Senior Visual & Brand Designer (0-to-1 / Stealth) - Canada

📍 Job Overview

Job Title: Senior Visual & Brand Designer (0-to-1 / Stealth) - Canada

Company: Pack.com

Location: Alberta, Canada

Job Type: FULL_TIME

Category: Visual & Brand Design Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for defining the visual identity and user experience of Pack.com, a gamified shopping platform for mystery packs and physical goods.

• The Senior Visual & Brand Designer will be responsible for creating a high-dopamine visual experience, merging digital art, gaming culture, and conversion-focused design principles.

• The position requires a strong foundation in product design and UI/UX, with a primary emphasis on elite visual craft, composition, lighting, and creating immersive digital assets.

• This is a ground-floor opportunity to establish the visual blueprint of a global powerhouse, offering absolute creative sovereignty and high-velocity output in a remote environment.

📝 Enhancement Note: While the raw job description focuses heavily on the creative aspects of visual design, the "Operations" aspect of this role lies in establishing and maintaining the visual operational framework for the company. This includes creating and managing design systems, ensuring brand consistency across all touchpoints, and optimizing the visual pipeline for efficient developer handoffs. The "0-to-1 / Stealth" nature implies a foundational role in building these visual operational processes from the ground up.

📈 Primary Responsibilities

• Define and own the entire visual universe for Pack.com, establishing comprehensive brand guidelines, custom iconography, typography, lighting effects, and color hierarchies.

• Design gamified mystery pack assets, digital-to-physical vault items, loot boxes, and rarity tier badges, infusing high-energy casino/gaming flair into physical e-commerce.

• Architect sleek, dark-mode user interfaces for gamified shopping experiences, including case openings, reward multipliers, wallet connections, and physical vault redemptions.

• Design and develop micro-interactions, particle effects, victory animations, and unboxing sequences that significantly enhance the emotional thrill and engagement of opening a pack.

• Build and maintain high-fidelity UI kits, visual component libraries, and design tokens within Figma to ensure rapid, pixel-perfect developer handoffs and scalable design implementation.

• Produce high-converting marketing visuals, social launch assets, and campaign art for both Pack.com and the broader gaming network, ensuring cross-ecosystem brand consistency.

• Collaborate closely with product and engineering teams to translate visual concepts into functional and aesthetically superior digital products.

📝 Enhancement Note: The core responsibilities highlight the operational aspect of design: building scalable systems (UI kits, design tokens), ensuring consistency (brand guidelines, cross-ecosystem execution), and optimizing for output (fast developer handoffs, high-conversion marketing assets). This isn't just about creating beautiful visuals but establishing the processes and frameworks that enable consistent, high-quality visual output at scale.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated expertise in visual design principles are paramount. Candidates with formal education in Graphic Design, Digital Art, Human-Computer Interaction, or related fields may possess a foundational advantage.

Experience: A minimum of 5-10 years of experience in visual and brand design, with a significant portion focused on digital products, gaming, or e-commerce interfaces. Experience in a "0-to-1" or stealth startup environment is highly valued.

Required Skills:

• Expert command of Photoshop, Illustrator, and Figma, with an elite eye for composition, lighting, typography, and color theory.

• Proven ability to define and implement comprehensive brand identities, including visual guidelines, custom iconography, and typography systems.

• Demonstrated experience designing sleek, high-octane dark-mode web interfaces and rich digital art.

• Solid understanding of basic UX principles, grid systems, layout logic, and responsive design, enabling the creation of usable, dev-ready web screens in Figma.

• Deep familiarity with competitive gaming culture, CS2 skin aesthetics, loot-box mechanics, and modern drop-culture design trends.

• Ability to execute independently from a raw creative brief to polished visual assets end-to-end, showcasing strong solo execution and speed.

• Experience building and maintaining high-fidelity UI kits, visual component libraries, and design tokens. Preferred Skills:

• Experience modeling, rendering, or texturing 3D mystery packs, containers, or physical goods using tools like Blender, Cinema4D, or Spline.

