Senior UX Strategist

📍 Job Overview

Job Title: Senior UX Strategist

Company: Havas Group (Ledger Bennett)

Location: London, United Kingdom

Job Type: Full-Time

Category: User Experience (UX) Strategy & Design Operations

Date Posted: 2026-05-12

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic definition and execution of user experience (UX) across digital platforms, focusing on B2B client engagements.

• Drive information architecture, user flows, and wireframing to create intuitive and effective digital experiences that convert one-time buyers into "Forever Customers."

• Conduct user research and usability testing to validate design decisions and identify optimization opportunities, ensuring alignment with business objectives and user needs.

• Play a pivotal role in growing the agency's UX capabilities, defining methodologies, and potentially building and mentoring a UX team.

• Act as a client-facing advisor, translating complex business goals into actionable UX strategies and presenting design rationale with confidence.

📝 Enhancement Note: This role is framed as a "Senior UX Strategist" but has significant "Operations" components, particularly in defining and scaling the agency's UX methodologies and team growth. It bridges strategic UX thinking with operational excellence in process definition and team development, common in senior roles within creative agencies that manage client GTM strategies.

📈 Primary Responsibilities

• Spearhead UX strategy development from discovery through to final delivery for a portfolio of B2B clients, including global brands like GE, Microsoft, and LinkedIn.

• Translate complex business objectives and campaign goals into user-centered experience strategies, ensuring radical relevance and intelligent customer experiences.

• Facilitate critical client workshops, including discovery sessions, customer journey mapping, and information architecture definition, to drive alignment and strategic clarity.

• Define and create scalable information architecture (IA) frameworks, including sitemaps, navigation systems, and content hierarchies, ensuring intuitive user journeys.

• Produce low- to mid-fidelity wireframes that clearly articulate layout, structure, interaction patterns, and content prioritization for websites and digital campaigns.

• Plan and execute comprehensive usability testing (moderated and unmoderated) to gather user feedback, synthesize insights, and translate them into actionable design improvements.

• Collaborate closely with UX/UI designers, content strategists, creative teams, and developers to ensure seamless execution and maintain UX integrity throughout the project lifecycle.

• Define, document, and evolve the agency’s UX methodologies, standards, tools, and best practices to enhance efficiency and effectiveness.

• Contribute to new business pitches by showcasing UX expertise and thought leadership, identifying opportunities to embed UX earlier in client engagements.

• Support the hiring, mentoring, and professional development of UX team members, laying the foundation for future team expansion.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic UX leadership, hands-on design execution (wireframing, IA), and operational contributions (methodology definition, team growth). This suggests a role that requires both deep UX expertise and an aptitude for process improvement and team management, aligning with a senior operations-focused UX role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, Business, or a related field. A Master's degree or relevant certifications in UX or Design Thinking are a plus.

Experience: 5-10 years of progressive experience in UX strategy, information architecture, UX research, or a closely related role, preferably within a digital agency, consultancy, or a fast-paced client-side environment with a focus on B2B.

Required Skills:

• UX Strategy Leadership: Proven ability to lead UX strategy, client engagements, and translate business objectives into user-centered solutions.

• Information Architecture (IA): Deep expertise in defining site structures, navigation systems, content hierarchies, sitemaps, and scalable IA frameworks.

• User Research & Testing: Hands-on experience planning and conducting various forms of usability testing (moderated/unmoderated), synthesizing findings, and translating insights into actionable recommendations.

• Wireframing & Prototyping: Proficiency in creating low- to mid-fidelity wireframes, user flows, and experience definitions using industry-standard tools.

• Stakeholder Management & Client Communication: Exceptional ability to build trust, present complex UX decisions confidently, and manage client expectations effectively.

• User-Centered Design Principles: Strong understanding of usability principles, accessibility standards (WCAG), and human-centered design methodologies.

