Social Media Graphic Designer

📍 Job Overview

Job Title: Social Media Graphic Designer

Company: Moss Consulting

Location: USA

Job Type: Full-Time, Hourly

Category: Marketing Operations / Creative Services

Date Posted: August 08, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual storytelling and brand consistency across Moss Consulting's social media platforms, transforming raw assets into engaging content.

• Develop and execute a strategic social media content calendar, ensuring a consistent posting cadence of 5-7 posts per week.

• Craft compelling written copy and on-brand captions that align with the company's tone of voice and marketing objectives.

• Collaborate closely with the leadership team to translate their insights and updates into polished, platform-ready social media posts.

• Manage and optimize content production for key platforms including LinkedIn, Instagram, TikTok, Facebook, and YouTube Shorts, adhering to platform-specific best practices.

📝 Enhancement Note: This role is positioned within a marketing operations or creative services function, focusing on the execution and tactical management of social media content to support broader business and client relationship goals. The emphasis on "ownership of day-to-day content production" and "setting our tone through both visuals and copy" indicates a hands-on, execution-focused position with a significant degree of creative input.

📈 Primary Responsibilities

• Transform finished video and photo assets into platform-ready social media posts for LinkedIn, Instagram, TikTok, Facebook, and YouTube Shorts.

• Design visually appealing graphics using Canva, ensuring content is tailored to each platform's specific format, audience, and engagement strategies.

• Write and meticulously edit clear, concise, and on-brand captions and accompanying copy for all social media posts.

• Schedule and manage a consistent weekly posting cadence of 5-7 posts per week, leveraging HubSpot's social media management tools for efficient workflow.

• Execute recurring content series, including team member spotlights, client spotlights, and promotion campaigns for market trips and travel, utilizing provided source materials.

• Convert narratives, updates, and visual content from the leadership team into engaging and brand-aligned social media posts.

• Maintain and enforce a high, consistent standard of visual and written quality across all social media channels to reinforce brand identity.

• Incorporate feedback and revisions from stakeholders promptly to meet weekly publishing deadlines and ensure content accuracy.

• Accurately track and log hours worked through time entries, as this is an hourly position with a defined annual salary equivalent.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution (graphic design, copywriting) and operational management (content scheduling, cadence management, platform optimization). The emphasis on turning "source material" and "stories, updates, and photos" into polished posts suggests a need for strong content repurposing and storytelling skills, crucial for operations roles focused on efficiency and impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 2 years of demonstrated experience in graphic design and/or social media content creation, with a portfolio showcasing relevant work.

Required Skills:

• Proficient in graphic design, with a strong working knowledge of Canva or similar design software.

• Excellent written communication and copywriting skills, including editing and proofreading.

• Solid understanding of platform-specific content formats, best practices, and audience engagement strategies for LinkedIn, Instagram, TikTok, Facebook, and YouTube Shorts.

• Ability to transform raw video and photo assets into polished, on-message social media posts with minimal direction.

• Experience managing a steady weekly content cadence across multiple concurrent content series.

• Strong organizational skills and the ability to work independently as a self-starter.

• Demonstrated ability to incorporate feedback and revisions quickly while meeting deadlines. Preferred Skills:

• Experience using HubSpot for social posting and marketing campaign management.

• Prior experience managing social media for a professional services company (e.g., law, dental, financial, consulting).

• Familiarity with basic video editing and photo editing tools to prepare assets for social media.

• Understanding of brand management principles and the ability to maintain a consistent visual and written tone.

📝 Enhancement Note: The requirements emphasize a dual skillset in design and writing, crucial for roles that bridge creative output with marketing strategy. Proficiency in Canva and HubSpot, alongside experience in professional services marketing, are key indicators of the type of operational efficiency and industry understanding the company seeks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating graphic design skills across various social media platforms.

• Include examples of written copy, such as captions or short-form content, that highlight brand voice and storytelling capabilities.

• Provide case studies or project descriptions that detail the process from initial concept to final execution, including any revisions or feedback incorporated.

