Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Lending Science DM

Location: Alpharetta, GA / Vedra Beach, FL

Job Type: Full-Time, Salaried

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-15

Experience Level: 10+ Years

Remote Status: Hybrid Eligible (with remote work options)

🚀 Role Summary

• Designs compelling, on-brand direct mail and multichannel campaigns to drive client response and conversion rates.

• Translates marketing strategies and audience insights into visually appealing and effective creative assets.

• Collaborates with marketing strategists and subject matter experts to conceptualize and execute creative campaigns.

• Leverages data-driven design principles and performance analytics to optimize creative for maximum engagement and ROI.

• Acts as a brand steward, ensuring consistency and quality across all creative deliverables.

📝 Enhancement Note: While the title is "Sr. Graphic Designer," the responsibilities heavily emphasize performance marketing, direct response, and data-driven optimization, indicating a crucial link to revenue operations and marketing operations functions. The emphasis on client conversion rates and performance analytics suggests this role requires a strategic design mindset focused on measurable business outcomes, not just aesthetic appeal. The mention of "Lending Science DM" implies a focus on data science for direct marketing, further reinforcing the performance-oriented nature of this creative role.

📈 Primary Responsibilities

• Design compelling, on-brand direct mail campaigns that capture attention and motivate prospect response.

• Develop visual assets for integrated multichannel campaigns, including email, digital advertising, and social media, ensuring a cohesive brand experience.

• Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns aligned with business objectives and target audience insights.

• Translate complex marketing strategies into clear, effective, and visually appealing layouts that maximize response and drive conversion rates for clients.

• Present creative concepts and design rationales to internal teams and external clients, articulating the expected impact on performance.

• Prepare and deliver print-ready and digital files, ensuring accuracy, quality, and adherence to specifications across all channels and formats.

• Stay current with design trends, direct mail innovations, and emerging technologies to continuously elevate creative output.

• Test and iterate designs based on performance analytics and feedback, optimizing for audience engagement and conversion.

• Maintain organized creative files, templates, and documentation of design processes and workflows.

• Review final productions for errors, ensuring alignment with specifications and quality standards.

📝 Enhancement Note: The responsibilities highlight a strong focus on direct response marketing and performance optimization, which are key tenets of revenue and marketing operations. The expectation to "test and iterate designs based on performance analytics" and "optimize for audience engagement and conversion" directly aligns with operations' data-driven approach.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field; equivalent professional experience will be considered.

Experience: 10+ years of experience in graphic design, with a strong portfolio showcasing direct mail, print production skills, and multichannel campaign work (DM, Email, Landing Pages, Display Ads). Experience in data-driven design and personalized direct mail tactics and testing is essential.

Required Skills:

• Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).

• Strong understanding of principles of layout, typography, color theory, and print production processes.

• Proven ability to design compelling direct mail campaigns that drive response.

• Experience developing visual assets for digital channels (email, digital advertising, social media).

• Ability to collaborate effectively with cross-functional teams, including marketing strategists and subject matter experts.

• Excellent communication and presentation skills, with the ability to articulate creative rationales and impact to internal and external clients.

• Demonstrated creativity, originality, and a strategic approach to solving marketing challenges through design.

• Self-motivated, curious, detail-oriented, and a strong brand steward.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Skills:

• Experience with email and digital ad platforms (e.g., Figma, Designmodo).

• Experience with animation or motion graphics software (e.g., After Effects).

• Basic understanding of HTML/CSS or email design best practices.

• Knowledge of UX design best practices.

• Experience with competitor research and analysis.

• Ability to provide art direction to vendors or freelance design partners.

• Demonstrated experience with light copywriting (headlines, taglines, call-to-action phrases).

📝 Enhancement Note: The emphasis on "data-driven design," "personalized direct mail tactics and testing," and "performance analytics" indicates that candidates with a strong understanding of marketing operations principles and a KPI-focused design approach will be highly valued. The requirement for experience with specific platforms like Figma and After Effects suggests a need for modern design workflows and potentially animated assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates expertise in direct mail design, including examples of response-driven campaigns and personalized elements.

• Showcase of multichannel campaign work, illustrating the ability to create cohesive visual assets across print, email, digital ads, and social media.

• Case studies or examples highlighting the application of data-driven design principles and how design choices impacted campaign performance (e.g., conversion rates, click-through rates).

