Senior UI Designer

📍 Job Overview

Job Title: Senior UI Designer
Company: Phoenix
Location: Toronto, Ontario, Canada
Job Type: FULL_TIME
Category: Design Operations / Product Design
Date Posted: 2026-05-07
Experience Level: 5+ Years
Remote Status: On-site

🚀 Role Summary

• Lead the strategic evolution and execution of the design system and visual language across both the Phoenix and Raven brands, impacting web and mobile platforms.
• Drive the creation of visually compelling, high-functioning user interfaces that prioritize patient experience and brand coherence.
• Champion AI-assisted design-to-code workflows, integrating cutting-edge technology to accelerate delivery and enhance design craft.
• Foster a collaborative, in-office environment by working shoulder-to-shoulder with UX and Engineering teams in a tight, iterative loop to ship impactful solutions.

📝 Enhancement Note: While the role is titled "Senior UI Designer," its emphasis on evolving design systems, leading visual language, and collaborating closely with product and engineering suggests a strong intersection with design operations and product operations principles. The focus on AI-assisted workflows and the "define things" mentality points to a role requiring strategic thinking beyond pure visual execution.

📈 Primary Responsibilities

• Design visually compelling, user-centric interfaces for Phoenix's web and mobile telehealth platforms, ensuring a cohesive and delightful patient experience.
• Lead the development and stewardship of the design system, enhancing its structure, scalability, and documentation while maintaining visual consistency across two distinct brands (Phoenix and Raven).
• Craft and document UI motion briefs, collaborating with motion designers to integrate micro-interactions that elevate usability and user delight.
• Implement and champion AI-assisted design-to-code workflows, leveraging tools to optimize the design delivery pipeline without compromising aesthetic quality or functional integrity.
• Translate UX-provided wireframes and product flows into production-ready UI designs, applying strong command over page design, layout, and interaction visuals.
• Collaborate closely with engineers to ensure accurate implementation of design intent and maintain precision in the final product.
• Define and maintain brand expression within the product interfaces, ensuring both Phoenix and Raven feel coherent, distinctive, and aligned with their respective identities.
• Contribute to the strategic definition of user interaction with AI-powered features within the Phoenix and Raven platforms.
• Represent the design discipline in cross-functional meetings, unifying strategic and experiential perspectives to drive cohesive product development.
• Build strong, collaborative working relationships across product, engineering, marketing, and leadership teams by demonstrating curiosity and confidence.

📝 Enhancement Note: The responsibilities highlight a "hands-on leadership" approach, typical of senior roles in dynamic tech environments. The emphasis on "shipping" and "iterative loops" indicates a preference for agile development methodologies and a pragmatic approach to design execution, aligning with lean operations principles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, HCI, or a related field is typically expected for a Senior UI Designer role. Equivalent practical experience will also be strongly considered.
Experience: 5+ years of experience in human-centred digital product design, with a proven track record of creating impactful digital products, services, and experiences.

Required Skills:

• Deep expertise in building and evolving scalable design systems, including structure, component libraries, and comprehensive documentation.
• Highly skilled in Figma, proficient in leveraging shared libraries, plugins, and advanced component management features for design system implementation.
• Proven ability to design based on data, user insights, and user research to inform design decisions.
• Meticulous attention to detail with strong aesthetic sensibilities and a keen eye for visual hierarchy, typography, and color theory.
• Exceptional communication, presentation, and interpersonal skills, with a demonstrated ability to build strong working relationships and collaborate effectively.
• A proactive, self-starter mentality with the capacity to operate independently, make confident decisions with incomplete information, and bring others along through clear communication.
• Continuous learning mindset, staying current with design trends, innovation, and best practices in UI/UX design.

Preferred Skills:

• Familiarity with motion design principles and experience creating UI motion briefs to guide engineering implementation.
• Experience with AI-assisted design-to-code processes and a genuine curiosity for emerging technologies in the design-to-development pipeline.
• Strong understanding of accessibility standards (e.g., WCAG) and inclusive design principles to ensure products are usable by everyone.
• Experience in the healthcare or telehealth industry, understanding the unique considerations for patient-facing applications.

📝 Enhancement Note: The explicit mention of "AI-assisted design-to-code processes" and a "genuine curiosity for where this is heading" suggests that candidates with experience or a strong interest in leveraging AI for design efficiency will be highly valued. This aligns with a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse portfolio showcasing a wide range of digital products, services, and experiences, demonstrating breadth of skill and rigor in problem-solving.
• Tangible examples of design system development, including documentation, component libraries, and principles applied.
• Case studies that clearly articulate the design process, challenges faced, solutions implemented, and measurable outcomes for complex digital products.
• Visual examples of UI design for both web and mobile platforms, highlighting attention to detail, layout, typography, and brand expression.
• Evidence of collaboration with engineering teams, showcasing how design intent was translated into production-ready interfaces.

