Showroom Design Consultant

📍 Job Overview

Job Title: Showroom Design Consultant

Company: Dal-Tile (a subsidiary of Mohawk Industries)

Location: Louisville, Kent, 40213, USA

Job Type: Full-Time

Category: Sales & Design Operations

Date Posted: August 10, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for driving sales and brand awareness by leveraging the showroom as a primary selling and customer engagement tool, focusing on interior design and product selection expertise.

• The Showroom Design Consultant is responsible for cultivating new business opportunities, particularly with custom builders and residential designers, through proactive prospecting and outside sales calls.

• Key to success is meticulous customer relationship management, including detailed logging of interactions, preferences, and sales progress in the Customer Management Tool (CMT).

• This position requires a proactive approach to showroom maintenance and merchandising, ensuring a visually appealing and informative environment that supports product launches and customer decision-making.

📝 Enhancement Note: While the job title is "Showroom Design Consultant," the responsibilities heavily lean into sales enablement and customer relationship management within a retail showroom setting. The "Operations" aspect comes from managing the showroom environment, customer data, and sales processes to ensure efficiency and effectiveness. This role bridges the gap between design consultation and direct sales, requiring a blend of aesthetic acumen and commercial drive.

📈 Primary Responsibilities

• Provide expert interior design advice and in-depth product knowledge to customers, guiding them through tile and stone selections to facilitate project completion and drive sales.

• Log all client showroom visits, contact information, detailed customer preferences, and selection notes within the Customer Management Tool (CMT) to ensure comprehensive lead tracking and sales closure.

• Proactively prospect for new business, focusing on custom builders and residential designers, and conduct outside sales calls to expand market reach and grow sales volume.

• Maintain showroom samples and merchandising standards, including ordering, receiving, and updating displays, ensuring compliance with marketing guidelines and showcasing new product launches effectively.

• Plan and host showroom tours, as well as small and large industry events, to foster customer relationships, build brand awareness, and drive sales specifications.

• Ship customer examples as needed to support sales efforts and maintain strong relationships with suppliers and local vendors to stay abreast of current design trends and product offerings.

📝 Enhancement Note: The core responsibilities emphasize a dual focus on consultative sales and relationship management. The emphasis on logging detailed customer data in CMT points to a need for strong CRM skills and process adherence, indicative of sales operations principles. Proactive prospecting and event planning highlight a strategic approach to business development beyond passive showroom traffic.

🎓 Skills & Qualifications

Education:

• A four-year degree in a related field (e.g., Interior Design, Business, Marketing) OR

• A combination of a two-year degree with two years of related experience. Experience:

• A minimum of 2-5 years of relevant experience in sales, interior design, or a customer-facing role, with a preference for experience in the building materials or home furnishings industry.

• Demonstrated experience in customer relationship management, including lead tracking, follow-up, and sales closure.

• Proven ability to prospect for new business and nurture client relationships. Required Skills:

• Interior Design Acumen: Strong understanding of interior design principles, color coordination, space planning, and current design trends.

• Product Expertise: Ability to quickly learn and articulate detailed product features, benefits, and applications for tile and natural stone.

• Sales & Customer Engagement: Proven ability to engage customers, understand their needs, provide solutions, and close sales.

• Communication Skills: Excellent oral, written, listening, and interpersonal communication skills for effective interaction with diverse clientele and internal teams.

• Computer Proficiency: Competent in MS Office Suite (Word, Excel, PowerPoint).

• Creative Problem-Solving: Ability to approach unfamiliar situations and conceptualize innovative solutions for client projects.

Preferred Skills:

• Experience with Customer Relationship Management (CRM) tools, specifically CMT (Customer Management Tool).

• Blueprint reading and interpretation skills.

• Experience in merchandising and showroom visual presentation.

• Previous experience in the tile or natural stone industry.

• Demonstrated success in prospecting and outside sales.

📝 Enhancement Note: The experience requirement is framed as "2-5" based on the typical progression for a role requiring some formal education and several years of direct experience. The "related field" is interpreted broadly to include design, business, and customer-facing roles, reflecting the blend of skills required. Proficiency in MS Office is a baseline, with CRM experience noted as a strong preference due to the explicit mention of CMT.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Design Projects: Showcase 2-3 distinct design projects where you provided product selection and design consultation, highlighting the client's needs, your proposed solutions, and the final outcome.

• Sales Performance Metrics: Quantify your sales achievements, including average deal size, conversion rates, and revenue generated from client consultations. If direct sales metrics are limited, provide examples of how your design consultation directly influenced purchasing decisions.

• Customer Management Documentation: Demonstrate your approach to customer follow-up and relationship management, perhaps through anonymized examples of communication logs, CRM entries, or follow-up strategies.

