Product Designer (UX/UI) inom iGaming – Stockholm

📍 Job Overview

Job Title: Product Designer (UX/UI) inom iGaming

Company: Sway Sourcing (for a client)

Location: Stockholm, Sweden

Job Type: Full-Time, Contract

Category: Product Design, UX/UI Design, iGaming Operations

Date Posted: November 5, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the design and development of intuitive and engaging user experiences for a digital betting platform, focusing on enhancing user engagement and conversion rates.

• Leverage AI-driven tools throughout the design lifecycle, from research and ideation to prototyping and final UI design, to foster innovation and efficiency.

• Collaborate closely within an agile Product Management and Development team, contributing to requirement definition, user flow optimization, and strategic product evolution.

• Utilize data analytics and user behavior insights to inform design decisions, optimize conversion funnels, and continuously improve the overall user journey.

• Develop and maintain robust design systems to ensure a consistent, scalable, and unified user experience across all platform touchpoints.

📝 Enhancement Note: This role is a contract position initially for 3 months with a potential extension up to 12 months, offering a focused opportunity to impact a specific product area within the iGaming sector. The emphasis on AI tools and data-driven design suggests a forward-thinking approach to product development.

📈 Primary Responsibilities

• Design and develop highly user-friendly and captivating experiences for a digital betting platform, prioritizing engagement and ease of use.

• Create detailed wireframes, interactive prototypes, and polished UI designs utilizing Figma, ensuring alignment with product strategy and user needs.

• Employ AI-powered tools for user research, brainstorming sessions, rapid prototyping, and design iteration to accelerate the design process.

• Partner with Product Managers and development teams to define product requirements, map intricate user flows, and guide the product development roadmap.

• Analyze user behavior patterns and performance data to identify opportunities for optimizing conversion rates, increasing user engagement, and enhancing the overall user experience.

• Execute A/B tests, gather qualitative user feedback, and actively participate in continuous product optimization cycles to drive incremental improvements.

• Establish, maintain, and evolve a comprehensive design system to guarantee consistency, scalability, and a cohesive brand experience across the entire digital product.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution, with a strong emphasis on data-informed decision-making and collaboration within a fast-paced, agile environment typical of the iGaming industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in UX/UI design principles and practical application is paramount. Equivalent practical experience will be highly valued.

Experience: Proven experience as a Product Designer, UX/UI Designer, or in a closely related role, with a minimum of 2-5 years of professional experience in product development.

Required Skills:

• Demonstrable experience in UX/UI design and product development, with a focus on creating engaging digital user experiences.

• Specific experience within the online gaming or casino (iGaming) industry is essential.

• Advanced proficiency in Figma for wireframing, prototyping, and UI design.

• Proven experience in developing and managing design systems to ensure consistency and scalability.

• Solid understanding of UX principles, user behavior analysis, and digital product best practices.

• Hands-on experience with data-driven design methodologies, A/B testing, and conducting user research.

• Adept at collaborating effectively with Product Owners and development teams within agile frameworks (e.g., Scrum, Kanban).

• Excellent communication and presentation skills, with the ability to articulate design solutions to diverse stakeholder groups.

• A keen interest in exploring and integrating AI-driven tools to enhance the design process and outcomes. Preferred Skills:

• Experience with other design and prototyping tools beyond Figma.

• Familiarity with user analytics platforms (e.g., Google Analytics, Mixpanel) to interpret user data.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience in optimizing user journeys for conversion-critical funnels within a betting context.

• Exposure to gamification principles and their application in user engagement.

📝 Enhancement Note: The requirement for direct iGaming experience is a critical filter, indicating the need for a candidate who understands the unique user behaviors, regulatory landscape, and competitive pressures within this specific sector. Proficiency in Figma and design systems is non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of UX/UI design projects, with a strong emphasis on digital products, ideally within the iGaming or related sectors.

• Detailed case studies demonstrating the entire design process, from initial research and concept development to final implementation and iteration.

• Clear articulation of problem statements, design challenges, and the user-centric solutions developed.

• Evidence of how data analysis, user research, and A/B testing informed design decisions and led to measurable improvements.

• Examples of wireframes, interactive prototypes, and high-fidelity UI designs created in Figma.

• Documentation of experience with design systems, including examples of components, style guides, and their application. Process Documentation:

• Showcase experience in defining and optimizing user flows for complex digital platforms.

• Provide examples of how user feedback and data were synthesized to drive product enhancements.

• Demonstrate familiarity with agile development processes and how design integrates seamlessly within sprints and iterative development cycles.

• Illustrate the use of AI tools in various stages of the design process, highlighting efficiency gains or innovative outcomes.

