Senior Product Designer - Vietnam based (all genders)

📍 Job Overview

Job Title: Senior Product Designer - Vietnam based (all genders)

Company: HRS Group

Location: Ho Chi Minh City, Vietnam

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: May 12, 2026

Experience Level: Senior (6+ years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver next-generation, AI-first user experiences for complex corporate travel booking journeys across transient, group, meeting, and long-stay segments.

• Own usability and simplicity, transforming intricate booking flows into elegant, emotionally engaging, and intuitive interactions.

• Leverage data, market benchmarks, and customer criteria to build adaptive, context-aware, and intelligent interfaces that anticipate user intent and minimize friction.

• Drive measurable business impact by utilizing funnel analytics, conversion metrics, and satisfaction data to enhance repeat usage, cross-segment adoption, and time-to-booking.

• Collaborate closely with Product Managers and Engineers as part of a Product Trio to validate hypotheses, iterate on solutions, and ensure releases deliver both user and business value.

📝 Enhancement Note: While the core role is Product Design, the emphasis on AI-first design, data-driven impact, and integration within a "Product Trio" suggests a strong need for operations-minded thinking. This role requires understanding how design choices directly influence business metrics, conversion rates, and user adoption – key concerns in Revenue Operations and GTM strategies. The focus on "usability risk" and "measurable business impact" aligns with operational efficiency and ROI.

📈 Primary Responsibilities

• End-to-End Design Ownership: Lead the design process from research and conceptualization through to high-fidelity prototypes and production-ready assets for the Search & Book vertical.

• AI-Powered UX Development: Apply generative and predictive AI design patterns to create proactive, context-aware user experiences that anticipate needs and streamline complex booking processes.

• Data-Driven Optimization: Utilize funnel analytics, conversion metrics, behavioral analytics, and customer feedback to identify usability risks and iteratively improve user journeys for increased adoption and efficiency.

• Cross-Functional Collaboration: Partner effectively with Product Management, Engineering, Marketing, and Sales teams to translate insights into impactful, user-centered products that align with business objectives.

• Agile Design Execution: Produce timely, high-quality designs within committed project cycles, balancing short-term deliverables (H1) with long-term vision (H2, H3) through rapid prototyping and LLM-assisted tools.

• User Persona Development: Develop and maintain LLM-based user personas to scale research insights across teams and markets, ensuring a consistent understanding of user needs.

• Go-to-Market Acceleration: Organize the design process to maximize speed-to-market, employing rapid prototyping, co-creation, and efficient documentation practices.

📝 Enhancement Note: The responsibilities strongly emphasize driving measurable business outcomes through design, directly linking product initiatives to key performance indicators like conversion rates, adoption, and time-to-booking. This aligns with the core objectives of Revenue Operations and Sales Operations, which focus on optimizing the entire customer journey for efficiency and revenue generation.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a Senior Product Designer role.

Experience: 6+ years of experience in product design for B2B or B2C digital products, ideally within complex, data-rich ecosystems.

Required Skills:

• Product Design Mastery: Proven experience designing intuitive and engaging user experiences for complex digital products, with a strong portfolio showcasing B2B or B2C applications.

• AI-First Design Principles: Demonstrated understanding and application of generative and predictive AI design patterns to enhance user journeys and anticipate user intent.

• UX Research Proficiency: Extensive experience in UX research methodologies, including desk research, note-taking, data synthesis, journey mapping, and qualitative/quantitative data analysis.

• Usability Testing & Iteration: Strong background in conducting usability tests and employing iterative design processes to validate hypotheses and mitigate usability risks.

• Tool Proficiency: Mastery of modern design and prototyping tools, including Figma, Figma Make, Uizard, Lovable, Builder.io, and Maze AI.

• Data Literacy: Comfort interpreting and leveraging funnel metrics, conversion data, and behavioral analytics to inform and justify design decisions.

• Agile & Velocity Mindset: Ability to operate with high accountability, prioritize effectively, and drive execution speed without compromising design quality.

• Collaboration & Influence: Skilled in advocating for user-centered design within cross-functional teams and aligning diverse stakeholders.

• English Fluency: Excellent written and spoken English communication skills, with strong storytelling and documentation abilities.

Preferred Skills:

• Amazon 6-Pager Experience: Familiarity with structured documentation and proposal writing for complex projects.

• Growth Mindset: Curiosity and passion for exploring emerging AI tools and their potential impact on user experiences.

