Senior Product Designer - US Market

📍 Job Overview

Job Title: Senior Product Designer - US Market

Company: Betterfly

Location: Santiago, Santiago Metropolitan Region, Chile (with US Market focus)

Job Type: Full-Time

Category: Product Design | Go-to-Market Operations

Date Posted: May 18, 2026

Experience Level: Mid-Senior (4-5 years)

Remote Status: Hybrid (with potential for remote work based on team needs)

🚀 Role Summary

• Spearhead the design of AI-native product experiences for the US market, focusing on dynamic, adaptive, and non-deterministic user journeys.

• Drive end-to-end product solutions, from strategic definition to meticulous execution, in close partnership with Product and Engineering teams.

• Contribute to the evolution and governance of a global design system, ensuring brand consistency and scalability across diverse product offerings.

• Leverage advanced design tools and emerging AI technologies to accelerate prototyping and enhance the efficiency of the design process.

• Act as a strategic design thought leader, translating complex problems into clear, actionable design strategies within ambiguous contexts.

📝 Enhancement Note: While the physical location is Santiago, Chile, the role's explicit focus on the "US Market" implies a need for deep understanding of US user behaviors, market trends, and potentially compliance considerations. The emphasis on "AI-native" experiences suggests a forward-thinking approach to UX/UI design, requiring candidates to be comfortable with emerging technologies and their application in product development. The hybrid work arrangement, coupled with a global team, indicates a need for strong remote collaboration and communication skills.

📈 Primary Responsibilities

• Design and iterate on AI-driven product experiences, defining innovative interaction patterns, system behaviors, and comprehensive usage guidelines to ensure quality and consistency across various user contexts.

• Collaborate closely with Product Managers and Engineering leads to meticulously define problems, map intricate user flows, develop robust functional prototypes, and successfully launch new features and products.

• Actively participate in the strategic evolution of the platform and the global design system, contributing to product architecture decisions and ensuring cohesive brand expression worldwide.

• Develop sophisticated, functional prototypes and experiment with AI-assisted design and development tools to significantly expedite solution creation and iteration cycles.

• Provide strategic and critical design perspectives, effectively resolving complex challenges and bringing clarity to ambiguous project requirements.

• Champion user-centric design principles throughout the product development lifecycle, advocating for the needs of the US market users.

• Conduct user research and usability testing to validate design concepts and gather insights that inform product improvements and strategic decision-making.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on "AI-native" and "AI-assisted" tools suggests a need for designers who are not only proficient in traditional design methodologies but also eager to explore and integrate cutting-edge AI applications into their workflow. The global design system contribution points to a need for understanding scalability and cross-cultural design considerations, even with a primary focus on the US market.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 4 to 5 years of progressive experience in Product Design, with a proven track record of contributing to product development from inception (0 to 1) or significant redesign initiatives.

Required Skills:

• Product Design: Comprehensive experience in user-centered design, from discovery and ideation to detailed interaction and visual design.

• AI-Native Design: Demonstrated ability to design for dynamic, adaptive, and non-deterministic user experiences leveraging AI principles.

• Visual Design & Interaction Design: High proficiency in creating compelling visual aesthetics and intuitive interaction models for complex, scalable products.

• Design Systems: Experience in contributing to, maintaining, or evolving design systems to ensure product consistency and brand integrity.

• Prototyping: Advanced skills in creating functional prototypes using tools like Figma, with a focus on demonstrating complex interactions and user flows.

• Collaboration & Storytelling: Proven ability to work effectively in multidisciplinary teams (Product, Engineering), with strong communication, presentation, and storytelling skills to articulate design rationale and vision.

• Figma Proficiency: Advanced expertise in Figma for wireframing, prototyping, and design system management.

• English Proficiency: Advanced or native English proficiency is strictly required for effective communication with international teams and the US market.

• Ambiguity & Autonomy: Demonstrated capacity to thrive in ambiguous, dynamic environments, exhibiting self-direction, critical thinking, and a strong product vision.

Preferred Skills:

• Familiarity with AI-assisted coding tools or rapid prototyping environments.

• Experience conducting user research and usability testing specifically for the US market.

• Understanding of product architecture and how design integrates with technical implementation.

• Experience with A/B testing and data-driven design iterations.

• Knowledge of accessibility standards and best practices.

📝 Enhancement Note: The requirement for "AI-native design" and "AI-assisted coding" suggests a strong preference for candidates who are not just users of AI tools but understand the principles behind them and can apply them strategically. The explicit mention of advanced Figma and English proficiency underscores the importance of technical skill and global communication. The experience requirement of 4-5 years positions this as a mid-senior role, expecting a certain level of strategic input and independent problem-solving.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies detailing end-to-end product design projects, ideally from initial concept through to launch or significant iteration.