• Highlight projects that involved turning raw assets (photos/videos) into polished social media content, demonstrating efficiency in asset repurposing.

• Demonstrate experience with content scheduling and managing a regular posting cadence, if possible, through project examples or descriptions. Process Documentation:

• Evidence of creating content within a defined workflow, from asset receipt to final posting.

• Examples of how feedback was incorporated into design and copy revisions, showcasing adaptability and responsiveness.

• Documentation or explanation of how platform-specific requirements were met for different social media channels.

• Potential to showcase how content series (e.g., spotlights) were managed systematically from ideation to execution.

📝 Enhancement Note: For a role focused on content production and execution, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also the operational capacity to manage content pipelines, adapt to feedback, and deliver consistent, high-quality output within specified platforms and timelines.

💵 Compensation & Benefits

Salary Range: $45,000–$55,000 per year equivalent ($21.63 – $26.44 per hour), commensurate with experience and relevant skillset.

Benefits:

• Health insurance and Paid Time Off (PTO) are not currently offered but are planned programs for future eligibility.

• Fully remote work environment, offering flexibility in location.

• Flexible working hours, with the expectation of reasonable availability during core business hours.

• Opportunity to contribute significantly to the company's evolving social media presence and brand identity.

Working Hours: This is a full-time, hourly position. While hours are flexible and can be set by the employee, there is an expectation of reasonable availability during Moss Consulting's core business hours. Time is tracked through time entries.

📝 Enhancement Note: The salary range is provided as an annual equivalent for a full-time hourly role. The absence of current health insurance and PTO, with a commitment to future programs, is a critical detail for candidates to consider. The flexibility in hours is balanced by the need for core business hour availability, a common operational requirement for remote roles requiring collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Consulting), with a focus on Human Resources practices. Moss Consulting aims to build stronger HR practices for its clients through hands-on consulting, in-person events, and fostering long-term client relationships.

Company Size: The provided data does not specify company size, but the mention of investing in a "bigger, more consistent presence across social media" suggests a growing or expanding team.

Founded: The founding date is not provided, but the company's focus on building "stronger HR practices" indicates a mature understanding of the professional services landscape.

Team Structure:

• The Social Media Graphic Designer will likely be part of a marketing or communications team, potentially reporting to a Marketing Manager or Director.

• Collaboration is expected with a leadership team who will provide source material and feedback.

• The role implies close interaction with individuals responsible for client work and company events, who will be the source of content. Methodology:

• Data-driven content creation: While not explicitly stated, the role's emphasis on performance across platforms suggests an eventual need to analyze metrics.

• Client-centric approach: Content will often revolve around client work and team expertise, reflecting the company's core business.

• Iterative improvement: The requirement to incorporate feedback quickly indicates a process of continuous refinement.

Company Website: [Moss Consulting Website URL - Placeholder as not provided]

📝 Enhancement Note: The company's focus on professional services and HR practices means the social media content should reflect expertise, professionalism, and client success. The role's success will hinge on understanding this industry context and translating it into engaging social media narratives.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position focused on tactical execution within the marketing and communications function. It is suitable for professionals with 2-5 years of experience looking to deepen their expertise in social media content creation and brand representation.

Reporting Structure: The Social Media Graphic Designer will report to a manager responsible for marketing or communications, likely receiving direction and source material from senior leadership.

Operations Impact: The role directly impacts Moss Consulting's external brand perception, client engagement, and lead generation efforts by creating a consistent and compelling social media presence. Success in this role can lead to increased brand visibility, stronger client relationships, and potentially more inbound inquiries for consulting services.

Growth Opportunities:

• Skill Specialization: Opportunity to become a subject matter expert in social media content strategy, platform optimization, and visual branding within the professional services sector.

• Content Strategy Development: As the company builds its social media presence, there may be opportunities to contribute to content strategy, campaign planning, and performance analysis.

• Broader Marketing Involvement: Potential to expand responsibilities into other areas of digital marketing or content creation as the marketing team grows.