• Global Travel Industry Experience: Prior exposure to the nuances of the corporate travel or hospitality sectors.

• API Design Principles: Understanding of how design choices impact API consumers.

📝 Enhancement Note: The emphasis on "AI-first user journeys," "LLM-based user personas," and "LLM-assisted design tools" highlights a forward-thinking approach to design that directly impacts the efficiency and effectiveness of the product, a key concern for operational teams focused on ROI and scalability. The requirement for data literacy and using metrics to justify decisions is paramount for roles that interface with operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies on Impact: Showcase 3-5 detailed case studies demonstrating end-to-end product design processes for complex digital products. Each case study must clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes.

• Data-Driven Design Examples: Include examples that highlight how you used data analytics, funnel metrics, or user behavior insights to inform design decisions and drive specific business results (e.g., increased conversion, reduced friction, improved adoption).

• AI Integration Examples: Present projects where AI was leveraged in the design process, whether in research, ideation, prototyping, or to create AI-first user experiences.

• Usability Risk Mitigation: Illustrate instances where you identified and addressed significant usability challenges, detailing the testing methodologies used and the positive impact of the design changes.

• Tool Proficiency Showcase: Demonstrate expertise in Figma and other specified AI-assisted design tools through examples of complex interfaces, interactive prototypes, or component systems.

Process Documentation:

• User Journey Mapping: Provide examples of detailed user journey maps that identify pain points and opportunities for design intervention, particularly within complex booking or transactional flows.

• Design System Contributions: If applicable, showcase contributions to or experience with design systems, emphasizing how they ensure consistency, efficiency, and scalability across products.

• Agile Workflow Integration: Detail your experience working within agile development cycles, including how you manage design sprints, collaborate with engineering, and adapt to changing requirements.

📝 Enhancement Note: The requirement for demonstrating "measurable business impact," "data-driven design," and "AI integration" in portfolios is crucial for operations-focused roles. This ensures candidates can articulate not just what they designed, but how it contributed to business objectives, a key performance indicator for operations professionals.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Ho Chi Minh City, Vietnam, with 6+ years of experience and specialized AI/B2B skills, an estimated annual salary range would be approximately VND 900,000,000 to VND 1,500,000,000. This range is based on industry benchmarks for senior tech roles in Vietnam, considering the demand for specialized skills in product design and AI.

Benefits:

• Financial Incentives: Competitive salary package, 13th-month bonus, and performance-based Reward bonuses.

• Work-Life Balance: Hybrid working model offering flexibility between home and office.

• Long-Term Commitment Rewards: Recognition and rewards for service milestones (2, 5, 10 years).

• Comprehensive Health Coverage: Private health insurance for employees and family members, alongside full statutory coverage (social, health, unemployment insurance).

• Generous Leave Policy: 18 days of paid annual leave, including sick days.

• Professional Development: Dedicated learning budget, access to Udemy, English classes, mentoring programs, and opportunities to attend global workshops and business forums.

• Daily Allowances: Meal and parking allowances.

• Engaging Company Culture: Company trips, year-end celebrations, structured quarterly team bonding events, and cross-team culture activities.

• Employee Referral Program: Generous bonus for successful candidate referrals.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with a hybrid arrangement offering flexibility.

📝 Enhancement Note: The estimated salary range is derived from research into senior-level product design roles in major tech hubs within Vietnam, factoring in the specific requirements for AI expertise and B2B product experience. The provided benefits list is directly extracted from the job description, highlighting the comprehensive package offered by HRS.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Travel Technology, SaaS, Corporate Travel Management. HRS operates in the rapidly evolving global lodging and meetings market, leveraging technology to address inefficiencies and drive innovation.

Company Size: HRS is a significant player in the corporate travel market, powering travel programs for 35% of the Fortune 500. While specific employee numbers for the Vietnam office aren't detailed, the company's global reach indicates a substantial workforce.

Founded: HRS was founded over two decades ago, bringing extensive proprietary data and market expertise to its AI-driven solutions.

Team Structure:

• Product Trio Model: The designer will work as part of a "Product Trio" alongside a Product Manager and Engineering Lead, fostering close collaboration and shared ownership.

• Cross-Functional Collaboration: Beyond the Product Trio, designers will partner with marketing, sales, and other product teams to ensure a cohesive product strategy and user experience.

• Search & Book Vertical: The role is embedded within the Search & Book business unit, focusing specifically on the core user journey for booking hotels and meetings.