📝 Enhancement Note: The hiring team will likely scrutinize the portfolio for evidence of direct impact on key metrics such as conversion rates, user engagement, and retention, particularly within a competitive online gaming context. Demonstrating a systematic approach to design and a comfort with data is crucial.

💵 Compensation & Benefits

Salary Range: For a mid-level Product Designer (UX/UI) with 2-5 years of experience in Stockholm, Sweden, the estimated gross annual salary typically ranges from SEK 450,000 to SEK 650,000. This range can vary based on the specific client, the complexity of the project, and the candidate's exact experience and negotiation skills.

Benefits: As this is a contract role through a recruitment agency (Sway Sourcing), benefits are typically managed through the agency or the end client. Common benefits for contract roles in Sweden might include:

• Competitive hourly or daily rate, leading to a strong overall compensation package.

• Potential for project extensions and subsequent opportunities.

• Exposure to cutting-edge technologies and methodologies within the iGaming industry.

• Opportunity to work on a high-profile digital platform.

• Professional development and networking opportunities through Sway Sourcing.

Working Hours: The standard working hours are expected to be around 40 hours per week, aligning with typical full-time employment in Sweden. Flexibility may be offered, but the role is primarily on-site in Stockholm, requiring consistent availability during business hours to facilitate close collaboration with the product and development teams.

📝 Enhancement Note: The salary estimate is based on current market data for UX/UI Designers in Stockholm with 2-5 years of experience, considering the specific industry (iGaming) which can sometimes command a premium. Contract roles often offer a higher base rate compared to permanent positions to compensate for the lack of long-term benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (specifically online betting platforms). This industry is characterized by rapid innovation, a strong focus on user experience and engagement, competitive market dynamics, and often operates under strict regulatory frameworks.

Company Size: As this is a consulting role through Sway Sourcing, the candidate will be integrated into the client's team. The client's company size is not explicitly stated but is implied to be a significant player in the iGaming sector, given the focus on a digital betting platform and modern technologies like AI. Sway Sourcing itself is described as an innovative recruitment partner with a focus on various sectors, operating internationally with bases in Sweden and Spain.

Founded: Sway Sourcing was founded relatively recently, emphasizing its modern and agile approach to recruitment. The client company's founding date is not specified.

Team Structure:

• The Product Designer will work closely with Product Managers and development teams. This implies a cross-functional, agile team structure where designers, product strategists, and engineers collaborate closely.

• Reporting is likely to a Lead Product Designer, Head of Product, or a similar managerial role within the client's product organization.

• Collaboration will be key, involving regular sync-ups, sprint planning, design reviews, and feedback sessions with various stakeholders. Methodology:

• Agile methodologies are explicitly mentioned, suggesting iterative development cycles, sprint-based work, and continuous feedback loops.

• A data-driven approach is central, emphasizing the use of analytics, A/B testing, and user research to inform design decisions and measure impact.

• The integration of AI tools indicates a forward-looking methodology focused on efficiency and potentially innovative design solutions.

Company Website: https://www.swaysourcing.com/ (Sway Sourcing's website)

📝 Enhancement Note: Candidates should be prepared for a dynamic, fast-paced environment common in iGaming. The client likely values innovation, data-driven decision-making, and strong collaborative skills. Understanding the nuances of the betting platform's user base will be critical.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (UX/UI), requiring 2-5 years of experience. It offers a significant opportunity to contribute directly to product strategy and user experience within a specialized industry. The role involves both individual contribution and collaborative influence.

Reporting Structure: The Product Designer will report to a Product Manager or a Design Lead within the client organization. They will work in close collaboration with software developers and other product team members, fostering a matrixed reporting environment common in agile setups.

Operations Impact: The Product Designer's impact will be directly tied to the success of the digital betting platform. By improving user experience, engagement, and conversion rates, the designer will play a crucial role in driving revenue growth and market competitiveness for the client. Their work on design systems will also contribute to long-term product scalability and brand consistency.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design specifically for the iGaming sector, including understanding player psychology, regulatory compliance impacts on design, and competitive platform analysis.

• AI Tool Mastery: Become highly proficient in leveraging cutting-edge AI tools for design, potentially becoming a go-to expert within the team or organization.

• Product Leadership: With proven success, there's potential for increased responsibility, leading design initiatives, mentoring junior designers, or moving into senior or lead product design roles.

• Contract to Permanent: Successful completion of the contract period may lead to opportunities for permanent employment with the client company.

• Broader Experience: The consulting nature of the role, facilitated by Sway Sourcing, can expose the designer to various projects and client needs, broadening their professional experience.

