Senior UX/UI Designer / Product Designer (m/w/d) E-Commerce in Hannover (Hybrid)

📍 Job Overview

Job Title: Senior UX/UI Designer / Product Designer (m/w/d) E-Commerce

Company: All4Golf

Location: Hannover, Lower Saxony, Germany

Job Type: Full-time, Permanent (Festanstellung)

Category: Product Design / UX/UI Design

Date Posted: May 29, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Spearhead the user experience (UX) and user interface (UI) design for a leading e-commerce platform, driving conversion rate optimization (CRO) and enhancing the overall customer journey.

• Translate complex business requirements and shop functionalities into intuitive user flows, interaction concepts, and high-fidelity designs.

• Leverage data analysis, user behavior insights, and usability testing to iteratively improve key conversion drivers such as navigation, product pages, filters, search, and checkout processes.

• Champion the development and evolution of the company's design system, ensuring consistency, accessibility, and a visually appealing user experience across all touchpoints.

• Collaborate closely with e-commerce teams, analytics, and external development partners to ensure seamless design implementation and impactful results.

📝 Enhancement Note: This role is positioned as a senior, and potentially sole, UX/UI design authority within the e-commerce function at All4Golf. The emphasis on translating complex business needs into user-centric solutions, driving CRO, and managing the design system suggests a strategic and hands-on contributor who will significantly shape the digital product's evolution. The hybrid model with 3 days in-office indicates a need for strong on-site collaboration and influence.

📈 Primary Responsibilities

• Develop and execute a comprehensive UX strategy, translating intricate e-commerce business and shop requirements into clear, user-friendly flows and interaction designs.

• Conduct in-depth analysis of user behavior, identifying pain points and optimizing critical conversion elements including site navigation, product detail pages, search functionality, filtering systems, and the checkout funnel.

• Design and refine logical navigation structures, advanced filtering mechanisms, and end-to-end user journeys designed to simplify the customer's purchasing process, with a focus on Information Architecture best practices.

• Proactively conduct usability testing sessions and A/B tests, analyze quantitative shop data, and iteratively enhance designs based on empirical evidence and user feedback.

• Conceptualize and visualize ideas through sketches, user flows, wireframes, and interactive prototypes, ensuring alignment and buy-in from key internal stakeholders and external partners.

• Translate approved UX concepts into polished, interactive prototypes and final UI designs using Figma, adhering to and advancing the established design system.

• Ensure the design system promotes a consistent, attractive, and accessible user experience (Visual Design, Accessibility standards compliance).

• Deliver meticulously structured design specifications to the external shop service provider and actively manage the implementation phase, maintaining close collaboration with the agency to influence and secure the desired outcomes.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic UX planning and hands-on UI design execution. The explicit mention of "Conversion Rate Optimization / CRO," "Information Architecture," "Usability-Tests und A/B-Tests," and "Conversion-Treiber" indicates a strong performance-oriented approach to design. The responsibility for handing off specifications and overseeing implementation with an external agency points to project management and stakeholder communication skills being crucial.

🎓 Skills & Qualifications

Education: [While no specific degree is listed, a background in Design, HCI, Computer Science, or a related field is typically expected for this level of experience. Candidates should be prepared to discuss how their education has prepared them for complex design challenges.]

Experience: Minimum of several years of dedicated experience as a UX/UI Designer, Product Designer, or in a closely related role, with a strong preference for candidates who have a proven track record within the e-commerce sector.

Required Skills:

• Proven expertise in translating complex business and user needs into intuitive user flows, wireframes, and high-fidelity interactive prototypes.

• Advanced proficiency in Figma, including mastery of components, auto layout, variants, and prototyping features for efficient design creation and iteration.

• Solid understanding of Interaction Design principles, Information Architecture best practices, and core Usability concepts.

• Demonstrated ability to derive actionable insights from data (user analytics, A/B test results) and apply them to data-driven design decisions.

• Excellent command of both German and English languages, facilitating effective communication with diverse teams and stakeholders.

Preferred Skills:

• Demonstrable experience in measuring the impact of UX initiatives, particularly through Conversion Rate Optimization (CRO) techniques and metrics.

• Familiarity with Adobe Creative Cloud suite for supplementary design tasks.

• Exposure to data-driven interfaces or dashboard design.

• Foundational knowledge of HTML/CSS, enabling a better understanding of front-end development constraints and possibilities.

📝 Enhancement Note: The requirement for a "strong portfolio" is paramount, serving as the primary evidence of the candidate's design process and execution capabilities. The emphasis on Figma and data-driven decision-making, alongside e-commerce experience, are key differentiators. The "preferred" skills suggest areas where candidates can further strengthen their application if they possess them.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is essential, showcasing a clear and well-documented design process from initial problem definition through user flows, wireframing, prototyping, and final UI implementation in Figma.

