Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Kaizen Gaming

Location: Athens, Greece

Job Type: Full-time

Category: Product Design / Visual Design

Date Posted: 2026-08-04T12:08:32

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver high-impact static and animated visual assets for product surfaces and in-app placements across diverse international markets.

• Act as the primary guardian of visual consistency by creating, maintaining, and enforcing comprehensive visual guidelines for product experiences.

• Lead the governance of visual assets, including meticulous review and creation of game thumbnails to ensure adherence to quality and brand standards.

• Collaborate effectively with external creative agencies and partners, managing briefing, feedback loops, and overall workflow to ensure cohesive visual output.

• Mentor and guide intern designers, fostering their development and ensuring the quality and consistency of their design contributions.

📝 Enhancement Note: This role is positioned as a Senior Visual Designer within a large GameTech company, indicating a need for strong individual contribution, strategic thinking in visual consistency, and leadership in mentoring. The emphasis on multi-market delivery and asset governance suggests a complex operational environment requiring robust process adherence and cross-cultural design sensitivity.

📈 Primary Responsibilities

• Develop and execute static and animated visual assets for key product surfaces and in-app promotional placements, ensuring alignment with brand identity and user experience goals across 20+ markets.

• Create, document, and champion visual design guidelines, providing clear direction for local market teams to maintain brand integrity and user interface consistency.

• Oversee the entire lifecycle of game thumbnail assets, from initial review for quality and compliance to creation and optimization for maximum user engagement.

• Manage relationships and communication with external creative partners, including vendors and agencies, to brief projects, provide constructive feedback, and ensure timely delivery of high-quality creative assets.

• Mentor and provide constructive feedback to junior designers and interns, fostering their professional growth and ensuring the successful execution of their design tasks.

• Integrate AI tools into the daily design workflow to enhance efficiency, explore creative possibilities, and drive innovation in asset creation and optimization.

• Collaborate closely with Product Designers, UX Researchers, and Marketing teams to translate product strategies and marketing objectives into compelling visual designs.

• Conduct design reviews and provide clear, actionable feedback to ensure the highest standards of visual quality and brand consistency across all digital touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic guideline management, and team leadership. The emphasis on multi-market execution, asset governance, and AI integration points towards a dynamic and evolving operational landscape.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or a related field is typically expected for a Senior Visual Designer role.

Experience: 4–6 years of professional experience in visual design, with a significant focus on digital product environments and user interfaces.

Required Skills:

• Expert-level proficiency in Figma for design, prototyping, and collaborative workflows.

• Advanced mastery of Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and Premiere Pro for static and motion design.

• Demonstrated ability to create compelling static and animated visual assets for digital products and in-app placements.

• Proven experience in developing, documenting, and implementing design guidelines across multiple markets or brands.

• Strong portfolio showcasing a range of digital product design work, including motion graphics and animations.

• Experience in managing relationships with external creative partners, including briefing, feedback, and vendor management.

• Familiarity and practical experience with integrating AI tools into creative workflows for enhanced productivity and innovation.

• Experience in mentoring junior designers, interns, or team members, providing guidance and feedback.

• Fluent written and spoken English for effective communication with international teams and partners. Preferred Skills:

• Understanding of core product design principles and user experience (UX) methodologies.

• Prior experience within the iGaming or sports betting industry.

• Familiarity with localization workflows and the specific challenges of adapting assets for multi-market deployment.

• Basic working knowledge of Figma for collaborative design contributions within product teams.

📝 Enhancement Note: The required skills emphasize a strong technical foundation in design tools and a proven track record in digital product visual design. The preference for iGaming experience and localization knowledge suggests a nuanced understanding of the company's specific market context. The explicit mention of AI tools indicates a forward-thinking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in digital product visual design, including both static and animated assets for product surfaces and in-app placements.

• Projects should highlight your ability to create and maintain visual consistency across different markets or product iterations, with clear examples of design guidelines if applicable.

• Include case studies that detail your problem-solving approach, design process, and the impact of your visual contributions on user engagement or business objectives.

• Demonstrate proficiency in using Figma and Adobe Creative Suite, with examples of complex animations or motion graphics.

