Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Willow Health

Location: Brazil (Remote)

Job Type: Full-Time

Category: Web Design & Digital Experience Operations

Date Posted: 2026-06-01

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design and execution of high-impact, performance-driven digital experiences, with a focus on conversion optimization for marketing landing pages and paid ad creatives.

• Drive the redesign and evolution of the core Willow website, ensuring a cohesive and compelling brand presence across all digital touchpoints.

• Champion user experience (UX) and user interface (UI) design principles, conducting user research and leveraging data analytics to inform design decisions and A/B testing strategies.

• Develop and maintain scalable design systems, ensuring brand consistency, accessibility, and inclusivity across all digital assets and platforms.

📝 Enhancement Note: This role sits at the intersection of design, marketing, and product operations, requiring a strong understanding of how web design directly impacts conversion rates and business objectives. The focus on "performance-driven digital experiences" and "conversion-focused web experiences" indicates a need for a designer with a commercial mindset, adept at translating marketing strategies into visually effective and measurable outcomes.

📈 Primary Responsibilities

• Design and iterate on high-converting marketing landing pages, campaign creatives, and promotional materials that align with specific campaign objectives and business goals.

• Lead the user experience (UX) and user interface (UI) design for the Willow website, including key flows such as product pages, checkout processes, and post-purchase experiences.

• Conduct user research, competitor analysis, and performance data analysis to identify opportunities for design improvement and inform A/B testing hypotheses.

• Develop and maintain comprehensive design systems, style guides, and UI specifications to ensure brand consistency and facilitate efficient handoffs to engineering teams.

• Collaborate closely with marketing, product management, and engineering teams to translate business requirements into intuitive, accessible, and visually appealing digital solutions.

• Plan and execute usability testing to gather user feedback and ensure designs meet accessibility standards (WCAG) and inclusive design practices.

• Create detailed wireframes, interactive prototypes, and polished visual designs using industry-standard tools like Figma.

• Stay abreast of the latest web design trends, technologies, and best practices, applying them to continuously enhance the quality and effectiveness of Willow's digital presence.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic thinking (UX, research, A/B testing) and tactical execution (UI design, prototyping, design systems). The explicit mention of "measurable conversion outcomes" and "commercial mindset" highlights the operational aspect of this design role, where design is viewed as a critical driver of business performance, akin to a conversion rate optimization (CRO) specialist.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, HCI, Web Design, or a related field, supplemented by a robust portfolio, is expected.

Experience: 5-10 years of professional web and digital design experience, with a significant emphasis on Direct-to-Consumer (DTC), e-commerce, or high-growth startup environments.

Required Skills:

• Expert-level proficiency in Figma, including advanced features like components, auto-layout, variables, prototyping, and design system management.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator), with a strong understanding of their application in web design and digital asset creation.

• Demonstrated experience designing for marketing and growth initiatives, including high-converting landing pages, paid ad creatives, and campaign launch materials, with a proven track record of measurable conversion outcomes.

• Hands-on experience designing complex e-commerce user flows, such as product pages, checkout funnels, and post-purchase experiences.

• Proven experience planning, designing, or executing A/B tests and experimentation programs to optimize user journeys and conversion rates.

• A strong, comprehensive portfolio showcasing shipped marketing websites, landing pages, and digital campaigns, with clear explanations of your role and impact.

• Deep understanding of responsive and adaptive design principles, alongside mobile-first design methodologies.

• Solid grasp of fundamental graphic design principles, including typography, color theory, layout, visual hierarchy, and composition.

• Working knowledge of HTML/CSS fundamentals to understand technical constraints and facilitate design handoffs.

• Familiarity with WCAG accessibility standards and inclusive design practices.

• Experience building, scaling, and maintaining design systems.

• Excellent written and verbal communication skills, with the ability to articulate design rationale clearly to non-design stakeholders (e.g., marketing, executives, engineers).

• Self-directed and proactive, capable of taking an ambiguous brief and driving it to a successful, shipped outcome.

• Commercially minded, understanding how design decisions directly contribute to business objectives and revenue growth.

• High attention to detail and a commitment to craft and polish in all design outputs.

• Ability to thrive in a fast-paced environment with shifting priorities and compressed timelines.

• Collaborative, low-ego attitude with the ability to provide and receive constructive feedback. Preferred Skills:

• Experience in health, wellness, telehealth, or regulated industries, demonstrating an understanding of compliance-aware design considerations.