• Tool Proficiency: Demonstrated experience with key UX design and collaboration tools such as Figma, Miro, Axure, Sketch, Adobe XD, or similar.

Preferred Skills:

• B2B Marketing Expertise: Familiarity with B2B customer journeys, lead generation processes, and digital marketing campaign strategies.

• Journey Mapping: Experience facilitating and developing detailed customer journey maps.

• Agile/Scrum Methodologies: Understanding of agile development processes and how UX integrates within them.

• Mentorship & Team Building: Experience mentoring junior UX professionals and contributing to team growth initiatives.

• Thought Leadership: Ability to contribute to industry publications, internal knowledge sharing, or speaking engagements.

📝 Enhancement Note: The requirements highlight a blend of strategic client leadership, core UX craft, and operational contributions (methodology definition, team growth). The emphasis on B2B clients and "Forever Customers" suggests a need for strategic thinking beyond just interface design, requiring an understanding of long-term customer value and GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 comprehensive case studies demonstrating end-to-end UX strategy and design process for complex client projects, ideally within the B2B sector.

• Problem/Solution Framing: Clearly articulate the business problem, user challenges, and how your UX strategy and design solutions addressed them.

• Process Documentation: Illustrate your approach to discovery, user research, IA definition, wireframing, and usability testing within each case study.

• Visual Artifacts: Include examples of sitemaps, user flows, wireframes, and any relevant research outputs (e.g., persona snippets, journey map excerpts).

• Quantifiable Results: Present measurable outcomes and impact, such as improvements in usability, conversion rates, user satisfaction, or achievement of business objectives.

Process Documentation:

• Methodology Definition: Be prepared to discuss your approach to defining and documenting UX methodologies, standards, and best practices for an agency setting.

• Workflow Optimization: Provide examples of how you have optimized UX workflows for efficiency, collaboration, and quality.

• Tool Integration: Discuss how you leverage tools like Figma, Miro, and Axure for process management, collaboration, and efficient delivery.

• User Validation Process: Detail your process for integrating user research and testing throughout the project lifecycle to ensure continuous validation and improvement.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" section is tailored to emphasize how a Senior UX Strategist would showcase their operational capabilities, particularly in defining and implementing UX processes within an agency context. This aligns with the "operations" aspect of the role beyond pure design execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Strategists in London, with 5-10 years of experience, the estimated annual salary range is £60,000 - £85,000. This estimate considers the role's seniority, client-facing responsibilities, and the agency's positioning within the Havas Group.

Benefits:

• Health & Wellness: Comprehensive health insurance, potentially including dental and vision coverage.

• Professional Development: Access to internal and external training sessions, global development programs, and opportunities for industry certifications.

• Retirement Savings: Pension scheme contributions.

• Work-Life Balance: Generous paid time off (holidays, sick leave, personal days) and hybrid working arrangements.

• Employee Assistance Programs: Support services for well-being and personal challenges.

• Career Growth: Opportunities for advancement within Ledger Bennett and the wider Havas Group network.

Working Hours: Standard full-time hours are approximately 40 hours per week, with flexibility offered through the hybrid work arrangement. Core working hours will likely be established, with occasional needs for extended hours to meet client deadlines or project milestones.

📝 Enhancement Note: Salary is estimated based on London market rates for a Senior UX Strategist role with the specified experience level and responsibilities, considering the employer's industry and location. Benefits are extrapolated from typical offerings within large agency groups like Havas.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, specifically within the B2B sector, with a focus on integrated communications and digital transformation.

Company Size: Ledger Bennett is part of the Havas Group, a large global communications network. Ledger Bennett itself likely operates as a significant agency within the group, potentially employing dozens to hundreds of professionals. Havas Group employs over 20,000 people globally.

Founded: Ledger Bennett was founded in 1985, bringing over 40 years of B2B expertise. Havas Group has a much longer history, tracing its origins back to 1835.

Team Structure:

• The Senior UX Strategist will likely be part of a broader Design or Experience team within Ledger Bennett.

