Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

Company: Kraymer Art

Location: Spain (Remote)

Job Type: FULL_TIME

Category: UX/UI Design & Conversion Rate Optimization (CRO)

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 Years Estimated)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in user experience (UX) and user interface (UI) design for a Shopify storefront, focusing on a niche anime-inspired jewelry brand.

• Lead Conversion Rate Optimization (CRO) initiatives by auditing existing user flows and designing data-informed solutions to enhance key performance indicators.

• Translate strategic design concepts into developer-ready files using Figma or Adobe XD, ensuring seamless implementation by the development team.

• Own the visual and UX direction of the Shopify store, with substantial latitude to rebuild and optimize the customer journey from product discovery through to checkout.

• Collaborate effectively in an asynchronous, remote environment with a globally distributed team, ensuring clear communication and timely delivery of design assets.

📝 Enhancement Note: This role is highly specialized, focusing on the design and strategy of Shopify storefronts and CRO, rather than deep technical coding of themes. The emphasis is on understanding what converts and how to design for it, with a clear understanding of Shopify's platform constraints. The target candidate is a design-led CRO specialist.

📈 Primary Responsibilities

• Conduct comprehensive UX and UI audits of the existing Shopify storefront to pinpoint high-impact issues across desktop and mobile platforms.

• Design and iterate on improved page layouts for key e-commerce components, including collection pages, product detail pages, landing pages, and critical conversion points.

• Produce implementation-ready design files in Figma or Adobe XD, clearly documenting design rationale and specifications for the Shopify development team.

• Develop and prioritize CRO improvement strategies based on established UX best practices, e-commerce data analysis, and a deep understanding of the target audience.

• Partner closely with the development team throughout the design implementation process, ensuring fidelity to design intent and on-time delivery of optimized storefront elements.

• Identify and design solutions to enhance product discovery, streamline the add-to-cart process, optimize navigation, and improve the overall checkout experience within Shopify's platform capabilities.

• Develop and maintain design systems or component libraries to ensure visual consistency and brand integrity across all aspects of the Shopify storefront.

• Conduct post-implementation reviews of redesigned pages, providing constructive feedback to the development team to preserve design integrity and user experience quality.

• Continuously research and integrate current Shopify storefront trends, innovative CRO techniques, and emerging e-commerce UX patterns into design strategies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic CRO thinking and hands-on UX/UI design execution, specifically within the Shopify ecosystem. The emphasis on "developer-ready files" and "design systems" suggests a need for meticulous documentation and a structured approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge in UX/UI design and e-commerce optimization is paramount.

Experience: An estimated 2-5 years of experience in UX/UI design, with a significant focus on e-commerce platforms and conversion rate optimization.

Required Skills:

• Portfolio of Shopify Storefront Design Work: Essential; will be the primary evaluation criterion. Must showcase improvements to existing stores and demonstrable results.

• Advanced UX/UI Design Skills: Proven ability to create intuitive, engaging, and conversion-focused user interfaces and experiences.

• E-commerce Design Expertise: Deep understanding of designing for online retail, including collections pages, product detail pages, and landing pages.

• Proficiency in Design Tools: Expert-level skills in Figma or Adobe XD, capable of creating developer-ready assets and detailed specifications.

• Mobile-First & Responsive Design: Strong command of designing for optimal user experience across all devices, with a mobile-first approach.

• Shopify Platform Knowledge: Working understanding of Shopify's design limitations and customization possibilities, relevant to both standard and Plus plans.

• Clear Design Rationale: Ability to articulate and defend design decisions with logical reasoning and data-backed insights.

• Asynchronous Communication: Excellent written and verbal communication skills for effective collaboration in a remote, asynchronous work environment.

Preferred Skills:

• CRO Tool Experience: Familiarity with A/B testing platforms (e.g., Intelligems, Google Optimize) and CRO tools for analysis and experimentation.

• Shopify Online Store 2.0: Understanding of its architecture and how it impacts design implementation.

