Showroom Design Consultant

📍 Job Overview

Job Title: Showroom Design Consultant

Company: Mohawk Industries (Dal-Tile)

Location: Dallas, Texas

Job Type: Full-Time

Category: Sales & Design Operations

Date Posted: 2026-08-10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive sales and enhance customer experience by providing expert interior design advice and product selection guidance within a showroom environment.

• Manage client relationships through diligent CRM utilization, follow-up, and personalized sales strategies to ensure conversion and build brand loyalty.

• Actively prospect for new business opportunities, focusing on custom builders and residential designers through outside sales calls and strategic networking.

• Maintain showroom aesthetics and product merchandising standards, ensuring an engaging and informative customer journey.

• Plan and execute showroom events to foster industry relationships, drive specifications, and increase brand awareness.

📝 Enhancement Note: This role blends sales, interior design, and operations. Success will hinge on the candidate's ability to manage both the customer-facing sales cycle and the operational aspects of showroom presentation and lead management, utilizing CRM tools effectively.

📈 Primary Responsibilities

• Provide expert interior design consultation and product knowledge on tile and natural stone selections to facilitate customer project completion and sales.

• Meticulously log all client interactions, preferences, and selections in the Customer Management Tool (CMT), ensuring comprehensive lead tracking and follow-up for sales closure.

• Proactively identify and pursue new business opportunities, with a strategic focus on custom builders and residential designers, through external sales efforts and lead generation.

• Maintain the visual appeal and product integrity of the showroom by managing samples, displays, and merchandising in accordance with company standards.

• Organize and host showroom events, including tours and industry trade gatherings, to cultivate relationships, drive specifications, and enhance brand visibility.

📝 Enhancement Note: The emphasis on Saturdays being required, along with evening and weekend hours, highlights the retail-driven nature of this role and the need for candidates to be comfortable with flexible scheduling to meet customer demand.

🎓 Skills & Qualifications

Education:

• A four-year degree in a related field (e.g., Interior Design, Marketing, Business) OR a combination of a two-year degree with at least two years of relevant experience. Experience:

• 2-5 years of experience in sales, interior design, or a customer-facing role, preferably within the building materials, home furnishings, or retail sectors.

• Proven experience in managing customer relationships and driving sales cycles. Required Skills:

• Interior Design Acumen: Strong understanding of design principles, color coordination, space planning, and current interior design trends.

• Product Expertise: Ability to quickly learn and articulate product features, benefits, and applications for tile and natural stone.

• Sales & Customer Engagement: Demonstrated ability to engage customers, understand their needs, and guide them towards purchasing decisions.

• CRM Proficiency: Experience with Customer Relationship Management (CRM) tools, specifically CMT, for lead tracking, customer data management, and sales reporting.

• Technical Skills: Competency in MS Office Suite (Word, Excel, PowerPoint) for reporting, presentations, and communication.

• Communication: Excellent oral, written, listening, and interpersonal communication skills for effective stakeholder interaction.

• Creative Problem-Solving: Ability to conceptualize innovative solutions and present them effectively to clients.

• Blueprint Reading: Familiarity with reading and interpreting blueprints and design specifications.

Preferred Skills:

• Experience with merchandising and showroom visual standards.

• Demonstrated success in prospecting and developing new business leads.

• Experience in planning and executing events.

📝 Enhancement Note: The "2-5 years" experience level, derived from the AI analysis, suggests a mid-level role where candidates are expected to be largely self-sufficient in sales and client management but may still benefit from some mentorship on complex design projects or high-level sales strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Case Studies: Showcase 2-3 distinct interior design projects, highlighting the design process from client consultation to final selection, with emphasis on tile and stone application.

• Sales Performance Metrics: Quantify sales achievements with clear data points, such as average deal size, sales cycle length, lead conversion rates, and revenue growth driven by your efforts.

• CRM Utilization Examples: Demonstrate how you've used CRM systems (like CMT) to manage leads, track customer interactions, and improve follow-up processes. Include examples of reports generated.

• Visual Merchandising Examples: If possible, include photos or descriptions of showroom displays or product merchandising you have contributed to or managed.

Process Documentation:

• Client Consultation Workflow: Outline your step-by-step process for consulting with clients, from initial greeting and needs assessment to product recommendation and final sale.

