Sr. Director, Marketing Web Product, UX, and Digital Experience

<p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">DeVry University strives to close our society&rsquo;s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces. <br><br>Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.</span></p><p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Opportunity</span></strong></span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">We are seeking a highly strategic and performance-driven leader to join our marketing team as <strong>Sr. Director, Marketing &ndash; Web Product, UX &amp; Digital Experience</strong>, reporting to the <strong>VP of Performance and Digital Marketing</strong>.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">This critical leadership role will define and lead DeVry University&rsquo;s digital experience strategy across web product management, user experience, SEO, AI-powered discovery optimization, and conversion performance. The role will own the vision, roadmap, innovation strategy, and business outcomes for DeVry.edu, ensuring an exceptional, modern, audience-first experience that drives awareness, engagement, consideration, and enrollment conversion.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">As Sr. Director, Marketing &ndash; Web Product, UX &amp; Digital Experience, you will lead the evolution of DeVry.edu into a high-performing, intelligent, and conversion-focused digital ecosystem. This includes advancing UX, technical SEO, AI search visibility, site performance, personalization strategy, and modern digital experiences that meet prospective students where they increasingly discover and evaluate brands &mdash; including traditional search, AI-driven search experiences, conversational interfaces, and generative engines.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">You will focus on accelerating organic growth, improving engagement and conversion performance, modernizing the university&rsquo;s digital presence, and building scalable web capabilities aligned with evolving user behaviors and emerging technologies.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">The ideal candidate is a strategic digital leader with deep expertise in website product strategy, SEO, UX optimization, AI-enabled discovery trends, analytics, experimentation, and cross-functional leadership. You are passionate about creating intuitive, data-informed experiences that connect users to the right information at the right moment while driving measurable business impact.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">You will operate collaboratively across Marketing, IT, Enrollment, Analytics, and Academic teams to drive innovation and performance while fostering a culture of experimentation, continuous optimization, and audience-centric thinking.</span></p> <div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Responsibilities</span></strong></span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Leadership</span></strong></span></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Create and lead the vision for DeVry University&rsquo;s digital experience transformation informed by audience insights, competitive analysis, AI search trends, and modern web best practices.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Lead strategic improvements across web product, UX, SEO, AI discoverability, and digital engagement in alignment with brand and enrollment objectives.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Serve as the organization&rsquo;s thought leader for modern digital experiences, AI-driven discovery, search evolution, and web innovation.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Influence stakeholders across Marketing, IT, Enrollment, and leadership teams to align priorities, drive execution, and deliver measurable business outcomes.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Build and develop a high-performing team culture grounded in accountability, innovation, collaboration, and continuous improvement.</span></li> </ul> <div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Collaboration</span></strong></span></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Partner cross-functionally with IT, Enrollment, Analytics, Brand, and Content teams to ensure digital initiatives support university strategies while maintaining strong performance, scalability, and conversion outcomes.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Collaborate closely with content and communications teams to align messaging, content architecture, SEO strategy, and AI discoverability initiatives.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Work with analytics and insights teams to establish KPIs, forecasting models, testing priorities, and performance reporting.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Partner with technology teams to optimize the web technology stack, integrations, CMS capabilities, and site performance.</span></li> </ul> <div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Web Product Strategy &amp; Digital Experience</span></strong></span></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Define and execute the website product strategy and roadmap focused on engagement, discoverability, usability, and enrollment growth.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Drive modernization of the university&rsquo;s web experience using audience insights, behavioral data, experimentation, and emerging technologies.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Lead ongoing optimization of website navigation, information architecture, landing pages, mobile experiences, and conversion pathways.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Establish scalable experimentation and CRO programs including A/B testing, multivariate testing, and personalization strategies.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Develop business cases and prioritization frameworks to guide digital investments and roadmap decisions.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Provide ongoing reporting and executive-level visibility into roadmap progress, business impact, and optimization opportunities.</span></li> </ul> <div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">SEO, AI Optimization (AIO) &amp; Generative Engine Optimization (GEO)</span></strong></span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Lead an SEO-first and AI-discovery-ready strategy to improve organic visibility, search rankings, traffic quality, and conversion outcomes.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Develop and evolve DeVry&rsquo;s strategy for emerging search and discovery behaviors including:</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">AI-generated search experiences </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Conversational search </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Generative engine optimization (GEO) </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">AI optimization (AIO) </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Zero-click search environments </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Semantic and entity-based search </span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Partner with content teams to ensure all digital content aligns with Google EEAT standards, helpful content principles, structured search intent, and AI discoverability best practices.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Advance technical SEO initiatives including:</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Structured data/schema markup </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Site speed optimization </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Crawlability/indexation </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Internal linking </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Semantic content architecture </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Accessibility optimization </span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Leverage analytics and SEO platforms (Google Analytics, Search Console, AthenaHQ, SEO Clarity, etc.) to monitor performance, identify opportunities, and continuously refine strategies.