• For each case study, clearly articulate the problem statement, your specific role and contributions, the design process followed (including research, ideation, prototyping, and testing), and the final solution.

• Demonstrate experience with complex, scalable products, highlighting how design decisions addressed business objectives and user needs.

• Include examples of contributions to or the creation of design systems, illustrating how you ensured consistency and efficiency across multiple touchpoints.

Process Documentation:

• Evidence of structured design process documentation, detailing methodologies used for user research, problem definition, ideation, prototyping, and user testing.

• Examples of how you've mapped user flows and created wireframes or interactive prototypes to communicate design intent.

• Documentation illustrating your approach to collaborating with Product and Engineering teams, including how you facilitated design reviews and incorporated feedback.

• Showcase how you've leveraged AI tools or emerging technologies within your design workflow to improve efficiency or explore novel solutions.

📝 Enhancement Note: For a Senior Product Designer role, especially one focused on AI-native experiences, the portfolio is paramount. It needs to go beyond static mockups to demonstrate a deep understanding of process, problem-solving, and the ability to articulate design decisions with data and user insights. The emphasis on AI tools in the portfolio suggests a need for candidates to showcase innovative workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in markets with similar cost of living to Santiago, Chile, and considering the "US Market" focus and advanced skill requirements, an estimated annual salary range of $70,000 - $100,000 USD is anticipated. This range accounts for the specialized nature of AI-driven design and the senior level of experience.

Benefits:

• Access to Betterfly Health Platform

• Life Insurance

• Complementary Medical and Dental Insurance

• Betterfly FlexBen Bonus

• Nursery Benefit for Parents

• Birthday Off

• Christmas or New Year Week Off

• Flexible Hours

• Volunteering Opportunities

• Multicultural Environment

• Professional Development Opportunities

Working Hours: The standard full-time workweek is approximately 40 hours. The company offers flexible hours and a hybrid work model, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on a blend of Chilean market data for senior tech roles and international (US-centric) benchmarks for Senior Product Designers with AI specialization, given the role's market focus. The benefits package is comprehensive and reflects a modern, employee-centric approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Platform / Employee Benefits / Social Impact Technology. Betterfly operates at the intersection of corporate benefits, personal well-being, and social good, leveraging technology to create a unique value proposition. This context means operations professionals here need to understand not just tech, but also the human and social elements driving the product.

Company Size: While not explicitly stated, the global presence and the call for a Senior Product Designer suggest a growing, well-established company, likely in the range of 200-500+ employees, indicating a need for scalable processes and a structured approach to operations.

Founded: Betterfly was founded in 2018, positioning it as a relatively young but rapidly scaling company that has achieved significant traction. This implies a dynamic, fast-paced environment where processes are likely evolving.

Team Structure:

• The Product Design team is part of a larger Product and Engineering organization, working closely with Product Managers, Engineers, and potentially Marketing and Sales teams.

• The reporting structure for this Senior Product Designer role is likely to be to a Head of Design, Director of Product, or VP of Engineering, depending on the specific organizational hierarchy.

Methodology:

• Data-driven decision-making is expected, utilizing analytics and user feedback to inform design choices and product strategy.

• Workflow planning and optimization are crucial, especially in a fast-growing company aiming to scale its platform and user base.

• Automation and efficiency are likely key themes, particularly with the focus on AI-native experiences and leveraging technology to streamline processes.

Company Website: https://careers.betterfly.com

📝 Enhancement Note: The company's mission-driven approach (social impact) combined with its tech-forward focus (AI, digital platform) suggests a culture that values innovation, purpose, and employee well-being. This should be reflected in the operations and how the company functions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Product Designer, indicating a level of expertise and autonomy. It requires not just execution but also strategic input, problem-solving, and mentorship potential. The focus on AI and the US market suggests a specialized path, offering opportunities to become a recognized expert in emerging design fields.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Product Manager, working within a Product and Engineering department. They will collaborate closely with other functional areas, acting as a key contributor to cross-functional initiatives.

Operations Impact: The design of product experiences directly influences user acquisition, retention, engagement, and overall product success, especially in competitive markets like the US. This role has a significant impact on the company's ability to deliver value to its users and achieve its business objectives, including revenue growth and market expansion.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, user experience for global markets, and contributing to scalable design systems.

