Sr. Graphic Designer (Alani Nu & Rockstar)

📍 Job Overview

Job Title: Sr. Graphic Designer (Alani Nu & Rockstar)

Company: Celsius

Location: Boca Raton, Florida, United States

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: August 31, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Execute high-quality visual creative across a diverse range of brand touchpoints, including packaging, campaigns, point-of-sale (POS), retail, digital, and social media for two distinct consumer brands: Alani Nu and Rockstar.

• Translate creative briefs and strategic direction into sophisticated, meticulously crafted visual solutions that resonate with specific target audiences for each brand.

• Manage the end-to-end design execution for assigned projects, from initial concept exploration and development through to final production, ensuring brand consistency and quality.

• Develop and adapt design assets for various formats, including print, digital, social media, and in-store displays, maintaining a cohesive brand aesthetic and high standard of output.

• Collaborate effectively with creative leadership, copywriters, project management, marketing teams, and production partners to bring campaign concepts and brand visions to life seamlessly.

📝 Enhancement Note: This role sits within the creative function of a CPG company, specifically supporting two distinct brands within the energy drink sector. While not a traditional Revenue Operations or Sales Operations role, the emphasis on brand consistency, multi-channel execution, and collaboration with marketing and production partners aligns with the operational aspects of Go-To-Market (GTM) strategies. The successful candidate will need to demonstrate strong project management and cross-functional communication skills, akin to those required in operations roles focused on campaign execution and brand deployment.

📈 Primary Responsibilities

• Develop and execute high-quality creative assets for packaging, marketing campaigns, POS displays, retail environments, digital platforms, and social media channels for both Alani Nu and Rockstar brands.

• Translate creative briefs, strategic objectives, and established creative concepts into visually compelling and thoughtfully designed solutions with a high degree of craft.

• Take full ownership of design execution from initial concept ideation and exploration through to final asset delivery and production, ensuring all deliverables meet brand standards and project requirements.

• Build and adapt a wide array of assets across print, digital, social media, and in-store formats, ensuring visual cohesion, brand integrity, and superior output quality for each unique brand identity.

• Develop detailed layouts, mockups, and visual presentations to clearly and effectively communicate design concepts and solutions to stakeholders and cross-functional teams.

• Actively contribute to concept development by creating mood boards, conducting visual research, exploring design directions, and participating in ideation sessions.

• Support CGI (Computer-Generated Imagery) concepting and development by providing relevant visual references, considering compositional thinking, and contributing to design exploration.

• Maintain an in-depth understanding of both Alani Nu and Rockstar brand visual identities, ensuring each brand's distinct personality, audience, and aesthetic are consistently represented across all deliverables and touchpoints.

• Apply established campaign and brand systems across various channels, formats, and retail environments, meticulously maintaining the integrity and intent of the original creative vision.

• Collaborate closely with copywriters, project managers, marketing leads, and other creative team members to ensure seamless workflow and effective execution of creative work.

• Partner with production teams to guarantee that all final assets adhere to technical specifications, production requirements, and established brand standards.

• Participate actively in creative reviews, thoughtfully incorporating feedback, and bringing a collaborative, solutions-oriented mindset to the iteration process.

• Manage multiple projects and competing priorities simultaneously, maintaining high standards of quality, organization, and accountability against strict deadlines.

• Stay abreast of current design trends, cultural aesthetics, emerging creative tools, and the competitive landscape to inform and enhance creative output.

📝 Enhancement Note: The responsibilities highlight a need for versatility and strong execution capabilities. The emphasis on "applying established campaign and brand systems across channels" and "partnering with production teams" suggests a requirement for operational discipline in design execution, ensuring scalability and consistency, which is crucial for GTM success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior level role, or equivalent practical experience.

Experience: 3–5+ years of professional visual design experience, preferably within an agency setting, an in-house creative team for a consumer-facing brand, or in a similar multi-brand environment.

