(Senior) Product Strategy Manager - Retail Media (all genders)

📍 Job Overview

Job Title: (Senior) Product Strategy Manager - Retail Media

Company: ABOUT YOU SE & Co. KG

Location: Hamburg, Germany

Job Type: Full-time

Category: Product Strategy / GTM Operations

Date Posted: May 18, 2026

Experience Level: Mid-Senior (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the strategic direction and roadmap for ABOUT YOU's Retail Media product offerings, translating complex commercial needs into actionable product requirements for both business and technical teams.

• Develop and articulate compelling value propositions and narratives for Retail Media products, empowering the Sales team for successful client pitches and commercial engagements.

• Provide strategic guidance, training, and data-driven insights to empower Retail Media Managers and key clients to optimize product positioning and drive customer performance.

• Act as a strategic advisor to key clients, translating intricate technical concepts into clear business value and co-creating data-driven campaign strategies for accelerated growth.

• Foster strong collaboration with cross-functional Tech, Sales, and Business stakeholders to champion product adoption, ensure commercial success, and drive continuous product optimization initiatives.

📝 Enhancement Note: This role sits at the intersection of Product Management, Strategy, and Go-To-Market (GTM) Operations, with a strong emphasis on commercializing a product offering within the retail media advertising technology (AdTech) space. The "Senior" aspect suggests a need for strategic thinking, independent execution, and potentially mentoring junior team members or leading significant product initiatives. The focus on client-facing strategy and enablement for sales teams highlights a GTM operations component.

📈 Primary Responsibilities

• Translate commercial requirements and market feedback into detailed strategic product roadmaps and requirements documents for the Retail Media product suite, ensuring alignment with long-term company objectives.

• Define and refine the positioning, communication strategy, and core value proposition of Retail Media products, creating compelling narratives and sales enablement materials.

• Develop and deliver comprehensive training programs and strategic guidance to Retail Media Managers, equipping them with the knowledge and insights needed to effectively position products and enhance customer campaign performance.

• Engage directly with key clients to provide strategic consulting, translating complex AdTech functionalities into tangible business value and co-developing data-driven strategies for campaign optimization and growth.

• Collaborate closely with Engineering, Product Development, Sales, and Marketing teams to drive product adoption, monitor commercial performance, and identify opportunities for iterative product improvements and feature enhancements.

• Analyze market trends, competitive landscapes, and customer data to identify new product opportunities and strategic growth levers within the retail media ecosystem.

• Support the Sales team by providing product expertise, competitive intelligence, and strategic input for client pitches and partnership discussions.

• Measure and report on the performance of Retail Media products, identifying key metrics, trends, and areas for strategic intervention and optimization.

📝 Enhancement Note: The responsibilities clearly indicate a hybrid role blending product strategy with GTM enablement and client advisory. The emphasis on translating "commercial requirements" and "market feedback" into "strategic product requirements" and "compelling narratives" for "client pitches" firmly places this within a GTM operations and product strategy context. The need to "support and empower Retail Media Managers" and "strategically advise Key Clients" points to a significant enablement and consulting component.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of progressive professional experience in Retail Media, AdTech, Product Strategy, Business Development, or Management Consulting roles.

Required Skills:

• Product Strategy & Roadmapping: Ability to define product vision, strategy, and detailed roadmaps, incorporating market analysis, competitive intelligence, and business objectives.

• Retail Media & AdTech Expertise: Deep understanding of the retail media ecosystem, advertising technologies (AdTech), programmatic advertising, and key industry players.

• Commercial Acumen: Strong business sense with the ability to identify commercial opportunities, translate them into product requirements, and understand their financial impact.

• Data Analysis & Insights: Exceptional analytical skills to interpret complex datasets, derive actionable insights, and translate them into strategic recommendations and product enhancements.

• Storytelling & Communication: Superior verbal and written communication skills, with a talent for crafting compelling narratives and presenting complex information clearly to diverse audiences.

• Stakeholder Management: Proven ability to effectively manage relationships and collaborate with a wide range of internal and external stakeholders, including technical teams, sales, marketing, and senior leadership.

• Cross-functional Collaboration: Demonstrated success working effectively across diverse teams to achieve shared goals and drive product initiatives from conception to launch and optimization.

