Senior UI UX Designer, Sports

📍 Job Overview

Job Title: Senior UI/UX Designer, Sports

Company: bet365

Location: Stoke-on-Trent, England, United Kingdom

Job Type: Full-time

Category: Product Design / UI/UX Operations

Date Posted: 2026-09-08

Experience Level: Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual definition and user experience for bet365's global Sports Product, ensuring it remains at the industry's forefront.

• Create intuitive, engaging, and seamless user journeys across all digital platforms, from initial concept to high-fidelity prototypes.

• Collaborate closely with Lead Sports Designers, stakeholders, and Developers to conceptualize, iterate, and realize innovative features and functionalities.

• Uphold and evolve design systems, style guides, and visual consistency across the product suite.

• Contribute to a culture of design excellence, continuous learning, and proactive problem-solving within the Design and UX department.

📝 Enhancement Note: While the role is Senior UI/UX Designer, the responsibilities and context heavily lean into Product Design Operations, focusing on the systematic creation and refinement of user experiences for a large-scale digital product. The emphasis on design systems, collaboration with development, and maintaining consistency aligns with operationalizing design processes.

📈 Primary Responsibilities

• Visually define and refine the user experience for the global Sports Product across all digital platforms.

• Create intuitive and engaging user journeys that enhance product usability and user satisfaction.

• Collaborate with Lead Sports Designers and stakeholders to evolve features and bring new concepts to life.

• Utilize Figma (or similar tools) to iterate on high-fidelity designs and functional prototypes.

• Partner with Developers to ensure seamless implementation of designs and interactive elements.

• Maintain and evolve style guides and design systems to guarantee visual consistency and brand integrity.

• Restructure content and information architecture to improve clarity, usability, and overall user flow.

• Explore and conceptualize innovative design ideas, translating them into functional and aesthetically pleasing user experiences.

• Conduct thorough design exploration, accounting for various scenarios, edge cases, and platform specificities.

• Iterate designs based on constructive feedback, user testing insights, and evolving project requirements.

• Monitor and integrate the latest design trends, techniques, and technologies to maintain a competitive edge.

• Clearly present design rationale, user flows, and interaction concepts during project meetings and walkthroughs.

• Adapt designs positively and proactively to changing requirements and new innovative ideas.

📝 Enhancement Note: The responsibilities highlight a strong focus on process execution and iteration, characteristic of operations roles. The emphasis on maintaining style guides, collaborating with developers for implementation, and adapting designs based on feedback points to a structured, operational approach to design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically preferred for senior roles, though extensive experience and a strong portfolio can often substitute formal education.

Experience: 5-10 years of experience in product design, UI design, or UX design, with a proven track record of delivering high-quality digital products, especially within the sports or gaming industry.

Required Skills:

• Senior-level product or UI/UX design background with a comprehensive portfolio demonstrating high-quality work and impact.

• Advanced proficiency in Figma, Sketch, or similar industry-standard design software for creating high-fidelity designs and interactive prototypes.

• Deep understanding of design systems, their implementation, and maintenance for scalability and consistency.

• Strong grasp of visual storytelling, core design principles, and their application in creating engaging user experiences.

• Exceptional eye for detail and an unwavering commitment to design excellence and pixel-perfection.

• Proven ability to conceptualize, innovate, and execute creative ideas into functional user interfaces.

• Proactive and agile approach to problem-solving, with a strong capacity for continuous learning and adaptation.

• Excellent organizational skills and the ability to effectively prioritize and manage multiple tasks in a fast-paced environment.

• Experience in restructuring content and information architecture to enhance clarity and usability. Preferred Skills:

• Experience within the sports betting, online gaming, or a related fast-paced digital entertainment industry.

• Familiarity with user research methodologies and the ability to translate insights into design decisions.

• Experience in developing and maintaining comprehensive style guides and design pattern libraries.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate effective collaboration with engineering teams.

• Experience with animation and micro-interaction design to enhance user engagement.

• Ability to mentor junior designers and contribute to team-wide design process improvements.

📝 Enhancement Note: The requirements emphasize a blend of creative design skills and operational execution. The need for proficiency in design systems, collaboration with developers, and maintaining consistency points to an operational mindset, where design processes are crucial for large-scale product delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of high-quality UI/UX design projects, with a strong emphasis on user experience and visual execution.

• Demonstrations of complex user flows and interaction designs, illustrating how user journeys were mapped and optimized.

• Case studies detailing the design process, including problem identification, ideation, iteration, and final solution, with a focus on impact.

• Examples of work within a design system framework, highlighting contributions to or utilization of design components and patterns.

• Prototypes (interactive mockups) that effectively communicate user interactions and design concepts, preferably created in Figma or similar tools.