Required Skills:

• A strong portfolio demonstrating polished design execution across a range of brand identity, campaign, and multi-channel design work is essential.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong foundational skills in layout design, typography, color theory, composition, and visual storytelling.

• Demonstrated ability to translate creative direction and strategic objectives into compelling visual solutions with clarity, precision, and exceptional attention to detail.

• Proven ability to work effectively within established brand systems while also contributing thoughtful design exploration and a distinct visual point of view.

• Capacity to fluidly flex between distinct brand identities, target audiences, and unique visual styles.

• Comfort working independently on assigned projects while also collaborating closely with creative leadership and cross-functional partners.

• Ability to effectively balance multiple projects and competing priorities within tight deadlines, managing time and resources efficiently.

• Strong verbal and written communication skills, with a willingness to collaborate constructively across different disciplines.

• Highly organized, proactive, and accountable, demonstrating initiative and a desire to grow within a fast-paced creative environment.

• Comfortable receiving and integrating feedback, iterating quickly, and contributing positively to the overall creative process.

• Proficiency in applying AI tools such as ChatGPT, Midjourney, and other emerging platforms to enhance creative workflows, accelerate concepting, and unlock new modes of expression. Preferred Skills:

• Proficiency in Figma or other digital design and prototyping platforms.

• Familiarity with Microsoft Office Suite.

• Experience with 3D/CGI concepting and development.

📝 Enhancement Note: The explicit mention of "AI tools such as ChatGPT, Midjourney" indicates a forward-thinking approach to creative workflows, suggesting that candidates who can demonstrate practical application of these tools for efficiency and innovation will be highly valued. This aligns with the broader operational trend of leveraging technology for process optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of brand and campaign work with a clear demonstration of design execution quality.

• Include examples of multi-channel design projects, illustrating the ability to adapt and maintain brand consistency across various platforms (print, digital, social, POS).

• Present case studies that highlight the design process, from initial brief and concept development through to final execution and impact, demonstrating problem-solving skills.

• Showcase specific examples of packaging design, campaign creative, and retail/POS materials that align with the types of work required for Alani Nu and Rockstar. Process Documentation:

• Demonstrate an understanding of workflow design and optimization through project examples, showing how projects move from brief to completion.

• Illustrate methods for asset creation and adaptation, highlighting efficiency in producing variations for different channels and formats.

• Include examples where design decisions were informed by performance data or strategic objectives, showcasing a results-oriented approach to design.

📝 Enhancement Note: For a design role supporting multiple brands, the portfolio must clearly differentiate the work done for each brand, showcasing the ability to manage distinct visual identities. The emphasis on "applying established campaign and brand systems" suggests a need for demonstrating how the candidate can work within existing frameworks while still adding creative value.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Sr. Graphic Designers with 3-5+ years of experience in Boca Raton, Florida, the estimated base salary range is $75,000 - $95,000 annually. This estimation is derived from analysis of similar roles in the South Florida region, considering the consumer packaged goods (CPG) industry and the specific requirements of supporting multiple established brands.

Benefits:

• Comprehensive Medical, Dental, and Vision benefits.

• Long-term and Short-term disability insurance.

• Life insurance coverage.

• 10 Vacation days per year, subject to accrual policy.

• 11 Company-paid holidays.

• 401(k) retirement plan with a Company match.

• Identity theft protection services.

• Legal services.

• Potential for additional compensation, including bonuses and Restricted Stock Units (RSUs), subject to company plans and individual performance.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The role is on-site at the Celsius HQ in Boca Raton, Florida. While the core hours are standard business hours, flexibility may be required to meet project deadlines and campaign launch schedules.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in the specified location and experience level. The inclusion of bonuses and RSUs suggests a performance-driven compensation structure, common in fast-growing CPG companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG), specifically within the rapidly growing energy drink and beverage sector. Celsius Holdings, Inc. operates with a dynamic, innovation-driven approach, aiming to redefine the modern energy experience.

Company Size: Celsius Holdings, Inc. is a publicly traded company with a significant and growing employee base, indicating a structured yet agile corporate environment. This size offers opportunities for career advancement while maintaining a dynamic, fast-paced atmosphere.