• Strategic & Solution-Oriented Thinking: Ability to approach challenges systematically, develop pragmatic solutions, and drive strategic initiatives forward with a results-focused mindset.

• Client Consulting & Advisory: Experience advising external clients or partners on strategic initiatives, translating technical concepts into business value.

• Language Proficiency: Fluency in both written and spoken German and English.

Preferred Skills:

• Experience with Agile product development methodologies.

• Familiarity with CRM and marketing automation platforms.

• Understanding of e-commerce operations and platform dynamics.

• Experience in developing sales enablement materials and training programs.

📝 Enhancement Note: The emphasis on translating "technical and economic perspectives" and "data into concrete recommendations" points to a strong analytical and strategic skillset. The "Product Strategy" and "Retail Media" keywords are central, supported by "AdTech," "Business Development," and "Consulting" experience, suggesting a need for a candidate who can bridge technical product development with commercial market demands. The "all genders" designation indicates a commitment to diversity and inclusion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy Case Studies: Showcase examples of product strategies developed, including market analysis, competitive assessments, target audience definition, and strategic rationale.

• Go-To-Market (GTM) Execution: Demonstrate experience in planning and executing GTM strategies for new products or features, including positioning, messaging, and sales enablement components.

• Data-Driven Decision Making: Present examples of how data analysis was used to inform product decisions, identify opportunities, or optimize existing product performance, highlighting specific metrics and outcomes.

• Cross-functional Collaboration Projects: Illustrate successful collaborations with engineering, sales, and business teams, detailing your role in bridging communication gaps and driving project success.

• Client Advisory & Value Proposition Development: Include examples of developing value propositions for clients or partners, or advising them on strategic use of products/services.

Process Documentation:

• Product Requirements Documentation: Examples of clear, concise, and comprehensive product requirement documents (PRDs) that effectively translate business needs into technical specifications.

• GTM Plan Outlines: Frameworks or examples of structured GTM plans that outline key activities, timelines, responsibilities, and success metrics for product launches.

• Performance Analysis Reports: Samples of reports that analyze product performance, identify key trends, and propose actionable optimization strategies.

• Stakeholder Communication Frameworks: Documentation or examples of how you have managed communication and alignment with diverse stakeholder groups on product strategy and execution.

📝 Enhancement Note: For a role like this, candidates should be prepared to showcase how they've taken a product concept from strategy through to market, demonstrating a clear understanding of the entire product lifecycle and its commercialization. Portfolio pieces should highlight analytical rigor, strategic foresight, and a proven ability to influence cross-functional teams and external stakeholders. Focusing on quantifiable outcomes and ROI where possible will be crucial.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Product Strategy Manager in Hamburg, Germany, with 3-5 years of experience in AdTech/Retail Media, the estimated annual gross salary range would typically be between €70,000 and €95,000. This range can vary based on the candidate's specific experience, qualifications, and the final negotiation.

Benefits:

• Comprehensive Health & Wellness: Access to health insurance, potential for wellness programs, and support for employee well-being.

• Professional Development: Opportunities for continuous learning, including training, workshops, conferences, and potential for certifications in Product Management, AdTech, or Retail Media.

• Employee Discounts: Generous employee discounts on ABOUT YOU products, reflecting the company's core offering.

• Work-Life Balance Initiatives: Policies and cultural elements that support a healthy work-life balance, potentially including flexible working arrangements (though this role is primarily on-site).

• Team & Company Events: Regular team lunches, after-work drinks, and company events fostering a strong sense of community and collaboration.

• Modern Work Environment: Access to a contemporary office space in Hamburg with collaborative areas and advanced technological infrastructure.

• Retirement Savings Plan: Contributions or options for a company-sponsored pension or retirement savings plan.

Working Hours:

• Typically a 40-hour work week, standard for full-time positions in Germany. While the role is primarily on-site, there may be some flexibility in daily start and end times, subject to team coordination and business needs.

📝 Enhancement Note: The salary estimate is based on research of comparable roles in Hamburg, Germany, considering experience level, industry (e-commerce, AdTech), and seniority. Benefits are inferred from common offerings in German tech companies and the company's emphasis on employee well-being and growth. The standard 40-hour work week is typical for German employment contracts.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-Commerce, Fashion Tech, Digital Advertising (Retail Media)

Company Size: Large (Likely 500-1000+ employees based on typical scale of rapidly growing European e-commerce firms and multiple office locations). ABOUT YOU SE & Co. KG is a significant player in the European online fashion market.

