Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: PolyAI

Location: United States, Canada

Job Type: Full-time

Category: Marketing Operations / Creative & Design

Date Posted: 2026-08-25T15:10:24

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Own and evolve PolyAI's website design system, establishing scalable patterns, component libraries, and governance standards to accelerate delivery of web experiences.

• Lead end-to-end design processes for web projects, encompassing user research, interaction design, prototyping, and detailed technical specifications for web engineers.

• Drive continuous improvement in user experience, conversion rates, and accessibility across poly.ai and related digital properties through exploration and user testing.

• Leverage AI tools and emerging technologies to enhance design workflows, explore new interaction paradigms, and define best-in-class web experiences for a leading Conversational AI company.

📝 Enhancement Note: This role is positioned within the Marketing organization, reporting to the Creative Director. While the title is "Senior Web Designer," its responsibilities heavily lean into operations within the marketing and GTM functions, focusing on building scalable design infrastructure, process governance, and driving measurable outcomes (awareness, engagement, pipeline) through web experiences. This necessitates a strong understanding of GTM strategies and how design directly impacts business objectives.

📈 Primary Responsibilities

• Establish and maintain a comprehensive website design system, including scalable patterns, component libraries, and clear governance standards to ensure consistency and efficiency across all web surfaces.

• Lead the complete design lifecycle for web initiatives, from initial concept development and user research to detailed interaction design, prototyping, and precise technical hand-offs to web engineers and motion designers.

• Conduct user research and testing to gather insights, validate design decisions, and iteratively improve user experience, conversion rates, and overall accessibility of PolyAI's digital presence.

• Implement and champion best practices for responsive design, web accessibility (WCAG standards), and design-system governance to elevate the collective quality of the creative studio's output.

• Present design concepts, progress, and rationale clearly and persuasively during design demos, reviews with marketing leadership, and cross-functional stakeholder meetings.

• Utilize and explore AI-assisted design tools and emerging technologies to optimize design workflows, innovate on interaction models, and push the boundaries of what a Voice AI website can achieve.

• Collaborate closely with web engineers, product marketing managers, and brand stakeholders to ensure seamless integration of design into development and alignment with overall marketing and GTM strategies.

• Translate PolyAI's brand identity and product story into compelling, accessible, and high-performing web experiences that effectively drive awareness, engagement, and ultimately, sales pipeline.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic system building and tactical design execution. For operations professionals, this means understanding the importance of documentation, process standardization (design system governance), and measurable outcomes (conversion, pipeline). The "AI tools" aspect suggests a need for adaptability and a proactive approach to adopting new technologies that can enhance operational efficiency in design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in relevant design fields are paramount.

Experience: 6+ years of professional design experience with a significant focus on web and digital product design, including demonstrated impact at a senior or lead level.

Required Skills:

• Design Systems: Deep expertise in building, scaling, and governing design systems that serve multiple teams and diverse use cases, establishing scalable patterns and component libraries.

• User Experience (UX) Design: Mastery of UX principles, user-centered design methodologies, and the ability to translate user needs into intuitive and effective digital experiences.

• Interaction Design: Proficient in designing intuitive user flows, micro-interactions, and overall user journeys for complex web applications and platforms.

• Responsive Web Design: Proven ability to design for various screen sizes and devices, ensuring a consistent and optimal user experience across desktop, tablet, and mobile.

• Design Tools: Strong command of modern design and prototyping tools, with a specific emphasis on Figma for UI design, component creation, and collaboration.

• Systems Thinking: Ability to approach design challenges holistically, understanding how individual components and patterns contribute to the larger system and business objectives.

• B2B Design Experience: Demonstrable experience designing for Business-to-Business (B2B) contexts, ideally within technology, SaaS, or enterprise software sectors, understanding complex buying journeys.

• Collaboration & Communication: Excellent communication, presentation, and stakeholder management skills; ability to articulate design rationale clearly, run design reviews, and facilitate cross-functional critiques.

