Showroom Design Consultant

📍 Job Overview

Job Title: Showroom Design Consultant

Company: Mohawk Industries (Dal-Tile)

Location: Dallas, Texas

Job Type: Full-Time

Category: Sales & Design Operations

Date Posted: 2026-08-10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive showroom sales and brand awareness by providing expert interior design advice and product selection guidance for tile and natural stone.

• Cultivate new business opportunities through proactive prospecting with custom builders and residential designers, including outside sales calls and lead follow-up.

• Manage the entire customer journey from initial showroom visit to sales closure, meticulously documenting interactions and preferences in the Customer Management Tool (CMT).

• Maintain showroom presentation standards through effective sample management, merchandising updates, and compliance with marketing guidelines.

• Plan and execute showroom events and participate in external trade events to foster industry relationships and enhance brand visibility.

📝 Enhancement Note: This role blends sales, customer service, and interior design, requiring a strong understanding of GTM strategies within a retail and manufacturing environment. The focus on driving specifications and sales through a physical showroom highlights its importance in the Go-To-Market execution for Dal-Tile products.

📈 Primary Responsibilities

• Provide expert interior design consultation and product knowledge to assist customers in selecting appropriate tile and stone solutions for their projects.

• Facilitate the entire selection and sales process for all showroom customers, ensuring a high-quality customer experience that leads to sales closure.

• Systematically log all client showroom visits, contact details, and specific selection notes within the Customer Management Tool (CMT) for effective lead tracking and follow-up.

• Proactively identify and pursue new business opportunities, with a strategic focus on engaging custom builders and residential designers through targeted outreach and outside sales initiatives.

• Maintain the visual appeal and operational readiness of the showroom by managing samples, updating displays, and ensuring compliance with merchandising standards, including new product introductions.

• Organize and host showroom tours, as well as small and large-scale events for industry professionals, to promote products and build strong professional relationships.

• Participate in external trade events to expand industry networks, increase brand recognition, and stay abreast of market trends and competitor offerings.

• Ship customer samples as required to facilitate decision-making and drive sales conversions.

• Regularly communicate with internal teams and customers to ensure seamless project progression and timely sales closure, reporting sales figures monthly.

📝 Enhancement Note: The responsibilities emphasize a proactive sales approach and strong customer relationship management, critical for GTM success in a product-focused retail environment. The requirement to log details in CMT highlights the importance of data integrity for sales forecasting and pipeline management.

🎓 Skills & Qualifications

Education:

• A four-year degree in a related field (e.g., Interior Design, Architecture, Marketing, Business) OR a two-year degree combined with relevant experience. Experience:

• Minimum of 2-4 years of direct experience in a sales, design, or customer-facing role, preferably within the building materials, interior design, or retail sectors.

• Demonstrated success in achieving sales targets and managing customer relationships. Required Skills:

• Interior Design Acumen: Strong understanding of design principles, color theory, space planning, and current interior design trends. Ability to sketch and read blueprints is essential.

• Product Expertise: Ability to quickly learn and articulate the features, benefits, and applications of a diverse range of tile and natural stone products.

• Sales & Customer Engagement: Proven ability to engage customers, understand their needs, influence purchasing decisions, and close sales.

• Prospecting & Lead Generation: Skill in identifying and pursuing new business leads, particularly with custom builders and residential designers.

• Customer Management Tool (CMT) Proficiency: Experience using CRM or similar tools for lead tracking, customer data management, and sales reporting.

• Communication & Interpersonal Skills: Excellent verbal, written, listening, and interpersonal communication skills to build rapport with diverse clientele and internal stakeholders.

• Creative Problem-Solving: Ability to conceptualize innovative solutions and present them effectively to clients.

• MS Office Suite Proficiency: Competence in MS Word, Excel, and PowerPoint for reporting, presentations, and general office tasks.

Preferred Skills:

• Visual Merchandising: Experience in showroom display, sample management, and maintaining brand standards.

• Event Planning: Ability to plan and execute successful customer and industry events.