📝 Enhancement Note: This contract role is an excellent stepping stone for a designer looking to specialize in the lucrative and dynamic iGaming industry. The emphasis on AI and data offers a chance to build highly relevant, future-proof skills.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site" in Stockholm. This suggests a traditional office environment where in-person collaboration is prioritized. The specific type of office (e.g., modern tech hub, corporate setting) would depend on the client company.

Office Location(s): Stockholm, Sweden. Specific address details would be provided upon engagement. Candidates should be prepared for daily commutes within the Stockholm area.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace designed for close collaboration between product managers, developers, and designers, fostering a team-oriented atmosphere.

• Tools & Technology: Access to industry-standard design software (Figma is mandatory) and potentially other productivity and communication tools will be provided or expected. The client's technology stack will be integrated into the designer's workflow.

• Team Interaction: Regular team meetings, stand-ups, and design critiques are integral to the agile workflow, ensuring constant interaction and knowledge sharing among team members.

Work Schedule: The standard work schedule is likely to be 40 hours per week, with core hours dedicated to team collaboration and project work. Some flexibility may be possible, but consistent on-site presence during business hours is expected to facilitate seamless integration with the local team.

📝 Enhancement Note: The on-site requirement emphasizes the value placed on in-person collaboration and team synergy within the client's operational model. Candidates should be comfortable working within a structured office environment in Stockholm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by Sway Sourcing to assess core qualifications and experience, particularly within iGaming and Figma proficiency.

• Portfolio Presentation: An opportunity to walk through key projects in your portfolio, explaining your design process, problem-solving approach, and the impact of your work. Expect to discuss specific case studies related to user research, A/B testing, and design system implementation.

• Client Interview(s): Meetings with the client's hiring team (likely Product Managers, Design Leads, or Engineering Leads) to assess technical skills, cultural fit, and understanding of the iGaming domain.

• Technical/Skills Assessment: Potentially a design exercise or a deeper dive into specific design challenges relevant to the betting platform.

• Final Offer: Following successful interviews, an offer will be extended through Sway Sourcing.

Portfolio Review Tips:

• Prioritize Relevance: Showcase projects that best demonstrate your UX/UI skills, particularly those in the gaming, betting, or highly interactive digital product spaces.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (emphasizing data and user research), your solutions, and the quantifiable results achieved.

• Figma & Design Systems: Highlight your proficiency in Figma and provide clear examples of your work with design systems, demonstrating consistency and scalability.

• AI Integration: If possible, include projects where you utilized AI tools, explaining the benefits and outcomes.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful aspects relevant to the role.

Challenge Preparation:

• Familiarize yourself with common UX/UI challenges in the iGaming industry, such as optimizing onboarding, managing complex information architecture for betting options, and designing for responsible gambling.

• Be ready to discuss how you would approach A/B testing for specific features and interpret the results to drive improvements.

• Prepare to articulate your understanding of user behavior in the context of online betting and how design can influence it.

• Research current trends in iGaming UX/UI and AI in design.

📝 Enhancement Note: The interview process will likely heavily emphasize practical application and problem-solving. A strong, well-curated portfolio that clearly demonstrates the impact of your design work, especially using data and AI, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for wireframing, prototyping, UI design, and design system management. Expect advanced usage and potential contribution to component libraries.

• AI Design Tools: Proficiency or strong interest in AI-powered tools for research, ideation, content generation, and potentially design assistance (e.g., tools that assist with layout, color palettes, or user flow suggestions). Specific tools will depend on the client's stack.

Analytics & Reporting:

• User Behavior Analytics Tools: Familiarity with platforms like Google Analytics, Mixpanel, Amplitude, or similar tools to analyze user data, track conversions, and understand user journeys.

• A/B Testing Platforms: Experience with tools used to set up, run, and analyze A/B tests (e.g., Optimizely, VWO, or in-platform testing tools).

CRM & Automation: While not a direct CRM role, understanding how user data flows from the platform into CRM or marketing automation systems might be beneficial for context.

📝 Enhancement Note: Proficiency in Figma is a baseline requirement. The explicit mention of AI tools indicates a desire for candidates who are forward-thinking and willing to explore new technologies to enhance design efficiency and effectiveness. Familiarity with analytics and testing platforms is crucial for the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, expecting designers to base their choices on user data, A/B test results, and analytics rather than solely intuition.

• User-Centricity: A strong focus on understanding and meeting the needs of the end-user, creating intuitive and enjoyable experiences.

• Agile Collaboration: Emphasis on teamwork, open communication, and iterative development, with designers working seamlessly alongside product managers and developers.