• Page Builder Proficiency: Experience with Shopify page builders such as Replo or PageFly.

• Niche Brand Experience: Background in fashion, jewelry, accessories, anime, gaming, or lifestyle brands.

• Direct Developer Collaboration: Proven experience working directly with Shopify developers on design implementation.

• Passion for Niche Interests: Genuine interest in anime, gaming, or fandom-based products.

📝 Enhancement Note: The "Must-Haves" strongly emphasize practical experience and a demonstrable portfolio over formal education, a common trend in specialized design and operations roles. The inclusion of specific Shopify version knowledge and page builders points to a need for practical, platform-specific expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shopify Storefront Case Studies: Showcase at least 2-3 distinct projects where you redesigned or significantly improved a Shopify storefront.

• Demonstrable CRO Impact: For each case study, clearly articulate the problem, your design solutions, the CRO tools/methods used for analysis, and quantifiable results (e.g., conversion rate lift, AOV increase, bounce rate reduction).

• Developer-Ready Deliverables: Include examples of your Figma or Adobe XD files, demonstrating clear organization, component usage, and developer annotations.

• User Flow & Wireframe Examples: Present wireframes or user flow diagrams that illustrate your strategic thinking behind the design solutions.

• Mobile & Desktop Consistency: Evidence of designing and presenting responsive layouts for both mobile and desktop experiences.

Process Documentation:

• UX Audit Methodology: Demonstrate your systematic approach to auditing a Shopify storefront, including the types of data and heuristics you leverage.

• Design Iteration Process: Illustrate how you iterate on designs based on feedback, data, or A/B testing results.

• Collaboration Workflow: Briefly describe your process for collaborating with developers and stakeholders to ensure smooth design implementation.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of CRO principles within the Shopify context, with a strong emphasis on quantifiable results and readiness for developer implementation. This indicates that the hiring team values tangible outcomes and efficient collaboration.

💵 Compensation & Benefits

Salary Range: Given the role's specialized nature, remote work in Spain, and the company's focus on performance-based raises, a competitive salary range for a UX/UI Designer with 2-5 years of experience in e-commerce CRO in Spain would likely fall between €30,000 - €45,000 per year. This estimate is based on regional salary benchmarks for design and CRO roles, considering the cost of living in Spain and the remote nature of the position, which often allows for competitive compensation regardless of specific city location within the country.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from any location.

• Performance-Based Pay Raises: Opportunities for salary increases directly tied to demonstrable performance and impact.

• Performance-Based Bonuses: Additional financial rewards for exceeding expectations and contributing to company growth.

• PH-Friendly Hours: Work within hours that align with the company's operational needs, accommodating team members in the Philippines without requiring graveyard shifts for European-based employees.

• Long-Term Role with Full-Time Potential: A stable, ongoing opportunity with the prospect of becoming a permanent, full-time team member.

• Engaging Niche: Collaborate with a brand in a unique and enjoyable niche with a dedicated and loyal customer base.

Working Hours: While the specific number of hours is not explicitly stated, it is a FULL_TIME position, typically implying around 40 hours per week. The mention of "PH-friendly hours" suggests a degree of flexibility to accommodate different time zones while ensuring operational coverage, likely requiring some overlap with core business hours.

📝 Enhancement Note: The salary estimate is a projection based on industry standards for the specified experience level, location, and specialization. The "PH-friendly hours" is an interesting detail suggesting a global team structure, with a focus on ensuring reasonable working times for team members in the Philippines, which could mean the Spanish-based remote worker might have slightly adjusted hours to facilitate overlap.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Jewelry & Accessories), Niche Retail (Anime-inspired). This industry demands strong visual appeal, effective product presentation, and a deep understanding of consumer trends within specific fandoms.

Company Size: Small to Medium-sized business (SMB) with a growing presence. This implies a dynamic environment where individual contributions have a significant impact, and there's potential for growth and evolution of processes.

