Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO

Company: Kraymer Art

Location: Indonesia (Remote)

Job Type: FULL_TIME

Category: UX/UI Design, Conversion Rate Optimization (CRO), E-commerce Operations

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize the user experience (UX) and user interface (UI) of a Shopify storefront for an anime-inspired jewelry brand.

• Drive conversion rate optimization (CRO) by identifying and implementing design solutions that improve key e-commerce metrics.

• Collaborate closely with a remote development team to translate design concepts into functional and high-performing Shopify pages.

• Conduct thorough UX audits to pinpoint areas for improvement in product discovery, navigation, and checkout processes.

• Develop and maintain design systems to ensure visual consistency and brand integrity across the e-commerce platform.

📝 Enhancement Note: This role is focused on design and strategy rather than coding. The primary objective is to leverage design expertise to enhance conversion rates and user experience on the Shopify platform, requiring a strong understanding of e-commerce best practices and Shopify's design capabilities.

📈 Primary Responsibilities

• Conduct comprehensive UX and UI audits of the existing Shopify storefront, identifying critical issues on both desktop and mobile interfaces.

• Design intuitive and visually appealing page layouts for collection pages, product detail pages, landing pages, and other crucial conversion points.

• Produce high-fidelity Figma or Adobe XD design files that are meticulously prepared for implementation by Shopify developers.

• Strategize and prioritize CRO initiatives based on UX best practices, e-commerce data analysis, and user behavior insights.

• Partner with the development team to ensure accurate and timely implementation of design solutions, providing clear feedback to preserve design intent.

• Identify and implement design improvements for product discovery, add-to-cart flow, navigation menus, and the overall checkout experience within Shopify's platform constraints.

• Develop and maintain a consistent design system or component library to ensure brand uniformity and streamline future design iterations.

• Continuously monitor Shopify storefront trends, emerging CRO techniques, and evolving e-commerce UX patterns to inform design strategies.

• Analyze user journeys and customer feedback to iterate on designs and further enhance the overall shopping experience.

📝 Enhancement Note: The emphasis on "implementation-ready" files and collaboration with developers suggests a need for designers who understand the technical feasibility within Shopify. The responsibility for "owning the visual and UX direction" indicates significant autonomy in design decision-making.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical experience in UX/UI design and e-commerce is paramount.

Experience: 2-5 years of professional experience in UX/UI design, with a significant focus on e-commerce platforms, particularly Shopify. Proven track record of improving conversion rates through design interventions.

Required Skills:

• A robust portfolio showcasing successful Shopify storefront design projects, with a focus on demonstrable improvements in user experience and conversion rates.

• Expert-level proficiency in UX and UI design principles, with a clear articulation of how design decisions impact conversion metrics.

• Extensive experience designing for e-commerce environments, including detailed work on collections pages, product detail pages, and landing pages.

• Advanced skills in design tools such as Figma or Adobe XD, with the capability to deliver developer-ready assets and specifications.

• Deep understanding of mobile-first design principles and the creation of seamless, responsive layouts across all devices.

• Practical knowledge of Shopify's design limitations and customization possibilities, particularly within standard and Plus plan environments.

• Ability to articulate clear, data-backed design rationale and strategic thinking behind design choices.

• Excellent asynchronous communication skills, essential for effective collaboration within a remote, global team. Preferred Skills:

• Hands-on experience with CRO tools and A/B testing platforms (e.g., Intelligems, Replo, Google Optimize).

• Familiarity with Shopify's Online Store 2.0 architecture and its impact on design customization.

• Experience utilizing Shopify page builders such as Replo or PageFly.

• A background or demonstrable interest in fashion, jewelry, accessories, anime, or lifestyle brand aesthetics.

• Prior experience working directly with Shopify developers on design implementation and troubleshooting.

• A genuine interest in anime, gaming, or fandom-based products to better connect with the brand's audience.

📝 Enhancement Note: The explicit mention that "We prioritize design samples over interview performance" highlights the critical importance of a strong, relevant portfolio. The "Must-Haves" are effectively non-negotiable requirements for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable examples of Shopify storefront redesigns or significant UX/UI improvements.

• Case studies detailing the "before and after" of a design intervention, clearly outlining the problem, your design solution, and the resulting impact on key performance indicators (KPIs) like conversion rate, average order value (AOV), or bounce rate.

• Evidence of creating developer-ready design files, showcasing organization, clear annotations, and asset handoff.