• Merchandising & Showroom Enhancement Examples: If applicable, provide visual examples or descriptions of how you've contributed to showroom aesthetics, product displays, or merchandising efforts.

Process Documentation:

• Customer Journey Mapping: Outline your typical process for engaging a new showroom visitor, from initial contact through selection, order placement, and post-sale follow-up.

• Lead Qualification & Nurturing Workflow: Detail how you identify, qualify, and nurture leads, particularly from custom builders and residential designers, and how you use tools like CMT to manage this pipeline.

• Showroom Merchandising & Inventory Management: Describe your process for maintaining showroom samples, ordering new products, and ensuring displays are current and appealing.

📝 Enhancement Note: Given the sales and design focus, a portfolio is crucial. The emphasis is on demonstrating tangible results in both design consultation and sales outcomes. The "Process & Systems" section is tailored to highlight how a candidate would manage customer interactions and showroom operations, aligning with sales operations principles.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $45,000 - $70,000 annually (base salary), plus commission.

• Methodology: This estimate is based on industry benchmarks for Showroom Design Consultants and Sales Consultants in the building materials sector in mid-sized US markets, considering the 2-5 years of experience level and the requirement for Saturday work. Actual compensation will depend on experience, performance, and specific commission structure.

Benefits:

• Company Match on 401k: Retirement savings plan with employer matching contributions.

• Employee Purchase Discount: Discounted pricing on Mohawk Industries products.

• Tuition Reimbursement: Support for continuing education and professional development.

• Medical Insurance: Comprehensive health coverage for employees and eligible dependents.

• Dental Insurance: Dental care benefits.

• Family-Friendly Work Environment: Emphasis on work-life balance and employee well-being.

• Commitment to Promoting from Within: Opportunities for career advancement within Dal-Tile and Mohawk Industries.

Working Hours:

• Full-time, typically 40 hours per week.

• Required: Must be available to work Saturdays. Evening hours may also be required.

📝 Enhancement Note: The salary range is an estimate for a role combining design consultation and sales in a showroom environment. The inclusion of commission is standard for such positions. Benefits are directly listed from the input, with additional context provided for their relevance to operations professionals. The "Family-Friendly Work Environment" and "Promoting from Within" are highlighted as key cultural benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials Manufacturing (specifically Tile & Natural Stone). Mohawk Industries is the largest manufacturer of tile and natural stone in the United States.

Company Size: Mohawk Industries is a large, publicly traded corporation. Dal-Tile, as a subsidiary, operates with significant resources and a broad reach. The specific showroom team size is likely small to medium, fostering a close-knit feel as described.

Founded: Mohawk Industries was founded in 1956. Dal-Tile was founded in 1947. This long history suggests stability, established processes, and a deep understanding of the market.

Team Structure:

• The Showroom Design Consultant likely reports to a Showroom Manager or Sales Manager.

• The team typically includes other consultants, showroom assistants, and potentially warehouse or administrative support staff.

• Cross-functional collaboration is expected with sales teams, marketing, product development, and potentially operations/logistics for order fulfillment. Methodology:

• Data-Driven Sales: Emphasis on using CRM (CMT) to track customer interactions, preferences, and sales progress, informing sales strategies and follow-up.

• Customer-Centric Approach: Focus on understanding customer needs, providing expert advice, and ensuring a positive showroom experience to drive satisfaction and loyalty.

• Visual Merchandising Standards: Adherence to established guidelines for showroom presentation to effectively showcase products and enhance brand image.

• Continuous Improvement: Encouragement to identify new business opportunities and adapt to evolving design trends and customer demands.

Company Website: https://www.mohawkind.com/, https://www.dal-tile.com/

📝 Enhancement Note: The company context emphasizes Mohawk's scale and Dal-Tile's established presence. The culture description highlights a balance between corporate structure and a supportive, family-like team environment, with a strong emphasis on employee well-being and career growth. The "Methodology" section infers operational approaches based on the responsibilities outlined.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on client-facing sales and design consultation. It represents a mid-level opportunity, requiring a blend of creative talent and commercial acumen.

Reporting Structure: Typically reports to a Showroom Manager or Sales Manager, who oversees the performance and development of the design consultant team.

Operations Impact: The Showroom Design Consultant directly impacts revenue through sales generation and indirectly influences brand perception and customer loyalty through expert design advice and exceptional service. Their success contributes to market share growth and brand awareness within their territory.

Growth Opportunities:

• Senior Design Consultant/Specialist: Progression to roles with increased responsibility, potentially specializing in specific product lines (e.g., high-end custom projects, commercial specifications).

