Senior UI Designer

📍 Job Overview

Job Title: Senior UI Designer

Company: VML

Location: Poznan, Greater Poland, Poland

Job Type: Full-time, Contractor

Category: Creative & Design / UI/UX Design

Date Posted: 2026-04-23T15:52:25

Experience Level: 5-10 Years

Remote Status: Hybrid (Office 4 days/week)

🚀 Role Summary

• Spearhead the creation of compelling digital brand identities and pixel-perfect, responsive interfaces for a diverse client portfolio.

• Drive conversion-focused design strategies specifically for transactional and eCommerce websites.

• Contribute to and evolve sophisticated design systems, ensuring scalability and consistency across multiple brands.

• Champion user-centered design best practices, accessibility principles, and cutting-edge design trends within a fast-paced agency environment.

• Collaborate closely with cross-functional teams, including UX consultants, product managers, developers, and stakeholders, to deliver exceptional digital experiences.

📝 Enhancement Note: This role is positioned as a Senior UI Designer, indicating a need for significant experience in leading design initiatives, contributing to strategic design thinking, and mentoring junior team members. The focus on eCommerce, conversion, and design systems suggests a strong emphasis on measurable business outcomes and scalable design solutions.

📈 Primary Responsibilities

• Design and deliver high-fidelity, responsive user interfaces for web and digital platforms, ensuring alignment with brand guidelines and user needs.

• Develop and maintain comprehensive design systems, including component logic, variants, properties, and design tokens.

• Apply conversion-led design principles to optimize user journeys and enhance transactional success rates on eCommerce sites.

• Collaborate with UX consultants and product managers to translate user research and business requirements into intuitive and engaging interface designs.

• Partner with developers for seamless design handoffs, providing clear specifications and ensuring accurate implementation of design concepts.

• Stay abreast of the latest advancements in UI design technology, tools, and industry best practices, particularly within the eCommerce landscape.

• Present design concepts, rationale, and solutions confidently to clients and internal stakeholders, effectively defending design decisions.

• Manage multiple design projects simultaneously, prioritizing tasks and delivering high-quality work under tight deadlines.

• Ensure all designs adhere to accessibility standards (WCAG) and promote inclusive design practices.

• Contribute to the continuous improvement of design processes and workflows within the creative team.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The emphasis on design systems, conversion optimization, and developer collaboration points towards a role that requires a deep understanding of the entire product development lifecycle from a design perspective, with a focus on driving tangible business results.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, UI Design, Interaction Design, or a related field.

Experience: 5-10 years of professional experience in UI design, with a significant focus on digital and eCommerce platforms. Experience within a digital or creative agency, or an in-house design studio is highly preferred.

Required Skills:

• Advanced proficiency in UI design and prototyping tools, specifically Figma, Sketch, and the Adobe Creative Suite.

• Proven experience in contributing to, evolving, and maintaining design systems, including understanding component logic, variants, and properties.

• Demonstrable experience with design tokens and their application in creating scalable design solutions.

• Strong understanding of responsive design principles and their implementation across various devices and screen sizes.

• Expertise in user-centered design best practices, accessibility principles (WCAG compliance), and conversion-focused design strategies.

• Excellent visual design skills with a strong eye for typography, color theory, and layout composition.

• Experience collaborating with developers for design handoff and implementation realities.

• Exceptional communication, presentation, and interpersonal skills, with the ability to articulate and defend design decisions.

• Proven ability to manage multiple projects, prioritize effectively, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Experience creating high-fidelity, interactive prototypes using tools such as ProtoPie, Principle, Framer, or Webflow.

• Familiarity with content-aware design principles.

• Experience leveraging AI tools to accelerate UI production workflows.

• Understanding of eCommerce platforms and their specific UI/UX challenges.

• Experience working across multiple brands and adapting design approaches while maintaining consistency.

📝 Enhancement Note: The required skills emphasize technical proficiency in industry-standard design tools and a deep understanding of scalable design methodologies. The preferred skills suggest an openness to innovative tools and advanced prototyping, indicating a forward-thinking team environment. The experience level of 5-10 years is typical for a senior role requiring leadership and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling and well-organized portfolio showcasing high-quality UI design work, with a strong emphasis on eCommerce projects.

• Demonstrations of responsive design capabilities across various breakpoints and devices.

• Case studies that clearly articulate the design process, problem-solving approach, and the impact of design decisions on user experience and business goals (e.g., conversion rates).

