Senior Product Designer, London, UK

📍 Job Overview

Job Title: Senior Product Designer

Company: Eucalyptus

Location: London, UK

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-11-05

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design ownership across connected user surfaces, from initial problem definition and research to final delivery and iteration.

• Focus on moving key commercial metrics such as activation, conversion within regulated intake processes, retention, and patient adherence through thoughtful, user-centered design solutions.

• Develop designs that effectively build trust and comply with the requirements of a regulated healthcare market.

• Collaborate with cross-functional teams including engineering, product management, and clinical staff to translate complex user needs and business objectives into intuitive and impactful design experiences.

• Leverage AI-assisted tools and workflows to enhance efficiency in prototyping, testing, and iterating on design solutions, contributing to tighter build-measure-learn loops.

📝 Enhancement Note: The core of this role revolves around taking full accountability for a designated product area, not just executing assigned screens. This implies a strong emphasis on strategic thinking, problem definition, and a data-driven approach to design, directly linking design efforts to tangible business outcomes within a highly regulated industry. The integration of AI into the design workflow is presented as a key differentiator and efficiency driver.

📈 Primary Responsibilities

• Own and lead the design process for a specific problem area across multiple user interfaces and platforms, from initial concept through to post-launch analysis and iteration.

• Conduct user research, usability testing, and data analysis to deeply understand user needs, pain points, and behaviors within the context of digital healthcare.

• Define and refine product requirements by translating ambiguity into actionable design specifications, utilizing research findings, data insights, and stakeholder input.

• Develop high-fidelity mockups, prototypes, and user flows that clearly articulate design solutions, focusing on exceptional visual craft, typography, spacing, color, and motion.

• Write clear, concise, and compliant UX copy that supports user journeys and adheres to regulatory requirements in the healthcare space.

• Design and contribute to a robust Design System, ensuring consistency, scalability, and efficiency across the product suite.

• Implement and analyze A/B tests and other validation experiments to measure the impact of design decisions on key commercial and clinical metrics.

• Proactively identify opportunities for design improvement and innovation, raising the design bar for the entire team and mentoring junior designers.

• Integrate AI-powered tools and methodologies, such as Claude Code and Cursor, into the design workflow to accelerate prototyping and testing cycles.

• Ensure all designs meet high standards of accessibility, adhering to inclusive design principles without explicit prompting.

📝 Enhancement Note: The responsibilities highlight a "full-stack" design approach, encompassing research, IA, UX writing, and visual design, with a specific mandate to influence commercial outcomes and operate within regulatory constraints. The expectation to "raise the bar" and mentor junior designers indicates a senior-level contribution beyond individual task execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, human-computer interaction, or a related field is implied through the experience and skill requirements.

Experience: Typically 5 to 8 years of progressive experience in product design, with a proven track record of owning design problems end-to-end and demonstrating significant influence at a team level.

Required Skills:

• Problem Definition: Ability to deeply understand, scope, and define complex problems using research, data, and cross-functional input, leading to well-packaged solutions for development teams.

• Visual Craft: Exceptional command of typography, spacing, color theory, motion design, and micro-interactions, applied with strategic intent to enhance user experience and build trust.

• Accessibility Design: Proficient in designing inclusively, understanding the principles and rationale behind accessibility standards, and making informed design judgments that go beyond checklist compliance.

• Systems Thinking: Capability to design holistically across multiple platforms and interfaces (mobile, web, AI-native), contributing to and leveraging a cohesive Design System for scalability and consistency.

• Product & Commercial Sense: Strong understanding of product strategy, commercial awareness, and the ability to connect design decisions to key business metrics like activation, conversion, and retention.

• Communication Skills: Ability to articulate design decisions, rationale, and trade-offs clearly, specifically, and with conviction to diverse stakeholders.

• Working in the Open: Proactive in sharing work early and often, actively seeking and incorporating critique to elevate design quality and foster a collaborative environment.

