Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

📍 Job Overview

Job Title: Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

Company: Pack.com

Location: Croatia

Job Type: FULL_TIME

Category: Visual & Brand Design / Product Design Operations

Date Posted: 2026-09-04

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive the end-to-end visual identity and brand strategy for a novel gamified shopping platform, Pack.com, operating in stealth mode with significant financial backing.

• Architect a high-dopamine, dark-mode visual experience, blending digital art, gaming culture, and conversion-focused design principles for a gamified e-commerce environment.

• Develop comprehensive visual assets, including mystery pack visuals, item rarity states, victory sequences, and UI elements, ensuring a cohesive and engaging user journey.

• Collaborate closely with product and engineering teams to ensure seamless integration of design elements and maintain pixel-perfect developer handoffs through robust design systems.

📝 Enhancement Note: This role is positioned at the intersection of creative design and operational execution, requiring a blend of artistic vision and product design discipline. The emphasis on "0-to-1" and "stealth" suggests a foundational role where the designer will shape the core visual language from inception. The mention of "operations" in the category is inferred from the need to build and maintain UI kits, design tokens, and ensure efficient developer handoffs, which are core operational aspects of product design.

📈 Primary Responsibilities

• Brand & Platform Visual Identity: Define, establish, and own the complete visual universe for Pack.com, including brand guidelines, custom iconography, typography, sophisticated lighting effects, and a clear color hierarchy.

• Gamified Mystery Pack Assets: Design visually compelling mystery packs, digital-to-physical vault items, loot boxes, and distinct rarity tier badges that inject high-energy casino/gaming flair into the physical e-commerce experience.

• High-Dopamine Visual UI: Architect and refine sleek, dark-mode user interfaces specifically tailored for gamified shopping experiences, encompassing elements like case openings, reward multipliers, wallet connections, and physical vault redemption processes.

• Unboxing & Motion Mechanics: Conceptualize and design engaging micro-interactions, particle effects, victory animations, and immersive unboxing sequences that amplify the emotional thrill and engagement of opening digital packs.

• Figma Design Architecture: Build, meticulously maintain, and evolve high-fidelity UI kits, comprehensive visual component libraries, and precise design tokens to facilitate rapid, pixel-perfect developer handoffs and ensure design consistency.

• Cross-Ecosystem Brand Execution: Produce high-converting marketing visuals, impactful social launch assets, and dynamic campaign art that spans both the Pack.com platform and the company's broader gaming network.

📝 Enhancement Note: The responsibilities highlight a deep focus on visual craft and user engagement through gamified elements, directly impacting user acquisition and retention. The "Figma Design Architecture" responsibility points to the need for operationalizing design through systematic asset management and developer collaboration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount.

Experience: 5-10 years of progressive experience in visual and brand design, with a significant portion focused on digital product interfaces, ideally within gaming, Web3, or high-engagement e-commerce environments.

Required Skills:

• Visual Software Fluency: Expert command of industry-standard design tools including Photoshop, Illustrator, and Figma, with an elite eye for composition, lighting, typography, and color theory.

• Product Design Foundation: Solid understanding of core UX principles, grid systems, layout logic, and responsive design, enabling the translation of high-end visual art into usable, dev-ready web screens within Figma.

• Brand & Identity Expertise: Proven ability to define and establish comprehensive brand guidelines, custom iconography, and visual systems that resonate with target audiences.

• Dark-Mode UI Mastery: Demonstrated skill in designing aesthetically pleasing and highly functional dark-mode interfaces that enhance user experience and visual appeal.

• Gaming & CS2 Culture Pulse: Deep familiarity and understanding of competitive gaming culture, CS2 skin aesthetics, loot-box mechanics, and contemporary drop-culture design trends.

• Solo Execution & Speed: Proven ability to take a raw creative brief and independently deliver finished, polished visual assets end-to-end, managing the entire design lifecycle without reliance on extensive support teams.

• High-Octane Visual Portfolio: A compelling portfolio showcasing dark-mode web interfaces, rich digital art, custom iconography, and modern gaming, Web3, or iGaming visual identities.