• Leadership Potential: With proven success and expanded responsibilities, there could be a path towards leading social media initiatives or managing junior content creators in the future.

📝 Enhancement Note: This role offers a strong foundation in execution-focused marketing operations. Growth will likely stem from mastering the current responsibilities, demonstrating initiative in content strategy, and adapting to the company's evolving marketing needs.

🌐 Work Environment

Office Type: Fully Remote. This allows for working from any location.

Office Location(s): Not applicable, as the role is fully remote. However, the company is based in the USA, and candidates are expected to be reasonably available during core US business hours.

Workspace Context:

• Autonomy: The role requires a high degree of self-direction and the ability to manage one's own workload and schedule effectively.

• Tools & Technology: Access to design software (Canva) and marketing automation tools (HubSpot) is essential. The company relies on these for content production and distribution.

• Collaboration: While remote, regular communication and collaboration with the leadership team and potentially other marketing/communications colleagues will be necessary for feedback and content sourcing.

Work Schedule: Flexible working hours are permitted, provided the individual remains reasonably available during core business hours. This allows for personal scheduling needs while ensuring responsiveness for team collaboration and urgent content needs.

📝 Enhancement Note: The fully remote nature of this position emphasizes the need for strong self-management and communication skills. Candidates should be comfortable working independently and proactively engaging with team members across different locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, design skills, and writing capabilities.

• Skills Assessment: Potentially a short design or copywriting exercise to evaluate practical skills and adherence to brand guidelines.

• Interview with Hiring Manager: Discussion about experience, understanding of social media best practices, content creation process, and cultural fit. This may include a deeper dive into portfolio projects.

• Collaboration/Team Fit Discussion: Conversation with key stakeholders to assess communication style, ability to incorporate feedback, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase both graphic design and copywriting skills. Prioritize work done for professional services or B2B clients if possible.

• Showcase Process: For each project, briefly explain the objective, your role, the tools used, and the outcome. Highlight how you transformed raw assets or ideas into final, polished content.

• Demonstrate Versatility: Include examples across different platforms (LinkedIn, Instagram, TikTok, etc.) to show your understanding of platform-specific nuances.

• Highlight Copywriting: Ensure your written copy examples are clear, concise, and demonstrate an ability to capture a specific brand voice.

• Be Ready to Discuss: Prepare to talk through your design choices, writing rationale, and how you handled feedback or revisions.

Challenge Preparation:

• Platform Familiarity: Be ready to discuss current trends and best practices for LinkedIn, Instagram, TikTok, Facebook, and YouTube Shorts.

• Brand Alignment: Understand Moss Consulting's mission and client base to articulate how your work would align with their brand.

• Tool Proficiency: Be prepared to discuss your experience with Canva and HubSpot, and how you leverage these tools for efficiency.

• Problem-Solving: Think about how you would approach creating content from scratch or from limited source material, and how you manage tight deadlines.

📝 Enhancement Note: The interview process will likely focus heavily on practical skills and the ability to execute. The portfolio is critical, and candidates should be prepared to demonstrate not only their creative output but also their process and ability to work efficiently within constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for graphic design. Proficiency in its features, templates, and brand kit functionalities is expected.

• HubSpot: Required for social media posting and marketing campaign management. Experience with its scheduling, analytics, and workflow features is a strong plus.

Analytics & Reporting:

• HubSpot Social Analytics: Likely the primary tool for tracking social media performance. Understanding basic metrics like engagement rate, reach, and impressions will be beneficial.

CRM & Automation:

• HubSpot CRM: While not explicitly stated for this role's direct use, familiarity with HubSpot's broader ecosystem is advantageous, as it's used for social posting.

📝 Enhancement Note: The technology stack is focused on essential content creation and distribution tools. Proficiency in Canva is a must, and experience with HubSpot is a significant advantage, indicating the company's investment in integrated marketing platforms for efficiency.

👥 Team Culture & Values

Operations Values:

• Client Focus: A strong emphasis on serving clients effectively, which translates to creating content that highlights client success and company expertise.