• Leadership: Potential to grow into a Lead Product Designer role, managing design projects or mentoring junior designers.

• Strategic Influence: Contribute to product strategy and roadmap planning, influencing the direction of Betterfly's offerings.

• Skill Development: Gain exposure to cutting-edge AI technologies and their application in product design, fostering continuous learning and adaptability.

📝 Enhancement Note: The "Senior" title and the specific focus areas (AI, US market) suggest that this role is designed for individuals looking to make a significant impact and grow within a specialized domain of product design. The company's growth trajectory offers ample opportunities for career advancement.

🌐 Work Environment

Office Type: Betterfly operates a hybrid work model. While based in Santiago, Chile, the role's US market focus suggests potential for remote collaboration and interaction with US-based stakeholders. The office environment in Santiago is likely modern and designed to foster collaboration.

Office Location(s): The primary office location is Av. Apoquindo 4800, Las Condes, Santiago, Chile. This is a well-established business district. However, the "US Market" focus might mean occasional travel or extensive virtual collaboration with teams or clients in the United States.

Workspace Context:

• The workspace is designed to support hybrid collaboration, with tools and infrastructure for seamless remote and in-office interaction.

• Access to advanced design tools, including Figma and potentially AI-assisted design software, will be provided.

• Opportunities for interaction with a diverse, multicultural team are abundant, fostering a rich learning and exchange environment.

Work Schedule: The role adheres to a standard full-time schedule (approx. 40 hours/week) with flexible working hours. This flexibility is crucial for accommodating collaboration across different time zones and personal work preferences.

📝 Enhancement Note: The hybrid nature and flexible hours are key aspects of the work environment, appealing to professionals who value work-life balance and autonomy. The multicultural aspect is also a significant draw for many.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a Talent Acquisition specialist to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Design Challenge: A dedicated session where candidates present their portfolio, discussing key projects and design decisions. This may be followed by a design challenge, potentially focused on AI-driven scenarios or US market considerations. Preparation should focus on articulating your design process and impact.

• Stakeholder Interviews: Meetings with Product Managers, Engineering Leads, and potentially other designers to evaluate technical skills, collaboration style, and strategic thinking.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, career aspirations, and alignment with team goals.

Portfolio Review Tips:

• Focus on Impact: Quantify the results of your design work whenever possible (e.g., improved conversion rates, increased user engagement, reduced support tickets).

• Tell a Story: Structure your case studies as narratives, clearly outlining the problem, your process, your solutions, and the outcomes.

• Highlight AI Experience: Specifically showcase any projects involving AI, machine learning, or adaptive interfaces. Explain your approach to designing for these complex systems.

• US Market Nuances: If possible, include examples that demonstrate an understanding of the US market's unique user behaviors, cultural contexts, or competitive landscape.

• Demonstrate Process: Clearly articulate your design process, including research methods, ideation techniques, prototyping tools, and testing methodologies.

• Figma Expertise: Be prepared to walk through your Figma files, showcasing your proficiency and design system contributions.

Challenge Preparation:

• AI-Centric Scenarios: Anticipate design challenges related to AI integration, personalization, or adaptive user experiences. Consider how to make AI outputs understandable and actionable for users.

• US Market Context: Prepare to address design challenges specific to the US market, considering cultural differences, user expectations, and competitive pressures.

• Problem-Solving: Practice breaking down complex problems into manageable design tasks and articulating your strategic approach.

• Communication: Be ready to present your ideas clearly and concisely, defending your design choices with logic and data.

📝 Enhancement Note: The emphasis on AI and the US market means interviewers will be looking for candidates who can demonstrate both technical design acumen and strategic thinking tailored to these specific areas. A strong portfolio that clearly articulates impact and process is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is expected for UI design, prototyping, and collaboration within the design system.

• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools that facilitate complex interactions or AI simulations might be beneficial.

• AI Design Tools: Familiarity with emerging AI tools for design assistance, content generation, or rapid prototyping (e.g., Galileo, Uizard, Midjourney for ideation, or AI-powered coding assistants).

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior and measure design impact.

• User Feedback Tools: Familiarity with platforms for collecting and analyzing user feedback (e.g., SurveyMonkey, Typeform, user interview platforms).

CRM & Automation:

• While not directly a designer's tool, understanding how design impacts CRM data capture and user journeys within sales/marketing automation workflows can be advantageous. Familiarity with CRM systems like Salesforce or HubSpot from a user experience perspective could be a plus.

• Design System Management Tools: Tools or processes used for managing and versioning design system components.

