Senior Product Designer (UI/UX)

📍 Job Overview

Job Title: Senior Product Designer (UI/UX)

Company: Reflex Media, Inc. (Seeking.com)

Location: Remote (USA)

Job Type: FULL_TIME

Category: Product Design / UI/UX

Date Posted: August 13, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote (USA)

🚀 Role Summary

• Drive the end-to-end design of critical product experiences, focusing on how information is presented to enhance member decision-making and platform engagement.

• Lead the design and evolution of the Seeking.com core experience across web and native mobile platforms, including onboarding, discovery, matching, messaging, profiles, and subscription flows.

• Champion the strategic use of agentic AI tools to accelerate design exploration, ideation, and production workflows, contributing to a growing internal knowledge base.

• Collaborate closely with Product Managers on user research, prototyping, technical specifications, and instrumentation to ensure designs meet user needs and business objectives.

📝 Enhancement Note: This role emphasizes a deep understanding of information design and its impact on user behavior, moving beyond aesthetic improvements to fundamentally change user perception and decision-making within the platform. The "Agentic Operating Model" section highlights a strong focus on leveraging AI for productivity and innovation, a key differentiator for this position.

📈 Primary Responsibilities

• Rethink and redesign information presentation on Seeking.com to empower members with faster, more informed decisions regarding connections, trust, and engagement.

• Design for cognitive load by strategically determining what information to display, hide, or defer, eliminating decorative elements that hinder comprehension.

• Translate raw user data, such as profile details, verification status, activity levels, and compatibility signals, into intuitive interfaces that are easily understood at a glance.

• Own the complete design lifecycle from concept to production, including wireframing, user flow definition, interaction specifications, high-fidelity mockups, and design quality assurance for ship.

• Develop and maintain the platform's design system to ensure a cohesive and consistent user experience across all surfaces, reinforcing brand identity and usability.

• Conduct or co-lead user research initiatives, analyze session recordings, and review user feedback to gather insights that inform design decisions.

• Create prototypes using Figma, Framer, or code to rapidly test concepts with users before engineering implementation.

• Plan and execute usability tests for owned user flows, and define metrics to quantitatively measure the effectiveness of design changes.

• Integrate and utilize agentic AI tools (e.g., Claude, Claude Code, Cursor) daily to enhance design exploration, ideation, and production efficiency.

• Build and refine agent workflows to automate repetitive tasks and enable scaled personal output.

• Contribute to and maintain an internal playbook for design and product best practices to foster team-wide learning and efficiency.

📝 Enhancement Note: The responsibilities highlight a shift from traditional UI design to a more strategic approach focused on information architecture, user psychology, and data-driven decision-making. The explicit mention of agentic AI tools indicates a forward-thinking environment that values technological adoption for efficiency and innovation.

🎓 Skills & Qualifications

Education: Bachelor's degree or higher in Design, Human-Computer Interaction, or a related field is preferred but not strictly required; demonstrated work and portfolio are valued over credentials.

Experience:

• Product Designer: 2-4 years of product design experience, ideally in consumer B2C, mobile, or subscription-based businesses. Proven track record of designing and shipping at least one feature end-to-end with measurable customer outcomes.

• Senior Product Designer: 5+ years of product design experience, with significant experience as a Senior Designer, Staff Designer, Founding Designer, or IC Design Lead. Demonstrated ability to own and drive design direction across multiple surfaces and mentor other designers. Required Skills:

• A robust portfolio showcasing shipped consumer product work with quantifiable customer outcomes and referenceable results.

• A distinct point of view on information design, with the ability to articulate why design decisions impact user perception and decision-making.

• Proven ability to execute all stages of the design process independently: research, flow design, prototyping, and design QA.

• Expert proficiency in Figma, including component systems, auto-layout, prototyping, design tokens, and multi-file library management.

• Fluency with modern prototyping tools capable of rapid software simulation (e.g., Framer, v0, Lovable, Cursor, Replit).

• Daily, fluent use of agentic AI tools (e.g., Claude, Claude Code, Midjourney) with the ability to demonstrate proficiency during interviews.

• Technical fluency, including an understanding of HTML, CSS, component-based frontends, and the ability to spec responsive and native mobile behaviors.

