(Senior) Product Strategy Manager - Retail Media (all genders)

📍 Job Overview

Job Title: Senior Product Strategy Manager - Retail Media (all genders)

Company: ABOUT YOU SE & Co. KG

Location: Hamburg, Germany

Job Type: Full-time

Category: Product Strategy / Retail Media Operations

Date Posted: May 27, 2026

Experience Level: Mid-Senior Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the strategic direction and roadmap for ABOUT YOU's Retail Media product offerings, acting as a key liaison between commercial objectives and technical development.

• Develop and own the positioning, messaging, and value proposition for retail media products, enabling sales teams to effectively market and sell these solutions.

• Empower Retail Media Managers by providing strategic guidance, data-driven insights, and training to enhance their product expertise and client engagement.

• Serve as a strategic advisor to key clients, translating complex technical concepts into clear business value and crafting data-backed campaign strategies for growth.

• Foster cross-functional collaboration with Technology, Sales, and Business stakeholders to ensure successful product adoption, commercial success, and continuous optimization of retail media initiatives.

📝 Enhancement Note: This role bridges product strategy with commercial execution in the rapidly evolving Retail Media space. The emphasis on translating commercial needs into product requirements and empowering sales teams suggests a strong focus on Go-To-Market (GTM) strategy and operational enablement within the product lifecycle.

📈 Primary Responsibilities

• Product Strategy & Roadmap: Define and articulate the long-term product vision, strategy, and roadmap for retail media solutions, aligning with overall business goals and market opportunities.

• Requirement Translation: Act as the primary business counterpart to Tech teams, translating commercial needs, market feedback, and client insights into detailed strategic product requirements and user stories.

• Positioning & Messaging: Develop compelling positioning, messaging, and value propositions for retail media products, creating foundational collateral for Sales enablement and client pitches.

• Sales Enablement: Empower Sales teams and Retail Media Managers through comprehensive training, strategic guidance, and data-driven insights to effectively position products and drive client performance.

• Client Advisory: Serve as a strategic advisor to key clients, translating complex technical concepts into clear business value and developing data-backed campaign strategies to unlock growth and optimize performance.

• Cross-Functional Collaboration: Collaborate effectively with Tech, Sales, Marketing, and Business Development stakeholders to drive product adoption, commercial success, and continuous optimization of the retail media ecosystem.

• Market & Competitive Analysis: Continuously monitor the retail media landscape, competitor activities, and emerging trends to identify new opportunities and inform product strategy.

• Performance Analysis: Track and analyze the performance of retail media products, identifying key metrics, insights, and areas for improvement to drive commercial outcomes.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic product definition and tactical sales enablement. The emphasis on translating commercial needs into technical requirements and advising clients suggests a strong need for analytical rigor, communication clarity, and a deep understanding of AdTech and e-commerce operations.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Product Strategy: Proven ability to define product vision, strategy, and roadmaps, translating market needs into actionable product requirements.

• Retail Media Expertise: Deep understanding of the retail media landscape, including ad formats, targeting capabilities, measurement, and monetization strategies.

• AdTech Knowledge: Familiarity with advertising technology platforms, including DSPs, SSPs, ad servers, and analytics tools.

• Analytical Skills: Strong quantitative and analytical capabilities, with a demonstrated ability to translate complex data into actionable business insights and data-backed strategies.

• Commercial Acumen: A strong commercial mindset with the ability to understand business drivers, identify revenue opportunities, and contribute to commercial success.

• Communication & Storytelling: Excellent verbal and written communication skills, with the ability to craft compelling narratives and articulate complex ideas clearly to diverse audiences.

• Stakeholder Management: Proven ability to effectively manage relationships and collaborate with diverse stakeholders across business, technical, and client-facing teams.

• Strategic & Solution-Oriented: A structured, strategic, and solution-oriented working style, with a proactive approach to problem-solving.

• Language Proficiency: Fluent in both English and German, both written and spoken.