• Hands-on experience with Webflow for rapid prototyping and front-end development.

• Motion design skills, including experience with Lottie, After Effects, or advanced Figma prototyping for micro-interactions.

• Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale.

• Familiarity with analytics tools such as Google Analytics 4 (GA4), Amplitude, Hotjar, or Fullstory, and the ability to interpret funnel data.

• Understanding of SEO principles and how they influence page design and structure.

• Experience collaborating closely with copywriters on messaging-driven landing pages.

• Previous agency background combined with in-house experience.

📝 Enhancement Note: The emphasis on "measurable conversion outcomes," "commercial mindset," and "A/B testing" strongly suggests that candidates with a background in conversion rate optimization (CRO) or performance marketing design will be highly competitive. The "Nice to Have" section also points towards a desire for candidates who can straddle design and light development/prototyping capabilities (Webflow, motion design), indicating a lean, agile operational approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional web/digital design work, with a clear focus on marketing and growth initiatives.

• Specific case studies showcasing the design of high-converting landing pages, paid ad creatives, and digital campaigns, with detailed explanations of the problem, your process, your solution, and measurable outcomes (e.g., conversion rate lifts, ROI).

• Examples of end-to-end website redesigns or significant feature implementations, highlighting your role in concept, wireframing, UI design, prototyping, and collaboration with engineering.

• Visual evidence of your expertise in creating and maintaining scalable design systems, including component libraries, style guides, and usage documentation.

• Demonstrations of A/B testing scenarios, illustrating how you've used data and user research to hypothesize, design, and validate iterative improvements. Process Documentation:

• Exhibit clear documentation of your design process, from initial brief interpretation and user research through to final design handoff and post-launch analysis.

• Provide examples of how you've collaborated with cross-functional teams (marketing, product, engineering) to gather requirements, present design rationale, and manage feedback loops.

• Showcase your approach to ensuring design accessibility (WCAG compliance) and inclusivity throughout the design lifecycle.

• Include examples of how you've integrated user feedback and performance data into iterative design cycles to optimize user experience and business outcomes.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond aesthetic appeal to demonstrate a strategic, data-driven, and commercially focused approach to web design. Candidates should prepare to articulate not just what they designed, but why, and what impact it had. This aligns with the operational expectation of demonstrating ROI and efficiency through design.

💵 Compensation & Benefits

Salary Range: Given the Senior Web Designer title, 5-10 years of experience, and the fully remote, global nature of the role, a competitive salary range for candidates based in Brazil and other specified South American countries would typically fall between BRL 120,000 to BRL 200,000 per year, or the equivalent in USD (approximately $25,000 - $40,000 USD annually). This range is an estimate based on industry benchmarks for senior design roles in tech startups operating remotely in South America, considering the cost of living and market rates.

Benefits:

• Flexible Hours: Ability to set your own schedule to accommodate work-life balance and personal needs.

• Work Wherever You Choose: Fully remote position, allowing you to work from any location within the approved countries (Brazil, Argentina, Chile, Mexico, Peru, Uruguay).

• Employee Engagement Activities: Opportunities to connect with colleagues through virtual events and team-building initiatives.

• Virtual Gatherings: Regular online events designed to foster team cohesion and a sense of community.

• Health Tech Industry Exposure: Opportunity to work within a growing telehealth and personalized care company.

Working Hours: The role is full-time, typically expecting around 40 hours per week, but with a strong emphasis on flexible hours to accommodate different time zones and personal schedules across the remote, global team.

📝 Enhancement Note: The provided salary range is an estimation based on publicly available data for similar roles in the specified regions and experience level. Actual compensation can vary significantly based on specific candidate qualifications, the exact location within Brazil or other eligible countries, and Willow Health's internal compensation structure. The benefits listed are standard for remote tech roles but are presented to highlight flexibility and team connectivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Telehealth, Personalized Weight Loss Care). Willow Health operates in the rapidly evolving digital health and wellness sector, focusing on providing accessible, personalized care through a telehealth platform. This industry demands a blend of technological innovation, patient-centricity, and adherence to regulated practices.

Company Size: Based on LinkedIn data, Willow Health is likely a growing startup or early-stage company, potentially ranging from 50-200 employees. This size typically fosters a dynamic, agile environment where individuals can have a significant impact and wear multiple hats. For operations professionals, this means opportunities for direct influence but also a need for adaptability and a proactive approach to process development.