• Professionalism: Maintaining a high standard of quality and communication, reflecting the nature of a consulting firm.

• Efficiency: The role's hourly tracking and emphasis on consistent output suggest a value placed on productivity and time management.

• Adaptability: The need to incorporate feedback and manage recurring series points to a culture that embraces iterative improvement and responsiveness.

Collaboration Style:

• Remote & Independent: Expect a collaborative environment that respects individual work styles and requires proactive communication.

• Feedback-Oriented: The process of incorporating revisions suggests an open-door policy for feedback and a commitment to continuous improvement.

• Cross-Functional: Collaboration will extend beyond the immediate marketing team to leadership and potentially client-facing consultants who provide content.

📝 Enhancement Note: Moss Consulting's culture appears to value professionalism, client success, and operational efficiency. The remote nature of the role necessitates strong communication and self-management skills to foster effective collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and receiving nuanced feedback from a remote leadership team requires strong communication skills and proactive engagement.

• Content Sourcing & Volume: Balancing the creation of 5-7 posts per week with managing recurring content series and transforming raw assets can be demanding.

• Brand Consistency: Maintaining a consistent visual and written tone across multiple platforms and content types, especially as the brand evolves.

• Limited Benefits: The current absence of health insurance and PTO may be a challenge for some candidates, though the company is working towards offering them.

Learning & Development Opportunities:

• Platform Expertise: Deepen knowledge of social media algorithms, content strategies, and best practices for LinkedIn, Instagram, TikTok, etc.

• Brand Voice Development: Gain hands-on experience in shaping and refining a professional services brand voice.

• Marketing Automation Proficiency: Enhance skills in using HubSpot for content scheduling and potentially other marketing functions.

• Client Relations Understanding: Develop a better grasp of client needs and how to translate consulting services into compelling social media narratives.

📝 Enhancement Note: This role presents an opportunity to hone execution skills in a dynamic remote environment. The challenges are primarily related to operational management and remote collaboration, while growth opportunities lie in deepening specialized skills and contributing to a growing marketing function.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a social media post from a raw photo and a few bullet points provided by a client?" (Assesses process, creativity, and efficiency.)

• "Describe your process for ensuring brand consistency across different social media platforms." (Evaluates understanding of brand management and platform nuances.)

• "How do you balance creating multiple content series while maintaining a consistent weekly posting schedule?" (Tests organizational skills and ability to manage workload.) Company & Culture Questions:

• "What interests you about Moss Consulting and our work in HR consulting?" (Assesses research and genuine interest.)

• "How do you prefer to receive feedback on your creative work, especially in a remote setting?" (Gauges communication and collaboration style.)

• "What are your thoughts on the current social media presence of professional services firms?" (Tests industry awareness and strategic thinking.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story about its purpose, your creative process, and the intended impact.

• Highlight Key Skills: Explicitly point out examples that demonstrate your Canva proficiency, copywriting skills, and ability to repurpose assets.

• Address Platform Specificity: Explain why certain design or copy choices were made for specific platforms.

• Quantify Impact (if possible): If you have any data on engagement or reach for past work, be prepared to share it, but focus on the quality of execution if metrics are unavailable.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, understanding the professional services context, and showcasing a proactive, collaborative approach suitable for a remote role. The portfolio is the central piece of evidence for skills, so be ready to discuss it in detail.

📌 Application Steps

To apply for this Social Media Graphic Designer position:

• Submit your application through the provided link on greenhouse.io.

• Tailor your resume: Highlight experience in graphic design, social media content creation, copywriting, and specific tools like Canva and HubSpot. Use keywords from the job description.

• Prepare your portfolio: Curate your best work, focusing on social media graphics, written copy, and examples of transforming raw assets. Ensure it's easily accessible (e.g., a link to a website or organized PDF).

• Practice portfolio presentation: Be ready to walk through 2-3 key projects, explaining your process and choices, especially how you handled feedback and met deadlines.

• Research Moss Consulting: Understand their services, target audience, and current social media presence to articulate how you can contribute to their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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