Founded: 2013 (This indicates a relatively young, dynamic company that has achieved rapid growth, suggesting a culture of innovation and adaptability).

Team Structure:

• The Product Strategy team likely operates within or in close alignment with the Product Management and GTM departments.

• This role will report into a Product Lead or Head of Product Strategy, with direct collaboration across Product Managers, Engineering teams, Sales, Marketing, and potentially Data Science.

Methodology:

• Data-Driven Decision Making: A core tenet, emphasizing the use of analytics and insights to guide strategy and product development.

• Agile & Iterative Development: Likely employing agile methodologies for product development, allowing for flexibility, rapid iteration, and continuous improvement.

• Cross-functional Collaboration: A strong emphasis on breaking down silos and fostering a collaborative environment where different departments work synergistically.

• Customer-Centricity: A focus on understanding and meeting the needs of both end consumers and business clients.

Company Website: https://corporate.aboutyou.de/

📝 Enhancement Note: ABOUT YOU's description highlights a culture that values "initiative," "questioning the status quo," "flat hierarchies," "direct communication," and "pragmatic decisions." This suggests an environment where individuals are empowered to take ownership and drive change. The "all genders" initiative further underscores a progressive and inclusive culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "(Senior) Product Strategy Manager," indicating a mid-to-senior level. It requires a blend of strategic thinking, market understanding, and the ability to translate business needs into product requirements. The "Senior" designation implies a level of autonomy, strategic impact, and potentially the capacity to mentor or guide others.

Reporting Structure: The role will likely report to a Head of Product Strategy, Director of Product, or a similar senior leadership position within the Product or GTM organization. It involves extensive collaboration with Product Managers, Engineering Leads, Sales Directors, and Marketing Managers.

Operations Impact: This role has a direct impact on revenue generation through the strategic development and successful commercialization of Retail Media products. By defining compelling value propositions and enabling the sales team, it directly influences client acquisition, retention, and campaign performance, thereby contributing significantly to ABOUT YOU's growth in the AdTech and e-commerce advertising space.

Growth Opportunities:

• Leadership Progression: Potential to advance to a Lead Product Strategist, Group Product Manager, or Head of Product role, overseeing larger product portfolios or teams.

• Specialization: Opportunity to deepen expertise in the fast-growing Retail Media and AdTech sectors, becoming a subject matter expert.

• Cross-functional Mobility: Potential to move into broader Product Management, GTM Strategy, or Business Development roles within ABOUT YOU.

• Skill Development: Continuous learning in areas like advanced analytics, AI in advertising, strategic market analysis, and executive communication.

📝 Enhancement Note: The "Senior" title and the core responsibilities suggest a role where strategic thinking and business impact are paramount. Growth opportunities would likely involve expanding scope of responsibility, leading larger initiatives, or moving into people management within the product or GTM functions.

🌐 Work Environment

Office Type: The company emphasizes a modern, collaborative office environment in Hamburg. This suggests open-plan workspaces, meeting rooms, and common areas designed to foster interaction and teamwork.

Office Location(s): Hamburg, Germany. This location offers a vibrant urban setting with good connectivity and access to talent.

Workspace Context:

• Collaborative Spaces: The emphasis on "direct communication" and "enjoying time together" points to an office designed for frequent interaction, brainstorming, and quick problem-solving sessions.

• Technology & Tools: Expect access to modern IT infrastructure, including high-performance laptops, multiple displays, and robust collaboration software to support the product strategy and GTM functions.

• Team Interaction: Opportunities for informal discussions with colleagues from Product, Engineering, Sales, and Marketing, facilitating quick feedback loops and alignment.

Work Schedule:

• While the role is on-site, the company culture suggests a pragmatic approach, allowing for some flexibility in daily working hours to accommodate personal needs, provided business objectives and team coordination are maintained. Adherence to standard German working hours (typically 40 per week) is expected.

📝 Enhancement Note: The description of ABOUT YOU's culture ("flache Hierarchien, direkte Kommunikation und pragmatische Entscheidungen") implies an office environment that is dynamic, open, and conducive to spontaneous collaboration, which is beneficial for a role requiring constant interaction with various departments.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with an HR representative to assess basic qualifications, cultural fit, and interest in the role.

2. Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on your experience, strategic thinking, and understanding of Retail Media/AdTech. Expect questions about your approach to product strategy and GTM.

3. Case Study / Presentation: You will likely be given a business challenge related to Retail Media strategy or product development to analyze and present. This is where your portfolio will be highly relevant.

4. Cross-functional Interviews: Interviews with key stakeholders from Product Management, Engineering, and Sales to assess collaboration skills and domain expertise.

5. Final Interview: Potentially with a senior leader (e.g., Head of Product, VP of GTM) to discuss your strategic vision and long-term fit within the company.

Portfolio Review Tips:

• Strategic Depth: Ensure your portfolio clearly articulates the strategic thinking behind your initiatives. What was the market opportunity? What was the competitive landscape? What was the core hypothesis?

• Quantifiable Results: Whenever possible, include metrics demonstrating the impact of your work. For product strategy, this could be market share growth, product adoption rates, revenue impact, or client success metrics.

• Process Clarity: Detail your process for translating business needs into product requirements and GTM plans. Highlight your analytical methods and problem-solving approach.

• Cross-functional Narrative: Showcase how you effectively partnered with different teams. Use specific examples of collaboration and conflict resolution.

• Tailoring to Retail Media: Whenever possible, highlight experience or understanding relevant to Retail Media, AdTech, or e-commerce. If direct experience is limited, draw parallels from other strategic roles.

Challenge Preparation:

• Understand the Retail Media Landscape: Research current trends, key players (e.g., Amazon, Walmart Connect, Instacart Ads), challenges, and opportunities in the retail media space.

• Product Strategy Frameworks: Be ready to discuss frameworks like Porter's Five Forces, SWOT analysis, product-market fit, and Go-To-Market strategy models.

• Data Interpretation: Practice analyzing hypothetical datasets related to campaign performance, customer behavior, or market trends and deriving actionable recommendations.

• Value Proposition Crafting: Prepare to articulate a clear and compelling value proposition for a hypothetical retail media product or feature.

• Stakeholder Alignment: Think about how you would gain buy-in from different departments (e.g., Engineering for development, Sales for client pitches) for your strategic recommendations.

📝 Enhancement Note: The interview process for a role like this will heavily scrutinize strategic thinking, analytical capabilities, and the ability to articulate complex ideas. A well-prepared portfolio and proactive approach to case study preparation are critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Software: Tools like Jira, Confluence, Asana, or similar for requirement documentation, backlog management, and workflow tracking.

• Analytics & Data Visualization: Google Analytics, Adobe Analytics, Tableau, Power BI, or Looker for data analysis and performance reporting.

• CRM Systems: Salesforce, HubSpot, or similar for understanding customer relationships and sales pipeline dynamics.

• Collaboration Suites: Microsoft 365 (Teams, SharePoint, Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides, Meet).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for website traffic, user behavior, and conversion tracking.

• Business Intelligence (BI) Tools: Tableau, Power BI, Looker for creating dashboards and generating reports on product performance, market trends, and commercial outcomes.

• Data Warehousing/ETL: Experience working with data extracted from warehouses like Snowflake, BigQuery, or Redshift might be beneficial, depending on the depth of data analysis required.

CRM & Automation:

• CRM: Salesforce or similar to understand client interactions, sales cycles, and customer segmentation.

• Marketing Automation: Tools like HubSpot, Marketo, or Pardot may be used for campaign management and customer engagement, though less directly for this role than for marketing operations.

• AdTech Platforms: Familiarity with the underlying technologies of advertising platforms, including DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and ad servers, is highly advantageous.

📝 Enhancement Note: While specific tools aren't listed, the role's responsibilities strongly suggest a need for proficiency in data analysis, project management, and presentation tools. Experience with AdTech-specific analytics and reporting platforms would be a significant plus.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to using data and rigorous analysis to inform all strategic decisions and product development efforts.

• Customer Focus: Prioritizing the needs and success of both end consumers and B2B clients in product strategy and GTM execution.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional partnerships are actively cultivated.

• Innovation & Agility: Embracing new ideas, adapting quickly to market changes, and continuously seeking ways to improve products and processes.

