Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer

Company: GoTymeX

Location: Manila, Metro Manila, Philippines (Hybrid/Remote Option)

Job Type: Full-Time

Category: UX Writing / Content Design / Content Operations

Date Posted: 2026-06-09

Experience Level: 5-10 Years (Senior Level)

Remote Status: Hybrid with Remote Option (Philippines, South Africa, Vietnam)

🚀 Role Summary

• Drive the strategic direction and execution of UX writing initiatives, focusing on creating clear, consistent, and impactful product messaging across global digital platforms.

• Lead content operations, establishing and maintaining robust writing standards, style guides, and governance frameworks to ensure brand voice integrity and localization accuracy.

• Collaborate extensively with cross-functional teams, including Product Owners, Designers, and Business Operations, to align messaging and enhance the overall user experience.

• Leverage data analysis to understand customer behavior and iteratively refine product content for optimal engagement and clarity.

📝 Enhancement Note: The role is explicitly positioned as "Senior" and emphasizes "content operations," "writing standards," and "consistency across products," indicating a strategic and operational focus beyond basic content creation. The mention of "critical thinking, a strategic mindset, and the ability to focus on the big picture" further supports this senior-level operational expectation.

📈 Primary Responsibilities

• Develop and implement comprehensive UX writing strategies that align with business objectives and enhance user engagement across GoTymeX's digital products.

• Craft clear, concise, and user-centric copy for all product interfaces, ensuring it is accurate, useful, and reflects the brand's voice and tone consistently across multiple countries and markets.

• Establish, document, and maintain global content standards, style guides, and terminology databases to ensure uniformity and quality across all product communications.

• Lead the development and refinement of content operations processes and governance frameworks, ensuring efficient content lifecycle management and adherence to best practices.

• Collaborate closely with Product Managers, UX Designers, UI Designers, UX Researchers, and Business Operations teams, providing input on content strategy and ensuring seamless integration of UX writing into the product development lifecycle.

• Analyze user data, feedback, and performance metrics to identify opportunities for content optimization and to inform strategic messaging adjustments.

• Conduct thorough reviews of all product messaging before release, ensuring adherence to quality standards, brand guidelines, and localization requirements.

• Act as an ambassador for UX writing within the organization, advocating for its importance and playing a key role in the growth and development of the UX Writing team.

• Coordinate with other UX Writers to ensure consistency in messaging and to facilitate effective localization efforts for diverse target audiences.

• Contribute to forging a brand voice and style that makes customers feel safe, understood, and confident in using GoTymeX's financial technology products.

📝 Enhancement Note: The raw description mentions "Work cross-functionally with POs, designers, and BOs to ensure consistency in messaging across our channels" and "Review data to understand customer behaviour and adapt messaging accordingly." These are expanded to emphasize strategic collaboration and data-driven content optimization, aligning with senior-level operations responsibilities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in English, Communications, Linguistics, Journalism, or a related field is highly beneficial for understanding language nuances and content strategy.

Experience: 4+ years of professional experience in writing for digital products, with a significant portion focused on UX writing, content design, or digital copywriting.

Required Skills:

• Demonstrated expertise in UX writing, content design, or digital copywriting for complex digital products.

• Proven experience in establishing and maintaining content standards, style guides, and comprehensive documentation.

• Strong ability to present and defend UX writing decisions to cross-functional stakeholders, including Product Owners and designers.

• Proficiency in analyzing customer behavior data and user feedback to inform content strategy and adjustments.

• Experience collaborating effectively with diverse, multinational teams across different countries and time zones.

• Familiarity with collaborative tools such as Confluence, Jira, and Figma for project management and design workflows.

• Exceptional command of the English language, with a keen eye for clarity, grammar, and tone.

• A strong portfolio showcasing successful UX writing projects, demonstrating strategic thinking and impact. Preferred Skills:

• Experience within the Fintech industry, understanding the unique communication needs and regulatory considerations.

• Knowledge of localization processes and best practices for adapting content to different cultural contexts and languages.

• Experience in developing and managing content operations processes and governance frameworks.

• Familiarity with basic UX research methodologies to understand user needs and pain points.

• Understanding of agile development methodologies and their impact on content creation workflows.