• Examples of designing for mobile-first experiences and responsive adaptations.

• Documentation of how you've considered or worked within the constraints of e-commerce platforms like Shopify. Process Documentation:

• Showcase your process for conducting UX audits, including methodologies for identifying user pain points and conversion blockers.

• Illustrate your approach to designing user flows for core e-commerce journeys (e.g., browsing, product selection, checkout).

• Provide examples of how you've developed or utilized design systems or style guides to ensure brand consistency.

• Detail your strategy for collaborating with developers, including feedback loops and quality assurance for design implementation.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must be prepared to articulate their design process, justify their decisions with data and UX principles, and demonstrate tangible results from their previous work on e-commerce platforms.

💵 Compensation & Benefits

Salary Range: Based on the role being fully remote, the company being Australia-based with "PH-friendly hours" (suggesting a focus on Southeast Asian talent), and requiring 2-5 years of experience, a competitive salary range for a UX/UI Designer with CRO expertise in Indonesia would typically fall between IDR 25,000,000 - IDR 45,000,000 per month. This estimate considers the cost of living in Indonesia, the specialized skill set required, and the potential for long-term, full-time engagement.

Benefits:

• Fully remote work environment, offering flexibility and work-life balance.

• Performance-based pay raises and bonuses, rewarding strong contributions and results.

• Long-term role with potential for full-time conversion and ongoing engagement.

• Opportunity to work with a unique brand in a fun and engaging niche (anime-inspired jewelry).

• Role-specific autonomy to own and shape the visual and UX direction of a growing Shopify store.

• Work schedule aligned with Australia-based hours, with consideration for "PH-friendly hours," avoiding disruptive graveyard shifts for candidates in the Philippines or Indonesia.

Working Hours: Full-time, with a focus on asynchronous collaboration. While specific daily hours are not defined, the "PH-friendly hours" and Australia-based company context suggest a need for overlap during standard business hours in Southeast Asia and potentially some overlap with Australian business hours, likely totaling around 40 hours per week.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for similar roles in Indonesia, adjusted for the remote nature of the position and the specialized skills in Shopify UX/UI and CRO. Candidates should be prepared to discuss their salary expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Jewelry & Accessories), E-commerce, Anime/Fandom Merchandise. The company operates within a niche market, catering to fans of anime and related subcultures, which implies a need for authentic design and understanding of community aesthetics.

Company Size: Small to Medium Enterprise (SME), indicated by the direct hiring process and the focus on individual contributor roles. This often means a more agile environment with direct impact potential.

Founded: The company's founding date is not specified, but its growth and active expansion suggest a relatively established, yet dynamic, business.

Team Structure:

• The UX/UI Designer will likely be a key member of a lean, remote team, potentially reporting to a Marketing Manager, E-commerce Lead, or Founder.

• Collaboration will be primarily with a development team (also likely remote) responsible for implementing the designs.

• Cross-functional collaboration will involve insights from marketing, sales, and customer support to inform design decisions and CRO strategies. Methodology:

• Data-driven decision-making, with a strong emphasis on conversion rate optimization (CRO) metrics and user behavior analysis.

• Agile design and development process, allowing for iterative improvements and quick adaptation to market trends.

• Focus on user-centric design, prioritizing the needs and experiences of the target audience.

• Asynchronous communication and collaboration as a standard operating procedure for the remote team.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company's niche focus on anime jewelry suggests that understanding the target audience's aesthetic preferences and cultural nuances will be a significant advantage for the designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer. It requires a solid foundation of design skills and practical experience, particularly within the e-commerce and Shopify ecosystem. The "design-first" approach and ownership of design strategy indicate a level of responsibility beyond junior roles.

Reporting Structure: The designer will likely report to a manager or lead responsible for e-commerce operations or marketing. Direct interaction with the development team for implementation is expected.

Operations Impact: The designer's work will have a direct and measurable impact on the company's revenue. By improving the user experience and conversion rates of the Shopify storefront, they will directly influence sales performance, customer satisfaction, and brand perception. This role is critical in translating the brand's appeal into tangible business results.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Shopify platform design, advanced CRO techniques, and e-commerce UX best practices.

• Leadership Potential: As the store grows and the team potentially expands, there may be opportunities to lead design initiatives or mentor junior designers.

• Broader E-commerce Strategy: Contribute to the overall e-commerce strategy beyond just storefront design, potentially influencing product merchandising, marketing collateral, and customer journey mapping.