• AI Workflow Integration: Experience and comfort using AI-assisted tools (e.g., Claude Code, Cursor) for prototyping, testing, and accelerating design-build-measure-learn cycles.

• UX Writing: Skill in crafting clear, concise, and compliant copy for regulated digital health products, balancing user experience with compliance requirements.

• Research & Validation: Experience conducting user research, usability testing, and setting up/analyzing A/B tests to validate design hypotheses and measure impact.

Preferred Skills:

• Experience within the digital healthcare or regulated industry sector.

• Contributions to or significant use of established Design Systems.

• Familiarity with specific AI prototyping tools beyond those explicitly mentioned.

• Experience with information architecture for complex digital products.

📝 Enhancement Note: The qualifications emphasize a blend of strategic, craft, and technical skills, with a significant focus on the ability to influence business outcomes and operate effectively within a regulated environment. The explicit mention of AI tools suggests a forward-thinking design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase problem-solving capabilities that have demonstrably moved commercial levers, not just aesthetically pleasing screens.

• Provide evidence of tangible outcomes achieved through your design work, including specific metrics and their before-and-after context.

• Detail the craft and care put into the final execution of your designs, highlighting attention to detail in visual design and user experience.

• Illustrate your contribution to the evolution or application of a Design System, demonstrating an understanding of scalable design.

• Explain how AI tools were utilized within your workflow to tighten build-measure-learn loops and improve process efficiency.

• Demonstrate conciseness and clarity in your written explanations, mirroring your communication style. Process Documentation:

• Evidence of defining and documenting complex problems, breaking them down into manageable components for team execution.

• Examples of how you have researched, designed, tested, and iterated on features or products, showing a full lifecycle approach.

• Documentation of contributions to or utilization of Design Systems, including principles, components, and their application.

• Clear articulation of how your design work has influenced commercial outcomes or improved patient adherence/retention metrics.

• Case studies detailing the setup and honest analysis of A/B tests or other validation experiments.

📝 Enhancement Note: The portfolio requirements are highly specific and outcome-oriented, demanding evidence of commercial impact and process efficiency, particularly through AI integration. This signals a pragmatic and results-driven design culture.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 5-8 years of experience, a competitive salary range would typically fall between £65,000 - £90,000 per annum. This estimate considers the company's growth stage, the seniority of the role, and the cost of living in London.

Benefits:

• Ownership Stake: Employee options program providing a stake in the company's growth.

• Professional Development: Annual development budget and 3 days of dedicated professional development leave to foster continuous learning and skill enhancement.

• Flexible Working: Hybrid work model with 3 days per week in the Old Street office, designed to balance collaboration and focused work.

• Health & Wellness: Private health insurance (Vitality) or a monthly wellness allowance for personalized well-being choices.

• Time Off: Generous 25 days of holiday allowance, enhanced parental leave, and a "work from anywhere" policy for 3 weeks annually.

• Team Engagement: Vibrant office culture with regular social events, clubs, sports, and seasonal activities to foster team connection.

Working Hours: The role is likely based on a standard 40-hour work week, with the hybrid model offering flexibility in how those hours are structured between home and office.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in London and the stated experience level. The benefits package is comprehensive, emphasizing employee ownership, continuous growth, and a strong work-life balance, which are attractive to senior-level professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare / Consumer Health Technology. Eucalyptus operates at the intersection of technology and healthcare, aiming to disrupt traditional models with personalized, accessible, and empathetic care. The company is part of Hims & Hers, a broader global consumer healthcare platform.

Company Size: Part of a larger, established global platform (Hims & Hers), with Eucalyptus itself likely growing rapidly. The description implies a dynamic, fast-moving environment with significant ambition.

Founded: Eucalyptus is a growing family of digital health clinics, with specific mentions of Pilot, Kin, and Software. While the founding date of Eucalyptus isn't specified, its integration with Hims & Hers (founded in 2017) suggests a relatively young but rapidly scaling organization.