• Hands-on experience with motion graphics and animation tools such as After Effects, Rive, or Lottie for UI micro-interactions and animations.

• Previous visual design work for gaming platforms, online casinos, skin marketplaces, or streetwear/drop-culture e-commerce sites.

📝 Enhancement Note: The requirements emphasize a blend of high-level artistic skill and practical product design application. The "Product Design Foundation" and "Figma Design Architecture" responsibilities strongly suggest that candidates need to demonstrate not just aesthetic prowess but also the ability to operationalize their designs into scalable, developer-friendly systems.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing exceptional dark-mode web interfaces, rich digital art, custom iconography, and modern gaming, Web3, or iGaming visual identities.

• Specific examples of established brand guidelines, visual component libraries, and design tokens that demonstrate scalable design operations.

• Case studies detailing the end-to-end process of designing gamified assets (e.g., mystery packs, loot boxes) and high-dopamine UI elements.

• Demonstrations of micro-interactions, particle effects, and unboxing animations that highlight the ability to create engaging visual experiences.

• Visuals of high-converting marketing assets and campaign art, showcasing cross-ecosystem brand execution. Process Documentation:

• Evidence of establishing and maintaining design systems, including UI kits and design tokens, for efficient and consistent product development.

• Examples of workflow design for creating and iterating on visual assets, from initial concept to final developer handoff.

• Documentation or case studies that illustrate the process of defining and implementing brand visual identities, ensuring consistency across platforms.

• Proof of ability to rapidly produce polished visual assets, demonstrating an efficient and effective design process.

📝 Enhancement Note: For a "0-to-1" role, the portfolio should not only showcase finished work but also the process behind creating and maintaining visual systems. This includes demonstrating how the candidate would build and scale design operations for a new platform, focusing on efficiency, consistency, and developer collaboration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual & Brand Designers in Alberta, Canada, with a focus on stealth startups and high-growth potential companies, the estimated salary range is CAD $90,000 - $130,000 annually. This range accounts for the specialized skills in dark-mode design, gaming aesthetics, and the "0-to-1" foundational nature of the role.

Benefits:

• Long-term contract opportunity with significant financial backing.

• Opportunity to establish and own the visual direction of a global brand.

• High-velocity remote work environment with direct impact on production.

• Potential for significant financial upside and growth as the company scales.

• Absolute visual sovereignty, allowing for creative freedom and decision-making.

Working Hours: The role is expected to require approximately 40 hours per week, typical for a full-time position. Given the remote and stealth nature, flexibility in working hours may be available, contingent on project deadlines and team collaboration needs.

📝 Enhancement Note: Salary estimates are based on market data for similar roles in Alberta, Canada, considering experience level, specialized skills (dark-mode, gaming aesthetics), and the startup context. Benefits are inferred from the "Why Join Us?" section, emphasizing creative control and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Gaming, Web3, iGaming. Pack.com operates at the intersection of these dynamic sectors, creating a unique market position for a gamified shopping platform. This context implies a culture that values innovation, high engagement, and a blend of creative artistry with performance-driven design.

Company Size: As a stealth startup with "serious financial backing," the company is likely in an early growth phase, potentially ranging from a small, agile core team to a rapidly expanding group. This offers an environment of high impact and direct contribution.

Founded: The company, Pack.com, has been running since 2024. This recent founding indicates a forward-thinking, agile organization focused on leveraging current trends in digital commerce and gaming.

Team Structure:

• The design team is likely small and highly integrated, potentially with the Senior Visual & Brand Designer being the primary or sole designer initially.

• Reporting structure will likely be direct to a founder, Head of Product, or Head of Marketing, given the "0-to-1" nature of the role.

• Cross-functional collaboration will be intense, involving product managers, engineers, and marketing teams to bring the visual vision to life. Methodology:

• Data-driven visual design, leveraging insights from user engagement and conversion metrics to inform aesthetic and functional decisions.

• Agile development methodologies, prioritizing rapid iteration, feedback loops, and swift implementation of visual assets.

