Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Hinge Health

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-01

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Lead visual strategy and design execution for growth marketing initiatives, driving member enrollment through impactful brand experiences.

• Shape visual systems and campaign concepts that translate complex value propositions into clear, compelling, and trust-building experiences.

• Drive the design of integrated campaigns across various channels to create cohesive experiences from awareness to action.

• Define and evolve the end-to-end member journey, ensuring visual consistency and impact across all touchpoints.

• Mentor and develop other visual designers, raising the quality bar and fostering creative innovation within the team.

📝 Enhancement Note: This role is specifically focused on the "growth creative" aspect of marketing, emphasizing the translation of complex clinical and product value propositions into visually compelling narratives that drive user acquisition and engagement. The emphasis on translating complex information into clear, actionable visuals is a key indicator of a strong need for strategic design thinking beyond just aesthetics.

📈 Primary Responsibilities

• Own the visual design vision and execution for growth marketing campaigns, translating complex clinical and product value propositions into compelling visual narratives that drive enrollment.

• Lead the design strategy and creative execution for new product and program launches, building integrated campaign assets and defining how new offerings are introduced across enrollment and engagement touchpoints.

• Develop and maintain robust, scalable design systems, libraries, templates, and components to ensure brand consistency and enable rapid iteration in a fast-paced environment.

• Architect and evolve visual expression across the entire member journey, from initial awareness through engagement, ensuring a cohesive and impactful brand experience.

• Mentor and guide junior visual designers, providing constructive feedback, setting creative direction, and establishing a clear standard for category-leading creative work.

• Collaborate closely with Growth Marketing, Product, Content Strategy, and Creative Operations teams to align creative work with business goals, launch priorities, and performance data.

• Utilize performance data, member behavior insights, and experimentation learnings to refine creative concepts and inform future visual strategy.

• Present work with clarity and conviction, articulating creative rationale, tradeoffs, and recommendations to stakeholders at all levels of the organization.

📝 Enhancement Note: The responsibilities highlight a strong focus on "system-level thinking" and "component-based systems" for an "AI-forward creative future," indicating a need for designers who can think strategically about scalability and future technological integration within design. The emphasis on leading "0→1 initiatives" suggests a requirement for comfort with ambiguity and the ability to define new creative directions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and brand strategy is expected, often gained through formal education in Graphic Design, Visual Communication, or a related field.

Experience: 3+ years of visual design experience in brand, growth marketing, integrated campaign, or related creative environments. Experience leading design teams and raising design standards through critique, process improvement, and creative direction is highly preferred.

Required Skills:

• 3+ years of visual design experience in brand, growth marketing, integrated campaign, or related creative environments.

• A strong portfolio demonstrating high-quality visual design work across digital channels such as web, email, paid media, landing pages, direct mail, and brand storytelling.

• Experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives.

• Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience building or evolving design systems, templates, and component libraries.

• Experience partnering cross-functionally with marketing, product, and content stakeholders.

• Ability to use performance data or experimentation results to inform creative decisions.

• Strong communication and presentation skills, with the ability to articulate creative rationale and recommendations clearly. Preferred Skills:

• Experience in the healthcare, digital health, or consumer subscription industries.

• Experience designing for B2C or B2B2C member journeys.

• Experience leading design teams and raising design standards through critique, process improvement, and creative direction.

• Comfort operating in agile, sprint-based, or experimentation-heavy environments with multiple concurrent workstreams.

• Understanding of AI-forward creative processes and component-based systems.

📝 Enhancement Note: The experience level is indicated as "2-5 years" by AI analysis, aligning with the "3+ years" requirement. The emphasis on a strong portfolio across diverse digital channels and experience with design systems is crucial for this role, as it implies the need for a designer who can not only create beautiful assets but also build and maintain scalable visual frameworks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of work demonstrating expertise in brand strategy and visual identity development.

• Include case studies detailing visual design execution for growth marketing initiatives, such as paid media campaigns, landing pages, and email marketing.

• Present examples of integrated campaigns across multiple digital channels, highlighting how visual consistency was maintained.

• Demonstrate experience in translating complex value propositions (clinical, product) into clear, compelling visual narratives.

• Provide evidence of designing for the end-to-end member journey, illustrating touchpoints and user flow.

• Highlight contributions to or leadership in building and evolving design systems, component libraries, and templates.

• Showcase work that demonstrates the ability to iterate and improve designs based on performance data, A/B testing, or member feedback. Process Documentation:

• Detail your process for approaching new design challenges, from initial brief to final execution, emphasizing research, ideation, and iteration.

• Explain your methodology for collaborating with cross-functional teams (Marketing, Product, Content) to achieve project goals.