• Industry Networking: Established relationships within the custom builder and residential designer community.

• Multilingual Abilities: Fluency in additional languages relevant to the Dallas market could be advantageous.

📝 Enhancement Note: The emphasis on a combination of design aptitude and sales drive, coupled with CRM proficiency, is typical for roles bridging GTM strategy execution with direct customer interaction. The requirement to read blueprints and coordinate colors points to a need for technical design understanding within a sales context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Case Studies: Showcase 2-3 projects demonstrating your interior design process, from initial client consultation and concept development to final product selection and project completion. Highlight how you translated client needs into successful design solutions.

• Sales Achievement Documentation: Provide evidence of sales performance, such as charts or reports illustrating your ability to meet or exceed targets. Quantify your impact on revenue generation and customer acquisition.

• Customer Engagement Examples: Include documentation of how you have managed customer relationships, handled challenging client requests, or implemented effective follow-up strategies to ensure customer satisfaction and repeat business.

• Showroom Merchandising Experience: Visual examples (photos) of showroom displays or merchandising strategies you have implemented or contributed to, showcasing your understanding of product presentation and brand aesthetics.

Process Documentation:

• Client Consultation Workflow: Outline your typical process for consulting with a new client, from initial contact through needs assessment, product recommendation, and selection finalization.

• Lead Management & Follow-Up Process: Detail your system for tracking leads, managing follow-up activities, and converting prospects into customers, referencing your experience with CMT or similar tools.

• Showroom Event Planning & Execution: Describe the steps involved in planning and executing a successful showroom event, from concept and logistics to promotion and post-event follow-up.

• Product Knowledge Integration: Explain how you acquire and leverage product knowledge to effectively advise customers and drive sales, particularly for new product launches or complex material selections.

📝 Enhancement Note: For a Showroom Design Consultant, a portfolio should visually demonstrate design skills and quantitatively prove sales success. Detailing processes for client engagement and lead management is crucial for assessing operational efficiency and GTM execution capabilities.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Showroom Design Consultants in Dallas, Texas, with 2-5 years of experience, the estimated annual salary range is typically between $55,000 and $75,000. This estimate considers base salary and potential commission or bonus structures common in sales-oriented design roles. Benefits:

• Health & Wellness: Comprehensive Medical and Dental insurance plans.

• Retirement Savings: Company match on 401k contributions, supporting long-term financial planning.

• Employee Perks: Significant Employee Purchase Discount on Dal-Tile and Mohawk products.

• Professional Development: Tuition Reimbursement program to support continued education and skill enhancement.

• Work-Life Balance: While Saturdays are required, the company strives for a supportive, family-friendly work environment.

Working Hours:

• Standard full-time hours, with a requirement to work Saturdays. Evening hours may also be necessary to accommodate customer needs and events. A typical work week might involve 40 hours, with flexibility expected to meet business demands.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in the Dallas area and the specified experience level. Benefits are directly extracted from the provided text. The working hours highlight a key requirement for weekend availability, common in retail-focused GTM roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials, Manufacturing, and Retail (specifically Tile and Natural Stone). Mohawk Industries, through its subsidiary Dal-Tile, is a major player in this sector, known for its extensive product lines and nationwide distribution.

Company Size: Mohawk Industries is a large, publicly traded company with a significant global presence. Dal-Tile operates as a major subsidiary within this structure, indicating a substantial operational footprint and robust corporate framework. This size offers stability and resources, while subsidiary operations often maintain a degree of specialized focus.

Founded: Dal-Tile was founded in 1947, and Mohawk Industries (parent company) has a longer history, tracing its roots back to 1878. This extensive history suggests a company with established processes, deep market knowledge, and a commitment to long-term growth and innovation within the flooring and building materials industry.

Team Structure:

• The Showroom Design Consultant is likely part of a regional sales and showroom team, reporting to a Showroom Manager or Regional Sales Manager.

• This role involves close collaboration with other showroom staff, sales representatives, marketing teams, and potentially customer service and logistics departments.

