SERVICE DESIGNER

📍 Job Overview

Job Title: SERVICE DESIGNER

Company: Alicorp S.A.A.

Location: Lima, Lima, Peru

Job Type: Full-time

Category: Service Design / User Experience

Date Posted: 2026-07-24

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Designs, enhances, and evolves human-centered services, ensuring they are useful, effective, desirable, viable, and feasible.

• Orchestrates the end-to-end service experience by connecting customer perceptions with internal processes, capabilities, teams, and decisions.

• Translates user needs, research findings, data, and insights into actionable opportunities, solutions, and comprehensive experiences that generate value.

• Contributes to the continuous improvement, innovation, and transformation of services through a deep understanding of customer and business needs.

📝 Enhancement Note: This role is positioned within a GTM (Go-To-Market) and customer experience optimization framework, focusing on the strategic design and delivery of services that align with business objectives and customer expectations. The emphasis on "viability for the business" and "feasibility for the organization" highlights a strong connection to operational efficiency and strategic business alignment, typical of roles that bridge design thinking with business operations.

📈 Primary Responsibilities

• Conduct in-depth research into the needs, behaviors, expectations, and pain points of customers, users, and internal stakeholders.

• Analyze qualitative and quantitative information from research, data, business inputs, channels, operations, and customer feedback to derive actionable insights.

• Develop comprehensive service blueprints, customer journeys, ecosystem maps, processes, and interaction points to visualize and understand the service experience.

• Identify critical pain points, unmet needs, and opportunities for innovation or continuous improvement within existing and new service offerings.

• Translate user, customer, and business insights into well-defined, actionable design opportunities and strategic recommendations.

• Design and articulate value propositions, service concepts, integrated workflows, and end-to-end customer experiences.

• Bridge the gap between the visible customer experience and the underlying internal processes, capabilities, systems, teams, and decision-making structures that enable it.

• Facilitate co-creation sessions, workshops, and alignment dynamics with multidisciplinary teams to foster collaborative design and problem-solving.

• Create prototypes for service solutions, experiences, processes, or interactions at various fidelity levels to test and validate concepts.

• Define and establish clear principles, guidelines, and design criteria for the overall service experience.

• Collaborate closely with product, UX, technology, channel, business, and operations teams throughout the design and implementation phases of solutions.

• Communicate research findings, identified opportunities, proposed solutions, and strategic recommendations clearly and persuasively to various audiences.

• Support the ongoing evolution of existing services by identifying and recommending improvements in customer experience, operational processes, and service delivery.

📝 Enhancement Note: The responsibilities listed indicate a highly collaborative and cross-functional role. The emphasis on "connecting the visible customer experience with internal processes, capabilities, systems, teams, and decisions" suggests a need for strong operational understanding and the ability to influence internal stakeholders to drive service improvements. This aligns with GTM operations, where seamless execution of customer-facing strategies relies on internal process alignment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Industrial Engineering, Industrial Design, or a related field in Humanities & Social Sciences (e.g., Psychology, Anthropology, Sociology).

• Professional certificate, specialization, or diploma in Service Design. Experience:

• Minimum of 2 years of experience in a Service Design role or performing similar functions.

• Proven experience in designing customer experiences for digital products. Required Skills:

• Service Design: Expertise in applying service design methodologies to create and improve user-centered services.

• User Research: Proficient in conducting and analyzing qualitative and quantitative user research to uncover needs and behaviors.

• Customer Journey Mapping: Skilled in creating detailed customer journey maps to visualize and understand the end-to-end customer experience.

• Service Blueprinting: Ability to develop service blueprints that map customer interactions with internal processes and systems.

• Prototyping: Experience in creating low-fidelity to high-fidelity prototypes to test and validate service concepts and interactions.

• Co-creation Workshops: Facilitation skills for engaging multidisciplinary teams in collaborative design workshops.

• Figma: Intermediate proficiency in Figma for design and prototyping.

• Miro: Intermediate proficiency in Miro for collaborative ideation, mapping, and workshop facilitation.

• Qualitative Data Analysis: Experience in analyzing qualitative data from user research and feedback.

• Quantitative Data Analysis: Ability to interpret and leverage quantitative data to inform design decisions.

• Digital Product Experience Design: Demonstrated experience in designing user experiences for digital products and platforms.

• English Proficiency: Intermediate level of English for communication and understanding.

Preferred Skills:

• Behavioral Design: Understanding of behavioral design principles and their application in service design.

• Business Intelligence: Familiarity with business intelligence concepts and how they can inform service design.