📝 Enhancement Note: The raw description lists specific tools and responsibilities that directly translate into required skills. The "preferred skills" section is inferred based on the company's industry (Fintech) and the role's focus on global operations and content consistency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration, showcasing a minimum of 4+ years of UX writing experience for digital products.

• Submissions must clearly demonstrate your strategic approach to content design, including problem identification, solution development, and measurable outcomes.

• Include case studies that highlight your ability to establish and maintain content standards, style guides, and governance frameworks.

• Showcase examples of cross-functional collaboration, illustrating how you've worked with designers, product managers, and other stakeholders to achieve consistent messaging.

• Demonstrate your experience in analyzing user data and feedback to inform content decisions and iteratively improve product messaging. Process Documentation:

• Provide examples of how you have developed and documented content operations processes, including workflow designs and implementation strategies.

• Illustrate your approach to creating and managing style guides, tone of voice guidelines, and content governance frameworks.

• Showcase your methods for reviewing product messaging for quality, consistency, and localization readiness.

📝 Enhancement Note: The job description explicitly states, "Only applications with a shared portfolio are taken into consideration." This section is tailored to emphasize what a strong UX writing portfolio should contain, focusing on process, strategy, and measurable impact, which is critical for senior-level operations roles.

💵 Compensation & Benefits

Salary Range: Given the Senior UX Writer title, 4+ years of experience requirement, and the location in Manila, Philippines, a competitive salary range is expected. Based on industry benchmarks for senior UX writers in major metropolitan areas in the Philippines, the estimated annual salary range is PHP 1,200,000 - PHP 2,200,000. This range can vary based on specific experience, skill set, and negotiation.

Benefits:

• Competitive Salary & Performance Bonus: A strong base salary complemented by a bonus structure tied to individual and company performance.

• Career Growth Opportunities: Defined paths for advancement within the UX Writing team and broader Design or Product departments.

• Talented Multinational Design Team: Opportunity to work alongside and learn from a high-performing, diverse international team.

• International Working Environment & Agile Culture: Exposure to global best practices and an agile methodology that fosters collaboration and innovation.

• Hybrid Working Model: Flexibility to work both remotely and from GoTymeX offices (Johannesburg, Cape Town, or Manila), offering a balance between autonomy and team interaction.

• Overseas Travel Opportunities: Potential for travel for training, work purposes, and team collaboration across international offices.

• Learning & Development: Investment in employee growth through paid seminars, conferences, and courses, supporting continuous skill enhancement and internal talent development.

• Company Provided Laptop: Equipped with necessary software to perform job duties effectively.

• Strong Ethics & Self-Improvement: A work environment that values integrity and supports personal and professional development.

Working Hours: The role is Full-Time, typically based on a standard 40-hour work week. Given the hybrid and remote options, there may be flexibility in daily scheduling, but adherence to core working hours for team collaboration and meetings, especially across different time zones, will be expected.

📝 Enhancement Note: Salary is estimated based on the Senior title, experience level, and location, referencing industry benchmarks for UX Writing roles in the Philippines. Benefits are directly extracted and elaborated upon from the provided text, highlighting aspects particularly attractive to operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Fintech (Financial Technology). GoTymeX operates as the tech and operations arm for TymeGroup, which holds banking licenses in South Africa (TymeBank) and the Philippines (GoTyme), indicating a focus on digital banking and financial services expansion in APAC.

Company Size: GoTymeX is the tech and operations arm of TymeGroup. While the exact size of GoTymeX isn't specified, TymeGroup's expansion and multiple banking licenses suggest a significant and growing organization, likely employing hundreds or thousands of individuals globally. The Design team alone comprises 30 professionals.

Founded: TymeGroup has been operational for a considerable period, with TymeBank launching in South Africa in 2019 and GoTyme launching in the Philippines in 2022. This indicates a company with established operational experience and a clear growth trajectory.

Team Structure:

• The role is within a 4-member UX Writing squad, part of a larger, award-winning Design team of 30 professionals (including UX Designers, UI Designers, Design System Designers, Motion Designers, UX Researchers, and Strategists).

• Reporting likely falls under a Head of Design, Design Lead, or Senior UX Writing Manager, with potential for leadership of the UX writing team as the company grows.

• Strong emphasis on cross-functional collaboration with Product Owners, Designers, Business Operations, and potentially engineering teams across different countries and time zones. Methodology:

• Data-Driven Insights: The team utilizes data analysis to understand customer behavior and adapt messaging, indicating a scientific approach to UX.