• Examples should highlight how user research and data analysis informed design decisions.

• Case studies demonstrating experience with Conversion Rate Optimization (CRO) and user journey mapping within an e-commerce context are highly valued.

Process Documentation:

• Candidates should be prepared to articulate their approach to user research methodologies, including usability testing and A/B test design and analysis.

• Demonstrate a structured process for translating business requirements into functional design specifications for development teams or external agencies.

• Explain how they manage design iterations and incorporate feedback from stakeholders and user testing.

• Showcase experience in collaborating with developers and quality assurance to ensure accurate implementation of designs.

📝 Enhancement Note: For a Senior UX/UI role, especially one that is the primary designer, the portfolio is not just a collection of work but a demonstration of a robust, repeatable, and data-informed design process. The ability to prove impact through metrics (CRO, conversion improvements) will be a significant advantage.

💵 Compensation & Benefits

Salary Range: The estimated annual salary range for a Senior UX/UI Designer / Product Designer in Hannover, Germany, with 5-10 years of experience, is between €48,000 and €70,000 EUR. This range is based on industry benchmarks for similar roles in Germany, considering the hybrid work model and the specific responsibilities outlined.

Benefits:

• Flexibility: Hybrid work model (3 days in office, 2 days remote) and 30 days of annual vacation.

• Advanced Technology: Premium access to all common AI Large Language Models (LLMs), with encouragement to integrate them into daily work.

• Employee Perks: Significant employee discounts on products in the All4Golf shop.

• Financial Well-being: Company pension scheme (betriebliche Altersvorsorge), monthly shopping and fuel vouchers, and the Deutschlandticket for public transportation.

• Health & Lifestyle: Employee fitness programs and bike leasing options.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary estimate is derived from current market data for experienced UX/UI Designers in Germany, specifically in regions with a comparable cost of living to Hannover. The benefits package is comprehensive, with a notable emphasis on modern AI tools and a strong set of lifestyle and financial perks. The hybrid model is clearly defined with a specific number of office days.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (specifically Golf equipment and apparel). All4Golf operates within the specialized and passionate niche of golf, serving as a leading online retailer in Germany. This context implies a customer base that values quality, performance, and a seamless purchasing experience.

Company Size: Over 120 employees. This size suggests a company that has moved beyond startup phase, likely possessing established processes and a dedicated team structure, yet still retaining a degree of agility and a close-knit feel.

Founded: 1986. With a long history, All4Golf has deep roots and extensive experience in the market, indicating stability, market knowledge, and established customer relationships.

Team Structure:

• The UX/UI Designer will likely be a key member of the digital product or e-commerce team, potentially working closely with marketing, sales, IT, and customer service departments.

• As the "alleinverantwortlicher" (solely responsible) designer, they will have significant autonomy but will need to collaborate effectively with cross-functional teams to gather requirements, present designs, and ensure successful implementation.

Methodology:

• Data-Driven Design: A core methodology is expected, where design decisions are informed by user analytics, A/B testing results, and user behavior patterns.

• Agile Iteration: The process likely involves iterative design cycles, user feedback loops, and close collaboration with development to bring features to market efficiently.

• User-Centricity: The overarching theme is a commitment to understanding and meeting user needs to enhance the e-commerce experience and drive conversions.

Company Website: all4golf.com

📝 Enhancement Note: The company's long history in a specific niche market suggests a culture that values expertise and customer loyalty. The size indicates a balance between established operations and the potential for individual impact. The "solely responsible" nature of the design role implies a need for strong self-management and cross-functional influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX/UI Designer / Product Designer. At this level, the individual is expected to operate with a high degree of autonomy, lead design initiatives, contribute to product strategy, and mentor junior team members if applicable. They are responsible for translating complex challenges into elegant design solutions and ensuring the quality and impact of the user experience.

Reporting Structure: While not explicitly stated, a Senior Designer in a company of this size typically reports to a Head of Product, E-commerce Manager, or a similar leadership role overseeing digital strategy. They would likely collaborate closely with product managers, developers, marketing specialists, and analytics teams.

Operations Impact: The UX/UI Designer's impact is directly tied to the success of the All4Golf e-commerce platform. By optimizing user journeys, improving conversion rates, and enhancing overall usability, they directly contribute to increased sales, customer satisfaction, and brand loyalty. Their work is critical for the company's revenue generation and competitive positioning in the online golf market.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead UX/UI Designer or Head of Design role as the company expands its digital product team.

• Product Strategy Influence: Opportunity to contribute more significantly to the strategic direction of the e-commerce platform and its features.

• Skill Specialization: Deepen expertise in specific areas like accessibility, advanced CRO, or user research methodologies.

• Cross-functional Development: Gain broader experience in e-commerce management, marketing analytics, or product management through collaboration.

