Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Normative

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: May 14, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive user-centered design improvements for enterprise product experiences, with a strong emphasis on accessibility and alignment with both user needs and business objectives.

• Conceptualize, design, and develop a comprehensive range of design artifacts, including interactive prototypes, detailed customer journey maps, and end-to-end product interface designs.

• Foster a collaborative environment by working closely within multidisciplinary teams to deliver innovative and effective design solutions.

• Apply a hypothesis-driven design process to solve complex problems, ensuring solutions are outcome-driven and grounded in user research and business opportunities.

📝 Enhancement Note: This role is positioned as a Senior UX Designer with significant responsibilities in product innovation and client-facing engagements. The emphasis on enterprise products, government services, and complex systems suggests a need for a designer who can navigate intricate user flows and stakeholder requirements, applying robust design thinking methodologies within a consulting framework.

📈 Primary Responsibilities

• Lead the design process for enterprise product experiences, ensuring solutions are effective, accessible, and strategically aligned with customer needs and business outcomes.

• Develop a diverse array of design artifacts, including sketches, concepts, interactive prototypes, end-to-end product interface designs, hypotheses, value maps, customer journeys, and detailed reports.

• Conduct and support UX research activities such as workshops, user interviews, and usability testing to gather insights and inform design decisions.

• Synthesize complex information from multiple sources, including subject matter experts and user feedback, to craft cohesive and compelling narratives, visions, and designs.

• Articulate clear business outcomes, goals, and metrics for design opportunities, mapping product features directly to these objectives.

• Apply a deep understanding of interaction design, information architecture, and fundamental visual design principles to create intuitive and engaging user interfaces.

• Understand the technological and business landscapes of client engagements to ensure design solutions are feasible and impactful.

• Collaborate effectively within multidisciplinary teams, bringing empathy, creativity, and a constructive mindset to drive exceptional design experiences and client satisfaction.

• Advocate for and implement accessibility and inclusivity in digital service design, ensuring compliance with WCAG and relevant government accessibility standards.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic thinking, typical of senior roles in a consulting environment. The emphasis on "outcome-driven design" and "hypotheses" points towards a data-informed and results-oriented approach, requiring candidates to demonstrate how their designs impact business goals and user satisfaction.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for senior roles. Equivalent practical experience will also be considered.

Experience: 5+ years of progressive experience in UX Design or Digital Product Design, with a proven track record of delivering impactful user experiences.

Required Skills:

• 5+ years of experience in UX Design or Digital Product Design.

• Experience in a consulting or digital innovation agency environment.

• Experience designing for government services, healthcare, enterprise software, or complex systems.

• Strong product thinking with a user-centered approach and mastery of the hypothesis-driven design process.

• Experience working with design systems for large-scale digital products.

• Demonstrated ability to deliver exceptional user experiences using UX design, design thinking, or human-centered design approaches.

• Proficiency in industry-standard design and collaboration tools, including Figma and Miro, with a willingness to learn new software.

• Demonstrated proficiency in leveraging AI-assisted tools and methodologies to augment team capabilities and drive innovation.

• Strong understanding of and experience with Agile methodologies, Lean UX, and iterative design processes.

• Ability to work collaboratively in a multidisciplinary team environment with developers, product managers, and stakeholders.

• Strong ownership of personal design processes and a solution-oriented mindset.

• Systems thinking to understand broader trends and forces impacting design challenges.

• Knowledge of accessibility standards (WCAG 2.1+), usability best practices, and inclusive design principles.

• Strong written and verbal communication skills, with the ability to present and defend complex design decisions clearly and diplomatically.

• Strong time management and organizational skills, with the ability to prioritize and manage multiple tasks in a deadline-driven environment.

• Comfort with ambiguity and an adaptive mindset for evolving contexts.

Preferred Skills:

• Experience in client-facing roles with direct ownership and accountability for deliverables.

• Experience conducting and synthesizing findings from user interviews and usability testing.

• Familiarity with various research methodologies and their application in different project phases.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, strategic thinking, and soft skills crucial for consulting. The mention of AI-assisted tools signals a forward-thinking approach to design processes. Experience with complex systems and government services is a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating end-to-end UX design process, from problem definition and research to final design and iteration.

• Projects should ideally highlight experience with enterprise software, government services, or complex systems, detailing the specific challenges and constraints.

• Include case studies that clearly articulate the user problem, your role, the design process followed, key decisions made, and the impact of your solutions (quantifiable metrics preferred).

• Demonstrate proficiency in core UX deliverables such as user flows, wireframes, interactive prototypes, and high-fidelity UI designs.

Process Documentation:

• Clearly document the user research methodologies employed (e.g., user interviews, usability testing, persona development) and how insights informed design decisions.