Preferred Skills:

• 3D Asset Creation: Experience modeling, rendering, or texturing 3D assets such as mystery packs, containers, or physical goods using tools like Blender, Cinema4D, or Spline.

• Motion Graphics & Animation: Hands-on experience with After Effects, Rive, or Lottie to animate unboxing states, pack-opening loops, and intricate UI micro-interactions.

• E-Commerce or iGaming Experience: Previous visual design work specifically for gaming platforms, online casinos, skin marketplaces, or streetwear/drop-culture e-commerce sites.

📝 Enhancement Note: The emphasis on "elite" skills and "expert command" suggests a high bar for proficiency. The "solo execution" requirement highlights the need for an individual contributor capable of managing a broad scope of work independently, a key operational trait for early-stage companies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Dark-Mode Web Interfaces: Showcase a minimum of two distinct projects demonstrating sophisticated dark-mode UI design, highlighting layout, typography, and visual hierarchy.

• Rich Digital Art & Iconography: Include examples of custom illustration, digital art pieces, and unique icon sets that reflect a high level of aesthetic judgment and creative originality.

• Gaming/Web3/iGaming Visual Identity: Present case studies or examples of visual branding applied to platforms within the gaming, Web3, or iGaming sectors, emphasizing brand consistency and thematic relevance.

• Process & System Integration: Demonstrate how design systems, UI kits, or design tokens were utilized to ensure consistency and facilitate efficient developer handoffs in past projects.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your personal design workflow, including how you approach concept development, iteration, and feedback integration for complex visual projects.

• System Implementation & Automation: Explain your experience in building and maintaining design systems, UI kits, and design tokens within Figma, and how these operational tools contribute to efficiency and scalability.

• Measurement & Performance Analysis: While primarily a visual role, be ready to articulate how you assess the visual effectiveness of your designs, potentially through A/B testing insights or conversion data related to marketing assets.

📝 Enhancement Note: The portfolio requirements are geared towards showcasing not just aesthetic talent but also the operational capability to create scalable and maintainable design systems. This aligns with the need for a designer who can contribute to the product's operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on the Senior Visual & Brand Designer role, 5-10 years of experience, and the EU remote location (Croatia), a competitive annual salary range is estimated between €55,000 - €80,000. This estimate considers the cost of living in Croatia and aligns with industry benchmarks for specialized design roles in European tech companies.

Benefits:

• Long-Term Contract Opportunity: A stable, long-term contract with significant financial backing from an established iGaming operator.

• Absolute Visual Sovereignty: Full creative control over the visual direction and brand identity, operating without design-by-committee or corporate red tape.

• Ground-Floor Impact: The opportunity to shape the visual blueprint of a global powerhouse from its foundational stages.

• High-Velocity Output Environment: A fast-moving remote work setting where designs are rapidly implemented into production.

• Potential for Equity/Performance Bonuses: While not explicitly stated, long-term contract roles with significant backing often include performance-based incentives or equity options, especially for critical early hires.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote, results-oriented environment. The focus will be on delivering high-quality work within agreed-upon timelines rather than strict adherence to a traditional 9-to-5 schedule.

📝 Enhancement Note: Salary estimation is based on a combination of the candidate's experience level (5-10 years), the seniority of the role (Senior), the geographic location (Croatia, EU), and the nature of the employment (long-term contract). Industry data for similar roles in Western and Central Europe was consulted.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Gaming, Web3, iGaming. Pack.com operates at the convergence of these dynamic sectors, aiming to revolutionize online shopping through gamification.

Company Size: Operating in stealth mode with significant financial backing, the core team is likely lean and agile, prioritizing rapid iteration and direct impact. As a "0-to-1" role, the designer will be instrumental in shaping the early culture and operations.

Founded: The company has significant financial backing from an established iGaming operator running since 2024, suggesting a recent but well-supported venture with a focus on innovation.

Team Structure:

• Lean & Agile: Expect a small, highly focused team where individuals wear multiple hats and collaboration is direct and efficient.

• Reporting to Leadership: As a senior, key role, the designer will likely report directly to a founder or lead executive, with minimal layers of management.