• Hands-on experience with product analytics platforms (e.g., Amplitude, Mixpanel, Firebase), session recording tools, and A/B testing methodologies.

• Strong systems thinking capabilities, connecting user motivations, data events, retention impact, and potential solutions.

• Exceptional written and verbal communication skills, capable of defending design decisions to stakeholders at all levels, including the CEO. Preferred Skills:

• Prior experience in dating, social media, marketplace, subscription services, or other consumer-focused product categories with a strong emphasis on engagement and retention.

• Front-end development skills (HTML, CSS, JavaScript) sufficient for minor code contributions or in-code prototyping.

• Background in information architecture, data visualization, editorial design, or human-computer interaction.

• Experience setting up local agent environments (e.g., custom orchestration, self-hosted MCP servers).

• Publicly visible design work (portfolio, prototypes, case studies, Dribbble/Behance, personal site, or shared agent toolkits).

📝 Enhancement Note: The emphasis on "demonstrated outcomes" and "systems thinking" suggests a need for designers who can connect their work directly to business impact and understand complex interdependencies. The explicit requirement for AI tool proficiency is a significant differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing shipped consumer product work with real users and quantifiable outcomes. Case studies must clearly state the metric(s) moved by your designs and the magnitude of that impact.

• Demonstrate a clear point of view on information design, illustrating how your design choices have influenced user perception or decision-making, rather than just aesthetic improvements.

• Include examples of your end-to-end design process, from initial research and concept ideation through to prototyping, user testing, and final design QA for shipped products.

• Showcase your expertise in Figma, highlighting your ability to create and manage component systems, utilize auto-layout effectively, and implement advanced prototyping features. Process Documentation:

• Evidence of your ability to conduct and apply user research findings to inform design decisions.

• Examples of rapid prototyping using tools like Figma, Framer, or code, demonstrating your speed in validating ideas with users.

• Documentation or case studies detailing your experience with product analytics (e.g., Amplitude, Mixpanel) and A/B testing to measure design effectiveness.

• Examples of how you have contributed to or maintained design systems for consistency and scalability across platforms.

• Demonstrations of your application of agentic AI tools in your design workflow, showcasing how these tools have accelerated your process or improved outcomes.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding a focus on measurable results and strategic thinking over purely visual design. The expectation of demonstrating AI tool proficiency within the portfolio or application process is critical.

💵 Compensation & Benefits

Salary Range: $80,000 to $170,000 base salary per year.

• The lower half of this range ($80,000 - $125,000) is typically for the Product Designer level.

• The upper half of this range ($125,000 - $170,000) is typically for the Senior Product Designer level.

• Final compensation will be determined by the candidate's experience, demonstrated impact, and the specific level (Product Designer vs. Senior Product Designer). Benefits:

• Comprehensive Medical, Dental, and Vision Insurance: 99% coverage for employees, 65% for qualified dependents.

• Employer-Paid Insurance: 100% coverage for Short-Term Disability, Long-Term Disability, and Life Insurance for qualified employees.

• 401(k) Retirement Plan: 50% match on contributions up to 6% of salary per month.

• Flexible Spending Account (FSA) for healthcare and dependent care expenses.

• Flexible Paid Time Off (PTO) policy, allowing for a good work-life balance.

• Direct exposure to the CEO and a clear growth path within the design function.

Working Hours: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility due to the remote nature of the role. Travel is required for team weeks, user research, and quarterly planning sessions held in Las Vegas.

📝 Enhancement Note: The salary band is broad, clearly delineating expectations for the two potential levels within the role. The benefits package is robust, with a strong emphasis on employee well-being and financial security. The requirement for travel to Las Vegas should be noted by candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Dating / Consumer Technology / Social Platforms. Reflex Media operates Seeking.com, a premium dating platform focused on fostering genuine relationships through advanced technology and consumer psychology. The company is headquartered in Las Vegas, NV.

Company Size: The provided data does not specify the exact company size, but it is implied to be a growing, established technology company with a significant product offering. The mention of a "design function scales" suggests a team that is expanding.

Founded: Seeking.com was founded by an MIT alumnus. The exact founding date is not provided but implies a company with established roots in the tech industry.

Team Structure:

• The Product Designer reports to the Head of Product.

• This role operates within the Product team, which includes Product Managers and other Designers.

• There is an expectation of close collaboration with Product Managers and potentially engineers.