• Illustrate the application of hypothesis-driven design and outcome-based problem-solving within projects.

• Showcase the creation and use of various design artifacts (e.g., customer journey maps, value proposition maps, service blueprints).

• Detail experience with Agile/Lean UX processes and how design integrated into development sprints.

• Provide evidence of collaboration across multidisciplinary teams, including designers, developers, and product managers.

📝 Enhancement Note: A strong portfolio is critical for this role, especially given the consulting nature. Candidates should focus on showcasing their ability to solve complex problems, articulate their process, and demonstrate tangible outcomes, rather than just polished visuals. Experience with AI tools in design should also be considered for inclusion.

💵 Compensation & Benefits

Salary Range: The estimated base salary range for this position in Toronto, Ontario, Canada is $103,000 to $120,000 CAD per year. This range is based on industry benchmarks for Senior UX Designers in the Toronto area, considering the specified experience level and the nature of the role within a consulting firm. Actual compensation will be determined by individual qualifications, experience, and alignment with market data.

Benefits:

• Professional Development: Access to learning resources, training programs, and potentially conference attendance to enhance skills and knowledge.

• Career Growth Opportunities: Clear pathways for advancement within the company, with opportunities to take on more complex projects and leadership roles.

• Commitment to Well-being: Support for a sustainable work-life balance and resources focused on employee well-being.

• Remote Work Flexibility: The ability to work from anywhere within Canada, promoting autonomy and work-life integration.

• Meaningful Impact: Opportunity to work on challenging projects that drive significant innovation and positively impact users and businesses.

Working Hours: The standard workweek is approximately 40 hours. Candidates are required to be available during core collaboration hours (10:30 am - 6:30 pm EST) to align with team and client needs. Flexibility is provided, but consistent availability during these times is essential for effective teamwork and client engagement.

📝 Enhancement Note: The salary range has been estimated based on the provided AI salary data and regional cost of living for Toronto. The benefits listed are directly extracted from the job description's emphasis on professional growth and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting / Digital Product Design. Normative operates at the intersection of strategy, product design, and technology, focusing on solving complex problems for clients through human-centered design.

Company Size: Normative is a fully remote team, likely comprising a specialized group of professionals rather than a large corporate structure. This suggests a lean, agile, and highly collaborative work environment.

Founded: The founding date is not specified, but the company's focus on solving "valuable problems through human-centered design consulting" and operating at the "intersection of strategy, product design, and technology" indicates a modern, innovation-driven organization.

Team Structure:

• The UX design team is integrated within multidisciplinary project teams, working alongside strategists, developers, product managers, and potentially client stakeholders.

• It's a collaborative, client-facing structure where individual contributors have significant ownership and accountability.

Methodology:

• Outcome-Driven Design: Focus on solving problems with designs that directly contribute to measurable business outcomes and user goals.

• Human-Centered Design: A consistent application of user research, empathy, and iterative testing to ensure solutions meet user needs effectively.

• Hypothesis-Driven Approach: Using research and data to form testable hypotheses that guide design and development efforts.

• Systems Thinking: Analyzing challenges within their broader context to create holistic and sustainable solutions.

• Agile & Lean UX: Integrating design processes within iterative development cycles to ensure flexibility and rapid feedback.

Company Website: https://normative.io/

📝 Enhancement Note: The company culture is described as highly autonomous, collaborative, and focused on impact. This suggests a work environment for self-starters who thrive in complex, results-oriented settings and value continuous learning and direct contribution.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior UX Designer. It signifies a mid-to-senior level position where individuals are expected to lead design initiatives, mentor junior designers (implicitly), manage complex projects autonomously, and contribute strategically to client engagements. The scope includes end-to-end design ownership and a significant degree of accountability.

Reporting Structure: While not explicitly detailed, senior designers in consulting firms typically report to a Design Lead, Director, or Head of Design. They would also work closely with Project Managers and client-side counterparts on a day-to-day basis.

Operations Impact: The Senior UX Designer at Normative has a direct impact on client success by delivering innovative and effective design solutions. This role influences product strategy, user adoption, client satisfaction, and ultimately, the business outcomes achieved by Normative's clients. The ability to articulate business outcomes and map features to goals underscores this impact.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead UX Designer, Design Manager, or Principal Designer role, taking on more strategic oversight and team leadership responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas like enterprise design, government digital services, accessibility, or AI-assisted design.

• Client Relationship Management: Develop stronger client-facing skills, potentially leading to roles with more direct client strategy involvement.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design practice within Normative.

📝 Enhancement Note: The career path for a Senior UX Designer in a consulting firm like Normative typically involves increasing levels of project ownership, client influence, and leadership. The focus on "solving hard problems" and "driving innovation" suggests a growth trajectory tied to tackling increasingly complex and impactful design challenges.