Preferred Skills:

• User Research & Testing: Experience leading user research initiatives, usability testing, and A/B testing to inform design decisions and measure impact.

• Web Accessibility (WCAG): Solid understanding of web accessibility standards and best practices to ensure inclusive design.

• Front-end Development Collaboration: Comfort working at the intersection of design and front-end development, including providing pixel-perfect specifications and effective technical hand-offs.

• AI-Assisted Design Workflows: Demonstrated ability to leverage AI tools to enhance design processes, accelerate workflows, and explore innovative design solutions.

• Motion Design & Video Editing: Familiarity with motion design principles and tools (e.g., After Effects, Premiere Pro) for creating dynamic web content.

• Vertical Experience: Exposure to enterprise CX, hospitality, financial services, or healthcare verticals.

• Conversational AI/Voice AI: Experience in the voice AI, conversational AI, or contact center technology space.

📝 Enhancement Note: The "6+ years" requirement, combined with "senior level or lead level," indicates a need for significant autonomy and strategic contribution. For operations candidates, this means demonstrating not just execution but also the ability to define processes, mentor others, and influence strategic direction within the design and marketing functions. The emphasis on Figma and design systems aligns with operational efficiency and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase mastery of user experience (UX) design, interaction design, and responsive web design principles.

• Demonstrate a strong understanding of design-system architecture, including the creation, scaling, and governance of component libraries and scalable patterns.

• Include examples of end-to-end design process, from user research and conceptualization through to detailed technical specifications and collaboration with development teams.

• Highlight projects with measurable impact, illustrating how your design contributions led to improved user engagement, conversion rates, or other key business metrics.

• Feature case studies of B2B technology, SaaS, or enterprise software design, detailing complex buying journeys and stakeholder considerations. Process Documentation:

• Evidence of establishing and governing design systems, including documentation of patterns, component usage, and adherence standards.

• Examples of workflow optimization through the use of design tools, AI assistance, or improved collaboration processes with engineering and marketing teams.

• Documentation of user research methodologies, testing protocols, and how insights were integrated into design iterations and product improvements.

• Case studies detailing the implementation of accessibility best practices and the process for ensuring compliance.

📝 Enhancement Note: A strong portfolio is critical for this role. For operations professionals, this means curating examples that not only showcase design aesthetics but also highlight process efficiency, system thinking, scalability, and measurable business impact. Demonstrating the ability to build and govern design systems is akin to building operational infrastructure.

💵 Compensation & Benefits

Salary Range: $145,000 - $165,000 USD per year (for the US) or $135,000 - $155,000 CAD per year (for Canada) base salary.

Benefits:

• Financial:

  • Participation in the company's employee share options plan.
  • Opportunity to contribute to the company's 401k plan (US).

• Health & Wellness:

  • Comprehensive health coverage for you and your loved ones (US).
  • Competitive Healthcare plan through Alliance (Canada).
  • Short-term disability (STD) and Long-term disability (LTD) (US).
  • Company-funded fertility and family-forming programs (US & Canada).
  • Menopause care program with Maven (US & Canada).

• Time Off & Flexibility:

  • Flexible PTO policy (US) + 20 days vacation (Canada).
  • 11 designated company holidays (US).
  • Sabbatical Program: 5-week paid sabbatical after 5 years of employment (US).
  • Work from Home (WFH) allowance: One-off allowance for home office setup (e.g., noise-cancelling headphones, desk chair) (US & Canada).

• Professional Development:

  • Annual learning and development allowance for relevant training, conferences, books, and subscriptions (US & Canada).

• Family Support:

  • Enhanced parental leave (US). Working Hours: While not explicitly stated, a standard full-time role typically implies around 40 hours per week. The "Remote OK" status and flexible PTO suggest a degree of autonomy in managing work hours, provided deliverables are met.

