Senior UI Motion & VFX Artist (Mobile F2P Games)

📍 Job Overview

Job Title: Senior UI Motion & VFX Artist (Mobile F2P Games)

Company: UserWise Services

Location: Romania

Job Type: FULL_TIME

Category: Art & Design / Game Development Operations

Date Posted: 2026-05-28

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual polish and player engagement for a mobile Free-to-Play (F2P) game through expert UI motion and VFX design.

• Own the creation of dynamic animations, feedback systems, and celebratory visual effects that enhance moment-to-moment gameplay.

• Collaborate closely with UI/UX designers, game designers, product managers, and engineers to integrate high-quality visual elements within the Unity engine.

• Ensure all visual assets meet stringent mobile performance and memory constraints while elevating the overall player experience and motivation.

📝 Enhancement Note: This role is highly specialized within the gaming industry, focusing on the intersection of art, user experience, and technical implementation. While not a traditional "Revenue Operations" or "Sales Operations" role, it significantly impacts player retention and monetization (key revenue drivers) through enhanced player motivation and satisfaction. The "Operations" aspect here relates to the operational execution of bringing a game to life, managing assets within a technical pipeline, and optimizing for performance.

📈 Primary Responsibilities

• Design and implement polished UI animations, transitions, and interactive feedback for all game features, including menus, events, offers, and reward screens.

• Develop compelling visual effects for reward sequences, such as coin bursts, glows, sparkles, multipliers, and win celebrations, to drive player motivation and satisfaction.

• Animate static UI screens to enhance readability, emotional impact, and clarity through expert application of timing, pacing, anticipation, and impact.

• Partner with UI/UX Designers to refine UI hierarchy, improve clarity, and amplify emotional payoff through strategic use of motion and visual feedback.

• Collaborate with Game Designers and Product Managers to reinforce key player motivations, including progression, streaks, bonuses, and achievements, through visual design.

• Work closely with Unity Engineers to implement, tune, and optimize UI animations and VFX in-game, ensuring seamless integration and performance.

• Develop and maintain reusable motion patterns, feedback systems, and VFX libraries to ensure scalability and consistency across game features.

• Uphold high visual quality standards while meticulously adhering to mobile performance budgets, memory limitations, and production timelines.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on player psychology and motivation, critical for F2P game success. The "operations" component is evident in the need to implement, tune, optimize, and maintain assets within a specific technical framework (Unity) and under performance constraints, mirroring operational efficiency and asset management in other industries.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of relevant software and techniques is paramount.

Experience: Typically 5+ years of dedicated experience in creating high-quality UI motion, animation, and/or VFX specifically for mobile F2P games.

Required Skills:

• Senior-level expertise in creating polished UI motion, animation, and VFX for mobile F2P games.

• A strong portfolio showcasing exceptional reward feedback, celebration moments, transitions, and animated UI systems.

• Deep understanding of animation principles: timing, easing, anticipation, follow-through, impact, staging, and rhythm.

• Ability to create motion that demonstrably improves clarity, emotional payoff, and player motivation.

• Proven experience working with game engines, with a strong preference for Unity.

• Solid grasp of premium mobile game polish, effective F2P reward presentation, and player motivation mechanics.

• Demonstrated ability to collaborate effectively with UI/UX Designers, Artists, Game Designers, Product Managers, and Engineers.

• Capacity for rapid iteration based on feedback and evolving production needs.

Preferred Skills:

• Strong Unity implementation skills, including proficiency with Animator, Timeline, particle systems, prefabs, UI animation, and optimization techniques.

• Experience with industry-standard tools such as After Effects, Spine, Rive, Lottie, Photoshop, Illustrator, Figma, or similar.

• Experience creating particle effects, shaders, animated materials, or advanced light/glow treatments.

• Prior experience supporting LiveOps features, events, offers, bundles, reward screens, and monetization flows.

• Experience in developing motion style guides, reusable animation libraries, or comprehensive UI feedback systems.

📝 Enhancement Note: The emphasis on a portfolio is crucial for creative roles. The requirement for Unity experience points to a specific technical operational environment. The "Nice to Have" skills further detail the expected technical operational stack and specialized knowledge areas that would make a candidate more effective in the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in creating engaging UI motion, animation, and VFX for mobile F2P games.

• Specific examples showcasing polished reward feedback systems, impactful celebration moments, and smooth UI transitions.

• Case studies or examples of how your motion and VFX work directly contributed to player motivation, retention, or monetization within previous projects.

• Visual demonstrations of your ability to