• Lead Management Process: Detail your approach to prospecting, qualifying leads, and managing them through the sales funnel, including follow-up strategies and CRM integration.

• Showroom Maintenance Protocol: Describe your system for ordering, receiving, organizing, and maintaining showroom samples and displays to ensure a professional and up-to-date environment.

📝 Enhancement Note: For this role, a portfolio should strongly emphasize visual design work and quantifiable sales results. Demonstrating a structured approach to client management and CRM usage will be critical, showing an understanding of operations within a sales context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Showroom Design Consultants with 2-5 years of experience in a major metropolitan area like Dallas, Texas, the estimated annual salary range is $55,000 - $75,000. This range may vary based on specific experience, performance, and commission structures. Benefits:

• Medical Insurance

• Dental Insurance

• 401k Company Match: Mohawk Industries offers a company match on 401k contributions, providing a valuable retirement savings benefit.

• Employee Purchase Discount: Employees receive discounts on Mohawk Industries products, offering savings on flooring and tile.

• Tuition Reimbursement: Support for continuing education and professional development through tuition reimbursement programs.

• Career Opportunities: Potential for advancement within Dal-Tile and Mohawk Industries.

• Family-Friendly Work Environment: Commitment to supporting employees' work-life balance.

Working Hours:

• Full-time position, approximately 40 hours per week.

• Mandatory Saturday work is required. Evening hours may also be necessary to meet customer demands and business needs.

📝 Enhancement Note: The salary estimate is based on regional data for similar sales and design roles in Dallas, TX, considering the specified experience level. Benefits are detailed as provided in the input, with emphasis on those particularly valuable to operations and sales professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials / Manufacturing / Retail (specifically Tile & Natural Stone)

Company Size: Large (Mohawk Industries is a global leader with thousands of employees; Dal-Tile operates as a significant subsidiary within it). This size offers stability and resources.

Founded: Dal-Tile was founded in 1947, and Mohawk Industries, its parent company, has a long history in the flooring industry. This longevity suggests a company with established processes and a deep understanding of its market.

Team Structure:

• Operations Team: The Showroom Design Consultant will be part of a showroom team that likely includes other consultants, a showroom manager, and potentially support staff.

• Reporting Structure: This role typically reports to a Showroom Manager or Sales Manager, who oversees daily operations, sales performance, and team development.

• Cross-functional Collaboration: Frequent interaction with internal sales teams, customer service, marketing, and potentially manufacturing/supply chain to ensure product availability and customer satisfaction.

Methodology:

• Data-Driven Sales: Emphasis on using CRM data (CMT) to track leads, understand customer behavior, and measure sales performance.

• Customer-Centric Approach: Focus on providing exceptional customer service and tailored design solutions to meet individual client needs.

• Merchandising & Presentation: Maintaining high visual standards in the showroom to effectively showcase products and influence buying decisions.

Company Website: https://www.mohawkind.com/, https://www.daltile.com/

📝 Enhancement Note: Mohawk Industries' scale implies robust operational frameworks and potential for structured career paths. Dal-Tile's specialization within this provides a focused market for the Showroom Design Consultant role. The company's commitment to "promoting from within" is a key cultural indicator for career growth.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role requires a blend of technical design skills, sales acumen, and operational process management (CRM, merchandising). It's a step beyond entry-level sales or design roles, demanding independent client management and business development.

Reporting Structure: The Showroom Design Consultant typically reports to a Showroom Manager or Sales Manager. This provides direct oversight for performance, sales targets, and adherence to operational standards.

Operations Impact: This role directly impacts revenue through sales generation and indirectly through brand building and customer retention. Effective showroom management and client consultation contribute to Dal-Tile's market position and profitability.

Growth Opportunities:

• Sales Leadership: Advancement to Showroom Manager, Regional Sales Manager, or Key Account Manager roles.

• Design Specialization: Becoming a subject matter expert in specific product lines or design styles, potentially leading to specialized design consultant roles.

• Operations Management: Transitioning into roles focused on showroom operations, inventory management, or sales operations support.

• Training & Development: Opportunities to lead training sessions for new consultants or contribute to product development feedback based on market insights.