Process Documentation:

• Case studies should detail the iterative design process, from initial wireframing and user flows to final UI implementation.
• Examples of how user insights and data were integrated into the design process and contributed to product improvements.
• Demonstrations of how design systems were leveraged to ensure consistency, scalability, and efficiency in product development.
• Applications of AI-assisted design tools or methodologies within the design workflow should be highlighted, if applicable.

📝 Enhancement Note: For a role focused on design systems and AI integration, the portfolio should not only showcase visual output but also the candidate's ability to document processes, articulate system logic, and demonstrate efficiency gains through technology adoption. This is crucial for assessing their fit within a design operations framework.

💵 Compensation & Benefits

Salary Range: 130,000 - 150,000 CAD per year.
Benefits:

• Comprehensive healthcare coverage.
• Remote-first holiday season, offering flexibility during year-end.
• Holistic wellbeing support, including a dedicated wellbeing allowance.
• Flexible additional time off for personal needs, mental health, cultural observances, or unexpected life events.

Working Hours: Approximately 40 hours per week, with an emphasis on iterative work and shipping rather than strict adherence to prolonged review cycles. The company culture values efficient collaboration and tangible output.

📝 Enhancement Note: The salary range is competitive for a Senior UI Designer in Toronto, reflecting the experience level and the strategic importance of the role. The benefits package emphasizes holistic employee support, which is increasingly attractive to experienced professionals. The mention of "shipping" and "iterative loops" implies a flexible approach to work structure, prioritizing results over rigid timekeeping.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Healthcare Technology. Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian. This industry requires a strong focus on patient privacy, data security, and user trust.
Company Size: The provided data does not specify the exact company size, but the context of "building the most trusted telehealth platform" and having "significant responsibility over craft, direction, and execution" suggests a growing, dynamic startup environment.
Founded: 2019. This indicates a relatively young company, likely with a fast-paced, innovative culture focused on rapid growth and product development.

Team Structure:

• The role operates within a Product/Design team that works in close collaboration with Engineering and UX.
• Senior designers are expected to work "shoulder-to-shoulder" with UX and Engineering in a "tight, iterative loop," suggesting a flat, cross-functional team structure.
• The Senior UI Designer will represent the design discipline, implying a leadership presence within cross-functional meetings.
• Reporting is likely to a Design Lead, Head of Product, or similar senior management role.

Methodology:

• Data-Driven Design: Designs are informed by data and user insights, emphasizing a scientific approach to product development.
• Iterative Development: A strong focus on shipping well-crafted products and learning from them, rather than lengthy review cycles.
• AI Integration: Championing AI-assisted design-to-code workflows shows a commitment to leveraging technology for efficiency and innovation.
• Collaborative In-Office Culture: The company emphasizes in-person collaboration five days a week for "fast feedback loops, spontaneous brainstorms," and stronger team cohesion.

Company Website: https://www.phoenix.ca/

📝 Enhancement Note: The company culture is described as collaborative, fast-paced, and mission-driven, with a strong emphasis on in-person work. This is a key differentiator and will appeal to candidates who value direct interaction and immediate impact. The telehealth industry context is critical for understanding the user needs and ethical considerations in design.

📈 Career & Growth Analysis

Operations Career Level: Senior. This role is positioned for an experienced designer who can take ownership, lead initiatives (like design system evolution), and operate with significant autonomy. It requires a blend of strong craft skills and strategic thinking.
Reporting Structure: The Senior UI Designer will likely report to a Design Manager, Head of Product, or a similar leadership role. They will collaborate closely with UX designers and Engineering teams, acting as a key design representative in cross-functional settings.
Operations Impact: The Senior UI Designer will have a direct impact on the user experience of Phoenix's telehealth platform, influencing patient engagement, trust, and accessibility. By owning and evolving the design system, they will also impact the efficiency and scalability of the entire product development process, a core aspect of design operations.

Growth Opportunities:

• Design Leadership: Opportunity to lead the next generation of Phoenix's design system and visual language, setting direction and standards.
• Skill Specialization: Deepen expertise in design systems, AI-assisted design workflows, and potentially motion design.
• Cross-Functional Influence: Grow influence across product, engineering, and marketing by representing design effectively in strategic discussions.
• Industry Expertise: Develop specialized knowledge in healthcare technology design, a rapidly growing and impactful sector.
• Mentorship: Potential to mentor junior designers as the team grows, contributing to career development within the operations function.

📝 Enhancement Note: The "define things" mentality for this role suggests a pathway to more strategic design leadership or even product management roles, especially given the focus on system-level thinking and cross-functional impact. This is a critical growth trajectory for senior operations professionals.