• Agile & Iterative Development: The mention of an "agile culture" suggests that content development and product iterations are handled in a dynamic, responsive manner.

• Content Operations & Governance: A key focus is on establishing and maintaining standards, style guides, and governance frameworks, pointing to a structured and process-oriented approach to content management.

• User-Centric Design: The core objective of creating clear and consistent copy that makes customers feel "safe and understood" highlights a user-first design philosophy.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: Company context is derived from the "About Us" and "The Team" sections. The fintech industry context is crucial for understanding the specific demands on product messaging (trust, clarity, security). The team structure and methodologies are inferred from the description of the Design team and the role's responsibilities.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Writer position, indicating a role that requires significant autonomy, strategic input, and the ability to influence team direction and process. It's beyond individual contribution and involves leadership in content operations, standards, and team development.

Reporting Structure: The Senior UX Writer will likely report to a Design Lead, Head of Design, or a similar senior management position within the Design or Product organization. They will be a key player within the UX Writing squad, collaborating closely with peers and other design disciplines.

Operations Impact: The role's impact is directly tied to enhancing the user experience of GoTymeX's digital financial products. By ensuring clear, consistent, and trustworthy messaging, the Senior UX Writer contributes significantly to customer acquisition, retention, user adoption of features, and overall brand perception, which are critical for a fintech company's success and revenue growth.

Growth Opportunities:

• Leadership within UX Writing: Potential to grow into a Lead UX Writer or UX Writing Manager role as the team expands, taking on more direct people management and strategic oversight.

• Specialization: Opportunity to deepen expertise in specific areas like fintech content strategy, localization at scale, or advanced content operations.

• Cross-Functional Leadership: Develop skills in influencing broader product strategy and design decision-making through strong communication and strategic content advocacy.

• Internal Talent Development: GoTymeX emphasizes internal growth, suggesting opportunities for mentorship, training, and taking on new challenges within the organization.

📝 Enhancement Note: The "Senior" designation implies a level of responsibility and impact that goes beyond task execution. This section analyzes the potential career trajectory and operational influence expected from someone in such a role within a growing fintech company.

🌐 Work Environment

Office Type: The company offers a hybrid working model. This means a blend of working from a physical office and remotely. Specific office locations mentioned for hybrid arrangements include Johannesburg and Cape Town (South Africa), and Manila (Philippines). For Ho Chi Minh City (Vietnam), it's also a hybrid model, with an incentive to relocate.

Office Location(s):

• Hybrid Options: Johannesburg, Cape Town (South Africa); Manila (Philippines); Ho Chi Minh City (Vietnam).

• Remote Option: Available from anywhere, provided candidates can work effectively within the company's operational hours and time zones.

Workspace Context:

• Collaborative: The emphasis on working with "talented, high-performance multinational design team" and cross-functional collaboration suggests an environment that values teamwork and communication.

• Tech-Enabled: Employees are provided with a company laptop and necessary software, ensuring they have the tools for effective remote and hybrid work. Familiarity with tools like Figma, Jira, and Confluence points to a digitally integrated workspace.

• Agile & International: The "international working environment and agile culture" implies a dynamic, fast-paced setting where adaptability and open communication are key.

Work Schedule: Full-time employment with a hybrid model. While specific daily hours are not detailed, the nature of cross-country collaboration suggests a need to be available during core business hours relevant to the company's primary operational hubs, with potential flexibility for remote workers.

📝 Enhancement Note: The hybrid and remote work options, along with specific office locations, are detailed here. The "workspace context" is inferred from the company's described culture and tools, focusing on how it impacts operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio to assess experience, skills, and alignment with the role's requirements.

• Skills Assessment/Case Study: Likely a practical exercise or case study focusing on UX writing challenges, content strategy, or process development. This will assess critical thinking, problem-solving, and writing proficiency.

• Cross-Functional Interviews: Interviews with potential collaborators (e.g., Product Managers, UX Designers, other UX Writers) to evaluate teamwork, communication, and ability to integrate into the existing team structure.

• Hiring Manager/Team Lead Interview: Deeper dive into strategic thinking, leadership potential, and alignment with team values and company culture.