• If AI tools were used in asset creation or optimization, provide specific examples and explain the impact on the design process or final output. Process Documentation:

• Be prepared to discuss your process for creating and maintaining visual guidelines, detailing how you ensure adoption and adherence by local teams.

• Articulate your approach to asset governance, particularly for game thumbnails, including review criteria, quality control measures, and workflow for asset creation.

• Describe your methods for collaborating with external creative partners, including briefing procedures, feedback mechanisms, and project management strategies.

• Explain your approach to mentoring junior designers, including how you provide feedback, set expectations, and support their development.

📝 Enhancement Note: The portfolio requirements are designed to assess a candidate's practical application of visual design principles within a product context, their ability to manage complex visual systems, and their collaborative and leadership capabilities. Emphasis on process documentation ensures candidates can articulate their methodologies.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Visual Designer in Athens, Greece, with 4-6 years of experience and expert-level tool proficiency, the estimated annual salary range is €35,000 - €50,000. This range accounts for the competitive nature of the GameTech industry and the specific demands of a multi-market role.

Benefits:

• Hybrid way of working, offering flexibility between office and remote work.

• A dedicated onboarding buddy to support integration into the company and team.

• Competitive pay and bonus scheme, recognizing performance and contribution.

• Comprehensive private health insurance for the employee and their family.

• Monthly meal allowance to support daily expenses.

• Developmental 360° feedback framework for continuous professional growth.

• Unlimited access to Udemy for a wide range of online learning and skill development opportunities.

• Continuous training programs to stay updated with industry trends and technologies.

• Family support initiatives to promote work-life balance.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with the flexibility offered by the hybrid work model. Specific daily start and end times can be discussed during the hiring process.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Athens, Greece, considering the specified experience level and the industry. The benefits package is comprehensive, reflecting Kaizen Gaming's commitment to employee well-being and professional development, with a particular emphasis on learning and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: GameTech (Gaming and Technology), specifically operating in the sports betting and online gaming sector. Kaizen Gaming is positioned as a leading player, operating in 20 markets globally. This industry context implies a fast-paced, data-driven environment focused on user engagement, innovation, and rapid expansion.

Company Size: Over 2,700 employees ("Kaizeners") across 3 continents, indicating a large, established, and globally distributed organization. This size suggests structured processes, opportunities for collaboration across diverse teams, and potential for career advancement.

Founded: While the founding date isn't provided, the company's operation in 20 markets and significant employee count suggest a mature company with a history of growth and successful market penetration.

Team Structure:

• The Product Design team is likely a key function within Kaizen Gaming, comprising specialists in UX, UI, Visual Design, and potentially User Research.

• The Senior Visual Designer will report to a Design Lead or Head of Product Design, with direct interaction with Product Managers, Engineers, and Marketing stakeholders.

• Cross-functional collaboration is essential, involving close work with product development teams, marketing departments, and local market specialists to ensure design consistency and effectiveness. Methodology:

• Data-driven decision-making is inherent in the GameTech industry, meaning designs are likely informed by user analytics, A/B testing results, and market performance metrics.

• Workflow optimization and efficiency are critical due to the scale of operations (20 markets, millions of customers), suggesting a focus on streamlined processes, reusable design systems, and effective tool utilization.

• Continuous learning and adaptation are vital to staying competitive in the dynamic GameTech landscape, with an emphasis on embracing new technologies like AI and evolving design trends.

Company Website: https://careers.kaizengaming.com/

📝 Enhancement Note: The company culture is characterized by a fast-paced, innovative, and global approach. The emphasis on being a "GameTech company" and "Best Workplaces" suggests a dynamic environment that values employee development, diversity, and a strong team ethos. The size and global reach imply structured operations and significant opportunities for impact.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Senior level, signifying a move beyond individual contributor tasks to include strategic input, mentorship, and ownership of key design areas. A Senior Visual Designer is expected to influence design direction, uphold brand standards, and contribute to the overall product vision from a visual perspective.

Reporting Structure: The Senior Visual Designer will likely report to a Design Manager or Head of Product Design. They will collaborate extensively with Product Designers, UX Researchers, Product Managers, and Marketing teams, forming a crucial link between creative vision and product execution.