Founded: Details not provided, but the company is described as "growing" and having a "strong and loyal audience," suggesting established operations and a proven market presence.

Team Structure:

• Cross-functional Collaboration: The role involves close collaboration with a "development team" and working "alongside" them. This indicates a team-oriented structure where designers and developers work in tandem.

• Remote & Asynchronous Focus: The team operates remotely, requiring strong asynchronous communication skills and self-management.

• Niche Expertise: The team likely comprises individuals with a passion for or understanding of the anime, gaming, and fandom space, contributing to a specialized and potentially enthusiastic work environment.

Methodology:

• Design-Led Optimization: The core methodology revolves around using UX/UI design as the primary driver for CRO.

• Data-Informed Decisions: While design-first, decisions are expected to be informed by e-commerce data and UX best practices.

• Agile Implementation: Working with a development team suggests an agile or iterative approach to design implementation and refinement.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company's focus on a specific niche (anime-inspired jewelry) suggests that candidates with a genuine interest in or understanding of this market will likely thrive and be able to connect more deeply with the brand and its audience. The SMB nature implies a fast-paced, hands-on environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, focusing on specialized UX/UI design and CRO for a specific e-commerce platform (Shopify). It offers significant ownership and autonomy within its domain.

Reporting Structure: While not explicitly stated, the designer will likely report to a Head of Marketing, Head of E-commerce, or a similar leadership role responsible for online store performance and customer experience. Collaboration with the development team is a key aspect of the day-to-day workflow.

Operations Impact: The designer's work will directly impact key business metrics such as conversion rates, average order value (AOV), customer lifetime value (CLV), and overall revenue. By improving the storefront's UX/UI and CRO, they will directly contribute to the company's growth and profitability.

Growth Opportunities:

• Specialization Depth: Deepen expertise in Shopify e-commerce design, CRO strategy, and niche market branding.

• Leadership Potential: As the brand grows, opportunities may arise to lead design initiatives, mentor junior designers, or contribute to broader product strategy.

• Skill Expansion: Potential to gain experience with other e-commerce platforms, advanced analytics, or A/B testing methodologies if the company expands its tools or strategy.

• Brand Building: Contribute significantly to the visual identity and user experience of a growing brand in a passionate niche.

📝 Enhancement Note: This role offers a clear path for growth within e-commerce design and CRO, particularly for those interested in specializing in the Shopify platform and niche markets. The emphasis on "owning the visual and UX direction" suggests a strong opportunity for impact and career advancement within the company.

🌐 Work Environment

Office Type: Fully remote. This means no physical office location requirement, offering maximum flexibility.

Office Location(s): While the company is Australia-based, the role is open to candidates in Spain, indicating a global, remote-first approach. This implies that all work will be conducted digitally.

Workspace Context:

• Digital Collaboration Tools: Expect to use a suite of digital tools for communication (e.g., Slack, email), project management (e.g., Asana, Trello), and design collaboration (e.g., Figma, Adobe XD, Miro).

• Asynchronous Workflow: The environment is optimized for asynchronous communication, requiring proactive updates, clear documentation, and self-directed work.

• Team Interaction: While remote, there are opportunities for team interaction through video calls, design reviews, and project discussions, likely scheduled to accommodate different time zones.

Work Schedule: The position is full-time (typically 40 hours per week). The mention of "PH-friendly hours" suggests that while the core work is expected, there might be some flexibility in scheduling to ensure adequate overlap with team members in the Philippines, potentially meaning the Spanish-based remote worker might need to adjust their hours slightly.

📝 Enhancement Note: The remote and asynchronous nature of the work environment is a key characteristic. Candidates must be highly self-motivated, organized, and comfortable communicating effectively through digital channels without constant real-time interaction. The "PH-friendly hours" detail is important for understanding potential scheduling nuances.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the portfolio and any specific instructions (e.g., including the word "seesaw").