Methodology:

• AI-First Approach: Emphasis on leveraging Artificial Intelligence in design, research, and user experience.

• Data-Driven Decision Making: Design choices are informed by funnel analytics, conversion metrics, and behavioral data.

• Agile Development: Projects are managed within committed project cycles, prioritizing speed and iterative improvement.

• User-Centered Design: A strong focus on understanding user needs and addressing usability risks through research and testing.

Company Website: https://www.hrs.com/

📝 Enhancement Note: HRS's positioning as a technology innovator in corporate travel, with a focus on AI and data-driven solutions, suggests a dynamic and forward-thinking work environment. The "Product Trio" model is a common agile practice that promotes efficient collaboration, aligning well with the operational need for streamlined product development and faster time-to-market.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, expertise, and influence. The role demands ownership of complex design challenges and the ability to mentor others.

Reporting Structure: The designer will report into a design leadership structure, likely within the product organization. They will work closely with Product Management and Engineering within their specific "Product Trio."

Operations Impact: The role's success is measured by its direct contribution to business metrics such as increased program adoption, improved traveler satisfaction, enhanced policy compliance, and ultimately, measurable cost savings and ROI for HRS's enterprise clients. The design directly impacts the efficiency of booking processes and the effectiveness of HRS's platform in the corporate travel ecosystem.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-assisted design, UX research, and complex B2B SaaS product design.

• Leadership Potential: Opportunity to mentor junior designers, lead design initiatives, and contribute to the broader design strategy and system.

• Cross-Functional Exposure: Gain experience working across different business units and collaborating with global teams, potentially leading to roles in product management or design strategy.

• Industry Advancement: Become a recognized expert in designing for the evolving landscape of corporate travel technology and AI-driven user experiences.

• Global Mobility: Potential for international collaboration and exposure within HRS's global operations.

📝 Enhancement Note: The growth trajectory for this role is clearly defined by increasing design complexity, strategic influence, and potential leadership. The emphasis on data-driven impact and AI integration positions the designer for future roles that require a strong understanding of operational efficiency and business outcomes, making it attractive for individuals looking to bridge design and business strategy.

🌐 Work Environment

Office Type: Hybrid working model, allowing employees to work from both home and designated office locations.

Office Location(s): The role is based in Ho Chi Minh City, Vietnam, with specific office addresses at Anna Building, Quang Trung Software City, District 12, and Lim Tower 3, 29A Nguyen Dinh Chieu Street, District 1. This offers accessibility within a major business hub.

Workspace Context:

• Collaborative Spaces: Office environments likely designed to facilitate collaboration, team bonding, and cross-functional interactions, supporting the "Product Trio" model and broader team activities.

• Technology Access: Employees will have access to the necessary tools and technology, including advanced design software and potentially internal development resources, to perform their roles effectively.

• Team Interaction: Opportunities for structured quarterly team bonding and culture activities are provided to foster strong working relationships and knowledge sharing.

Work Schedule: A standard full-time work schedule (approx. 40 hours/week) with hybrid flexibility, allowing for a balance between focused individual work and collaborative team sessions.

📝 Enhancement Note: The hybrid model and specific office locations cater to modern work preferences while ensuring opportunities for in-person collaboration essential for design thinking and agile team dynamics. This environment supports both individual productivity and team synergy, crucial for operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: Candidates will likely present selected case studies from their portfolio to a hiring panel (including design, product, and potentially engineering leads). This will focus on design process, problem-solving, data-informed decisions, and AI integration.

• Product Trio Collaboration Exercise: A potential exercise or deep dive into how the candidate collaborates within a Product Trio, demonstrating their approach to working with Product Managers and Engineers on design challenges.

• Behavioral & Cultural Fit Interview: Assessment of soft skills, communication style, problem-solving approach, and alignment with HRS's values and culture.

• Final Interview: May involve senior leadership to discuss strategic contributions and long-term potential.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the measurable business impact of your designs using metrics (e.g., conversion rate improvements, reduction in support tickets, increased user engagement).

• Showcase AI Integration: Highlight specific examples of how you've used AI tools or designed AI-first experiences, explaining the rationale and outcomes.

• Demonstrate Data-Driven Process: Detail how you used data, analytics, and user research to inform your design decisions and validate hypotheses.

• Explain Your Role: Be precise about your individual contributions within team projects.