• Focus on creating high-dopamine experiences through design, drawing inspiration from gaming mechanics and psychological principles of engagement.

• Establishing robust design operations processes, including the development of scalable component libraries and design tokens for efficient development.

Company Website: https://pack.com/

📝 Enhancement Note: The company context points to a fast-paced, innovative environment. The "0-to-1" and "stealth" aspects suggest a startup culture where roles are broad, impact is significant, and individuals are expected to be self-starters who can build processes from the ground up. The integration of gaming and e-commerce requires a unique blend of creativity and performance focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, specifically focused on establishing and leading the visual design operations for a new platform. It's a foundational role where the individual has significant autonomy and impact in shaping the company's visual identity and user experience from inception. The "0-to-1" aspect implies a leadership role in building the design function.

Reporting Structure: The Senior Visual & Brand Designer will likely report directly to a founder, CEO, Head of Product, or Head of Marketing. This close proximity to leadership offers high visibility and direct influence on strategic decisions.

Operations Impact: The operations impact is profound, as the visual design and brand identity are core to Pack.com's value proposition as a "gamified shopping platform." The designer's work will directly influence user acquisition, engagement, retention, and the overall brand perception, which are critical for a platform reliant on high-dopamine experiences.

Growth Opportunities:

• Visual Design Leadership: Opportunity to grow into a Design Lead or Head of Design role as the company scales, building and managing a design team.

• Platform Expansion: Influence the visual direction and design operations for future platform features, new product lines, or expansion into related markets.

• Skill Specialization: Deepen expertise in specialized areas such as 3D asset creation, advanced motion graphics, or specific gaming/iGaming design trends through hands-on project work and potential company-supported training.

• Strategic Contribution: Contribute to high-level product strategy and brand positioning discussions, leveraging design insights to drive business growth.

📝 Enhancement Note: The growth trajectory for this role is significant, moving from a sole contributor establishing visual operations to potentially leading design initiatives and influencing broader product strategy within a well-funded startup. The "0-to-1" nature means the individual is laying the groundwork for future design operations and team growth.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability to work from anywhere within Alberta, Canada. The company operates in a "stealth" mode, implying minimal physical office presence or a focus on distributed teams.

Office Location(s): While the role is remote, the requirement for candidates to be located in Alberta, Canada, suggests potential future team meetups or specific regulatory/tax considerations for employees in that province.

Workspace Context:

• The remote work environment demands strong self-discipline, time management, and proactive communication.

• Access to high-performance computing resources and reliable internet connectivity will be essential for handling design software and remote collaboration tools.

• The workspace should foster focus and creativity, enabling the designer to produce high-fidelity visual assets and complex animations.

• Collaboration will primarily occur through digital tools, requiring proficiency in platforms for project management, communication, and design sharing.

Work Schedule: Approximately 40 hours per week, with potential flexibility. The fast-paced nature of a startup and the need for rapid output may require occasional extended hours, particularly around product launches or campaign pushes. Effective time management is key to balancing project demands with personal work-life integration.

📝 Enhancement Note: The remote nature of this role necessitates a self-directed approach. The company's stealth status and "0-to-1" focus suggest a lean, agile operational setup where individuals are expected to be highly independent and communicative through digital channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills, experience, and aesthetic judgment.

• Portfolio Deep Dive: A dedicated session to walk through selected projects, focusing on design process, problem-solving, visual rationale, and ability to translate concepts into functional UI and brand assets. Expect questions on how you've established visual systems and handled developer handoffs.

• Technical/Creative Challenge: A potential design exercise or case study, possibly focusing on creating a key visual element for Pack.com (e.g., a mystery pack design, a victory animation concept) to assess practical skills and creative approach under a time constraint.

• Founder/Leadership Interview: Discussion about your vision for Pack.com's visual identity, your approach to building design operations from scratch, and cultural fit with a fast-paced, stealth startup environment.