Team Structure:

• The design team is expected to be collaborative, with senior designers mentoring junior members.

• Close partnership with care teams (prescribers, nurses, health coaches, pharmacists, dietitians) and cross-functional teams (product, engineering) is a cornerstone of the operational model.

• The emphasis on "working in the open" suggests a culture of transparency and shared feedback. Methodology:

• Data-Driven Design: Decisions are informed by metrics, research, and commercial awareness.

• User-Centricity: A strong "patient-first mindset" guides all design and product decisions.

• Agile Iteration: Continuous feedback, testing, and iteration are core to the product development lifecycle.

• AI Integration: Leveraging AI tools for workflow enhancement and efficiency is a stated practice.

• Regulated Market Compliance: Design processes and outputs must adhere to strict regulatory standards.

Company Website: eucalyptus.health

📝 Enhancement Note: The company culture is characterized by ambition, a patient-first approach, and a commitment to innovation, particularly through technology and AI. The integration with a larger platform like Hims & Hers provides resources and scale, while Eucalyptus maintains a focus on specific healthcare verticals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position with significant responsibility. It implies the ability to operate autonomously, influence strategic direction within a product area, and contribute to the growth of the design function itself. The role is expected to "raise the bar" and mentor others, suggesting leadership potential.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Design, or a Product Lead, depending on the organizational structure. They will work closely with Product Managers and Engineering Leads.

Operations Impact: The role is designed to directly impact commercial outcomes (activation, conversion, retention, adherence) and, crucially, patient outcomes within a regulated healthcare environment. The work is positioned as world-changing, contributing to the company's goal of becoming the world's largest international digital healthcare company.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives within problem areas, and potentially grow into a Design Lead or Manager role.

• Skill Specialization: Deepen expertise in areas like regulated market design, AI-assisted design workflows, systems thinking, and user research.

• Strategic Influence: Contribute to product strategy and roadmap planning, influencing the direction of the healthcare platform.

• Cross-functional Expertise: Develop a strong understanding of clinical operations, product management, and engineering processes within a fast-paced tech environment.

• Global Impact: Work on a product with a global reach, impacting millions of patients across multiple countries and conditions.

📝 Enhancement Note: This role offers substantial growth potential, moving beyond pure design execution to strategic influence, leadership, and impact on a global scale within a critical industry. The emphasis on continuous learning and mentorship is a key aspect of career progression here.

🌐 Work Environment

Office Type: The role specifies a hybrid setup, with 3 days per week in the Old Street office. This suggests a modern office environment designed to facilitate both focused individual work and collaborative team activities.

Office Location(s): Old Street, London. This is a well-known tech hub in London, offering good connectivity and a vibrant ecosystem.

Workspace Context:

• Collaboration: The office environment is designed to foster collaboration, likely with dedicated spaces for team meetings, workshops, and brainstorming sessions.

• Tools & Technology: Access to standard design software, AI-assisted tools (Claude Code, Cursor), and company-specific platforms for communication and project management.

• Team Interaction: Opportunities to engage directly with Product Managers, Engineers, Researchers, and other designers, as well as potentially clinical stakeholders.

Work Schedule: A standard 40-hour work week is implied, with flexibility afforded by the hybrid model. The emphasis on "working in the open" and iterative development suggests a dynamic pace where occasional flexibility might be needed, balanced by the generous time-off policies.

📝 Enhancement Note: The hybrid model in a prime London tech location offers a balance between in-person collaboration and personal flexibility, catering to modern work preferences. The office environment is likely conducive to the fast-paced, innovative culture described.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, with a strong emphasis on your portfolio. Applications without a portfolio will not be considered.

• Portfolio Review: A deep dive into your portfolio, focusing on problem-solving that moved commercial levers, evidence of outcomes, craft, Design System contributions, and AI workflow integration.

• Design Challenge/Case Study: You may be asked to present a case study from your portfolio or tackle a specific design problem, demonstrating your approach to problem definition, visual craft, systems thinking, and communication.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially clinical stakeholders to assess collaboration skills, communication style, and understanding of the healthcare domain.

