Senior Visual Designer & UI/UX Specialist

📍 Job Overview

Job Title: Senior Visual Designer & UI/UX Specialist

Company: Legal Management Group

Location: Guadalajara, Jalisco, Mexico OR Tijuana, Baja California, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Technology / Legal

Date Posted: 2026-06-25

Experience Level: Mid-Senior (5+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic design and execution of compelling digital experiences, focusing on UI/UX, visual branding, and conversion optimization to enhance client acquisition and engagement.

• Develop and maintain robust design systems and visual guidelines to ensure brand consistency across all digital touchpoints, including websites, landing pages, and marketing collateral.

• Create and optimize engaging multimedia content, particularly short-form video, for social media, advertising campaigns, and content marketing initiatives.

• Collaborate effectively with cross-functional teams, including developers, marketing, and operations, to translate design concepts into functional, high-impact digital solutions.

📝 Enhancement Note: This role blends core UI/UX and visual design responsibilities with a strong emphasis on conversion optimization and multimedia production, indicating a need for a versatile designer who can contribute to both aesthetic and performance-driven outcomes. The integration with the legal industry adds a unique context requiring a balance of professionalism, trust, and empathy in design.

📈 Primary Responsibilities

• Design intuitive, user-centered website experiences and high-converting landing pages, utilizing wireframing, prototyping, and high-fidelity design in Figma to visualize user flows and interfaces.

• Develop, build, and scale comprehensive design systems within Figma to ensure brand consistency, maintain design quality, and facilitate efficient collaboration with development teams.

• Create visually compelling marketing materials, email campaigns, presentations, brochures, and other branded assets that effectively communicate professionalism, trust, and empathy.

• Edit and optimize short-form video content for various digital platforms (Instagram, Facebook, TikTok, YouTube) and advertising campaigns, focusing on engaging visual storytelling and campaign objectives.

• Collaborate closely with developers to ensure seamless translation of designs into functional digital experiences, providing organized design files, prototypes, and clear developer handoffs.

• Partner with marketing leadership on brand positioning, creative strategy, and the evolution of the firm's visual identity across all digital channels.

• Conduct user-centered design thinking and contribute to UX research and usability testing to continuously improve digital touchpoints and user journeys.

• Utilize project management tools to efficiently manage priorities, track creative workflows, and ensure timely delivery of design assets.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership (design systems, brand positioning) and hands-on execution (wireframing, video editing). The emphasis on "conversion-focused websites" and "lead-generation" suggests that design success will be measured by tangible business results, not just aesthetics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Human-Computer Interaction, or a related field is typically expected for a Senior-level role. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: 5+ years of progressive experience in UI/UX Design, Visual Design, Product Design, or related creative disciplines, with a demonstrable track record of delivering impactful digital solutions.

Required Skills:

• Advanced proficiency in Figma for UI/UX design, prototyping, and building/scaling design systems.

• Strong portfolio showcasing a range of work including web design, UI/UX, branding, digital design, and conversion-focused landing pages.

• Experience in video editing and multimedia content production for digital platforms and advertising.

• Professional fluency in both English and Spanish, enabling effective communication with diverse teams and stakeholders.

• Deep understanding of modern design principles, user behavior patterns, and the fundamentals of digital marketing.

• Proven ability to create wireframes, user flows, and high-fidelity mockups.

• Expertise in ensuring visual consistency and maintaining brand integrity across all design outputs. Preferred Skills:

• Experience working with WordPress websites and collaborating with WordPress development teams.

• Familiarity with UX research methodologies, usability testing, and conversion rate optimization (CRO) techniques.

• Previous experience designing for lead-generation and performance-marketing environments.

• Experience within the legal, healthcare, professional services, or other regulated, high-growth industries.

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, After Effects) and motion graphics tools.

📝 Enhancement Note: The emphasis on Figma proficiency and design systems is critical, as is the dual language requirement. The preferred skills point towards an ideal candidate who can hit the ground running with minimal ramp-up time in a performance-driven environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in UI/UX design principles, including user-centered design thinking and intuitive interface creation.

• Case studies showcasing successful website and landing page designs, with a clear emphasis on how design decisions contributed to improved engagement, usability, and lead conversion rates.

• Examples of design system components, demonstrating scalability, consistency, and how they were implemented to maintain brand integrity across various digital assets.

• Demonstrations of multimedia production capabilities, including edited video content or motion graphics that align with brand standards and campaign objectives.