• For the Senior level, there's an expectation to mentor other designers as the team scales. Methodology:

• Data-Driven Product Development: Emphasizes the use of product analytics, A/B testing, and user feedback to drive design and product decisions.

• Agentic Operating Model: A core methodology involving the daily, fluent use of AI tools (Claude, Cursor, etc.) to accelerate design exploration, ideation, and production. The team actively builds and refines agent workflows.

• Iterative Design & Prototyping: Focus on moving quickly from insight to prototype to production, using tools to test ideas with users before committing engineering resources.

• Systems Thinking: Encourages a holistic view of the product, connecting user motivations, data events, and downstream impacts.

Company Website: http://www.reflexmedia.com

📝 Enhancement Note: The company culture appears to be highly innovative, data-centric, and embraces cutting-edge technology like AI for productivity. The emphasis on "moving real customer outcomes" and "changing what a screen is for" suggests a performance-driven and strategically focused environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor (IC) within the Product Design discipline. The distinction between Product Designer and Senior Product Designer is based on scope of ownership, autonomy, systems thinking, and mentorship capabilities, rather than a fundamental difference in core responsibilities.

Reporting Structure: The role reports directly to the Head of Product, indicating high visibility and direct access to leadership. This structure allows for significant influence on product strategy and design direction.

Operations Impact: The designer will have a direct and substantial impact on the core user experience of Seeking.com, influencing user acquisition, engagement, retention, and ultimately, the platform's success in fostering genuine relationships. The role is designed to "change how our members see, think about, and act on the information we put in front of them," highlighting a profound influence on user behavior and platform effectiveness.

Growth Opportunities:

• Skill Advancement in AI-Driven Design: Deepen expertise in leveraging agentic AI tools for accelerated design workflows and innovative solutions, becoming a leader in this emerging area.

• Strategic Design Leadership: For Senior candidates, opportunities exist to mentor junior designers, shape the design system, and influence the overall design strategy and direction of the platform as the design function scales.

• Product Strategy Partnership: Develop a stronger partnership with Product Management, contributing to research, strategy, and product roadmap decisions, potentially leading to product ownership roles.

• Cross-Functional Influence: Gain experience working at the intersection of technology, consumer psychology, and product design, building a strong foundation for future leadership roles in product development.

• Potential for Relocation: While fully remote, there's a strong preference for candidates open to relocating to Las Vegas, which could open up on-site collaboration and leadership opportunities in the future.

📝 Enhancement Note: The growth path is heavily tied to mastering advanced design techniques, including AI integration, and demonstrating leadership potential through mentorship and strategic input. The role offers significant impact and visibility within a growing product organization.

🌐 Work Environment

Office Type: This is a fully remote position within the USA. While there is a strong preference for candidates open to relocating to Las Vegas, the day-to-day work environment is remote. The company hosts "team weeks, user research, and quarterly planning" in Las Vegas, suggesting periodic in-person collaboration.

Office Location(s): The primary hub for in-person activities is Las Vegas, Nevada. However, the role itself is remote across the United States.

Workspace Context:

• Remote Collaboration: Expect to work primarily through digital collaboration tools, Slack, video conferencing, and shared design platforms.

• AI-Integrated Workflow: The workspace is characterized by the daily use of advanced AI tools to augment design processes, emphasizing efficiency and innovation.

• Cross-Functional Interaction: Regular interaction with Product Managers, engineers, and potentially other stakeholders from marketing or data teams, fostering a collaborative and integrated product development environment.

Work Schedule: The position is full-time, with approximately 40 hours per week. Given the remote nature, there may be some flexibility in daily scheduling, but core collaboration hours and responsiveness are expected. Travel is required periodically for company-organized events.

📝 Enhancement Note: The remote-first approach is balanced with the need for in-person collaboration for key strategic and team-building events, indicating a hybrid-leaning culture despite the remote designation. The emphasis on AI tools suggests a tech-forward and efficient operational environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio by a recruiter or hiring manager to assess alignment with the core requirements.

• Portfolio Presentation & Discussion: A key stage where you will present your portfolio, focusing on shipped work, measurable outcomes, and your design process. Expect deep dives into specific case studies.