• Tell a Story: Structure your case studies to tell a compelling narrative of problem, solution, and impact.

• Focus on Usability: Emphasize how you identified and addressed usability risks to create more intuitive and efficient user experiences.

Challenge Preparation:

• AI Design Scenarios: Be prepared to discuss how you would approach designing for AI-driven features or using AI tools in the design process.

• Data Interpretation: Practice articulating how you would use provided data (e.g., funnel metrics) to diagnose issues and propose design solutions.

• Cross-Functional Communication: Prepare examples of how you effectively communicate design rationale and collaborate with non-design stakeholders.

• Agile Design Process: Be ready to discuss your workflow within an agile environment and how you manage design velocity.

📝 Enhancement Note: The emphasis on portfolio presentation, data-driven impact, and AI integration in the interview process directly aligns with the operational focus of this role. Candidates who can clearly demonstrate their ability to translate design into tangible business results will have a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Mastery of Figma is essential. Proficiency is also expected in tools like Figma Make, Uizard, Lovable, and Builder.io for rapid prototyping, experimentation, and interface design.

• Validation & Testing: Maze AI and similar tools will be used for usability testing, A/B testing, and gathering user feedback to validate design hypotheses.

• AI-Assisted Design: Experience with LLM-assisted design tools and generative AI for research synthesis, persona development, and ideation.

Analytics & Reporting:

• Funnel Analytics: Familiarity with tools used for tracking user funnels and conversion rates (e.g., Amplitude, Mixpanel, Google Analytics) to inform design decisions.

• Behavioral Analytics: Experience analyzing user behavior patterns to identify pain points and opportunities for optimization.

• Data Synthesis Tools: Ability to synthesize insights from various data sources, potentially aided by AI tools for LLM-based persona development and documentation.

CRM & Automation:

• While not direct CRM tools, understanding how design impacts user adoption and engagement within a B2B SaaS platform is critical. This includes designing interfaces that drive compliance and efficiency for corporate travel managers and travelers.

• Integration Tools: Awareness of how design choices can impact the integration and seamless flow of data within a broader travel and expense ecosystem.

📝 Enhancement Note: The explicit mention of AI-powered design tools (Figma Make, Uizard, Maze AI, LLM-assisted tools) and data analytics platforms highlights the technological sophistication required. This role demands a designer who is not only proficient in traditional design but also adept at leveraging cutting-edge technology to drive efficiency and measurable outcomes, a key aspect of modern Revenue Operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data, analytics, and user behavior to inform and justify design choices, driving measurable business impact.

• Efficiency & Velocity: Operating with a high level of accountability to produce timely, high-quality designs that accelerate go-to-market speed.

• User-Centricity & Simplicity: A commitment to creating "Apple-esque" experiences that transform complexity into clear, elegant, and emotionally engaging interactions.

• Innovation & AI Adoption: A passion for AI-assisted design and a growth mindset to explore how emerging tools can shape future user experiences.

• Collaboration & Integrity: Working effectively within cross-functional teams, advocating for user-centered design, and maintaining high standards of design quality and execution.

Collaboration Style:

• Product Trio Partnership: Close, integrated collaboration with Product Management and Engineering, forming a core team responsible for product outcomes.

• Cross-Functional Influence: Ability to effectively communicate design rationale, advocate for user needs, and build consensus among diverse stakeholders (Sales, Marketing, etc.).

• Agile & Iterative: Embracing a feedback-driven approach, participating in continuous iteration, and adapting designs based on new insights and business requirements.

• Knowledge Sharing: Contributing to a growing repository of LLM-based user personas and design insights to scale knowledge across the organization.

📝 Enhancement Note: The values of data-driven decisions, efficiency, and AI adoption strongly resonate with the operational ethos of maximizing impact and optimizing processes. The collaborative style, particularly within the Product Trio, emphasizes streamlined communication and execution, critical for achieving business objectives in a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Transforming intricate corporate travel booking flows across multiple segments (transient, group, meetings, long-stay) into simple, intuitive user experiences.

• AI Integration Complexity: Effectively applying generative and predictive AI design patterns to create genuinely intelligent and anticipatory user journeys, rather than superficial features.

• Balancing Design Horizons: Managing and delivering design output for immediate needs (H1) while simultaneously researching and prototyping future opportunities (H2, H3) and contributing to long-term vision.

• Driving Measurable Impact: Quantifying the direct impact of design decisions on key business metrics such as conversion rates, adoption, and revenue.