• This team will collaborate closely with Strategy, Creative, Data, Media, and Development departments.

• The role involves direct client leadership and will require strong cross-functional partnership to deliver integrated campaigns and digital solutions.

Methodology:

• Customer-Centricity: The agency's core mission is transforming buyers into "Forever Customers," indicating a strong focus on long-term customer value and relationship building.

• Data-Driven Creativity: A fusion of data, creativity, and media is central to their approach, suggesting a data-informed decision-making process across all disciplines.

• Radical Relevance: A key deliverable is ensuring intelligent and relevant customer experiences.

• Agile & Iterative Processes: Implicit in agency work, expect agile methodologies for project delivery and continuous improvement.

Company Website: https://www.havas.com/ (Havas Group); https://www.ledgerbennett.com/ (Ledger Bennett)

📝 Enhancement Note: This section contextualizes the role within the Havas Group and Ledger Bennett, emphasizing their B2B focus, long-standing expertise, and integrated approach. It highlights how the company's mission influences its operational methodologies and team collaboration.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior position, indicating a move beyond individual contribution to strategic leadership and potential team management. It signifies responsibility for defining and improving operational processes within the UX discipline and contributing to the agency's overall GTM strategy for clients.

Reporting Structure: The Senior UX Strategist will likely report to a Head of Experience, Creative Director, or a senior operations leader within Ledger Bennett. They will be expected to manage their own client projects and potentially mentor junior team members.

Operations Impact: The role has a direct impact on client success by improving user experience, which in turn drives engagement, conversion rates, and customer retention (the "Forever Customer" concept). Operationally, it impacts the agency's efficiency, quality of service, and its ability to scale its UX offering.

Growth Opportunities:

• UX Leadership: Progress to a Head of UX role, leading a larger team and setting strategic direction for the entire UX discipline.

• Client Strategy Leadership: Advance to a broader Digital Strategy or Client Director role, leveraging UX expertise to shape overall client accounts.

• Operational Excellence: Develop expertise in agency operations, process optimization, and team building, potentially moving into broader operational management roles.

• Specialization: Deepen expertise in specific areas like B2B UX, customer journey optimization, or service design.

• Global Mobility: Leverage the Havas Group network for international career opportunities.

📝 Enhancement Note: This analysis focuses on the career trajectory and operational impact of a Senior UX Strategist, connecting their responsibilities to broader GTM strategy, process improvement, and leadership within a large agency network.

🌐 Work Environment

Office Type: Hybrid. The role is based at "Havas Village London," suggesting a modern, collaborative office space designed to foster teamwork and client interaction.

Office Location(s): Havas Village London, United Kingdom. This implies a central London location, likely with good transport links, providing accessibility for team members and clients.

Workspace Context:

• Collaborative Hub: The "Havas Village" concept indicates an environment designed for cross-functional collaboration, idea sharing, and team synergy. Expect open-plan areas, meeting rooms, and informal brainstorming spaces.

• Technology-Rich: Access to industry-standard UX/UI software, collaboration tools, and potentially specialized hardware for user testing.

• Client-Facing Interaction: Opportunities to host client meetings, workshops, and presentations within the office space.

• Dynamic Pace: An agency environment typically involves a fast-paced, project-driven workflow with diverse client needs and deadlines.

Work Schedule: A hybrid model allows for a mix of remote and in-office work. Standard working hours are expected, with flexibility to accommodate project needs and client availability. The emphasis is on delivering results rather than strict adherence to a fixed schedule, common in client-service roles.

📝 Enhancement Note: The work environment description is based on the "Havas Village London" designation, inferring a collaborative, modern, and hybrid setup typical for large agency operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Discussion with the direct manager (e.g., Head of Experience) to delve deeper into UX strategy, leadership capabilities, and operational approach. Be prepared to discuss your experience in defining UX processes.