• Clear articulation of your design process, from initial concept and user research through to final execution and developer handoff. Process Documentation:

• Showcase examples of your wireframing and prototyping process, illustrating how you translate user needs and business goals into tangible design solutions using tools like Figma.

• Provide insights into how you build, maintain, and scale design systems, outlining the methodologies for ensuring consistency and efficiency in design workflows.

• Illustrate your approach to collaborating with developers, detailing how you prepare and deliver design assets for seamless implementation and integration.

• Present examples of how you have optimized digital experiences for conversion, detailing the metrics used to measure success and the iterative improvements made.

📝 Enhancement Note: For a Senior Visual Designer & UI/UX Specialist, the portfolio is paramount. It must clearly articulate not just aesthetic capabilities but also the strategic thinking behind design decisions, with a demonstrable link to business outcomes like conversion rates and brand consistency. The ability to present a structured design process, especially regarding design systems and developer handoffs, is key.

💵 Compensation & Benefits

Salary Range: Considering the Senior level, extensive experience requirements, the specified USD compensation, and the location in Mexico, a competitive annual salary range for this role would likely fall between $55,000 - $85,000 USD. This estimate is based on industry benchmarks for senior design roles in major tech hubs in Mexico, adjusted for the specific requirements of UI/UX, visual design, conversion optimization, and multimedia expertise, as well as the company's stated ability to pay in USD.

Benefits:

• Competitive Compensation in USD: Direct payment in US Dollars provides stability and value.

• Performance-Based Bonus Opportunities: Incentives tied to achieving key performance indicators, likely related to conversion rates and campaign success.

• Career Growth: Opportunities for advancement within a rapidly expanding organization, potentially into lead design or creative director roles.

• Ongoing Professional Development & Training: Investment in skill enhancement, including access to courses, workshops, or industry conferences related to design, marketing, and technology.

• Collaborative and Creative Team Environment: A workplace that fosters innovation, idea-sharing, and cross-functional teamwork.

• Modern Office Environment: Access to well-equipped, contemporary office spaces in Guadalajara or Tijuana, facilitating focus and collaboration.

• Direct Impact on Brand Strategy: The opportunity to significantly influence the firm's digital presence and brand perception.

Working Hours: 40 hours per week, typical for a full-time, on-site role. While standard, the emphasis on creativity and project delivery may necessitate some flexibility, though clear work-life balance is generally expected.

📝 Enhancement Note: The salary estimate is a critical piece of information. The methodology includes researching average salaries for Senior UI/UX Designers and Visual Designers in Guadalajara and Tijuana, factoring in the higher end due to the USD compensation, the specific blend of skills (conversion optimization, video), and the "Senior" title. Benefits are tailored to highlight aspects attractive to design professionals in operations or creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (Personal Injury Law Firm). This industry demands a high degree of trust, professionalism, and empathy, which should be reflected in the brand's visual communication and digital user experience. The focus on "helping injured individuals and their families" implies a mission-driven organizational culture.

Company Size: While not explicitly stated, the mention of "rapidly expanding organization" and the existence of multiple departments (legal, client services, business operations, marketing) suggests a medium to large enterprise, likely between 200-500 employees, or growing into that range. This size offers opportunities for impact and career progression without the bureaucracy of extremely large corporations.

Founded: The founding date is not provided. However, the description implies a company that has established a solid foundation in personal injury law and is now significantly investing in marketing and technology to fuel growth.

Team Structure:

• The role likely sits within the Marketing department, reporting to a Marketing Director or Head of Digital Marketing.

• The design team may be a small, specialized unit or part of a broader creative services function.

• Close collaboration is expected with web developers, content creators, digital marketers, and potentially operations and client services teams to ensure a cohesive brand experience. Methodology:

• Data-Driven Design: The emphasis on "conversion optimization," "performance marketing," and "ROI demonstration" indicates a data-informed approach to design, where decisions are backed by analytics and user behavior insights.

• Agile/Iterative Development: The need for continuous improvement in digital touchpoints suggests an agile workflow where designs are iterated upon based on performance data and user feedback.

• Brand-Centric Strategy: Design is viewed as a core strategic function, integral to brand positioning and client acquisition, rather than just a support function.