• Maintaining Velocity: Producing high-quality, production-ready designs at speed within agile development cycles.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in cutting-edge AI tools and methodologies for UX research and design, becoming a leader in AI-first product development.

• Data-Driven Design Mastery: Enhance skills in interpreting complex analytics, conducting A/B tests, and using data to strategically influence product direction.

• B2B SaaS Product Evolution: Gain in-depth knowledge of the corporate travel technology landscape and the evolving needs of enterprise clients.

• Cross-Functional Leadership: Develop skills in influencing stakeholders across product, engineering, sales, and marketing through effective communication and compelling design strategy.

• Global Exposure: Work within a global organization, potentially collaborating with teams in different regions and contributing to international product strategies.

📝 Enhancement Note: The challenges presented are directly related to optimizing user journeys for business outcomes, a core focus for operations. The growth opportunities emphasize skill development in areas that enhance operational efficiency and strategic impact, such as AI integration and data-driven decision-making.

💡 Interview Preparation

Strategy Questions:

• AI-Driven Design Strategy: "Describe how you would approach designing an AI-first feature to help corporate travelers find the most sustainable accommodation options. What data would you need, and how would you measure its success?" (Preparation: Focus on AI patterns, data requirements, and defining relevant business metrics like adoption or booking conversion for sustainable options.)

• Usability Risk Mitigation: "Walk us through a time you identified a significant usability risk in a complex booking flow. What was your process for diagnosing the issue, designing a solution, and validating its effectiveness?" (Preparation: Use a STAR method approach, detailing the problem, your specific actions, the data/methods used for validation, and the quantifiable positive outcome.)

• Data-Informed Design Prioritization: "Given a funnel with a significant drop-off rate at a particular stage, how would you use available data to diagnose the root cause and propose design solutions? How would you prioritize your design efforts?" (Preparation: Discuss your analytical process, how you'd leverage behavioral analytics, and your criteria for prioritizing design initiatives based on potential impact.)

Company & Culture Questions:

• HRS's AI Vision: "How do you see AI transforming the corporate travel booking experience, and how would your design approach contribute to HRS's AI-first strategy?" (Preparation: Research HRS's AI initiatives and articulate your vision for AI in travel UX, aligning with their stated goals.)

• Product Trio Collaboration: "Describe your ideal working relationship within a Product Trio. How do you ensure effective collaboration with Product Managers and Engineers to achieve shared goals?" (Preparation: Highlight your communication style, how you provide constructive feedback, and your approach to aligning on product vision and execution.)

• Measuring Design Impact: "Beyond user satisfaction, what key business metrics would you focus on to demonstrate the value of your design work at HRS, and how would you track them?" (Preparation: Discuss metrics like conversion rates, adoption, time-to-booking, cost savings, and policy compliance, linking them directly to design decisions.)

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the problem, your role, the solution, and quantifiable results (e.g., "Increased conversion by 15%," "Reduced task completion time by 20%").

• Show, Don't Just Tell: Use visuals effectively – wireframes, mockups, interactive prototypes, and user flow diagrams – to illustrate your design process and final solutions.

• Highlight AI & Data: Explicitly call out where and how you used AI tools or data insights in your process and the impact it had.

• Tell Your Story: Frame each case study as a narrative with a clear beginning (the problem), middle (your design process and solutions), and end (the measurable impact).

• Be Ready for Deep Dives: Anticipate questions about your design choices, trade-offs you made, and how you handled challenges or conflicting feedback.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating operational impact through design—quantifiable results, data-driven decisions, and AI integration. This aligns with the operational need for measurable outcomes and efficiency.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the HRS jobs portal link provided.

• Optimize Your Resume: Tailor your resume to highlight your 6+ years of experience in product design, specifically mentioning B2B/B2C digital products, AI-first design, UX research, and proficiency in Figma. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that showcase your end-to-end design process, measurable impact, AI integration, and data-driven decision-making. Ensure each case study clearly defines the problem, your role, your process, and the quantifiable outcomes.

• Prepare Your Portfolio Presentation: Practice walking through your chosen case studies, focusing on storytelling, quantifying results, and explaining your design rationale, especially concerning AI and data. Be ready to discuss your collaboration style and how you address usability risks.

• Research HRS: Understand HRS's mission, their AI-first strategy, and their position in the corporate travel market. Prepare thoughtful questions about the role, the team, and the company's future vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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