Showroom Design Consultant

📍 Job Overview

Job Title: Showroom Design Consultant

Company: Mohawk Industries (Dal-Tile)

Location: Tulsa, OK

Job Type: Full-Time

Category: Sales & Design Operations

Date Posted: 2026-08-13

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical in driving showroom sales and brand awareness by providing expert interior design advice and product selection guidance.

• You will act as a brand ambassador, leveraging the showroom as a primary sales tool to influence customer purchasing decisions and foster strong relationships with custom builders and residential designers.

• Proactive prospecting and outside sales calls are key components to expanding business and ensuring consistent lead tracking and sales closure.

• Maintaining visual merchandising standards and product displays is essential to creating an inviting and effective sales environment.

• This position requires a blend of sales acumen, interior design expertise, and exceptional customer engagement skills to deliver a superior customer experience.

📝 Enhancement Note: While the title is "Showroom Design Consultant," the responsibilities heavily lean into a sales and business development function within a retail showroom environment. The "Operations" aspect is more about the operational efficiency of the showroom sales process and customer journey, rather than traditional back-office RevOps or SalesOps. The role requires a strong understanding of sales cycles, CRM usage, and lead management to drive revenue.

📈 Primary Responsibilities

• Provide expert interior design advice and in-depth product knowledge on tile and stone selections to facilitate customer projects and drive sales closure.

• Log all client interactions, showroom visits, contact details, and selection preferences meticulously in the Customer Management Tool (CMT) to ensure effective lead tracking and follow-up.

• Actively prospect for new business opportunities, focusing on custom builders and residential designers, and conduct outside sales calls to expand the customer base.

• Maintain showroom samples, displays, and merchandising according to marketing standards, including ordering, receiving, and shipping customer examples to support sales efforts.

• Plan and host showroom tours, as well as small and large-scale events for industry trades, to enhance customer engagement and build brand awareness.

• Collaborate with internal teams to ensure seamless customer experiences and efficient sales processes from initial contact to final closure.

• Stay current with industry design trends and product offerings by maintaining contact with suppliers and local vendors to ensure showroom relevance and compliance with merchandising guidelines.

• Report monthly on sales closures and business development activities to management.

📝 Enhancement Note: The original description mentions "Evening and weekend hours are required" and "Saturdays are required for this role." This is consolidated here and emphasized under primary responsibilities for clarity regarding the necessary work schedule for this sales-focused operations role.

🎓 Skills & Qualifications

Education:

• A four-year degree in a related field (e.g., Interior Design, Architecture, Business) OR a combination of a two-year degree with two years of related experience. Experience:

• 2-5 years of experience in a customer-facing sales or design role, preferably within the building materials, home furnishings, or interior design industry.

• Proven track record in driving sales and managing customer relationships. Required Skills:

• Interior Design Acumen: Strong understanding of design principles, color coordination, space planning, and current interior design trends. Ability to read and interpret blueprints.

• Sales & Customer Engagement: Demonstrated ability to engage customers, understand their needs, provide expert recommendations, and close sales. Experience in prospecting and lead generation.

• Product Expertise: Ability to quickly learn and articulate product features, benefits, and applications for tile and natural stone.

• Communication Skills: Excellent oral, written, listening, and interpersonal communication skills for effective interaction with diverse clientele and internal teams.

• Computer Proficiency: Competence in MS Office Suite (Word, Excel, PowerPoint). Familiarity with Customer Management Tools (CMT) or similar CRM systems is highly desirable.

• Creative Problem-Solving: Ability to conceptualize innovative solutions and present them effectively to clients.

Preferred Skills:

• Experience with specific CRM software (e.g., Salesforce, HubSpot) for lead and customer management.

• Knowledge of tile and stone materials, installation, and maintenance.

• Experience in event planning and execution for trade professionals.

• Visual merchandising and showroom display experience.

📝 Enhancement Note: The original description emphasizes "Competencies: Sales/Customer engagement/Customer service, Design/sketching/reading blueprints/color coordination/interior design trends/customer buying habits/creative thinking." These have been translated into specific required and preferred skills, integrating ATS-friendly keywords and operational relevance for a sales-oriented role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Sales Case Studies: Documented examples of successful sales engagements, highlighting how design expertise and product knowledge led to customer satisfaction and sales closure. Quantify results where possible (e.g., increased sales volume, successful project completion).

• Design Project Examples: Visual representations of design projects, showcasing color palettes, material selections, and space utilization, demonstrating an understanding of client needs and aesthetic principles.

• Customer Relationship Management (CRM) Usage: Evidence of proficiency in using CRM tools (like CMT) to track leads, manage customer interactions, and monitor sales pipelines. This could include anonymized screenshots or descriptions of workflow.