• The team structure supports a customer-centric approach, with individual roles contributing to the overall sales targets and customer experience within the designated showroom territory. Methodology:

• Data-Driven Sales: Utilizes Customer Management Tools (CMT) to track customer interactions, preferences, and sales progress, informing sales strategies and follow-up actions.

• Customer-Centric Design: Focuses on understanding individual customer needs and translating them into tailored product selections and design solutions.

• Showroom as a Sales Tool: Leverages the physical showroom environment for product demonstrations, client consultations, and event hosting to drive specifications and sales.

• Market Engagement: Actively participates in industry events and outside sales calls to build relationships, enhance brand awareness, and capture new market share.

Company Website: https://careers.mohawkind.com/DalTile/job/Dallas-Showroom-Design-Consultant-Texa-75207/1417766300/

📝 Enhancement Note: Understanding Mohawk's scale and Dal-Tile's specific market position is crucial. The company's long history suggests stability and established operational excellence. The emphasis on data utilization (CMT) and showroom as a sales driver points to a structured GTM approach within the retail segment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor focused on direct customer engagement and sales within a retail showroom environment. It represents an entry-to-mid-level position within the sales and design function of Dal-Tile's Go-To-Market operations.

Reporting Structure: Typically reports to a Showroom Manager or a Regional Sales Manager, who oversees multiple showrooms or a specific sales territory. This structure provides direct management oversight and performance guidance.

Operations Impact: The Showroom Design Consultant directly influences revenue through product sales and specification generation. Their ability to convert showroom visits into closed sales, cultivate new business, and build strong customer relationships is vital for the company's top-line growth and market penetration. Effective management of showroom presentation and customer experience also enhances brand perception and loyalty.

Growth Opportunities:

• Sales Specialization: Advancement into senior sales roles, such as Key Account Manager or Regional Sales Manager, focusing on larger clients or broader territories.

• Design Leadership: Potential to move into lead design consultant roles, mentoring junior staff, or specializing in high-end design projects.

• Product Management: Transition to roles involving product selection, market analysis, or product line management within Dal-Tile or Mohawk Industries.

• Operations Management: Opportunities to move into showroom management or operational oversight roles within the retail network.

• Cross-Functional Roles: Potential to move into marketing, training, or customer success roles leveraging their product and customer insights.

📝 Enhancement Note: The growth path for a Showroom Design Consultant typically involves deepening expertise in sales and design, or moving into management and broader operational roles within the company's GTM structure. The emphasis on proactive prospecting and sales closure indicates a clear link to revenue generation.

🌐 Work Environment

Office Type: This is a retail showroom environment, focusing on product display, customer interaction, and sales. It's a hands-on, customer-facing role within a commercial space designed to showcase tile and natural stone products.

Office Location(s): The position is based in Dallas, Texas, specifically at a Dal-Tile showroom. This location serves as the primary base for client interactions, product merchandising, and team collaboration.

Workspace Context:

• Collaborative Showroom: The workspace is designed to facilitate client consultations, product sampling, and interaction with other showroom staff. It's a dynamic environment where visual presentation is key.

• Product-Centric Technology: Access to product catalogs, sample management systems, and Customer Management Tools (CMT) is essential for daily operations. Design software and presentation tools may also be utilized.

• Client Interaction Focus: The environment is geared towards engaging with a diverse range of customers, from individual homeowners to professional builders and designers, requiring adaptability and excellent interpersonal skills.

Work Schedule:

• Full-time employment requiring a commitment to working Saturdays. Evening hours may also be necessary to accommodate client schedules and business needs. This schedule is typical for retail environments designed to serve customers throughout the week.

📝 Enhancement Note: The retail showroom setting is central to this role, requiring a professional and visually appealing presentation. The work schedule highlights the need for flexibility to meet customer demand, a common characteristic of GTM roles in the retail sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess alignment with the required qualifications and experience, particularly in design, sales, and customer service.

• Phone/Video Interview: An introductory conversation with a hiring manager or recruiter to discuss your background, motivations, and understanding of the role. This stage may include behavioral questions related to sales and customer handling.

