Senior E-commerce Design Manager

📍 Job Overview

Job Title: Senior E-commerce Design Manager

Company: Goliath

Location: Guildford, England, United Kingdom

Job Type: Full-Time

Category: Creative & Design Operations / GTM Operations

Date Posted: 2026-06-09

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end creation and optimization of all e-commerce visual assets, including pack shots, product imagery, lifestyle assets, and Amazon A+ content, to drive digital shelf presence and conversion.

• Translate complex product features and marketing strategies into compelling, conversion-focused visual storytelling that resonates with target audiences.

• Define, implement, and uphold best practices for visual asset creation and management, ensuring brand consistency, accuracy, and compliance across global e-commerce platforms.

• Collaborate cross-functionally with marketing, product, commercial teams, suppliers, and external partners to align creative output with strategic brand and sales objectives.

• Utilize data-driven insights and platform best practices to continuously test, learn, and refine creative approaches, optimizing visual performance for maximum impact.

📝 Enhancement Note: While the title is Senior E-commerce Design Manager, the responsibilities heavily lean into the operational aspects of GTM (Go-To-Market) strategy, specifically focusing on the visual execution and optimization of the digital shelf. This role requires a blend of creative leadership and operational rigor to manage high-volume asset workflows and ensure compliance with e-commerce platform standards, making it relevant for individuals with a strong GTM operations or visual merchandising operations background.

📈 Primary Responsibilities

• Spearhead the creation of best-in-class pack shots, product imagery, lifestyle assets, and Amazon A+ content, ensuring unwavering consistency, accuracy, and compliance across all Stock Keeping Units (SKUs) for a robust digital shelf presence.

• Translate intricate product features and overarching marketing strategies into clear, engaging, and conversion-focused visual storytelling that drives consumer engagement and purchase decisions.

• Own the complete project lifecycle from concept ideation through to final asset delivery, encompassing detailed briefing, art direction, execution, meticulous retouching, rigorous final quality assurance (QA), and efficient asset distribution.

• Establish and rigorously maintain best practices for all visual imagery and creative assets, setting a high standard for quality and efficiency within the team.

• Guarantee that all created assets adhere strictly to Amazon and other retailer-specific guidelines, proactively monitoring and adapting to platform changes to maintain compliance.

• Manage and art direct internal or external product photoshoots, ensuring that all outputs are strategically optimized for effective e-commerce application and performance.

• Execute advanced retouching, compositing, and enhancement of imagery to produce premium, realistic, and commercially effective visuals that elevate product perception.

• Foster strong collaborative relationships with marketing, product management, commercial sales teams, external suppliers, photographers, and other external partners to ensure creative output is perfectly aligned with brand vision and sales targets.

• Drive a culture of continuous improvement by consistently testing, analyzing performance insights, and refining creative approaches based on data and platform best practices.

• Provide guidance, support, and mentorship to junior team members, instilling high standards of quality, efficiency, and creative excellence in all team endeavors.

📝 Enhancement Note: The responsibilities highlight a significant operational component, focusing on workflow management, quality control, compliance adherence, and cross-functional coordination, which are core to GTM operations. The emphasis on "high-volume asset workflows" and "asset delivery" points to a need for process efficiency and robust asset management systems.

🎓 Skills & Qualifications

Education: Degree-level qualification in Graphic Design or an equivalent practical qualification demonstrating a strong foundation in visual arts and design principles.

Experience: 5+ years of progressive experience within the creative sector, with a specialized and proven focus on e-commerce and digital retail environments.

Required Skills:

• Strong Portfolio: A compelling portfolio demonstrating expertise in creating pack shots, product imagery, lifestyle visuals, and sophisticated Amazon A+ / enhanced e-commerce content.

• Expert Photoshop Skills: Master-level proficiency in Adobe Photoshop and advanced image manipulation techniques, including retouching, compositing, and color correction.

• E-commerce & Branding Acumen: Deep understanding of branding systems, digital retail environments, and the direct impact of visual design on click-through rates, conversion rates, and overall product performance.

• Workflow Management: Proven ability to manage high-volume asset workflows efficiently without compromising on quality, accuracy, or brand integrity.