🌐 Work Environment

Office Type: Normative operates as a fully remote team. This means there is no central physical office for day-to-day work. Collaboration and communication are managed through digital tools and scheduled virtual interactions.

Office Location(s): While the team is remote, candidates must be located in Canada and available during specific core hours (10:30 am - 6:30 pm EST). This implies a focus on asynchronous communication supplemented by synchronous meetings within a defined time zone alignment.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on tools like Figma, Miro, and communication platforms (e.g., Slack, Teams) for teamwork and project execution.

• Autonomy and Flexibility: The remote setup offers significant autonomy in managing one's workspace and schedule, within the bounds of required collaboration hours.

• Focus on Output: The emphasis is on delivering high-quality work and achieving project outcomes, rather than on traditional office-based collaboration.

Work Schedule: The role requires approximately 40 hours per week. A key requirement is availability during core collaboration hours (10:30 am - 6:30 pm EST) to facilitate synchronous meetings, workshops, and real-time problem-solving with colleagues and clients across Canada. This schedule balances flexibility with the need for effective team interaction.

📝 Enhancement Note: The fully remote nature of Normative necessitates strong self-discipline and communication skills. The requirement for specific core hours indicates a structured approach to remote work, ensuring team cohesion and client responsiveness despite geographical distribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess alignment with role requirements and company values.

• Skills-Based Interview: Discussion focusing on UX design process, problem-solving methodologies, and experience with relevant tools and systems (e.g., Figma, Miro, WCAG). Expect questions around hypothesis-driven design and outcome articulation.

• Portfolio Presentation: A dedicated session where candidates present 1-2 key projects from their portfolio, detailing their process, challenges, decisions, and outcomes. This is a critical stage to assess design thinking and communication.

• Team/Culture Fit Interview: Conversation with team members or hiring managers to evaluate collaboration style, adaptability, and alignment with Normative's culture of autonomy and high accountability.

• Final Interview: Potentially a discussion with a senior leader to finalize assessment on strategic thinking and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in enterprise design, complex systems, and user-centered problem-solving. Prioritize case studies with clear problem statements, detailed process, and measurable impact.

• Tell a Story: Structure your portfolio presentations to narrate your design journey. Clearly articulate the "why" behind your decisions and the "what" of your outcomes. Use visuals effectively to support your narrative.

• Highlight Process & Impact: Emphasize your design process, including research, ideation, iteration, and collaboration. Quantify results whenever possible (e.g., improved conversion rates, reduced task completion times, increased user satisfaction scores).

• Demonstrate WCAG & Systems Thinking: Explicitly show how you've applied accessibility standards and systems thinking in your projects.

• Be Prepared for AI Discussion: Since AI tools are mentioned, be ready to discuss how you've used or envision using AI in your UX workflow.

Challenge Preparation:

• Design Exercise: Be prepared for a hypothetical design challenge, which might involve analyzing a complex problem, proposing a solution, or critiquing an existing design. Focus on demonstrating your thought process, not just the final output.

• Communication Practice: Rehearse articulating your design decisions and rationale clearly and concisely. Practice presenting complex information in an accessible manner for diverse audiences.

• Company Research: Understand Normative's mission, values, and the types of clients/projects they undertake. This will help tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, communication, and cultural fit. A strong portfolio presentation is paramount, and candidates should be prepared to discuss their process and impact in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaborative design work. Proficiency is essential for creating high-fidelity mockups and interactive prototypes.

• Miro: A key tool for collaborative ideation, workshops, journey mapping, brainstorming, and visualizing complex systems and workflows.

• AI-Assisted Tools: Proficiency or familiarity with AI tools that can augment design capabilities, such as for content generation, user research analysis, or rapid prototyping.

Analytics & Reporting:

• While specific tools aren't listed, familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and user behavior tracking tools (e.g., Hotjar, FullStory) is beneficial for understanding user data and informing design decisions.

CRM & Automation:

• Not directly specified as a primary requirement for UX design, but understanding how designs integrate with CRM systems (e.g., Salesforce) and automation platforms (e.g., Marketo, HubSpot) can be advantageous, especially for enterprise product design.

• Familiarity with project management and workflow tools (e.g., Jira, Asana) is also common in cross-functional teams.

📝 Enhancement Note: The emphasis is on core design and collaboration tools, with a notable inclusion of AI-assisted tools, indicating an evolving and modern approach to design workflows. Proficiency in Figma and Miro is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Human-Centered Design: A foundational value, ensuring that user needs and experiences are at the forefront of all design decisions.

• Outcome-Driven: A commitment to delivering designs that achieve measurable business and user goals, not just aesthetic appeal.