• Sales Process Documentation: Examples of how you've structured your sales process, from initial lead qualification to closing and post-sale follow-up, emphasizing efficiency and customer satisfaction.

Process Documentation:

• Lead Management Workflows: Examples of how you've managed and nurtured leads, from initial contact through to conversion, detailing your follow-up strategies.

• Sales Cycle Optimization: Descriptions of how you've streamlined the sales process to improve efficiency and customer experience within a showroom setting.

• Merchandising & Display Standards: Documentation or visual evidence of how you've maintained and enhanced showroom displays to maximize sales appeal and product visibility.

📝 Enhancement Note: For a role like this, a traditional "operations portfolio" is less about complex backend systems and more about demonstrating sales process mastery, customer engagement skills, and design capability. The portfolio should showcase how the candidate operationalizes sales and design within a retail showroom context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Showroom Design Consultants/Sales Consultants in Tulsa, OK, with 2-5 years of experience, the estimated salary range is $50,000 - $75,000 annually. This range can fluctuate based on commission structure, performance, and specific qualifications.

• Note: This role likely includes a base salary plus commission, which could significantly increase total compensation. The provided range is an estimate for the base component.

Benefits:

• Comprehensive Health Coverage: Medical and Dental insurance plans.

• Retirement Savings: Company match on 401k contributions, supporting long-term financial planning.

• Employee Purchase Discount: Significant discounts on Mohawk Industries' products, benefiting employees and their families.

• Professional Development: Tuition reimbursement to support continued education and skill enhancement.

• Work-Life Balance Support: While requiring Saturdays, the company emphasizes a "family-friendly work environment" and "a belief that every employee deserves a productive life outside of work," suggesting potential flexibility in other aspects of the schedule.

Working Hours:

• Standard full-time hours, with a requirement to work Saturdays. Evening hours may also be required depending on customer needs and events. The estimated total weekly hours are 40.

📝 Enhancement Note: Salary estimation is based on industry data for similar roles in Tulsa, OK, considering the experience level and the hybrid sales/design nature of the position. Benefits are directly pulled from the provided text, highlighting aspects valuable to operations professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials / Home Furnishings / Manufacturing (specifically Tile and Natural Stone). Mohawk Industries is the largest manufacturer of tile and natural stone in the United States.

Company Size: Large (Mohawk Industries is a global entity with a significant presence; Dal-Tile operates as a major subsidiary). This implies robust infrastructure, established processes, and opportunities for career advancement.

Founded: Dal-Tile was founded in 1947, and Mohawk Industries traces its roots back to 1959. This longevity suggests stability, industry expertise, and established market leadership.

Team Structure:

• Sales & Design Focus: The Showroom Design Consultant will be part of a showroom team, likely including other consultants, a showroom manager, and potentially support staff.

• Cross-Functional Collaboration: Close collaboration with internal sales teams, marketing, operations (for inventory and logistics), and potentially product development is expected.

• Reporting: The role likely reports to a Showroom Manager or a Regional Sales Manager who oversees showroom operations and performance.

Methodology:

• Customer-Centric Sales: Emphasis on providing exceptional customer service and design consultation to drive sales and build loyalty.

• Data-Driven Decision Making: Utilization of a Customer Management Tool (CMT) for tracking leads, sales data, and customer preferences to inform sales strategies and performance analysis.

• Proactive Business Development: A methodology that includes outside sales efforts and relationship building with industry professionals to generate new business.

• Visual Merchandising Standards: Adherence to established guidelines for showroom presentation to create an appealing and effective sales environment.

Company Website: https://careers.mohawkind.com/DalTile/

📝 Enhancement Note: The company context is derived from the provided description and general knowledge of Mohawk Industries and Dal-Tile. The emphasis is on how this large, established company operates and what that means for an individual in a sales and design role within their retail footprint.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level, bridging direct sales and specialized design consultation. It's a critical frontline position that directly impacts revenue and customer acquisition.

Reporting Structure: Typically reports to a Showroom Manager or a Sales Manager. This structure provides direct oversight and mentorship for sales performance and operational execution within the showroom.

Operations Impact: The Showroom Design Consultant has a direct and significant impact on revenue generation through sales, customer retention, and brand advocacy. Their ability to convert showroom visitors into paying customers and build relationships with trade professionals is vital to the company's financial success and market presence.

Growth Opportunities:

• Sales Leadership: Progression to Showroom Manager or other sales management roles, overseeing teams and driving overall showroom performance.

• Specialized Design Roles: Opportunity to become a senior design consultant, focusing on high-profile projects or specializing in specific product lines.

• Account Management: Transition into B2B account management roles, focusing on larger builders, developers, or design firms.

• Product Development/Marketing: Potential to leverage showroom insights and customer feedback for roles in product development or marketing within Dal-Tile or Mohawk Industries.