• Examples of contributions to or evolution of design systems, illustrating understanding of component logic, variants, and properties.

Process Documentation:

• Case studies should detail the end-to-end design process, from initial concept and user research to final implementation and iteration.

• Showcase how user-centered design principles and accessibility standards were integrated into the workflow.

• Illustrate the collaboration process with cross-functional teams, particularly developers, during the design and handover phases.

• Include examples of how design decisions were validated and iterated upon, ideally with data-driven insights or user feedback.

📝 Enhancement Note: A strong portfolio is critical for this role, especially for showcasing eCommerce expertise and design system contributions. The emphasis should be on demonstrating not just aesthetic skill but also strategic thinking, problem-solving capabilities, and the ability to drive business outcomes through design.

💵 Compensation & Benefits

Salary Range: 110 - 150 PLN per hour (gross) for B2B cooperation. This range is an estimate based on the provided information and typical market rates for a Senior UI Designer in Poland with the specified experience level and responsibilities. The exact rate will depend on the candidate's skills, experience, and the specific nature of the B2B contract.

Benefits:

• Private Medical Care: Access to private healthcare services.

• Professional Development Opportunities: Support for continuous learning and skill enhancement.

• Training Programmes: Structured training initiatives to advance technical and creative skills.

• Flexible Working Arrangements: Options to adapt work schedules and location, within the hybrid model requirements.

• Opportunity to work with leading global brands.

• Focus on career development and growth.

Working Hours: Approximately 40 hours per week, with a hybrid model requiring 4 days in the office.

📝 Enhancement Note: The salary range is provided on an hourly basis for B2B cooperation, which is common in Poland for contractor roles. The benefits package is comprehensive, focusing on employee well-being and professional growth, which is attractive for senior-level talent. The hybrid work model with 4 days in the office indicates a balance between collaboration and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Services, Technology Solutions. VML is part of WPP, a global leader in marketing communications. The Enterprise Solutions division specifically focuses on delivering digital experiences across various routes to market, including eCommerce, D2C, and B2B.

Company Size: Large. VML, as part of WPP, has a global network of 26,000+ employees across 55+ markets. The Enterprise Solutions division is also substantial, with over 4,200 experts in 34 countries.

Founded: VML was founded in 1992, and WPP was founded in 1982. The company has a long history of innovation and client service. The Enterprise Solutions division operates as a key strategic arm within this global structure.

Team Structure:

• The Senior UI Designer will be part of a cross-functional creative team.

• This team likely includes UX consultants, product managers, developers, and potentially other designers and art directors.

• The reporting structure would likely be to a Creative Director, Design Lead, or Head of Design within the Enterprise Solutions division.

Methodology:

• Data-driven decision-making and performance analysis are core to VML's Enterprise Solutions approach, focusing on driving growth for clients.

• Workflow planning and optimization are crucial for delivering complex projects efficiently for global brands.

• Automation and efficiency practices are likely employed to scale services and enhance client outcomes.

• Agile methodologies are commonly used in such environments for iterative development and client feedback integration.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's scale and industry position mean the Senior UI Designer will work on high-profile projects for major global brands. The culture emphasizes a blend of creativity, data-driven strategy, and collaborative problem-solving, all aimed at achieving measurable client growth. The Enterprise Solutions division specifically highlights expertise in commerce and digital experience platforms.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior UI Designer, signifying a mid-to-senior level position. It requires a high degree of autonomy, expertise, and the ability to guide design direction and potentially mentor junior designers. The role is expected to contribute significantly to project success and client satisfaction.

Reporting Structure: The Senior UI Designer will likely report to a Design Lead, Creative Director, or a Manager within the Enterprise Solutions division. They will work closely with UX, Product Management, and Development teams.

Operations Impact: The Senior UI Designer's work directly impacts client satisfaction, user engagement, conversion rates, and ultimately, the revenue generated for clients through their digital platforms. Their design decisions are critical to the success of eCommerce and transactional websites.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in design systems, conversion optimization, accessibility, and advanced prototyping tools.

• Leadership Development: Potential to take on lead design roles on projects, mentor junior designers, and contribute to design strategy.

• Specialization: Focus on specific areas like eCommerce UX, D2C platforms, or complex enterprise solutions.

• Industry Exposure: Working with a wide array of global brands provides exposure to diverse business challenges and design solutions.

• Learning & Development: Access to training programs and professional development resources offered by VML/WPP.