Portfolio Review Tips:

• Highlight Visual Craft: Emphasize your mastery of composition, lighting, typography, and color theory, especially in dark-mode contexts.

• Showcase System Building: Include examples of UI kits, design tokens, and brand guidelines that demonstrate your ability to operationalize design for scalability and consistency.

• Detail Your Process: For each project, explain your thought process, the problem you were solving, the tools you used, and the outcomes achieved. Quantify impact where possible (e.g., improved conversion rates, faster developer implementation).

• Demonstrate Gaming/iGaming Fluency: Clearly articulate your understanding of relevant aesthetics, mechanics, and cultural trends, using specific examples from your work.

• Solo Execution Evidence: Present projects that clearly show your ability to deliver end-to-end visual solutions independently.

Challenge Preparation:

• Understand the Platform: Research gamified shopping, mystery packs, and the target audience for Pack.com.

• Focus on "High-Dopamine": Prepare to articulate how you create visually engaging and exciting experiences.

• Dark-Mode Proficiency: Be ready to discuss your strategies for effective dark-mode UI design.

• Developer Handoff: Think about how you would package and deliver assets for developers to ensure pixel-perfect implementation.

📝 Enhancement Note: The application process will heavily scrutinize the candidate's ability to not only create stunning visuals but also to build and manage the operational systems that support a scalable visual brand. The "0-to-1" aspect means they are looking for someone who can architect design processes, not just execute them.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, building UI kits, component libraries, and design tokens. Mastery is a core requirement.

• Adobe Creative Suite: Expert command of Photoshop (for digital art, asset manipulation, texture creation) and Illustrator (for vector graphics, iconography, brand assets).

• 3D Software (Preferred): Blender, Cinema4D, or Spline for modeling, rendering, and texturing 3D assets like mystery packs or items.

• Motion Graphics Software (Preferred): After Effects, Rive, or Lottie for animating UI elements, micro-interactions, and unboxing sequences.

Analytics & Reporting: While not a primary tool for this role, understanding how visual design impacts user behavior and conversion rates is crucial. Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to interpret performance data related to visual elements would be beneficial.

CRM & Automation: Not directly applicable to this design role, but understanding how marketing visuals are deployed through various channels might require awareness of marketing automation or CRM functionalities.

Integration Tool: Not directly applicable.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and Illustrator indicates a standard but high-expectation design workflow. The preferred tools (3D, motion graphics) suggest the company is aiming for a premium, immersive visual experience that goes beyond typical web design. The "operations" part here is about mastering the tools to efficiently create and deploy assets.

👥 Team Culture & Values

Operations Values:

• Visual Excellence: A relentless pursuit of high-end aesthetics, dark-mode mastery, and visually stunning digital experiences.

• Gamer-Centricity: Deep understanding and appreciation for gaming culture, aesthetics, and the psychology of engagement (e.g., dopamine loops).

• Innovation & Experimentation: Willingness to push creative boundaries and experiment with new visual techniques and technologies to create a unique brand.

• Efficiency & Scalability: Commitment to building robust design systems, component libraries, and scalable processes that enable rapid, consistent output.

• Ownership & Autonomy: Taking full responsibility for the visual direction and execution, operating with a high degree of independence.

Collaboration Style:

• Direct & Agile: Working closely with product and engineering in a fast-paced, iterative environment, requiring clear and concise communication.

• Visionary & Collaborative: Contributing a strong visual point of view while being open to feedback and collaborative refinement of ideas.

• Process-Oriented: Establishing clear workflows and communication channels for design handoffs and asset delivery to ensure smooth cross-functional execution.

• Data-Informed: Using performance data and user feedback to inform design decisions and iterate on visual elements.

📝 Enhancement Note: The culture values individuals who can both lead creatively and operate efficiently. The "operations" aspect is tied to building the systems and processes that support this high-velocity, visually rich environment, emphasizing self-direction and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• "0-to-1" Foundation Building: Establishing the entire visual identity and design operational framework from scratch with limited existing assets or processes.

