Senior Product Designer (UX/UI)

📍 Job Overview

Job Title: Senior Product Designer (UX/UI)

Company: WeQuel

Location: Stockholm, Sweden; Gothenburg, Sweden

Job Type: Full-Time

Category: Product Design / User Experience (UX) / User Interface (UI)

Date Posted: 2026-06-30

Experience Level: Senior (5-10 years implied)

Remote Status: On-site (with potential for hybrid flexibility implied by consulting context)

🚀 Role Summary

• Lead End-to-End Product Design: Spearhead the entire product design lifecycle, from initial discovery and user research to final delivery and iteration, with a strong emphasis on user-centered methodologies.

• AI-Powered Product Innovation: Drive the identification and implementation of AI-enabled products, services, and customer experiences, focusing on creating tangible business and customer value.

• Strategic Stakeholder Engagement: Effectively collaborate with and influence product managers, engineers, data scientists, and senior business stakeholders to align design strategy with business objectives.

• Consulting Assignment Context: Operate within a consulting framework, applying design expertise to client challenges within the consumer digital products, pharmaceutical, manufacturing, and industrial sectors.

📝 Enhancement Note: The role is framed as a consulting assignment, implying a need for adaptability, strong client-facing skills, and the ability to quickly integrate into diverse project teams and environments. The emphasis on AI and innovation suggests a forward-thinking company and client base.

📈 Primary Responsibilities

• Design Leadership: Lead user-centered design initiatives, from discovery and concept development through to detailed UI design and usability testing.

• User Research & Validation: Conduct comprehensive user research, including interviews, surveys, and usability testing, to gather insights and validate design decisions.

• Prototyping & Iteration: Develop interactive prototypes at various fidelities to communicate design concepts, test hypotheses, and facilitate iterative design processes.

• UI Design Excellence: Create high-fidelity, intuitive, and visually appealing user interfaces that align with brand guidelines and enhance user engagement.

• Cross-Functional Collaboration: Partner closely with Product Management, Engineering, Data Science, and other cross-functional teams to ensure seamless product development and successful launch.

• Innovation & AI Integration: Proactively identify opportunities where emerging technologies, particularly AI, can be leveraged to create novel solutions and significant value for both customers and the business.

• Workshop Facilitation: Design and lead workshops, including discovery sessions, design sprints, and brainstorming sessions, to foster collaboration and drive ideation.

• Stakeholder Communication: Articulate design strategies, present concepts effectively, and facilitate productive discussions with senior leadership and diverse stakeholder groups.

• Strategic Product Vision: Contribute to the definition of product strategy and the long-term vision for customer experiences across digital touchpoints.

• Process Optimization: Apply design thinking principles to optimize existing processes and develop new, efficient workflows within client organizations.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and hands-on execution, typical of a senior design role. The explicit mention of AI integration and creating "new products, services, or customer experiences—not only optimizing existing ones" indicates a focus on innovation and forward-looking product development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior roles. Equivalent practical experience will also be highly valued.

Experience: Extensive experience as a Product Designer, UX Designer, or Digital Experience Designer, with a strong emphasis on senior-level responsibilities and leading complex projects. A proven track record of successfully designing and launching innovative products, particularly those leveraging AI, is crucial.

Required Skills:

• UX Design Expertise: Deep understanding and practical application of user experience principles, user-centered design methodologies, and information architecture.

• UI Design Proficiency: Strong skills in creating visually compelling and functional user interfaces, including layout, typography, color theory, and component design.

• Interaction Design: Ability to design intuitive and engaging user flows and interactions.

• Design Thinking: Proficient in applying design thinking frameworks for problem-solving and innovation.

• User Research: Experience conducting various forms of user research (e.g., interviews, surveys, contextual inquiry) to inform design decisions.

• Prototyping: Skilled in creating interactive prototypes using tools like Figma to test concepts and gather feedback.

• Usability Testing: Experience planning, conducting, and analyzing usability tests to identify and resolve user experience issues.

• AI Product Design: Demonstrated ability to identify opportunities for AI integration and design AI-powered products or features that deliver meaningful value.

• Stakeholder Management: Proven ability to manage relationships, expectations, and communication with diverse stakeholders, including senior leadership.

• Workshop Facilitation: Experience leading and facilitating design workshops, brainstorming sessions, and discovery meetings.

• Systems Thinking: Ability to understand and design for complex systems and end-to-end customer journeys across multiple touchpoints.