• Projects that showcase the ability to translate business requirements into cohesive, functional, and visually appealing designs. Process Documentation:

• Evidence of experience in defining and adhering to design processes, including concept exploration, iteration, and feedback incorporation.

• Examples of how design systems and style guides were used or contributed to, demonstrating an understanding of scalable design operations.

• Documentation of collaboration with development teams, illustrating how design handoffs and implementation feedback loops were managed.

• Case studies that clearly articulate the problem, the proposed solution, the design rationale, and the measurable impact or outcomes.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates not just design output but also the process, system usage, and collaboration with development is critical. This aligns with an operations perspective where repeatable processes and system integration are key to efficient and consistent product delivery.

💵 Compensation & Benefits

Salary Range: For a Senior UI/UX Designer in Stoke-on-Trent, England, with 5-10 years of experience, the estimated salary range is typically between £50,000 and £75,000 per annum. This range is based on industry benchmarks for senior design roles in the UK technology and digital sector, considering the company's size and the specialized nature of the sports product.

Benefits:

• Hybrid work from home policy, offering flexibility and work-life balance.

• Comprehensive health and dental insurance plans.

• Generous pension scheme contributions.

• Opportunities for professional development, training, and attending industry conferences.

• Generous holiday allowance, with potential for increased entitlement based on tenure.

• Employee assistance programs and wellness initiatives.

• Opportunities to work on a leading global product with significant user impact.

• Potential for performance-based bonuses.

Working Hours: 40 hours per week, typically operating on a standard day shift pattern. While the role is hybrid, specific days in the office may be required for collaborative sessions and team meetings, as per company policy.

📝 Enhancement Note: Salary estimation is based on typical UK market rates for senior-level design professionals in comparable industries and locations. The benefits listed are standard for large, established companies in the tech/gaming sector in the UK. The working hours are derived from the provided input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gambling and Gaming. bet365 operates as a global leader in this dynamic and highly regulated industry, known for its technological innovation and extensive sports coverage.

Company Size: Over 10,000 employees. This signifies a large, established organization with complex operational structures, extensive resources, and a significant global footprint.

Founded: 2000. With over two decades of operation, bet365 has a mature business model, a well-established market position, and a history of innovation, particularly in live betting.

Team Structure:

• The Design and UX department is responsible for defining the visual language and user journeys across all digital platforms.

• This role sits within the Product Design Team, specifically focusing on the global Sports Product.

• The team likely comprises Lead Sports Designers, Senior UI/UX Designers, UI/UX Designers, and potentially UX Researchers.

• Collaboration is expected with Product Managers, Developers, and other key stakeholders involved in the Sports Product lifecycle.

• Reporting structure likely involves reporting to a Lead Sports Designer or a Head of Product Design. Methodology:

• Data-Driven Design: While not explicitly stated, a company of bet365's scale and focus on user engagement likely employs data analytics to inform design decisions, A/B testing, and user behavior analysis.

• Agile Development: Given the fast-paced nature of the industry and software development, an agile methodology is highly probable for feature development and iteration.

• User-Centricity: The emphasis on creating intuitive and engaging experiences suggests a strong focus on user needs and journey mapping.

• Iterative Design: The role involves iterating on designs based on feedback and evolving requirements, a core aspect of agile product development.

Company Website: https://www.bet365.com/ / https://www.bet365careers.com/

📝 Enhancement Note: The company context points to an environment with high stakes, rapid iteration, and a need for robust, scalable design solutions. The operations aspect comes from managing design for a massive user base and complex product ecosystem.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Design. This level signifies a highly experienced individual contributor expected to lead design efforts on significant product areas, mentor junior designers, and contribute to the strategic direction of design operations.

Reporting Structure: The Senior UI/UX Designer will likely report to a Lead Sports Designer or a Design Manager within the Product Design Team. This individual will collaborate extensively with Product Managers, Developers, and potentially other cross-functional teams involved in the Sports Product.

Operations Impact: The role has a direct impact on the user experience of millions of customers, influencing engagement, satisfaction, and ultimately, the company's revenue. By ensuring intuitive, visually appealing, and seamless interfaces for the Sports Product, this role directly contributes to customer retention and acquisition in a highly competitive market. Operationalizing design excellence is key to maintaining this impact.

Growth Opportunities:

• Leadership in Design: Potential to advance into Lead Designer or Design Manager roles, overseeing larger teams and strategic design initiatives.

• Specialization: Deepen expertise in specific areas like sports product design, interaction design for high-frequency transactions, or advanced prototyping.

• Cross-Functional Mobility: Opportunities to move into Product Management or broader GTM (Go-To-Market) operations roles by leveraging a deep understanding of product, user needs, and development processes.