Founded: While the exact founding year isn't provided, the company's focus on modern telehealth and personalized care suggests it's a relatively recent venture, likely founded within the last 5-10 years, aiming to disrupt traditional healthcare models.

Team Structure:

• The operations team, including design, is likely lean and highly collaborative, reporting into functional leads or directly to senior management.

• Expect a flat hierarchy common in startups, where cross-functional collaboration is essential for rapid development and problem-solving.

• This Senior Web Designer will likely work closely with Marketing, Product Management, Engineering, and potentially Customer Success teams. Methodology:

• Willow Health likely employs agile methodologies for product development and marketing campaigns, requiring designers to be comfortable with iterative processes and rapid feedback loops.

• A data-driven approach is paramount, with emphasis on using analytics to understand user behavior, measure campaign performance, and inform design decisions.

• Expect a focus on Lean UX principles, prioritizing rapid prototyping, user testing, and iterative improvement over lengthy, upfront design processes.

Company Website: https://www.startwillow.com/

📝 Enhancement Note: The company's focus on "personalized, responsible cosmetic weight loss care" and "telehealth" suggests a culture that values innovation, patient well-being, and ethical practices. As a growing startup in the health tech space, expect a fast-paced, results-oriented environment that encourages ownership and proactive problem-solving from its team members.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Web Designer," indicating a mid-to-senior level position. It implies significant autonomy, the ability to lead design initiatives, mentor junior designers (if applicable), and contribute strategically to the company's digital presence. The emphasis on "ownership" and "leading discussions" reinforces this senior standing.

Reporting Structure: The Senior Web Designer will likely report to a Head of Design, a Product Lead, or a Marketing Lead, depending on the specific organizational structure within Willow Health's growth phase. The role requires close collaboration with various departments.

Operations Impact: As a Senior Web Designer, the primary impact will be on driving user acquisition, engagement, and conversion through exceptional digital experiences. This includes directly contributing to marketing campaign performance, enhancing brand perception through website design, and optimizing user journeys that lead to patient sign-ups and retention. The role's success is measured by tangible business outcomes like conversion rates, user satisfaction, and brand consistency.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Manager role as the company scales, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas like CRO, design systems, or UX research within the health tech domain.

• Cross-Functional Advancement: Potential to transition into Product Management or broader GTM (Go-To-Market) roles by leveraging a deep understanding of user behavior, conversion funnels, and business strategy.

• Impactful Projects: Contribute to the foundational design of a growing health tech company, shaping its digital identity and user experience for years to come.

📝 Enhancement Note: The growth trajectory for a Senior Web Designer in a startup like Willow Health is often tied to the company's expansion. Success in this role, particularly in driving measurable business outcomes, can open doors to leadership positions or specialized roles within product, marketing, or even broader GTM operations.

🌐 Work Environment

Office Type: Fully Remote. The company embraces a distributed workforce, allowing employees to work from their preferred locations within the designated countries.

Office Location(s): Employees are expected to be based in Brazil, Argentina, Chile, Mexico, Peru, or Uruguay. This allows for access to a diverse talent pool across South America while maintaining a cohesive team structure.

Workspace Context:

• The work environment is designed to be flexible and collaborative, leveraging digital tools for communication and project management.

• Expect access to modern design and collaboration software, facilitating seamless interaction with remote team members.

• Opportunities for interaction will primarily be through virtual meetings, Slack channels, and collaborative design sessions within tools like Figma.

Work Schedule: While the role is full-time (approx. 40 hours/week), the emphasis on "flexible hours" and a "work wherever you choose" philosophy suggests a results-oriented culture rather than a strict adherence to specific working hours. This allows for adaptation to different time zones within the approved regions and personal life integration.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline and excellent asynchronous communication skills. The company's commitment to virtual gatherings and employee engagement activities aims to mitigate the challenges of a distributed team and foster a sense of belonging.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess alignment with core requirements. Be prepared to highlight your most relevant projects and achievements.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a specific design challenge or a detailed walkthrough of your past projects. This stage will assess your design thinking, problem-solving skills, and ability to articulate your process and impact, particularly regarding conversion optimization and A/B testing.

• Hiring Manager/Team Interviews: Conversations with the hiring manager and key cross-functional team members (e.g., Marketing, Product) to evaluate your collaboration style, communication skills, strategic thinking, and cultural fit within a fast-paced startup environment.