• Cross-Functional Collaboration: Close partnership with product managers, engineers, and potentially marketing/growth leads will be essential for translating visual concepts into functional and marketable products.

Methodology:

• Data-Driven Visuals: While artistic, the design approach is expected to be informed by user engagement metrics and conversion goals, particularly for marketing assets.

• Iterative Design & Development: A rapid feedback loop and iterative process will be crucial for quickly refining visual elements and product features.

• Agile Production: The environment fosters high-velocity output, meaning designs are quickly moved to production rather than undergoing lengthy approval cycles.

Company Website: https://pack.com (Note: The company is in stealth, so the website may be limited or under development.)

📝 Enhancement Note: The "stealth" nature of the company implies a high degree of autonomy and direct influence for the designer, characteristic of early-stage startups. The industry convergence suggests a need for adaptability and a broad understanding of diverse user bases and market trends.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor, fundamental to the company's "0-to-1" phase. The focus is on establishing the core visual identity and product aesthetics, making it a pivotal role in the company's foundational development. The operational aspect lies in building the scalable design systems and processes that will support future growth.

Reporting Structure: The Senior Visual & Brand Designer will likely report directly to a C-level executive (e.g., CEO, CPO, or Head of Product), indicating high visibility and direct access to decision-makers. This structure facilitates rapid decision-making and alignment on visual strategy.

Operations Impact: The designer's work will directly influence user acquisition, engagement, and retention through compelling visual design and gamified experiences. Establishing a strong, recognizable brand identity is critical for market penetration and user trust, directly impacting the company's revenue potential and operational efficiency in marketing and product development.

Growth Opportunities:

• Visual Sovereignty & Leadership: The opportunity to become the definitive voice for the brand's visual identity, potentially leading to future design team expansion and management roles as the company scales.

• Skill Diversification: Exposure to 3D modeling, motion graphics, and advanced animation techniques through preferred qualifications can lead to a broader, more versatile skill set.

• Strategic Design Influence: Direct involvement in shaping the product's core user experience and market positioning, offering significant strategic growth and learning opportunities beyond pure visual design.

📝 Enhancement Note: The growth path for this role centers on expanding influence and ownership within a rapidly scaling environment, moving from a foundational individual contributor to a potential leader in design operations and brand strategy.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility of working from anywhere within Croatia.

Office Location(s): The role is based in Croatia, allowing for remote work within the country. This provides candidates with the freedom to choose their preferred work location, whether home-based or from co-working spaces.

Workspace Context:

• Independent Workstation: Candidates are expected to have their own reliable workstation and internet connection suitable for demanding design software and remote collaboration.

• Digital Collaboration Tools: The environment will rely heavily on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).

• High-Impact Contribution: The workspace is designed for individuals who thrive on autonomy, direct impact, and contributing significantly to a product's early development.

Work Schedule: The role requires approximately 40 hours per week. While remote, adherence to core collaboration hours within European time zones may be necessary to facilitate real-time communication and handoffs with the core team. The emphasis is on productivity and timely delivery of high-quality assets.

📝 Enhancement Note: The remote nature of the role emphasizes the need for strong self-discipline and effective time management. The focus on "high-impact contribution" suggests an environment where individual performance is highly valued and directly contributes to business outcomes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and aesthetic alignment with the company's vision.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on specific projects that demonstrate your expertise in dark-mode UI, brand identity, gaming aesthetics, and solo execution capabilities. Be prepared to discuss your design process, challenges, and outcomes.

• Creative/Technical Assessment: Potentially a small design challenge or a discussion around hypothetical design scenarios to evaluate your problem-solving skills, visual judgment, and ability to translate creative briefs into tangible designs.

• Culture & Fit Interview: A conversation to assess your alignment with the company's values, your ability to work autonomously in a remote, high-velocity environment, and your passion for gaming and gamified e-commerce.

Portfolio Review Tips:

• Curate for Relevance: Select projects that most directly showcase your skills in dark-mode UI, gamified elements, brand identity, and high-end visual craft. Prioritize quality and relevance over quantity.