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Lead agency relationships supporting SEO, UX research, analytics, accessibility, and digital optimization initiatives.</span></p> <div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">User Experience &amp; Website Optimization</span></strong></span></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Lead the evolution of DeVry.edu into a modern, intuitive, high-performing digital experience centered on audience needs and conversion optimization.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Define requirements and priorities for ongoing website enhancements in partnership with IT and development teams.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Drive UX improvements including:</span></li> </ul> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="circle"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Navigation optimization </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Mobile-first experiences </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Accessibility compliance </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Content discoverability </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Engagement flows </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Conversion pathways </span></li> </ul> </ul> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Ensure ADA compliance, responsive design standards, accessibility best practices, and performance optimization across the digital ecosystem.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Champion user-centered design principles informed by research, analytics, testing, and behavioral insights.</span></li> </ul> <div style="margin: 0in 0in 8pt 0.25in; text-align: center; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Technology, Innovation &amp; Analytics</span></strong></span></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Own the website CMS strategy, digital experience platform evolution, and supporting integrations across analytics, personalization, and optimization technologies.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Lead data-driven decision-making using insights from web analytics, CRO testing, SEO performance, user behavior analysis, and engagement metrics.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Evaluate and implement emerging technologies, AI capabilities, and modern web tools that enhance discoverability, personalization, operational efficiency, and user experience.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Define and manage KPIs, dashboards, forecasts, and performance reporting tied to traffic quality, engagement, conversion, and enrollment outcomes.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Drive a culture of rigorous measurement, experimentation, and continuous optimization.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Stay ahead of evolving digital trends, AI search developments, web technologies, and audience behavior shifts.</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Qualifications</span></strong></span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Required</span></strong></span></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">10+ years of experience in digital product leadership across web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing with extensive experience building modern, high-performing web experiences.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Bachelor&rsquo;s degree in marketing, business, computer science, digital media, or related field.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Demonstrated expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Experience with highly regulated industries &ndash; EDU preferred.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Strong understanding of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO).</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Demonstrated mastery of technical and content SEO best practices, including Google EEAT guidance, structured content, semantic search, and organic growth strategies.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Experience leading website modernization initiatives and developing audience-first digital experiences that drive measurable business impact.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Strong understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Hands-on experience with CMS platforms (Adobe Experience Manager, Drupal, or similar), Google Analytics, SEO platforms, testing tools, and modern web technologies.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Data-driven mindset with strong analytical, experimentation, and problem-solving capabilities.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Excellent project leadership and stakeholder management skills with the ability to align multiple teams and priorities.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Strong communication and executive presentation skills with the ability to translate insights into actionable recommendations.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Experience leading and developing high-performing teams in fast-paced, performance-oriented environments.</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; line-height: 115%; font-family: arial, helvetica, sans-serif;">Demonstrated ability to deliver high-quality work on time and within budget.</span></li> </ul><p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">This position is eligible for an annual incentive bonus.&nbsp;</span></p> <p style="margin: 0in; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 12pt; font-family: Arial, sans-serif;">*This job will be posted for 30 days from the posting date.</span></p> <p style="margin: 0in; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;"><br><span style="font-size: 12pt; font-family: Arial, sans-serif;"><strong>DeVry University offers benefit options for full-time colleagues, including:</strong></span></p> <p style="margin: 0in; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">&nbsp;</p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">401k with up to 6% company match </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Tuition assistance and career development opportunities </span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: Arial, sans-serif;" data-olk-copy-source="MessageBody">Remote &amp; hybrid opportunities</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Comprehensive health coverage (medical, dental, vision, and mental health) </span></li> <li style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="border-width: 0px; font-style: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: Arial, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-language-override: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit;" data-olk-copy-source="MessageBody">FSA/HSA options, disability &amp; life insurance</span></li> </ul> <p style="margin: 0in; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">&nbsp;</p> <p style="margin: 0in; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 12pt; font-family: Arial, sans-serif;">Benefits vary based on employment status.&nbsp;<br><br>We believe that a vibrant and collaborative workplace is essential to our educational mission and the success of our community. We are committed to a workplace environment where all colleagues feel valued, respected, and supported.&nbsp;</span></p> <p style="margin: 0in; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;"></p>