• Cultural Fit Assessment: Evaluation of your "patient-first mindset," collaborative spirit, and curiosity.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, the commercial or patient outcome achieved, and the metrics that demonstrate success.

• Show Your Process: Detail your research, ideation, design iterations, and how you incorporated feedback and data. Explain your decision-making process.

• Highlight Craft & Detail: Showcase the quality of your visual design, typography, micro-interactions, and UX writing.

• Demonstrate Systems Thinking: Explain how your work fits into a larger design system or across multiple platforms.

• Integrate AI Narrative: Explain specifically how AI tools improved your workflow, efficiency, or the outcome of your projects.

• Be Concise and Clear: Your written explanations should be as polished and impactful as your designs.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with digital healthcare, patient journeys, and the challenges of regulated markets.

• Structure Your Approach: Prepare to define the problem, identify key stakeholders, outline research methods, propose design solutions, and define success metrics.

• Articulate Trade-offs: Be ready to discuss design decisions, including why certain approaches were chosen over others, and acknowledge any constraints or compromises.

• Showcase Collaboration: Prepare examples of how you've worked effectively with cross-functional teams.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as a primary screening tool, requiring candidates to demonstrate tangible impact and a modern, AI-integrated design workflow. Interview stages will likely assess strategic thinking, execution quality, and cultural alignment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (implied standard for modern design teams), Sketch, Adobe Creative Suite.

• AI-Assisted Design: Claude Code, Cursor (explicitly mentioned for coding/prototyping).

• Design Systems: Experience with creating, contributing to, or extensively using Design Systems.

• Collaboration & Communication: Slack, Jira, Confluence, Asana (or similar project management/collaboration tools).

Analytics & Reporting:

• A/B Testing Platforms: Optimizely, VWO, or internal experimentation tools.

• Analytics Platforms: Google Analytics, Amplitude, Mixpanel (or similar for tracking user behavior and commercial metrics).

• Data Visualization: Tableau, Looker (or similar for interpreting and presenting data insights).

CRM & Automation:

• While not directly a designer's primary tool, understanding how design impacts CRM and marketing automation workflows can be beneficial. Salesforce, HubSpot (or similar).

📝 Enhancement Note: The technology stack includes standard industry-leading design tools, with a specific emphasis on AI-driven prototyping and coding tools. Proficiency in data analysis and experimentation platforms is also crucial for demonstrating commercial impact.

👥 Team Culture & Values

Operations Values:

• Patient-First Mindset: All decisions prioritize patient outcomes, balancing commercial growth with clinical safety and care. This means designing for accessibility, trust, and simplicity in complex health journeys.

• Collaborative Creation: A strong emphasis on working effectively across product, engineering, and clinical domains. Ideas are valued from all sources, and feedback is actively sought and incorporated.

• Curiosity & Continuous Learning: A drive to ask "why," understand users and problems deeply, and embrace learning new tools and approaches, including AI.

• Impact & Ownership: Taking full responsibility for a problem area and driving it to deliver meaningful commercial and patient impact.

• Craftsmanship & Quality: A non-negotiable commitment to high standards in visual design, interaction, and UX writing.

Collaboration Style:

• Open and Iterative: Sharing work early and often, using critique to sharpen designs, and fostering a transparent feedback culture.

• Cross-Functional Partnership: Working closely with product managers, engineers, researchers, and clinical experts to ensure holistic product development.

• Mentorship and Growth: Senior members actively support and elevate junior designers, fostering a collective growth environment.

📝 Enhancement Note: The culture is built around a strong sense of purpose (patient outcomes), collaborative innovation, and a commitment to excellence in both design execution and business impact. The integration of AI reflects a forward-thinking approach to team operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulated Markets: Designing for a regulated healthcare environment requires a deep understanding of compliance, trust-building, and ethical considerations, which can add complexity to the design process.