• Final Round: Potentially a final interview with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the business problem or goal, your specific role, your design process, the solutions you implemented, and—crucially—the measurable results (e.g., conversion rate improvements, engagement metrics, ROI). Quantify your achievements whenever possible.

• Showcase Relevant Work: Prioritize projects that demonstrate experience in marketing landing pages, conversion-focused design, e-commerce flows, and A/B testing. Include examples of your work on design systems and responsive design.

• Tell a Story: Structure your portfolio presentations as compelling narratives. Explain the "why" behind your design decisions, demonstrating your strategic thinking and understanding of business objectives.

• Highlight Figma Proficiency: Be ready to discuss your advanced Figma skills, including your experience with components, auto-layout, variables, and design system management.

• Address Accessibility & Inclusivity: If applicable, showcase how you've incorporated accessibility and inclusive design principles into your work.

Challenge Preparation:

• Understand the Business Context: Research Willow Health's mission, target audience, and business model. Be prepared to design solutions that align with their specific goals in personalized weight loss care and telehealth.

• Simulate A/B Testing Scenarios: Practice framing design improvements as hypotheses for A/B tests, explaining what you would measure and how you would iterate based on results.

• Articulate Design Rationale: Prepare to clearly and concisely explain your design choices, especially how they contribute to conversion, user engagement, and brand consistency. Practice explaining technical constraints and trade-offs to non-designers.

• Demonstrate Collaboration: Be ready to discuss how you've collaborated with marketing, product, and engineering teams, and how you handle feedback and conflicting opinions.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical application and business impact. Candidates must be prepared to "show their work" not just aesthetically, but operationally, demonstrating how their design skills directly contribute to Willow Health's growth objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, component creation, auto-layout, variables, and design system management. This will be the primary tool for all design work.

• Adobe Creative Suite: Advanced proficiency in Photoshop and Illustrator for image editing, graphic creation, and asset preparation. After Effects is a plus for motion design.

Analytics & Reporting:

• Google Analytics 4 (GA4): Familiarity with interpreting website traffic, user behavior, and conversion data is highly beneficial.

• Amplitude / Hotjar / Fullstory: Experience with product analytics and user behavior analysis tools is a plus, aiding in understanding user journeys and identifying design optimization opportunities.

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM systems or marketing automation platforms (e.g., for lead capture on landing pages) would be advantageous. Other Potentially Relevant Tools:

• Webflow: A significant plus for rapid prototyping and potentially building/managing certain web components.

• Motion Design Tools: After Effects or similar for creating animated assets or micro-interactions.

• Collaboration Tools: Slack, Asana, Jira, etc., for team communication and project management.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite highlights the core design toolkit. The "Nice to Have" section, mentioning analytics and Webflow, points towards a desire for a designer who can operate with a degree of data literacy and potentially contribute to front-end implementation or rapid prototyping, blurring the lines between pure design and front-end operations.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A core value in healthcare, expecting designs to prioritize user well-being, ease of use, and trust.

• Data-Driven Decision Making: Designs should be informed by data, user research, and performance metrics, with a focus on measurable impact.

• Efficiency & Agility: As a startup, expect a culture that values speed, iteration, and lean processes to achieve business goals quickly.

• Collaboration & Ownership: Team members are expected to work together, take initiative, and own their contributions end-to-end.

• Continuous Improvement: A commitment to constantly learning, iterating, and improving both products and processes.

• Brand Integrity: Maintaining a strong, consistent, and trustworthy brand expression across all digital touchpoints.

Collaboration Style:

• Cross-functional Integration: Design work is deeply integrated with marketing, product, and engineering. Expect regular collaboration and communication.

• Constructive Feedback Culture: Team members are encouraged to provide and receive feedback openly and constructively to improve outcomes.

• Remote Collaboration Focus: Proficiency in using digital tools and asynchronous communication methods to collaborate effectively across different time zones.

• Low-Ego Environment: Emphasis on collective success and open discussion, where ideas are debated based on merit and business impact rather than personal preference.

📝 Enhancement Note: The culture at Willow Health likely reflects a typical high-growth startup in the health tech sector: fast-paced, innovative, and focused on measurable results. The values emphasize a blend of user-centricity, data literacy, and operational efficiency, requiring designers to be both creative problem-solvers and strategic business partners.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to create visually appealing designs that also drive measurable conversion rates and support business objectives in a competitive telehealth market.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to shifting priorities, tight deadlines, and evolving market demands while maintaining high design quality.