Founded: Celsius Holdings, Inc. was founded in 2004. This history provides a foundation of experience in the beverage market, coupled with a continuous drive for innovation and market expansion, particularly through its distinct brands like Alani Nu and Rockstar.

Team Structure:

• This role will be part of the broader Creative team, supporting two distinct brand units. The direct reporting structure is to the Brand Creative Lead (Alani Nu) and the Associate Creative Director (Rockstar), indicating a matrixed reporting relationship for brand-specific oversight.

• The creative team likely operates with a blend of centralized brand strategy and decentralized brand-specific execution, requiring close alignment with marketing and brand management functions.

• Expect close collaboration with copywriters, project managers, marketing specialists, digital strategists, and production partners, fostering a cross-functional team environment. Methodology:

• The company's ethos emphasizes data-driven decision-making, particularly in understanding consumer behavior and market trends to inform brand strategy and creative output.

• Workflow planning and optimization are critical, especially given the need to manage multiple distinct brands and their respective campaigns efficiently.

• A focus on innovation and embracing emerging technologies, such as AI tools, reflects a proactive approach to staying ahead in the competitive CPG market.

Company Website: https://www.celsius.com/

📝 Enhancement Note: The dual-brand responsibility implies a need for adaptability and the ability to switch creative gears seamlessly. Understanding the core values and target audiences for both Alani Nu (wellness, empowering women) and Rockstar (action sports, music culture) is crucial for success in this role and for demonstrating cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level of experience. It requires not just execution skills but also the ability to translate strategic direction, contribute to concept development, and manage projects with a degree of autonomy.

Reporting Structure: The role reports to two different creative leaders, one for Alani Nu and one for Rockstar. This dual reporting structure necessitates strong organizational skills, clear communication, and the ability to prioritize effectively across different brand objectives and leadership styles.

Operations Impact: While not a direct operations role, the Sr. Graphic Designer's work is foundational to the Go-To-Market (GTM) strategy for both brands. High-quality, brand-aligned creative is essential for marketing campaigns, product launches, retail presence, and digital engagement, all of which directly influence consumer perception, brand awareness, and ultimately, sales performance. The designer's ability to execute efficiently and consistently impacts the speed and effectiveness of marketing initiatives.

Growth Opportunities:

• Specialization & Leadership: Potential to deepen expertise in specific brand aesthetics or CPG design, and with proven success, move into Lead Designer or Art Director roles within one of the brands or on new brand initiatives.

• Skill Development: Opportunities to hone skills in emerging areas like AI-assisted design, CGI, and advanced digital/social media creative, keeping pace with industry advancements.

• Cross-Brand Exposure: Gaining experience across two distinct brand identities provides a broad portfolio and understanding of diverse market segments, enhancing future career mobility within CPG or agency environments.

• Strategic Contribution: As a senior member, opportunities to contribute more significantly to creative strategy and concept development, influencing the visual direction of major campaigns.

📝 Enhancement Note: The dual-reporting structure is a key element to consider. Candidates should be prepared to discuss how they manage competing priorities and communicate effectively with multiple stakeholders. This is a common operational challenge in larger organizations.

🌐 Work Environment

Office Type: This is an 'in-office' position at the Celsius Headquarters in Boca Raton, Florida. The environment is expected to be dynamic and collaborative, typical of a fast-growing CPG company.

Office Location(s): The role is based at Celsius HQ in Boca Raton, Florida. This location provides access to the core operational and creative teams.

Workspace Context:

• The workspace is designed to foster collaboration, likely featuring open-plan areas, meeting rooms, and dedicated creative zones to facilitate interaction between designers, marketers, and other creative professionals.

• Access to necessary design tools and technology, including Adobe Creative Suite and potentially Figma and AI platforms, will be provided.