• Figma Proficiency: Advanced skills in using Figma for design, prototyping, and collaboration.

• Miro Proficiency: Experience utilizing Miro for ideation, workshop facilitation, and collaborative design processes.

• Product Strategy Contribution: Ability to contribute to and influence product strategy through design insights and vision.

• End-to-End Design Leadership: Capacity to manage the entire design process from concept to delivery.

• Storytelling: Strong narrative skills to effectively communicate design rationale and impact.

• English Fluency: Excellent written and spoken English communication skills.

Preferred Skills:

• Swedish Language Fluency: A meritorious asset for client interactions in Sweden.

• Experience in Specific Industries: Prior experience in pharmaceutical, manufacturing, or industrial sectors.

• Service Design: Understanding of service design principles and their application.

• Customer Journey Mapping: Proficiency in creating detailed customer journey maps.

• Microsoft Teams: Familiarity with Microsoft Teams for collaboration and communication.

• Experience with Data Science Collaboration: Ability to work effectively with data scientists on AI-driven products.

📝 Enhancement Note: The extensive list of required skills underscores the seniority and breadth of expertise expected. The emphasis on AI-powered products and creating "new" experiences, rather than just optimizing, suggests a focus on disruptive innovation and strategic product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated End-to-End Design Process: Showcase a minimum of 2-3 comprehensive case studies that clearly articulate your involvement in the entire design lifecycle, from initial problem definition and user research to final product delivery and impact measurement.

• Innovation & AI Focus: Highlight projects where you have explored or implemented AI-driven features or products, detailing the problem, your approach to identifying AI opportunities, the design solutions, and the resulting value created for users and the business.

• Complex Stakeholder Environments: Present projects that illustrate your ability to navigate complex organizational structures, manage diverse stakeholder expectations, and effectively communicate design decisions to both technical and non-technical audiences.

• Impact & Results: Quantify the impact of your design work whenever possible. Include metrics related to user engagement, conversion rates, customer satisfaction, efficiency gains, or business outcomes directly attributable to your design contributions.

Process Documentation:

• Workflow Design & Optimization: For each case study, clearly outline the design process followed, including research methodologies, ideation techniques, prototyping tools and fidelity, and testing procedures.

• Systemic Thinking & Integration: Illustrate how your designs integrate into larger systems or customer journeys, demonstrating an understanding of cross-touchpoint experiences (digital, physical, service).

• Collaboration & Iteration: Provide evidence of cross-functional collaboration (e.g., with PMs, Engineers, Data Scientists) and how feedback loops were used to iterate and refine designs.

• AI Value Proposition: Clearly articulate the unique value proposition of AI features within your presented projects, explaining how they solve user problems or create new opportunities.

📝 Enhancement Note: A robust portfolio is critical for this role, especially given the consulting nature and the emphasis on innovation and AI. Candidates should prepare to deep-dive into their process, decision-making, and the tangible outcomes of their work, particularly concerning AI applications and complex stakeholder management.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, extensive experience requirements, and the consulting nature of the role, a competitive salary is expected. In Stockholm and Gothenburg, for a Senior Product Designer with 5-10 years of experience specializing in UX/UI and AI product design, the estimated annual salary range would typically fall between SEK 600,000 and SEK 850,000. This range can vary based on the specific client, project duration, and the candidate's precise skill set and negotiation.

Benefits:

• Consulting Project Variety: Opportunity to work on diverse and impactful projects across different industries (pharmaceutical, manufacturing, industrial) for leading companies.

• Professional Development: Access to continuous learning, skill enhancement, and opportunities for professional growth within WeQuel's flat organizational structure.

• Community & Support: Be part of a strong community within WeQuel, fostering collaboration, knowledge sharing, and mutual support.

• Influence & Autonomy: A flat organization with short decision-making paths allows for greater influence and autonomy in shaping professional growth and project direction.

• Competitive Compensation Package: As implied by the senior role and consulting context, a comprehensive benefits package is anticipated, likely including standard Swedish employment benefits such as health insurance, pension contributions, and paid time off.

Working Hours: A standard full-time work week is implied (approximately 40 hours per week), with potential for flexibility depending on the specific consulting assignment and client needs. The consulting nature may sometimes require adaptability to project deadlines.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for senior UX/UI designers in major Swedish cities, adjusted for specialization in AI and consulting. The benefits listed are derived from the company description and are typical for a consulting firm valuing employee development and community.