📝 Enhancement Note: The career path emphasizes progression within sales and showroom management, leveraging the client relationships and sales skills developed in this role. The "family-friendly" culture and "promoting from within" statements suggest a supportive environment for long-term career development.

🌐 Work Environment

Office Type: Retail Showroom environment. This is a customer-facing role requiring an engaging and professional demeanor.

Office Location(s): Dallas, Texas (75207). The showroom serves as the primary workspace.

Workspace Context:

• Collaborative Environment: Work alongside fellow design consultants and showroom staff, sharing best practices and supporting each other's sales efforts.

• Tools & Technology: Access to showroom samples, design software (potentially), and essential computer systems (MS Office, CMT) for client management and reporting.

• Customer Interaction: Frequent engagement with a diverse range of clients, including homeowners, builders, and designers, requiring strong interpersonal skills and adaptability.

Work Schedule:

• Full-time, with a standard 40-hour work week.

• Crucially, Saturdays are a mandatory work day. This reflects the retail nature of the business, where customer traffic is often highest on weekends. Evening hours may also be required.

📝 Enhancement Note: The on-site requirement and mandatory Saturdays are critical operational aspects of this role. Candidates must be prepared for a physical environment and a schedule that accommodates customer availability, not just standard business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A phone or video call with an HR representative or recruiter to assess basic qualifications, experience, and cultural fit.

• Showroom Visit & Interview: An in-person interview at the Dallas showroom. This will likely involve meeting the Showroom Manager and potentially other team members. Expect a discussion about design philosophy, sales approach, and problem-solving.

• Design Challenge/Portfolio Review: Candidates will be asked to present their portfolio, showcasing design projects, sales achievements, and CRM/process examples. A practical design exercise or scenario-based question related to client consultation may be included.

• Final Interview: Potentially a meeting with a higher-level sales leader or regional manager to discuss career aspirations and long-term fit.

Portfolio Review Tips:

• Highlight Design Process: Clearly articulate your approach to understanding client needs, translating them into design solutions, and selecting appropriate products.

• Quantify Sales Success: Use specific numbers and metrics to demonstrate your sales performance and impact. Focus on revenue generated, conversion rates, and client acquisition.

• Showcase CRM Proficiency: Provide examples of how you've leveraged CRM for lead management, follow-up, and reporting. Be ready to explain your process.

• Tailor to Dal-Tile: Research Dal-Tile's product lines and target customer segments (custom builders, residential designers) and align your portfolio examples accordingly.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Client Scenario: Be prepared to walk through how you would handle a challenging client situation, such as a budget constraint, conflicting design preferences, or a complex project requirement.

• Product Recommendation: Practice recommending specific Dal-Tile products based on hypothetical client needs and design briefs.

• Sales Pitch: Develop a concise and compelling sales pitch that highlights your design expertise and ability to drive sales.

📝 Enhancement Note: The interview process will heavily scrutinize both design sensibility and sales execution. A strong portfolio that bridges these two areas, with clear evidence of operational process management (CRM), will be key to advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): Essential for logging client visits, contact information, preferences, selection notes, and tracking sales progress. Proficiency or rapid learning ability is crucial.

• MS Office Suite:

  • Word: For creating client proposals, follow-up communications, and reports.
  • Excel: For sales tracking, data analysis, and reporting on key metrics.
  • PowerPoint: For client presentations, internal sales meetings, and potentially event presentations.

Analytics & Reporting:

• CRM-generated reports will be key for tracking individual and showroom sales performance, lead conversion rates, and customer engagement.

• Understanding of basic sales metrics and reporting requirements is necessary. CRM & Automation:

• CMT: The central system for managing the sales pipeline and customer interactions.

• While not explicitly mentioned, familiarity with other CRM systems (e.g., Salesforce, HubSpot) can demonstrate a transferable skill set for learning CMT quickly.

📝 Enhancement Note: The explicit mention of CMT is critical. Candidates should emphasize any experience with CRM systems, highlighting their ability to learn and utilize such tools for operational efficiency and sales tracking.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing client needs and providing exceptional service to build lasting relationships and drive sales.

• Design Excellence: Commitment to understanding and applying interior design principles to create aesthetically pleasing and functional spaces.