• Frequent interaction with creative leadership, brand managers, copywriters, and project managers is expected, promoting a team-oriented approach to creative problem-solving.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week, during standard business hours. However, the fast-paced nature of the CPG industry and brand launches may necessitate occasional flexibility to meet critical deadlines.

📝 Enhancement Note: The emphasis on "in office" work suggests a preference for in-person collaboration, which is often beneficial for creative brainstorming and rapid iteration. Candidates should be comfortable with this on-site requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio link to assess foundational skills, experience, and brand alignment. Ensure your portfolio clearly showcases relevant work for Alani Nu and Rockstar's target demographics and aesthetics.

• Creative Assessment: Likely involves a design challenge or a portfolio review session with creative leadership. Be prepared to walk through your process, explain design decisions, and articulate how you would approach projects for Alani Nu and Rockstar.

• Team/Stakeholder Interviews: Meetings with various team members, including brand leads, marketing managers, and potentially other designers, to evaluate collaboration skills, cultural fit, and understanding of brand objectives.

• Final Round: May involve a discussion with senior leadership to assess strategic thinking, overall fit with the company culture, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize work that demonstrates versatility across different mediums and styles, particularly those that align with CPG, wellness, or lifestyle brands.

• Showcase Brand Fluency: Clearly distinguish between work created for different brands. If you have experience with similar brand archetypes or target audiences as Alani Nu or Rockstar, highlight these projects.

• Detail Your Process: For each project, explain the brief, your creative approach, challenges faced, solutions implemented, and the impact of your design. Use visuals (sketches, mockups, final assets) to tell the story.

• Highlight AI/CGI Use: If you have used AI tools or have CGI experience, clearly mark these projects and explain how these technologies enhanced your creative output or efficiency.

• Tailor to Celsius: Research Celsius, Alani Nu, and Rockstar extensively. Your presentation should demonstrate an understanding of their brand voices, target audiences, and current market positioning.

Challenge Preparation:

• Understand Brand Nuances: Be ready to discuss how you would differentiate Alani Nu and Rockstar creatively while maintaining brand integrity.

• Problem-Solving Scenarios: Prepare to discuss how you handle tight deadlines, conflicting feedback, or challenging creative briefs.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite, Figma, and AI tools, and how you leverage them in your workflow.

📝 Enhancement Note: The dual brand responsibility means your portfolio should ideally showcase the ability to manage distinct visual identities. If you don't have direct experience with brands as diverse as Alani Nu and Rockstar, highlight projects where you've successfully adapted to different client needs or brand guidelines.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential, with advanced proficiency expected in Photoshop, Illustrator, and InDesign for all aspects of design execution.

• Figma: Frequently used for digital design, prototyping, and collaborative workflows; familiarity is a strong plus.

• AI Tools: Proficiency in applying AI platforms like ChatGPT for ideation and Midjourney for visual concepting is explicitly required, indicating their integration into the creative process.

Analytics & Reporting: While not a primary focus for this design role, an understanding of how design impacts engagement metrics (e.g., social media engagement, click-through rates on digital ads) is beneficial. Basic familiarity with analytics dashboards may be advantageous for understanding campaign performance.

CRM & Automation: Not directly applicable to this role, as it's a creative position rather than an operations role focused on CRM systems.

📝 Enhancement Note: The explicit requirement for AI tool proficiency is a key differentiator. Candidates should be prepared to discuss practical applications of these tools in their design workflow, demonstrating how they enhance creativity, speed up concepting, or lead to novel visual expressions.

👥 Team Culture & Values

Operations Values:

• Innovation & Boldness: A culture that encourages thinking outside the box and pushing creative boundaries to redefine the energy drink category.

• Collaboration & Inclusivity: Emphasis on teamwork, shared ideas, and creating a welcoming environment where diverse perspectives are valued.

• Passion & Energy: A drive to excel and bring enthusiasm to all aspects of work, mirroring the energy of the brands they represent.

• Speed & Agility: The ability to move quickly and adapt in a fast-paced market, common in the CPG industry.