🎯 Team & Company Context

🏢 Company Culture

Industry: WeQuel operates within the Consulting sector, with a focus on delivering digital product design and innovation services. Their clients span the Pharmaceutical, Manufacturing, and Industrial sectors, indicating a need for designers who can adapt to complex, regulated, or B2B environments.

Company Size: WeQuel is described as having a "flat organization with short decision-making paths," suggesting a relatively agile and potentially medium-sized company structure rather than a large, hierarchical one. This fosters a sense of direct impact and accessibility.

Founded: Information on the founding date is not provided, but the emphasis on a modern approach to consulting and valuing people first suggests a company that has evolved with current industry trends.

Team Structure:

• Consulting Pods/Teams: Consultants likely work in project-based teams, often comprising individuals with diverse skill sets (design, product management, engineering) to serve client needs.

• Reporting: A flat organization implies direct reporting to leadership or project leads, with minimal hierarchical layers between team members and decision-makers.

• Cross-Functional Collaboration: High emphasis on working collaboratively with client teams (product managers, engineers, data scientists) and internal WeQuel colleagues to deliver integrated solutions.

Methodology:

• User-Centered Design: Core to their approach, ensuring that user needs and behaviors are at the forefront of all design initiatives.

• Data-Driven Insights: Leveraging user research, analytics, and AI to inform design strategies and measure impact.

• Agile & Iterative Development: Likely employing agile methodologies to adapt to evolving project requirements and client feedback.

• Innovation & Future-Forward Thinking: A strong focus on exploring emerging technologies like AI to drive business value and create novel solutions.

Company Website: https://career.wequel.se

📝 Enhancement Note: The company culture emphasizes agility, collaboration, and employee development. The consulting model means the "team" can be fluid, often a mix of WeQuel employees and client personnel, requiring strong interpersonal and adaptability skills.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Product Designer. This level signifies a high degree of autonomy, strategic input, and the ability to lead complex design initiatives independently. Senior designers are expected to mentor junior team members, influence design strategy, and tackle ambiguous problems with confidence. They are key contributors to innovation and the development of new product lines or significant feature sets.

Reporting Structure: In WeQuel's flat organization, a Senior Product Designer would likely report directly to a Design Lead, Practice Lead, or a senior executive. They would also work closely with Project Managers and client-side Product Managers and Engineering leads on specific assignments.

Operations Impact: Senior Product Designers at WeQuel have a significant impact on business success by:

• Driving Product Innovation: Leading the design of new AI-powered products and services that can unlock new revenue streams or market positions for clients.

• Enhancing Customer Experience: Improving user satisfaction, engagement, and loyalty through intuitive and impactful digital products.

• Optimizing Business Processes: Designing solutions that streamline operations, increase efficiency, and reduce costs for clients.

• Shaping Client Strategy: Providing design-led insights that influence product strategy and long-term business direction.

Growth Opportunities:

• Leadership Pathways: Potential to grow into Lead Designer, Design Manager, or Head of Design roles within WeQuel, overseeing design teams and strategy.

• Specialization: Deepen expertise in specific areas like AI product design, service design, or design strategy.

• Client Relationship Management: Develop skills in client engagement and business development, potentially moving into strategic consulting roles.

• Mentorship: Opportunities to mentor and guide junior designers, honing leadership and coaching abilities.

• Cross-Industry Exposure: Gain broad experience across diverse sectors, enhancing adaptability and problem-solving skills.

📝 Enhancement Note: The consulting model at WeQuel offers a unique growth trajectory. While traditional product design career paths exist, the ability to work across industries and on client-facing strategic projects provides accelerated opportunities for leadership and specialization.

🌐 Work Environment

Office Type: WeQuel operates with a model that supports both on-site and potentially hybrid work arrangements, typical for consulting firms. The primary locations in Stockholm and Gothenburg suggest modern office spaces designed for collaboration, client meetings, and focused individual work.

Office Location(s):

• Stockholm: Vasagatan 28, 111 20 Stockholm. This central location offers excellent accessibility and proximity to business districts.

• Gothenburg: A location within Gothenburg is specified, indicating a presence in this key Swedish city.

Workspace Context:

• Collaborative Hubs: Offices are likely equipped with meeting rooms, brainstorming areas, and flexible workspaces to facilitate teamwork and client presentations.

• Technology-Enabled: Access to modern digital collaboration tools such as Figma, Miro, and Microsoft Teams is essential and will be readily available.

• Client-Facing Facilities: Meeting rooms equipped for presentations and client workshops will be a standard feature.