Preferred Skills:

• Experience working directly with e-commerce platforms or online marketplaces.

• Familiarity with agile development methodologies (Scrum, Kanban).

• Experience in developing and delivering sales enablement materials.

• Understanding of client campaign management and performance optimization.

📝 Enhancement Note: The qualifications emphasize a blend of strategic thinking, technical understanding, and strong interpersonal skills. The requirement for fluency in both English and German is critical given the company's pan-European operations and local market engagement. Experience in Retail Media and AdTech is paramount for success in this specialized role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy Case Studies: Showcase examples of how you've contributed to defining product strategies, roadmaps, and market positioning, detailing the process from market research to product launch.

• Requirement Definition Examples: Provide documentation or examples of how you've translated business needs and market feedback into clear, actionable product requirements or user stories for technical teams.

• Go-To-Market (GTM) Strategy Contribution: Illustrate your involvement in GTM planning for new products or features, highlighting contributions to messaging, sales enablement, and commercial launch strategies.

• Client Advisory or Sales Enablement Materials: Present examples of materials you've developed to advise clients on complex technical concepts, demonstrate business value, or empower sales teams with compelling product narratives.

• Data Analysis & Insight Generation: Demonstrate your ability to leverage data to derive actionable business insights, inform product decisions, or support strategic recommendations for clients or internal teams.

Process Documentation:

• Strategic Planning Workflows: Document your approach to market analysis, competitive assessment, and strategic planning within a product development context.

• Cross-Functional Collaboration Processes: Illustrate how you facilitate communication and alignment between business, product, and technology teams to ensure successful product development and adoption.

• Sales Enablement & Training Design: Outline your methodology for creating and delivering effective training programs and enablement materials for sales and client-facing teams.

• Product Lifecycle Management: Detail your understanding and application of processes involved in the entire product lifecycle, from ideation and development to launch, iteration, and optimization.

📝 Enhancement Note: For a role in Product Strategy, a portfolio demonstrating strategic thinking, clear communication of complex ideas, and a data-driven approach is crucial. Emphasis should be placed on tangible outcomes and the candidate's specific contributions to product success, particularly within the Retail Media and AdTech domains.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health & Wellness: Access to health insurance, potential for gym memberships or wellness programs.

• Retirement Savings Plan: Company contributions to a pension or retirement savings scheme.

• Professional Development: Opportunities for training, workshops, conferences, and further education to enhance skills in Product Strategy, Retail Media, and AdTech.

• Employee Discounts: Generous discounts on ABOUT YOU products.

• Flexible Working Environment: While this role is on-site, ABOUT YOU offers a dynamic and collaborative work environment with a focus on work-life balance.

• Team & Social Events: Regular team lunches, after-work drinks, and company events to foster a strong team culture.

• Modern Office Space: Access to a well-equipped and collaborative office in Hamburg.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with flexibility offered within the on-site framework.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in major German tech hubs like Hamburg, considering the specified experience level and industry. Benefits are inferred from typical offerings at fast-growing European e-commerce companies and the company's stated commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Fashion & Technology)

Company Size: Approximately 1,000 - 5,000 employees. This size indicates a company with established processes but still agile enough to foster innovation and rapid growth, offering opportunities for significant impact.

Founded: 2018. As a relatively young company, ABOUT YOU likely maintains a dynamic, forward-thinking culture that embraces technology and rapid iteration.

Team Structure:

• The Product Strategy team likely operates within a broader Product Management or GTM organization.

• Reporting structure will likely involve a Head of Product, Director of Product Strategy, or a similar senior leadership role.

Methodology:

• Agile Product Development: Expect a strong emphasis on agile methodologies (Scrum, Kanban) for product development and iteration.

• Data-Driven Decision Making: A core operating principle, with a focus on leveraging data analytics to inform strategy, measure performance, and drive continuous improvement.

• Customer-Centric Approach: Product development is likely driven by a deep understanding of customer needs and market dynamics within the fashion e-commerce space.