• Portfolio Presentation: A crucial stage where you'll present 2-3 detailed case studies from your portfolio, highlighting your strategic thinking, process, and quantifiable results. Focus on how you translated business goals into user-centered solutions and managed client expectations.

• Cross-Functional Interview: Meeting with peers or leads from Strategy, Creative, or Development teams to assess collaboration style and ability to integrate UX into broader GTM strategies.

• Final Interview/Cultural Fit: Potentially a final conversation with a senior leader to confirm alignment with agency values and long-term vision.

Portfolio Review Tips:

• Structure for Impact: For each case study, clearly outline: The Client/Challenge, Your Role, The Process (Discovery, Research, IA, Design, Testing), The Solution, and The Results (quantified impact).

• Emphasize Operations: Highlight instances where you defined or improved UX processes, mentored team members, or contributed to scaling the UX offering.

• Client-Centricity: Frame your work around solving client business problems and achieving their objectives, demonstrating your understanding of their GTM goals.

• Visual Clarity: Ensure wireframes, user flows, and sitemaps are clean, well-annotated, and easy to understand.

• Storytelling: Narrate your process and decisions logically, explaining the "why" behind your choices.

Challenge Preparation:

• Process Definition Exercise: Be ready to discuss how you would approach defining or refining a specific UX process (e.g., user testing protocol, IA documentation standards) for Ledger Bennett.

• Strategic Scenario: You might be given a hypothetical client brief and asked to outline your initial UX strategy and approach. Focus on discovery, research methodology, and key deliverables.

• Collaboration Scenario: Discuss how you would handle a conflict or disagreement with a creative or development team regarding a UX decision.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their UX skills with an operational lens, emphasizing process, strategy, and client impact relevant to an agency environment.

🛠 Tools & Technology Stack

Primary Tools:

• Wireframing & Prototyping: Figma (primary), Axure RP, Sketch, Adobe XD. Proficiency in creating interactive prototypes and detailed wireframes is essential.

• Collaboration & Ideation: Miro, Mural. For remote whiteboarding, workshop facilitation, journey mapping, and brainstorming.

• User Research & Testing Platforms: UserTesting.com, Lookback, Maze, or similar tools for conducting moderated and unmoderated usability studies.

• Design Systems: Familiarity with creating and working within design systems to ensure consistency and scalability.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics. Understanding how to interpret user behavior data from these platforms to inform UX decisions.

• Heatmapping & Session Recording: Hotjar, FullStory. Tools for visualizing user interactions and identifying usability issues.

• Reporting Dashboards: Experience creating reports or dashboards (e.g., in Google Data Studio, Tableau) to communicate UX performance and insights.

CRM & Automation:

• CRM Systems: Familiarity with how UX design impacts CRM strategies and customer data management (e.g., Salesforce, Microsoft Dynamics) is beneficial, particularly in a B2B context.

• Project Management: Tools like Jira, Asana, Trello for managing project workflows and collaborating with development teams.

📝 Enhancement Note: This section details the specific UX and related operational tools expected for a Senior UX Strategist, emphasizing their role in process execution, collaboration, and data analysis within an agency context.

👥 Team Culture & Values

Operations Values:

• Client Success Driven: A core value is transforming clients' one-time buyers into "Forever Customers," emphasizing long-term value creation and client partnership.

• Data-Informed Decisions: Leveraging data and insights to guide strategy and design, ensuring "radical relevance."

• Collaborative Innovation: Fostering a culture where creativity and different disciplines (data, creative, media) merge to produce impactful solutions.

• Excellence & Quality: Maintaining high standards in UX strategy, design execution, and delivery, ensuring intuitive and accessible experiences.

• Continuous Improvement: A commitment to evolving UX methodologies, tools, and practices to stay at the forefront of the industry.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on seamless collaboration between UX, Strategy, Creative, Media, and Development teams to deliver holistic campaigns.