• Portfolio Deep Dive: Expect a thorough review of your Shopify storefront design and CRO case studies. Be prepared to discuss your process, rationale, and results in detail.

• Skills Assessment/Design Challenge: Potentially a practical exercise or case study focused on auditing a sample Shopify store or designing a specific page/feature to assess your problem-solving and design skills.

• Team/Cultural Fit Interview: Discussion about your remote work style, collaboration approach, and your interest in the brand's niche.

• Final Interview: Likely with a hiring manager or founder to discuss the role's scope, expectations, and long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your proposed solution, the specific metrics you tracked, and the resulting improvements. Use numbers and data wherever possible.

• Showcase Shopify Specifics: Highlight your understanding of Shopify's platform, themes, and common CRO challenges within it.

• Explain Your "Why": Be ready to articulate the strategic thinking behind every design decision. Why this layout? Why this CTA placement? Why this color choice?

• Demonstrate CRO Acumen: Clearly link your design choices to conversion rate optimization principles and desired outcomes.

• Developer-Ready Presentation: Ensure your files are well-organized and can be easily understood by a developer. Highlight any specific annotations or specifications you provide.

Challenge Preparation:

• Analyze Common Shopify Issues: Familiarize yourself with typical UX/UI problems on e-commerce sites, especially Shopify stores (e.g., navigation, product page clarity, mobile usability, checkout friction).

• Practice Design Audits: Mentally, or on paper, audit existing Shopify stores for UX/UI flaws and potential CRO improvements.

• Articulate Your Process: Be ready to explain your design process step-by-step, from understanding the brief to delivering final assets.

• Research the Brand: Understand Kraymer Art's existing store, target audience, and brand aesthetic to tailor your approach.

📝 Enhancement Note: The application process heavily favors a strong portfolio. Candidates should prioritize showcasing quantifiable results and a deep understanding of Shopify-specific CRO challenges. The inclusion of the word "seesaw" is a direct instruction to gauge attention to detail and adherence to instructions.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Expected to be a primary tool for UI/UX design, wireframing, prototyping, and collaboration.

• Adobe XD: An alternative or complementary tool for design and prototyping.

E-commerce Platform:

• Shopify: The core platform for the storefront. Understanding its capabilities and limitations is crucial.

• Shopify Online Store 2.0: Familiarity with its architecture and features is a plus.

CRO & Analytics Tools (Preferred):

• Intelligems: Mentioned as a preferred tool for CRO and A/B testing.

• Replo: A Shopify page builder and design tool that may be used for implementation or prototyping.

• PageFly: Another popular Shopify page builder.

• A/B Testing Platforms: General experience with platforms like Google Optimize, Optimizely, or VWO is beneficial.

Collaboration & Project Management:

• Asynchronous Communication Tools: Slack, email, etc.

• Project Management Software: Likely tools such as Asana, Trello, or Jira for task tracking.

📝 Enhancement Note: Proficiency in Figma or Adobe XD is a hard requirement. Experience with Shopify's platform, particularly Online Store 2.0, and familiarity with CRO tools like Intelligems and page builders like Replo or PageFly will significantly strengthen an application.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A strong emphasis on creating visually appealing, intuitive, and high-performing user interfaces.

• Data-Driven Improvement: While design-led, decisions are expected to be validated by data and focused on measurable outcomes.

• Efficiency & Optimization: A core value is to continuously improve the customer journey and operational efficiency of the storefront.

• Collaboration & Communication: Valuing clear, asynchronous communication and effective teamwork across remote locations.

• Passion for Niche: An appreciation for the unique market and audience of anime-inspired jewelry, fostering a shared enthusiasm for the brand.

Collaboration Style:

• Asynchronous First: Communication prioritizes asynchronous methods, requiring clear documentation and proactive updates.

• Cross-Functional Synergy: Close working relationships with developers are essential for translating designs into functional, high-converting storefront elements.