• Balancing Artistry and Performance: Merging high-end artistic craft with the demands of a conversion-focused e-commerce platform and gamified mechanics.

• Stealth Environment Communication: Navigating communication and collaboration in a confidential "stealth" phase, where information may be compartmentalized.

• Rapid Output Demands: Maintaining high-quality visual execution in a fast-paced environment that requires quick turnaround times for assets.

• Technical Integration: Ensuring visual designs translate seamlessly into functional and performant code, especially with complex animations and interactive elements.

Learning & Development Opportunities:

• Deep Dive into Gamified Design: Gaining specialized expertise in designing for engagement, loot mechanics, and high-dopamine user experiences.

• Advanced 3D & Motion Graphics: Opportunity to develop or refine skills in 3D modeling, rendering, and animation for cutting-edge visual effects.

• Building Design Systems: Experience in architecting and implementing scalable design systems from the ground up, a highly valuable operational skill.

• Strategic Brand Development: Contributing to the foundational brand strategy and visual roadmap of a promising startup.

📝 Enhancement Note: The challenges are directly linked to the "0-to-1" and "stealth" nature of the role, emphasizing the need for proactive process building and adaptability. The growth opportunities are substantial, offering a chance to become a key figure in the company's visual operations and brand development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing the visual identity and design operations for a new gamified shopping platform from scratch?" (Focus on your process for brand guidelines, UI kits, and asset pipelines.)

• "Describe your experience designing for dark-mode interfaces and creating 'high-dopamine' visual experiences. What principles do you employ?" (Be ready with specific examples and the rationale behind them.)

• "How do you ensure pixel-perfect execution and efficient developer handoffs for complex UI elements and animations?" (Discuss your use of Figma, design tokens, and collaboration with engineers.)

• "Given your familiarity with gaming culture, how would you translate CS2 skin aesthetics or loot-box mechanics into compelling e-commerce visuals for Pack.com?" (Articulate your creative vision and understanding of the target audience.) Company & Culture Questions:

• "What excites you most about Pack.com's mission and its unique position in the market?" (Show genuine interest and understanding of the business model.)

• "How do you envision your role contributing to the '0-to-1' development of this platform's visual language?" (Emphasize your proactive, foundational approach.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration in a distributed team." (Highlight self-management and communication skills.) Portfolio Presentation Strategy:

• Thematic Grouping: Organize your portfolio by key skills (e.g., Brand Identity, Dark-Mode UI, Gamified Assets, Motion Design) or by project type.

• Narrative Storytelling: For each project, tell a story: the challenge, your approach, the execution, and the results. Focus on the why behind your design decisions.

• Highlight Operational Aspects: Specifically point out instances where you built or utilized design systems, component libraries, or established efficient handoff processes.

• Visual Clarity & Impact: Ensure your presentation is visually stunning, mirroring the quality expected for this role. Use high-quality mockups and clear demonstrations of motion or interactivity.

• Conciseness: Be prepared to present your most impactful work efficiently, as interview time is limited.

📝 Enhancement Note: The interview process will heavily focus on the candidate's ability to operationalize design – creating systems, processes, and assets that are scalable and developer-friendly, not just aesthetically pleasing. Candidates should prepare to discuss their strategic thinking behind design choices and system architecture.

📌 Application Steps

To apply for this Senior Visual & Brand Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight experience in visual design, brand identity, UI/UX, dark-mode design, and any experience with gaming, Web3, or iGaming platforms. Quantify achievements where possible (e.g., "Designed UI elements that increased user engagement by X%").

• Curate Your Portfolio: Select your strongest projects that best showcase your skills in dark-mode interfaces, gamified assets, brand system development, and rapid execution. Ensure it includes examples of UI kits, design tokens, or brand guidelines.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, problem-solving abilities, and how you operationalize design for efficiency and scalability. Be ready to discuss your vision for Pack.com's visual identity.

• Research Pack.com: Understand their gamified shopping platform concept, target audience, and competitive landscape to articulate how your design skills will drive their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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