• Illustrate how you incorporate performance data and experimentation learnings into your design process.

• Provide examples of how you have mentored or guided other designers, including your approach to critiques and feedback.

• Describe your experience in defining and scaling design systems, including how you manage components and ensure consistency.

📝 Enhancement Note: The portfolio requirements are tailored to emphasize the "growth creative" aspect, requiring evidence of driving enrollment and engagement. The ability to demonstrate system-level thinking and the evolution of design systems is critical, as is the capacity to translate complex health information into accessible visual communications.

💵 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year.

Benefits:

• Comprehensive medical, dental, and vision coverage.

• Inclusive healthcare support, including gender-affirming care and tools for family and fertility planning.

• Travel reimbursements for healthcare needs not available locally.

• Traditional or Roth 401k retirement plan options with a 2% company match.

• Modern life stipends for personal learning and development.

• Discounted company stock through an Employee Stock Purchase Plan (ESPP).

• Hybrid work model with 3 days in the San Francisco office.

• Dog-friendly workplace program.

Working Hours: Standard 40-hour work week. Hybrid model requires in-person attendance three days per week in the San Francisco office for a full 8-hour business day. Remote days offer flexibility during core business hours.

📝 Enhancement Note: The salary range provided is based on the direct input from the job listing. The benefits are extracted from the "What You'll Love About Us" section and are presented with specific details relevant to professionals seeking comprehensive support and growth opportunities. The hybrid work arrangement is clearly defined, including the required office days.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health / Healthcare Technology. Hinge Health is a leader in providing digital solutions for musculoskeletal (MSK) conditions, leveraging AI and a human-centered approach to improve outcomes and reduce costs.

Company Size: Hinge Health is a significant player in the digital health space, with offices in San Francisco, Montreal, and Bangalore, indicating a growing and established organization with a global presence. This size suggests a dynamic environment with opportunities for impact and career advancement, but also a need for structured processes and clear communication.

Founded: Hinge Health was founded to address the global challenge of musculoskeletal pain and aims to scale and automate healthcare delivery. Its mission-driven approach to improving lives through technology is central to its culture.

Team Structure:

• The Brand, Creative & Content team is likely composed of specialists in various creative disciplines, including visual design, content strategy, copywriting, and creative operations.

• This Senior Visual Designer role is part of a larger creative function that supports growth marketing and product initiatives.

• Collaboration is expected across multiple departments, including Growth Marketing, Product, Content Strategy, and Creative Operations, requiring strong cross-functional partnership skills. Methodology:

• Data-driven decision-making is a core methodology, with an emphasis on using performance data, member behavior, and experimentation to inform creative strategy and optimize designs.

• An agile and iterative approach is expected, balancing high-quality craft with speed and adapting to evolving business priorities in a fast-paced environment.

• System-level thinking is encouraged, focusing on creating scalable, component-based design systems that support future technological advancements, including AI.

Company Website: https://www.hingehealth.com/

📝 Enhancement Note: The company's focus on digital health and its mission to improve musculoskeletal care provides a strong context for the creative work. The emphasis on data-driven decisions and agile methodologies suggests that candidates should be comfortable with performance metrics and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Visual Designer," indicating a mid-to-senior level position. It requires independent execution, strategic thinking, and the ability to mentor junior team members. The scope includes leading significant creative initiatives, such as product launches and integrated campaigns, and contributing to the evolution of the brand's visual identity.

Reporting Structure: The Senior Visual Designer will report into a leadership role within the Brand, Creative & Content Growth Creative team. They will work closely with peers in Growth Marketing, Product, and Content Strategy, requiring strong collaboration and communication skills to influence outcomes.

Operations Impact: The Senior Visual Designer's work directly impacts Hinge Health's ability to acquire and engage members. By creating compelling visual narratives and cohesive brand experiences, they drive enrollment, build trust, and communicate the value of Hinge Health's innovative care model. Their contributions are critical to the success of growth marketing efforts and new product introductions.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in visual design for growth marketing, advanced design systems, and potentially AI-driven creative processes.

• Leadership Development: Mentoring junior designers, leading creative projects, and contributing to the strategic direction of the creative team.

• Industry Exposure: Gaining experience in the rapidly growing digital health sector, working with complex health-related value propositions, and contributing to a mission-driven company.

• Career Progression: Potential to move into Lead Visual Designer, Art Director, or Creative Director roles within Hinge Health or related creative leadership positions.

📝 Enhancement Note: The "Senior" title implies a need for candidates who can operate with a high degree of autonomy and demonstrate strategic impact. The growth opportunities are framed around skill enhancement, leadership, and career progression within the digital health domain.