Company Website: https://legalmanagementgroup.com/ (Inferred from domain_derived)

📝 Enhancement Note: Understanding the industry context of personal injury law is crucial for a designer. The role requires balancing professional, trustworthy visuals with empathetic and accessible communication. The company's growth phase suggests a dynamic environment where design can play a significant role in shaping the future.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, strategic input, and the ability to lead design initiatives without constant supervision. The expectation is for the individual to mentor junior designers (if any) and drive complex projects from concept to completion.

Reporting Structure: The Senior Visual Designer & UI/UX Specialist would likely report to a Marketing Director, Head of Digital, or potentially a Creative Director. They will collaborate extensively with developers, marketing specialists, and other internal stakeholders.

Operations Impact: The role has a direct and significant impact on the company's revenue and business growth by:

• Improving website usability and user experience, leading to higher lead generation and conversion rates.

• Enhancing brand perception and trust through professional and empathetic visual design.

• Supporting marketing campaigns with compelling visual assets that drive engagement and customer acquisition.

• Streamlining digital workflows and design processes through robust design systems. Growth Opportunities:

• Lead Design/Creative Director: Potential to grow into a leadership role overseeing the design team, setting creative direction, and managing larger projects.

• Specialization: Deepen expertise in specific areas like UX research, conversion rate optimization, or motion graphics, becoming a subject matter expert.

• Product Design Focus: Transition into a more product-centric design role if the company expands its digital product offerings.

• Cross-functional Leadership: Take on project leadership roles that involve broader strategic planning across marketing and technology initiatives.

📝 Enhancement Note: The "Senior" title implies leadership potential. Growth opportunities should be framed around expanding influence, expertise, and leadership responsibilities within the organization's expanding structure.

🌐 Work Environment

Office Type: 100% On-Site. This indicates a traditional office setting where in-person collaboration is prioritized. The company emphasizes a "modern office environment."

Office Location(s): Guadalajara, Jalisco, Mexico OR Tijuana, Baja California, Mexico. Candidates can choose their preferred location.

Workspace Context:

• The environment is described as "collaborative and creative," suggesting open-plan areas, meeting rooms equipped for brainstorming, and a culture that encourages interaction.

• Access to contemporary design tools and technologies (Figma, potentially Adobe Creative Suite) is expected.

• Opportunities for direct interaction with marketing, development, and leadership teams will be frequent, fostering a dynamic work atmosphere.

Work Schedule: Full-time, 40 hours per week. While on-site, the emphasis on creative output might allow for some flexibility in daily start/end times, subject to team and project needs. However, core business hours for collaboration are paramount.

📝 Enhancement Note: The "100% On-Site" requirement is a key differentiator. The description of the office as "modern" and the team as "collaborative and creative" suggests an environment conducive to design work, with ample opportunities for face-to-face interaction and idea exchange.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, English/Spanish proficiency, and alignment with the role's core requirements.

• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio. This will likely involve presenting specific case studies, discussing design decisions, process, and how their work has driven results (conversions, engagement). Expect questions on Figma, design systems, and their approach to conversion optimization.

• Skills Assessment/Challenge: A potential design challenge or exercise, perhaps a short task to design a landing page element or critique an existing digital experience, to assess practical skills and problem-solving abilities in real-time.

• Cross-functional Interviews: Meetings with team members from marketing, development, and potentially operations to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership (e.g., Marketing Director) to evaluate strategic thinking, vision, and overall fit with the company's mission and values.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight UI/UX, visual design, conversion optimization, and multimedia skills.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, the solutions implemented, and the quantifiable results achieved (e.g., increased conversion rates, improved user satisfaction).

• Highlight Figma & Design Systems: Emphasize your expertise in Figma and showcase examples of design systems you've built or contributed to.

• Demonstrate Conversion Focus: Explicitly link your design choices to conversion goals. Use metrics and data to support your claims.

• Prepare for Multimedia Discussion: Be ready to discuss your video editing and motion graphics experience, showing examples that align with social media and advertising needs.

• Showcase Bilingualism: If possible, include a project or personal statement that highlights your ability to design for both English and Spanish-speaking audiences.

Challenge Preparation:

• Understand the Context: Research Legal Management Group's current digital presence, target audience, and brand messaging.

• Focus on Conversion: If given a design challenge, prioritize elements that drive lead generation and conversion.

• Think Systematically: Demonstrate an understanding of design systems and how your proposed solution would fit within existing brand guidelines or a potential new system.

• Articulate Rationale: Be prepared to clearly explain the "why" behind every design decision, linking it back to user needs and business objectives.