🌐 Work Environment

Office Type: The company emphasizes a collaborative in-office culture, requiring employees to be on-site at their Toronto HQ five days a week. This is a deliberate choice to foster fast feedback loops and spontaneous collaboration.
Office Location(s): Downtown Toronto, Ontario, Canada. This central location offers access to amenities and public transportation.

Workspace Context:

• Collaborative Environment: Designed for spontaneous brainstorms and direct interaction with colleagues.
• Tools & Technology: Access to industry-standard design tools like Figma, with an emphasis on leveraging AI-assisted workflows. The company likely provides necessary hardware and software.
• Team Interaction: Frequent interaction with UX designers, engineers, product managers, and other stakeholders in a high-energy, fast-paced setting.

Work Schedule: While approximately 40 hours per week, the culture prioritizes "shipping" and "iterative loops" over rigid schedules. This suggests a results-oriented environment where efficiency and collaboration are key, allowing for focused work periods.

📝 Enhancement Note: The mandatory 5-day on-site work policy is a significant aspect of the work environment. Candidates must be comfortable with and value in-person collaboration for this role. This also implies a certain level of operational structure and support for an on-site team.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit through the provided link.
• Initial Screening: Review of resume and portfolio for alignment with requirements.
• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on design systems, UI craft, AI integration, and problem-solving. Expect to discuss specific case studies and design decisions.
• Skills Assessment/Design Challenge: Potentially a practical exercise to assess UI design skills, system thinking, or AI workflow application. This might involve refining wireframes or proposing design system improvements.
• Cross-Functional Interviews: Meetings with UX, Engineering, and Product leadership to assess collaboration style, communication, and strategic thinking.
• Final Interview: With senior leadership to discuss vision, cultural fit, and long-term impact.

Portfolio Review Tips:

• Showcase Design Systems: Clearly present your experience with building, evolving, and documenting design systems. Include examples of component libraries and style guides.
• Highlight AI Integration: If you have experience with AI-assisted design tools or workflows, dedicate a section to explaining your approach, the tools used, and the impact on efficiency or quality.
• Detail Problem-Solving: For each case study, clearly outline the challenge, your design process, the rationale behind your decisions, and the measurable outcomes or impact. Use data and user insights to support your claims.
• Demonstrate UI Craftsmanship: Ensure your UI examples are pixel-perfect, with a strong understanding of layout, typography, color, and brand consistency across different platforms.
• Tell a Story: Structure your portfolio to tell a compelling story about your journey as a designer and your contributions to product success.

Challenge Preparation:

• System Thinking: Be prepared to discuss how you would approach improving or extending an existing design system.
• AI Workflow Design: Consider how you would integrate AI tools into a design process to enhance efficiency without sacrificing quality.
• Brand Cohesion: Think about how to maintain distinct brand identities (Phoenix and Raven) while leveraging a shared design system.
• Collaboration Scenarios: Prepare to discuss how you would collaborate with UX and Engineering to ensure design fidelity and address technical constraints.

📝 Enhancement Note: The emphasis on "shipping" and "iterative loops" means that the interview process will likely be efficient and focused on practical application and demonstrated ability rather than theoretical discussions. Portfolio review will be a critical component, with a specific focus on systems and AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for UI design, design systems, shared libraries, and component management. Proficiency is mandatory.
• AI-Assisted Design Tools: Candidates are expected to be familiar with or have a strong interest in tools that leverage AI for design-to-code, workflow acceleration, or asset generation. Specific tools are not named but the concept is central.
• Prototyping Tools: Likely integrated within Figma or other tools for creating interactive prototypes.

Analytics & Reporting:

• While not a primary focus for UI Design, understanding how to interpret user data and analytics to inform design decisions is crucial. Familiarity with tools like Google Analytics, Amplitude, or similar product analytics platforms would be beneficial.

CRM & Automation:

• Not directly relevant to the UI Designer role, but awareness of how design impacts user journeys within CRMs or marketing automation platforms could be a plus.

📝 Enhancement Note: The explicit mention of Figma and AI-assisted design-to-code workflows highlights the critical technology stack for this role. Candidates should be prepared to discuss their proficiency and strategic thinking around these tools.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on designing things that genuinely improve people's lives and contribute to the company's mission of making healthcare accessible.
• Craftsmanship & Detail: A meticulous eye for detail and a commitment to high-quality, well-crafted interfaces.
• Collaboration & Curiosity: Working shoulder-to-shoulder with colleagues, leading with curiosity, and fostering strong working relationships.
• Efficiency & Iteration: Embracing iterative environments, shipping well-crafted products, and learning from them quickly.
• Autonomy & Ownership: Taking ownership of work, operating independently, and defining solutions rather than waiting for them to be defined.