• Final Interview: Potentially with senior leadership to confirm fit and discuss overall contribution.

Portfolio Review Tips:

• Strategic Narrative: For each project, clearly articulate the problem you were solving, your role and process, the specific content solutions you developed, and the measurable impact (e.g., improved conversion rates, reduced support tickets, increased user satisfaction).

• Showcase Process & Standards: Include examples of style guides, content audits, governance frameworks, or process documentation you've created or contributed to. This is crucial for a role emphasizing content operations.

• Demonstrate Collaboration: Highlight projects where you worked closely with designers, developers, or product managers, explaining how you integrated feedback and aligned messaging.

• Localization Examples: If possible, include examples of how you've adapted content for different markets or considered localization needs.

• Clarity & Conciseness: Ensure your portfolio is well-organized, easy to navigate, and presents your best work effectively. Use clear headings and concise descriptions.

Challenge Preparation:

• Content Strategy Scenarios: Be prepared to discuss how you would approach developing content strategy for a new feature or product, considering target audience, brand voice, and business goals.

• Process Improvement: Anticipate questions about how you would improve content operations, establish style guides, or ensure content consistency across a large product suite.

• Brand Voice & Tone: Practice articulating how you would define and maintain a specific brand voice and tone, especially in a regulated industry like fintech.

• Data Interpretation: Be ready to discuss how you use data to inform content decisions and measure the effectiveness of your writing.

📝 Enhancement Note: This section provides actionable advice on how to approach the application and interview process, specifically tailored for a Senior UX Writer role with a strong content operations component, based on the job description's emphasis on portfolio, collaboration, and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborating with designers, reviewing UI mockups, and often for direct content input within design files. Proficiency in navigating and contributing within Figma is expected.

• Jira: Commonly used for project management, task tracking, and bug reporting. Experience in managing writing tasks, tracking progress, and collaborating on user stories within Jira is likely required.

• Confluence: A wiki and documentation platform, crucial for maintaining style guides, content standards, process documentation, and team knowledge bases. Strong proficiency in creating and managing content in Confluence is expected.

Analytics & Reporting:

• Product Analytics Tools (e.g., Amplitude, Mixpanel, Google Analytics): While not explicitly mentioned, understanding how to access and interpret data from these tools is vital for analyzing user behavior and content performance.

• User Feedback Platforms (e.g., SurveyMonkey, internal feedback tools): Experience in reviewing qualitative feedback from users to identify areas for content improvement.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - less likely for UXW): While not a primary tool for UX writers, understanding how customer data is managed can provide context for product messaging.

• Content Management Systems (CMS): Experience with CMS platforms can be beneficial for understanding content deployment workflows.

📝 Enhancement Note: The job description specifically mentions Figma, Jira, and Confluence. This section elaborates on their relevance to a UX Writer role and infers other commonly used tools in product development and analytics that a Senior UX Writer would likely interact with or leverage.

👥 Team Culture & Values

Operations Values:

• Clarity & Precision: A core value focused on ensuring all product messaging is unambiguous, accurate, and easy for customers to understand, especially in financial contexts.

• Consistency & Brand Integrity: Upholding a unified brand voice and style across all touchpoints, reinforcing trust and brand recognition.

• Data-Driven Decision Making: Valuing the use of analytics and user feedback to inform content choices and measure impact, promoting an evidence-based approach.

• Collaboration & Cross-Functional Partnership: Emphasizing teamwork across departments (Product, Design, Business Operations) to achieve shared goals and deliver cohesive user experiences.

• Customer Empathy: A commitment to understanding customer needs and perspectives to craft messaging that resonates and builds confidence.

• Efficiency & Process Improvement: A drive to optimize content operations, develop robust governance, and streamline workflows for better productivity and quality.

Collaboration Style:

• Proactive Communication: Engaging early and often with cross-functional partners to align on content strategy and ensure messaging consistency from the outset.

• Constructive Feedback: Willingness to both give and receive feedback constructively, fostering a culture of continuous improvement within the design and product teams.

• Knowledge Sharing: Actively contributing to team knowledge bases (e.g., Confluence) and sharing best practices within the UX Writing squad and the broader Design team.

• Agile Integration: Seamlessly integrating into agile sprints, adapting to changing priorities, and contributing to iterative product development cycles.