• Performance-Based Advancement: The promise of "pay raises and bonuses for strong performance" and a "long-term role with full-time potential" indicates a clear path for career progression and increased compensation based on merit and contribution.

📝 Enhancement Note: The emphasis on "owning the visual and UX direction" and the potential for long-term engagement suggest that this role could evolve into a more senior or specialized position within the company's e-commerce operations.

🌐 Work Environment

Office Type: Fully remote, with no requirement for physical office attendance.

Office Location(s): While the company is Australia-based, the role is open to candidates in Indonesia, aligning with "PH-friendly hours." This indicates a global remote team structure.

Workspace Context:

• Collaborative Environment: Designed for asynchronous collaboration, requiring strong written communication skills and proactive engagement through project management tools and communication platforms.

• Tools & Technology: Access to and proficiency with design software (Figma/Adobe XD) and potentially project management tools (e.g., Asana, Trello, Monday.com). Familiarity with Shopify's back-end interface and potentially CRO tools is beneficial.

• Team Interaction: Regular interaction with developers and potentially marketing/operations leads, focusing on design reviews, feedback sessions, and project updates.

Work Schedule: Full-time, with flexibility inherent in a remote role. The primary consideration will be ensuring sufficient overlap with team members for collaborative tasks and meetings, particularly given the Australia-based company and Southeast Asian talent pool alignment.

📝 Enhancement Note: Successful candidates will need to be self-disciplined and adept at managing their workload independently while maintaining strong communication with a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review heavily focused on portfolio submissions. The specific instruction to include "seesaw" in the application highlights attention to detail.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio, focusing on Shopify design work, CRO case studies, and design rationale. This may involve a dedicated session to walk through selected projects.

• Skills Assessment: Potential technical assessment or discussion around Figma/Adobe XD proficiency and understanding of Shopify constraints.

• Team/Cultural Fit Interview: Conversation with a hiring manager or team lead to assess communication style, problem-solving approach, and alignment with the company's niche and remote work culture.

• Final Evaluation: Based on the combination of portfolio strength, design expertise, communication skills, and cultural fit.

Portfolio Review Tips:

• Prioritize Shopify: Ensure your portfolio prominently features your best Shopify storefront design work.

• Quantify Impact: For each relevant project, clearly state the problem, your solution, and the measurable results (e.g., X% increase in conversion rate, Y% decrease in bounce rate, Z% improvement in mobile usability).

• Showcase Process: Include case studies that detail your design process, from audit and ideation to final implementation and iteration. Explain your "why" for key design decisions.

• Developer-Ready Files: Be prepared to show examples of how you prepare design files for developers, demonstrating clarity and completeness.

• Niche Relevance: If possible, include work or express familiarity with fashion, jewelry, accessories, or anime-related brands.

Challenge Preparation:

• Anticipate UX Audit: Be ready to discuss how you would approach auditing Kraymer Art's current Shopify store.

• Design Problem-Solving: Prepare to discuss hypothetical design challenges related to product discovery, mobile navigation, or checkout optimization on Shopify.

• CRO Strategy: Articulate your approach to identifying and prioritizing CRO opportunities on an e-commerce site.

• Shopify Constraints: Be prepared to discuss the limitations and possibilities within Shopify's design framework.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. A well-curated, results-driven portfolio is the most critical component of a successful application.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma or Adobe XD (expert proficiency required).

• Prototyping Tools: Integrated within Figma/Adobe XD or standalone tools for interactive mockups.

Analytics & Reporting:

• Web Analytics: Familiarity with Google Analytics or similar platforms to understand user behavior and track KPIs.

• CRO Tools: Experience with or understanding of tools like Intelligems, Hotjar, Crazy Egg, or similar for heatmaps, session recordings, and A/B testing analysis.

CRM & Automation:

• E-commerce Platform: Shopify (deep understanding of storefront customization, Online Store 2.0, and limitations).

• Page Builders (Optional but Preferred): Experience with Replo, PageFly, or similar Shopify page builder applications.

📝 Enhancement Note: Proficiency with Figma or Adobe XD is a mandatory requirement. Familiarity with other tools in the e-commerce tech stack will enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to understanding and serving the needs of the target audience, ensuring a positive and intuitive shopping experience.

• Data-Driven Decisions: Valuing insights derived from analytics and CRO tools to guide design choices and measure success.