• Mentorship: Opportunity to guide and mentor less experienced designers as the team evolves.

📝 Enhancement Note: The "Senior" title implies a level of strategic contribution beyond just execution. The growth opportunities are framed around increasing leadership, strategic influence, and specialized expertise within the e-commerce and design domains.

🌐 Work Environment

Office Type: Hybrid work model, combining in-office presence with remote work. This suggests a modern approach to work-life balance, requiring employees to be effective in both collaborative office settings and independent remote work environments.

Office Location(s): Kugelfangtrift 6b, 30179 Hannover, Niedersachsen, Germany. The office is located in Hannover, offering accessibility for local commuters and potentially housing key collaborative and operational functions.

Workspace Context:

• Collaborative Hub: The 3 days in the office are intended for fostering collaboration, team meetings, workshops, and direct interaction with colleagues from various departments (e.g., e-commerce, marketing, analytics).

• Technology-Rich: Access to modern design tools, including premium AI LLMs, and standard office technology is expected. The company's focus on AI integration suggests a forward-thinking tech environment.

• Design Focus: The workspace likely supports creative work, potentially with dedicated areas or an atmosphere conducive to focused design tasks when not collaborating.

Work Schedule: Full-time, with a hybrid arrangement allowing for 2 days of remote work per week. This schedule requires effective time management and self-discipline to balance in-office collaboration with focused remote work, ensuring project deadlines and design deliverables are consistently met.

📝 Enhancement Note: The hybrid model explicitly states 3 days in the office, indicating that in-person collaboration is highly valued. The integration of AI tools into the daily workflow suggests a commitment to leveraging cutting-edge technology for design and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation & Discussion: Candidates will likely present key UX/UI case studies from their portfolio, detailing their process, decision-making, and impact. This is a critical step to evaluate design thinking and problem-solving abilities.

• Technical/Skills Assessment: Potential for a design exercise or a deeper dive into Figma proficiency, design system thinking, and CRO strategy.

• Stakeholder Interviews: Meetings with key team members (e.g., E-commerce Manager, Product Owner, potentially developers) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and confirm mutual interest.

Portfolio Review Tips:

• Showcase the Process: Clearly articulate the problem, your role, the process followed (research, ideation, design, testing), and the outcome. Use visuals effectively to guide the narrative.

• Quantify Impact: Whenever possible, include metrics and data that demonstrate the positive impact of your design solutions (e.g., conversion rate improvements, task completion time reduction, user satisfaction scores).

• Highlight Figma Expertise: Demonstrate advanced Figma usage, including components, variants, auto layout, and complex prototyping, to showcase efficiency and mastery of the tool.

• Address E-commerce Context: Ensure your case studies are relevant to e-commerce challenges, such as optimizing product pages, checkout flows, or navigation.

• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, and your approach to collaboration.

Challenge Preparation:

• Design Exercise: Be ready for a potential design challenge, which might involve analyzing a specific e-commerce scenario, proposing UX improvements, or creating a quick wireframe/prototype. Focus on demonstrating your problem-solving approach and design thinking.

• Data Interpretation: Practice articulating how you would use data (user analytics, A/B test results) to inform design decisions for a given problem.

• Stakeholder Communication: Prepare to explain your design rationale clearly and concisely, adapting your communication style for different audiences (technical vs. non-technical).

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges underscores the practical, hands-on nature of this role. Candidates should prepare to not only show their work but also to explain the "why" and "how" behind their design choices, with a strong focus on measurable outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UX/UI design, wireframing, prototyping, and design system management. Advanced proficiency is a must.

• Design System: Experience in using, maintaining, and evolving a comprehensive design system for consistency and scalability.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or similar platforms to analyze user behavior, track conversions, and identify optimization opportunities.

• A/B Testing Platforms: Experience with tools for designing, implementing, and analyzing A/B tests to validate design hypotheses.

• Data Visualization Tools: Potentially used for interpreting data reports or creating dashboards (e.g., Tableau, Power BI, or built-in analytics dashboards).

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how UX/UI design impacts customer data within a CRM context can be beneficial.

• E-commerce Platform: Familiarity with the specific e-commerce platform All4Golf uses (e.g., Magento, Shopify Plus, custom build) would be advantageous for understanding technical constraints and possibilities.

• Integration Tools: General understanding of how front-end designs integrate with back-end systems.

📝 Enhancement Note: Figma is explicitly named as the primary tool. The role requires strong analytical skills, implying experience with web analytics and A/B testing platforms is crucial for demonstrating impact and driving CRO. Familiarity with the broader e-commerce technology ecosystem is a plus.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: Decisions are backed by data and user insights, fostering a culture of continuous improvement and evidence-based design.

• Customer-Centricity: A deep commitment to understanding and serving the needs of the golf enthusiast, ensuring a positive and seamless online shopping experience.