• Sales Drive: A results-oriented mindset focused on achieving and exceeding sales targets through proactive engagement and strategic selling.

• Collaboration: Working effectively with team members, management, and other departments to achieve shared goals and a positive showroom experience.

• Efficiency: Maintaining organized processes for client management, showroom upkeep, and administrative tasks.

Collaboration Style:

• Team-Oriented Sales: While individual sales performance is key, there's an expectation of supporting colleagues and contributing to a positive team atmosphere within the showroom.

• Feedback Integration: Openness to receiving feedback from managers and peers to improve design recommendations and sales techniques.

• Knowledge Sharing: Willingness to share insights on new products, design trends, and successful sales strategies with the team.

📝 Enhancement Note: The company culture emphasizes a blend of sales performance, design expertise, and collaborative teamwork within a retail showroom setting. Candidates should demonstrate how they embody these values in their professional approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Meeting Sales Quotas: Consistently achieving sales targets in a competitive market requires strong sales skills and effective lead management.

• Balancing Design & Sales: Effectively integrating design consultation with the need to drive immediate sales can be challenging.

• Managing Saturday Schedules: Adapting to mandatory weekend work requires strong personal time management and commitment.

• Staying Current: Keeping up-to-date with evolving interior design trends and Dal-Tile's extensive product catalog demands continuous learning.

Learning & Development Opportunities:

• Product Training: Extensive training on Dal-Tile's product lines, materials, and applications.

• Sales Skills Development: Opportunities to refine sales techniques, negotiation skills, and customer relationship management through internal programs or external resources.

• Design Workshops: Potential for advanced training in interior design principles, materials science, or specific design software.

• Career Advancement: Clear pathways for promotion into management or specialized sales roles within the organization.

📝 Enhancement Note: The challenges are typical for a retail sales and design role, emphasizing performance and adaptability. The growth opportunities are well-defined, particularly within sales leadership and specialized product knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for working with a client who has a limited budget but high design aspirations." (Tests problem-solving, negotiation, and product knowledge.)

• "How do you stay current with interior design trends, and how do you incorporate them into your client recommendations?" (Assesses industry awareness and application.)

• "Walk me through a time you successfully prospected for new business. What steps did you take, and what was the outcome?" (Evaluates business development and sales initiative.)

• "How would you utilize our CMT system to manage your daily sales activities and follow-ups?" (Tests understanding of operational tools and process.) Company & Culture Questions:

• "What attracts you to Dal-Tile and Mohawk Industries specifically?" (Assesses research and genuine interest.)

• "How do you handle constructive criticism or feedback on your design choices or sales approach?" (Evaluates coachability and professional maturity.)

• "Describe your experience working in a retail showroom environment, including any weekend or evening work." (Confirms understanding of the work environment and schedule requirements.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., residential, custom builder) or by showcasing your design process.

• Quantify Everything: For each project, highlight the client's needs, your design solution, the products used, and any quantifiable results (e.g., client satisfaction, sales value).

• Showcase CRM/Process: Dedicate a section or clearly indicate where your portfolio demonstrates your use of CRM and your structured approach to client management and follow-up.

• Visual Appeal: Ensure high-quality images of your work. If you don't have direct design portfolio pieces, use examples of successful sales scenarios or merchandising you've managed.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful examples relevant to this role.

📝 Enhancement Note: Preparation should focus on demonstrating a strong blend of design creativity, sales effectiveness, and operational discipline. Candidates should be ready to speak to specific examples and quantify their achievements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Mohawk Industries careers portal.

• Resume Optimization: Tailor your resume to highlight experience in sales, interior design, customer service, and any CRM/sales tracking tools. Use keywords from the job description like "Showroom Design Consultant," "interior design," "product expertise," "sales," and "CMT."

• Portfolio Curation: Assemble a portfolio that showcases 2-3 design projects, quantified sales achievements, and examples of your CRM usage and client management processes. Ensure it's visually appealing and easy to present.

• Interview Preparation: Practice answering common interview questions related to sales strategy, client handling, design trends, and CRM utilization. Prepare a concise presentation of your portfolio.

• Company Research: Familiarize yourself with Dal-Tile's product lines, target markets (custom builders, residential designers), and the overall brand positioning of Mohawk Industries. Understand their commitment to customer service and design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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