• In-Person Interview/Showroom Visit: A more in-depth interview at the Dallas showroom. This may involve a practical assessment, such as a mock client consultation or a presentation of your portfolio, allowing the team to evaluate your design sense, sales approach, and cultural fit.

• Portfolio Review: Candidates will be expected to present their portfolio, showcasing design projects, sales achievements, and any relevant merchandising or event management experience.

• Final Interview: Potentially a meeting with a senior manager or regional director to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best represent your skills in interior design, product selection, and customer problem-solving. Prioritize projects that align with the type of work Dal-Tile showcases.

• Quantify Impact: For sales achievements, use clear metrics (e.g., percentage increase in sales, revenue generated, customer acquisition numbers). For design projects, highlight how your solutions met client objectives and budget.

• Showcase Process: Clearly articulate your design process and sales methodology for each project. Use visuals (photos, sketches, mood boards) to illustrate your creative approach and attention to detail.

• Highlight Customer Focus: Include examples of how you managed client relationships, handled feedback, and ensured customer satisfaction.

• Tailor to Dal-Tile: Emphasize any experience with tile, natural stone, or similar building materials. Demonstrate an understanding of Dal-Tile's product lines and brand aesthetic.

Challenge Preparation:

• Mock Consultation: Be prepared to simulate a client consultation, demonstrating how you would engage a customer, assess their needs, and recommend products from Dal-Tile's offerings.

• Product Knowledge Presentation: Practice articulating the benefits of specific tile or stone products, focusing on their application, durability, aesthetic appeal, and suitability for different project types.

• Sales Scenario: Be ready to discuss how you would handle objections, upsell products, or close a sale in a showroom setting.

📝 Enhancement Note: The interview process emphasizes practical skills and a demonstrable portfolio. Preparation should focus on showcasing both design creativity and sales effectiveness, with a clear understanding of the company's products and customer base.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): Essential for logging client visits, contact information, preferences, and tracking leads through the sales funnel. Proficiency in CRM systems like Salesforce, HubSpot, or proprietary tools is critical.

• MS Office Suite:

  • MS Word: For generating client proposals, follow-up correspondence, and internal reports.
  • MS Excel: For sales tracking, performance analysis, and data management.
  • MS PowerPoint: For presentations to clients, internal teams, and potentially for showcasing design concepts.

• Design Software (Potentially): While not explicitly stated, familiarity with basic design visualization tools or software used for mood boards and concept presentations can be beneficial.

Analytics & Reporting:

• CMT Reporting: Ability to extract and interpret sales data, lead conversion rates, and customer activity reports from the CMT.

• Sales Performance Dashboards: Understanding how to read and utilize dashboards that track individual and showroom sales performance against targets.

CRM & Automation:

• CRM System: Core to managing customer relationships and sales pipelines.

• Communication Platforms: Proficiency in email, phone systems, and potentially internal messaging tools for seamless communication with customers and colleagues.

📝 Enhancement Note: The primary technology focus is on CRM for sales and customer management. Proficiency in MS Office is a standard requirement. Any additional design visualization tools would be a plus, enhancing the candidate's ability to present design concepts.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong commitment to understanding and exceeding customer expectations, ensuring a positive and productive showroom experience.

• Sales Excellence: Driving sales performance through proactive engagement, expert product knowledge, and effective closing techniques.

• Design Innovation: Encouraging creative solutions and staying current with interior design trends to inspire customers and showcase product versatility.

• Team Collaboration: Working effectively with colleagues to support showroom operations, share insights, and achieve collective sales goals.

• Integrity & Professionalism: Maintaining high ethical standards in all customer interactions and business dealings.

Collaboration Style:

• Cross-Functional Integration: Regularly collaborates with other showroom staff, sales representatives, and potentially marketing and operations teams to ensure a cohesive customer journey and efficient showroom operations.

• Feedback Exchange: Openness to receiving and providing constructive feedback to improve individual performance and team effectiveness.