📝 Enhancement Note: The salary ranges provided are competitive for a Senior Web Designer role, especially in the tech sector. For operations professionals, the benefits package is comprehensive, indicating a focus on employee well-being and long-term commitment. The WFH allowance is a tangible benefit that supports remote work efficiency. The inclusion of specific Canadian and US salary bands is a good practice for transparency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), specifically Conversational AI and Dialog Platforms. PolyAI is a category-defining company in this space.

Company Size: The provided data does not specify company size directly, but the mention of serving "hundreds of enterprises" and having a "category-defining" status suggests a rapidly growing, likely mid-to-large sized tech company, possibly Series B or C funding stage.

Founded: PolyAI was founded in 2017. This indicates a relatively young, dynamic company with established product-market fit but still in a high-growth phase.

Team Structure:

• The Senior Web Designer reports to the Creative Director and is part of the Marketing organization.

• The role implies close collaboration with web engineers, product marketing, and brand stakeholders, suggesting a matrixed or highly cross-functional team environment.

• The "creative studio" concept suggests a dedicated internal team responsible for brand and web experience design. Methodology:

• Data-Driven Design: The role emphasizes user research, testing, and conversion optimization, indicating a data-informed approach to design decisions.

• Systematic Approach: Ownership of the design system points to a focus on building scalable, repeatable processes and governance.

• Agile Development: The need to deliver "at the pace a category-defining AI company demands" implies an agile or fast-paced development and design cycle.

• AI Integration: Explicit mention of leveraging AI tools in design workflows signals an innovative and forward-thinking approach to creative operations.

Company Website: https://poly.ai

📝 Enhancement Note: PolyAI operates in a cutting-edge field (AI), which typically fosters a culture of innovation, rapid iteration, and a strong emphasis on technical excellence. For operations roles, this translates to a need for adaptability, continuous learning, and a proactive approach to embracing new technologies and methodologies. The company's focus on enterprise clients suggests a need for professionalism and a deep understanding of B2B sales cycles.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level individual contributor role. It implies a high degree of autonomy, expertise, and the ability to influence strategy and process. It sits above junior or mid-level designers and potentially leads the design system's evolution.

Reporting Structure: Reports directly to the Creative Director within the Marketing organization. This provides clear mentorship and strategic alignment opportunities.

Operations Impact: The role has a direct impact on PolyAI's brand perception, lead generation (pipeline), and customer engagement through its website. By owning the design system and optimizing web experiences, this role contributes significantly to the effectiveness of marketing and GTM efforts.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, UX strategy, or AI-driven design.

• Leadership: Potential to grow into a Design Lead or Manager role, overseeing a team or a larger design function as the company scales.

• Cross-Functional Influence: Expand influence across product, engineering, and sales teams by championing design best practices and driving strategic initiatives.

• Industry Expertise: Become a recognized expert in designing for AI/SaaS companies, a high-demand area.

• Process Improvement: Lead initiatives to further optimize the creative production workflow, incorporating new tools and methodologies.

📝 Enhancement Note: This role offers a significant opportunity for career growth, particularly for individuals interested in building scalable design infrastructure and processes within a fast-growing tech company. The emphasis on systems and AI positions the candidate for future-forward career development in operations and design.

🌐 Work Environment

Office Type: The job is listed as "Remote OK" for the United States and Canada, suggesting a strong remote-first or hybrid approach. While there might be office locations, the focus is on distributed work.

Office Location(s): The derived locations indicate opportunities within the United States and Canada. Specific office details are not provided, but the company has a global presence serving clients in 75 languages and 25 countries.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative environment that relies on digital tools for communication, project management, and design hand-offs.

• Technology Stack: Access to modern design software (Figma) and potentially AI design tools will be standard. Collaboration platforms (e.g., Slack, Notion) will be essential.

• Team Interaction: Regular virtual meetings, design reviews, and cross-functional syncs will be key for interaction and knowledge sharing.

Work Schedule: A standard full-time schedule is implied, but the remote flexibility and "Flexible PTO" suggest a focus on results and autonomy rather than strict hour-tracking. This allows for managing work around personal needs, as long as project deadlines and collaborative needs are met.