• Cross-Functional Moves: Opportunities to move into related operational or customer success roles within the broader Mohawk Industries organization.

📝 Enhancement Note: The growth analysis focuses on career paths available within a large manufacturing and retail organization like Mohawk Industries, specifically for someone starting in a client-facing sales and design role. The emphasis is on how operational skills in sales, CRM, and customer management can translate into broader career opportunities.

🌐 Work Environment

Office Type: On-site within a retail showroom environment. This is a customer-facing role requiring presence in a physical space designed to showcase products.

Office Location(s): Tulsa, OK (74146). This specific location is a key factor for candidates.

Workspace Context:

• Showroom Floor: The primary workspace is the retail showroom, which requires standing, walking, and interacting with customers for extended periods.

• Collaborative Atmosphere: While customer-facing, there's an expectation of collaboration with other showroom staff and management. The environment aims to be supportive and family-friendly.

• Product Display & Samples: The workspace includes extensive product displays, sample boards, and potentially a design consultation area. Access to design software and customer management tools is expected.

Work Schedule:

• Full-time, with a mandatory requirement to work Saturdays. Evening hours may also be necessary to accommodate customer needs and events. The company promotes a balance between work and personal life, despite these requirements.

📝 Enhancement Note: The work environment description focuses on the practicalities of a retail showroom setting, including physical demands, customer interaction, and the specific schedule requirements. This provides a realistic picture for potential applicants.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager conducts a preliminary review of applications and resumes, focusing on relevant experience, education, and alignment with core requirements.

• First Interview (Phone/Video): A discussion to assess general qualifications, sales aptitude, design interest, and cultural fit. This may involve behavioral questions and initial scenario-based questions.

• Second Interview (In-Person): On-site interview at the Tulsa showroom. This will likely include meeting the Showroom Manager and potentially other team members. Expect questions about design scenarios, sales techniques, and problem-solving.

• Portfolio Review: Candidates may be asked to present examples of their design work, sales successes, or CRM usage. This is a critical step to assess practical skills.

• Final Interview/Offer: Potentially a final discussion with a higher-level manager, followed by a job offer.

Portfolio Review Tips:

• Showcase Design Versatility: Include a range of design projects demonstrating your ability to work with different styles, color palettes, and client needs. Highlight projects involving tile and stone if possible.

• Quantify Sales Achievements: For sales case studies, use metrics to demonstrate your impact. Examples: "Increased average sale value by X%," "Achieved Y% of sales quota for Q3," "Successfully converted Z% of showroom leads."

• Demonstrate CRM Proficiency: If possible, show how you've utilized CRM tools for lead tracking, customer follow-up, and sales pipeline management. Use anonymized examples or describe your process.

• Highlight Customer Engagement: Include testimonials or examples of how you've gone above and beyond for customers, demonstrating excellent customer service and relationship-building skills.

• Prepare for Design Challenges: Be ready to discuss your design process, how you select materials, and how you handle challenging client requests or design dilemmas.

Challenge Preparation:

• Design Scenario: Be prepared to walk through a hypothetical customer scenario, from initial consultation to material selection and closing the sale.

• Sales Pitch Practice: Practice articulating the value proposition of Dal-Tile products and your own consulting services.

• CRM/Process Questions: Be ready to discuss how you would use the CMT, manage your leads, and maintain showroom standards.

📝 Enhancement Note: This section focuses on preparing candidates for a sales and design-focused role, emphasizing practical demonstration of skills through a portfolio and scenario-based interviews rather than purely technical operations assessments.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): This is the core system for logging client visits, contact information, preferences, and tracking sales progress. Proficiency or quick learnability is essential.

• MS Office Suite: Essential for general business communication, reporting, and presentations (Word, Excel, PowerPoint).

• Design Software (Potential): While not explicitly stated, familiarity with interior design software (e.g., SketchUp, AutoCAD LT, CAD Pro, or even advanced PowerPoint/Canva for mood boards) would be advantageous.

Analytics & Reporting:

• CMT Reporting: The CMT likely has built-in reporting features for sales closures, lead tracking, and customer activity.

• Excel: For ad-hoc data analysis, sales tracking, and report generation.

CRM & Automation:

• CMT: Serves as the primary CRM for this role.

• Email & Communication Platforms: Standard professional email clients and internal communication tools.

📝 Enhancement Note: The technology stack is primarily focused on sales enablement tools, with the Customer Management Tool (CMT) being the central piece. This reflects the operational focus on managing the customer journey and sales pipeline.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on delivering exceptional customer experiences, providing expert advice, and ensuring client satisfaction throughout the selection and purchase process.

• Sales Excellence: A drive to achieve and exceed sales targets, coupled with a commitment to continuous improvement in sales techniques and product knowledge.

• Teamwork & Collaboration: Working effectively with colleagues, management, and other departments to achieve collective goals and support a positive showroom environment.