🌐 Work Environment

Office Type: Hinge Health operates a hybrid model, requiring employees to work from their San Francisco office three days per week. This suggests a collaborative office environment designed to foster in-person teamwork and idea exchange, balanced with remote flexibility.

Office Location(s): San Francisco, California, United States. This location provides access to a vibrant tech and design community.

Workspace Context:

• The office environment is likely designed to be collaborative, supporting cross-functional partnerships with Growth Marketing, Product, and Content teams.

• Expect access to standard design tools and technology, with an emphasis on Figma and the Adobe Creative Suite.

• Opportunities for team interaction and knowledge sharing are inherent in the hybrid model, encouraging spontaneous collaboration and brainstorming.

• The office is part of a dog-friendly workplace program.

Work Schedule: The role follows a standard 40-hour work week with a hybrid arrangement. While remote days offer flexibility, employees are expected to work during core business hours. The focus is on delivering high-quality work and meeting project deadlines within an agile framework.

📝 Enhancement Note: The hybrid model implies a need for candidates who can effectively manage their time and collaborate both in-person and remotely. The San Francisco location suggests an environment typical of a fast-paced tech company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio to assess qualifications and alignment with the role.

• Portfolio Review: A deeper dive into your portfolio will likely occur, focusing on specific case studies demonstrating your visual design expertise in growth marketing, design systems, and integrated campaigns. Be prepared to discuss your process and impact.

• Hiring Manager/Team Interviews: You will likely meet with the hiring manager and potentially other members of the creative or marketing team. These interviews will assess your design thinking, problem-solving skills, collaboration style, and cultural fit.

• Design Challenge (Potential): A practical design exercise or case study may be assigned to evaluate your skills in a real-world scenario relevant to Hinge Health's growth marketing efforts.

• Final Round: This may involve meeting with senior leadership to discuss your strategic vision and overall fit within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in visual design for growth marketing, brand storytelling, and design systems.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the solutions you implemented, and the measurable impact or outcomes (e.g., increased conversion rates, improved engagement).

• Highlight Growth Focus: Emphasize projects where your design directly contributed to business goals like member enrollment, user acquisition, or conversion optimization.

• Showcase Systems Thinking: Include examples of how you've built, evolved, or utilized design systems, component libraries, and templates to ensure consistency and scalability.

• Demonstrate Cross-Functional Collaboration: Briefly explain how you worked with marketing, product, or content teams to achieve project success.

• Be Ready to Discuss: Prepare to walk through your portfolio and answer detailed questions about your design choices, process, and the results achieved.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, ensure you fully understand the brief, target audience, and business objectives.

• Focus on Strategy: Demonstrate not just visual execution, but also strategic thinking. How does your design solve the core problem and drive business results?

• Iterative Process: Show that you can think through different approaches and potential iterations, even if you only present one final solution.

• Clarity and Polish: Present your work clearly, concisely, and with a high level of polish, mirroring the quality expected in the role.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating high-quality visual design work across digital channels" and "experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives" means candidates must present work that clearly shows impact in these specific areas. The mention of "system-level thinking" and "component-based systems" suggests that a portfolio showcasing design system contributions will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for UI design, prototyping, and collaborative design system development. This is the primary tool for day-to-day design work and system management.

• Adobe Creative Suite: Essential for advanced image editing, illustration, and graphic creation. This includes Photoshop, Illustrator, and potentially InDesign for specific collateral.

Analytics & Reporting:

• While not explicitly a design tool, familiarity with how to interpret and utilize data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions is highly valued. Designers will need to understand how their work impacts key metrics. CRM & Automation:

• Understanding of how designs are implemented within marketing automation platforms or CRM systems (e.g., for email campaigns, landing pages) can be beneficial, though direct experience is not listed as a primary requirement.

📝 Enhancement Note: The explicit requirement for "Expert proficiency in Figma and Adobe Creative Suite" is paramount. The role implies a need for designers who can leverage these tools to build and maintain scalable visual assets and design systems, contributing to an "AI-forward creative future."

👥 Team Culture & Values

Operations Values:

• Craft & Quality: A high bar for visual design, polish, and attention to detail is expected, ensuring brand consistency and impact.

• Data-Driven Innovation: Leveraging performance data, member insights, and experimentation to inform creative strategy and drive continuous improvement.

• Collaboration & Partnership: Working effectively with cross-functional teams (Growth Marketing, Product, Content) to align creative efforts with business objectives.

• Speed & Agility: Thriving in a fast-paced, agile environment, balancing high-quality output with the need for rapid iteration and evolving priorities.