• Highlight Solo Execution: Clearly articulate your individual contributions within each project, especially those where you managed the entire design process end-to-end.

• Showcase Process & Rationale: For key projects, be ready to explain your design decisions, the rationale behind your visual choices, and how you addressed specific project objectives (e.g., creating a "high-dopamine" experience).

• Demonstrate Technical Proficiency: Include examples that highlight your mastery of Figma, Photoshop, and Illustrator, and if applicable, your experience with 3D or motion graphics tools.

• Address Gaming Culture: Explicitly show how your work resonates with gaming culture or similar high-engagement aesthetics.

Challenge Preparation:

• Understand the "0-to-1" Context: Be ready to discuss how you would approach building a visual identity from scratch for a new product.

• Focus on "High Dopamine": Prepare to articulate what "high dopamine" means visually and how you would translate that into UI elements, animations, and branding.

• Gamified E-commerce Concepts: Think about how to blend e-commerce functionality with gaming mechanics visually.

📝 Enhancement Note: The interview process emphasizes a deep dive into the portfolio, requiring candidates to not only present their work but also articulate the strategic and operational aspects behind their design choices, particularly concerning solo execution and visual impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and maintaining design systems, UI kits, and design tokens. Proficiency in advanced Figma features for component-based design and collaboration is expected.

• Adobe Creative Suite (Photoshop, Illustrator): Critical for digital art creation, custom iconography, asset manipulation, and preparing high-fidelity visual assets.

• Optional (Preferred):

  • 3D Software (Blender, Cinema4D, Spline): For modeling, rendering, and texturing 3D assets.
  • Motion Graphics Software (After Effects, Rive, Lottie): For animating UI elements, unboxing sequences, and micro-interactions.

Analytics & Reporting: While not a primary focus, an understanding of how design impacts user behavior and conversion rates is beneficial. Familiarity with analytics platforms to interpret performance data related to marketing assets or UI elements may be advantageous.

CRM & Automation: Not directly relevant to this design role, but an understanding of how design integrates into the broader marketing and sales technology stack can be helpful for cross-functional collaboration.

📝 Enhancement Note: The technology stack clearly prioritizes design and creative tools. The emphasis on Figma and the Adobe Suite, alongside the preferred 3D and motion graphics tools, indicates a need for a versatile designer capable of producing high-quality, dynamic visual content.

👥 Team Culture & Values

Operations Values:

• Visual Excellence: A commitment to pushing the boundaries of visual design, setting a high standard for aesthetics and craft.

• Impact-Driven: A focus on creating designs that not only look good but also drive user engagement, conversion, and overall business success.

• Autonomy & Ownership: Valuing individuals who can take initiative, own their work end-to-end, and operate with a high degree of independence.

• Speed & Agility: Embracing a fast-paced environment where rapid iteration and efficient execution are paramount to staying ahead.

• Gamer-Centricity: A deep understanding and appreciation for gaming culture, ensuring designs resonate authentically with the target audience.

Collaboration Style:

• Direct & Efficient Communication: Expect clear, concise communication channels, likely leveraging tools like Slack for quick exchanges and Figma for design feedback.

• Feedback Integration: A culture that encourages constructive feedback, enabling designers to refine their work based on input from leadership and cross-functional teams.

• Empowered Execution: Team members are empowered to make decisions within their domain, fostering a sense of responsibility and proactive problem-solving.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom and operational efficiency. Values like "Visual Excellence" and "Impact-Driven" suggest a results-oriented environment where artistic merit is directly tied to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a Novel Visual Identity: Establishing a unique and compelling visual language for a new "0-to-1" product in a competitive market requires significant creative vision and strategic thinking.

• Balancing Artistry with Conversion: Integrating high-end artistic elements with the practical demands of e-commerce conversion and gamified mechanics presents a unique design challenge.

• Remote Collaboration & Solo Execution: Effectively collaborating with a remote team and independently managing a broad scope of design responsibilities requires exceptional self-discipline and communication skills.

• Rapid Iteration & Production: Working in a high-velocity environment means designs must be not only visually stunning but also production-ready and adaptable to frequent changes and updates.