• Balancing Commercial and Clinical Goals: Effectively mediating the often-competing demands of commercial growth and patient safety/clinical efficacy.

• Scaling Design Systems: Ensuring design consistency and efficiency across a growing platform and diverse set of conditions/geographies.

• Integrating Emerging Technologies: Staying ahead of the curve with AI and other emerging technologies to maintain a competitive edge and enhance workflows.

• Driving Meaningful Impact: Consistently demonstrating measurable impact on both commercial metrics and patient outcomes in a complex domain.

Learning & Development Opportunities:

• Advanced AI in Design: Deepen expertise in leveraging AI tools for rapid prototyping, code generation, and user research analysis.

• Regulated Industry Design: Gain specialized knowledge in designing for compliance, data privacy, and trust in healthcare.

• Product Strategy & Leadership: Develop skills in influencing product roadmaps, strategic planning, and potentially leading design teams.

• Cross-Disciplinary Knowledge: Expand understanding of clinical workflows, medical compliance, and business operations within digital health.

• Global Product Development: Contribute to products that serve millions of patients worldwide, offering exposure to diverse markets and user needs.

📝 Enhancement Note: The role presents significant challenges that are also rich learning opportunities, particularly around navigating regulated industries and leveraging new technologies like AI to drive impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a problem area end-to-end. What was the problem, how did you define it, what was your design process, and what was the commercial outcome?" (Focus on your process, metrics, and impact.)

• "How do you balance user needs, business goals, and regulatory constraints in your design decisions? Can you provide an example?" (Highlight your patient-first mindset and commercial sense.)

• "Tell us about a time you significantly influenced the direction of a product or team through your design work. How did you achieve this?" (Showcase your seniority, communication, and influence.)

• "How have you used AI tools in your design workflow? Can you walk us through a specific example where AI helped you iterate faster or achieve a better outcome?" (Be ready to discuss specific tools and workflow improvements.) Company & Culture Questions:

• "Why are you passionate about working in healthcare, and specifically with Eucalyptus's mission?" (Connect your personal values to the company's purpose.)

• "How do you approach giving and receiving critique? Can you give an example of how you've used feedback to improve your work?" (Demonstrate your collaborative creation and open working style.)

• "Describe a situation where you had to be a beginner to learn something new. How did you approach it?" (Showcase your curiosity and growth mindset.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: Problem -> Your Role -> Process -> Solution -> Impact (with metrics) -> Learnings.

• Quantify Your Impact: Use numbers, percentages, and clear before-and-after comparisons to demonstrate the commercial or patient outcomes of your work.

• Showcase Craft and Detail: Be prepared to zoom in on specific UI elements, micro-interactions, or UX copy to highlight the quality of your execution.

• Explain AI Integration: Clearly articulate where and how AI tools were used, focusing on the benefits to your workflow and the project outcome.

• Be Concise and Opinionated: Present your work with confidence, clearly explaining your decisions and rationale.

📝 Enhancement Note: Interview preparation should focus on articulating impact with data, demonstrating a deep understanding of the design process, showcasing AI integration, and aligning with the company's patient-first and collaborative values.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Curate your portfolio to prominently feature case studies that demonstrate end-to-end ownership, measurable commercial impact, strong visual craft, systems thinking, and the effective integration of AI tools within your design process. Prioritize examples relevant to regulated industries or complex user journeys if possible.

• Resume Optimization: Tailor your resume to highlight your 5-10 years of experience, specific achievements in problem definition, user-centered design, and driving commercial outcomes. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your portfolio case studies, focusing on the "Problem -> Role -> Process -> Solution -> Impact" framework. Prepare to discuss your approach to regulated markets, AI integration, and collaborative work.

• Company Research: Deeply understand Eucalyptus's mission, its products (Pilot, Kin, Software), its integration with Hims & Hers, and its strategic goals. Familiarize yourself with the digital healthcare landscape and the challenges of operating in a regulated environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---