• Knowledge Sharing: Willingness to share product knowledge, design insights, and sales strategies with colleagues to foster a learning environment.

📝 Enhancement Note: The culture likely emphasizes a blend of sales drive, design creativity, and customer-centricity. Collaboration within a showroom setting is key to operational success and achieving GTM objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Weekend Work Requirement: Adapting to and consistently fulfilling the requirement to work Saturdays, which can impact personal schedules.

• Driving Foot Traffic: Overcoming the challenge of attracting consistent customer traffic to the showroom in a competitive market.

• Balancing Design & Sales: Effectively merging the creative aspects of interior design with the direct demands of achieving sales targets.

• Product Variety Management: Staying up-to-date with a vast and evolving product catalog to confidently advise customers on the best selections.

• Market Fluctuations: Navigating potential shifts in the housing market, construction industry, and consumer spending that can impact sales.

Learning & Development Opportunities:

• Product Training: Continuous access to training on new product lines, materials, and their applications.

• Sales Skill Development: Opportunities for workshops and coaching on advanced sales techniques, negotiation, and customer relationship management.

• Design Trend Education: Exposure to industry trends through trade shows, publications, and internal design resources.

• Mentorship: Potential to learn from experienced sales professionals and design consultants within the Dal-Tile network.

• Career Advancement: Clear pathways for growth into senior sales, management, or specialized design roles within the company.

📝 Enhancement Note: Recognizing the challenges, such as weekend work and market fluctuations, is important for candidates. The company offers structured learning and development opportunities that support both technical and sales skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for understanding a client's design needs and translating them into specific product recommendations for tile and natural stone." (Focus on needs assessment, product knowledge application, and presentation skills).

• "How do you approach prospecting for new business, particularly with custom builders and residential designers? What methods have you used to generate leads?" (Highlight proactive outreach, networking, and follow-up strategies).

• "Walk me through a challenging sales situation you encountered in a retail or design setting. How did you resolve it, and what was the outcome?" (Demonstrate problem-solving, resilience, and customer-centricity). Company & Culture Questions:

• "What interests you about Dal-Tile and the role of a Showroom Design Consultant specifically?" (Showcase research on the company, understanding of the role, and alignment with company values).

• "How do you stay current with interior design trends, and how do you apply that knowledge in a sales context?" (Demonstrate passion for design and ability to translate trends into customer solutions).

• "Describe your experience working in a team-oriented showroom environment. How do you contribute to a positive team dynamic and shared success?" (Highlight collaboration, support for colleagues, and focus on collective goals). Portfolio Presentation Strategy:

• Storytelling: For each project, narrate the client's challenge, your design solution, the products selected, and the successful outcome.

• Visual Impact: Use high-quality images of your work, mood boards, and sketches to visually engage the interviewers.

• Metric Focus: Clearly state sales figures, customer satisfaction ratings, or project budget adherence where applicable to quantify your impact.

• Process Clarity: Explain your step-by-step approach for client engagement, design development, and sales closure.

• Q&A Readiness: Be prepared to answer detailed questions about your design choices, sales tactics, and problem-solving approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong blend of design creativity, sales acumen, and customer service skills. Highlighting specific examples from your portfolio and aligning your experience with Dal-Tile's products and market is key.

📌 Application Steps

To apply for this Showroom Design Consultant position:

• Submit your application: Complete the online application form through the Mohawk Industries careers portal.

• Tailor your resume: Emphasize experience in interior design, sales, customer service, and any relevant product knowledge (tile, stone, building materials). Quantify achievements with numbers and metrics.

• Prepare your portfolio: Curate a selection of your best design projects and sales achievements that align with Dal-Tile's product offerings. Be ready to present this visually and discuss your process.

• Research Dal-Tile: Familiarize yourself with Dal-Tile's product lines, recent projects, and company values to demonstrate genuine interest and understanding during interviews.

• Practice interview responses: Prepare to answer behavioral and situational questions related to sales, design consultation, customer service, and problem-solving. Rehearse your portfolio presentation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---