• Detail Orientation: Exceptional attention to detail, with a meticulous focus on product consistency, compliance adherence, and presentation standards.

• Strategic Communication: Ability to confidently present and articulate creative decisions, substantiating them with strong commercial rationale and user-centric insights.

• Organizational Proficiency: Strong organizational and project management skills, with a demonstrated ability to prioritize tasks effectively and multitask successfully in fast-paced, dynamic environments.

Preferred Skills:

• AI Design Tool Proficiency: Experience utilizing AI tools and workflows for the creation, enhancement, or retouching of photography and graphic assets.

• Digital Production Pipelines: Advanced knowledge of digital production pipelines, file optimization techniques, efficient asset delivery processes, and structured asset management systems.

• Conversion-Centred Design: Strong grasp of conversion-centered design principles, effective image hierarchy, typography, infographic design, and mobile-first content strategies.

• Global Market Experience: Experience working with and adapting assets for global markets, understanding localization nuances and regional compliance.

• Motion Design/Video Editing: Desirable experience in motion design or video editing to enhance multimedia content capabilities.

📝 Enhancement Note: The requirements emphasize a strong blend of creative expertise and operational capabilities. The "high-volume asset workflows" and "digital production pipelines" point to a need for candidates who understand process efficiency and scalability, crucial for GTM operations. The mention of AI tools suggests an openness to innovative, technology-driven approaches in asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Asset Showcase: A curated selection of high-impact pack shots, detailed product imagery, and engaging lifestyle photos that demonstrate an understanding of product presentation for online retail.

• Amazon A+ / Enhanced Content Examples: Specific case studies or examples of Amazon A+ content or similar enhanced brand content that illustrate strategic visual storytelling, feature explanation, and conversion optimization.

• Process Workflow Documentation: Visual representations or descriptions of your creative process, from initial brief to final asset delivery, highlighting project management and quality assurance steps.

• Performance Impact Evidence: Examples where your visual assets demonstrably led to improved e-commerce performance metrics (e.g., increased conversion rates, reduced bounce rates, higher click-through rates), with quantifiable results if possible.

Process Documentation:

• Workflow Design & Optimization: Ability to document and visualize complex creative workflows for e-commerce asset production, identifying bottlenecks and proposing optimizations for efficiency and quality.

• System Implementation & Automation: Understanding of how creative assets integrate with Digital Asset Management (DAM) systems, PIM (Product Information Management) systems, and e-commerce platforms, potentially including automation for asset delivery or metadata management.

• Measurement & Performance Analysis: Experience in documenting how visual asset performance is tracked, analyzed, and reported, linking creative output to business objectives and ROI.

📝 Enhancement Note: For a role bridging creative and operational functions, the portfolio should not only showcase visual excellence but also demonstrate an understanding of process, efficiency, and impact. Candidates should be prepared to discuss their methodologies for managing creative workflows, ensuring asset quality at scale, and demonstrating the business value of their design contributions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior E-commerce Design Managers in the Guildford, UK region with 5-10 years of experience, the estimated salary range is £50,000 - £70,000 per annum. This range accounts for the hybrid work model, the specialized skill set required, and the strategic importance of the role in driving e-commerce performance.

Benefits:

• Hybrid Work Model: Flexibility to balance remote work with in-office collaboration, promoting work-life integration.

• Pension Scheme: Comprehensive company-sponsored pension plan to support long-term financial security.

• Generous Annual Leave: Ample paid time off to ensure rest and rejuvenation.

• Product Discounts: Employee discounts on Goliath's range of toys and games.

• Professional Development: Opportunities for training, workshops, and attending industry conferences to enhance skills in design, e-commerce, and emerging technologies.

• Health & Wellness Programs: Access to wellness initiatives and support resources.

Working Hours: Approximately 40 hours per week, with a hybrid arrangement that allows for flexibility in scheduling and location, subject to team and project needs.

📝 Enhancement Note: The salary estimate is based on research of similar roles in the UK, considering the specific location (Guildford), experience level (5-10 years), and the hybrid nature of the role. Benefits are standard for a company of this size and industry, with a focus on professional growth and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toys & Games. Goliath operates within a dynamic and consumer-focused industry, requiring a keen understanding of market trends, consumer psychology, and retail merchandising strategies, particularly within the digital space.