• Mentorship: Opportunity to mentor junior designers, contributing to the development of the design team's overall capabilities and operational efficiency.

• Continuous Learning: Access to training, conferences, and resources to stay abreast of the latest trends in UI/UX, product design, and relevant technologies, supporting ongoing skill enhancement.

📝 Enhancement Note: The growth analysis focuses on how a senior design role contributes to operational excellence and how that can translate into broader career advancement within a large organization like bet365.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of remote work and in-office presence, designed to balance flexibility with the benefits of in-person collaboration.

Office Location(s): bet365 House, Media Way, Stoke-on-Trent, England, United Kingdom. This is the primary headquarters, suggesting a well-resourced and established physical workspace.

Workspace Context:

• Collaborative Hub: The Stoke-on-Trent office likely serves as a central hub for team meetings, workshops, and in-person brainstorming sessions, fostering strong team cohesion.

• Modern Facilities: Expect modern office amenities and technology infrastructure to support design workflows, including high-speed internet, comfortable workstations, and meeting rooms equipped for presentations.

• Team Interaction: The hybrid model encourages intentional in-person interaction with colleagues, fostering a strong sense of community and facilitating seamless collaboration on design challenges.

• Design Tools: Access to necessary design software (Figma, Sketch) and hardware will be provided or expected as part of the setup.

Work Schedule: Standard business hours (likely Monday-Friday, 9 AM - 5 PM), with a 40-hour work week. The hybrid arrangement allows for some flexibility in structuring the work week, with specific in-office days likely coordinated by the team.

📝 Enhancement Note: The hybrid work environment requires a proactive approach to communication and collaboration, which is a key operational skill for remote and distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess suitability and experience.

• Portfolio Presentation & Technical Interview: A session where you will present key projects from your portfolio, discuss your design process, and answer technical questions about UI/UX principles, design systems, and your proficiency with tools like Figma. Expect challenges related to conceptualizing solutions for sports-related user journeys.

• Stakeholder/Team Interviews: Meetings with Lead Designers, Product Managers, and potentially Developers to assess your collaboration style, problem-solving approach, and cultural fit. Discussions may revolve around how you operationalize design within a team and contribute to product strategy.

• Final Interview: Potentially with senior leadership to discuss overall fit, strategic thinking, and long-term contributions.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your senior-level skills, particularly those relevant to digital products with high user engagement or complex functionality.

• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process (ideation, iteration, prototyping), the tools used, and the outcome or impact. Use data and metrics where possible.

• Highlight Process & Systems: Explicitly demonstrate your understanding and application of design systems, style guides, and collaborative workflows with developers. Show how you ensure consistency and scalability.

• Focus on Sports/Gaming: If possible, include projects related to sports, gaming, or high-transaction digital platforms to demonstrate domain relevance.

• Figma Proficiency: Be prepared to walk through your Figma files, showcasing your file structure, component usage, and prototyping capabilities.

• Be Ready for Challenges: Anticipate questions about how you'd approach designing for specific sports betting scenarios or improving existing features.

Challenge Preparation:

• Design Exercise: You may be given a short design challenge to complete within a set timeframe, either pre-interview or during an interview. This could involve sketching out user flows or wireframes for a new feature.

• Problem-Solving Scenarios: Prepare to discuss how you would tackle design problems related to user engagement, conversion, or information overload within a sports context.

• System Thinking: Be ready to discuss how you would contribute to or maintain a design system for a product as complex as bet365's Sports offering.

📝 Enhancement Note: The interview preparation section is tailored to emphasize how a candidate can showcase their operational design capabilities, not just their creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating high-fidelity designs, interactive prototypes, and collaborating within design teams. Proficiency expected at a senior level.

• Sketch: An alternative industry-standard design tool. Familiarity with either Figma or Sketch is crucial.

• Adobe Creative Suite (Photoshop, Illustrator): May be used for asset creation, image manipulation, or complex visual design tasks.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Adobe Analytics): While not directly a design tool, understanding how to interpret user data and analytics is vital for informing design decisions and measuring impact.

• User Feedback Tools (e.g., Hotjar, UserTesting.com): Familiarity with tools that gather qualitative and quantitative user insights.

CRM & Automation: Not directly applicable to the UI/UX Designer role, but an understanding of how design impacts user journeys within CRM or marketing automation systems might be beneficial for broader GTM context.

📝 Enhancement Note: The focus is on the core design tools used for creating and iterating on user interfaces and experiences, highlighting their operational role in the product development lifecycle.

👥 Team Culture & Values

Operations Values:

• Excellence & Innovation: A drive to constantly improve and push boundaries, reflected in the quality of design and the pursuit of novel solutions.