📝 Enhancement Note: The remote work aspect is a significant factor. For operations professionals, this means demonstrating strong self-management, proactive communication, and proficiency with remote collaboration tools. The company's global reach implies potential collaboration across time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session with the Creative Director and potentially other design/marketing leads to present a curated portfolio. This is where you'll showcase your best work and explain your process.

• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a detailed case study on a past project, focusing on problem-solving, system thinking, and impact.

• Cross-Functional Interviews: Meetings with web engineers, product marketers, and potentially sales or GTM stakeholders to assess collaboration skills and understanding of business objectives.

• Final Interview: Likely with senior marketing leadership to discuss strategic vision and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing design systems, B2B/SaaS experience, and measurable results.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration), the solutions, and the outcomes (quantified impact).

• Highlight Systems Thinking: Dedicate a section or specific examples to your experience with design systems, component libraries, and governance. Show how you build for scale and consistency.

• Showcase B2B Acumen: If possible, include examples that demonstrate an understanding of enterprise sales cycles, complex user journeys, and driving pipeline.

• Explain Technical Collaboration: Detail how you partner with engineers, provide specifications, and ensure successful implementation.

• Be Prepared for AI Discussion: Have examples of how you've used or would use AI in design workflows.

Challenge Preparation:

• Understand PolyAI: Research their product, target audience, competitors, and current web presence.

• Focus on Systems: If a challenge is given, consider how your solution can be scalable and integrated into a design system.

• Quantify Impact: Practice articulating the business value and ROI of your design decisions.

• Demonstrate Process: Be ready to walk through your thought process, even for hypothetical scenarios.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges highlights the practical, execution-oriented nature of this role, even within a senior capacity. For operations candidates, this means preparing to demonstrate not just proficiency but also a structured, repeatable approach to design execution and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a core design tool. Proficiency in its advanced features for UI design, prototyping, component libraries, and collaboration is essential.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with other prototyping tools might be beneficial for complex interactions or user testing.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Lookback, Hotjar).

• Design System Management Tools: Potentially tools integrated with Figma or standalone platforms for documenting and governing design systems.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand website performance, user behavior, and conversion tracking.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or Google Optimize for testing design variations and measuring impact on conversion rates.

• Data Visualization Tools: While not primary for a designer, understanding how data is presented in dashboards (e.g., Tableau, Looker) can inform design decisions.

CRM & Automation:

• CRM Systems: Basic understanding of how CRM systems (e.g., Salesforce) are used in B2B sales and marketing, and how website interactions feed into them.

• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or Pardot, and how web design supports lead nurturing and campaign automation.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of web analytics and A/B testing are crucial. For operations professionals, this role requires an appreciation for how design tools integrate with broader marketing technology stacks and contribute to measurable GTM outcomes.

👥 Team Culture & Values

Operations Values:

• Only the Best: A drive for excellence and high standards in design output and process.

• Ownership: Taking responsibility for the design system, web experiences, and their impact on business goals.

• Relentlessly Improve: A commitment to continuous learning, iteration, and optimization of design processes and user experiences.

• Bias for Action: Moving quickly and decisively to deliver high-quality work in a fast-paced environment.

• Disagree and Commit: Ability to engage in constructive debate but commit fully once a decision is made, fostering collaborative decision-making.

• Build for People: Designing user-centric experiences that are enjoyable and effective, reflecting a commitment to user satisfaction and the company's mission.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on partnering with engineering, product marketing, and brand teams to achieve shared objectives.

• Data-Informed: Collaboration is guided by user research, analytics, and testing results.

• Constructive Feedback: Openness to critiques and a culture that encourages constructive feedback to elevate the quality of work.

• Agile & Iterative: Working in a fast-paced, iterative manner, with regular communication and alignment.

📝 Enhancement Note: PolyAI's values are strongly aligned with typical high-growth tech company cultures, emphasizing performance, continuous improvement, and collaborative execution. For operations professionals, understanding and embodying these values is key to success in a dynamic environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from the Ground Up: As the "creative studio is responsible for translating PolyAI's brand and product story into compelling... web experiences," and the "brand is being rewritten," there's an opportunity and challenge in shaping foundational elements.