Company Size: Goliath has offices in 15 countries and distribution channels reaching over 100 countries, indicating a large, established global organization with a significant operational footprint. This implies a need for standardized processes while allowing for regional adaptations.

Founded: Founded in 1980 by Adi Golad, Goliath has a long history built on the principles of "product is king and innovation is key," suggesting a culture that values quality, creativity, and forward-thinking product development.

Team Structure:

• Operations Focus: This role is likely embedded within a broader Go-To-Market (GTM) or Marketing Operations team, collaborating closely with Brand Marketing, Product Development, and E-commerce Sales teams.

• Creative Hub: The design team likely functions as a central hub for visual asset creation, serving multiple business units and geographical regions.

• Cross-Functional Collaboration: Expect close partnerships with product managers, marketing specialists, e-commerce channel managers, and external agencies/photographers.

Methodology:

• Data-Driven Design: Emphasis on using performance insights and user data to inform creative decisions and optimize visual asset effectiveness.

• Agile Workflow: Potential adoption of agile methodologies for managing creative projects, allowing for flexibility and rapid iteration in response to market feedback and platform changes.

• Brand Consistency: Rigorous adherence to brand guidelines and visual standards across all touchpoints to maintain a cohesive brand identity.

Company Website: https://www.goliathgames.com/

📝 Enhancement Note: The company's long-standing presence and global reach suggest a mature operational infrastructure. The "product is king" philosophy implies that visual representation of products is paramount, making this design role critical for sales and brand perception.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Managerial role, indicating a leadership position responsible for strategic oversight of e-commerce visual asset creation and optimization. It requires not only advanced creative skills but also project management, team mentorship, and the ability to influence cross-functional stakeholders.

Reporting Structure: The Senior E-commerce Design Manager likely reports to a Director or VP of Marketing, E-commerce, or GTM Operations. They will manage a team of designers and/or external creative resources, acting as the primary point person for all visual asset needs related to online sales channels.

Operations Impact: This role has a direct and significant impact on revenue by optimizing the visual presentation of products online. Effective e-commerce design directly influences customer perception, click-through rates, conversion rates, and ultimately, sales performance on platforms like Amazon and other retailer websites. The role is integral to the GTM strategy by ensuring visual assets are compelling, compliant, and commercially effective.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a Director-level role overseeing a larger creative or digital marketing operations team, with broader strategic responsibilities.

• Specialization Development: Deepen expertise in specific areas such as advanced AI-driven visual creation, e-commerce platform optimization strategies, or global digital merchandising.

• Cross-Functional Mobility: Opportunities to move into related GTM or e-commerce strategy roles, leveraging a deep understanding of visual merchandising and its impact on sales.

• Mentorship & Training: Develop leadership skills by mentoring junior designers and contributing to the company's talent development programs.

📝 Enhancement Note: The "Senior" title and focus on strategic output (optimizing conversion, managing workflows) suggest this role is a key contributor to the GTM operational success. Growth potential is strong, particularly for those who can demonstrate a quantifiable impact on revenue and operational efficiency.

🌐 Work Environment

Office Type: Hybrid work environment, combining remote flexibility with in-office collaboration. This suggests a modern approach to work, balancing individual focus time with team synergy and strategic planning sessions.

Office Location(s): Based in Guildford, England, United Kingdom. This location will serve as a hub for in-office meetings, team collaboration, and potentially photoshoots. Proximity to London may also offer access to a wider talent pool and industry events.

Workspace Context:

• Collaborative Hub: The office space will likely facilitate team meetings, brainstorming sessions, and cross-functional project discussions, fostering a dynamic creative environment.

• Technology Enabled: Access to industry-standard design software, hardware, and potentially advanced creative tools, including AI-powered solutions.

• Team Interaction: Opportunities for direct interaction with marketing, product, and sales teams, enabling a holistic understanding of business objectives and challenges.

Work Schedule: The standard 40-hour work week is complemented by the hybrid model, offering flexibility. This allows operations professionals to manage their time effectively, dedicating focused periods to deep work (e.g., complex retouching, workflow analysis) and collaborative periods for team alignment and strategic planning.