📝 Enhancement Note: This senior role offers significant opportunities for professional growth, not just in design skills but also in leadership and strategic contribution. The exposure to enterprise-level clients and complex digital solutions provides a strong foundation for career advancement within VML or the broader WPP network.

🌐 Work Environment

Office Type: VML operates a hybrid work model, requiring team members to be in the office an average of four days a week. This suggests a collaborative office environment designed to foster teamwork, brainstorming, and in-person client interactions.

Office Location(s): Poznan, Greater Poland, Poland. The specific office details, such as amenities or accessibility, would need to be confirmed directly, but the location in a major Polish city suggests good connectivity.

Workspace Context:

• The workspace is designed to support collaboration, with opportunities for designers to interact with UX consultants, product managers, developers, and other creative professionals.

• Access to necessary design tools and technology is expected, supporting a productive workflow.

• The environment encourages a blend of focused individual work and dynamic team collaboration, facilitating both detailed design execution and strategic brainstorming.

Work Schedule: The standard working hours are approximately 40 hours per week, with a hybrid arrangement. This schedule allows for dedicated time for design work, team meetings, client calls, and personal commitments, with the expectation of flexibility within the hybrid framework.

📝 Enhancement Note: The hybrid model is central to the work environment, balancing in-person collaboration with individual flexibility. The Poznan office likely serves as a hub for creative and technical talent, facilitating the integration of design with broader digital solutions for clients.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, potentially followed by a brief call with a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio, focusing on specific projects, design process, problem-solving, and contributions to design systems or conversion optimization. This may involve a live design exercise or a presentation of a case study.

• Cross-functional Interviews: Meetings with potential team members (e.g., UX designers, developers, product managers) to assess collaboration style and technical understanding.

• Stakeholder/Leadership Interview: A final interview with a hiring manager or senior leader to discuss strategic thinking, leadership potential, and overall fit with VML's culture and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects, prioritizing eCommerce and design system examples.

• Tell a Story: For each project, clearly outline the challenge, your role, your process, the solutions you designed, and the measurable impact (e.g., increased conversion, improved user satisfaction).

• Highlight Design Systems: If you have experience with design systems, explain your contributions, how you managed components, and how you ensured scalability and consistency.

• Showcase Conversion Focus: For eCommerce projects, demonstrate how your designs addressed conversion goals and user journeys.

• Technical Proficiency: Be prepared to discuss your proficiency with Figma, Sketch, and Adobe Creative Suite, as well as any experience with advanced prototyping tools.

Challenge Preparation:

• Be ready to discuss how you approach designing for conversion and user-centricity in eCommerce.

• Prepare to explain your understanding of design tokens and component logic.

• Practice articulating your design decisions and defending them with rationale and data.

• Research VML's recent work and clients to tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The interview process is designed to thoroughly assess technical skills, creative thinking, collaborative abilities, and strategic alignment. A well-prepared portfolio that clearly demonstrates relevant experience is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Candidates must be highly proficient.

• Sketch: Another key UI design tool that may be used.

• Adobe Creative Suite: Including Photoshop and Illustrator, for asset creation and manipulation.

• Prototyping Tools: Figma's prototyping capabilities are standard, with bonus points for experience in ProtoPie, Principle, Framer, or Webflow for more advanced interactive prototypes.

Analytics & Reporting:

CRM & Automation:

• Not typically primary tools for a UI Designer, but awareness of how UI designs integrate with CRM systems or marketing automation platforms can be advantageous, especially in understanding the broader customer journey.

• Design System Management Tools: Depending on the specific workflow, tools for managing design tokens or design system libraries might be used.

• AI Tools for UI Production: Experience with AI tools that accelerate UI workflows is a plus.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The expectation is for a Senior UI Designer to be adept with the core tools of the trade and open to leveraging advanced technologies to enhance productivity and design quality.

👥 Team Culture & Values

Operations Values:

• Heart: Foster empathy and trust, leading to genuine connections and human-centric work. This translates to designing with the end-user's needs at the forefront and building strong relationships within the team and with clients.

• Brains: Encourage relentless curiosity and collaborative intelligence to solve complex challenges. This means approaching design problems with analytical thinking, exploring innovative solutions, and actively seeking input from peers.

• Courage: Inspire individuals to speak up, embrace experimentation, and advocate for bold solutions. This value supports taking calculated risks in design, pushing creative boundaries, and confidently presenting unique ideas.