• Integrity & Professionalism: Maintaining high ethical standards in all interactions with customers, suppliers, and internal stakeholders.

• Growth & Development: A commitment to learning and staying updated on design trends, product innovations, and sales strategies, with an appreciation for opportunities for personal and professional advancement.

Collaboration Style:

• Customer-Centric: Collaboration is often centered around understanding and meeting customer needs, involving shared insights on client preferences and project requirements.

• Proactive Communication: Open and timely communication with team members and management regarding leads, sales progress, showroom needs, and customer feedback.

• Supportive Environment: A culture that encourages mutual support among team members to ensure smooth showroom operations and a positive customer journey.

📝 Enhancement Note: The culture and values are inferred from the company's emphasis on a "family-friendly work environment," "commitment to promoting from within," and the nature of a customer-facing sales and design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Meeting Sales Quotas: Consistently achieving sales targets in a competitive market requires strong sales skills and effective lead management.

• Balancing Design Consultation with Sales: Effectively transitioning from providing design advice to closing a sale without alienating the customer.

• Managing Diverse Clientele: Catering to the varied needs and expectations of different customer segments, including DIY homeowners, custom builders, and designers.

• Working Weekends: The mandatory Saturday requirement can be a challenge for work-life balance for some individuals.

• Staying Current: Keeping up with rapid changes in interior design trends and an expanding product catalog requires continuous learning.

Learning & Development Opportunities:

• Product Training: Extensive training on Dal-Tile's product lines, including materials, applications, and benefits.

• Sales & Design Workshops: Opportunities for professional development in sales techniques, customer engagement, and interior design.

• Mentorship: Guidance from experienced Showroom Managers and senior sales professionals.

• Industry Events: Attending trade shows and events to network and stay abreast of industry innovations.

• Career Advancement: Clear pathways for promotion to management or specialized roles within Dal-Tile and Mohawk Industries.

📝 Enhancement Note: Challenges are framed around the core functions of the role (sales, design, customer interaction) and the specific requirements (weekend work). Growth opportunities are tied to the company's stated commitment to internal promotion and professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully converted a challenging customer into a loyal one. What was your approach?" (Assesses customer engagement, problem-solving, and sales strategy.)

• "How do you stay updated on interior design trends, and how do you apply that knowledge to product selection for clients?" (Evaluates design acumen and continuous learning.)

• "Walk me through your process for managing multiple leads and client projects simultaneously, ensuring no detail is missed." (Tests organizational skills, CRM usage, and process management.)

• "Imagine a client is undecided between two tile options. How would you guide them to a decision, considering their project needs and budget?" (Assesses consultative selling and product expertise.) Company & Culture Questions:

• "What interests you about Dal-Tile and Mohawk Industries specifically?" (Gauges research and genuine interest.)

• "How do you contribute to a positive team environment, especially in a customer-facing role with Saturday requirements?" (Evaluates teamwork and cultural fit.)

• "Describe your understanding of our product range and how you would leverage it to drive sales." (Tests product awareness and sales strategy.) Portfolio Presentation Strategy:

• Tell a Story: For each case study or project, explain the client's initial needs, your proposed solution (design and product), the challenges faced, and the successful outcome, emphasizing your role and impact.

• Visual Appeal: Ensure your portfolio is well-organized and visually appealing, mirroring the design standards expected in the showroom. Use high-quality images.

• Quantify Results: Whenever possible, use numbers (percentages, dollar amounts, unit sales) to demonstrate the tangible impact of your work.

• Focus on Process: Explain your decision-making process for design choices and sales strategies. Highlight how you used tools like CMT.

• Be Prepared for Questions: Anticipate questions about your design choices, sales tactics, and how you handle specific client scenarios.

📝 Enhancement Note: Interview preparation focuses on skills directly relevant to a sales and design consultant role, emphasizing consultative selling, design expertise, customer management, and the ability to articulate results and processes.

📌 Application Steps

To apply for this Showroom Design Consultant position:

• Submit your application through the provided link on the Mohawk Industries careers portal.

• Portfolio Customization: Prepare a portfolio that highlights your interior design projects, sales success stories (with quantifiable results), and any experience using CRM or customer management tools. Tailor examples to showcase tile and stone applications if possible.

• Resume Optimization: Ensure your resume clearly articulates your experience in sales, customer service, and interior design. Use keywords from the job description, such as "design consultation," "sales closure," "lead management," and "product expertise."

• Interview Preparation: Practice answering behavioral and situational questions related to sales scenarios, design challenges, and customer service. Be ready to discuss your portfolio in detail and articulate your sales process.

• Company Research: Familiarize yourself with Dal-Tile's product lines, brand values, and recent company news. Understand how your skills align with their commitment to customer experience and growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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