📝 Enhancement Note: The interview process is likely rigorous, with a strong emphasis on portfolio demonstration and practical application of skills, particularly in conversion optimization and multimedia. Candidates should prepare to articulate their process and results with data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, wireframing, prototyping, and design system development. Advanced proficiency is a must.

• Video Editing Software: Tools such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar for editing and optimizing short-form video content.

• Motion Graphics Software: Potentially Adobe After Effects for creating animated graphics and visual enhancements.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and conversion tracking.

• Hotjar / Crazy Egg / Similar Heatmap Tools: For visualizing user interaction on websites and identifying areas for optimization.

• Platform-Specific Analytics: Insights from social media platforms (Facebook Insights, Instagram Analytics, YouTube Analytics) and advertising platforms.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not a primary design tool, understanding how design impacts lead capture and CRM data is beneficial.

• Marketing Automation Platforms (e.g., Mailchimp, ActiveCampaign): Experience designing for email campaigns and understanding automation workflows is a plus.

• Content Management Systems (CMS): Experience with WordPress is listed as preferred, indicating familiarity with its design and content management capabilities.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The expectation for video editing and multimedia tools is also significant. Familiarity with analytics tools is crucial for demonstrating the impact of design on conversion optimization.

👥 Team Culture & Values

Operations Values:

• Loyalty: Demonstrated by commitment to the firm's mission of helping clients and contributing to the team's success.

• Trust: Built through transparent communication, reliable design execution, and delivering on promises regarding quality and timelines.

• Respect: Shown through collaborative interactions, valuing diverse perspectives, and treating colleagues and clients with dignity.

• Accountability: Taking ownership of design projects, acknowledging mistakes, and proactively seeking solutions to ensure positive outcomes.

• Continuous Growth: Embracing learning new design techniques, staying updated on industry trends, and actively seeking opportunities for skill development.

Collaboration Style:

• Cross-functional Integration: The role requires close partnership with marketing, development, and operations, necessitating clear communication and a shared understanding of goals.

• Process-Oriented Feedback: A culture of constructive feedback on designs, workflows, and project execution is likely, encouraging iterative improvement.

• Knowledge Sharing: Team members are expected to share insights, best practices, and learnings, particularly concerning design trends, user behavior, and conversion strategies.

📝 Enhancement Note: The company's core values (Loyalty, Trust, Respect, Accountability, Continuous Growth) provide a strong framework for understanding expected behavior and team dynamics. Designers are expected to be not only creative but also reliable, team-oriented, and committed to improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be creating visually appealing designs that also meet stringent conversion rate and lead generation goals for a legal services firm.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a cohesive brand experience across websites, social media, video, and print materials requires meticulous attention to detail and strong design system management.

• Translating Complex Legal Services into Accessible Design: Communicating the value and process of personal injury law in a way that is empathetic, trustworthy, and easy for clients to understand through design.

• Adapting to Rapid Growth: Keeping pace with the company's expansion and evolving design needs in a fast-paced environment.

Learning & Development Opportunities:

• Advanced CRO Training: Deepen expertise in conversion rate optimization techniques and A/B testing methodologies.

• UX Research & Strategy: Opportunities to engage more deeply with user research, usability testing, and strategic UX planning.

• Motion Graphics & Animation: Further develop skills in creating dynamic visual content for marketing and brand storytelling.

• Leadership Development: Potential to take on project leadership, mentor junior designers, and contribute to strategic creative planning.

📝 Enhancement Note: Challenges are framed around the specific demands of the role and industry, with growth opportunities directly linked to overcoming these challenges and advancing within the organization or deepening expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page for a service-based business. What key elements would you focus on, and how would you measure success?" (Focus on user journey mapping, CTA placement, form design, and A/B testing rationale).

• "How would you approach building and scaling a design system for a growing organization like ours? What are the key components, and how do you ensure adoption by developers and other stakeholders?" (Emphasize component-based design, documentation, and collaboration).

• "Walk us through a project where you utilized video content or motion graphics to achieve specific marketing or engagement goals. What was the objective, your role, and the outcome?" (Highlight storytelling, platform optimization, and measurable results). Company & Culture Questions:

• "Based on your understanding of our brand and the personal injury law industry, how would you ensure our digital designs convey trust, empathy, and professionalism?" (Research the company website and competitors, and articulate design principles that align with these values).

• "How