Collaboration Style:

• In-Office Synergy: Valuing face-to-face interaction for fast feedback, spontaneous brainstorming, and building strong team cohesion.
• Tight Iterative Loop: Working closely and continuously with UX and Engineering to ensure design intent is realized with precision.
• Cross-Functional Representation: Acting as a design advocate in cross-functional meetings, unifying strategic and experiential perspectives.
• Open Communication: Building strong relationships through clear communication, confidence, and a willingness to share thinking.

📝 Enhancement Note: The company culture strongly values in-person collaboration, which is a key differentiator. The emphasis on "shipping" and an iterative approach suggests a pragmatic, results-oriented culture that avoids excessive bureaucracy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Identities: Evolving a design system that serves two distinct brands (Phoenix and Raven) while maintaining their unique expressions.
• Integrating AI Seamlessly: Championing and integrating AI-assisted design-to-code workflows without compromising design quality or introducing new complexities.
• Pacing with Growth: Keeping pace with the rapid development and growth of a telehealth platform in a competitive market.
• Defining Ambiguity: Thriving in a role that requires defining things and making confident decisions with potentially incomplete information, rather than waiting for detailed briefs.

Learning & Development Opportunities:

• Design Leadership: Opportunity to shape the future of design at Phoenix by leading significant initiatives like design system evolution.
• AI in Design: Gaining hands-on experience and expertise in cutting-edge AI-assisted design workflows and their impact on product development.
• Healthcare Tech Domain: Deepening understanding of the unique challenges and opportunities within the telehealth and healthcare technology sector.
• Cross-Functional Acumen: Developing stronger strategic partnerships and communication skills with product, engineering, and business stakeholders.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in areas like AI integration and system leadership, aligning with the company's innovative and fast-paced environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving a design system to accommodate two distinct brand identities while maintaining a cohesive core?" (Preparation: Research brand strategy, design system scalability, and best practices for multi-brand systems.)
• "Describe your experience or interest in AI-assisted design-to-code workflows. What are the potential benefits and challenges, and how would you implement them here?" (Preparation: Research current AI design tools, think about workflow integration, and prepare a case for how it could benefit Phoenix.)
• "This role requires you to 'define things.' Can you share an example from your career where you took an ambiguous problem and defined a clear path forward, leading to a successful outcome?" (Preparation: Select a strong portfolio case study that demonstrates initiative, problem-solving, and impactful results.)

Company & Culture Questions:

• "What excites you about Phoenix's mission to make specialist healthcare more accessible in Canada?" (Preparation: Research Phoenix's mission, values, and impact on the Canadian healthcare system.)
• "How do you see yourself contributing to our collaborative, in-office culture?" (Preparation: Reflect on your preferred work style and how you foster positive team dynamics in an on-site environment.)
• "How do you ensure your designs are user-centric and accessible, particularly within the healthcare context?" (Preparation: Be ready to discuss your approach to user research, accessibility standards (WCAG), and inclusive design principles.)

Portfolio Presentation Strategy:

• Lead with Systems: Begin by showcasing your design system expertise, detailing its architecture, components, and impact on efficiency and consistency.
• Highlight AI Use Cases: Dedicate a segment to any AI tools or workflows you've used, explaining the specific problem they solved and the tangible benefits achieved.
• Structure Case Studies: For each case study, clearly articulate the problem, your role, process (including iteration), key decisions, and measurable outcomes. Use visuals effectively.
• Demonstrate UI Craft: Show clear examples of your UI design skills, focusing on detail, layout, typography, and brand application across different platforms.
• Engage and Discuss: Be prepared for interactive discussion, asking clarifying questions, and inviting feedback on your work.

📝 Enhancement Note: The interview preparation advice is tailored to the role's specific emphasis on design systems, AI, and in-office collaboration, guiding candidates to highlight relevant experiences and demonstrate strategic thinking.

📌 Application Steps

To apply for this Senior UI Designer position:

• Submit your application through the provided job link on Ashby.
• Portfolio Customization: Tailor your portfolio to prominently feature your experience with design systems, Figma proficiency, and any examples of AI-assisted design workflows. Ensure case studies clearly articulate your problem-solving process and impact.
• Resume Optimization: Highlight your 5+ years of experience in human-centered design, specific achievements in UI design, and any experience relevant to healthcare technology or AI. Use keywords like "Design Systems," "Figma," "AI-Assisted Design," and "Telehealth."
• Interview Preparation: Practice articulating your design process, your approach to design systems, and your thoughts on AI's role in design. Prepare to discuss specific examples from your portfolio and how you contribute to a collaborative, on-site work environment.
• Company Research: Thoroughly research Phoenix's mission, values, and the Canadian telehealth landscape. Understand the importance of their dual-brand strategy and their commitment to in-office collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Phoenix before making application decisions.