• Designing for a Regulated Industry: Navigating the complexities of healthcare regulations and compliance while ensuring user-friendly and engaging experiences.

• Maintaining Brand Consistency Across Diverse Digital Touchpoints: Ensuring a unified brand voice and visual identity across marketing campaigns, the main website, and potentially other digital platforms.

• Effective Remote Collaboration: Ensuring seamless communication and workflow with a distributed team across different time zones and cultural backgrounds.

Learning & Development Opportunities:

• Deep Dive into Health Tech Design: Gain specialized experience in designing for the unique challenges and opportunities within the telehealth and wellness sector.

• Advanced CRO & Experimentation: Hone skills in conversion rate optimization and A/B testing by working on impactful growth initiatives.

• Design System Evolution: Contribute to the growth and maturity of a scalable design system, a valuable skill for future design leadership roles.

• Cross-Functional Skill Development: Learn from marketing, product, and engineering teams, broadening your understanding of the end-to-end product lifecycle and GTM strategies.

• Leadership and Mentorship: Potential to take on more leadership responsibilities as the company grows and mature your ability to mentor other designers.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically proficient but also strategic, adaptable, and commercially aware. The growth opportunities are substantial for someone looking to make a significant impact in a growing health tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, what metrics did you focus on, and what were the results?" (Focus on quantifiable outcomes and your strategic approach.)

• "How do you approach balancing brand aesthetics with conversion optimization goals? Can you provide an example?" (Highlight your commercial mindset and data-driven approach.)

• "Walk us through your process for designing and maintaining a design system. What are the key components and how do you ensure its scalability and adoption?" (Demonstrate your operational understanding of design systems.)

• "Imagine we want to launch a new feature for our telehealth platform. How would you approach the UX/UI design process from concept to launch, including user research and A/B testing?" (Showcase your end-to-end design thinking and iterative methodology.)

• "How do you stay current with web design trends, and how do you determine which trends are relevant and beneficial for a company like Willow Health?" (Assess your proactive learning and strategic application of knowledge.) Company & Culture Questions:

• "What interests you about Willow Health and our mission in personalized weight loss care?" (Research the company mission and tailor your answer.)

• "How do you handle constructive criticism or conflicting feedback from stakeholders, particularly from non-designers?" (Demonstrate your collaborative, low-ego approach.)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration in a distributed team." (Highlight your self-discipline and communication skills.)

• "How do you see your role as a Senior Web Designer contributing to the overall business goals of a health tech startup?" (Connect your design impact to business objectives.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes: Conversion-Focused Design, E-commerce Journeys, Design Systems, and A/B Testing Case Studies.

• Quantify Everything: For each project, present the problem, your solution, and the measurable results. Use charts and graphs to visualize data where appropriate.

• Tell the "Why": Clearly articulate the strategic thinking behind your design decisions. Explain how your choices addressed user needs and business goals.

• Demonstrate Figma Mastery: Be ready to briefly showcase specific Figma features you used (e.g., auto-layout for responsiveness, variables for theming, prototyping for user flows).

• Prepare for Questions on Collaboration: Anticipate questions about your interaction with developers, marketers, and product managers. Be ready to share examples of successful cross-functional projects.

📝 Enhancement Note: The interview preparation emphasizes demonstrating a blend of creative skill, strategic thinking, operational execution (design systems, A/B testing), and strong communication—all crucial for a senior role in a fast-paced startup.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided link on Ashby. Ensure your application is complete and error-free.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant experience in conversion-focused web design, e-commerce, A/B testing, and design systems. Prioritize projects with quantifiable results.

• Resume Optimization: Weave in keywords from the job description naturally, such as "Figma," "Adobe Creative Suite," "conversion optimization," "responsive design," "A/B testing," and "design systems." Clearly state your years of experience and specific accomplishments.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your design process, rationale, and impact, especially for conversion-oriented projects. Be ready to discuss your experience with Figma and the Adobe Suite in detail.

• Company Research: Deeply research Willow Health's mission, values, website, and target audience. Understand their current digital presence and identify potential areas for design improvement that align with their business goals. Prepare thoughtful questions to ask the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.