• Balancing Speed and Quality: Delivering at the pace of a fast-growing AI company while maintaining a high standard of design excellence and system integrity.

• Ambiguity: Working in a function that is being built requires comfort with ambiguity and a proactive approach to defining processes and best practices.

• AI Integration: Staying ahead of the curve with AI tools and their application in design workflows, and effectively integrating them into established processes.

• Cross-functional Alignment: Ensuring consistent brand messaging and user experience across various web properties and collaborating effectively with diverse stakeholders.

Learning & Development Opportunities:

• Design System Mastery: Opportunity to become a leading expert in design system architecture and governance.

• AI in Design: Deep dive into leveraging AI tools for design automation, ideation, and efficiency.

• Strategic Impact: Influence the company's brand narrative and GTM strategy through impactful web design.

• Industry Leadership: Contribute to the development of best practices for web design in the rapidly evolving Conversational AI sector.

• Mentorship: Potentially mentor junior designers or contribute to the growth of the creative studio function.

📝 Enhancement Note: The challenges presented are typical of a rapidly scaling tech company and offer significant opportunities for growth and impact, particularly for those who thrive in dynamic, evolving environments. The focus on AI presents a unique learning curve and growth path.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building or evolving a design system for a category-defining AI company like PolyAI?" (Focus on governance, scalability, collaboration, and adoption.)

• "Describe a time you used user research or A/B testing to significantly improve a web experience's conversion rate or user engagement." (Highlight your process, data analysis, and impact.)

• "How do you balance the need for speed in a fast-paced startup environment with the requirement for high-quality, accessible design?" (Emphasize process, prioritization, and smart trade-offs.)

• "Tell me about your experience designing for B2B SaaS companies. What are the unique challenges and considerations compared to B2C?" (Discuss complex buyer journeys, stakeholder management, and driving pipeline.) Company & Culture Questions:

• "What excites you about PolyAI and the Conversational AI space?" (Show genuine interest and understanding of the industry.)

• "How do you embody our values of 'Relentlessly Improve' and 'Ownership' in your design work?" (Provide specific examples.)

• "How would you collaborate with web engineers to ensure your designs are implemented accurately and efficiently?" (Focus on communication, technical understanding, and hand-off processes.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of PolyAI and the role, then present 3-4 curated projects. For each project: Problem -> Your Role -> Process -> Solution -> Outcome (quantified impact).

• Highlight Systems: Dedicate time to showcase your design system work, explaining its structure, benefits, and governance.

• B2B Focus: Ensure examples clearly demonstrate understanding of enterprise/B2B contexts and their impact on GTM.

• AI Integration: Be ready to discuss how you've used or would use AI tools in your workflow and how they enhance efficiency or creativity.

• Conciseness: Be mindful of time. Practice delivering your presentation efficiently, leaving ample time for Q&A.

📝 Enhancement Note: Preparation should focus on showcasing not just design skills but also strategic thinking, operational efficiency (through design systems and process), and an understanding of how design contributes to business objectives in a B2B SaaS/AI context.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided greenhouse.io application link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest projects in design systems, B2B/SaaS web design, and demonstrable impact. Ensure it’s easily accessible and visually appealing, with clear case studies.

• Resume Optimization: Update your resume to emphasize keywords and achievements related to design systems, UX/UI design, web design, B2B, SaaS, AI (if applicable), and quantifiable results. Clearly state your years of experience and senior-level contributions.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you leverage tools and collaborate. Prepare to discuss your portfolio, answer behavioral questions related to PolyAI's values, and demonstrate your understanding of the role's operational aspects (efficiency, scalability, impact).

• Company Research: Thoroughly research PolyAI's product, mission, recent news, and their current website. Understand their market position in the AI/Conversational AI space and how their web presence supports their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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