• Customer Focus: A commitment to understanding and serving the needs of millions of users, ensuring experiences are intuitive and engaging.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Data-Driven Decision Making: Utilizing insights from user data and analytics to inform design choices and measure success.

• Efficiency & Scalability: Designing solutions that are not only visually appealing but also robust, maintainable, and scalable for a global user base.

Collaboration Style:

• Cross-Functional Integration: Actively working with Product Managers, Developers, QA, and other stakeholders to ensure alignment and smooth execution from concept to launch.

• Open Feedback Culture: Willingness to give and receive constructive feedback on designs to foster continuous improvement and collective learning.

• Agile Iteration: Embracing an iterative approach where designs are refined based on feedback, testing, and evolving project needs.

• Knowledge Sharing: Proactively sharing insights, best practices, and design patterns with the team to elevate the collective skill set and operational efficiency.

📝 Enhancement Note: The culture and values are framed through an operations lens, emphasizing how these principles translate into practical application within a design and development context.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Designing for millions of users across multiple platforms for a product as feature-rich as sports betting presents significant UX and UI challenges related to information architecture, usability, and performance.

• Rapid Iteration: The fast-paced nature of the online gambling industry requires quick design cycles and the ability to adapt to frequent changes and new feature requests.

• Balancing Innovation with Consistency: The need to introduce novel features while maintaining a consistent and familiar user experience across the entire product suite.

• Technical Constraints: Working within the operational and technical limitations of development platforms and ensuring designs are feasible for implementation.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like advanced interaction design, animation, accessibility standards, or user research methodologies.

• Industry Exposure: Gaining in-depth knowledge of the sports betting and online gaming industry, a unique and complex market.

• Mentorship and Leadership: Developing leadership skills by mentoring junior designers and contributing to design process improvements.

• Cross-Disciplinary Learning: Collaborating closely with product management and engineering, offering insights into broader product development and GTM strategies.

• Professional Development: Access to training, workshops, and potentially industry conferences to stay at the forefront of design trends and technologies.

📝 Enhancement Note: Challenges and growth opportunities are presented with an operations perspective, focusing on how the role's demands foster skill development and how the company supports professional evolution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex user flow with many variables. How did you simplify it for the user, and what was the outcome?" (Focus on problem-solving, user-centricity, and impact measurement.)

• "How do you ensure design consistency and scalability across a large digital product with multiple teams contributing?" (Focus on design systems, process documentation, and collaboration.)

• "Walk us through a project where you had to iterate significantly on a design based on feedback. How did you manage the feedback loop and what was your approach to refinement?" (Focus on adaptability, iteration, and stakeholder management.) Company & Culture Questions:

• "What do you know about bet365's position in the online sports betting market, and how do you see design contributing to its success?" (Demonstrate research and understanding of the business context.)

• "How do you approach collaboration with developers and product managers to ensure designs are implemented effectively and on time?" (Highlight your understanding of cross-functional operations.)

• "Describe a situation where you had to balance user needs with business objectives. How did you find a solution that satisfied both?" (Showcase strategic thinking and negotiation skills.) Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.

• Quantify Impact: Use data (e.g., conversion rates, engagement metrics, user satisfaction scores) to demonstrate the success of your designs. If direct data isn't available, articulate the potential impact based on design principles.

• Showcase Process: Detail your use of wireframes, user flows, prototypes, and how you integrated feedback. Emphasize your systematic approach.

• Highlight Design System Contribution: If you've worked with or contributed to design systems, clearly explain your role and how it improved efficiency and consistency.

• Engage and Explain: Be prepared to answer detailed questions about your design decisions, rationale, and any challenges faced. Make it interactive.

📝 Enhancement Note: Interview questions are designed to probe for operational thinking, process adherence, and strategic contribution, beyond just creative flair.

📌 Application Steps

To apply for this Senior UI/UX Designer position:

• Submit Your Application: Navigate to the provided job URL and complete the online application form.

• Tailor Your Resume: Optimize your resume to highlight experience in product design, UI/UX, design systems, Figma proficiency, and any relevant sports/gaming industry experience. Use keywords from the job description and focus on quantifiable achievements.

• Curate Your Portfolio: Select your strongest projects that demonstrate your senior-level skills, process, and impact. Ensure it's easily accessible (e.g., via a personal website or PDF) and clearly showcases your work with design systems and Figma.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, design process, and the operational aspects of your work. Be ready to discuss how you ensure design consistency and collaborate with development teams.

• Research bet365: Familiarize yourself with bet365's products, brand, and market position. Understand their emphasis on In-Play betting and their global reach. Consider how design contributes to their operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.