• Efficiency & Optimization: A continuous drive to improve processes and performance, particularly concerning conversion rates and user flow.

• Collaboration & Communication: Fostering open, clear, and asynchronous communication within a remote team environment.

• Creativity & Niche Understanding: Embracing the unique aesthetic and cultural context of the anime-inspired jewelry brand.

Collaboration Style:

• Asynchronous First: Relying on clear documentation, detailed briefs, and effective use of project management tools for communication.

• Feedback-Oriented: Encouraging constructive feedback loops between design and development teams to ensure optimal outcomes.

• Cross-Functional Synergy: Working closely with marketing and operations to align design efforts with broader business goals and customer insights.

• Proactive Engagement: Taking initiative to share updates, ask clarifying questions, and contribute ideas proactively within the remote structure.

📝 Enhancement Note: The company's niche and remote structure suggest a culture that values creativity, autonomy, and strong communication within a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Conversion: Striking the right balance between a visually appealing design that resonates with the anime jewelry niche and a UI that effectively drives conversions.

• Shopify Platform Constraints: Navigating the technical limitations of the Shopify platform to achieve desired design outcomes.

• Asynchronous Communication: Effectively collaborating and managing projects without constant real-time interaction, requiring exceptional clarity and proactivity.

• Remote Team Dynamics: Building strong working relationships and ensuring seamless project flow within a globally distributed team.

Learning & Development Opportunities:

• Shopify Expertise: Becoming a specialist in Shopify storefront design and optimization, a highly sought-after skill in e-commerce.

• Advanced CRO Skills: Gaining hands-on experience with A/B testing and conversion rate optimization strategies within a live e-commerce environment.

• Niche Brand Development: Learning to design for and contribute to the growth of a brand within a passionate subculture.

• Remote Work Best Practices: Honing skills in asynchronous communication, self-management, and virtual collaboration.

📝 Enhancement Note: Overcoming the challenge of balancing creative expression with conversion-focused design will be key to success in this role, offering significant learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing an existing Shopify storefront for UX/UI improvements and CRO opportunities. What key metrics do you focus on?"

• "How do you approach designing for a specific niche audience, like fans of anime jewelry? What are the key considerations beyond general e-commerce best practices?"

• "Walk us through a successful Shopify storefront redesign project from your portfolio. What were the specific challenges, your design solutions, and the quantifiable results?"

• "How do you ensure your design files are 'implementation-ready' for a Shopify developer? What information do you typically include?" Company & Culture Questions:

• "What interests you about Kraymer Art and our specific niche in anime-inspired jewelry?"

• "How do you approach working asynchronously with a remote team, and what strategies do you use to ensure clear communication and collaboration?"

• "Describe a time you had to work within significant design constraints (e.g., platform limitations, brand guidelines). How did you navigate it?"

• "How do you stay up-to-date with the latest trends in Shopify design, UX, and CRO?" Portfolio Presentation Strategy:

• Select Showcase Pieces: Choose 2-3 of your strongest Shopify design projects that demonstrate your UX/UI and CRO skills.

• Tell a Story: For each project, clearly articulate the business problem, your role, your design process, the specific solutions you implemented, and the measurable impact on conversion rates or user experience.

• Highlight Shopify Nuances: Emphasize how you leveraged or worked around Shopify's specific features and limitations.

• Demonstrate Developer Readiness: Be prepared to show examples of your design handoff process, including annotations and specifications.

• Connect to Kraymer Art: If possible, subtly weave in how your skills and approach would benefit Kraymer Art's specific brand and goals.

📝 Enhancement Note: Prepare to speak in detail about your portfolio, as it is the primary basis for evaluation. Be ready to discuss your design rationale and the quantitative impact of your work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on JazzHR.

• Crucially, include the word "seesaw" in your response to the first screening question to demonstrate attention to detail and adherence to instructions.

• Curate your portfolio: Ensure it prominently features your best Shopify storefront design work, highlighting UX/UI improvements and quantifiable CRO results. Prepare case studies that detail your process and impact.

• Optimize your resume: Tailor it to highlight relevant e-commerce, Shopify, UX/UI, and CRO experience. Use keywords from the job description.

• Prepare for portfolio review: Be ready to articulate your design process, rationale, and the business impact of your past projects during potential interviews.

• Research Kraymer Art: Understand their brand, target audience, and current Shopify store to demonstrate genuine interest and informed insights.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.