• Condens (or similar qualitative analysis tools): Experience with specialized tools for managing and analyzing qualitative research data.

• Value Proposition Design: Skills in defining and articulating compelling value propositions for services.

• Stakeholder Management: Ability to effectively engage and manage expectations with various internal stakeholders.

📝 Enhancement Note: The requirement for experience in "digital product experience" and tools like Figma and Miro, combined with the core responsibilities, suggests this role bridges traditional service design with digital product development. The preference for "Behavioral Design" and "Business Intelligence" further indicates a data-informed and psychologically-aware approach to service design, which is crucial for optimizing user engagement and driving business outcomes in a GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 2-3 end-to-end service design projects, highlighting the entire design process from research to implementation or iteration.

• Examples of how user research and data insights were translated into tangible service improvements or new service concepts.

• Demonstrations of service blueprints, customer journey maps, user flows, and interaction designs created for specific projects.

• Visualizations of prototypes and their testing outcomes, illustrating the iterative design process.

• Case studies that clearly articulate the problem statement, design approach, solutions, and quantifiable impact or learned lessons. Process Documentation:

• Detailed documentation of the research methodologies employed, including user interviews, surveys, and observational studies.

• Clear articulation of the design thinking or service design frameworks utilized throughout the project lifecycle.

• Evidence of cross-functional collaboration and stakeholder engagement processes during design and development.

• Documentation of how feedback loops were established and utilized for continuous service improvement and iteration.

📝 Enhancement Note: For a Service Designer role, a robust portfolio is critical. It serves as direct evidence of their ability to apply service design principles and methodologies in real-world scenarios. The emphasis on "end-to-end" projects and "quantifiable impact" is key for demonstrating strategic value beyond just aesthetic design, aligning with the operational focus of driving business results.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Service Designer with 2-5 years of experience in Lima, Peru, the estimated annual salary range is between PEN 60,000 and PEN 90,000. This estimate considers the cost of living in Lima, the demand for specialized design skills, and Alicorp's standing as a major regional company.

Benefits:

• Comprehensive health insurance plan, including medical, dental, and vision coverage.

• Paid time off, including vacation days, sick leave, and national holidays.

• Professional development opportunities, including access to training, workshops, and conferences related to service design and digital innovation.

• Opportunities for career advancement within Alicorp's diverse business units.

• Access to company-sponsored wellness programs and employee assistance initiatives.

• Potential for performance-based bonuses and incentives.

• Employee discounts on Alicorp products and services. Working Hours:

• Standard full-time work week, typically 40 hours, from Monday to Friday.

• Flexibility may be offered for specific tasks or project needs, with potential for occasional overtime depending on project deadlines and critical initiatives.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in Lima, Peru, and the experience level indicated. Alicorp, as a large, established company, is likely to offer a competitive benefits package. The inclusion of "performance-based bonuses" and "employee discounts" are common perks for such organizations. The working hours are standard but can imply a need for flexibility, common in project-driven design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Alicorp operates within the Consumer Goods industry, serving markets across Latin America with a diverse portfolio of food, personal care, and household cleaning products. This industry context means the company is deeply focused on understanding consumer needs, market trends, and efficient supply chain and distribution networks.

Company Size: Alicorp is a large enterprise, employing thousands of people across multiple countries. This size implies a structured organizational environment with established processes, potential for specialization, and opportunities for significant impact. For operations professionals, this means navigating a complex ecosystem while having access to substantial resources and data.

Founded: Founded in 1928, Alicorp has a long-standing history and deep roots in the region. This legacy suggests a company culture that values tradition and stability while also embracing innovation to remain competitive in a dynamic consumer market. The company's evolution over decades points to a capacity for adaptation and growth.

Team Structure:

• The Service Design team likely operates within a broader Customer Experience, Innovation, or Digital Transformation department. It is expected to be a multidisciplinary team, potentially including UX designers, researchers, product managers, and strategists.

• Reporting lines may vary, but the role likely reports to a Head of Service Design, CX Lead, or a Director of Innovation/Digital.

• Cross-functional collaboration is essential, with regular interaction with Marketing, Sales, Operations, IT, Product Development, and Business Unit leaders to ensure service designs are integrated and feasible. Methodology:

• Data Analysis & Insights: A strong emphasis on leveraging market research, consumer data, behavioral analytics, and operational metrics to inform design decisions and measure service performance.

• Design Thinking & Agile: Adoption of agile methodologies and design thinking principles for rapid iteration, prototyping, and continuous improvement of services.