Operations Impact: The visual design directly impacts user perception, brand loyalty, and conversion rates. By ensuring high-quality visual assets and consistent branding across numerous markets, this role significantly influences customer acquisition, retention, and overall user experience, thereby driving business growth and revenue.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as motion graphics, animation for digital products, or advanced AI-driven design tools.

• Leadership: Progress to a Lead Visual Designer or Design Manager role, taking on more strategic responsibilities, team management, and cross-departmental leadership.

• Cross-functional Mobility: Transition into related roles such as Product Design, UX Strategy, or even Brand Management within the organization, leveraging their deep understanding of visual communication and user experience.

• Industry Expertise: Develop specialized knowledge in the iGaming sector, becoming a go-to expert for visual design within this niche.

📝 Enhancement Note: The Senior Visual Designer role offers a clear path for professional development, moving from skilled execution to strategic influence and leadership. The company's global presence and focus on technology provide ample opportunities for skill enhancement and career diversification within the operations and product design domains.

🌐 Work Environment

Office Type: The company offers a hybrid way of working, indicating a blend of in-office collaboration and remote flexibility. This setup is designed to foster both team cohesion and individual productivity.

Office Location(s): The primary office location is Athens, Greece, a vibrant European capital. The company also has offices across 3 continents, suggesting potential for international exposure or collaboration with global teams.

Workspace Context:

• The office environment is likely modern and collaborative, reflecting its status as a "Great Place to Work." Expect shared workspaces, meeting rooms equipped for hybrid collaboration, and common areas designed to encourage interaction.

• Access to industry-standard design tools and technology, including high-performance workstations and software licenses for Figma and Adobe Creative Suite, is expected.

• Opportunities for informal and formal interactions with colleagues from diverse backgrounds, fostering a rich exchange of ideas and perspectives.

Work Schedule: The hybrid model implies a degree of flexibility in daily work hours, with core hours likely established for team meetings and collaborative sessions. The standard workweek is around 40 hours, allowing for focused work on design projects and strategic initiatives.

📝 Enhancement Note: The hybrid work environment at Kaizen Gaming is designed to balance the benefits of in-person collaboration with the flexibility of remote work. This approach is increasingly common in the tech industry and supports a productive and engaged workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role requirements.

• Hiring Manager Interview: A discussion focusing on your experience, design philosophy, and suitability for the Senior Visual Designer role, including an overview of your portfolio.

• Design Challenge/Portfolio Review: A practical exercise or in-depth review of your portfolio, where you'll be asked to present specific projects, discuss your design process, and explain how you'd approach challenges related to visual consistency and asset governance. This stage may involve a presentation to the design team.

• Team/Stakeholder Interviews: Meetings with potential colleagues and stakeholders (e.g., Product Managers, UX Designers) to assess cultural fit, collaboration style, and understanding of product development processes.

• Final Interview: Potentially with a senior leader in the product or design department to discuss strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in digital product visual design, motion graphics, and asset governance for multi-market environments. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used (especially Figma, Adobe Suite, AI), and the measurable impact or outcome.

• Showcase Consistency: Highlight examples where you've maintained or established visual consistency across different platforms or markets. Detail your approach to guideline creation and implementation.

• Demonstrate Motion Skills: Include examples of your animation and motion graphics work, explaining the purpose and effect within the product context.

• Prepare for Questions: Be ready to discuss your decision-making process, how you handle feedback, your experience mentoring, and how you approach using AI in design.

Challenge Preparation:

• Understand the Context: Research Kaizen Gaming, Betano, and the iGaming industry to grasp their brand, target audience, and market positioning.

• Review Design Principles: Refresh your knowledge of UI design best practices, visual hierarchy, typography, color theory, and animation principles.

• Practice Presentation: Rehearse presenting your portfolio and potential design challenge solutions concisely and effectively, focusing on clarity and impact.

• Prepare for Process Questions: Be ready to discuss your workflow for asset creation, guideline management, and collaboration with cross-functional teams.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate both technical skills and strategic thinking.