• Collaboration & Transparency: High trust and open communication are encouraged, fostering a team environment where ideas are shared freely and constructive feedback is valued.

• Autonomy & Accountability: Team members are empowered to own their work and drive results, with a high degree of personal responsibility.

• Curiosity & Continuous Learning: A drive to explore new ideas, technologies (like AI in design), and methodologies to continuously improve skills and deliver innovative solutions.

• Bravery & Directness: Encouraging team members to be bold in their ideas and direct in their communication, while maintaining a positive and constructive mindset.

Collaboration Style:

• Multidisciplinary Teamwork: Working closely with strategists, developers, product managers, and clients in a highly integrated manner on projects.

• Client-Facing Engagements: A significant portion of collaboration involves direct interaction with clients to understand needs, present designs, and gather feedback.

• Virtual Collaboration: Leveraging digital tools for real-time and asynchronous collaboration, facilitated by clear communication protocols and scheduled interactions.

• Feedback-Rich Environment: Encouraging a culture where constructive feedback is regularly exchanged to refine designs and processes.

📝 Enhancement Note: Normative's culture appears to be built around empowered individuals who can work independently but also thrive in collaborative, results-oriented settings. The values emphasize both individual drive and team synergy, with a strong focus on client success and innovative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: Dealing with intricate user needs, technical constraints, and business requirements inherent in enterprise and government systems.

• Ambiguity: Thriving in environments where project scope or requirements may evolve, requiring adaptability and resilience.

• Client Management: Effectively managing client expectations, communicating complex design decisions, and building strong stakeholder relationships.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

• Integrating AI: Exploring and effectively integrating AI tools into the design process to enhance efficiency and innovation, while maintaining human oversight.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in specific areas of UX, such as complex system design, accessibility, or emerging technologies.

• Strategic Thinking: Developing a stronger understanding of business strategy and how design contributes to overarching organizational goals.

• Client Relationship Building: Enhancing skills in stakeholder management, negotiation, and client consultation.

• Leadership and Mentorship: Opportunities to lead projects, mentor junior designers, and contribute to the growth of the design practice.

• Exposure to Diverse Industries: Working on a variety of projects across different sectors (government, healthcare, enterprise software) to broaden experience.

📝 Enhancement Note: The challenges presented are typical for senior roles in consulting, emphasizing problem-solving, adaptability, and strong interpersonal skills. The growth opportunities are geared towards expanding expertise, leadership, and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used a hypothesis-driven approach to solve a complex UX problem. What was your hypothesis, how did you test it, and what were the results?"

• "How do you balance user needs with business objectives and technical constraints in enterprise design? Provide an example."

• "Walk me through a project where you had to synthesize multiple, potentially conflicting, inputs (e.g., user feedback, stakeholder opinions, technical limitations) into a cohesive design. How did you manage this?"

• "How would you approach designing for accessibility in a complex government system? What standards would you prioritize and why?"

Company & Culture Questions:

• "What interests you most about Normative's approach to human-centered design and consulting?"

• "How do you align with a culture of high autonomy and high accountability?"

• "Describe your preferred collaboration style within a remote, multidisciplinary team."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your specific role and contributions, the process you followed (research, ideation, testing, iteration), key decisions, and the measurable impact or outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "reduced task completion time by X%", "increased user satisfaction by Y%", "achieved Z% compliance with WCAG").

• Showcase Process, Not Just Polish: Be prepared to discuss your thought process, trade-offs made, and how you iterated based on feedback or testing. Wireframes, user flows, and early concepts are as important as final mockups.

• Highlight Collaboration: Explain how you worked with other team members (developers, product managers, other designers) and stakeholders.

• Address Client Context: If possible, frame your case studies in a way that reflects the types of challenges Normative tackles (e.g., complex systems, government services).

📝 Enhancement Note: Be ready to discuss your experience with AI in design, as it's explicitly mentioned in the job description. Demonstrating how you apply design thinking, systems thinking, and accessibility principles to complex problems will be key.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Normative's BambooHR careers page.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of experience in UX/Product Design, specifically mentioning experience in consulting, enterprise software, government services, or complex systems. Use keywords from the job description like "hypothesis-driven design," "outcome-driven," "WCAG," "Figma," and "Miro."

• Prepare Your Portfolio: Curate your strongest projects that showcase your end-to-end design process, problem-solving skills, and impact. Ensure it clearly demonstrates your proficiency in Figma, Miro, accessibility standards, and ideally, your experience with complex systems.

• Practice Your Presentation: Rehearse presenting 1-2 key portfolio case studies, focusing on clear articulation of the problem, your process, decisions, and outcomes. Be prepared to discuss your experience with AI in design.

• Research Normative: Understand their mission, values, and their focus on human-centered design consulting. This will help you tailor your application and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.