• Showroom Management: Opportunity to move into leadership roles, managing a showroom team, operations, and sales targets.

• Sales Management: Advancement into regional or national sales management positions within Dal-Tile or Mohawk Industries.

• Product Development/Marketing: Potential transition into roles focused on product selection, trend analysis, or marketing support, leveraging design expertise.

• Continued Education: Access to tuition reimbursement and industry events to deepen design and sales knowledge.

📝 Enhancement Note: This analysis frames the role within the broader context of sales and operations career paths. The growth opportunities are mapped out based on typical progression within large manufacturing and retail organizations, emphasizing both specialization and leadership tracks.

🌐 Work Environment

Office Type: The primary work environment is a retail showroom. This is a customer-facing space designed to showcase tile and stone products, often featuring sample boards, displays, and consultation areas.

Office Location(s): Louisville, Kent, 40213, USA. This specific showroom serves the local market.

Workspace Context:

• Collaborative Environment: While individual client consultations occur, the showroom setting encourages interaction with colleagues, sharing insights on products and customer needs.

• Tools & Technology: Access to product samples, design software (potentially), computers with MS Office, and the Customer Management Tool (CMT) for logging interactions and sales data.

• Customer Interaction: The role involves constant interaction with a diverse range of customers, including homeowners, builders, and designers, requiring adaptability and strong interpersonal skills.

Work Schedule: Full-time, requiring presence on Saturdays. Flexibility for evening hours may be necessary to accommodate client needs and events. This schedule is typical for retail and client-facing sales roles where customer availability dictates working hours.

📝 Enhancement Note: The work environment description emphasizes the customer-facing nature of the role and the blend of independent work (consultations) and team interaction within a retail showroom. The inclusion of "operations" context relates to the management of the physical space and the tools used to support sales processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager reviews applications and resumes, assessing for basic qualifications and experience alignment.

• First Interview (Phone/Video): Focus on experience, sales aptitude, design knowledge, and cultural fit. May include behavioral questions.

• Second Interview (In-Person/Video): May involve a presentation of a portfolio, a design challenge, or a more in-depth discussion with the Showroom Manager and potentially team members. This stage assesses practical skills and on-site presence.

• Final Interview: Often with a higher-level manager (e.g., Regional Sales Director) to confirm fit and discuss compensation.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your design consultation and sales influence.

• Quantify Impact: For each project, clearly state the client's objective, your role, the solutions you provided, and measurable outcomes (e.g., client satisfaction, sales influenced, project completion).

• Visual Appeal: Ensure your portfolio is well-organized, visually engaging, and easy to navigate. Use high-quality images of your work.

• Showcase Process: Briefly explain your design process and how you used product knowledge and customer insights to arrive at your recommendations.

• Tie to Sales: Explicitly connect your design contributions to sales outcomes where possible, demonstrating your value beyond just aesthetics.

Challenge Preparation:

• Design Scenario: Be prepared for a hypothetical client scenario where you'll need to select products based on specific criteria (budget, style, functional needs).

• Product Knowledge: Brush up on common tile and stone materials, their properties, and applications. Understand basic color theory and design principles.

• Sales Pitch: Practice articulating the value proposition of specific products and how they meet customer needs, framing it as a consultative sales approach.

• CMT Simulation: Understand the importance of CRM. Be ready to discuss how you would log client interactions and manage follow-ups.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific stages and potential challenges of the interview process for this role. The emphasis on portfolio and sales demonstration is key.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): Essential for logging client visits, contact information, preferences, selection notes, and tracking sales progress. Proficiency or quick learning ability is critical.

• Microsoft Office Suite:

  • MS Word: For communication, documentation, and potentially creating client proposals.
  • MS Excel: For tracking sales data, managing customer lists, and basic analysis.
  • MS PowerPoint: For presentations, potentially for internal team meetings or client presentations.

Analytics & Reporting:

• While not explicitly detailed, candidates are expected to understand how to track and report sales closures monthly. This implies familiarity with basic reporting functions within CMT or Excel. CRM & Automation:

• CRM (CMT): The central system for managing customer relationships and sales pipeline.

• Sales Process Management: Implicit need for understanding and executing a defined sales process from lead generation to closure.

📝 Enhancement Note: The technology stack is primarily centered around the Customer Management Tool (CMT) and standard office productivity software. The emphasis is on data management and utilization for sales tracking and customer engagement, reflecting a foundational level of sales operations technology.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing client needs and ensuring exceptional service to build lasting relationships.

• Sales Excellence: Driving revenue growth through effective consultation, product expertise, and proactive selling.

• Team Collaboration: Working effectively with colleagues to share knowledge, support each other, and achieve collective showroom goals.