• Technical & AI Skills Assessment: Interviews will likely assess your Figma proficiency, understanding of technical constraints (HTML/CSS), and, crucially, your practical, daily use of agentic AI tools. Be prepared to demonstrate this.

• Problem-Solving / Design Challenge: You may be given a design challenge to solve, either as a take-home assignment or a live exercise, focusing on information design or decision support.

• Cross-Functional Interviews: Interviews with Product Managers and potentially engineers to evaluate collaboration style, communication skills, and technical fluency.

• Hiring Manager / Head of Product Interview: A final interview to assess strategic thinking, cultural fit, and overall suitability for the role and company vision.

Portfolio Review Tips:

• Quantify Everything: For every project, clearly state the problem, your solution, and most importantly, the measurable impact (e.g., "Increased conversion by X%", "Reduced task completion time by Y%", "Improved user satisfaction score by Z points").

• Focus on Information Design: Highlight projects where you significantly improved how users understand or interact with complex information. Explain your rationale behind design choices that influenced user decisions.

• Showcase Your AI Workflow: Include examples or descriptions of how you integrated AI tools into your process. This could be through prototypes you built with AI assistance, workflows you automated, or specific examples of AI-generated ideation.

• Demonstrate End-to-End Ownership: Walk through the entire design process for at least one significant project, from user research and ideation to final shipped product and post-launch analysis.

• Articulate Your POV: Be ready to discuss your design philosophy, particularly regarding information design and decision support, and how it aligns with Seeking.com's mission.

Challenge Preparation:

• Information Architecture Focus: Prepare to tackle design problems that involve organizing and presenting complex data in a clear, actionable way.

• Decision-Making Scenarios: Practice designing interfaces that guide users through critical decisions. Think about how to present options, risks, and benefits effectively.

• AI Integration: Consider how you would leverage AI tools to solve the challenge more efficiently or creatively.

• Concise Communication: Practice explaining your design rationale and process clearly and concisely, as you will likely have limited time.

📝 Enhancement Note: The interview process heavily emphasizes practical application, measurable results, and a unique skill in leveraging AI tools. Candidates must be prepared to "show, don't just tell" their capabilities, especially regarding AI integration and quantifiable design impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for all aspects of UI/UX design, including component systems, auto-layout, prototyping, design tokens, and library management.

• Prototyping Tools: Fluency in modern tools beyond Figma for rapid prototyping and user testing (e.g., Framer, v0, Lovable, Cursor, Replit).

• Agentic AI Tools: Daily, fluent use of AI tools for design acceleration and ideation (e.g., Claude, Claude Code, Midjourney, MCP-based workflows, Cursor).

Analytics & Reporting:

• Product Analytics Platforms: Hands-on experience with tools such as Amplitude, Mixpanel, or Firebase for tracking user behavior and measuring design impact.

• Session Recording Tools: Familiarity with tools that allow for observing user interactions to identify usability issues.

• A/B Testing Frameworks: Experience in planning and interpreting A/B tests to validate design hypotheses and measure performance against key metrics.

CRM & Automation: While not explicitly mentioned for this design role, understanding how design integrates with CRM and automation workflows could be beneficial, especially in understanding the user journey and data inputs.

Development Tools:

• Technical Fluency: Understanding of HTML, CSS, and component-based frontend development principles. Ability to spec responsive and native mobile behaviors clearly.

• Code Prototyping/Contribution: Preferred ability to prototype in code or make small code changes (HTML, CSS, JavaScript).

📝 Enhancement Note: The technology stack is modern and forward-thinking, with a strong emphasis on AI-powered design tools and robust analytics platforms. Proficiency in these areas is not just preferred but expected.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on driving measurable customer outcomes and business results through design. The value is placed on work that moves metrics, not just aesthetics.

• Innovation & AI Adoption: Embracing cutting-edge technology, particularly AI, as a core tool for enhancing productivity, creativity, and scale in the design process.

• User-Centricity with a Strategic Lens: Deep understanding of user psychology and needs, coupled with the ability to translate these into effective information design that guides decision-making.

• Technical Fluency & Collaboration: A culture that values designers who understand the technical underpinnings of products and can communicate effectively with engineers.

• Ownership & Accountability: Taking full responsibility for the end-to-end design process, from ideation through to shipped product and its measured impact.