• Evidence of strong print production knowledge, including examples of print-ready files and an understanding of production processes.

Process Documentation:

• Demonstrations of workflow design and optimization, particularly for campaign asset creation and delivery.

• Examples of how design processes were implemented or automated to improve efficiency and reduce errors.

• Documentation or explanation of how design performance is measured and analyzed in relation to campaign objectives.

📝 Enhancement Note: Given the performance-oriented nature of this role, the portfolio is critical. It needs to go beyond just showcasing aesthetics to demonstrating a strategic understanding of how design impacts business metrics. Candidates should be prepared to discuss their design process, how they collaborate with data analysts or marketing strategists, and how they use performance data to inform their creative decisions.

💵 Compensation & Benefits

Salary Range: $115,000 - $125,000 per year (based on experience and qualifications).

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401k plan with company matching contributions.

• Flexible Paid Time Off (PTO) policy.

• Short-term and long-term disability insurance.

• Employee Stock Ownership Plan (ESOP), offering unique opportunity for employee ownership.

• Opportunity for bonus based on performance.

Working Hours: Standard full-time hours, approximately 40 hours per week, with flexibility and remote work options available.

📝 Enhancement Note: The salary range provided ($115,000-$125,000) is competitive for a Senior Graphic Designer role with over 10 years of experience, especially in markets like Alpharetta, GA, and Vedra Beach, FL. The inclusion of an ESOP program is a significant benefit, indicating a strong employee-centric culture and a long-term investment in its workforce. The mention of "remote work environment" in the benefits section, alongside the hybrid eligibility in locations, suggests a flexible approach to work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services Marketing / Data Science for Direct Marketing. Lending Science DM specializes in leveraging data science to enhance direct marketing strategies, particularly for financial services clients. This means the company operates at the intersection of creative execution and analytical rigor.

Company Size: The provided data does not specify company size directly. However, the presence of multiple locations and a structured benefits program suggests a medium to large-sized organization.

Founded: The founding date is not provided.

Team Structure:

• The Sr. Graphic Designer will likely be part of a broader Marketing or Creative team.

• This team will involve collaboration with marketing strategists, data scientists, account managers, and potentially other designers or creative professionals.

• The reporting structure is not explicitly defined but would likely be to a Creative Director, Marketing Director, or Head of Marketing Operations.

Methodology:

• Data analysis and insights are central to Lending Science DM's approach, informing creative strategy and campaign execution.

• Workflow planning and optimization are essential for managing client projects efficiently and ensuring timely delivery of high-quality creative assets.

• Automation and efficiency practices are likely employed to streamline processes, especially in direct mail production and campaign deployment.

Company Website: lendingsciencedm.com

📝 Enhancement Note: The company's focus on "Lending Science" and "DM" (Direct Mail) suggests a data-driven, results-oriented culture. For operations professionals, this means a strong emphasis on measurable outcomes, process efficiency, and the strategic application of data to achieve business goals. The creative team's role is integral to translating these data insights into tangible, high-performing marketing materials.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position within the creative function. It implies a significant level of autonomy, responsibility for complex projects, and the capacity to mentor junior team members or guide freelance resources. For an operations-oriented candidate, this level suggests a strategic contribution beyond mere execution, impacting campaign performance and client success.

Reporting Structure: While not explicitly stated, a Senior Graphic Designer typically reports to a Creative Director, Marketing Manager, or Head of Creative/Marketing Operations. This position likely involves close collaboration with marketing strategists and account management teams.

Operations Impact: The operations impact of this role is substantial. By designing direct mail and multichannel campaigns that are optimized for response and conversion, the Sr. Graphic Designer directly influences client acquisition, customer engagement, and ultimately, the revenue generated by those campaigns. Their work is a critical link between marketing strategy and tangible business results, making it a key contributor to the company's GTM (Go-To-Market) success.

Growth Opportunities:

• Operations Skill Development: Opportunity to deepen understanding of performance marketing, direct response principles, and data-driven creative strategies. This can lead to specialization in areas like conversion rate optimization (CRO) through design.

• Leadership Potential: As a senior role, there's potential for growth into a Creative Lead, Art Director, or even a management role overseeing a creative team or specific client accounts, with increased responsibilities for strategy and team guidance.

• Cross-Functional Expertise: Exposure to data science, marketing strategy, and client management can provide a well-rounded understanding of the GTM process, opening doors to roles in marketing operations or campaign management.