• Cross-Functional Collaboration: A key component, ensuring seamless alignment and efficient execution across different departments.

Company Website: https://corporate.aboutyou.de/en/

📝 Enhancement Note: ABOUT YOU's culture is described as flat-hierarchy, direct communication, and pragmatic decision-making, emphasizing ownership and trust. This suggests an environment where initiative is valued and individuals are empowered to drive change. The focus on fashion and technology points to a dynamic, trend-aware, and innovative workplace.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Managerial Track. This role is positioned as a Senior Product Strategy Manager, indicating a high level of responsibility and expertise. It serves as a critical link between high-level business objectives and the tactical execution of product development, often acting as a subject matter expert and influencer.

Reporting Structure:

• The role likely reports into a Director of Product Strategy, Head of Product Management, or a VP of Product.

Operations Impact:

• The Product Strategy Manager directly influences the evolution and commercial success of ABOUT YOU's Retail Media offerings, a critical revenue stream.

• By translating market needs into product features and enabling sales teams, this role has a tangible impact on revenue generation, client satisfaction, and market position.

Growth Opportunities:

• Leadership Progression: Potential to move into a Lead Product Strategist, Head of Product Strategy, or Director-level role, managing a team and owning broader product portfolios.

• Specialization: Deepen expertise within Retail Media or expand into other strategic areas of e-commerce product management.

• Cross-Functional Moves: Opportunities to transition into broader Product Management, GTM Strategy, Business Development, or even operational leadership roles within the company.

• Skill Development: Continuous learning in cutting-edge AdTech, e-commerce trends, and strategic frameworks, supported by the company's growth and innovation focus.

📝 Enhancement Note: This role offers a significant opportunity for career advancement within a rapidly growing e-commerce company. The blend of strategic thinking, market understanding, and cross-functional leadership provides a strong foundation for future growth in product management and GTM leadership roles.

🌐 Work Environment

Office Type: Modern, collaborative office environment located in Hamburg, Germany. ABOUT YOU emphasizes a culture that fosters direct communication and pragmatic decision-making, suggesting an open and interactive workspace.

Office Location(s): Hamburg, Germany. This implies a vibrant urban setting with access to talent and a strong business ecosystem.

Workspace Context:

• Collaborative Spaces: Expect open-plan areas, meeting rooms, and project spaces designed to encourage teamwork and idea sharing among cross-functional teams.

• Technology & Tools: Access to modern technology and software essential for product strategy, data analysis, and communication.

• Team Interaction: Frequent opportunities for informal and formal interactions with colleagues from Product, Tech, Sales, and other departments, facilitating knowledge exchange and problem-solving.

• Dynamic Atmosphere: As a fast-growing e-commerce company, the environment is likely energetic, fast-paced, and focused on innovation and achieving ambitious goals.

Work Schedule:

• Primarily on-site work arrangement is specified, indicating a need for regular presence in the Hamburg office.

• While core hours are expected, the company culture suggests a degree of flexibility may be available, balanced with the demands of cross-functional collaboration and client interaction.

📝 Enhancement Note: The on-site requirement in Hamburg suggests a preference for in-person collaboration, crucial for strategic alignment and rapid decision-making in a fast-paced environment. The description of the company culture reinforces the expectation of an open and dynamic workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant experience in Product Strategy, Retail Media, and AdTech.

• Hiring Manager Interview: A discussion to assess your strategic thinking, understanding of the retail media landscape, and alignment with the role's core responsibilities. Expect questions about your experience translating business needs into product requirements.

• Case Study / Presentation: A common step for strategy roles. You may be asked to prepare a presentation or analysis on a given topic related to retail media strategy, product positioning, or market opportunity. This will assess your analytical skills, strategic approach, and ability to communicate complex ideas.

• Cross-Functional Interviews: Meetings with stakeholders from Tech, Sales, and/or Business teams to evaluate your collaboration skills, ability to bridge technical and business perspectives, and stakeholder management capabilities.