• Efficiency & Optimization: A focus on streamlining processes and improving key performance indicators, particularly conversion rates within the e-commerce funnel.

• Collaboration & Openness: Encouragement of open communication, idea sharing, and cross-functional teamwork to achieve collective goals.

• Passion for Golf: A shared enthusiasm for the sport can foster a stronger team spirit and a deeper understanding of the customer base.

Collaboration Style:

• Cross-functional Integration: The UX/UI Designer will work closely with e-commerce managers, marketing specialists, analytics teams, and potentially IT to align on strategy and execution.

• Agency Partnership: Effective collaboration with external development agencies is essential for translating designs into functional features.

• Feedback-Driven: An environment that values constructive feedback from peers, stakeholders, and user testing to refine designs and processes.

• Proactive Communication: A culture that encourages proactive updates, clear articulation of design rationale, and transparent communication about progress and challenges.

📝 Enhancement Note: The company's values likely mirror its commitment to customer satisfaction in the golf niche, combined with a modern approach to data and efficiency. The collaborative style is crucial given the hybrid model and external agency involvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing diverse requirements from business, technical, and user perspectives to create cohesive designs.

• Driving Adoption of Best Practices: Championing UX/UI best practices and a data-driven design approach within a potentially diverse team.

• Measuring Impact: Clearly defining and consistently measuring the ROI of UX initiatives, especially in a complex e-commerce environment.

• Keeping Pace with Technology: Staying current with evolving design tools, AI advancements, and e-commerce trends to maintain a competitive edge.

• Managing External Dependencies: Ensuring design quality and implementation accuracy when working with external development partners.

Learning & Development Opportunities:

• Advanced AI Integration: Deepen expertise in leveraging AI tools for design ideation, content generation, and workflow automation.

• E-commerce Strategy: Gain deeper insights into the strategic aspects of e-commerce, marketing, and online retail operations.

• Leadership & Mentorship: Develop leadership skills by taking ownership of design initiatives and potentially mentoring junior colleagues.

• Specialized UX/CRO Training: Opportunities for further training in advanced user research, accessibility standards, or conversion rate optimization techniques.

• Industry Exposure: Potential to attend relevant conferences or webinars focused on e-commerce, UX design, and digital product development.

📝 Enhancement Note: The challenges are typical for a senior design role in a growing e-commerce company, emphasizing strategic thinking, influence, and continuous learning. The growth opportunities align with advancing within design leadership and expanding expertise in related digital business areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating complex e-commerce business requirements into user-centric design solutions. Can you provide an example from your portfolio?" (Focus on your structured approach, research, and iterative design.)

• "How do you prioritize design efforts when faced with competing stakeholder demands and limited resources? How do you measure the success of your design decisions?" (Highlight your ability to use data and business goals to guide prioritization and demonstrate impact.)

Company & Culture Questions:

• "What interests you specifically about All4Golf and the golf e-commerce market?" (Research the company's mission, values, and market position.)

• "How do you envision contributing to our design system and overall UX strategy as the primary designer?" (Showcase your understanding of design systems and your proactive approach to shaping the UX.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation as a narrative for each case study, highlighting the problem, your unique contribution, the process, and the measurable results.

• Focus on Impact: Clearly articulate the business impact and user benefits of your designs. Use data and metrics wherever possible.

• Demonstrate Figma Proficiency: Be ready to discuss specific Figma features you used and how they streamlined your workflow and improved the final output.

• Showcase Your Process: Explain your research methods, ideation techniques, and how you iterated based on feedback and testing.

• Address E-commerce Nuances: Tailor your examples to demonstrate your understanding of e-commerce specific challenges like conversion funnels, product discovery, and checkout optimization.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-driven, user-centric design process with a proven ability to impact e-commerce conversion. Candidates must be ready to articulate their strategic thinking, problem-solving skills, and collaboration capabilities, backed by strong portfolio examples.

📌 Application Steps

To apply for this Senior UX/UI Designer / Product Designer position:

• Submit your application through the provided link on the All4Golf careers page (a4g.jobs.personio.de).

• Customize Your Resume: Tailor your CV to highlight specific experience in UX/UI design, product design, e-commerce, Conversion Rate Optimization (CRO), and proficiency with Figma. Quantify achievements with metrics whenever possible.

• Curate Your Portfolio: Select 2-3 of your strongest e-commerce-focused case studies that clearly demonstrate your design process, problem-solving skills, and quantifiable impact. Ensure your portfolio is accessible and easy to navigate.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on telling a clear story about the problem, your solution, and the results. Be ready to discuss your design decisions and Figma expertise in detail.

• Research All4Golf: Understand the company's mission, target audience (golf enthusiasts), product offerings, and their current e-commerce platform to articulate your interest and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.