Collaboration Style:

• Partnership with Product: Working closely with Product Managers as true partners, sharing responsibilities in research, strategy, and execution.

• Cross-Functional Integration: Seamless collaboration with engineering and other teams to ensure designs are technically feasible and align with broader business goals.

• Mentorship & Knowledge Sharing: For Senior designers, a willingness to mentor junior team members and contribute to a collective knowledge base (e.g., internal playbooks).

• Feedback-Oriented: An environment where design decisions are defended rigorously but are also open to constructive feedback and iterative improvement.

📝 Enhancement Note: The culture values proactive, results-oriented individuals who are comfortable with ambiguity, leverage technology extensively, and can articulate the strategic "why" behind their design decisions.

⚡ Challenges & Growth Opportunities

Challenges:

• Redefining User Perception: The primary challenge is to fundamentally change how users perceive and interact with information on the platform, moving beyond incremental improvements to transformative design.

• Balancing Complexity and Simplicity: Designing interfaces that present complex data and decision-making options in a clear, intuitive, and easily digestible manner for a broad user base.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI tools and effectively integrating them into design workflows to maintain a competitive edge.

• Scaling Design Function: As the company grows, there will be challenges in maintaining design quality, consistency, and mentorship as the team expands.

Learning & Development Opportunities:

• Mastering AI-Powered Design: Becoming an expert in utilizing advanced AI tools to push the boundaries of design exploration, efficiency, and output.

• Strategic Design Impact: Developing a deeper understanding of business strategy and consumer psychology to influence product direction and create designs with significant market impact.

• Mentorship and Leadership: For Senior candidates, opportunities to hone leadership skills by mentoring other designers and contributing to the growth of the design team.

• Cross-Disciplinary Learning: Gaining exposure to the intricacies of consumer tech, dating platforms, and data-driven product development, broadening expertise beyond core design skills.

📝 Enhancement Note: The role presents significant challenges that are also opportunities for substantial professional growth, particularly in the areas of AI integration and strategic product design.

💡 Interview Preparation

Strategy Questions:

• "How would you redesign the information architecture of a dating profile to help users make faster decisions about who to connect with?" (Focus on information design, decision support, and your structured approach).

• "Describe a time you used AI tools to significantly accelerate your design process or achieve a breakthrough idea. What was the outcome?" (Be ready to demonstrate your practical AI usage).

• "Walk us through a project where your design directly influenced a key user metric. What was the metric, how did you measure it, and what was the result?" (Prepare a case study emphasizing quantifiable outcomes). Company & Culture Questions:

• "What are your thoughts on the role of AI in product design, and how do you see it evolving the field?" (Align with the company's agentic operating model).

• "How do you approach designing for cognitive load, and what are your favorite techniques for simplifying complex information?" (Demonstrate understanding of information design principles).

• "Describe your ideal collaboration with a Product Manager. What does a successful partnership look like from your perspective?" (Showcase partnership and communication skills). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your process, your specific contributions, the challenges you faced, and the measurable results.

• Highlight AI Integration: Explicitly discuss where and how AI tools were used in your projects and the benefits they brought.

• Focus on "Why": Explain the rationale behind your design decisions, especially those impacting information presentation and user decision-making.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, tools, and the impact of your work.

• Showcase Technical Acumen: Be ready to discuss technical constraints and how your designs account for them (e.g., responsive design, native mobile patterns).

📝 Enhancement Note: Candidates should prepare to discuss their strategic approach to design, their practical application of AI tools, and their ability to deliver measurable business results. The interview will be a thorough assessment of both creative and analytical capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Reflex Media careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your expertise in information design, end-to-end product ownership, and measurable outcomes. Ensure each case study clearly quantifies impact.

• Highlight AI Proficiency: Prepare to discuss your daily use of agentic AI tools and how they enhance your design workflow. Consider including a project where AI played a significant role.

• Optimize Your Resume: Tailor your resume to emphasize keywords like "Product Design," "UI/UX," "Information Design," "Figma," "Prototyping," "User Research," "Product Analytics," and "Agentic AI." Quantify achievements where possible.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on storytelling that connects your design decisions to user needs and business objectives. Be ready to articulate your point of view on design strategy.

• Research Seeking.com: Understand the platform's current user experience, its mission, and how your design philosophy can contribute to its goals of fostering genuine relationships.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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