• Final Interview: Potentially with a senior leader (e.g., VP of Product) to discuss your overall fit, long-term career aspirations, and strategic vision for the role.

Portfolio Review Tips:

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the results of your work (e.g., revenue growth, adoption rates, efficiency improvements).

• Showcase Strategic Thinking: Clearly articulate the "why" behind your decisions and strategies. Explain your thought process, market analysis, and how you arrived at your solutions.

• Highlight Collaboration: Include examples that demonstrate your ability to work effectively with diverse teams (Tech, Sales, Marketing) and manage stakeholder expectations.

• Tailor to Retail Media: Ensure your portfolio includes examples directly relevant to Retail Media, AdTech, or e-commerce product strategy. If direct experience is limited, draw parallels from other strategic roles.

• Structure for Clarity: Organize your portfolio logically, perhaps by project or by skill area, with concise summaries and clear visual aids (charts, mockups, diagrams).

Challenge Preparation:

• Retail Media Landscape: Be prepared to discuss current trends, challenges, and opportunities in the retail media space, including key players, emerging technologies, and monetization models.

• Product Strategy Frameworks: Refresh your knowledge of common product strategy frameworks (e.g., Porter's Five Forces, SWOT analysis, STP) and how to apply them.

• Data Interpretation: Practice analyzing hypothetical datasets related to campaign performance, user behavior, or market trends and drawing actionable insights.

• Stakeholder Communication: Prepare examples of how you would communicate complex product strategies or technical challenges to different audiences (e.g., executive leadership, technical teams, clients).

📝 Enhancement Note: The interview process likely involves a rigorous assessment of strategic acumen, analytical capabilities, and interpersonal skills. A well-prepared portfolio is essential for demonstrating practical experience and strategic thinking, particularly in the context of the retail media ecosystem.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Tools like Jira, Confluence, Asana, or Trello for requirement tracking, backlog management, and project collaboration.

• Roadmapping Tools: Software such as Aha!, Productboard, or Roadmunk for strategic planning and roadmap visualization.

• Analytics & BI Tools: Proficiency with tools like Google Analytics, Adobe Analytics, Tableau, Power BI, Looker, or similar platforms for data analysis and reporting.

• CRM Systems: Familiarity with CRM platforms such as Salesforce, HubSpot, or similar for understanding customer interactions and sales pipelines.

Analytics & Reporting:

• Data Analysis Software: Experience with SQL for data querying and manipulation is highly beneficial for extracting insights from large datasets.

• Reporting Dashboards: Ability to create and interpret dashboards to track key performance indicators (KPIs) related to product adoption, commercial performance, and client success.

Collaboration & Communication:

• Communication Platforms: Tools such as Slack, Microsoft Teams for real-time communication and collaboration.

• Presentation Software: Expertise in tools like PowerPoint, Google Slides, Keynote for creating compelling presentations.

📝 Enhancement Note: While specific tools are not listed, a strong candidate will demonstrate proficiency in a range of product management, analytics, and collaborative software. The emphasis on data analysis suggests a need for candidates comfortable with SQL and BI tools.

👥 Team Culture & Values

Operations Values:

• Ownership & Responsibility: A culture where individuals are empowered to take ownership of their work and drive results.

• Pragmatism & Directness: Emphasis on practical solutions, straightforward communication, and efficient decision-making.

• Innovation & Agility: A commitment to embracing new ideas, adapting quickly to market changes, and continuously improving processes and products.

• Customer Focus: A deep understanding of and dedication to meeting the needs of both internal stakeholders and external clients.

• Collaboration & Teamwork: A belief that success is achieved through effective teamwork and cross-functional partnerships.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where Product Strategy works closely with Tech, Sales, Marketing, and other departments.

• Open Communication: Direct and transparent communication is encouraged, with regular feedback loops and open discussions to solve problems and drive alignment.

• Data-Informed Discussions: Decisions and strategies are often informed by data and analytics, leading to objective and evidence-based discussions.