• Feedback-Oriented: Openness to giving and receiving constructive feedback on designs and processes to ensure optimal outcomes.

• Ownership & Autonomy: Team members are empowered to take ownership of their areas, contributing to a culture of trust and responsibility.

📝 Enhancement Note: The culture appears to value both creative excellence and analytical rigor, with a strong emphasis on collaborative problem-solving in a remote setting. The niche focus likely cultivates a passionate and engaged team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with CRO Performance: The primary challenge will be creating designs that are both visually appealing to the target audience and demonstrably effective at driving conversions.

• Shopify Platform Constraints: Working within the technical limitations of the Shopify platform and navigating the complexities of customization.

• Asynchronous Communication Management: Effectively collaborating and managing projects without constant real-time interaction requires excellent organizational and communication skills.

• Niche Audience Understanding: Deeply understanding the specific preferences and behaviors of the anime jewelry customer base to inform design decisions.

Learning & Development Opportunities:

• Deep Dive into Shopify CRO: Gain extensive hands-on experience optimizing a growing Shopify store, becoming an expert in platform-specific CRO tactics.

• Niche Market Expertise: Develop a profound understanding of consumer behavior within the anime, gaming, and fandom merchandise markets.

• Cross-Functional Skill Development: Enhance collaboration skills with developers and potentially marketing teams.

• Brand Growth Contribution: Directly influence the growth trajectory and visual identity of a unique e-commerce brand.

📝 Enhancement Note: This role offers significant opportunities to hone specialized skills in e-commerce UX/UI and CRO within a popular platform and a distinct market niche. The challenges are inherent to the role and provide avenues for significant professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach auditing our current Shopify storefront for UX/UI and CRO improvements?" (Focus on your systematic process, data points, and tools).

• "Describe a time you designed an e-commerce page that significantly improved conversion rates. What was the problem, your solution, and the results?" (Be ready with a detailed case study from your portfolio).

• "What are the biggest UX/UI challenges you see in designing for niche e-commerce brands like ours, and how do you address them?" (Showcase understanding of target audience and brand identity). Company & Culture Questions:

• "What interests you about Kraymer Art and the anime jewelry niche?" (Demonstrate genuine interest and research).

• "How do you approach asynchronous communication and collaboration with remote teams?" (Highlight your organizational and communication strategies).

• "Given our company is Australia-based but we're hiring remotely in Spain, how do you see yourself fitting into our team structure and ensuring effective collaboration?" (Address time zone considerations and proactive communication). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your strategic design approach, the specific UX/UI solutions implemented, the CRO metrics tracked, and the quantifiable impact.

• Highlight Developer Deliverables: Show examples of your ready-to-implement Figma/Adobe XD files and explain how you prepare them for developers.

• Focus on "Why": Be prepared to explain the rationale behind every design decision, linking it back to user needs and business objectives.

• Quantify Results: Emphasize the measurable impact of your work. Use charts or graphs if possible to illustrate performance improvements.

• Be Ready for Specifics: Anticipate questions about your tools, processes, and specific Shopify knowledge.

📝 Enhancement Note: Interview preparation should heavily focus on the portfolio and the ability to articulate design strategy and CRO impact. Demonstrating an understanding of the niche market and comfortable remote collaboration is also key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, ensuring you include the word "seesaw" in your response to the first screening question to demonstrate attention to detail.

• Customize Your Resume: Tailor your resume to highlight direct experience in Shopify storefront design, Conversion Rate Optimization (CRO), UX/UI design, and proficiency with Figma/Adobe XD. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest Shopify storefront design case studies that clearly demonstrate your ability to improve conversion rates. Ensure each case study includes the problem, your design solution, the CRO strategies employed, and quantifiable results.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on articulating your design rationale, process, and the measurable impact of your work. Be ready to discuss your experience with Shopify's platform and CRO tools.

• Research Kraymer Art: Understand their brand, current storefront, target audience, and the anime jewelry niche. This will help you tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.