• Integrity & Accountability: Honesty in client dealings and taking ownership of responsibilities, from customer follow-up to showroom presentation.

• Continuous Improvement: Embracing learning new products, design trends, and sales techniques to enhance performance.

Collaboration Style:

• Consultative Partnership: Working closely with clients to understand their vision and provide tailored solutions.

• Cross-Functional Support: Collaborating with sales management, marketing, and potentially logistics to ensure smooth customer experiences and operational efficiency.

• Knowledge Sharing: Willingness to share insights on customer preferences, product performance, and successful sales strategies with the showroom team.

📝 Enhancement Note: The inferred values and collaboration style are derived from the company's description of a "close-knit team" and the role's responsibilities, emphasizing customer-centricity, sales drive, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Consultation with Sales Pressure: Effectively providing expert design advice while simultaneously driving purchasing decisions can be demanding.

• Managing Diverse Customer Needs: Catering to a wide range of clients, from budget-conscious homeowners to high-end designers, requires adaptability and nuanced communication.

• Sustaining Saturday Availability: Working weekends is a consistent requirement, which may impact work-life balance for some.

• Staying Current with Product Lines & Trends: The industry evolves rapidly; continuous learning is necessary to maintain product expertise and design relevance.

• Leveraging CRM Effectively: Ensuring consistent and accurate data entry in CMT for effective lead management and reporting.

Learning & Development Opportunities:

• Product Training: Extensive training on Dal-Tile and Mohawk Industries' product lines, including materials, installation, and design applications.

• Sales Skills Development: Opportunities to enhance consultative selling techniques, negotiation skills, and customer relationship management.

• Design Trend Workshops: Access to industry insights and training on emerging design trends and styles.

• Career Pathing: Clear pathways for advancement within Dal-Tile and Mohawk Industries, supported by tuition reimbursement and internal promotion opportunities.

📝 Enhancement Note: This section addresses potential hurdles in the role and frames them as opportunities for skill development, aligning with the company's stated commitment to employee growth.

💡 Interview Preparation

Strategy Questions:

• Sales Process & CRM: "Describe your process for engaging a new showroom client from initial greeting to closing a sale. How would you use a tool like CMT to manage this process?" (Focus on structured approach, data logging, and follow-up).

• Design Consultation & Problem-Solving: "A client is looking for flooring for a high-traffic, moisture-prone area with a specific budget and style preference. How would you approach their selection process?" (Demonstrate product knowledge, client empathy, and solution-oriented thinking).

• Prospecting & Business Development: "How would you proactively identify and engage potential new clients like custom builders or residential designers in the Louisville area?" (Show initiative, networking ideas, and strategic outreach).

Company & Culture Questions:

• Motivation for Role: "What interests you about this Showroom Design Consultant role at Dal-Tile, and how do your skills align with our company values?" (Connect your passion for design/sales with the company's mission and culture).

• Teamwork & Collaboration: "Describe a time you collaborated with a team to achieve a common goal. How do you handle disagreements within a team?" (Highlight your ability to work effectively with others and contribute to a positive showroom environment).

• Understanding of the Brand: "What do you know about Dal-Tile and Mohawk Industries, and why do you believe our products are a good fit for customers?" (Show you've done your research on the company and its offerings).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the client's challenge, your expert intervention, and the successful resolution.

• Highlight ROI: Where possible, quantify the impact of your design choices and sales efforts on the project's success or the client's satisfaction.

• Showcase Versatility: Present projects that demonstrate your ability to work with different styles, budgets, and client types.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you handled difficult clients.

📝 Enhancement Note: The interview preparation section provides specific examples of questions and strategic advice tailored to the Showroom Design Consultant role, emphasizing the blend of design, sales, and operational process management required.

📌 Application Steps

To apply for this Showroom Design Consultant position:

• Submit your application through the Dal-Tile careers portal via the provided URL.

• Customize Your Resume: Tailor your resume to highlight specific experience in interior design, sales, customer service, and product selection, using keywords from the job description (e.g., "showroom," "design consultation," "sales closure," "CRM," "merchandising").

• Prepare Your Portfolio: Compile a portfolio showcasing 3-5 of your best design projects, emphasizing client needs, your solutions, and any quantifiable sales or satisfaction outcomes. Ensure it's visually appealing and easy to navigate.

• Research Dal-Tile & Mohawk: Familiarize yourself with their product lines, recent projects, and company values. Understand how your skills can contribute to their success in the tile and natural stone market.

• Practice Interview Responses: Rehearse answers to common interview questions, focusing on behavioral examples that demonstrate your sales acumen, design creativity, customer service skills, and ability to manage processes using tools like CMT.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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