• Ownership & Accountability: Encouraging individuals to take responsibility for their work, drive initiatives forward, and deliver measurable results.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative approach, with regular interaction and joint problem-solving sessions involving Product Management, Engineering, Sales, Marketing, and Data teams.

• Feedback-Driven Improvement: A culture that values constructive feedback, both given and received, to refine strategies, products, and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams to foster collective growth and efficiency.

📝 Enhancement Note: ABOUT YOU's stated values of "initiative," "questioning the status quo," "direct communication," and "pragmatic decisions" are strong indicators of a culture that values proactivity, continuous improvement, and efficient collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Market: The Retail Media and AdTech landscape is highly dynamic, requiring continuous learning and adaptation to new technologies, regulations, and competitive pressures.

• Balancing Stakeholder Needs: Effectively managing and prioritizing competing demands and perspectives from diverse stakeholders (e.g., Sales, Tech, Business, Clients) can be complex.

• Translating Technical Complexity: Articulating the value of complex AdTech solutions in a way that is easily understood by commercial teams and clients is a perpetual challenge.

• Driving Adoption: Ensuring that new product features and strategies are effectively adopted by internal teams and external clients requires robust enablement and ongoing support.

• Measuring ROI: Clearly demonstrating the return on investment for retail media campaigns and product development initiatives to justify resources and strategic direction.

Learning & Development Opportunities:

• Deep Dive into Retail Media: Become a subject matter expert in one of the fastest-growing sectors of digital advertising.

• Strategic Product Leadership: Develop advanced skills in product strategy, roadmap planning, and GTM execution.

• AdTech Ecosystem Mastery: Gain in-depth knowledge of the AdTech stack, programmatic advertising, and data privacy considerations.

• Executive Communication: Hone skills in presenting complex strategies and data to senior leadership and key clients.

• Mentorship: Potential to be mentored by experienced leaders or to mentor junior team members as the role evolves.

📝 Enhancement Note: The challenges highlight the need for a candidate who is adaptable, a strong communicator, and comfortable navigating complex, fast-paced environments. The growth opportunities are significant for those looking to build a career in the AdTech and e-commerce strategy space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex technical requirements into a clear product strategy. What was your process, and what was the outcome?" (Focus on your structured approach, communication, and ability to bridge tech/business gaps).

• "How would you approach developing a go-to-market strategy for a new retail media advertising product? What key elements would you include?" (Demonstrate understanding of GTM frameworks, target audience, positioning, and enablement).

• "Walk us through how you would use data to identify a new growth opportunity for our retail media offerings." (Highlight your analytical process, data sources, and how you translate insights into actionable strategies).

Company & Culture Questions:

• "What interests you most about ABOUT YOU and the retail media space specifically?" (Show your research and genuine enthusiasm for the company and industry).

• "How do you approach working with cross-functional teams, especially when there are competing priorities?" (Emphasize collaboration, communication, and finding common ground).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key projects, clearly outlining the problem, your strategic approach, the execution, and the measurable results.

• Tell a Story: Frame your case studies as narratives. What was the challenge? What steps did you take? What was the impact?

• Focus on Strategic Rationale: For each project, be ready to explain why you made certain strategic decisions. What was the underlying analysis?

• Quantify Everything Possible: Use numbers, percentages, and key metrics to demonstrate the tangible impact of your work.

• Be Prepared for Deep Dives: Anticipate detailed questions about your contributions, the challenges faced, and alternative approaches you considered.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, analytical rigor, and excellent communication skills. Candidates should be ready to discuss their experience using concrete examples and quantifying their achievements, especially in the context of retail media and GTM strategy.

📌 Application Steps

To apply for this operations position:

• Submit your application through the careers page link provided by ABOUT YOU SE & Co. KG.

• Tailor Your Resume: Highlight keywords and responsibilities directly relevant to Product Strategy, Retail Media, AdTech, GTM, and Stakeholder Management. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that best demonstrate your strategic thinking, analytical skills, and ability to drive commercial success in product development or GTM. Focus on retail media or related e-commerce/AdTech examples if available.

• Prepare Your Narrative: Practice articulating your experience and portfolio highlights concisely, focusing on the "why," "what," and "so what" of your contributions. Be ready to discuss your approach to product strategy and GTM enablement.

• Research ABOUT YOU: Understand their business model, market position, and recent developments, particularly in their retail media initiatives. Familiarize yourself with their company culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.