📝 Enhancement Note: The hybrid nature of this role is a key aspect for operations professionals to consider, as it requires strong self-discipline for remote work and effective communication skills to maintain team cohesion and operational continuity when not physically co-located.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess foundational skills, relevant experience, and alignment with the role's creative and operational demands.

• Creative/Technical Assessment: A practical exercise or in-depth portfolio review focusing on Photoshop skills, e-commerce visual strategy, and ability to translate product features into compelling visuals. This may include a case study presentation.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product, and E-commerce teams to evaluate collaboration, communication, and strategic alignment.

• Managerial Interview: Discussion with the hiring manager to assess leadership potential, team management approach, and fit with Goliath's culture and operational ethos.

Portfolio Review Tips:

• Showcase Process & Impact: Go beyond just displaying final images. Include explanations of your creative process, the challenges you faced, the solutions you implemented, and – crucially – the quantifiable impact your visuals had on e-commerce performance.

• Highlight E-commerce Specificity: Ensure your portfolio prominently features examples of pack shots, Amazon A+ content, and other digital retail assets. Demonstrate your understanding of platform-specific requirements and conversion-centered design principles.

• Demonstrate Technical Proficiency: Be prepared to discuss your mastery of Photoshop and any AI tools used, showcasing complex retouching, compositing, or asset generation techniques.

• Tailor to Goliath: Research Goliath's current product lines and e-commerce presence. If possible, subtly tailor your presentation to show how your skills could enhance their digital shelf and drive sales for their specific product categories.

Challenge Preparation:

• Workflow Efficiency: Be ready to discuss how you would manage a high volume of asset requests, prioritize tasks, and ensure quality control in a fast-paced environment.

• Problem-Solving Scenarios: Prepare for questions about how you would handle a challenging creative brief, resolve conflicting stakeholder feedback, or adapt to sudden changes in e-commerce platform guidelines.

• Data-Driven Rationale: Practice articulating how you use data and performance metrics to inform your creative decisions and justify your design choices to non-design stakeholders.

📝 Enhancement Note: The emphasis on portfolio review and potential practical exercises suggests that demonstrating tangible skills and a process-oriented approach is critical. Candidates should be prepared to articulate not just what they created, but how they created it and the results it achieved.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required, with a particular emphasis on Adobe Photoshop. This is the core tool for image manipulation, retouching, and asset creation.

• Adobe Illustrator: Likely used for creating infographics, icons, and vector-based graphics essential for e-commerce content.

• Adobe InDesign: Potentially used for layout and design of more complex Amazon A+ content modules or marketing collateral.

Analytics & Reporting:

• E-commerce Platform Analytics: Familiarity with the analytics dashboards of major platforms like Amazon Seller Central (for A+ content performance) and other retailer back-end systems to understand asset performance metrics.

• Web Analytics Tools (e.g., Google Analytics): Understanding how website traffic and conversion data can inform creative decisions and measure the impact of visual assets.

CRM & Automation:

• Digital Asset Management (DAM) Systems: Experience with DAM solutions for organizing, storing, and distributing large volumes of creative assets efficiently.

• Product Information Management (PIM) Systems: Understanding how product data integrates with visual assets for consistent online presentation.

• Project Management Software (e.g., Asana, Trello, Jira): Tools used for task management, workflow tracking, and cross-functional team collaboration on creative projects.

📝 Enhancement Note: While this role is primarily design-focused, strong operational candidates will understand how these creative tools integrate into broader GTM workflows and e-commerce platforms. Familiarity with DAM and project management tools is crucial for managing high-volume asset production and cross-functional collaboration.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, accurate, and compliant visual assets that meet stringent e-commerce standards.

• Data-Informed Creativity: Valuing the use of performance data and consumer insights to guide creative direction and optimize for commercial success.

• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount for achieving shared goals.

• Innovation & Adaptability: Embracing new technologies (like AI tools) and evolving e-commerce best practices to maintain a competitive edge and drive continuous improvement.

• Accountability & Ownership: Taking responsibility for projects from concept to completion, ensuring deadlines are met and objectives are achieved with a proactive, solutions-oriented mindset.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, product, and sales teams to ensure visual assets align with broader business objectives and product strategies.