• Industry Specialization: Deepening expertise within the financial services marketing sector, a niche with significant demand for skilled professionals.

📝 Enhancement Note: For candidates transitioning from pure design roles, highlighting experience in data interpretation and performance metrics in their portfolio and interviews will be crucial. The "Operations Impact" section emphasizes how this role directly contributes to revenue and GTM objectives, which is a key selling point for operations-minded individuals.

🌐 Work Environment

Office Type: The role is described as having "remote work environment" and "locations" in Alpharetta, GA, and Vedra Beach, FL. This suggests a hybrid model where employees can work from home but may also have access to office spaces in these locations for collaboration, team meetings, or client interactions.

Office Location(s):

• Alpharetta, GA

• Vedra Beach, FL

Candidates may be expected to work from one of these locations on a hybrid basis, or potentially work fully remotely while being based in proximity to these areas for occasional in-person needs.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing strategists, subject matter experts, and potentially client-facing teams, suggesting a dynamic and interactive work environment.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially digital/email platform tools will be provided. The emphasis on data and performance analytics implies strong integration with reporting and analytics tools.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and client presentations, fostering a connected and communicative atmosphere.

Work Schedule: Standard full-time position, approximately 40 hours per week. The mention of "flexible PTO" and "remote work environment" indicates a degree of flexibility in managing work hours, provided that project deadlines and client needs are met.

📝 Enhancement Note: The hybrid nature of the role, combined with specific geographic locations, is important for candidates to understand. The emphasis on collaboration suggests that while remote work is an option, effective communication and presence for key meetings will be expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session where candidates present their portfolio, discuss their design process, highlight key projects (especially direct mail and performance-driven campaigns), and explain their rationale behind design choices and their impact on results.

• Skills Assessment: Potential for a design challenge or skills test to evaluate proficiency in required software and problem-solving abilities in a simulated scenario.

• Behavioral & Situational Interviews: Questions focused on collaboration, problem-solving, handling feedback, managing deadlines, and understanding of marketing objectives and data analytics.

• Final Interview: May involve meeting with senior leadership or key stakeholders to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Highlight Performance: Showcase projects that demonstrate a clear impact on campaign performance (e.g., increased response rates, conversion rates, ROI). Quantify results whenever possible using data.

• Direct Mail Focus: Dedicate a significant portion of your portfolio to direct mail examples, emphasizing innovation, personalization, and effectiveness.

• Multichannel Integration: Include examples that show how you've created a cohesive brand experience across different channels.

• Process & Rationale: Be prepared to walk through your design process for key projects, explaining your strategic thinking, creative choices, and how you addressed client objectives and audience insights.

• Data-Driven Approach: Articulate how you use data, client feedback, and performance analytics to inform your design decisions and iterate on creative.

• Print Production Expertise: Clearly demonstrate your understanding of print production processes and your ability to deliver print-ready files.

Challenge Preparation:

• Be ready to discuss your approach to designing for a specific client objective or target audience, focusing on response and conversion.

• Practice articulating your creative rationale concisely and effectively, linking design elements to desired business outcomes.

• Prepare to discuss how you would approach A/B testing for a direct mail piece or digital ad.

📝 Enhancement Note: The emphasis on a "portfolio review" and "presenting creative concepts with recommendations" means candidates must be prepared to not only show their work but also to sell their work and its strategic value. This is a critical differentiator for operations-focused candidates who can articulate the business impact of their creative contributions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Photoshop, and Illustrator for design and layout.

• Microsoft Office Suite: Proficiency in PowerPoint, Word, and Excel for presentations, documentation, and data handling.

Analytics & Reporting:

CRM & Automation:

• Experience with email marketing platforms and digital advertising platforms is a plus. Familiarity with how CRM data might inform personalized direct mail is also beneficial.

• Basic understanding of HTML/CSS is preferred, suggesting some interaction with web-based or email content management systems.

📝 Enhancement Note: The core requirement is Adobe Creative Suite. However, any experience with digital advertising platforms, email service providers, or basic web technologies (HTML/CSS) will be a significant advantage, bridging the gap between print and digital operations. The ability to understand and integrate with data analytics outputs is paramount.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, with a strong emphasis on using analytics and performance metrics to guide creative strategy and execution.

• Client-Centricity: Focus on delivering tangible results and driving client success through effective, response-oriented marketing campaigns.