• Agile Mindset: A collaborative approach that embraces iterative development, continuous learning, and adapting to feedback.

📝 Enhancement Note: ABOUT YOU's stated values of flat hierarchies, direct communication, and pragmatic decisions suggest a dynamic and empowering work environment. The emphasis on ownership and collaboration indicates a culture where individuals are expected to be proactive and work effectively in teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Market: The Retail Media and AdTech landscape is constantly changing, requiring continuous learning and adaptation to new technologies, regulations, and competitive pressures.

• Balancing Stakeholder Needs: Effectively managing the diverse and sometimes competing needs of Tech, Sales, Marketing, and clients requires strong negotiation and communication skills.

• Translating Complex Concepts: Simplifying complex technical and data-related information into clear business value for non-technical stakeholders can be challenging.

• Driving Product Adoption: Ensuring that new product features are effectively adopted by both internal teams and external clients requires robust enablement and ongoing support.

• Data Integration & Utilization: Effectively integrating data from various sources and leveraging it for strategic insights and campaign optimization can be technically and operationally demanding.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge in the fast-paced Retail Media and AdTech sectors through hands-on experience and company-sponsored learning.

• Strategic Skill Enhancement: Develop advanced product strategy, market analysis, and GTM planning skills within a high-growth e-commerce context.

• Cross-Functional Acumen: Gain a comprehensive understanding of e-commerce operations by collaborating closely with Tech, Sales, Marketing, and Business Development.

• Leadership Development: Opportunities to take on more strategic responsibilities, mentor junior team members, and potentially move into leadership roles.

• Exposure to Innovation: Work at the forefront of fashion e-commerce innovation, contributing to cutting-edge product development.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling complex challenges in a dynamic industry. The company's focus on innovation and development suggests a supportive environment for continuous learning and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex market feedback into a clear product strategy or requirement. What was the outcome?" (Focus on your process, data used, and impact.)

• "How would you position a new retail media product to a key client? What data points would you emphasize?" (Demonstrate your understanding of value proposition and client advisory skills.)

• "Walk me through your process for developing a product roadmap. How do you prioritize features and align with business goals?" (Showcase your strategic planning methodology.)

Company & Culture Questions:

• "What interests you most about ABOUT YOU and this specific role in Retail Media?" (Research the company's mission, values, and recent news.)

• "How do you approach collaboration with technical teams when their priorities differ from commercial needs?" (Highlight your communication and negotiation skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives. Start with the problem or opportunity, explain your approach and actions, and conclude with the measurable results.

• Focus on Impact: Clearly articulate the business impact of your contributions. Use numbers and data to quantify success whenever possible.

• Demonstrate Process: Show how you achieved results, not just what you achieved. Detail your strategic thinking, analytical methods, and collaborative efforts.

• Tailor to Retail Media: Highlight projects that are most relevant to retail media, AdTech, product strategy, or e-commerce. If direct experience is limited, emphasize transferable skills and strategic thinking.

• Conciseness: Be prepared to present your key achievements efficiently and effectively. Know your portfolio inside and out to answer questions confidently.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, analytical rigor, and strong communication skills. Being able to articulate your thought process, quantify your impact, and showcase your understanding of the retail media landscape will be crucial for success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the ABOUT YOU careers page.

• Tailor Your Resume: Highlight experience and keywords directly related to Product Strategy, Retail Media, AdTech, Business Development, and Stakeholder Management. Quantify achievements with data where possible.

• Prepare Your Portfolio: Curate 2-3 key projects that best demonstrate your strategic thinking, analytical skills, and ability to translate business needs into product requirements or GTM strategies. Focus on Retail Media or transferable e-commerce/AdTech examples.

• Research ABOUT YOU: Understand their business model, target market, current product offerings, and company culture. Be ready to articulate why you are a good fit for their specific environment.

• Practice Your Story: Prepare to walk through your resume and portfolio, focusing on your strategic contributions, problem-solving approach, and impact on business outcomes.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.