• Mission-Driven: A commitment to Hinge Health's mission of improving lives through technology and making healthcare more accessible.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Growth Marketing, Product, and Content Strategy teams to ensure creative work is aligned with business goals and user needs.

• Feedback & Critique: An open culture for providing and receiving thoughtful feedback on creative work, fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team to elevate collective capabilities.

• Empowerment: A culture that empowers designers to lead initiatives, own their work, and contribute strategically to business outcomes.

📝 Enhancement Note: The emphasis on "elevate and unify the Hinge Health brand across B2C channels through design, experimentation, and insights" suggests a culture that values both creative excellence and measurable results, with a strong focus on driving business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: Effectively communicating complex clinical and product value propositions in a clear, compelling, and accessible manner through visual design.

• Balancing Speed and Quality: Maintaining a high standard of craft and brand consistency in a fast-paced, agile environment with multiple concurrent workstreams and rapid iteration cycles.

• Driving Enrollment: Directly contributing to business growth through visual design in a competitive market, requiring strategic thinking and data-informed decision-making.

• Evolving Design Systems: Architecting and maintaining scalable design systems that can adapt to future technological advancements, including AI, and support an expanding product suite.

Learning & Development Opportunities:

• Advanced Design Systems: Deepen expertise in building and scaling sophisticated design systems, potentially exploring their application in AI-driven creative workflows.

• Growth Marketing Expertise: Develop a deeper understanding of growth marketing strategies, experimentation, and performance analytics to optimize creative impact.

• Healthcare Industry Insights: Gain valuable experience and knowledge within the rapidly evolving digital health and healthcare technology sector.

• Mentorship and Leadership: Opportunities to mentor junior designers, lead key creative projects, and contribute to the strategic vision of the creative team.

📝 Enhancement Note: The challenges are framed around the unique aspects of working in digital health growth marketing, requiring a designer to be both strategic and execution-oriented, with a strong focus on measurable outcomes and system scalability.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign to drive enrollment for a new Hinge Health program addressing [specific MSK condition]?" (Focus on strategy, target audience, visual concepts, and key messaging).

• "Describe a time you had to translate a complex product or clinical value proposition into a clear and compelling visual narrative. What was your process, and what was the outcome?" (Assess ability to simplify and communicate complex ideas).

• "How do you balance the need for creative innovation with the requirements of maintaining brand consistency and scalability, especially when working with design systems?" (Evaluate strategic thinking about brand, systems, and execution). Company & Culture Questions:

• "What excites you about Hinge Health's mission, and how do you see your design skills contributing to our goals?" (Assess alignment with company mission and values).

• "Describe your experience working in a hybrid environment and collaborating with cross-functional teams like marketing and product. How do you ensure alignment and effective communication?" (Evaluate collaboration and adaptability).

• "How do you stay current with design trends and technologies, particularly in areas like AI and component-based design systems?" (Assess continuous learning and forward-thinking). Portfolio Presentation Strategy:

• Project Selection: Choose 3-5 projects that best highlight your experience in growth marketing, brand strategy, and design systems. Prioritize those with measurable impact.

• Storytelling: For each project, clearly articulate the challenge, your specific role and contributions, your design process, the rationale behind your creative decisions, and the results achieved (quantifiable if possible).

• Systems Focus: Be prepared to discuss your involvement in building, evolving, or utilizing design systems, component libraries, and templates. Explain how these systems contribute to efficiency and consistency.

• Growth Impact: Clearly demonstrate how your design work directly contributed to business objectives such as increased enrollment, conversion, or engagement.

• Conciseness and Clarity: Present your work efficiently, focusing on the most impactful aspects and being ready to answer in-depth questions.

📝 Enhancement Note: The interview preparation focuses on assessing the candidate's ability to translate complex health information into compelling visuals, their strategic approach to growth marketing, their experience with design systems, and their collaborative skills within a hybrid, data-driven environment.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight your 3+ years of experience in visual design for brand, growth marketing, and integrated campaigns. Emphasize proficiency in Figma, Adobe Creative Suite, and design systems. Quantify achievements where possible.

• Curate Your Portfolio: Prepare a portfolio that specifically showcases your strongest work in driving enrollment, creating compelling visual narratives for complex products, and building/utilizing design systems. Ensure it includes digital channels relevant to growth marketing.

• Prepare for Case Studies: Be ready to discuss 1-3 key projects in detail, articulating your process, challenges, solutions, and the impact of your design work. Practice presenting your portfolio with clarity and conviction.

• Research Hinge Health: Understand the company's mission, values, and the digital health industry. Familiarize yourself with their current brand presence and growth marketing efforts to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.