balances brand integrity with business performance. For a designer, this means understanding that creative output is a tool to achieve broader organizational goals, not just an end in itself.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Managing numerous projects with competing deadlines and priorities from various stakeholders across North America.

• Maintaining Brand Consistency: Ensuring a unified brand message and visual identity across a wide range of assets and channels, especially in a large, global organization.

• Adapting to Evolving Trends: Staying current with design trends, software updates, and digital marketing best practices to keep creative output fresh and effective.

• Translating Complex Concepts: Visually representing abstract services, data, or intricate processes in an easily understandable and engaging manner.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools like Figma.

• Industry Workshops/Conferences: Attending events focused on graphic design, digital marketing, or brand strategy.

• Cross-functional Learning: Gaining exposure to different aspects of marketing, sales, and business operations to understand their needs and how design can support them.

• Mentorship: Potential to be mentored by senior creative leaders or to mentor junior designers.

📝 Enhancement Note: This role offers a chance to develop strategic design thinking and project management skills within a large corporate framework. The challenges are typical for senior creative roles supporting a broad business, requiring strong organizational and communication skills alongside design talent.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective or data set into a clear visual design. What was your process, and what was the outcome?" (Focus on your problem-solving approach and ability to simplify information.)

• "How do you ensure brand consistency across various marketing channels and materials, especially when working with different teams or stakeholders?" (Highlight your understanding of brand guidelines and collaboration methods.)

• "Walk us through a project in your portfolio where you had to manage multiple design requests with conflicting priorities. How did you prioritize and deliver?" (Demonstrate your project management and time-management skills.) Company & Culture Questions:

• "What do you know about ManpowerGroup's brand and its role in the workforce solutions industry? How would your design approach support that?" (Research ManpowerGroup's mission, values, and recent campaigns.)

• "How do you approach collaboration with non-designers, such as marketing managers or sales representatives, to ensure your designs meet their needs effectively?" (Focus on communication, active listening, and translating their requirements into visuals.)

• "How do you measure the success of your design work, beyond aesthetic appeal?" (Think about engagement metrics, clarity, and contribution to campaign goals.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution, and the impact.

• Quantify Impact: Where possible, use metrics (e.g., increased engagement, improved clarity, successful campaign launch) to demonstrate the effectiveness of your design.

• Highlight Strategic Thinking: Emphasize how your design decisions were driven by business objectives and audience insights, not just creative intuition.

• Be Prepared for Q&A: Anticipate questions about your process, tools, and why you made specific design choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, project management capabilities, and an understanding of how design contributes to broader business and Go-to-Market objectives.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the ManpowerGroup talent portal link provided.

• Portfolio Customization: Curate your portfolio to prominently feature projects that align with the responsibilities and requirements outlined, showcasing your experience in digital, print, and presentation design for marketing and sales enablement.

• Resume Optimization: Tailor your resume to highlight achievements and responsibilities that directly match the job description, using keywords such as "Adobe Creative Cloud," "visual storytelling," "brand management," "project management," and "stakeholder collaboration." Quantify your accomplishments where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale behind your work, and how you collaborate with cross-functional teams. Prepare to present your portfolio and discuss case studies.

• Company Research: Familiarize yourself with ManpowerGroup's brand, services, and recent marketing initiatives. Understand their position in the workforce solutions industry to better tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.