• Innovation & Continuous Improvement: Encouragement to stay current with design trends, direct mail innovations, and emerging technologies to enhance creative output and efficiency.

• Collaboration & Communication: Emphasis on working effectively within cross-functional teams and communicating design rationale clearly to stakeholders.

• Efficiency & Quality: Maintaining high standards for design quality while managing multiple projects and deadlines efficiently.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing strategists, data scientists, and account teams, acting as a creative partner in campaign development.

• Feedback & Iteration: An environment that encourages constructive feedback and iterative design processes based on performance data and client input.

• Knowledge Sharing: Opportunities to share best practices, stay updated on industry trends, and potentially mentor junior designers or guide freelance partners.

📝 Enhancement Note: The culture likely values professionals who are not only creative but also business-minded, data-literate, and adept at collaborating to achieve measurable outcomes. This aligns well with the collaborative and results-oriented ethos of revenue and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet stringent performance metrics and drive direct response in a competitive market.

• Translating Data into Design: Effectively interpreting complex data science insights and performance analytics to inform creative strategies and design decisions.

• Managing Multiple Client Demands: Juggling diverse client needs, brand guidelines, and project deadlines in a fast-paced environment.

• Staying Ahead of Trends: Keeping pace with evolving design trends, direct mail innovations, and digital marketing best practices to maintain a competitive edge for clients.

Learning & Development Opportunities:

• Performance Marketing Specialization: Deepen expertise in direct response design, conversion rate optimization (CRO), and data-driven creative strategies.

• Multichannel Campaign Mastery: Expand skills in designing for a broader range of digital channels and understanding their integration with direct mail.

• Client Strategy Engagement: Gain exposure to client marketing strategies and business objectives, enhancing strategic thinking and client consultation skills.

• Mentorship and Leadership: Opportunities to mentor junior designers, lead creative projects, and potentially transition into leadership roles within the creative or marketing operations function.

📝 Enhancement Note: The challenges and growth opportunities highlight the strategic nature of this role. Candidates should view this as an opportunity to evolve their design practice into a performance-driven marketing function, directly contributing to revenue generation and client success.

💡 Interview Preparation

Strategy Questions:

• "Describe a direct mail campaign you designed where performance analytics significantly influenced your creative iteration. What were the results?" (Focus on data-driven design and impact)

• "How do you approach translating complex data science insights into a clear and compelling visual design for a direct mail piece?" (Assessing strategic thinking and data interpretation)

• "Walk us through your process for ensuring brand consistency and impact across multiple channels (direct mail, email, digital ads) for a single campaign." (Evaluating multichannel strategy and brand stewardship)

Company & Culture Questions:

• "What interests you about Lending Science DM's approach to data-driven direct marketing?" (Assessing research and cultural fit)

• "How do you envision your role contributing to the success of our clients' direct marketing campaigns?" (Focus on impact and business acumen)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest direct mail and performance-driven campaign examples. Use clear titles and brief descriptions that highlight the client’s objective and your role.

• Quantify Results: For each relevant project, present key performance metrics (e.g., response rate increase, conversion uplift, ROI improvement) and clearly explain how your design contributed to these outcomes.

• Narrative Approach: Tell the story behind each project: the challenge, your strategy, the creative solution, and the measurable results.

• Process Visualization: Use visual aids or brief explanations to demonstrate your design process, from initial concept to final production.

• Be Prepared for Live Critiques/Challenges: Have a few key pieces ready for a deeper dive, and be ready to discuss your design choices and potential alternative approaches.

📝 Enhancement Note: The interview preparation emphasizes demonstrating a strategic, data-informed approach to design. Candidates should be ready to discuss their process, rationale, and quantifiable impact, showcasing their understanding of marketing operations and GTM objectives.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided application link on rippling.com.

• Customize Your Resume: Tailor your resume to highlight experience in direct mail design, performance marketing, data-driven creative, and multichannel campaign execution. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant work, with a significant emphasis on direct mail and campaigns demonstrating measurable results. Prepare concise case studies for your top projects.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on articulating your strategic approach, design rationale, and quantifiable impact on campaign performance. Be ready to discuss your process and how you collaborate.

• Research Lending Science DM: Understand their business model, client base (especially in financial services), and their emphasis on data science for direct marketing. This will help you align your responses with their operational focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.