• Craftsmanship & Quality: A commitment to producing high-quality, polished creative work that reflects well on the brands.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, copy, project management, and production teams, requiring strong communication and partnership.

• Feedback Culture: An environment where constructive feedback is welcomed and used for iteration and improvement, fostering continuous learning.

• Brand Stewardship: A shared responsibility to protect and enhance the distinct identities of Alani Nu and Rockstar, ensuring consistency and authenticity.

📝 Enhancement Note: The company culture is described as dynamic and energetic, mirroring the brands. Candidates should demonstrate an enthusiastic and collaborative spirit, with a proven ability to work effectively in a fast-paced, team-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Dual Brand Management: Effectively managing and differentiating the distinct visual identities, target audiences, and brand voices of Alani Nu and Rockstar simultaneously.

• Pace of CPG: Adapting to the rapid product development cycles, marketing campaigns, and competitive pressures inherent in the consumer packaged goods industry.

• Balancing Brand Integrity and Innovation: Maintaining established brand systems while also exploring new creative avenues and incorporating emerging trends and technologies like AI.

• Stakeholder Management: Navigating feedback and aligning creative vision across multiple stakeholders and leadership figures for each brand.

Learning & Development Opportunities:

• Advanced Creative Technologies: Deepen expertise in AI-driven design tools, CGI, and digital creative platforms.

• Brand Strategy Exposure: Gain deeper insight into brand management, consumer marketing, and Go-To-Market strategies within the CPG sector.

• Industry Trends: Stay at the forefront of design, marketing, and cultural trends relevant to the energy, wellness, and lifestyle beverage markets.

• Mentorship: Opportunities to learn from experienced creative leaders and contribute to the development of junior team members as experience grows.

📝 Enhancement Note: The primary challenge will be maintaining distinct creative output for two very different brands. Candidates should highlight past experiences where they've successfully juggled multiple projects or brand identities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a campaign concept for Alani Nu versus Rockstar, considering their distinct audiences and brand personalities?" (Prepare to discuss your creative process and how you tailor strategies.)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Focus on communication, negotiation, and problem-solving skills.)

• "How have you used AI tools like Midjourney or ChatGPT in your design workflow to enhance efficiency or creativity? Can you provide a specific example?" (Be ready to discuss practical applications and outcomes.)

• "What are your thoughts on the current visual landscape for energy drinks and wellness beverages? Where do you see opportunities for Alani Nu and Rockstar?" (Demonstrate market awareness and strategic thinking.) Company & Culture Questions:

• "What excites you about Celsius and specifically the Alani Nu and Rockstar brands?" (Show genuine interest and research.)

• "How do you contribute to a collaborative and inclusive team environment?" (Align with company values.)

• "Describe your experience working in a fast-paced, high-growth company." (Highlight adaptability and resilience.) Portfolio Presentation Strategy:

• Storytelling is Key: For each project, tell a compelling story about the challenge, your creative solution, and the results.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, successful product launch).

• Showcase Versatility: Clearly demonstrate your ability to work across different mediums and styles, and specifically highlight any experience with packaging, POS, or multi-channel campaigns.

• Highlight AI/CGI: Explicitly call out projects where AI or CGI was used and explain the value it brought.

📝 Enhancement Note: Be prepared to discuss not just your design skills, but also your operational approach to managing projects, deadlines, and feedback within a team structure. Your ability to integrate AI tools effectively will be a significant point of discussion.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio link is prominently displayed on your resume and that the portfolio itself is curated to showcase your most relevant brand, campaign, and multi-channel design work, with a clear emphasis on CPG, lifestyle, or wellness aesthetics.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, AI tools (ChatGPT, Midjourney), brand identity development, packaging design, and campaign execution. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, brand understanding, and experience with dual-brand management. Prepare specific examples for behavioral questions and be ready to discuss your approach to creative challenges.

• Company Research: Thoroughly research Celsius Holdings, Inc., Alani Nu, and Rockstar. Understand their brand missions, target audiences, recent campaigns, and competitive landscape. This will be crucial for demonstrating your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.