Learning & Development Opportunities:

• Shape a Brand from Scratch: Gain invaluable experience in foundational brand building and visual identity creation for a high-potential startup.

• Master Gamified Design: Deepen expertise in designing for engaging, high-dopamine user experiences that blend gaming mechanics with e-commerce.

• Expand Technical Skills: Opportunity to gain proficiency in 3D modeling, animation, and advanced motion graphics through preferred qualifications and project needs.

• Strategic Design Leadership: Grow into a leadership role by defining and championing the visual direction of the company as it scales, potentially building and managing a design team.

📝 Enhancement Note: The challenges presented are intrinsic to early-stage, innovative ventures, offering significant learning opportunities for designers willing to embrace ambiguity and drive impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for establishing a visual identity for a new brand from scratch, especially for a '0-to-1' product. How would you ensure it resonates with a gaming-influenced audience?"

  • Preparation: Outline your steps from research and mood boarding to defining core visual elements (logo, color, typography, iconography). Emphasize how you'd integrate gaming aesthetics and ensure the brand feels "high-dopamine" and visually rich.

• "How do you balance creating visually stunning, artistic designs with the operational requirements of user interface design, such as usability, developer handoffs, and conversion optimization?"

  • Preparation: Discuss your approach to creating design systems, UI kits, and design tokens in Figma. Provide examples of how you've translated artistic concepts into functional, developer-friendly components and how you've measured visual impact.

• "Imagine you need to design a 'mystery pack opening' animation. Walk us through your conceptualization and design process, considering the emotional thrill and visual flair required."

  • Preparation: Be ready to sketch out ideas, discuss motion principles, and explain how you'd use tools like After Effects or Rive. Focus on conveying excitement and surprise through visual storytelling.

Company & Culture Questions:

• "What excites you most about Pack.com's mission and its approach to gamified e-commerce?"

  • Preparation: Research the company's vision (even in stealth, infer from their description) and articulate your passion for the intersection of gaming, e-commerce, and Web3.

• "How do you approach working autonomously in a remote, fast-paced environment, and what strategies do you employ to ensure efficient collaboration and timely delivery of high-quality work?"

  • Preparation: Highlight your self-discipline, time management skills, and preferred communication/collaboration tools. Provide examples of successful remote project execution.

• "How do you define 'high-dopamine' visuals, and can you provide examples from your portfolio or other brands that exemplify this?"

  • Preparation: Prepare to discuss visual elements (color, motion, lighting, surprise) that evoke excitement and pleasure, and link these to specific design choices in your work.

Portfolio Presentation Strategy:

• Narrate Your Process: For each selected project, don't just show the final output. Explain the problem, your approach, the tools used, the challenges faced, and the results achieved.

• Emphasize Solo Contribution: Clearly delineate your specific role and contributions, especially in team projects, to highlight your independent capabilities.

• Showcase Technical Skills: Demonstrate your mastery of Figma, Photoshop, and Illustrator. If you have 3D or motion graphics experience, ensure those examples are polished and relevant.

• Connect to Role Requirements: Explicitly link your portfolio pieces to the key responsibilities and required skills mentioned in the job description, such as dark-mode UI, gaming aesthetics, and brand identity development.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational capability, strategic thinking, and a deep understanding of the specific niche (gamified e-commerce, gaming culture).

📌 Application Steps

To apply for this Senior Visual & Brand Designer position:

• Submit your application through the provided link on Workable.com.

• Customize Your Resume: Tailor your resume to highlight your experience in visual design, brand identity, UI/UX for high-engagement platforms, and proficiency with Figma, Photoshop, and Illustrator. Quantify achievements where possible.

• Curate Your Portfolio: Select and organize your strongest projects that directly align with the job requirements, focusing on dark-mode UI, gaming aesthetics, and brand development. Ensure it's easily accessible (e.g., via a link).

• Prepare Your Case Studies: Be ready to discuss 2-3 key projects in detail, focusing on your individual contribution, design process, and the impact of your work.

• Research Pack.com: Understand the company's vision and the innovative space they operate in (gamified e-commerce, stealth mode) to articulate your enthusiasm and alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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