• Feedback Loop: Encouraging a culture of constructive feedback, both giving and receiving, to refine creative output and improve processes.

• Knowledge Sharing: Promoting the sharing of best practices, new techniques, and performance insights within the design team and across relevant departments.

📝 Enhancement Note: The company's emphasis on innovation and its global presence suggest a culture that values both creative problem-solving and structured operational execution. Candidates should demonstrate an ability to balance creative vision with commercial realities and collaborative teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Asset Management: Effectively managing and delivering a large volume of diverse visual assets (pack shots, lifestyle, A+ content) across numerous SKUs and global markets without sacrificing quality or increasing turnaround times.

• Platform Compliance & Evolution: Staying abreast of constantly changing guidelines and best practices for major e-commerce platforms like Amazon, and quickly adapting creative strategies to maintain compliance and optimize performance.

• Balancing Creative Vision with Commercial Goals: Harmonizing artistic integrity and brand aesthetics with the practical demands of conversion-focused design and strict retailer specifications.

• Cross-Functional Alignment: Navigating diverse stakeholder requirements and feedback from marketing, product, and sales teams to produce cohesive and effective visual assets.

Learning & Development Opportunities:

• Advanced E-commerce Design Techniques: Deepen expertise in conversion-centered design, user experience (UX) principles applied to visual merchandising, and the psychology of online purchasing.

• Emerging Technology Integration: Gain hands-on experience with cutting-edge AI tools for image generation, enhancement, and workflow automation in the creative space.

• Global E-commerce Strategy: Develop a nuanced understanding of international e-commerce market nuances, localization strategies for visual content, and cross-border compliance.

• Leadership & Mentorship Training: Enhance leadership capabilities through managing a team, mentoring junior designers, and contributing to strategic planning within the GTM operations framework.

📝 Enhancement Note: Addressing these challenges requires a blend of creative talent, strong operational discipline, and a commitment to continuous learning, which are hallmarks of successful GTM operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating Amazon A+ content. How do you balance storytelling with product feature highlights to drive conversions?" (Focus on your workflow, data utilization, and understanding of e-commerce best practices).

• "How would you manage a sudden influx of urgent requests for product imagery for a new global product launch, ensuring quality and compliance across multiple regions?" (Prepare to discuss prioritization, resource allocation, and workflow management).

• "Walk us through a time you had to justify a creative decision that was met with resistance from a key stakeholder. How did you use data or commercial rationale to gain buy-in?" (Highlight your communication, negotiation, and data-driven approach). Company & Culture Questions:

• "What excites you about Goliath's product range and the toy/games industry from a design perspective?" (Show research into their products and market).

• "How do you see your role contributing to Goliath's 'product is king and innovation is key' philosophy?" (Connect your design approach to their core values).

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration and maintain team cohesion?" (Focus on communication strategies and proactive engagement). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the objective, your role, the challenges, your process, the solutions, and most importantly, the measurable results (e.g., improved conversion rates, increased engagement).

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the effectiveness of your designs. This is crucial for an operations-minded role.

• Highlight E-commerce Expertise: Emphasize your understanding of online retail dynamics, platform-specific requirements (especially Amazon A+), and conversion-centered design principles.

• Showcase Technical Skills: Be prepared to briefly discuss your proficiency in Photoshop and any AI tools, potentially demonstrating a specific technique or workflow.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also operational efficiency, strategic thinking, and a data-driven approach to design that directly impacts business outcomes.

📌 Application Steps

To apply for this Senior E-commerce Design Manager position:

• Submit your application through the provided link on the Workable platform.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest e-commerce design work, including pack shots, lifestyle imagery, and Amazon A+ content examples. Ensure it highlights your process, technical skills, and quantifiable impact on conversion rates.

• Resume Optimization: Tailor your resume to emphasize the 5+ years of experience in e-commerce and digital retail, highlighting keywords such as "e-commerce design," "Amazon A+ content," "Photoshop," "workflow management," "conversion optimization," and "asset production." Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, your approach to managing high-volume asset workflows, and how you use data to drive design decisions. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research Goliath's brand, product lines, and current e-commerce presence. Understand their mission and values to articulate your fit and how your skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---