• Innovation & Efficiency: Encouragement to explore new tools (like AI) and methodologies to improve processes and deliver cutting-edge solutions quickly.

• Continuous Improvement: A mindset focused on ongoing optimization and refinement of the product based on user feedback and performance metrics.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of cross-functional teams, actively participating in all stages of product development.

• Open Feedback Culture: A willingness to give and receive constructive feedback is essential for iterative design and rapid problem-solving.

• Knowledge Sharing: Encouragement to share insights, best practices, and learnings, particularly regarding new design tools, techniques, and user behavior trends.

📝 Enhancement Note: The culture likely values proactivity, a strong work ethic, and a collaborative spirit. Candidates who can demonstrate adaptability, a passion for user advocacy, and a commitment to data-informed design will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving iGaming Landscape: Staying ahead of competitors and adapting to new trends, regulations, and player expectations in a dynamic industry.

• Balancing User Needs with Business Goals: Effectively translating business objectives (e.g., conversion, retention) into user-friendly designs that also meet player demands.

• Integrating New Technologies: Successfully incorporating AI tools and other emerging technologies into existing workflows without disrupting productivity or compromising quality.

• Managing Stakeholder Expectations: Effectively communicating design decisions and trade-offs to various stakeholders with potentially different priorities.

• Data Interpretation Complexity: Accurately interpreting complex user data and A/B test results to derive actionable design insights.

Learning & Development Opportunities:

• Specialized Industry Knowledge: Gaining deep expertise in the iGaming sector, understanding its unique user behaviors, regulatory environment, and market dynamics.

• Advanced AI in Design: Becoming a leader in applying AI tools to enhance the entire design process, from research to final output.

• Cross-functional Skill Development: Enhancing collaboration and communication skills by working closely with product managers and engineers.

• Portfolio Enhancement: Building a strong portfolio with tangible results from a high-impact industry.

• Networking: Expanding professional connections within the iGaming and tech industries through client interactions and Sway Sourcing's network.

📝 Enhancement Note: This role presents an opportunity to tackle complex design challenges within a high-stakes industry, with significant potential for professional growth and skill development, particularly in areas like AI-driven design and specialized industry knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and user research to significantly improve a product's conversion rate. What was your process?" (Focus on your data analysis, A/B testing, and iterative design approach.)

• "How would you approach designing a new feature for a betting platform, considering both user engagement and responsible gambling principles?" (Demonstrate understanding of the iGaming context and ethical design considerations.)

• "Walk us through your process for creating and maintaining a design system in Figma. What are the key benefits?" (Highlight your Figma proficiency and understanding of system scalability and consistency.)

• "How do you see AI tools impacting the future of product design, and how have you incorporated them into your workflow?" (Showcase your interest and practical application of AI in design.) Company & Culture Questions:

• "What interests you most about the iGaming industry and this specific role?" (Demonstrate genuine interest beyond just a job.)

• "How do you typically collaborate with Product Managers and developers in an agile environment?" (Emphasize your teamwork and communication skills.)

• "Describe a challenging stakeholder interaction and how you navigated it to achieve a positive design outcome." (Showcase your communication and negotiation abilities.) Portfolio Presentation Strategy:

• Highlight Impact: For each case study, clearly state the problem, your role, the solution, and the quantifiable results (e.g., X% increase in conversion, Y% reduction in user errors).

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final UI) to illustrate your design process and final output.

• Articulate Your 'Why': Be prepared to explain the rationale behind your design decisions, linking them back to user needs, data, and business objectives.

• Focus on Figma & Design Systems: Dedicate time to showcasing your Figma skills and any experience with design systems, as these are key requirements.

• AI Integration: If you've used AI tools, explain how they helped achieve specific outcomes or efficiencies.

📝 Enhancement Note: Be prepared for a rigorous evaluation of your portfolio and your ability to articulate your design process and its impact. Demonstrating a deep understanding of the iGaming context and a forward-thinking approach to design (especially with AI) will set you apart.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Sway Sourcing's website.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in UX/UI design, product development, Figma proficiency, and specifically any iGaming or online betting platform experience.

• Case Study Selection: Choose 2-3 of your most impactful projects to present, focusing on those that best demonstrate your data-driven approach, use of AI tools, and experience with design systems.

• Interview Practice: Rehearse your portfolio presentation, focusing on clearly articulating your design process, problem-solving skills, and the quantifiable results of your work. Practice answering common UX/UI interview questions, especially those related to the iGaming industry.

• Company Research: Familiarize yourself with Sway Sourcing's approach to recruitment and, if possible, research the client's general presence in the iGaming market to understand their competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Sway Sourcing or the hiring organization before making application decisions.