• Professional Atmosphere: A professional yet engaging environment that supports focused work and creative problem-solving.

Work Schedule: The role is full-time, generally around 40 hours per week. While standard office hours are typical, the consulting nature might necessitate flexibility to meet project deadlines or client needs. Emphasis is placed on delivering results, with adaptability being key.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and client interaction, which is common in consulting. However, the "consulting assignment" context implies that the specific client's environment might also influence the day-to-day work setting, potentially including client-site work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the Senior Product Designer role and consulting context. Emphasis will be placed on AI product design experience and end-to-end project leadership.

• Hiring Manager/Recruiter Call: An introductory conversation to discuss your background, motivations, and understanding of the role and WeQuel's consulting model.

• Design Challenge/Case Study Presentation: You will likely be asked to present one or more portfolio case studies in detail. This is a critical stage to evaluate your design process, strategic thinking, AI integration approach, stakeholder management skills, and communication abilities. Prepare to discuss your decisions, challenges, and outcomes thoroughly.

• Team/Stakeholder Interviews: Meetings with other designers, project managers, and potentially client representatives to assess cultural fit, collaboration style, and domain expertise.

• Final Interview: A discussion with senior leadership to confirm alignment with WeQuel's values and strategic direction.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best demonstrate your senior-level capabilities, particularly in AI product design, end-to-end ownership, and complex problem-solving.

• Tell a Story: Frame each case study as a narrative. Clearly define the problem, your role, the process you followed, the key decisions you made, the challenges you overcame, and the measurable impact of your solution.

• Highlight AI Expertise: Explicitly detail your involvement in AI-related projects. Explain how you identified AI opportunities, designed for AI capabilities, and measured the resulting value.

• Showcase Process, Not Just Polish: While visual quality is important, interviewers will focus on your thought process, rationale, and problem-solving approach. Be ready to discuss why you made certain design choices.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs. If direct metrics are unavailable, articulate the projected business or user value.

• Prepare for AI-Specific Questions: Be ready to discuss the ethical considerations, limitations, and future potential of AI in product design.

Challenge Preparation:

• Anticipate Design Thinking Exercises: Be prepared for hypothetical scenarios where you might need to brainstorm solutions, map user journeys, or outline a design strategy for a given problem.

• Practice Articulating Your Process: Rehearse explaining your design methodologies clearly and concisely, focusing on adaptability and user-centricity.

• Research WeQuel and Their Clients: Understand their consulting approach, values, and the industries they serve. This will help you tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The interview process will heavily rely on a strong portfolio presentation. Candidates should anticipate in-depth questions about their design methodology, strategic contributions, and specific experience with AI in product development.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Expect to use it extensively for creating high-fidelity designs and interactive prototypes.

• Miro: A key tool for collaborative ideation, brainstorming, workshop facilitation, user journey mapping, and wireframing.

• Microsoft Teams: Utilized for internal and client communication, team collaboration, and virtual meetings.

Analytics & Reporting:

• While specific tools aren't listed, proficiency with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) for understanding user behavior and measuring design impact is expected.

• Experience with data visualization tools for presenting findings to stakeholders may be beneficial. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) might be relevant if client projects involve customer journey mapping or integration with sales/marketing processes, though not a primary focus for this role.

• Understanding of automation principles in design or user flows could be advantageous.

📝 Enhancement Note: The explicit mention of Figma, Miro, and Microsoft Teams indicates the core digital collaboration and design stack used by WeQuel and likely expected of candidates. Proficiency in these tools is non-negotiable.

👥 Team Culture & Values

Operations Values:

• People First: WeQuel emphasizes valuing its employees, fostering a supportive environment where individuals can thrive. This translates to team cohesion, mutual respect, and a focus on well-being.

• Collaboration: A strong emphasis on teamwork, both internally within WeQuel and externally with clients. This means actively seeking input, sharing knowledge, and working collectively towards project success.

• Development & Growth: Commitment to the professional development of its consultants, offering opportunities for learning, skill enhancement, and career progression.

• Impact & Innovation: A drive to create meaningful impact for clients through innovative solutions, particularly leveraging new technologies like AI.

• Agility & Adaptability: As a consulting firm, embracing change, adapting to new challenges, and maintaining flexibility are core to their operational success.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with diverse teams (product, engineering, data science, business stakeholders) is paramount. Expect a highly collaborative environment where design is integrated early and often.