📝 Enhancement Note: The explicit mention of "AI-assisted coding or prototipado rápido" and "Figma avanzado" points to the core technical requirements. Candidates should be prepared to discuss their experience with these tools and any relevant AI design applications.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong alignment with Betterfly's mission to create positive social impact through employee well-being and donations. Operations professionals are expected to contribute to this overarching goal.

• Innovation & Agility: A culture that embraces new technologies (like AI), encourages experimentation, and adapts quickly to market changes.

• Collaboration & Transparency: Open communication and teamwork across departments are vital for success in a fast-paced, global environment.

• User-Centricity: A deep commitment to understanding and serving the needs of users, ensuring that all products and processes are designed with the end-user in mind.

• Continuous Improvement: A proactive approach to identifying inefficiencies, optimizing processes, and seeking opportunities for growth and learning.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working hand-in-hand with Product Managers and Engineers from ideation to deployment.

• Feedback Loops: A culture that encourages constructive feedback, both giving and receiving, to refine designs and improve processes.

• Knowledge Sharing: Encouragement of sharing best practices, learnings, and insights across teams through presentations, documentation, and informal discussions.

📝 Enhancement Note: The emphasis on purpose, innovation, and user-centricity suggests a work environment that is both demanding and rewarding. Operations professionals will need to be comfortable with ambiguity and eager to contribute to a mission-driven organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Creating intuitive and reliable user experiences for AI-driven features where outcomes can be non-deterministic requires careful consideration of user trust, transparency, and control.

• Balancing Global Consistency with Local Relevance: Ensuring the design system and product experience are consistent globally while effectively catering to the specific nuances and expectations of the US market.

• Rapidly Evolving Technology Landscape: Staying current with the fast pace of AI development and its implications for product design, requiring continuous learning and adaptation.

• Cross-Cultural Collaboration: Effectively communicating and collaborating with diverse international teams across different time zones and cultural backgrounds.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a subject matter expert in designing AI-native products, attending relevant workshops, and contributing to industry best practices.

• Global Market Exposure: Gaining in-depth experience designing for and understanding the US market, a key growth area for many tech companies.

• Design System Leadership: Potential to take on more responsibility in evolving and governing the global design system.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the design team.

📝 Enhancement Note: The challenges highlighted are significant but also present excellent opportunities for professional growth and skill development, particularly in cutting-edge areas of design.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product problem you solved using AI-driven design principles. What was your approach, and what were the outcomes?" (Focus on articulating your process, the AI's role, and quantifiable results.)

• "How would you approach designing a feature for the US market that leverages AI personalization, considering potential privacy concerns and user trust?" (Demonstrate strategic thinking, user empathy, and an understanding of market-specific considerations.)

Company & Culture Questions:

• "What excites you about Betterfly's mission, and how do you see your design work contributing to our social impact goals?" (Connect your personal values and professional aspirations to the company's mission.)

• "How do you approach collaboration within a hybrid, multicultural team, especially when working on complex product initiatives?" (Showcase your communication skills, adaptability, and experience with diverse teams.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of the company/project, followed by problem definition, your process, key design decisions, and finally, the results and learnings.

• Visuals: Use high-quality visuals, mockups, prototypes, and diagrams to illustrate your points effectively.

• Narrative: Weave a compelling story around each case study, emphasizing your role, the challenges faced, and the impact of your solutions.

• AI & US Market Focus: Explicitly call out how your work addresses AI principles or the specific needs/characteristics of the US market.

• Interactive Elements: Be prepared to navigate through interactive prototypes and explain design choices in real-time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, problem-solving abilities, and a cultural fit with Betterfly's mission-driven and innovative environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Betterfly careers portal.

• Portfolio Preparation: Curate your portfolio to prominently feature 2-3 in-depth case studies that highlight your experience with complex product design, AI-driven features, and ideally, your understanding of the US market. Ensure these case studies clearly articulate your process, contributions, and measurable impact.

• Resume Optimization: Tailor your resume to emphasize keywords such as "Product Design," "AI-Native Design," "Figma," "Design Systems," "User Experience," "Interaction Design," "US Market," and any relevant AI tools. Quantify achievements wherever possible.

• Interview Practice: Practice articulating your design process, decision-making rationale, and project outcomes clearly and concisely. Prepare to discuss your experience with AI tools and your approach to designing for the US market. Rehearse your portfolio presentation.

• Company Research: Familiarize yourself with Betterfly's mission, platform, and recent achievements. Understand their approach to employee benefits and social impact. Research their existing product and design aesthetic to better align your application and interview responses with their brand and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.