• Workshop Facilitation: Active participation in and leadership of collaborative workshops to align stakeholders and define strategic direction.

• Open Communication: Encouraging open feedback loops and constructive dialogue to ensure design integrity and project success.

• Mentorship & Knowledge Sharing: A culture that supports the growth of individuals through mentorship and the sharing of best practices, particularly in developing the UX team.

📝 Enhancement Note: This section outlines the operational values and collaboration styles expected within Ledger Bennett and Havas Group, connecting them to the company's mission and the nature of agency work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with UX Best Practices: Navigating client priorities and timelines while ensuring adherence to user-centered design principles and accessibility standards.

• Defining and Scaling a UX Offering: Establishing robust, scalable UX methodologies and processes within a growing agency environment.

• Cross-Disciplinary Integration: Effectively integrating UX strategy and deliverables into broader marketing and GTM campaigns managed by diverse teams.

• Measuring UX Impact: Demonstrating tangible ROI and business impact from UX initiatives, particularly in a B2B context where conversion cycles can be longer.

Learning & Development Opportunities:

• Mastering B2B UX: Deepening understanding of complex B2B buyer journeys, enterprise solutions, and lead-to-customer conversion funnels.

• Advanced UX Methodologies: Exploring emerging UX trends, service design, and experience strategy frameworks.

• Leadership & Management Skills: Developing capabilities in team leadership, mentorship, and operational management for the UX function.

• Industry Exposure: Participating in industry conferences, workshops, and thought leadership initiatives through Havas Group.

• Cross-Agency Collaboration: Gaining exposure to projects and best practices across different Havas agencies globally.

📝 Enhancement Note: This section addresses potential operational challenges and growth avenues for a Senior UX Strategist, framing them within the context of agency operations and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the UX strategy for a complex B2B software platform aiming to increase user adoption and retention?" (Prepare to discuss discovery, IA, user flows, testing, and how to align with business objectives.)

• "Describe a time you had to advocate for a user-centered design decision against strong stakeholder or client resistance. What was your process, and what was the outcome?" (Focus on communication, data-driven arguments, and compromise.)

Company & Culture Questions:

• "What attracts you to Ledger Bennett's mission of creating 'Forever Customers,' and how does UX contribute to this?" (Research their B2B focus and connect UX to long-term value.)

• "How would you contribute to building and scaling the UX capability within our agency?" (Discuss your experience with process definition, mentorship, and team growth.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the business problem, your strategic approach, the specific UX deliverables, the process you followed, and the measurable results achieved.

• Highlight Operational Contributions: If possible, showcase instances where you defined or improved processes, mentored juniors, or contributed to agency-wide UX standards.

• Demonstrate Client Leadership: Emphasize your ability to manage client relationships, present confidently, and act as a trusted advisor.

• Be Prepared for Deep Dives: Anticipate questions about your methodology, tool choices, and the rationale behind your design decisions.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates highlight their strategic thinking, operational contributions, and client-facing skills relevant to a Senior UX Strategist role in an agency.

📌 Application Steps

To apply for this Senior UX Strategist position:

• Submit your application through the provided Workday link, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select 2-3 of your strongest B2B UX case studies that best demonstrate your strategic thinking, process definition, client leadership, and quantifiable results. Ensure your portfolio clearly shows your approach to IA, user flows, wireframing, and user testing.

• Tailor Your Resume: Highlight experience in UX strategy, information architecture, user research, client management, and any contributions to defining or scaling UX processes. Use keywords from the job description.

• Prepare Your Presentation: Practice your portfolio presentation, focusing on storytelling, clear articulation of your process, and demonstrating the business impact of your UX work. Be ready to discuss how you would contribute to building the UX offering at Ledger Bennett.

• Research Ledger Bennett & Havas Group: Understand their client roster, B2B focus, "Forever Customer" mission, and their approach to integrated marketing. Prepare thoughtful questions about the team, projects, and the agency's UX vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---