• Impact-Driven: A strong focus on delivering tangible business results for clients, demonstrating the value of design through measurable outcomes like conversion rates and user engagement.

• Efficiency & Quality: A commitment to delivering high-quality work efficiently, leveraging design systems and best practices to scale design efforts.

Collaboration Style:

• Cross-functional Integration: Designers work closely with UX, product managers, and developers, fostering a collaborative environment where ideas are shared freely and integrated into the final product.

• Process Review and Feedback: An open culture for discussing and refining design processes, with constructive feedback loops to ensure continuous improvement.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings within the design team and across disciplines.

• Agile and Iterative: A mindset that embraces iterative design and development, allowing for flexibility and adaptation based on feedback and evolving project needs.

📝 Enhancement Note: VML's core values (Heart, Brains, Courage) are deeply embedded in its culture. For a Senior UI Designer, this means being empathetic, intellectually curious, brave in design choices, and focused on delivering impactful, well-crafted solutions collaboratively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands and Design Excellence: Managing diverse client expectations, brand guidelines, and business objectives while maintaining high design quality and innovation.

• Rapidly Evolving Technology: Staying current with new design tools, AI advancements, and evolving web technologies to keep designs cutting-edge.

• Scalability and Consistency: Ensuring design solutions are scalable and consistent across multiple brands and platforms, especially when working with large design systems.

• Cross-functional Alignment: Effectively communicating and aligning design vision with stakeholders who may have different priorities or technical backgrounds.

• Fast-Paced Agency Environment: Adapting to quick turnarounds, multiple projects, and evolving client needs within a high-performance agency setting.

Learning & Development Opportunities:

• Advanced Design System Training: Deepen expertise in managing, scaling, and contributing to complex design systems.

• Conversion Rate Optimization (CRO) Specialization: Gain further skills in applying design principles to directly impact eCommerce performance.

• Emerging Technology Workshops: Participate in sessions on AI in design, new prototyping tools, and future trends in digital interfaces.

• Leadership and Mentorship Programs: Develop skills in leading design projects, mentoring junior designers, and contributing to design strategy.

• Industry Conferences and Certifications: Opportunities to attend relevant design conferences and pursue certifications to enhance professional credibility.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges for leading brands, fostering significant professional growth. The company's commitment to learning and development ensures that designers can stay at the forefront of their field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate on an eCommerce site through UI design. What was your process, and what were the results?" (Focus on data, user journey, and specific design solutions.)

• "How do you approach contributing to or evolving a design system? What are the key considerations for component logic, variants, and properties?" (Demonstrate understanding of scalability and maintainability.)

Company & Culture Questions:

• "What excites you about VML and our work in the Enterprise Solutions division, particularly in the eCommerce space?" (Research recent projects, clients, and VML's stated values.)

• "How do you embody VML's core values of Heart, Brains, and Courage in your daily work as a designer?" (Provide specific examples.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly present the Problem, Your Role, Process, Solution, and Results. Use visuals effectively to showcase your work.

• Storytelling: Frame your projects as narratives where you identified a problem, applied your design expertise, collaborated with others, and achieved a positive outcome.

• Metrics & ROI: Quantify your achievements wherever possible (e.g., "increased click-through rate by X%", "reduced user error by Y%"). Be prepared to discuss how your designs contributed to business ROI.

• Interactive Elements: If possible, have interactive prototypes ready to demonstrate user flows and key interactions.

• Conciseness: Be mindful of time; present your strongest points efficiently and be prepared for follow-up questions.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills but also strategic thinking, business acumen, and cultural alignment. Demonstrating a strong understanding of eCommerce, design systems, and collaborative problem-solving will be key.

📌 Application Steps

To apply for this Senior UI Designer position:

• Submit Your Application: Apply through the provided link on the VML careers page. Ensure your CV is in English.

• Tailor Your Resume: Highlight experience relevant to UI design, eCommerce, design systems, Figma proficiency, and conversion-focused strategies. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest eCommerce and design system projects. Ensure case studies clearly articulate your process, role, and impact using visuals and data. Prepare to walk through your portfolio during interviews.

• Research VML: Understand VML's client roster, recent campaigns, company values (Heart, Brains, Courage), and the mission of the Enterprise Solutions division.

• Prepare for Case Studies/Challenges: Be ready to discuss your design process, problem-solving approach, and how you would tackle specific UI challenges, especially those related to conversion optimization and design systems.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.