📝 Enhancement Note: These values and collaboration styles are inferred from the role's responsibilities (e.g., consistency, data analysis, cross-functional work) and the company's described culture (agile, multinational, high-performance).

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Consistency Across Markets: Ensuring a unified brand voice and accurate messaging across multiple countries and languages, requiring strong localization coordination and governance.

• Balancing Strategic Vision with Tactical Execution: Effectively contributing to high-level content strategy while also managing day-to-day writing tasks and ensuring quality control.

• Navigating a Fast-Paced Fintech Environment: Adapting to rapid product development cycles and evolving regulatory landscapes inherent in the fintech industry.

• Advocating for UX Writing: Acting as an ambassador for the discipline, educating stakeholders on its value, and securing resources for its growth.

Learning & Development Opportunities:

• Deep Dive into Fintech: Gaining specialized knowledge of financial products, user needs, and regulatory requirements within the fintech sector.

• Content Operations Maturity: Contributing to the development and scaling of content operations, potentially leading to expertise in content strategy frameworks and tooling.

• Global Collaboration Skills: Enhancing abilities to work effectively with diverse international teams, understanding cultural nuances in communication and product design.

• Leadership Development: Opportunities to mentor junior writers, lead content initiatives, and potentially step into management roles as the team and company grow.

• Industry Engagement: GoTymeX's commitment to paid seminars, conferences, and courses offers avenues to stay current with UX writing trends, content strategy, and the broader digital product landscape.

📝 Enhancement Note: Challenges are identified based on the role's seniority, the industry (Fintech), and the global operational scope. Growth opportunities are linked to the company's explicit commitment to learning and development and the potential career progression within a growing organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a content strategy for a new fintech feature. How would you ensure it aligns with both user needs and business objectives?" (Focus on structured approach, user research, stakeholder alignment, and measurable outcomes.)

• "How would you establish and maintain content standards and a style guide for a multinational product? What are the key challenges, and how would you overcome them?" (Highlight experience with governance, collaboration, and localization considerations.)

• "Walk us through a time you used data or user feedback to significantly improve product messaging. What was the problem, your solution, and the result?" (Prepare a STAR method answer with specific metrics and quantifiable impact.)

• "Imagine you need to define the brand voice for GoTymeX. What steps would you take, and what key characteristics would you prioritize for a fintech brand?" (Demonstrate understanding of brand strategy, target audience, and industry context.) Company & Culture Questions:

• "What interests you about working in the fintech industry, specifically with GoTymeX?" (Research GoTyme's mission, products, and recent news. Connect your passion for UX writing to their goals.)

• "How do you approach collaboration with designers, product managers, and engineers, especially across different time zones?" (Provide examples of successful cross-functional projects and your communication strategies.)

• "How do you see UX writing contributing to the overall success and growth of a digital banking platform like GoTyme?" (Articulate the strategic value of clear, trustworthy content in building customer confidence and driving adoption.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each showcased project, clearly define the problem, your role, your process (including research, ideation, iteration), the proposed content solutions, and the measurable impact.

• Emphasize Operations: Highlight specific examples of how you've built or maintained content standards, style guides, or content operations processes. This is a key requirement for this role.

• Showcase Collaboration: Point out instances where you worked effectively with other disciplines, explaining your contribution to team synergy.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your work (e.g., conversion rate improvements, reduction in customer support inquiries, user satisfaction scores).

• Be Ready for Deep Dives: Prepare to discuss specific word choices, the rationale behind them, and how they align with user needs and brand strategy.

📝 Enhancement Note: These interview questions and preparation tips are tailored to the Senior UX Writer role, focusing on strategic thinking, content operations, fintech context, and the importance of a strong portfolio, as indicated in the job description.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of your UX writing work for digital products, with a strong emphasis on content operations, style guide development, and cross-functional collaboration. Include case studies with measurable results.

• Tailor Your Resume: Highlight your 4+ years of experience in UX writing/content design, specific achievements in establishing content standards, and proficiency with tools like Figma, Jira, and Confluence. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your approach to content strategy, brand voice, data analysis, and stakeholder collaboration. Be ready to walk through your portfolio projects and discuss your decision-making process.

• Research GoTymeX: Understand their products, target audience, and mission in the fintech space. Prepare to discuss how your skills and values align with their company culture and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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