• Customer-Centricity: A core focus on understanding and meeting customer needs through user-centric design processes and feedback mechanisms.

Company Website: https://alicorp.com.pe/

📝 Enhancement Note: Understanding Alicorp's position in the consumer goods sector is vital. This means the Service Designer's work will heavily influence how consumers interact with brands and products, impacting sales, loyalty, and operational efficiency. The company's size and history suggest a blend of established processes and a drive for modernization, making this role crucial for driving forward-thinking customer experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the Service Design discipline. It requires a solid foundation in design principles and methodologies, coupled with practical experience in applying them to real-world business challenges. The scope includes contributing to strategic initiatives and influencing cross-functional teams.

Reporting Structure: The Service Designer will likely report to a Senior Service Designer, a Service Design Manager, or a Head of Customer Experience/Innovation. They will collaborate closely with peers in UX, product management, marketing, and various business unit operational teams.

Operations Impact: The Service Designer's impact is significant, directly influencing customer satisfaction, brand perception, operational efficiency, and ultimately, revenue. By designing seamless and effective services, they reduce customer friction, improve adoption rates, enhance loyalty, and create opportunities for upselling or cross-selling. This role is key in optimizing the customer lifecycle and ensuring a positive GTM experience.

Growth Opportunities:

• Service Design Specialization: Deepen expertise in advanced service design techniques, customer journey orchestration, and experience strategy.

• Leadership Development: Progress into Senior Service Designer, Lead Service Designer, or Service Design Manager roles, taking on more strategic responsibilities and team leadership.

• Cross-Functional Mobility: Transition into related fields such as Product Management, UX Leadership, CX Strategy, or Digital Transformation roles within Alicorp.

• Innovation & Strategy: Contribute to broader innovation initiatives and strategic planning for new service development and business model evolution.

• Mentorship: Mentor junior designers and contribute to building the service design capability within the organization.

📝 Enhancement Note: The growth path for a Service Designer at a company like Alicorp is typically focused on increasing strategic influence and leadership. The emphasis on "operations impact" and "GTM experience" highlights how this role contributes directly to business success by optimizing customer interactions that drive sales and retention.

🌐 Work Environment

Office Type: Alicorp's operations in Lima likely involve a modern office environment designed to foster collaboration and innovation. This would typically include open-plan workspaces, dedicated meeting rooms, and areas for brainstorming and co-creation.

Office Location(s): The role is based in Lima, Peru, a major metropolitan hub. Specific office locations within Lima would offer accessibility via public transport and proximity to business districts.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where teamwork and interdisciplinary collaboration are encouraged, with ample opportunities for interaction with colleagues from various departments.

• Tools & Technology: Access to standard design software (Figma, Miro), research tools, and potentially specialized service design platforms. High-speed internet and modern office equipment are expected.

• Operations Team Interaction: Regular engagement with operational teams will be crucial for understanding current processes, identifying constraints, and co-designing feasible solutions. This interaction will be facilitated through meetings, workshops, and shared project spaces.

Work Schedule: The standard Monday-Friday work schedule is typical, but the nature of design projects may require flexibility to meet deadlines. This could involve occasional late work or weekend availability for critical project phases, balanced by flexibility in managing personal tasks and work-life integration.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration for design processes. The description implies a professional, well-equipped office environment conducive to creative work and teamwork, essential for the iterative and collaborative nature of service design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will review your application and conduct a brief screening call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: An interview with the hiring manager (e.g., Head of Service Design) focusing on your experience, approach to service design, and understanding of user-centered methodologies.

• Portfolio Presentation: A key stage where you will present selected projects from your portfolio, detailing your process, insights, solutions, and impact. Be prepared to discuss your role in each project and answer in-depth questions about your design decisions.

• Cross-Functional Interview: You may meet with key stakeholders from related departments (e.g., Product, Marketing, Operations) to assess your collaborative skills and ability to integrate service designs with business realities.

• Final Interview/Offer: A final discussion, potentially with a senior leader, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 strong projects that best demonstrate your end-to-end service design capabilities, highlighting diverse challenges and solutions.

• Structure Your Narrative: For each project, clearly outline the problem, your role, the research and insights gathered, the design process, the solutions developed, and the outcomes or key learnings. Use visuals effectively.

• Focus on Impact: Quantify results where possible (e.g., improved conversion rates, reduced customer effort, increased satisfaction scores). If direct metrics aren't available, articulate the anticipated business value and operational improvements.

• Showcase Collaboration: Highlight how you worked with multidisciplinary teams and stakeholders, demonstrating your ability to influence and integrate diverse