• Open Communication: Encouraging open dialogue, constructive feedback, and transparent communication to ensure alignment and effective problem-solving.

• Workshop-Driven Ideation: Utilizing structured workshops as a primary method for collaborative brainstorming, problem-solving, and consensus-building.

• Client Partnership: A collaborative approach extends to client relationships, aiming to function as an extension of their team to achieve shared goals.

📝 Enhancement Note: The "People First" value suggests a company culture that prioritizes employee well-being and development, which is a significant draw for consultants seeking a supportive environment. The emphasis on collaboration and innovation is critical for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Diverse Client Environments: Adapting to different client cultures, stakeholder dynamics, and project complexities across various industries (pharma, manufacturing, industrial).

• Driving AI Adoption: Convincing stakeholders of the value and feasibility of AI-driven solutions and overcoming potential resistance or skepticism.

• Balancing Innovation with Practicality: Developing cutting-edge designs that are also feasible to implement within client constraints and timelines.

• End-to-End Ownership in Consulting: Managing the full design lifecycle within project-based engagements, often with evolving scope and requirements.

• Continuous Learning: Staying abreast of rapidly evolving AI technologies, design trends, and best practices in a dynamic field.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI product design, machine learning interfaces, and ethical AI considerations through project work and potential training.

• Strategic Consulting Skills: Develop advanced stakeholder management, client communication, and business strategy contribution skills.

• Industry Exposure: Gain invaluable experience and insights across multiple sectors, building a versatile skill set.

• Mentorship Programs: Benefit from guidance from experienced senior consultants and leaders within WeQuel.

• Access to Modern Tools & Technologies: Work with state-of-the-art design and collaboration software.

📝 Enhancement Note: The challenges are inherent to a senior consulting role focused on innovation. The growth opportunities are substantial, offering a path for significant professional development beyond traditional product design roles.

💡 Interview Preparation

Strategy Questions:

• AI Product Strategy: "Describe a scenario where you identified an opportunity for AI to create significant customer or business value. How did you validate this opportunity, and what was your proposed design solution?" (Prepare a case study highlighting this.)

• Design Process & Leadership: "Walk us through an end-to-end product design project you led. What were the key phases, your specific contributions, and how did you manage stakeholders and cross-functional teams?" (Focus on a complex project.)

• Problem-Solving with AI: "Imagine a client in the [mention client industry, e.g., manufacturing] sector wants to leverage AI to improve [mention a process, e.g., predictive maintenance]. How would you approach designing a user-friendly interface for this AI solution?" (Think about user needs, data inputs/outputs, and trust.)

Company & Culture Questions:

• Consulting Motivation: "Why are you interested in a consulting role at WeQuel, rather than a direct in-house product design position?" (Emphasize desire for variety, impact, and learning.)

• Adaptability: "How do you adapt your design process and communication style when working with different clients and teams?" (Highlight flexibility, active listening, and empathy.)

• WeQuel's Values: "How do you see the 'People First' value influencing your work as a Senior Product Designer here?" (Connect personal values to company ethos.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, start with a clear executive summary (problem, solution, impact), then dive into the detailed process, your role, and quantifiable results.

• Focus on Rationale: Be prepared to defend every design decision. Explain the 'why' behind your choices, referencing user research, business goals, or technical constraints.

• Demonstrate AI Integration: Clearly articulate the role of AI in your projects. Showcase how you designed for AI capabilities, managed user expectations around AI, and measured its effectiveness.

• Engage and Inquire: Present your work confidently, but also be ready to answer questions and engage in a dialogue. Ask clarifying questions about the client's context if presenting a hypothetical.

• Highlight Soft Skills: Use your presentation to showcase your communication, storytelling, and stakeholder management skills.

📝 Enhancement Note: Preparation should focus on demonstrating leadership, strategic thinking, and a deep understanding of AI's application in product design, all within the context of consulting. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the WeQuel career page.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best showcase your experience in end-to-end product design, AI product development, and stakeholder management. Ensure each case study clearly articulates the problem, your process, your role, and the measurable impact.

• Resume Optimization: Update your resume to emphasize senior-level responsibilities, leadership experience, and specific achievements related to designing and launching innovative products, especially those involving AI. Use keywords identified in the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, design rationale, and quantifiable outcomes. Prepare answers to common strategy and behavioral questions related to AI, design thinking, and consulting.

• Company Research: Thoroughly research WeQuel, their consulting approach, their stated values (especially "People First"), and the industries they serve. Understand their position in the market and how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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